Explorez tous les épisodes du podcast The Remote Work Tribe Podcast
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Titre
Date
Durée
The Remote Work Tribe Podcast: Seth Nagle
05 Feb 2026
00:34:37
In this episode of the Remote Work Tribe podcast, we chat with Seth Nagle, Founder at LZC Marketing. We discuss the importance of betting on yourself, how to set up systems for growth and with purpose, trends and tools that are changing the landscape, and more.
Episode timestamps:
When did he know he needed to create an Agency? (0:47).
How did he know it was the right time to bet on himself? (2:24)
The importance of doing what’s unscalable, even if underpaid. (5:45)
Parameters to avoid going down rabbit holes that don’t serve a purpose. (9:42)
Setting up time, both being in the weeds and running the agency. (12:05)
Tools or trends Seth has noticed will become important in the future. (14:31)
How to make sure systems are in place to run a business. (17:51)
How often do people use a tool or feature as a band-aid for a bigger problem? (22:39)
Is there a tool, tactic, or tech that will age poorly? (25:28)
The balance between polished work vs. AI accelerated work. (28:26)
In this episode of the Remote Work Tribe podcast, we chat with Greg Osuri, Founder at Akash Network. We discuss the importance of radical transparency when running a company, lessons from developing products with a scrappy mentality, the importance of brand for your business, and more.
Episode timestamps:
How did Greg get into his field of work? (0:51).
Transparency in running a company and Why It Matters. (6:53)
Radical transparency and its impact on onboarding. (12:18)
Is access to transparent information a potential danger to the business? (15:20)
What would Greg told himself 10 years ago, knowing what he knows now? (18:16)
Thoughts on the lean startup method and the problem with undervaluing brand. (21:48)
Scrapiness vs. quality when creating products. (24:59)
In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics.
Episode timestamps:
One of the most exciting things Liz is working on these days. (0:35).
Her take on AI. (1:24)
Examples of how Liz and her team use AI. (2:02)
What are brand guidelines? (3:51)
Brand guidelines as an AI engine. (5:52)
Distribution and differentiation in an AI-saturated landscape. (9:21)
Distribution that breaks through the noise. (10:32)
Authenticity from a company account perspective. (11:42)
How to encourage authenticity as a company and for individual employees? (12:48)
Sharing valuable content vs. oversharing. (14:38)
Cringe mountain and how to get past the fear of posting. (16:24)
In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more.
Episode timestamps:
One of the most exciting things Arik is working on these days. (0:32).
Why is employee advocacy so vital now? (0:59)
What makes up a good employee program? (2:04)
How to work with teams to set up employees for success in advocacy programs? (3:49)
Ensuring the brand is well presented by employees on social media. (5:31)
What are big and mid-sized companies doing in social now that works? (9:16)
Authenticity and how companies can showcase it. (9:45)
How to gain influence when launching advocacy programs? (11:30)
Most important platforms today for brands. (14:44)
What is working on LinkedIn right now? (15:58)
How can brands maximize success when partnering with influencers? (17:38)
Finding influencers that are true partners. (19:24)
In this episode of the Remote Work Tribe podcast, we chat with Colin Kendall, Chief Marketing Officer at SC&H. We talk about his experience managing a hybrid team, how to align and make sure everyone is in sync, how to improve collaboration across the board, and more.
Episode timestamps:
What does Colin team look like at SC&H? (0:33).
How to create an environment where a hybrid marketing team can work in sync? (2:45)
What topics or meetings are better in-person vs. online? (7:00)
Example of a meeting that was invaluable in-person. (10:43)
Deep dive on in-person vs. remote culture. (14:22)
What is the optimal amount of time to be in-office for a hybrid team? (20:38)
What to do to get hybrid collaboration right? (25:05)
In this episode of the Remote Work Tribe podcast, we chat with Jeff Large, owner of Come Alive Creative. We talk about tech advancements around podcasting, having meaningful and interesting conversations with guests, AI and its impact in the industry, and more.
Episode timestamps:
What are the most surprising advancements in podcasting in the last 10 years? (1:07).
AI and how it impacts podcasting. (2:42)
How does Jeff think AI will impact AI in the next 10 years? (7:14)
What has he learned about people and how they react once the mic is on? (9:29)
How does Jeff work with hosts to make them feel more confident as interviewers? (12:08)
Most common feedback for new podcast hosts. (16:03)
Coming in underprepared or overprepared to a podcast recording. (17:56)
Jeff’s opinion about scripted vs. unscripted podcast episodes. (19:38)
Understanding guests and how compelling they can potentially be. (22:45)
What to do when you realize mid-recording your guest isn’t right for the show? (25:41)
Non-obvious tips to show up authentically for podcast guests. (28:01)
What psychological lessons has he learned after years of doing podcasts? (30:56)
In this episode of the Remote Work Tribe podcast, we chat with Lesley Pyle, founder and owner of HireMyMom.com. We discuss her backstory and what led her to start the business, hiring styles and onboarding, admin roles, and the impact of AI, using PR effectively, and more.
Episode timestamps:
Most interesting project Lesley is working on right now. (0:39).
What inspired her to start this business? (1:13)
What has not changed much with her niche since 2010? (3:23)
What has changed in hiring styles in the last 10 years? (5:41)
When did she know she needed a VA, and how did she train this person? (7:04)
The impact of AI. (10:08)
Common roles posted on hiremymom.com (12:03)
Focus on North American markets. (13:10)
Are admin roles being replaced by AI? (14:38)
What are some of the differences admin roles require today? (15:58)
Are business expectations changing when it comes to hiring talent today? (17:47)
Onboarding mistakes. (19:33)
Onboarding lessons and updates. (20:51)
Non-negotiables with SOPs. (22:47)
SOPs in depth. (24:01)
How her PR background has helped her grow her business. (26:05)
How she applies her PR background to get HireMyMom in front of people. (27:00)
In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she's had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more.
Episode timestamps:
What inspired her to write Obviously Awesome? (0:52).
Mindset shifts she’s had since the book came out? (3:25)
Category creation. (7:53)
Signs you actually need to create a category. (13:23)
How to handle the lack of agreement of internal teams? (15:40)
Internal agreement between teams in depth. (22:52)
Non-obvious ways to align teams around positioning. (24:21)
How often should you think about positioning updates? (28:50)
The Remote Work Tribe Podcast: AI SaaS Website Mistakes
25 Sep 2025
00:07:51
In this episode of the Remote Work Tribe podcast, we discuss the top 5 mistakes that AI SaaS businesses make when creating their homepage. From messaging problems to pricing and social proof, we walk through the most common mistakes we have found in our Clarity Jam sessions.
Episode Timestamps:
Mistake 1: No clear messaging wedge. (1:30)
Mistake 2: No social proof above the fold. (3:03)
Mistake 3: FAQs that fill space instead of killing objections. (4:18)
In this episode of the Remote Work Tribe podcast, we chat with Barrett Brooks, Executive Coach to World Class Creators. We discuss some of the most common challenges creators face, burnout, how to get more out of work, hiring well, delegating to grow and succeed as a creator, and more.
Episode Timestamps:
Common challenges highly successful creators face. (0:48)
How do creators tackle burnout effectively? (3:22)
How does Barrett help creators rethink their assumptions around work? (6:48)
Burnout as an emotional problem vs. chronic overwork. (9:30)
Rethinking delegation and rest. (11:23)
Practical tips to reduce burnout. (13:55)
Sabbatical and why they matter. (15:40)
How to restart work after a sabbatical. (20:02)
Is burnout a result of wrong hires or hiring avoidance? (23:09)
Finding the right people for your company. (29:26)
In this episode of the Remote Work Tribe podcast, we chat with Dev Basu, CEO at Powered by Search. We discuss the impact of AI in performance marketing, the importance of thinking beyond traffic when measuring success, team structure and evolution at PBS, executive presence, and more.
Episode Timestamps:
How is AI impacting search today, and what do they call it at PBS? (1:14)
What changes has Dev noticed in the marketing space lately? (2:11)
Why is traffic a problematic metric? (4:16)
How does Dev stay on top of AI and encourage his team and clients to use it? (7:23)
What is the most impactful AI agent they have built internally? (12:02)
Has he seen any increase in the number of meetings or calls nowadays? (14:40)
How has the PBS team structure evolved? (17:57)
What are the growing pains when switching to a consultancy model? (19:58)
3 tips to develop your executive presence right away. (23:12)
What does he look for when hiring people at PBS? (26:57)
Go-to questions to improve your hiring screening process. (30:36)
In this episode of the Remote Work Tribe podcast, we chat with Ruben Gamez, Founder at Bidsketch and SignWell. We discuss his work implementing and encouraging his team to use AI, the journey of finding and hiring a CEO, learnings from hiring a COO, delegating meaningful tasks, and more.
Episode Timestamps:
The most exciting project Ruben is working on these days. (0:45)
Ruben’s work and implementation of AI. (2:22)
Implementing AI with purpose. (8:24)
Encouraging teams to use AI while meeting compliance standards. (10:20)
How to ensure teams are not underrelying or overrelying on AI? (12:00)
Using AI to empower your team. (15:45)
How to hire a CEO? (21:36)
What was Ruben looking for when hiring a COO? (30:15)
What´s the most surprising thing Ruben has learned in hindsight by hiring for this role? (33:18)
In this episode, we go into a selection of our favorite shows, showcasing diverse insights from a variety of engaging guests.
Our discussions range from effective marketing strategies that captivate audiences to tactical implementations that drive results, along with the fascinating role of artificial intelligence in shaping modern business practices. We provide a comprehensive overview of each show, highlighting key takeaways and what makes them worthwhile listens.
In this episode of the Remote Work Tribe podcast, we chat with Amanda Goetz, two-time founder, four-time CMO, and author. We discuss her new book, the writing and editing process, utilizing AI in a meaningful way, prioritizing tasks, and more.
Episode Timestamps:
Toxic Grit, Amanda’s book. (0:35)
How did Amanda realize it was time to write this book? (1:20)
What was it like ideating and writing the book? (3:50)
Editing a book and working with an editor. (5:05)
Does short-time writing make it harder to write a book? (6:55)
Does AI help you think deeper? (8:53)
How does Amanda use AI? (10:16)
Using AI as a second brain. (13:59)
Where do marketers go wrong when it comes to AI? (14:43)
How does she get everything done and prioritize her work? (17:22)
In this episode of the Remote Work Tribe podcast, we chat with Jacob Bank, founder and CEO at Relay.app. We discuss AI agents, creating a marketing setup with AI tools, the importance of taste and editing skills, founder-led marketing, future-proofing your career, and more.
Episode Timestamps:
What excites Jacob the most about AI? (0:56)
What is Jacob’s content marketing setup? (2:09)
What is an AI agent? (4:53)
How do you ensure whatever you do with AI is on brand and meets your standards? (7:14)
Reconciling AI as a tool that facilitates life as well as the difficulties of clarity that are unlikely to be automated. (10:59)
Content marketing's current and future state. (13:21)
In this episode of the Remote Work Tribe podcast, we chat with Carol Cox, Founder of Speaking Your Brand. We discuss the key ingredients to becoming a speaker, how to find the right event for you, how to get started as a speaker, the importance of LinkedIn and your network, and more.
Episode Timestamps:
Choosing your niche. (0:44)
Handling pushback when applying to be a speaker (3:15)
Getting your first few appearances. (5:16)
Underrated ways to get in front of the right event. (6:53)
What to do and avoid when doing outreach? (8:12)
Leveling up your speaking engagements. (10:34)
When to speak for free vs. when to charge. (12:45)
Leveraging network when you speak for free. (15:00)
Finding the right event for you. (16:15)
The pitching process and statistics. (18:11)
Importance of social media for speaking engagements. (20:31)
Optimizing your LinkedIn. (22:12)
Importance of a focused personal brand vs. posting about a few topics that you know work. (23:30)
The line between personal stories and oversharing. (28:53)
Navigating self-doubt and imposter syndrome. (25:58)
In this episode of the Remote Work Tribe podcast, we chat with Sal Abdulla, Founder at NixSheets. We talk about choosing to bootstrap vs. raising money, avoiding blindspots while growing, hiring, the importance of LinkedIn to grow a business and more.
Episode Timestamps:
How did Sal come up with the idea for Nixsheets? (0:35)
Why go bootstrapped instead of raising funds? (2:15)
What’s his approach to goal setting for the company? (2:53)
How to avoid blindspots when building a product? (4:28)
Balancing the service side of the business with the software side. (6:36)
Prioritizing time and energy. (7:38)
First hire at NixSheets. (8:35)
How does Sal approach hiring? (9:29)
What has he learned about delegating? (13:13)
Delegating sales and marketing. (14:59)
How to make sure you don’t become a bottleneck? (17:21)
Keeping SOPs updated. (20:48)
LinkedIn for a founder-led organization. (22:03)
How to make time to create thoughtful content for LinkedIn? (23:15)
In this episode of the Remote Work Tribe podcast, we chat with Kyle Racki, Co-Founder and CEO of Proposify. We talk about his journey as a founder, leadership and coaching strategies, the importance of having the right people in the right roles, AI, and more.
Episode Timestamps:
What is the most exciting thing Kyle is doing right now? (0:32)
How has his role as a co-founder evolved? (1:20)
What led Kyle to delegate less and jump back into the business? (2:46)
How did COVID and the tech boom impact Proposify's growth? (4:46)
Knowing what he knows today, what would Kyle do differently today, looking back to 2020? (6:35)
The transition between running an agency vs. Proposify. (7:52)
How did he realize he needed to go full-time into Proposify? (10:12)
What roles did Kyle hire for at the start of Proposify? (13:00)
Kyle's leadership style. (14:20)
What does he look like when hiring managers and execs? (16:25)
How do you ensure the right people have the right roles? (20:30)
The manager myth and what to do about it. (23:05)
Coaching strategies for managers and executives. (24:37)
In this episode of the Remote Work Tribe podcast, we chat with Jason Cohen, Founder of WP Engine and Smart Bear. We discuss his writing and overall process for Smart Bear, the importance of vulnerability and looking for the truth, strategy and clarity, note-taking processes, and more.
Episode Timestamps:
How did Jason’s voice evolve? (0:47)
Publishing processes, drafts, and vulnerability. (5:13)
What’s the line between vulnerability vs. oversharing? (9:17)
Are there any ideas Jason keeps circling back to but has not quite nailed yet? (12:33)
Is strategy a waste of time? (16:45)
What’s Jason’s note-taking system? (24:40)
Jason's drafts. (26:37)
Mental models and beliefs Jason had to reconsider. (30:56)
In this episode of the Remote Work Tribe podcast, we chat with Colleen Schnettler, founder of SaaS Marketing Gym. We talk about marketing momentum, repurposing, AI and content use cases, marketing as a competitive advantage, the opportunity to build your tools, outbound, and more.
Episode Timestamps:
How did Colleen get comfortable with marketing as a technical founder? (0:44)
Keeping accountable when marketing feedback takes longer. (2:14)
Systems that have helped her keep momentum. (2:57)
Content repurposing. (3:52)
How to ensure repurposed content is effective? (5:30)
Using AI to repurpose content. (7:20)
Use cases for AI. (8:18)
Using custom GPT tools. (9:53)
Using custom GPTs or other people’s custom AI tools. (11:42)
The reason marketing matters more in the era of AI creation. (12:44)
Are we all going to build our personalized tools? Is that the future? (14:00)
When does she build an app vs. pay for a subscription? (15:02)
What types of products won’t be as disrupted with AI? (16:29)
AI agents. (19:12)
Should you start building your personalized agents or try to build a SaaS? (21:40)
The most significant shift she has seen is in SaaS with AI tools. (22:41)
In this episode of the Remote Work Tribe podcast, we chat with Mallory Randall, Head of Marketing at Interlaced. We discuss the importance of prioritizing the correct type of work, how to align internally and with other teams, becoming a financial partner, using AI, and more.
Episode Timestamps:
How does Mallory approach her day-to-day work? (0:54)
How to figure out your priorities? (1:48)
Alignment towards North Star goals. (3:09)
How to have great conversations with stakeholders for collective success. (4:30)
Positioning the marketing department as essential to the business. (6:30)
How to delegate to ensure great work gets done. (8:32)
The Remote Work Tribe Podcast: Natalie Marcotullio
13 Mar 2025
00:31:06
In this episode of the Remote Work Tribe podcast, we chat with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. We discuss her approach to planning, how to find the right talent, the importance of 1-1 conversations, her art and psychology background influence as a marketer, and more.
Episode Timestamps:
How does Natalie learn new things? (0:40)
Marketing planning and the importance of calendar blocking. (2:20)
When did Natalie realize she needed to become more organized? (3:39)
An example of how she uses calendar blocks for her work is (6:17)
How to balance time-blocking with strategic vision? (7:41)
How many OKRs should you have in a quarter? (9:12)
Natalie’s approach to hiring. (10:45)
Criteria she looks for in an interview. (12:40)
Questions she asks in an interview. (16:15)
Bias in hiring and setting people for success. (18:37)
How does Natalie manage communications with her team? (19:39)
The importance of 1-1 conversations. (21:11)
Taking the time to make the right decisions. (22:40)
How did Natalie end up working in marketing? (25:20)
What did she learn from psychology and art to be a better marketer? (26:33)
The importance of pattern matching in marketing. (27:50)
In this episode of the Remote Work Tribe podcast, we chat with Michele Hansen, Co-Founder of Geocodio and author of Deploy Empathy. We discuss her process for writing her book, her experience as a product person running interviews and its impact on her career, AI and customer research, and more.
Episode Timestamps:
What inspired Michele to write her book? (0:40)
How did Michele become an expert in customer research?. (5:33)
Where do technical founders go wrong when it comes to customer research? (9:21)
Are customer interviews more critical today with AI?. (12:15)
Can you do less customer research when we have AI tools? (14:21)
Can you talk to fewer customers and augment information with AI?. (17:45)
Knowing what she knows today, would Michele change anything about her book? (21:17)
Does her experience as an expat have an influence on her writing process? (24:15)
What were her most significant adjustments moving from the US to Denmark? (29:25)
In this episode of the Remote Work Tribe podcast, we chat with Ryan Robinson, creator and founder of RightBlogger. We discuss the importance of prioritization, zooming out to gain perspective, finding your ideal process to create content, AI shaping the marketing industry's future, and more.
Episode Timestamps:
How does Ryan consistently create content? (0:59)
The importance of ruthless prioritization. (3:06)
An example of slowing down and gaining perspective. (6:01)
How did Ryan push himself to publish even if it isn’t 100%? (8:37)
How does Ryan see the industry evolving in the next three years? (11:15)
The problem of faceless AI video channels. (14:30)
Ryan’s process of creating videos. (16:00)
An example of his process starting with an audio note all the way to YouTube. (19:08)
Time spent doing videos at first vs. now. (21:41)
Getting started with video. (23:22)
The importance of free tools and how to build them. (28:07)
In this episode of the Remote Work Tribe podcast, we chat with Trinity Nguyen, CMO at UserGems. We discuss the importance of using AI, staying on top of trends and use cases, hiring top performers and motivating them to do their best work, calculating risks to grow, and more.
Episode Timestamps:
Interesting projects Trinity is currently working on (0:44)
Trinity’s take on AI and the importance of being skeptical. (1:15)
How is she using AI agents internally? (2:52)
What is an AI agent? (4:10)
Helpful resources to learn more about AI and AI agents. (5:02)
AI use cases. (6:10)
Using AI as a thought partner. (8:39)
Advice on learning how to use AI. (10:06)
Balancing staying up to date and doing the right things. (12:45)
What does Trinity look for when hiring people? (15:40)
How to motivate your team to stay curious and deliver great work? (18:34)
Encouraging your team to take calculated risks. (21:53)
In this episode of the Remote Work Tribe podcast, we chat with Scott Brills, an International Entrepreneur and adventure Capitalist. We discuss his leadership style and multiple businesses' approach to life, what it takes to lead numerous teams, when to hire people to help you scale, and more.
Episode Timestamps:
How did he go into the tea-making business? (0:35)
How did he stumble into tea in general? (1:50)
How is his business, Asa Tea, going? (3:40)
Splitting time between multiple businesses successfully. (5:11)
Tips on how to harness split focus as a strength. (6:32)
Rabbit holes he has found that have massively helped him as an entrepreneur? (8:07)
What has Scott learned about hosting and organizing travel adventures? (10:23)
What do people who organize events usually get wrong? (12:54)
What makes a good host? (15:10)
How does he know when to hire and delegate? (19:14)
What skills did he look for when hiring? (22:19)
Did Scott go through mindset shifts when hiring? (25:21)
Would Scott do anything different in retrospect after so many years in business? (27:06)
Lightning round questions. (29:08)
We hope you enjoy it!
Links mentioned on the podcast
Pamoja Safaris (pamojasafaris.com): custom, private safari adventures and Kilimanjaro treks in East Africa.
In this episode of the Remote Work Tribe podcast, we chat with Noel Andrews, CEO at JobRack. We talk about the evolution of the job market with AI, how to use new technologies to improve hiring, creating job pots that are engaging and connect with the right type of talent, the importance of testing, and more.
Episode Timestamps:
Interesting ways candidates use AI when applying for jobs. (0:40)
Why would a candidate pretend to be someone else to land a job? (2:00)
How does Noel as an employer help clients navigate AI hiring processes? (3:03)
How to create job posts that encourage applicants to use AI in a way that adds value? (5:28)
How does Noel make sure he does not introduce bias into the hiring process? (8:54)
Using AI to add value to your business and hiring. (11:02)
What does the hiring process look like to ensure all candidates are evaluated fairly? (14:48)
The importance of hiring for attitude and how to ensure new hires are successful. (16:49)
What do test projects look like and why do they matter? (19:38)
In this episode of the Remote Work Tribe podcast, we chat with Sarah Hart, Founder of Hart & Co. We discuss how to find the right people for your team, the importance of having clear expectations from your team, maternity leave and running a business, async culture, and more.
Episode Timestamps:
When did Sarah know she had to build a team? (0:33)
What traits did she look for when making her first hire? (2:11)
The importance of working with referrals. (3:01)
Team structure and how to think about expanding the team. (3:33)
Green flags when hiring. (4:44)
Red flags when hiring. (5:39)
The importance of knowing what you expect from your team. (6:45)
Knowing what she knows today, what would she do differently when hiring? (7:56)
How did she keep the business running during maternity leave? (9:05)
Coming back to work after maternity leave. (11:48)
Retainers and waitlists to run an agency. (13:08)
Balancing a calm business with a desire to grow the business. (16:55)
What did Sarah stop doing to run a business that adapts to her preferences? (19:34)
In this episode of the Remote Work Tribe podcast, we chat with Mariya Delano, Founder and CEO of Kalyna Marketing. We discuss the importance of balancing authenticity with being a professional, how to post on social media, hiring, the importance of a growth mindset, and more.
Episode timestamps:
How do you balance being yourself vs. still delivering value to clients? (0:39)
What led Mariya to consider she was oversharing, and what did she do differently afterward? (5:17)
Her tactical approach to posting on social media. (7:56)
What was it like to hire a team? (10:17)
What did she learn from her hiring journey? (13:12)
How did her subsequent rounds of hiring evolve? (16:31)
What are the traits she looks for in the interview process? (18:46)
The importance of a growth mindset. (23:29)
Grabbing attention is the job of a marketer. (26:28)
In this episode of the Remote Work Tribe podcast, we chat with Sam Kuehnle, VP of Marketing at Loxo. We discuss the importance of communication in remote teams, how to empower teams to do their best work, providing feedback, working with a team with a growth mindset, and more.
Episode timestamps:
The most exciting project Sam is working on at the moment. (0:49)
How does he think about empowering his team and prioritizing work? (2:49)
The importance of communicating well in a remote setting. (5:32)
Balancing workloads and comms with your direct report. (6:50)
What does he look for when hiring new team members? (9:11)
Questions to determine if a candidate has a growth mindset and is a good communicator? (11:20)
What are some green flags when hiring new team members? (14:08)
The impact of being an athlete for Sam. (16:23)
How to deliver feedback constructively? (18:03)
What does Sam think about burnout, and what is his approach to tackling it? (20:48)
The link between having a growth mindset and being predisposed to burnout. (25:02)
In this episode of the Remote Work Tribe podcast, we chat with Sandra Rand, VP of Marketing at Ready Set. We discuss the importance of having strong operations from the beginning, balancing trying new tools and sticking to a plan, using AI to repurpose content, and more.
Episode timestamps:
The most exciting project Sandra is working on at the moment. (0:32)
What is the team structure at Ready Set? (3:10)
The importance of prioritizing ops early. (5:32)
The difference between project management and operations roles. (7:48)
Trades Sandra looks for when hiring ops and project management roles (9:00)
Can a PM grow into an Ops role? (12:20)
How to figure out what goals to focus on and what to prioritize? (14:30)
Using AI to repurpose content. (17:14)
Using AI for ops. (20:33)
When should you invest in a process, a tool, or new hires? (23:00)
Balancing testing new tools vs. doing the things that need to happen. (25:48)
The Remote Work Tribe Podcast: Jessica Malnik on Website Redesign
17 Oct 2024
00:27:05
In this episode of the Remote Work Tribe podcast, Jessica Malnik, founder of The Remote Work Tribe Podcast and JM Content Group, shares her tips on revamping a website. We discuss her general approach to the process, the importance of strategy and alignment, how to ensure your redesign works, and more.
Episode timestamps:
What’s Jessica’s approach for a website redesign/revamp? (0:50)
The importance of having clear timelines. (2:30)
What does a creative brief look like? (4:03)
What is the importance of having a clear strategy for a website revamp? (5:24)
How important is research for a website redesign? (7:52)
The difference between positioning and messaging. (9:00)
How to make sure your redesign works? (10:35)
Collaboration in a site rebrand. (12:50)
Design and messaging go hand in hand. (13:40)
Additional tips to keep in mind when redesigning your website. (15:28)
The importance of a sparring partner. (17:08)
What are some red flags or mistakes when approaching this process? (18:40)
In this episode of the Remote Work Tribe podcast, we chat with Jon Steiert, Senior Content Marketing Manager at NetLine. We discuss the importance of doing original and in-depth research, the effort it takes to create such content, content marketing trends, his views on using AI, and more.
Episode timestamps:
Where does Jon see the content marketing industry heading? (0:30)
What is the difference and balance between short form vs in-depth content? (3:50)
What does it take to create an in-depth report? (7:36)
How do you start researching when there’s no buy-in from the top? (14:54)
Team structure at NetLine. (18:09)
Content marketing trends. (21:44)
Jon’s personal view on AI and what he uses it for. (24:25)
What scares Jon regarding AI and the importance of authenticity? (25:54)
The Remote Work Tribe Podcast: Andy Crestodina AI Use Cases
19 Sep 2024
00:38:39
In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy.
Episode timestamps:
How does Andy approach AI at a high level? (1:00)
Using personas with AI. (3:12)
Using examples to prompt AI and improve its output. (4:36)
Is Andy worried about biasing AI or getting incorrect results? (7:42)
Getting over imposter syndrome and using AI to augment your confidence. (9:57)
How to escape the shiny object syndrome. (11:37)
Improving thought leadership content strategies. (13:56)
Why AI is a tool that can’t replace you. (17:45)
How do we influence thought leadership and research instead of content volume? (20:00)
In this episode of the Remote Work Tribe podcast, we chat with Tom Shapiro, founder and CEO at Stratabeat, Inc. We discuss hiring best practices, how to set up systems and find the right people for your business, the importance of testing, mindset shifts to grow your agency, and more.
Episode timestamps:
How did Tom start his company? (1:00)
Growing Stratabeat and his process to make those first hires. (2:20)
Why did he hire an account manager first, and how did he help this employee succeed? (5:28)
How did Tom set up systems and improve documentation? (8:03)
How does Tom find the right people for his business? (10:13)
Three-hour testing and assessing cultural fit. (14:05)
Mindset shifts Tom has gone through by growing his business. (19:48)
How did he transition out of day-to-day work? (21:42)
How does Tom write books on top of running his agency? (23:46)
How long does it take to go from a book idea to getting it live? (27:22)
In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more.
Episode timestamps:
How did Chris stumble onto TikTok? (0:45)
Was there any internal resistance to going on TikTok? (2:33)
Principles to create content that stands out. (4:50)
TikTok as a testing ground. (6:30)
Why TikTok’s algorithm feels easier to crack. (7:39)
What do marketers get wrong when creating content? (8:53)
The importance of a culture of experimentation. (11:28)
What is it like being a founder of a unicorn company? (12:50)
Transitioning from sales to marketing. (15:42)
Who does Chris follow to learn about marketing? (19:31)
Where does Chris think Social Media Marketing is going? (21:32)
How does Chris find talent early? (22:51)
How can you tell if a person is a rising star on social media? (24:27)
Creator burnout, and what does Chris do to avoid it? (26:00)
In this episode of the Remote Work Tribe podcast, we chat with Carrie Kerpen, Founder of The Whisper Group. We discuss remote culture, agency culture, moving from in-person to remote, selling an agency, and more.
Episode timestamps:
Interesting projects Carrie is working on. (1:30)
How did Carrie know she was ready to sell her agency? (2:53)
The impact of the pandemic on her decision to sell the agency. (4:52)
Moving from in-person to remote overnight. (6:47)
Processes that continued after going remote. (10:31)
How did she communicate to her team she was selling the agency? (12:26)
Earnout and the transition from business owner to employee? (16:16)
What did she do the first few months of the earnout to make the transition smoother? (18:10)
How was the process of acquiring another agency? (21:05)
Things she learned from evaluating multiple digital agencies. (22:11)
Intangible traits that agency owners may overlook that facilitate selling an agency. (23:06)
Effects of the earnout on culture. (24:38)
How confident was Carrie in leaving the company after the earnout? (25:35)
Was burnout a determinant factor for selling it? (27:01)
The Remote Work Tribe Podcast: AI Use Cases With Brian Casel and Matt Pritchett
25 Jul 2024
00:51:28
In this episode of the Remote Work Tribe podcast, we chat with Brian Casel and Matt Pritchett about AI use cases, challenges, and opportunities. We discuss current ways to use AI to optimize your work, tasks where AI does not produce great quality answers, the nature of AI as a helper rather than a human replacement, potential future scenarios, and more.
Episode timestamps:
How are Brian and Matt using AI today? (3:36)
What are some of the limitations of AI (Brian)? (8:50)
What are some of the limitations of AI (Matt)? (12:41)
AI hallucinates. What can you do to make sure you improve output quality? (17:50)
Over-automating or over-optimizing can be a problem (Brian) (23:41)
Over-automating or over-optimizing can be a problem (Matt) (27:58)
The importance of thinking and keeping your voice when using AI. (36:21)
Exciting scenarios around the future of AI? (38:57)
In this episode of the Remote Work Tribe podcast, we chat with Chris Mercer, Co-Founder at ProfitSchool, MeasurementMarketing.io, and MeasureSummit. We discuss management strategies and systems, the importance of understanding capacities and capabilities, being open to the possibility of being wrong, and much more.
Episode timestamps:
Interesting projects Mercer is working on. (0:40)
Intro to Traction and why it did not work for Mercer. (2:10)
Other systems Mercer tried that did not work. (4:39)
What does Mercer´s team look like today, and what are some of the changes he went through when changing management style? (9:15)
How does Mercer think about adding new people to the team? (11:15)
Prioritizing what to do first as an entrepreneur building a company. (18:35)
How can collaboration be ensured (meetings, async, etc.)? (21:50)
What mindset shifts did Mercer go through to focus on working on the business? (27:43)
The importance of self-awareness as a founder. (33:35)
In this episode of the Remote Work Tribe podcast, we chat with William Chia, VP of Marketing at Styra. We discuss ABM marketing, navigating organizational change at scale, the importance of company retreats and unstructured time, showing up candidly to build connections with your team, and more.
Episode timestamps:
Interesting projects William is working on these days. (0:35)
Moving from a lead model to an ABM model. (1:25)
How does he influence accounts using ABM tactics at Fortune 100 companies? (2:55)
The process of aligning teams and departments behind ABM. (7:45)
How much time did William spend building his social capital? (11:35)
How can we influence change by building social capital? (12:45)
What does William do at a company all hands (retreat) to nurture relationships with his team? (16:20)
How to ensure team building exercises are effective and engaging. (19:40)
How long should company retreats be, and how much structure and unstructured time should be allocated? (22:56)
How to continue building remote collaboration across multiple time zones in remote settings? (25:15)
The balance between transparency and oversharing. (29:29)
In this episode of the Remote Work Tribe podcast, we chat with Ben Taylor, a YouTuber most commonly known as Pleasant Green. We discuss how he produces videos, the processes he has in place to find inspiration, other creators he looks up to and includes in his creative work, creating a team, and much more.
Episode timestamps:
Ben’s initial idea for the YouTube channel. (0:50)
How does he come up with ideas for new content? (2:25)
What’s his favorite video on his channel? (3:20)
How does Ben organize his production process? (4:30)
Working with collaborators, freelancers, and researchers. (6:05)
The process of moving from solo creator to working with a team. (7:10)
Feedback processes and how to delegate more effectively and build trust. (8:55)
What is Ben’s background? (11:11)
What was his initial journey with Pleasant Green, and where did the name come from? (12:25)
Titles and thumbnails on YouTube. (13:30)
Tools to help him with SEO, titles, and thumbnails. (15:00)
What are pig butchering scams, and why are they such a problem today? (16:32)
Creators that he has learned from and admires. (18:17)
Additional resources when it comes to learning how to tell great stories. (19:42)
In this episode of the Remote Work Tribe podcast, we chat with Bernard Huang, Founder of Clearscope. We discuss the evolution of SEO, the importance of understanding Google’s agenda, how copy-cat content is a nuanced dilemma, the underrated importance of content positioning, and more.
Episode timestamps:
How has SEO evolved in the last five years? (1:08)
How has this SEO evolution had an impact on Clearscope? (4:14)
Copy-cat content and what Clearscope about it. (10:11)
Content positioning and how underrated it is is in the SEO space. (17:08)
In this episode of the Remote Work Tribe podcast, we chat with Eric Doty, Content Lead at Dock. We discuss the importance of understanding what to measure, the future of content, and the delicate balance between doing things that work and innovating, AI and automation helpful use cases, his journey from academia to marketing, and more.
Episode timestamps:
Exciting projects Eric is working on nowadays? (0:45)
What metrics does he pay the most attention to now at Dock? (1:40)
Eric’s content marketing philosophy. (6:08)
What is his take on the future of content marketing? (8:12)
SEO evolution. (10:40)
AI helpful use cases. (14:00)
What is his approach to innovation vs. following a playbook at Dock? (17:34)
The importance of doing things that scale and are sustainable. (20:20)
How does Eric operationalize content practices? (22:29)
How to determine tasks worth automating. (25:49)
Eric’s journey from the linguistics PHD path to content marketing. (30:16)
In this episode of the Remote Work Tribe podcast, we chat with Jennifer Bourn, CMO at Motivation Code and business coach for service-based freelancers. In this conversation, we discuss the importance of understanding your motivations and rituals to access your zone of genius, managing your time, finding the right path to become more self-aware, and more.
Episode timestamps:
What is Jennifer’s motivation code? (0:40)
What changed once she better understood her motivations? (2:20)
Jennifer’s Zone of Genius. (4:06)
After learning about her zone of genius, how did she approach offloading tasks? (4:22)
How to access your flow state and work at the highest level? (11:50)
The importance of managing your time and mastering async work. (14:49)
Jennifer’s journey from leading her own business to becoming a CMO. (16:12)
Investing in self-awareness to thrive in teams and the importance of micro-events. (21:10)
How to become more self-aware? (24:45)
How to approach coaching and finding the right fit for you? (27:50)
How to get the most out of a coaching experience. (30:45)
In this episode of the Remote Work Tribe podcast, we chat with Meryl Johnston, Founder of Bean Ninjas. We talk about how to avoid overworking, how to build a team culture to remove yourself from day-to-day operations, the importance of retreats, how to plan and facilitate a retreat, and more.
Episode timestamps:
Interesting projects Meryl is working on now? (0:40)
Strategies to avoid overworking. (4:10)
How to build a team? (6:20)
The importance of having retreats in remote work cultures. (9:27)
BeanCon retreat, goals, and objectives. (12:35)
Deciding which activities to do in a retreat. (14:10)
How to organize team dinners in a retreat? (16:36)
Retreat length. (18:16)
What are the most surprising things Meryl learned at BeanCon? (19:55)
Changes in team culture after the retreat. (22:25)
Knowing what she knows now, what would she do differently regarding retreats? (23:37)
How to choose the right venue for your retreat? (25:02)
Advice for founders thinking about planning a company retreat. (26:03)
In this episode of the Remote Work Tribe podcast, we chat with Matt Paulson, Founder & CEO at MarketBeat. We talk about culture in hybrid settings, how to be an effective leader, how to build an office people want to go to, how to leverage your strengths, and much more.
Episode timestamps:
What is MarketBeat? (0:40)
Choosing your headquarters location. (2:50)
How to attract and train the best local talent. (5:00)
How do you train people when you work in a specialized industry? (6:32)
How to build a culture of leaders? (9:10)
How to build team culture in hybrid teams? (10:45)
The importance of building an office people want to go to with a flex culture. (12:20)
Async vs. Synchronous work at MarketBeat. (15:37)
How to stay focused on a single business idea for a long time? (16:36)
Founders that have inspired Matt? (19:00)
How did Matt go about becoming a better leader at MarketBeat? (20:45)
How did Matt find out what the competitive edge of MarketBeat was? (24:02)
In this episode of the Remote Work Tribe podcast, we chat with Ronnie Higgins, Director of Content at OpenPhone, and the voice talent behind Marketing Under The Influence. We talk about content marketing and how it has changed in the last couple of years, what it may look like in the future, AI, doing research, managing and inspiring a team, and more.
Episode timestamps:
Ronnie’s current projects. (0:40)
What does the future of content marketing look like? (1:56)
Ronnie’s background in film and its influence on his work. (5:40)
How does he incorporate his background into OpenPhone’s strategy? (8:14)
How to get buy-in to do research? (10:40)
What does Ronnie’s research process look like? (12:09)
What are the core talking points to make sure an interview works well? (14:15)
Balancing execution with management and team building. (17:45)
How do you find and vet the right people for your team? (21:26)
Are people writing for the algorithm, not the audience? (26:57)
Where does AI fit into content marketing? (29:00)
Why did AI start using writing as a use case? (31:28)
In this episode of the Remote Work Tribe podcast, we chat with James Laws, Founder and CEO of Saturday Drive. We discuss the importance of culture, how to improve communication and delivery, hiring and interviewing processes, delegation, what matters regarding leadership, and more.
Episode timestamps:
James’ most exciting projects he’s working on now. (0:40)
Signs there are delivery issues in an organization. (1:52)
What is the structure of his team at Saturday Drive? (3:37)
Team’s response to new systems. (6:20)
How to motivate your team to communicate openly? (8:07)
Selecting the right people for your organization. (11.41)
What does the hiring process look like at Saturday Drive? (13:55)
Red flags in interviews. (17:50)
Non-intuitive green flags in interviews. (20.45)
Processes to ensure his team leads bring the best people to their team. (22:22)
What was his delegation process like when he decided to stop leading everything in his organization? (24:58)
What does the career progression look like at Saturday Drive? (27:58)
In this episode of the Remote Work Tribe podcast, we chat with Amber Naslund, enterprise sales and customer success leader at LinkedIn, recovering marketer, author, and former entrepreneur. We talk about A.I. and how it's changing our lives, working in public, imposter syndrome, digital detox, and much more.
Episode timestamps:
Amber's most exciting work currently. (0:45)
Ethics of A.I. and how it can affect our lives. (1:30)
People to follow to learn more about A.I. (2:30)
Working in public. (3:50)
How to navigate how much to share online? (7:55)
What is her approach to social media and working in public? (15.40)
Imposter syndrome and working in public. (18:20)
Rebranding imposter syndrome. (22:30)
Coping strategies to use imposter syndrome to fuel your growth. (23.40)
How does Amber approach when she needs to disconnect from social media? (26:30)
How has Amber helped others move past imposter syndrome? (28:25)