Explorez tous les épisodes du podcast The Recipe For SEO Success Show
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| Toon Update: Podcast on pause | 29 Apr 2024 | 00:00:43 | |
Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you.
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| Why your products don’t rank on Google with Patrick Rice (NEWBIE) | 02 Apr 2024 | 00:31:10 | |
How to make your ecommerce store stand out with SEO
Do you struggle to get your products to rank high on the search engine results pages?
Last year we went through how you can improve user experience on site with Louis Smith.
And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.
Tune in to learn:
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| REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand | 24 Oct 2023 | 00:22:15 | |
Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We’ll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Useful resources: Freebies:
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| How much should SEO cost? (TOON TIP) | 10 Oct 2023 | 00:14:57 | |
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about how much should SEO cost?
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| Being green online with Ray Pastoors (NEWBIE) | 19 Sep 2023 | 00:30:27 | |
Now here’s me thinking that being online means I’m pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.
And I never use my printer, not because I’m green but because I can’t hook it up to my computer properly.
But today’s guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint. Tune in to learn:
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| 6 ecommerce SEO questions answered (TOON TIP) | 05 Sep 2023 | 00:18:02 | |
So today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering questions about ecommerce SEO. Freebies:
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| Google Search Console 101 with Sodiq Ajala (Newbie) | 22 Aug 2023 | 00:28:12 | |
Setting up a website is not a one-off process. In many ways, it’s like having a plant. Building your website and optimising it to be found is like setting up the nutrient-rich soil. Hitting publish for the first time is like planting a seed. Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic. You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I’ll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it’s a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we’ll look at the benefits of using Google’s Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn:
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| How to improve your local SEO (TOON TIP) | 08 Aug 2023 | 00:08:53 | |
Need a speedy SEO Fix? These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they’re 100% jargon and gobbledegook free. Today I’ll be giving you some top tips on Local SEO.
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| Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) | 11 Jul 2023 | 00:42:37 | |
Showing Google you've got the goods Hey you, ecommerce store owner. Tune in to learn
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| Why I’m sick of shitty SEO agencies (RANT) | 20 Jun 2023 | 00:16:03 | |
Okay, are you ready for a rant? So today I’m getting stuck into shitty SEO agencies. Ready? Let’s go. Freebies:
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| What the eff are entities in SEO? with Nik Ranger (NEWBIE) | 06 Jun 2023 | 00:33:46 | |
Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what’s changed the most is probably how we consider and use keywords. At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And this, my friends, is what we mean when we talk about entity-based SEO. Tune in to learn: Today we’ll cover:
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| Core Web Vitals: A speedy summary (TOON TIP) | 16 May 2023 | 00:09:53 | |
I’ve started a new style of episode. I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. My tips, my advice. So I thought I’d start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I’ll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.
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| Can you focus your SEO on just one page? (TOON TIP) | 19 Mar 2024 | 00:07:52 | |
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.
Listen to all the tip episodes
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| Improving website user experience with Kevin Indig (NEWBIE) | 02 May 2023 | 00:36:39 | |
Leaving your audience satisfied with every click So you have your beautiful new website.
Or the buttons have grey copy on a grey background. Tune in to learn:
Useful resources: Freebies:
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| Why does Google change things all the time? (TOON TIP) | 18 Apr 2023 | 00:18:13 | |
A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner.
Tune in to learn:
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| 10 basic SEO mistakes you’re probably making with Brendan Kelso (NEWBIE) | 04 Apr 2023 | 00:38:45 | |
Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure.
But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.
Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the essentials.
So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.
Tune in to learn:
And so much more.
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Freebies:
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| More Traffic, More Money: Building beautiful backlinks with Alan Silvestri (NEWBIE) | 14 Mar 2023 | 00:38:10 | |
Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we’ve covered them before and we’ll likely cover them again. Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank. Google encourages us to earn, not buy links. SEOs tell us to focus on quality not quantity. We dutifully keep our backlink profiles clean, disavowing on a regular basis. But is any of this working? And if the black hat tactics don’t work (PBNs, comment spam and the rest) why do so many SEO types still do them? Today we’re getting back to basics on backlinks and it’s a refresher that’s definitely worth your ear time. Tune in to learn:
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| Should I target zero-volume keywords? (TOON TIP) | 28 Feb 2023 | 00:14:32 | |
I’ve started a new style of episode.
I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me.
My tips, my advice. So I thought I’d start sharing that with you.
After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.
Today I’ll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?
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| International SEO: best practices with Julia-Carolin Zeng (NEWBIE) | 14 Feb 2023 | 00:50:03 | |
Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we’re not directly targeting other countries, of course it’s likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you’re looking to create an international website, what do you need to consider?
In this episode we’ll focus on the three big tasks: 1. International-friendly URLS - or country targeting 2. Language tags - language targeting 3. Ranking in the different countries. As well as discussing a bundle of other tips and tactics. So, if you’re ready to take your brand global, this is the episode for you. Tune in to learn:
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| ChatGPT: Friend or Foe? (LEARN) | 31 Jan 2023 | 00:25:37 | |
Taking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it’s the best thing since sliced bread. To others, it’s the end of the content marketing world as we know it. I mean, haven’t these people watched The Terminator movies, don’t they know how it all ends?
So today I’m going to give you my low down. What is ChatGPT? What can it do? Why all the fuss? I’ll take you through the challenges, the positives, what’s coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool
It’s time to embrace the robots people. Let’s get stuck in.
Tune in to learn:
Useful resources:
Head to episode notes
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| Time is money: Speedy sites with Jono Alderson (NEWBIE) | 24 Jan 2023 | 00:44:50 | |
How to increase your site’s speed, performance, and quality There’s one thing that never gets old when it comes to SEO. And that’s speed. I’d argue it’s one of the most important technical factors. A slow site isn’t going to please anyone, not least the Google beast. So, in this episode we’re going to revisit the basics.
It also features one of my all-time favourite guests, so I’m pretty darn excited. Buckle your Google belts people, we’re about to get speedy!
Tune in to Learn:
Useful Resources:
Freebies: Sign up for the Recipe for SEO Success Course
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| Google SEO in 2023: Q&A with John Mueller (NEWBIE) | 10 Jan 2023 | 00:45:06 | |
Learning how the cogs turn behind the Google machine Wouldn’t it be wonderful to actually talk to Google?
To ask them all the questions you’ve ever wanted to ask? To find out why they do what they do. Why they keep fiddling. What they have coming up.
Imagine how great that would be. Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod.
We’ve spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29: Mobile First with John Mueller, and Episode 30: GOOGLE Q&A with John Mueller.
And today, to kick off our pod in 2023 we have his ear again. Hurrah. Tune in to learn:
Useful resources:
Head to episode notes Freebies:
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| The Top 10 SEO changes in 2022: what did you miss? With Cyrus Shepherd (NEWBIE) | 29 Nov 2022 | 00:31:35 | |
How SEO has changed this year and what you should do about it It’s been a busy year in SEO land. This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year.
Tune in to learn:
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| REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store | 05 Mar 2024 | 00:25:24 | |
There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Freebies:
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| How to build a successful SEO Agency with Darren Jamieson (NEWBIE) | 15 Nov 2022 | 00:46:21 | |
Scaling up from being an SEO freelance consultant Okay so perhaps you’re an SEO freelancer.
Tune in to learn:
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| Yoast for Shopify: a beginners guide with Marieke van de Rakt (NEWBIE) | 01 Nov 2022 | 00:35:29 | |
How to Yoastify your shop If you’re even vaguely into SEO and haven’t heard of Yoast, then I’m guessing you have been living under a rock.
But for those that don’t know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google.
It also gives you the tools to bring your content to the highest standards of SEO and overall readability.
It’s my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success.
And yes I’ve tried all the other tools, but I find that Yoast works best with other plugins and its SEO copywriting features are just awesome.
But one big fat bummer was always that I couldn’t recommend Yoast to my Shopify students, who now make up nearly 50% of my course takers.
They had to struggle on, using dodgy apps or hand coding.
But all that has changed.
Yoast has just launched a Shopify version of their famous WordPress plugin and today I’m delighted to be chatting to Marieke van de Rakt all about its features, upcoming developments and how to get the best out of the app.
Tune in to learn:
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| Using Content Clusters To Boost Your SEO with Marion Leadbetter (NEWBIE) | 18 Oct 2022 | 00:34:51 | |
How organising your content can keep customers coming back Have you heard about content clusters? They’re all about strategic internal linking. Creating little groups of content around a key topic. You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site. Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed. Sounds good right? But where do you start? And if your existing content is currently the blog equivalent of a hoarders boudoir, how do you organise your content into clusters? Today we’ll answer these questions and many more. Tune in to learn:
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| Mobile SEO with Cindy Krum (TECHIE) | 04 Oct 2022 | 00:40:41 | |
Keeping up in the rankings by being mobile-friendly Did you know that half of all website traffic worldwide comes from mobile? Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web. So what does this mean for your little website? In today’s episode, we’re going to share what mobile SEO is, best practices and top tips on how to ensure your site looks tickety boo on any device. Tune in to learn
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| Google Helpful Content Update: What NOT to do with James Welch (NEWBIE) | 20 Sep 2022 | 00:43:20 | |
What Google's latest update really means Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist. SEO agencies sending emails to copywriters telling them to stop using keywords. Business brands frantically worrying that they were going to get a penalty after stuffing their sites with useless space-filling guff in their blogs. And today we’ll be chatting through what Google really wants to see when it talks about Helpful Content. Tune in to learn:
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| Reality SEO: Estelle Oliveri: Why Amazon is not the enemy of eCommerce | 06 Sep 2022 | 00:28:16 | |
Finding the right keywords to rise above the competition By now you’ve gobbled up a lot of SEO advice. But is it really all doable?
In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
Today I’ll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri.
We’ll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Useful resources:
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| Reality SEO: WordPress SEO tips with Rachel Amies | 23 Aug 2022 | 00:21:19 | |
Enriching web dev and copy services with SEO Hearing great SEO advice is one thing but is it actually doable?
In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.
Like Rachel Amies, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a cat-pun enthusiast.
We’ll talk about how Rachel took her web design and digital marketing to the next level with SEO, and the challenges she’s faced along the way.
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| Influencer marketing: why it’s all about relations with Marina Garbuio (NEWBIE) | 09 Aug 2022 | 00:36:54 | |
Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees.
Tune in to learn:
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| SEO that lasts: Solid strategies that stand the test of time with Alizée Baudez (NEWBIE) | 26 Jul 2022 | 00:39:05 | |
Staying strong during the ebb and flow of SEO Bonjour mon petite SEO beasts. Today we’re talking about longevity in SEO. These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like. But the truth is that solid SEO strategy takes time. As I like to say, SEO is for life, not just for Christmas. It can take a long time to get the needle moving, undo previous bad work and build up authority. But once you get your SEO firing, the results last a very long time. I have posts I wrote back in 2009 that still deliver consistent traffic to my site. And my SEO has weathered the storm for 13 years, through a gazillion algorithm updates, with very little movement. Our friend Rand Fishkin refers to SEO as a heavy flywheel; difficult to get started, but once it’s going, not so much effort is required. So today I’m chatting with Alizée about how we ensure our SEO strategy is built for the long term and how to resist reacting to every little change. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/seo-that-lasts-solid-strategies-that-stand-the-test-of-time-with-alizee-baudez-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: Norelle Hentschel: Turning search queries into traffic-driving content | 12 Jul 2022 | 00:27:51 | |
Making informed keyword choices for my shopfront business
Hearing great SEO advice is one thing but is it actually doable? I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses. You can hear the truth direct from real SEO beast’s mouths. Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist. We’ll talk about how Norelle was able to give her online naturopathy a healthy dose of SEO, and the challenges she’s faced along the way. Useful ResourcesHead to episode notes: https://therecipeforseosuccess.com/reality-seo-norelle-hentschel-turning-search-queries-into-traffic-driving-content/ Freebies: Sign up for the Recipe for SEO Success Course
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| EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP) | 20 Feb 2024 | 00:10:28 | |
Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies:
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| Develop better content by going beyond the avatar with Shan Morrison (NEWBIE) | 28 Jun 2022 | 00:38:26 | |
Get creative in your marketing strategy
Are you content with your content? I’d say that most of us aren’t. And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do. But there are so many options. Should we be creating blog posts, guesting on podcasts, creative videos, dancing on reels, or going live? And yes I know we’d all love to go viral, but if you tuned into my episode with Mr. Rand Fishkin, you’ll know that going viral is about as useful as something very unuseful - if it isn’t relevant to what you offer. So how do we direct online attention to our business in a meaningful way with good, relevant content? Well, today I’m talking to Shannon Morrison to get all the answers on how to build authority online with smashing content marketing tactics.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/develop-better-content-by-going-beyond-the-avatar-with-shan-morrison-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| SEO Copywriting Basics - Clever Copy Chats (Teaser) | 21 Jun 2022 | 00:01:45 | |
Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge. Whenever I’m in a copywriting group I see the same comments. “SEO ruins conversational copy.” (Heavy sigh) These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works. And these copywriters who think that Google will magically work out where to rank you no matter what you write on the page, well they’re either naïve or just plain lazy. If anything great SEO copywriting is even more important now than it’s ever been. I’m going to get back to basics and give you an overview of the important elements in SEO Copywriting, and a few tips on how to please humans and Google too. | |||
| Reality SEO: Anthea Digby-Smith: Taking the time to revitalise my local SEO | 14 Jun 2022 | 00:27:49 | |
Filling the appointment books by showing up in local searches From feedback, I find the Reality Episodes are a crowd favourite. Yes, it’s great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials? Is all this advice actually doable? Well, today I’m chatting with Anthea Digby-Smith, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a hairdresser extraordinaire. We’ll talk about how Anthea was able to give her online haircare business a total SEO makeover, and the challenges she’s faced along the way. Useful ResourcesHead to episode notes: https://therecipeforseosuccess.com/reality-seo-anthea-digby-smith-taking-the-time-to-revitalise-my-local-seo/ Freebies: Sign up for the Recipe for SEO Success Course
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| Why isn't my site indexed? Site crawlability troubleshooting with Gaston Riera (NEWBIE) | 31 May 2022 | 00:34:09 | |
Stopping your site from slipping through the cracks You’ve built a beautiful site. But for some reason when you Google yourself nothing’s coming up, Or perhaps you’re pumping out content on your blog and for some reason, it’s still not getting indexed as fast as you would like. This week we’re talking all about crawling and indexing.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/why-isnt-my-site-indexed-site-crawlability-troubleshooting-with-gaston-riera-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| New podcast: Clever Copy Chats Podcast | 30 May 2022 | 00:01:44 | |
Hurrah back in the land of copy podcasts. It's been a while. So let me tell you what my new podcast is all about. I know. I know. There are a gazillion copywriting podcasts out there. I've made a few hundred or so episodes myself, but honestly, most leave me wanting. They're all so dry, so earnest, so teachy. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way. Grab a coffee and join me on Clever Copy Chat. | |||
| SEO got you the lead: Now what? with Russell Pearson (NEWBIE) | 17 May 2022 | 00:36:37 | |
Turning those well-earned clicks into cash
Okay so you’ve listened to all the episodes of the Recipe for SEO Success podcast, you’ve done my fabulous courses, and put in the hard SEO hours. The Google beast finally understands who you are and the traffic is pouring in. But how do you turn casual browsers into sales? Today we’re talking about how to turn SEO juice into sweet sales nectar. How to turn cold chips into hot potatoes. SEO got you this far, what next?
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/seo-got-you-the-lead-now-what-with-russell-pearson/ Freebies: Sign up for the Recipe for SEO Success Course
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| Human to human marketing with Jenn Donovan (NEWBIE) | 28 Apr 2022 | 00:44:19 | |
Appealing to the humanity of the masses Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand? We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally. They need to appeal to our humanness. So how do we do this? Today we’re going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience.
Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/human-to-human-marketing-with-jenn-donovan-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Keyword research: Myth-busting and back to basics with Joh Kohler (NEWBIE) | 19 Apr 2022 | 00:41:21 | |
Peeling the fiction away from fact to help Google find you Keywords, we’ve covered them before and we’ll cover them again. Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used. Especially on low-grade SEO copywriting courses (shh, naming no names). These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description. But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found. So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/keyword-research-myth-busting-and-back-to-basics-with-joh-kohler-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| REALITY SEO: Jude Love: How I went from SEO-curious to SEO-confident | 05 Apr 2022 | 00:26:30 | |
Niching, knowing your audience & personal branding
In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing. I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans. Today we’re talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast. Useful Resources
Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jude-love-how-i-went-from-seo-curious-to-seo-confident/ Freebies: Sign up for the Recipe for SEO Success Course
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| Setting up successful chatbots with Dan Pinne (NEWBIE) | 22 Mar 2022 | 00:34:34 | |
Creating more profitable conversations with your customers We all know that robots are taking over the world. If you’re a fan of Black Mirror it’s pretty clear we’re headed for a Terminator future. And while I’d like to feel bleak about that, I won’t. This is a marketing podcast, after all, so let’s talk about when robots work for good. When AI can save you time and money. When using automation and bots can actually improve your customer service rather than ruining it. For yes today we are talking Chatbots. Now as a copywriter I’ve written a fair few bots for myself, I’ve also set one up to work on my Facebook page, but I haven’t fully embraced the opportunity. And boy is that opportunity big. Today we’re talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/setting-up-successful-chatbots-with-dan-pinne/ Freebies: Sign up for the Recipe for SEO Success Course
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| How to be a better marketer in 2024 with Rand Fishkin (NEWBIE) | 06 Feb 2024 | 00:47:52 | |
Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start? How do we really know who our audience is, what they’re talking about and how to reach them? Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn:
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| How to go Viral with Rand Fishkin (NEWBIE) | 08 Mar 2022 | 00:47:46 | |
Drawing your audience in with well-crafted content Everyone wants to go viral. Whether it’s for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post. We all dream of the traffic tsunami and the potential that has to lead to cold hard sales. But is it just a happy accident, or an artful strategy? Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show. He’s going to explain how going viral is much more nuanced than you might think. And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| Reality SEO: Mitchell Beattie: Don’t let your marketing drive you mad | 22 Feb 2022 | 00:20:17 | |
Taking measured steps into digital advertising Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who’ve changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you. Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing strategy, what got him on the path of SEO, what his biggest learnings have been, and his top tips for small businesses. Useful ResourcesHead to episode notes: https://therecipeforseosuccess.com/reality-seo-mitchell-beattie-dont-let-your-marketing-drive-you-mad/ Freebies: Sign up for the Recipe for SEO Success Course
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| The Art of Using LinkedIn to Future-Proof Your Business with Jo Saunders (NEWBIE) | 08 Feb 2022 | 00:45:30 | |
Build up your business by expanding your network Build up your business by expanding your network I’ll admit when it comes to social media, my least favourite platform is LinkedIn. It’s like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I’ve had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we’re going to change all that. We’re straying from the SEO path to talk all things LinkedIn. Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/the-art-of-using-linkedin-to-future-proof-your-business-with-jo-saunders-newbie/ Freebies: Sign up for the Recipe for SEO Success Course
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| 7 SEO Predictions for 2022 with Kate Toon (NEWBIE) | 25 Jan 2022 | 00:18:13 | |
What will change, what will stay the same, and how this will affect ranking Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree? Well, that remains to be seen, or heard. Tune in to learn:
Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/ Freebies: Sign up for the Recipe for SEO Success Course
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