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TitreDateDurée
The Puck model comes to food30 Mar 202600:33:37
Former Athletic and Puck exec Max Tcheyan is launching Caper, a media brand covering the power dynamics behind the restaurant world. Max explains why he thinks food media is where sports media was in 2016, how dining culture has become a status marker ...
Reinvigorating the Philadelphia Inquirer24 Mar 202600:51:30
The Philadelphia Inquirer is a typical big city newspaper that's been in retreat for a generation. Now under a unique nonprofit ownership structure, the Inquirer grew revenue last year and turned an operating profit. CEO Lisa Hughes, the former New Yor...
The open web needs a new economic model27 Jan 202600:53:30
For two decades, the economics of the open web rested on a simple bargain: platforms indexed content, publishers got traffic, and monetization happened downstream. AI breaks that loop by delivering answers without the click. This week, I’m joined by Do...
NYU's Jay Rosen on the economics of news23 Apr 202400:44:50
Jay Rosen, a professor of journalism at NYU, discusses the diminished state of the industry, promising nonprofit models and new funding models that subsidize public service journalism since the economic foundations supporting it have crumbled, and The ...
The pivot to intentional audiences16 Apr 202400:50:47
I’m joined by Matt Cronin, founding partner at House of Kaizen, which works with publishers and other companies with recurring revenue businesses to align their business goals with audience needs through customer experience frameworks. Some highlights ...
Investigating the influencers26 Mar 202400:47:55
On this week’s episode of The Rebooting Show, I spoke to writer John McDermott about his recent expose of self-help guru Jay Shetty and what it says about the chaotic Information Space. We delve into the paradox of influencer culture, where authenticit...
The bootstrapped path19 Mar 202400:52:28
Stephanie Kaplan Lewis founded Her Campus in 2009 with Annie Wang, and Windsor Western as college undergraduates. They saw a need for college women to have a publication made for them by other college women. Her Campus has grown since then as a profita...
Audience-first publishing12 Mar 202400:54:42
Matt Cronin is a founding partner at House of Kaizen, a consultancy that works with publishers and other companies on recurring revenue growth. House of Kaizen, which is a sponsoring partner of The Rebooting, uses research-backed experiments to foster ...
Mosheh Oinounou on elitist bias in news27 Feb 202400:52:29
Mosheh Oinounou, a broadcast news veteran, started posting summaries of the news of the day during the early days of the pandemic. He found they were resonating, and over the past few years, Mo News has amassed 440,000 followers on Instagram for news d...
Introducing The Rebooting memberships06 Feb 202400:55:52
The Rebooting is launching paid memberships. All the details are on therebooting.com. In this episode, I speak to my collaborator Reid DeRamus, founder of Caddie Labs, which is working with me on implementing and growing memberships. Rather than discus...
Life after the pageview30 Jan 202400:45:25
Digital media veteran Scott Messer discusses the structural changes to the publishing business, from the deprecation of the third-party cookie to the critical role search plays in many publishing businesses. Scott is a longtime digital media exec who u...
The Juggernaut’s bet on subscriptions23 Jan 202400:47:27
This week on The Rebooting Show, I spoke to The Juggernaut’s founder and CEO Snigda Sur. We discussed the need she saw for a publication focused on South Asians, going through Ycombinator as a media company, using subscriptions as a base of a business ...
Tastemade's twist on the cable model16 Jan 202400:42:18
This week, I caught up with Larry Fitzgibbon, the CEO of Tastemade. I think of Tastemade as an original digital video brand, ahead of its time in many ways since it was founded back in 2012, before streaming was even a thing. This was an era when onlin...
The messiness of streaming advertising22 Jan 202600:27:39
In the second round of our TRB Conversations powered by EX.CO, I spoke to EX.CO CEO Tom Pachys about why the streaming landscape is even more chaotic than online advertising; Manas Mittal from Uber discussed why mobility advertising has become a new ca...
The year ahead for the media business with Sara Fischer of Axios09 Jan 202400:22:44
The media business in 2024 To kick off the year on The Rebooting Show, I spoke to Axios senior media reporter Sara Fischer about the main themes of the year ahead. Among the topics we covered: The value of identifying patterns from the torrent of news ...
Building lasting subscriptions programs21 Dec 202300:57:14
I spoke to Matt Cronin, founding partner of House of Kaizen, a consultancy that works with publishers on their subscription and recurring revenue products. Among the topics we covered: fixing misaligned incentives in publishing whether peak subscriptio...
Podcasting as 'nuance media'12 Dec 202300:46:54
Matt Reustle, CEO of Colossus, a business-focused podcasting network that’s home to Invest Like the Best, Business Breakdowns and Founders, sees podcasting as an antidote to many of the ills of algorithmic media. “To me, it's the highest trust media. I...
Big Cabal's Tomiwa Aladekomo on building mobile-first media in Nigeria05 Dec 202300:46:10
On this week’s episode of The Rebooting Show, I spoke to Tomiwa Aladekomo, CEO of Big Cabal, a Nigerian digital media company that’s home to a pair of properties: Tech Cabal, which I describe as similar to TechCrunch but with more memes and Zikoko, a B...
Subscriptions in the age of ARPU28 Nov 202300:38:22
The Rebooting recently wrapped up its second research project in collaboration with BlueConic. Patrick Crane, vp of sales at BlueConic, joined me on The Rebooting Show to discuss the state of subscriptions at publishers and the maturation of the market...
Hearst's Bridget Williams on a 'thoughtful mercenary' approach to the local news business21 Nov 202300:47:43
Bridget Williams is a veteran of the industry. I first got to know Bridget when she was at Business Insider prior to heading to Food52 before landing at Hearst Newspapers in tk, where she is chief commercial officer. On this week’s episode of The Reboo...
The Guardian's Steve Sachs on voluntary contributions as a reader revenue model16 Nov 202300:45:21
The Guardian has used voluntary reader contributions as a bulwark of its unique model that blends philanthropy, advertising and voluntary contributions. In the U.S., The Guardian now generates 57%, or $33 million, of its revenue from voluntary contribu...
Jeff Selingo on the independent path09 Nov 202300:55:03
Jeff Selingo spent eight years at the Chronicle of Higher Education, serving as editor in chief and editorial director, before setting off on his own path. Jeff and I have traded notes on the independent path over the years, and I wanted to have him on...
How Blockworks survived the crypto winter02 Nov 202300:45:18
Blockworks, founded as a crypto events company in 2018, has rode these ups and downs. It began in the face of a crypto pullback with the thesis that crypto would become a major asset class and as it grew, institutional investors would need a credible s...
Defector's Jasper Wang on worker-owned media26 Oct 202300:35:36
Defector is a worker-owned media company that was born out of disillusionment with the tradeoffs the digital media ecosystem often requires (or at least incentivizes). Instead of chasing traffic, Defector relies on a subscription model for a small but ...
Inside Vox’s talent-led franchise strategy20 Jan 202600:20:07
This episode features two conversations I had at CES as part of TRB Conversations, powered by EX.CO. First, a discussion with Vox Media CRO Geoff Schiller on the company’s bet on talent-led franchises, and why podcasts have become the proving ground fo...
Who or what is Advertising Week?19 Oct 202300:46:54
My former colleague Mike Shields of Next in Media joins me to discuss what to make of Advertising Week, which is mostly a PR vehicle but a useful gauge of the prevailing winds of the media and advertising worlds.
Moving past ZIRP18 Oct 202300:52:28
On a crossover episode of The Rebooting Show and People vs Algorithms, Alex Schleifer and I discuss the end of the zero-interest rate policy era and how it will lead to cascading changes in tech and media.
The cost-benefit analysis of video17 Oct 202300:48:22
Video is viewed paradoxically by publishers. They see budgets shifting to sight, sound and motion. Video ads, formerly known as TV spots, were always valued by advertisers far more than a standard display ad, no matter what efforts were made to gussy t...
Madison and Wall's Brian Wieser on the Mary Meeker slide16 Oct 202300:42:31
Before the Lumascape, there was another go-to conference and pitch deck slide for anyone betting on what was then called web advertising. The slide, updated annually by the financial analyst Mary Meeker, showed twin bar charts of time spent and budget ...
1440's Tim Huelskamp on newsletter moneyball10 Oct 202300:53:09
Five cents. That’s how much general-news newsletter 1440 makes each time one of its 3 million subscribers opens one of its daily emails. Say what you want about scale, but nickels can add up when the multiplier is in the millions. After paying for the ...
Team Whistle's Joe Caporoso on the publisher/agency model03 Oct 202300:44:24
Founded a decade ago, Team Whistle is a survivor. It sprang to life as a wave of multichannel networks that filled the need of aggregating YouTube properties to make buying easier. The biggest problem of the MCN model is that it takes a difficult busin...
Permutive's Joe Root on ad targeting in transition26 Sep 202300:45:50
The digital advertising system is in the midst of a shift, from an over-reliance on collecting vast amounts of data to crunch to do one-to-one targeting – dog owners getting dog food ads, cat owners get cat food ads – to a new landscape that gives peop...
Media's uncanny valley25 Sep 202300:18:24
This is a bonus episode of The Rebooting Show, featuring a conversation I had on the People vs Algorithms podcast. We discuss why the conventions of media are giving way to new formats that dispense with the artifice in favor of something approximating...
Rich Routman on The Sporting News' embrace of affiliate19 Sep 202300:54:50
Rich Routman is a veteran of the sports media industry. He recalls how if an advertiser discussed a cost-per-action deal with a major sports media company as recently as five years ago, the media executives would "run out of the room." That all changed...
Bustle's Jason Wagenheim on the end of traffic12 Sep 202300:45:30
Bustle was founded a decade ago in a far different media environment, as big digital media companies, flush with VC cash, scrambled to acquire the biggest audiences possible. The supposition that those with the biggest uniques would be handsomely rewar...
The B2B indie opportunity16 Jan 202601:14:12
In this episode, I talk with CJ Gustafson, the former CFO behind Mostly Metrics. CJ didn’t come from journalism or media. He came from operating. He started writing to document the playbooks he’d built as a finance executive. That side project turned i...
Puck’s Jon Kelly on why ads are still a good business05 Sep 202300:45:42
Puck launched two years ago, heralded as Vanity Fair for the Substack era. A big part of the pitch was a subscription model. But like others, such as Punchbowl, Puck has found that its subscription business, with its direct connections, and vertical fo...
How CJ Gustafson is building the playbook for CFOs15 Aug 202300:44:44
CJ Gustafson is one of the rare people who is both immersed in his field but does not suffer from the tyranny of knowledge. CJ uses memes and a conversational style with Mostly Metrics to address what those outside corporate finance would consider dry ...
Literally Media's approach to creator partnerships08 Aug 202300:44:55
Literally Media -- home to Cracked, I Know Your Meme and Cheezburger -- isn't going to fight creators. Instead, it's partnering with them to do everything from launch channels on new platforms, get access to brand partnerships and be part of live event...
Hollywood's doom loop01 Aug 202300:50:14
This week, I spoke to Parquor’s Andrew Rosen, a former Vicom exec turned media analyst, to unpack Hollywood’s weird summer of transition. The challenge for media companies is moving from a wholesale model to a retail model. Andrew sees a group of leade...
Bloombeg Media CEO Scott Havens on AI's impact25 Jul 202300:49:00
Bloomberg Media CEO Scott Havens sees AI as both challenge and opportunity for publishers, who at this point are used to rapid changes to how their content is distributed. The challenge is how AI is poised to have the biggest impact on search since Goo...
Hearst's David Carey on media's chaotic future18 Jul 202300:53:58
On this week’s episode of The Rebooting Show, I was joined by Hearst’s David Carey to discuss the resilience of so-called legacy media businesses. David returned to Hearst in 2019 as svp of public affairs and communications after a stint at Harvard, pi...
Neil Vogel on why the Dotdash-Meredith deal still makes sense11 Jul 202300:48:36
At Dotdash Meredith, CEO Neil Vogel remembers sitting around with his management team, after $2 million in “incremental” ad revenue appeared, and wondering, “Have we hit peak Dotdash?” “We had a really great formula: make incredible content, make reall...
The 'influencer" journalist model27 Jun 202300:33:34
Last week, at The New Attention Economy in Cannes, I discussed the notion of “influencer journalism” with Semafor co-founder and editor-in-chief Ben Smith and Puck co-founder and COO Liz Gough. Some highlights from the session: The creator economy is a...
Bloomberg Media's Christine Cook on navigating change23 Jun 202300:29:16
Christine Cook joined Bloomberg Media in March as global chief revenue officer. We spoke about reasons for media optimism, how AI is an opportunity (and a threat), and how Bloomberg is approaching programmatic as the data landscape changes.
Creativity in an AI age22 Jun 202300:16:13
At The New Attention Economy’s final day in Cannes, we turned the spotlight on AI with a closing session featuring Rei Inamoto, CEO of I&Co, and Myra Nussbaum, chief creative officer and president of Havas, assessed the impact AI will have on creativit...
Semafor's big bets13 Jan 202600:52:54
Semafor's recent $30 million funding round at a $330 million valuation is a needed jolt of confidence in the media sector -- and an endorsement of its events-led media model. CEO Justin Smith joined me to discuss why putting events first allowed Semafo...
Hearst’s Lisa Howard on why media can’t quit ads21 Jun 202300:21:43
For Hearst global chief revenue officer Lisa Howard, the shift to focus mostly on subscriptions at many publishers obscures the reality that advertising will continue to be the dominant monetization form for most media, including Hearst. Lisa discussed...
GroupM's Kirk McDonald on the outlook for digital advertising20 Jun 202300:29:22
In a live recording of The Rebooting Show from Cannes, Kirk McDonald, CEO of GroupM North America, seemed to wonder whether we’ve all talked ourselves into a downturn that wasn’t, "For the first half of this year, we saw behavior that anticipated a cra...
Punchbowl's Anna Palmer on building a new media brand13 Jun 202300:49:36
Anna Palmer is a journalist turned startup CEO. Along with Jake Sherman and John Bresnahan, she founded Punchbowl News in January 2021, just in time for the assault on the Capitol. Punchbowl’s obsessive focus on the Capitol, and business model that com...
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