Explorez tous les épisodes du podcast The Recipe For SEO Success Show
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| AI SEO Snippet 4: Shopify ChatGPT integration | 21 Oct 2025 | 00:14:00 | |
Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it means for AI SEO, how to make your catalogue ‘agent ready’, why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory ready for conversational discovery. Let's future proof your store for the age of agentic commerce. Listen to all the AI SEO Snippet episodes Useful links: | |||
| AI SEO Snippet 3: AI SEO and EEAT | 14 Oct 2025 | 00:17:11 | |
Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.
If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you’ll have an AI EEAT recipe you can actually cook. We’ll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel.
Listen to all the AI SEO Snippet episodes
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| AI SEO Snippet 2: Where do LLMs get their data from? | 07 Oct 2025 | 00:07:47 | |
Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.
Listen to all the AI SEO Snippet episodes
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| AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained | 01 Oct 2025 | 00:10:20 | |
Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care. Listen to all the AI SEO Snippet episodes Useful links: | |||
| Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino | 30 Sep 2025 | 00:05:56 | |
Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time.
Listen to all the AI SEO Snippet episodes
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| Ten things I'd never do on Shopify with Kerri Bennett (EXPERT) | 16 Sep 2025 | 00:11:07 | |
Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves. Tune in to learn:
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| After AI: Making search agnosticism new again with Jessica Goode (NEWBIE) | 19 Aug 2025 | 00:18:44 | |
Posting on platforms with purpose For the last few years, we’ve all been a bit single-minded. Not sure what I mean? Tune in to learn:
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| How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE) | 05 Aug 2025 | 00:22:24 | |
Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO. So if you’re sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs. Tune in to learn:
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| How SEO has changed with AI with Matthew Forzan (NEWBIE) | 22 Jul 2025 | 00:25:38 | |
How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT. So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic. Tune in to learn:
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| REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light | 08 Jul 2025 | 00:19:56 | |
Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison. We'll chat about how Bec got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way.
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| Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE) | 20 May 2025 | 00:27:26 | |
Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights.
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| How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE) | 06 May 2025 | 00:35:41 | |
Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself. Whether you're a seasoned SEO guru or taking your first steps into the land of Google, our insights will guide you to enhance your online authority and boost your search rankings. So, grab a cup of tea and prepare to transform your SEO strategy as we delve into the fascinating world of link acquisition. Tune in to learn:
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| Ecommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE) | 22 Apr 2025 | 00:30:07 | |
Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes. Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking. Tune in to learn:
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| Why your pop-ups need to pop off (TOON TIP) | 08 Apr 2025 | 00:08:31 | |
It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups). Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a problem on websites, and what they mean by that is pop-ups. So, today I wanna talk about pop-ups and their impact on your ability to rank, sell, build customer loyalty and keep people on your site. Listen to all the tip episodes
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| SEO without Backlink outreach with Nik Ranger (NEWBIE) | 25 Mar 2025 | 00:31:21 | |
If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap. That’s because building quality backlinks takes a big amount of time. You’ve got to build the relationship, you’ve got to get the good content out there and even then it can take a while for those links to flow through. But today I’ve got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building? Sponsor love: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Tune in to learn:
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| Marketing my bookshop (TOON TIP) | 18 Mar 2025 | 00:14:13 | |
If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination of marketing, copywriting, SEO, a whole lot of hard work.
SPONSOR LOVE: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.
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| How to show up better in local search results with Greg Gifford (NEWBIE) | 11 Mar 2025 | 00:37:33 | |
Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned. Tune in to learn:
SPONSOR LOVE: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Useful resources:
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| How long does it really take for SEO to work? (TOON TIP) | 04 Mar 2025 | 00:09:58 | |
It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in. Listen to all the tip episodes
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| Women in SEO with Georgia Tan (NEWBIE) | 25 Feb 2025 | 00:20:56 | |
When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. Today’s guest is passionate about amplifying women’s voices in SEO, and even has an upcoming event I’ll be speaking at. Let’s get into it. Tune in to learn:
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| Understanding E.E.A.T. (TOON TIP) | 18 Feb 2025 | 00:08:05 | |
Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials. Listen to all the tip episodes Freebies:
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| How to rank in Google AI Overviews (TOON TIP) | 28 Jan 2025 | 00:10:17 | |
In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies:
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| Ecommerce SEO in 2025 with Louis Smith (NEWBIE) | 23 Jan 2025 | 00:35:21 | |
Keeping your customers click-happy What does the future of ecommerce look like? What has changed, and what has stayed the same?
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| How to use ChatGPT for SEO (TOON TIP) | 14 Jan 2025 | 00:12:51 | |
It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I say human-like, text based on the input it receives. It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful. Listen to all the tip episodes Useful links: Freebies:
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| SEO Predictions for 2025 with Brogan Renshaw (NEWBIE) | 07 Jan 2025 | 00:38:38 | |
What’s important to Google this year So it’s been a while, thanks for Tooning back in. Tune in to learn:
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| We're back | 06 Jan 2025 | 00:03:33 | |
Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit. And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same. So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again. Listen to all the tip episodes
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| Toon Update: Podcast on pause | 29 Apr 2024 | 00:00:43 | |
Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you.
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| Why your products don’t rank on Google with Patrick Rice (NEWBIE) | 02 Apr 2024 | 00:31:10 | |
How to make your ecommerce store stand out with SEO
Do you struggle to get your products to rank high on the search engine results pages?
Last year we went through how you can improve user experience on site with Louis Smith.
And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.
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| Can you focus your SEO on just one page? (TOON TIP) | 19 Mar 2024 | 00:07:52 | |
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.
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| REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store | 05 Mar 2024 | 00:25:24 | |
There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Freebies:
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| EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP) | 20 Feb 2024 | 00:10:28 | |
Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies:
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| How to be a better marketer in 2024 with Rand Fishkin (NEWBIE) | 06 Feb 2024 | 00:47:52 | |
Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start? How do we really know who our audience is, what they’re talking about and how to reach them? Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn:
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| SEO for new websites; the first steps (TOON TIP) | 16 Jan 2024 | 00:11:21 | |
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies:
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| SEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE) | 02 Jan 2024 | 00:40:43 | |
So here we are, a fresh new year to grapple the Google beast and get our site found online.
Tune in to learn:
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| Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE) | 21 Nov 2023 | 00:28:37 | |
Taking testing one step at a time Do you ever wonder how effective your site’s SEO is? You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.
But is it bringing in the clicks and sales? Today we’re going to look at some tests you can run on your SEO to make sure it’s all ticking along, and what needs some work. Tune in to learn:
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| 4 most common website issues (TOON TIP) | 07 Nov 2023 | 00:10:13 | |
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about the 4 most common website issues I see every day. Freebies:
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| REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand | 24 Oct 2023 | 00:22:15 | |
Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We’ll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Useful resources: Freebies:
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| How much should SEO cost? (TOON TIP) | 10 Oct 2023 | 00:14:57 | |
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about how much should SEO cost?
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| Being green online with Ray Pastoors (NEWBIE) | 19 Sep 2023 | 00:30:27 | |
Now here’s me thinking that being online means I’m pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.
And I never use my printer, not because I’m green but because I can’t hook it up to my computer properly.
But today’s guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint. Tune in to learn:
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| 6 ecommerce SEO questions answered (TOON TIP) | 05 Sep 2023 | 00:18:02 | |
So today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering questions about ecommerce SEO. Freebies:
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| Google Search Console 101 with Sodiq Ajala (Newbie) | 22 Aug 2023 | 00:28:12 | |
Setting up a website is not a one-off process. In many ways, it’s like having a plant. Building your website and optimising it to be found is like setting up the nutrient-rich soil. Hitting publish for the first time is like planting a seed. Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic. You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I’ll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it’s a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we’ll look at the benefits of using Google’s Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn:
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| How to improve your local SEO (TOON TIP) | 08 Aug 2023 | 00:08:53 | |
Need a speedy SEO Fix? These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they’re 100% jargon and gobbledegook free. Today I’ll be giving you some top tips on Local SEO.
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| Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) | 11 Jul 2023 | 00:42:37 | |
Showing Google you've got the goods Hey you, ecommerce store owner. Tune in to learn
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| Why I’m sick of shitty SEO agencies (RANT) | 20 Jun 2023 | 00:16:03 | |
Okay, are you ready for a rant? So today I’m getting stuck into shitty SEO agencies. Ready? Let’s go. Freebies:
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| What the eff are entities in SEO? with Nik Ranger (NEWBIE) | 06 Jun 2023 | 00:33:46 | |
Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what’s changed the most is probably how we consider and use keywords. At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And this, my friends, is what we mean when we talk about entity-based SEO. Tune in to learn: Today we’ll cover:
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| Core Web Vitals: A speedy summary (TOON TIP) | 16 May 2023 | 00:09:53 | |
I’ve started a new style of episode. I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. My tips, my advice. So I thought I’d start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I’ll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.
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| Improving website user experience with Kevin Indig (NEWBIE) | 02 May 2023 | 00:36:39 | |
Leaving your audience satisfied with every click So you have your beautiful new website.
Or the buttons have grey copy on a grey background. Tune in to learn:
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| Why does Google change things all the time? (TOON TIP) | 18 Apr 2023 | 00:18:13 | |
A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner.
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| 10 basic SEO mistakes you’re probably making with Brendan Kelso (NEWBIE) | 04 Apr 2023 | 00:38:45 | |
Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure.
But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.
Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the essentials.
So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.
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And so much more.
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| More Traffic, More Money: Building beautiful backlinks with Alan Silvestri (NEWBIE) | 14 Mar 2023 | 00:38:10 | |
Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we’ve covered them before and we’ll likely cover them again. Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank. Google encourages us to earn, not buy links. SEOs tell us to focus on quality not quantity. We dutifully keep our backlink profiles clean, disavowing on a regular basis. But is any of this working? And if the black hat tactics don’t work (PBNs, comment spam and the rest) why do so many SEO types still do them? Today we’re getting back to basics on backlinks and it’s a refresher that’s definitely worth your ear time. Tune in to learn:
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| Should I target zero-volume keywords? (TOON TIP) | 28 Feb 2023 | 00:14:32 | |
I’ve started a new style of episode.
I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me.
My tips, my advice. So I thought I’d start sharing that with you.
After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.
Today I’ll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?
Freebies:
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