The Remarkable Credit Union – Détails, épisodes et analyse

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The Remarkable Credit Union

Kerala Goodkin

Business & Entrepreneuriat

Fréquence : 1 épisode/34j. Total Éps: 116

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement. Each month we interview trailblazers in the credit union movement to help you: Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.) Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.) Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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🇨🇦 Canada - marketing
05/05/2026
#73
🇨🇦 Canada - marketing
04/05/2026
#38

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https://www.webstrategiesinc.com/
10 partages
https://www.bootsnall.com/
8 partages
https://www.divestoregon.org/
5 partages

https://www.amazon.com/CU-2-0-Credit-Competing-Digital/dp/1619615649
1 partage

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Score global : 38%

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Fraud Education That Actually Works

lundi 27 avril 2026 • Durée 36:36

"Wait... is this real?" Most of us have had the unsettling experience of receiving an email, text, or phone call and wondering if we're being scammed. While scams used to come with telltale red flags, they are getting increasingly sophisticated, and even more so with the rise of AI. According to the FBI's 2025 Internet Crime Report, Americans lost more than $20.9 billion to internet fraud alone in 2025, representing a 26% increase over 2024. What's a credit union to do? Are website pages, blog posts, email communications, and other educational content enough to stem the tide? And while much ado is being made about gamified financial education, which is more interactive and more fun, is it really working? Billy Red, Director of Development at Sage Credit Union, joins us to talk about an entirely different approach to fraud education that leverages real member stories, expert advice, a strong element of suspense, and a few playful touches. Together, we unpack this month's BIG question: How can credit unions approach financial education—especially around fraud—in a way that truly engages members and leads to meaningful behavior change?

In the Age of AI Search, Here's What CU Marketers Should (And Shouldn't) Do Differently

lundi 23 mars 2026 • Durée 29:47

AEO, GEO, zero-click searches. Amidst all the buzz about the changing search landscape, how do we move forward in a way that is neither too reckless nor too cautious? In this episode of The Remarkable Credit Union podcast, we sit down with Megan Kenealy, Senior Digital Specialist at Avenue Agency, who works with credit unions and purpose-driven companies on SEO and AI Search, amongst other digital marketing initiatives. Megan helps us break down which new search considerations credit union marketers should pay careful attention to, as well as which traditional SEO and user experience practices remain critical in the face of growing digital disruption. Join us to unpack this month's BIG question: How is AI currently impacting the marketing industry, and what are the specific implications for credit union marketers?

Feel Shaken Up by the NCUA Shakeup? Insights From an Insider Here

mercredi 18 juin 2025 • Durée 44:08

In the midst of what has already been a tumultuous year, the credit union movement was rattled in April by the unexpected firings of NCUA Board Chairs, Todd Harper and Tanya Otsuka. There has been a lot of speculation about what this could mean for the future of credit unions and the broader financial services industry. Elizabeth Eurgubian, a current Partner at Atlas Advocacy and the former NCUA Director of External Affairs and Communications and Policy Adviser, joins us on this month’s episode of The Remarkable Credit Union podcast to offer both perspective and levity. We discuss some of the NCUA initiatives embarked upon during her tenure, the continued importance of bipartisanship, and of course, this month’s BIG question: What are the consequences, either intentional or unintentional, of the recent NCUA shake-up, and how can credit unions mobilize to protect the future of the movement?

Marketing with Passion AND Effectiveness: Interview with Laura Woods from 1st Financial FCU: Part 2

samedi 13 août 2016 • Durée 27:08

Laura Woods is such a fount of exciting ideas that we created two podcasts so we could capture everything. In part 2, she shares more about reaching people where they are by marketing with empathy and vulnerability.

Marketing with Passion AND Effectiveness: An Interview with Laura Woods from 1st Financial FCU

mercredi 20 juillet 2016 • Durée 23:41

Laura shares her lessons from her innovative "Dreams" marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding A credit rated loans, and why empathy, vulnerability, and a distaste for the word "no" fuel her marketing philosophy.

Putting Your Members’ Brains on Speakerphone

mardi 7 juin 2016 • Durée 48:44

Tansley Stearns, Chief Impact Officer at Filene, joins us to share what Filene has learned in over 25 years of researching credit unions. Tansley talks about how you can create a culture of innovation, why attracting younger members is hard (and what to do about it), why “customer effort score” may be the most important number in your credit union, and what the greatest gift of the digital age is to credit unions (hint: it’s not Twitter).

Confessions of a Credit Union Strategic Planner

lundi 25 avril 2016 • Durée 34:19

Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples of credit unions that have created breakthrough strategies.

The ABCs of ADA Online for Credit Unions

lundi 4 avril 2016 • Durée 34:57

Jonathon Hensley, a well-known expert on the implications of accessibility for the handicapped in the digital world joins us to share best practices and opportunities from the coming legislation for the web. In this podcast you'll learn about why designing your online properties to be accessible is both the right thing do and smart business, what technology debt is and how you can avoid it, and what standards to follow to avoid risking a lawsuit against your credit union.

Leading with Financial Wellness

mercredi 9 mars 2016 • Durée 36:55

Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union's value proposition from products to financial wellness, how to create innovation in a credit union, and how Zappos inspired their transformation.

A Tale of Two Loans - Why You're Marketing Your Loan Products Incorrectly

jeudi 4 février 2016 • Durée 37:04

Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions—serving the underserved. He explains how proper management can reduce charge offs and help members improve their credit score, and how to effectively outsource compliance so you can focus on the good stuff.

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