Explorez tous les épisodes du podcast The Refill

Episode 1: We explore how women's March Madness is creating unprecedented sponsorship opportunities. Then, we dive into a revealing survey showing creators want more transparency and involvement in brand partnerships beyond just being content producers. Finally, we examine how social media is simultaneously challenging and supporting traditional TV as entertainment consumption habits evolve. Check out the full stories, written by our reporters, over at Marketing Brew. The Refill is generated with Wondercraft.

Episode 2: We explore how top YouTube creators are hosting their own upfronts-style events. Then, we dive into Spotify's new generative AI advertising capabilities. Finally, we examine while gaming only accounts for 5% of digital ad budgets despite its massive audience. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.

Episode 3: We explore Meghan Markle's entry into affiliate marketing, the WNBA's ongoing partnership with Voice in Sport, and the latest findings on which college athletes are scoring the most NIL deals. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.

Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus. Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with Wondercraft.

Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant. Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠Wondercraft⁠⁠.

Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards. Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠Wondercraft⁠.

Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠.

We explore how advertisers are approaching Meta's Threads platform, why the right licensed music is key for brand-safe viral content, and what makes a truly effective movie trailer. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore the movie industry’s strong rebound, P.F. Chang’s success with a viral TikTok moment, and Reddit’s expanding sports partnerships. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

In today’s Cannes-centric episode, we’ll explore the creator marketing trends we’ve seen at the ad festival, as well as the news coming out of the south of France, like Netflix teaming up with Yahoo DSP to build out its ads tier, and ads coming to WhatsApp. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore Netflix’s new content clipping tool, Stagwell’s Sport Beach at Cannes, and Amazon’s updated GenAI video generator. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore how video is reshaping the podcast landscape, a Dancing with the Stars pro’s viral social media strategy, and why major brands are launching their own editorial newsletters on Substack.  Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore why brands are scaling back on heritage month engagement, how brand-owned coffee shops are becoming new marketing tools, and Carvel’s innovative ice cream-dispensing billboard. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠⁠. And let us know your thoughts at ⁠therefill@morningbrew.com⁠. The Refill is generated with ⁠⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠⁠.

We explore the extensive marketing behind F1 The Movie, Amtrak’s innovative brain-rot social media strategy, and Cash App’s unique movie theater ad campaign featuring Timothée Chalamet. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.