The Recipe For SEO Success Show – Détails, épisodes et analyse

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The Recipe For SEO Success Show

Kate Toon SEO Educator

Business & Entrepreneuriat

Technologie

Fréquence : 1 épisode/18j. Total Éps: 198

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

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WordPress SEO in 2025 with Tony Cosentino (EXPERT)

Saison 4 · Épisode 29

mardi 11 novembre 2025 • Durée 19:33

Keeping your site safe, speedy and searchable

Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in.

If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved.
So stay tuned to learn all about WordPress SEO.

Tune in to learn:

Why internal links are important
How to check and manage your internal links
How schema works
Helpful schema tools for WordPress sites
Why speed matters to Google and your customers
Ways you can optimise your site to speed it up
How to keep your website secure
Why you should review your plugins regularly
How to integrate Google and track as much data as possible
How to get ahead of the curve of LLMs and AI instead of chasing it
Tony's favourite tools for WordPress

Useful resources:

AI SEO Workshop for beginners

Internal links:

Schema:

Speed:

Security:

Backups:

Updraft Plus

Google Integration:

Head to episode notes

Freebies:

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How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)

Saison 4 · Épisode 28

mercredi 5 novembre 2025 • Durée 25:20

Bringing on AI as your intern, not the team leader

Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet.

Tune in to learn:

How AI is changing keyword research
How prompts can uncover long tail keyword opportunities for you
What risk comes with the overuse of AI
Why human judgment is still absolutely critical
Cath's predictions on where AI-driven search is heading in the future.

Useful resources:

Head to episode notes

Freebies:

How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE)

Saison 4 · Épisode 18

mardi 5 août 2025 • Durée 22:24

Getting started with quizzes, surveys and calculators

Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.

Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.

These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.

So if you're sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.

Tune in to learn:

How interactive tools and calculators can help SEO
How to decide what kind of interactive tool is relevant to your audience
How you can draw people to your site with keywords leading to an interactive tool
How quizzes can lead to PR and backlink opportunities
How to get started setting up surveys and quizzes to put on your site
How to promote your new interactive tool once it's live
Why you should follow up with an email flow
What to put in the email flow to keep customers in your funnel
Why rushing the process is a common mistake people make when setting up an interactive tool or quiz
Steven's favourite tools to make online surveys, quizzes and tools

Useful resources:

Lovable

Head to episode notes

TikTok for Business (and the Reels alternative) with Dawn Lewis (NEWBIE)

Saison 2 · Épisode 35

mardi 27 avril 2021 • Durée 40:59

Using short, snappy videos to your advantage

Tik Tok. It's the widely talked about short-form video sharing platform.

Most think it's for bright young things, who can dance about and skateboard off high things.

While it's mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day.

It's also hugely powerful for business.

IF… you know what you're doing.

Today we're straying from the SEO path to talk Tik Tok and how you can use this to your advantage.

Tune in to learn:

Tiktok: What it is, and how it can help your business
What makes Tiktok unique from other video-sharing platforms
How secure Tiktok is, and alternatives (eg. Reels)
How to get started making your first TikTok
Advice for getting your videos seen
How product and service based businesses can appeal to their audiences

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/tiktok-for-business-and-the-reels-alternative-with-dawn-lewis/

Freebies:

SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE)

Saison 2 · Épisode 34

mardi 13 avril 2021 • Durée 41:14

SEO Traffic Projection for eCommerce Websites

Do you have a crystal ball?
Or a set of runes?
Or are you pretty dang good at deciphering tea-leaf patterns in your mug?

No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns?

How are you going to forecast results?

So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results.

But today I'm talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.

Tune in to learn:

What SEO forecasting means
Where to start when planning an eCommerce SEO campaign.
The two main ways to increase your site traffic.
Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation.
How you can project CTR-based traffic increases.
How you can project future financial gain, and which tools can help.
How seasonality can affect your projections.
The differences between projecting for service-based businesses and eCommerce businesses.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/

Freebies:

Dissecting the Search Engine Results Page with Alan Bleiweiss (NEWBIE)

Saison 2 · Épisode 33

mardi 30 mars 2021 • Durée 42:51

What shows up in the results, and why

Ah those pesky Search Engine Results Pages, they seem to change every single day.

And working out what is what can be incredibly confusing for the newbie, and even the oldbie.

Today we're going to take you through it.
Step by step.
Element by element.

We'll name them, explain them and tell you how to optimise for them.

By the end of this episode, you'll be a SERP Pro!

Tune in to learn:

Which factors impact personalisation.
The increase in ads on Google.
Different Snippet types and how to nab them.
What the local pack is and how it's influenced by user location.
What the knowledge graph panel is,
Which searches spawn a knowledge graph panel
Alan's tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.

Head to episode notes: https://therecipeforseosuccess.com/dissecting-the-search-engine-results-page-with-alan-bleiweiss/

Freebies:

Clubhouse: The Ultimate Guide (NEWBIE)

Saison 2 · Épisode 32

mardi 16 mars 2021 • Durée 24:59

How to get started, not get stuck in and how to turn it to your digital marketing advantage.

Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.

Because of course, they all help improve your SEO.

This week it's a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.

Clubhouse.

Some of you may already have dipped your toe in the Clubhouse pond, only to discover it's full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.

Some of you might have discovered amazing new connections and chums to banish the loneliness.

Or perhaps you think it's a social media app too far and really can't be arsed.
Or you're on Android and just have to wait.

But in this episode, I'm going to give you the ultimate guide to Clubhouse.

How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.

Tune in to learn:

What is Clubhouse?
The language and etiquette of the platform
How to get started
How to write your bio
How to moderate a room
How to start a club and moderate a room
Who to follow
How to improve your Clubhouse confidence
How to use Clubhouse to build your brand

Useful links

Confessions of an SEO Agency founder with Alex Cleanthous (NEWBIE)

Saison 2 · Épisode 31

mardi 2 mars 2021 • Durée 45:15

Getting the low-down on SEO service providers

In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
"One-time application, the results will shock you!"

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won't actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I'm going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

Tune in to learn:

What services SEO agencies provide
How Alex went from an SEO newbie to founder of a digital growth consultancy.
Common misconceptions about SEO agencies
How competitive the world of SEO Agencies is
What to look for in a reputable agency
Red flags to avoid in SEO services providers

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/confessions-of-an-seo-agency-founder-with-alex-cleanthous/

Reality SEO: Gavin Hodgins: How I fiddled with my Digital Marketing rudder in 2020 (REALITY)

Saison 2 · Épisode 30

mardi 16 février 2021 • Durée 31:12

Navigating stormy business seas, and the importance of coming back to port

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.

Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans

Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.

This week I'm talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.

Today we're talking about Gavin's ongoing relationship with digital marketing, the highs, the lows, and how he's kept the passion alive all these years.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-gavin-hodgins-how-i-fiddled-with-my-digital-marketing-rudder-in-2020/

Freebies:

BONUS EP: What happens if Google leaves Australia?

Saison 2 · Épisode 29

dimanche 14 février 2021 • Durée 13:56

Spreading your digital marketing eggs across multiple baskets

Google has been making headlines here in Australia, the news corporations aren't happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We'll go away.

So what would happen if Google left Australia?

In today's bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

Tune in to learn:

Why news sites are unhappy with Google
Why Google might pull their services from Australia, and what will happen if they do
Why you should do more for your site than just SEO
Why you should diversify your digital marketing across different platforms
Why you need to build brand recognition by getting your brand seen and heard across the web
Why having back-up marketing strategies is vital

Useful links

Head to episode notes:

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