Ankit Pathak - Employer Brand & Talent Acquisition specialist from Chicago.

From bring a recruiter at TEK SYSTEMS Ankit then took over recruiting and employer branding at CCC. Ankit discusses:

• How he moved into the EB mindset
• Building a careers website
• Making the most of small budgets
• Creating content & local partnerships
• Building campus recruiting events

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Andrew MacAskill, Founder of Executive Career Jump, dives into how he has build his personal brand on LinkedIn and how you can do the same.

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Jess Wicks discusses creating content as a marketer, real promotion on Linkedin,
removing egos from social channels as a business and imposter syndrome.

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Ellie Lewis, shares practical advice to marketers from her experience in recruitment as we have similar struggles.

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Tessa Fyson, Recruitment marketing freelancer based in London, discusses creating content for recruiters personal brands. As well as marketers, who need to be creating their own content, testing platforms and learning the best ways to build brands. 

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Katrina Collier - Inspiring HR, Recruiters, Talent Acquisition & Hiring Managers to free-up the barriers to recruitment

Technology has made it more difficult for recruiters to connect, engage and successfully hire the people they need for their company or clients.

We have automated the mass messaging, unpersonalised contact and removed the human from a human process.

Katrina talks about putting the human back into recruitment and launching The Robot-Proof Recruiter Mastermind.

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Victoria Rush joined Amelia Sordell, Hishem Azzouz and Andrew MacAskill for MembersOnly HQ - for recruitment leaders Personal Branding webinar hosted by Simon Lewis.

Building authority in your market with a personal brand. Story Selling: Finding your story, building an audience, creating content and driving engagement

What makes a clever personal brand with examples to learn from. Start with what you are comfortable with, blogs, comments, pictures, video? Format your posts so they are easier to read
If you are a Recruitment Leader – “being the change you want to see” is paramount. Lead by example, as I say ‘get comfortable with the uncomfortable’. How to make your employees’ personal brands work for you.

Strategies, resources and tips for rolling out personal branding within your business. If you are struggling for content – use your clients, candidates, influencers in your market and the articles you read, document what you see, so you are not short of inspiration

Consistency is key - it takes a while, so don't get despondent.  Don't think about the one person who might not like it!  You are your biggest critic, I know I am!

Type of posts; 1. Champion posts – shout out to the industry. 2. Commentary posts – talk about what you are seeing & pass your opinion, 3. Capability post – illustrating your knowledge on a specific subject.

Shout out to Una McGuinness for the show summary.

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Alice van der Vliet, Global Head of Employer Branding at Signify, has 20 years marketing experience. Alice has also worked in agency for The Adecco Group in the Netherlands.
Alice shares proactive advice to build an employer brand, different steps to take to move forward:
How to create EVP persons for different departments in the business
How to implement an employer brand into a recruitment agency
How important to have stakeholders onboard with marketing
Explain marketing with facts, figures and linking it back to corporate strategy.
Aligning audiences with skill sets required
Metics to measure employer brands with
Make friends with marketing and comms teams!

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Today David Savage releases the 300th episode of Tech Talks.

From being the weird guy in the corner with a podcast, David transformed business development for technology recruitment at Harvey Nash by connecting with clients - without asking for jobs!

A podcast is a fantastic way to position a business as an expert in an industry. By interviewing relevant decision makers you cement authority, discussing relevant and interesting news for your target audience. 

If you need help with your podcast reach out to Victoria Rush.

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Meet the man behind recruitment's biggest curated newsletter, Hung Lee. 

From recruiter to , technology investor, helping technology startups build their businesses to shaping WorkSpace.io, and the launch of Recruiting brainfood.

Hung talks about creating content in the recruitment industry, driving growth on AND off platform to increase subscribers

Recruiting Brainfood came from solving a problem - the internet is too large to find resources we need. Hung curated resources for himself and stated to share them among the industry. By removing the noise, and increase the signal,Hung solved a problem for the industry not just himself. 

When ROI isn’t you first goal, you have a purpose to build a community and the ROI will come if it is connected to your audience. 

Hung also discusses how Covid will fast forward industry changes; a candidate heavy market, to further fragmentation of the industry.

Hear Hung’s story.

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Billy Humphreys joins Victoria Rush to discuss LinkedIn features for recruitment.
How to make the most of LinkedIn, gain traction on the platform and be know for more than having jobs...
Learn how to bring consultants onboard as brand ambassadors, 
How marketers should be creating their own content, testing new ideas and concepts, 
The benefits of live content vs podcast/pre-recorded content.
And, potential new features to be prepared for; LinkedIn Stories, as LinkedIn beta test 24 hour content and Event creations on company pages.

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Victoria Rush and Glenn Southam bring together The Recruitment Marketing Podcast and The Lonely Marketers Podcast for a podcast inception to talk all things recruitment marketing.

Over a beer (or two) we talk about the importance of recruitment marketing, what marketers can be doing right now to build their personal brands, on furlough or not, and when this is all over are we just going to revert to the old shitstorm or come out better than ever.

We also talk about why we set up our podcasts, and why we are not each other's competition but our sanity check.

If you want to join the Whatsapp reach out to Glenn or Victoria.

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HOW DO CAN YOU BE AN "EXPERT" WHEN YOU ARE NOT ONE?

Victoria Rush joined Adam Posner live on #thePOZcast to talk about #recruitmentmarketing and how new recruiters can stand out on social media. 

There is a huge opportunity to step and be a voice in the recruitment world.

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From his first video in 2017 to running a personal branding agency for recruiters Hishem Azzouz is also very well known for hosting The Recruitment Rollercoaster Podcast.

Hishem discusses how he began creating content, how not to care what people think and what to do if you bet 'buried' online.

He also talks about how a podcast can be your best business development tool for a recruitment agency when it is done right.

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Victoria Rush joins Akbar Karenga and Amelia Sordell to discuss recruitment marketing and employer branding during a crisis. While many companies and recruiters cannot share jobs, what do? How do you keep in contact with your audience? The panel discuss companies getting recruitment marketing right, and how businesses can respond to the crisis in a positive way. 

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David Wolstenholme, Founder of Brand Me Better and contributor for Hunted talks building a personal brand online and offline. By starting your communication online you can creating valuable content for your audience. Then find the right platform for them, and begin promoting your opinion and content. Once you can get over your ego and venerability you'll find that the best business people are excellent networkers online and offline.  Senior managers should be leading from the front, being the ones getting out there and making a difference. 

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Rob Prince, Client Services Director, or Talent Nexus discusses programmatic advertising and how it applies to job adverts.

Programmatic (or automatic) advertising is widely used for online advertising, but has been missed for job adverts. Rob explains what programmatic is, how it works and how agencies can begin the journey to better candidate attraction.

The faster you get better candidates to clients the more money you make. Simple?

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A raw and real insight into what makes Dan Kelsall so successful at such a young age. 

Dan discusses how Offended Marketing came about, why you CEO is completely out of touch with your marketing.

White middle aged men cannot connect with athletes as much as you CEO cannot connect with the candidates you place. Connecting with your audience doesn’t have to be offensive, but it doesn’t have to resonate. The odds are the means your CEO shouldn't be signing off on your marketing.

Many of Offended's clients are nervous of their work, because it works. Offended isn’t set up to offend people, but to authentically connect with the target audience.

More often than not, the general public forget why you offended them, big brands recognise that consumers forget. Small brands don't.

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From his success marketing recruitment agency Charlton Morris, Kris is Director of Advo a content marketing agency bringing recruitment marketing content into 21st century. Kris's marketing is so good their clients are willing to pay for it.

Kris also discusses how he has helped consultants understand the benefits of developing a personal brands as a recruiter, and how they have done it at Charlton Morris.

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Building an employer brand from scratch, or bringing an existing one to life is key to attracting the right talent to any business. How you then manage that with internal culture and advertise externally can have a huge effect on the retention rate of business, too. 

Fiona Halkyard is an employer brand specialist with Chatter Communications in Leeds, discussing the C-suite buy-in to build effective recruitment marketing strategies, how your people need to be aligned to your business purpose and your product marketing must marry to your recruitment marketing.  

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James Hornick, Partner at Hirewell, and Host of the Hirewell Recruiting Insights Podcast.

James talks about how he learnt more about the power of recruitment marketing through setting up Hirewell's Recruiting Insights show. The show also helped Hirewell double inbound business.

We talk about the he importance of will to suck at something before you don't. It take practice to be good at anything, sales, marketing, podcasting, content creation. You have to start somewhere, there is power in just starting over trying to be perfect.

Create content people can use, rather than just being motivational for the sake of it. Content needs to be actionable and opinionated. 

And, James shares the advice he wishes he know at the beginning of his career.

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Katie Sadler, Senior Marketing Manager at The SR Group in London discusses the importances of working abroad, gaining experience outside of HQ or business hubs and experiencing the needs of local, smaller offices.

We can spend too much time in offices with more resources, with more people, not understanding colloquialisms in each region, country and city you operate in.

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Gary Wills - Creator of FurLearn. Gary is an exceptional example of doing something great right now.
Gary talks about what drove him to set up FurLearn, the challenges he has faced and ow building a personal brand on LinkedIn has been invaluable to their cause.

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A pain point for recruitment teams and business; what technology is best to bring in and why? A special episode with our pals at Udder - talking about talent technology because finding the right tech is hard, it's even harder to know where to start. Jeremy & Alan discuss how to get started, how to understand the problems you want to solve and what technology is out there to do that.

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Mark Puncher, CEO of Employer Branding Australia discusses authenticity, and the lack of it, in employer branding today.

How creating fake marketing to attract candidates is the your biggest downfall which will ultimately lead to low retention and unsettled employees.

Mark dives into writing effective job adverts, while looking at how this is NOT just posting job company or client job descriptions.

Talent pooling is another buzzword but can be daunting for many companies. The reality is, talent pooling can start with social media, not 100k investment in technology your business isn't ready for.

And 3 case studies from small and large brands who have created effective employer brands without spending a fortune. 

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James Mcfadzean Recruitment & Employer Brand Manager at Nestle in the UAE, James the most energetic person to be interviewing - even via zoom! Imagine what he is like in person.

Getting talent acquisition to be focal point in a business doesn’t have to be an uphill battle.

It is your job to get in front of colleagues, to be passionate about what you do and it will rub off on your colleagues!

If you have this much energy and enthusiasm about you job your colleagues will do the same.

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In it's simplest form, content is about those you are trying to reach. What do they want? What do they need?

Revaluating your content strategy to focus on educating and empowering your target audience could change everything about you and your business online.

Joe Matar has some amazing advice on today's episode of The Recruitment Marketing Podcast  including:
🎙Building communities
🎙Creating podcast
🎙Being bold
🎙Push the limits in TA and Marketing
🎙Get outside your own wall - discover what else is out there
🧠 Using social psychology to improve marketing

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Should talent teams report to marketing? Brandon believes so. In this episode Brandon discusses what the relationship between talent and marketing could and should look like.

How recruiters need to be skilled in design to understand how to attract talent.

As marketers need to give talent space to build the right messages rather than tightly controlling the "brand". 

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Luuk van Hoogstraten, Founder of Genius Voice talks voice technology and its applications in recruitment. 

Voice technology will have a drastic impact on the industry, from candidate experience to online search.

Using voice can technology can help make sure recruiters are talking to the right people at the right time, how to implement voice technology into the piece of a business and making change happen.

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Billy Humphreys, Senior Marketing Manager at MRL Consulting talks about the changing workforce and being a productive marketer on a 4 day week, recently featured on BBC Radio 4.

How treating your company brand as though it is your personal brand will give you a new perspective on content creation. Building a brand that is your livelihood feels very different. 

Billy is great behind the camera and in front of it, performing for the pirates got talent in Jan 2020 and talks about how his time as a performer has made him a better marketer.

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Fabio Caragliano Founder at Talentwolf and Omnichannel Digital Project Manager.

Fabio discusses the applications of digital marketing in recruitment; from website development to SEO for candidate attraction. 

Fabio has also set up Talentwolf, the Trip Advisor for recruiters creates an open and honest platform for the industry empower recruitment consultants to ensure they have an honest, transparent, but a strong platform to showcase their recruitment skills. It is a dedicated platform where every client can discover recruiters according to specialisation, location, reviews & rating, and get in touch quickly. 

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Matheos, Director of Onset Brand Consultancy. A designer with 15+ years experience talking about the importance design in marketing. 

Matt discusses the role of design in recruitment marketing, design isn’t just making images and the importance of designing the right message.

Onset Brand Consultancy has recently released Flippin’ branded – a free marketing resource for marketing strategy in recruitment.

As marketers or designers, we need to position the benefit of marketing to the top. Explain what is worth your time rather than always creating reactive marketing. Understand the different priorities of each person and how your skills can help.

Matt also shares a brand case study in for a healthcare recruitment agency.

Visit https://onsetbrand.com/flippingbranded for more info. 

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Becky shares her story from getting into recruitment and how she overcomes tough choices early in her career.

From hating her HR degree to ending up in recruitment Becky has developed her career as a recruitment manager at some of the biggest brands in the world. Becky is now as employer brand manager at Adevinta bringing the best parts of recruitment into recruitment marketing.

She discusses educating recruiters with marketing skills, like copywriting, video, social media strategies. Recruiters hire the talent to drive your business. Invest in the resources to upskill recruiters on the basics; social strategies, copywriting and job adverts.

As well as improving marketing by bringing metrics from recruiting to track ROI for Employer Branding. 

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Victoria Rush joined Neaves & Neat to discuss Recruitment Marketing post-pandemic with Jan Back Employer Brand Partner at Astra Zeneca in Cambridge.

As we enter a new world of work, employers are beginning to hire again. 
How will your marketing strategies change to attract talent?
Has this changed your marketing strategies?
What will new employer brand look like?
What’s the best way to maximise your employer brand?

We discussed:

• New candidate attraction strategies
• Building an Employer Brand
• Making your employees your brand advocates

Whether you're a marketer, a recruiter or a business leader, there has never been a more important time to get your marketing in order, than now.

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Starting in recruitment advertising and publishing Danny is now changing the face of student recruitment. Looking at how the education system let’s down many less fortunate students and how Your Game Plan brings new opportunities to them.

Danny discusses how brands have been complacent recruiting students. Strategies that send reps to 3 to 5 careers fairs a year do not work.

Danny is challenging the traditional student recruitment by empowering students from a much younger age to make empower decisions. Your Game Plan helps students understand what companies do and what industries are about. 

Students can learn how to write CVs, prepare for interviews and ultimately make sure students feel confident that they deserve these opportunities. Which is not always available to those who do not ‘succeed’.

For kids who are not school smart you still have an opportunity. Your Game Plan is here to help students overcome hurdles when the traditional exam route and going to university isn’t the only route to a great career.

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Amy discusses starting her career working with social media campaigns to bringing that experience into an employer brand role. The importance of understanding how to run end-to-end marketing campaigns.

Humanising brands through social media. 

Understanding the difference between a brand and a campaign

What is it like working for a fast-paced growing technology company

Creating EVPs for different parts of the company

Getting buy in from business stakeholders

Creating effective video for recruitment

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Tamara Grigg, Head of Marketing at Video My Job talks about the growth of video in recruitment. How to use technology to build video internally with a smaller budget. Building brand ambassadors with staff.

The industry is falling far behind, the raise of TikTok will show which brands can handle video quickly.

Tamara discussed the hurdles of video and how Video My Job are helping companies get over; being on camera and understanding your 'why'.

Learning to get over yourself is the first hurdle to starting video for recruitment. Stakeholders and recruiters will always struggle with what they look like on camera the first few times. 

They also help you understand your why. Why are you using video instead of other content forms? And how a strategy is necessary to get your video in front of the right audience. 

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Lee Rowley a renowned copywriter. He shares his insights and advice bringing copywriting into recruitment. Understanding what your audience wants to hear not what you want to say. How to approach writing blogs, social media, adverts and any forms for copy to attract the right audience for your business.

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Adam Chambers, Founder of Applichat discusses the role social media advertising plays in the recruitment process. 

How he bridges a gap in the market for social sourcing. 

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The real value of networking in your industry doesn’t come from clients or candidates. It comes from peers. 

Trevor launches radio show “Who Ya Know” because his clients include people who need support looking for work 🎙

It doesn’t sound directly related to financial services, but by listening to what his potential clients needed he found a gap in the market.

Build value in the community you service by giving first, you build trust with you potential customers.

Being transparent and real online will humanise the recruitment process.

You’ll only truly know what your customers want by networking in the industry. Listen, learn and give back.

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Today we are talking to Akbar Karenga, talking about being in the business of beautiful goodbyes. 

Akbar joined recruitment because he always wanted to be in the industry. His has experience ranges from SThree, WhiteHat, running recruitment teams in Shanghai his own consultancy.

Akbar is a advocate for recruitment having always wanting to join the industry. 

We talk about collecting mistakes to share knowledge with the industry. We can get better together if we become vulnerable with each other.

Advice to recruiters; dig into the mechanics of gaining applications by focusing on those who don’t apply not just who does.

The three biggest decisions in our lives; moving house, getting married (or divorced) and changing jobs.

Close last, not first. Think about sales processes of a large product like buying a car. Getting a new job is a longer process for a candidate. Treat them with the respect they deserve.

Since recording Akbar has started recently joined Founders Factory as a Talent Coach.

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The Recruitment marketing Podcast kicks off 2020 with an episode from host Victoria Rush.

🎙️ Looking back at 2019 

🎙️ Top 3 trends we will see in 2020; Content, Video & Automation

🎙️ Diving into creating meaningful content, not just creating content for contents sake

🎙️ And, the road to 100 episodes being released in the next 12 months!

If you want to get involved in the community or any part of the show connect with us on LinkedIn or Instagram @recruitment.marketing

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Meet Daniel Fellows, Founder of Get-Optimal Content, an on-demand job advert optimisation service.  

From his experience at Indeed, Microsoft and Vodafone, Daniel has developed a platform to help develop the best job adverts for recruiters to bring in the right candidates.

In most other industries adverts are built with the best in mind. Offering the best product, service and experience to customer. In recruitment job adverts have been forgotten, left behind while we are “doing well”. 

The industry invests millions into job boards to bring in candidates, but you are willing to post poor job adverts because job adverts are at the bottom of the priority list. In a candidate driven market this has to change.

Looking ahead at the bigger picture, Indeed is going to cut over 50% of candidate traffic, now agencies are being reactive to source candidates not proactive. 

Recruiters cannot do everything, invest in saving consultants time so they can make more money.

What Daniel is doing at Get Optimal Content can save agencies hours of copy writing time, bringing in more of the right candidates, improving sales.

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This week on The Recruitment Marketing Podcast I talk to Joanne Lockwood, founder of SEE Change Happen and Diversity, and Inclusion and Belonging advocate in the recruitment industry. Recruitment is a industry inherently about excluding people. Getting 100 CVs down to 1. If you expect someone to cope because they are different that is your privilege, not their problem. Get over it and open your mind. I can’t believe I have to say this in 2019…We have become accustom to excluding people, but not including them. How you make people feel shows how far you are willing to go to include everyone. In a talent short market, we need to look outside of our norms and look past gender, sexuality, disability and everything else to hire the RIGHT people. Not those who match your current employees.

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Adam Rosenfield – HR Business partner, Perennially disappointed Dallas Cowboys fan Austin Texas.
Adam and I try something a little different today. In the style of PTI – for all you brits this is an ESPN Parden The Interruption style interview. We spitfire through some very relevant HR topics quickly in an hour:

• Best way to build relationships
• Building a brand
• Recruiter of the future
• What does inclusion mean
• How do you upskill your team
• How has COVID affected your work
• How do you think COVID has affected recruitment
• Connection between high performance sports teams and recruitment

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Darren Westall, Founder if Paiger, and ex-CTO of Broadbean, is solving self serving content on LinkedIn. It’s no secret that for an industry on LinkedIn we haven’t got the hang on content. Or seen it’s potential! We chat about:

🤦‍♀️It’s Darren’s fault recruiters post ineffective job statuses on LinkedIn 

🙏Paiger is designed to help fix that (thank f***)

‼️The importance of personal brands for recruiters 

📖Educating recruiter is a marketers responsibility 

☠️Generalist recruitment is dying 

Be the first, learn by doing, start creating better content 🔥

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Paul Mellor is the Master of Decibels and Managing Director of Mellor & Smith.
Although they are not a "recruitment marketing" specialist Paul and his agency's approach to employer branding is one we all need to take note of.
Paul discusses why: We need to take f***ing risks, push through the fear. Why you don't need to be an expert in employer branding to get it right - take a look at their work with Amazon. There is too much “We” not enough “You” in recruitment marketing. Why marketers should be in charge of Employer Branding, not Recruiters, and No one cares about “a day in the life” videos.

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In 1995 writing an advert was a 15 minute job to stick and advert in a window. 95% of the work was the candidate process. Now, it is winning the marketing battle, winning the war for talent. Meet Jeremy Russon, a recruitment expert, he has worked across the industry from sourcing to advising tech start ups. We discuss everything from how the industry has changed, to the need for specialist events and educating marketing teams.

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This week's guest is Gareth Saunders, Head of Customer Marketing UK&I for The Adecco Group. Gareth has worked across the FMCG industry for multi-million pound brands. We discuss Adecco's latest campaign Right Talent, Right Place - using humour to break down walls in the recruitment industry, as well as the differences between marketing in recruitment and FMCG companies, how to start building your strategy when you join a new company and how to build a team.

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