Explorez tous les épisodes du podcast The Real Build

What separates a good builder from a great one? Often, it’s the things most people will never see.On this episode of The Real Build, host Bill Reiman sits down with R.K. Reiman Construction superintendents Michael Belcher and Mason Blosser to break down what we call The Reiman Standard — the commitment to doing things the right way, going above and beyond for the client, and building homes that are truly built to last.Michael and Mason share their perspective from the field, where quality isn’t just about what a finished home looks like. It’s about what happens behind the walls, the details that could easily be overlooked, holding trade partners accountable, solving problems before they become bigger problems, and refusing to cut corners even when no one would know the difference.For R.K. Reiman Construction, that standard has been built over generations. It means treating every custom home as if it were our own and understanding that our name is attached to every project long after construction is complete.If you’re building a custom home, working in construction, or simply want to understand what separates good craftsmanship from great craftsmanship, this conversation gives you a look behind the scenes.REAL PEOPLE. REAL STORIES. REAL BUILD.Hosted by Bill Reiman.Subscribe to The Real Build for conversations with builders, developers, entrepreneurs, tradespeople, and industry leaders who believe in doing business the right way.

What makes a garage worth $1 million?

On this episode of The Real Build, Bill Reiman sits down with Nick Deutsch, founder and CEO of Garage Ultimate, to explore the rapidly growing world of luxury car condos, and the real estate, construction and community strategy behind them.

Nick is an attorney, real estate investor, developer and lifelong car enthusiast who originally discovered the concept while trying to solve his own problem: he needed more space for his cars.

That problem eventually became Garage Ultimate, a luxury automotive storage concept where owners can purchase and customize their own garage condos while becoming part of a community built around a shared passion for cars.

Bill and Nick break down what it actually takes to develop a successful car condo project, from finding the right land and navigating development hurdles to understanding what buyers actually want.

They also discuss:

• Why community may be more valuable than the buildings themselves
• The biggest mistakes car condo developers make
• Luxury garage customization and $300K+ buildouts
• Why quality construction matters for long-term value
• The investment and resale potential of car condos
• How Nick's garages have averaged more than 15% annual appreciation
• The risk of overdevelopment as car condos become more popular
• Pre-selling a project before construction begins
• Why listening to buyers can completely change a development
• Bill's own plans to enter the luxury car condo market in Southwest Florida
• The future of automotive communities, private clubs and luxury experiences

At its core, this conversation isn't just about where people store their cars. It's about identifying an underserved market, listening to the people you're building for and creating something they actually want to be part of.

REAL PEOPLE. REAL STORIES. REAL BUILD.

Hosted by Bill Reiman.

Follow The Real Build for conversations with builders, developers, entrepreneurs and industry leaders doing business the right way.

What does the next generation actually owe the founder?In this episode of The Real Build, Bill Reiman sits down with culture advisor Jay Doran for a wide-ranging conversation about family business, founder identity, succession, legacy, organizational culture and the difficult balance between honoring what previous generations built and creating what the future requires.Drawing from Bill's experience inside RK Reiman and Jay's work with founders and multigenerational businesses, they explore why founders struggle to let go, why successors can see changes that founders sometimes cannot, why vision is not the same thing as wisdom, and how unclear systems and governance can turn business disagreements into family conflict.The conversation moves through leadership, listening, mentorship, organizational memory, family systems, generational differences, courage, empathy and the role outside advisors can play in helping families have conversations they often struggle to have alone.At the center of the episode is one question every enduring family business eventually faces:What must we preserve and what must we have the courage to change?REAL PEOPLE. REAL STORIES. REAL BUILD.

From the soccer field to elevated real estate — this episode is different.On this episode of Real Build, Bill sits down with Adam Ruud, KW Elevate Luxury Director of Growth, to unpack how a 4-year pro soccer career shaped the discipline behind building an 8-year top-producer track record and scaling a brokerage to 300+ agents and $900M+ in annual sales.They dig into:-Why relationships beat transactions every time-Using data & analytics to drive real decisions-Building a culture people actually want to be part of-The discipline athletes bring to business-What it really takes to build a high-work-ethic team30 minutes. Zero fluff. Real strategies from someone who's built it twice —> once on the field, once in real estate.

What homeowners don’t see behind the walls can become one of the most expensive parts of a home!

In this episode of The Real Build, Bill Reiman sits down with Scott Holderman to uncover the plumbing decisions, installation mistakes, and overlooked details that can lead to major problems long after construction is complete.

They discuss what homeowners and builders should look for, why choosing the cheapest option can create costly consequences, and how proper planning, quality workmanship, and communication can prevent future leaks, failures, and unnecessary repairs.

Whether you’re building a custom home, renovating, or working in the construction industry, this conversation reveals why plumbing is one area where cutting corners can cost far more in the long run.

REAL PEOPLE. REAL STORIES. REAL BUILD.

Description

In this episode of The Real Build Live, host Bill Reiman sits down with Duane Swanson of Raymond Building Supply (RBS) for an insightful conversation about what it really takes to build lasting success in the Southwest Florida construction industry.From the importance of strong builder-subcontractor relationships to the evolving responsibilities of today's trades, Bill and Duane share decades of experience working together and discuss how trust, communication, and accountability have shaped their long-term partnership.Whether you're a custom home builder, general contractor, subcontractor, supplier, or construction professional in Fort Myers, Naples, Cape Coral, Bonita Springs, Estero, Punta Gorda, Sarasota, or anywhere in Southwest Florida, this episode is packed with practical insights you can apply to your business.In this episode you'll learn:Why builder and subcontractor relationships matter more than everCurrent trends shaping the Southwest Florida construction marketThe evolving role and responsibilities of subcontractorsHow suppliers and builders create successful long-term partnershipsKeys to communication, accountability, and project successLessons learned from years of working together in SWFLRaymond Building Supply has been serving Florida's building industry since 1957, providing lumber, trusses, windows, doors, cabinetry, millwork, and building materials to contractors and builders throughout Southwest Florida.

What does "smart living" actually mean in today's luxury home?

In this episode of The Real Build Live, I sit down with Rob Smith, founder of Wave Land & Sea Technology, to explore how technology is transforming the way we experience our homes, our boats, and our everyday lives.

From whole-home automation and entertainment systems to networking, security, lighting, and marine technology, Rob shares how thoughtfully integrated technology is becoming an essential part of modern luxury living—not just a convenience.

We discuss:
• The evolution of the smart home
• Why technology should be considered early in the building process
• The biggest mistakes homeowners make with home technology
• Smart features that truly improve everyday living
• The future of connected homes and waterfront lifestyles

Whether you're building a custom home, renovating your current space, or simply curious about where technology is headed, this conversation offers valuable insights into the future of luxury living.

If you enjoyed this episode, be sure to like, subscribe, and leave a comment below with your thoughts or questions.

REAL PEOPLE. REAL STORIES. REAL BUILD.

In this episode of The Real Build Live, I sit down with Matt and Megan Chionis, founders of Naples Concierge Group and the founding team behind SERHANT. Naples, for a conversation about entrepreneurship, relationships, and what it takes to build a luxury brand that truly puts people first.Matt and Megan have built their business around delivering an exceptional client experience, proving that long-term success isn't just about selling homes; it's about earning trust, creating lasting relationships, and continually raising the standard.In our conversation, we discuss:• The story behind Naples Concierge Group and SERHANT. Naples• Building a business through relationships instead of transactions• The role branding and marketing play in luxury real estate• Creating a true concierge experience for every client• What separates great businesses from the rest• Their outlook on the future of the Southwest Florida luxury marketWhether you're in real estate, construction, business, or simply enjoy hearing the stories behind successful entrepreneurs, I think you'll take away valuable insights from Matt and Megan's journey.If you enjoyed this episode, be sure to like, subscribe, and share it with someone who would enjoy the conversation.Connect with Matt & Megan:Naples Concierge Group: https://www.naplesconciergegroup.com/SERHANT. Naples: https://serhant.com/teams/naples-conc...Follow RK Reiman Construction:Website: https://www.rkreiman.comInstagram:   / rkreimanconstruction  LinkedIn:   / rk-reiman-construction  Thanks for watching, and I'll see you in the next episode.#TheRealBuildLive #BillReiman #MattChionis #MeganChionis #SERHANT #NaplesConciergeGroup #LuxuryRealEstate #NaplesFlorida #SouthwestFlorida #Entrepreneurship #LuxuryHomes #Construction #Podcast

From a summer job in high school to becoming majority owner of one of the nation's most respected pond companies, Andrew Lingan shares the journey behind building Premier Ponds into an award-winning business.In this episode of The Real Build Podcast, I sit down with Andrew to discuss entrepreneurship, leadership, customer relationships, recurring revenue, and the systems that have helped Premier Ponds build and maintain thousands of water features throughout Maryland.Andrew explains why creating outdoor environments reconnects families with nature, how trust and transparency shape the customer experience, and why maintenance, not just construction, has become one of the biggest drivers of long-term business success.Whether you're a builder, contractor, business owner, or simply passionate about creating exceptional customer experiences, this conversation is packed with practical insights you can apply to your own business.In this episode:Andrew's path from high school employee to business ownerBuilding award-winning ponds and outdoor living spacesWhy recurring maintenance transformed the businessLeadership and empowering employeesCreating unforgettable customer experiencesPricing premium services with confidenceThe future of the pond industryWhy reconnecting families with nature mattersLearn more about Premier Ponds:https://premierpond.com/

Design and marketing are often treated as separate disciplines, but after sitting down with Kimberly McNatt, it's clear they're deeply connected.In this episode of The Real Build Show, I had the opportunity to talk with Kimberly, Director of Business Development at Clive Daniel Home, about how thoughtful design, strategic marketing, and strong relationships all work together to shape exceptional projects and successful businesses. Drawing from her extensive background in branding, sales, and design, Kimberly shares insights on creating experiences that resonate long before a project is complete.We also discuss the value of collaboration, the psychology behind great design, and why the best brands are built with intention, not just through what they create, but how they communicate it.Whether you're in construction, design, real estate, or business, I think you'll walk away with a fresh perspective on the intersection of creativity, strategy, and growth.

Behind every great custom home is a team of trusted trade partners.In this episode of The Real Build, I sit down with Matt from Allied Pavers to discuss the long-standing relationship between R.K. Reiman Construction and Allied, Matt's journey in the industry, and what has helped Allied become one of Southwest Florida's most trusted paver companies.From craftsmanship and customer service to communication and reliability, we explore what truly separates exceptional trade partners from the rest, and why those relationships make all the difference in delivering a quality custom home.Whether you're building a luxury home, planning an outdoor living space, or simply curious about what goes on behind the scenes of construction, this conversation offers valuable insight into one of the most important finishing touches of a home.

What does it really take to build a better construction industry?

In this episode, I welcome back Matt Vetter, owner of Schaefer Construction and founder of the Build Better Foundation, to discuss leadership, company culture, workforce development, and the future of the skilled trades.

Together we explore why attracting the next generation of construction professionals requires more than recruiting, it requires investing in people, creating meaningful opportunities, and building organizations where employees can thrive.

This episode is a conversation about leadership, purpose, and leaving the construction industry stronger than you found it.

In this special Fourth of July episode of The Real Build Live, our team comes together to celebrate the values that shape both our company and our country. From discussing the core principles that guide the way we build homes and relationships to sharing our most American traits, this episode is packed with personality, laughter, and a little friendly competition.We also dive into a rapid-fire Q&A, hand out Fourth of July-themed superlatives, swap memorable stories, and reflect on what freedom, hard work, and community mean to us. Join us for a fun, lighthearted conversation as we celebrate Independence Day...the RK Reiman way.

What does it really take to build a reputation that lasts?In this episode of The Real Build Live, I sit down with Mark Easton, owner of Buccos Roofing, to discuss why trust is the foundation of every successful business. From transparency and honesty to serving the community and putting people before profits, Mark shares the principles that have helped Buccos Roofing earn a lasting reputation throughout Pittsburgh, PA.Together, we explore what it means to lead with integrity, why doing the right thing always pays off in the long run, and how investing in your community creates a legacy far greater than the work itself.Whether you're a contractor, business owner, or someone who values authentic leadership, this conversation is packed with practical wisdom on building relationships that stand the test of time.

In this episode of The Real Build, Bill sits down with Chris Law of Law Construction LLC to talk about what separates a good builder from a great one: ownership.

In construction, taking ownership goes far beyond managing a project. It means taking responsibility for the details, the decisions, the challenges, and ultimately the client experience. Chris shares his perspective on leadership in the field, building strong relationships, creating accountability within a team, and why the best builders treat every project as if it were their own.

Because at the end of the day, great homes are built by people who care.

Join us for a conversation about craftsmanship, leadership, accountability, and the mindset required to build at the highest level.

Guest Info: Chris LawWebsite: lawconstructionco.comInstagram:⁠ @chrislaw24Facebook: Law Construction LLCHost Info:CONNECT WITH ME ON SOCIAL MEDIA:▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAd...▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / imbillreiman▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com

In this episode of The Real Build Live, I sit down with Tatiana Gust, President of CBIA, to talk about the importance of having a voice in the construction industry.

From creating opportunities for the next generation to challenging the traditional idea that success only comes through one path, Tatiana shares why some of the most rewarding careers begin by recognizing where help is needed, and stepping up to make an impact.

This conversation is about leadership, community, and building a stronger future for the construction industry.

From building a brand identity to creating content that connects, Gonzalo shares his journey into the world of media and the strategy behind helping businesses tell their stories. They discuss what separates good marketing from great marketing, the importance of authenticity, and why understanding people is at the core of every successful brand.

Whether you’re an entrepreneur, business owner, creative, or someone looking to grow your personal brand, this conversation breaks down the mindset, creativity, and consistency it takes to stand out in today’s digital world.

Guest Info: Gonzalo Torres

Website: ⁠⁠⁠⁠⁠⁠https://www.serrotxmedia.com/

Instagram: https://www.instagram.com/gonzatorresgiusti/

Linkedin: https://www.linkedin.com/in/gonzalo-torres-giusti-a4102224a/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

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In this episode of The Real Build, I sit down with Stefanie Schied to discuss her journey, leadership philosophy, and the path that brought her to RK Reiman Construction.Starting her career in administration, Stefanie shares how those early experiences helped shape her understanding of business operations, team culture, and what it takes to support a growing company. From learning the fundamentals to taking on greater responsibilities, she reflects on the lessons, challenges, and opportunities that fueled her professional growth.Whether you're an aspiring leader, business professional, or simply interested in the people behind luxury homebuilding, this conversation offers valuable insights on growth, perseverance, and creating impact through your work.

In this episode of The Real Build, I sit down with Mason, one of our superintendents, who started with R.K. Reiman Construction with no prior industry experience. We discuss what it takes to become valuable to a team, earn trust, develop new skills, and commit to becoming a better version of yourself every day.

What really goes into the world of luxury kitchen design? In this episode of The Real Build Podcast, Kathy and Megan take us behind the scenes of their trip from Southwest Florida to Wisconsin for an exclusive luxury kitchen and design experience and a firsthand tour of the iconic Sub-Zero Appliance factory.From innovative appliance technology and emerging kitchen trends to craftsmanship, customization, and what truly defines a high-end luxury kitchen experience, this conversation gives an inside look at the details shaping today’s most elevated homes.

What really happens after the design selections are made... and long before the final warranty walkthrough?In this episode of The Real Build Podcast, guest host Jenna sits down with Kellie and Kathy from the R.K. Reiman team to talk about the client experience beyond the build. From design selections and decision-making to communication, expectations, punch-outs, and warranty support, this conversation gives an inside look at what it truly takes to deliver a high-end custom home experience.Building a luxury home is about far more than finishes and floor plans- it’s about the process, the people, and the details that happen behind the scenes.If you’ve ever wondered what goes into creating a seamless client experience from start to finish, this episode is for you.

In this episode of The Real Build, I sit down with Jorge Condomina of Fuse Appliances to break down everything homeowners need to know when it comes to selecting appliances for a custom home.

Appliances are one of the most important decisions in the building process, but they are often overlooked or rushed. Jorge shares his expertise on how to choose the right appliances based on lifestyle, performance, and long-term value, not just looks.

We talk about what separates high-end appliances from average ones, what trends are emerging in luxury homes, and how homeowners can avoid costly mistakes during the selection process.

We also get into:

• How to choose appliances that fit the way you actually live
• The biggest mistakes homeowners make when selecting appliances
• What brands and features are worth the investment
• How appliances impact design, function, and resale value
• Why working with the right supplier makes all the difference

If you are building a custom home, remodeling, or upgrading your kitchen, this episode will give you the insight you need to make smarter decisions.

Guest Info: Jorge Condomina

Website: ⁠⁠⁠⁠⁠https://www.fusespecialtyappliances.com/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

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In this episode of The Real Build, I sit down with Giselle Harthan, our new marketing coordinator at RK Reiman Construction, to introduce her to the team and give a behind-the-scenes look at how we’re building our brand.

We talk about Giselle’s background, what brought her into marketing, and what stood out about RK Reiman when she first connected with our company. We also get into what she’s learned so far stepping into the construction world and how she sees marketing playing a bigger role in the future of this industry.

We also cover:

• What builders are getting wrong when it comes to marketing
• Why showing behind-the-scenes content matters more than ever
• How strong branding builds trust with homeowners
• What we’re working on to grow RK Reiman moving forward

This is a real conversation about culture, growth, and what it takes to build a brand that people actually connect with.

In this episode of The Real Build, Liz and I talk about one of the most important core values we live by at RK Reiman Construction: Integrity.Integrity is not just about doing things right when people are watching. It is about doing the right thing all the time, especially when it is not easy. In construction, where trust is everything, integrity shows up in how you communicate, how you handle challenges, and how you stand behind your work.We talk about what integrity really looks like in our business, how it impacts our team and clients, and why it is a non-negotiable standard for everything we do.We also get into:What integrity means in real-world construction situationsHow transparency builds trust with clientsMaking tough decisions and standing by themOwning mistakes and learning from themWhy integrity is the foundation of long-term success

In this episode of The Real Build, I sit down with Mackenzie from our team to talk about one of the core values that drives everything we do at RK Reiman Construction: Continue to Improve.Growth isn’t optional in this business. Whether it’s systems, communication, craftsmanship, or leadership, we’re always looking for ways to get better.We talk about what this core value actually means in the day-to-day, how it shows up on our job sites and in the office, and why the companies that stop improving are the ones that fall behind.We also get into:What continuous improvement looks like in constructionHow small changes lead to big results over timeThe importance of feedback and accountabilityHow we challenge ourselves and our team to growWhy improvement directly impacts the client experienceIf you’re building a business or leading a team, this episode will give you a real look at what it takes to keep moving forward.

In this episode of The Real Build, Jenna and I break down one of the core values that drives everything we do at RK Reiman Construction: We are a team.This is not just something we say. It is how we operate every day. From our internal team to our subcontractors, vendors, and clients, everything works better when everyone is aligned and working toward the same goal.We talk about what this really looks like in construction, where teams tend to break down, and how communication, accountability, and leadership play a role in building a strong team culture.We also get into:What it means to truly operate as a teamCommon mistakes that cause misalignment on projectsHow we set expectations and hold people accountableWhy ego has no place in a high-performing teamHow a strong team directly impacts the client experienceIf you are building a business, leading a team, or want to improve how your projects run, this episode gives you a real look at what it takes to operate at a high level.

In this episode of The Real Build, I sit down with Megan Devane and Henry Jeannin from Ferguson Naples, one of the leading suppliers for plumbing fixtures, appliances, and lighting for luxury homes.Ferguson has been a trusted partner for us for years, helping guide homeowners through one of the most important parts of building a custom home, selecting the right fixtures, appliances, and lighting.We dive into what homeowners should know before making selections, how to avoid common mistakes, and how the right products can elevate the entire home.If you are building a custom home, remodeling, or just want to understand the details that make luxury homes stand out, this conversation will give you valuable insight.In this episode we discuss:• The role Ferguson plays in the custom home building process• How homeowners should approach selecting plumbing fixtures• What appliances are trending in luxury homes today• Lighting selections that elevate a home's design• Common mistakes people make when choosing fixtures• How builders and suppliers work together to create a better client experienceFerguson Naples has become a key resource for builders and homeowners throughout Southwest Florida, helping clients navigate the selection process with expertise and guidance.

Guest Info: Ferguson Naples

Website: ⁠⁠⁠⁠⁠⁠https://www.fergusonhome.com/showroom/branch/naples-fl-showroom-0234?utm_source=google&utm_medium=organic&utm_campaign=shw_lis_listingtraffic&utm_content=listing

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

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In this episode of The Real Build, I sat down with Ed Carbary and Austin Edwards of Elxai Intelligent Homes to talk about smart home technology and how it’s changing the way people live.

We discussed the latest technology being integrated into modern homes, what it looks like when a builder and automation partner work together the right way, and how important it is to properly educate clients on smart home systems.

A lot of people think more technology automatically means a better home, but that’s not always the case. Ed and Austin explain why the best smart homes are often built around simpler, well-designed systems that are reliable, easy to use, and actually improve everyday living.

If you’re building a home and want to understand what smart home technology truly adds value and what’s just unnecessary complexity, this is a conversation worth listening to!

Guest Info: Ed Carbary and Austin Edwards

Website: ⁠⁠⁠⁠⁠https://elxai.com/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Real Build, I sat down with Sam Forline, founder and CEO of Blue Collar Scholars, one of the most trusted renovation and outdoor living companies serving Maryland, D.C., and Northern Virginia.

Blue Collar Scholars was built on a simple but powerful promise: do it right or don’t do it at all.

What started with one truck and a few tools has grown into a full design-build company known for decks, screened-in porches, patios, drainage systems, retaining walls, and full interior renovations. But what really sets them apart isn’t just the projects. It’s the discipline, communication, and standards behind every build.

We talked about:

• Why craftsmanship still matters in a world chasing speed

• The importance of showing up, telling the truth, and standing behind your work

• Building systems that keep jobs on time and clients informed

• Leading a team that takes pride in every screw, joint, and finish

• Why integrity is the ultimate differentiator in home improvement

Sam breaks down what homeowners should look for in a renovation company, where most contractors fall short, and how strong leadership in the field translates into long-term trust.

If you care about quality, execution, and building something that lasts, this episode delivers.

Guest Info: Sam Forline

Website: ⁠⁠⁠⁠https://www.bluecollarscholars.net/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Real Build, my sister Jenna Popoff stepped in as host and sat down with two of our team members, Michael Belcher and Kathy Ward, to talk about their decision to leave large corporate construction companies and join R.K. Reiman Construction.

They shared what it was like working for major corporate builders, where they felt overlooked, and why they ultimately chose a company where they feel recognized, valued, and empowered to grow.

We talked about:

• The culture differences between corporate giants and a family-owned builder

• Why recognition and accountability matter

• The importance of stronger relationships with homeowners

• How their past experience at larger companies is helping us improve and scale

• What real leadership looks like in construction

  
  

This episode pulls back the curtain on what culture actually means inside a building company and why the right environment changes everything.

If you’re a builder, a leader, or someone thinking about making a career move, this conversation will resonate.

In this episode of The Real Build, I sat down with our superintendent Michael, to talk about one of our core values at R.K. Reiman Construction: meticulous details.

For us, it really is all in the details. We never cut corners. If something isn’t right, we fix it. Period. That mindset is what separates a good home from a great one.

We talked about why small details matter just as much as the big ones, how discipline on the jobsite protects our clients, and why striving for perfection is not optional in the luxury market. Our clients trust us with their dreams, and it’s our responsibility to bring those dreams to life the right way.

This core value isn’t just something we say. It’s something we live out on every project.

In this episode of The Real Build, I’m joined by Daniel McCaulley, owner of Ultimus Engineering.

Daniel is a licensed professional engineer who works closely with builders, architects, and homeowners on residential and commercial projects, especially in high-risk environments like coastal Florida. His firm is involved in everything from new construction to complex structural evaluations, and a big part of his work is fixing problems that could have been avoided with better planning and clearer communication upfront.

A lot of people think engineering is just drawings and calculations. In reality, it’s about managing risk, protecting major investments, and making sure a structure performs the way it’s supposed to for decades. When engineering is done right, nobody notices. When it’s done wrong, it can cost serious money.

We talk about what engineers really do behind the scenes, the most common mistakes Daniel sees on jobsites, how engineering decisions directly affect cost and construction timelines, and what builders and homeowners need to understand before the first shovel ever hits the ground.

This is a conversation every builder and homeowner should hear before starting a project.

Guest Info: Daniel McCaulley

Website: ⁠⁠⁠https://ultimus.engineering/

Linkedin: https://www.linkedin.com/in/danielmccaulley/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of The Real Build, I sat down with Tim Street, the owner of Foolproof FSBO, to talk about how he’s challenging and redefining the real estate industry.

Tim is on a mission to educate homeowners and give them the tools to protect themselves when buying or selling a home. We talked about why so many people lose money in real estate without realizing it, the misconceptions around selling without an agent, and what homeowners need to understand before they ever put a sign in the yard.

This conversation digs into transparency, education, and why questioning the status quo makes a lot of people uncomfortable. Whether you’re a homeowner, investor, or just someone who wants to better understand how real estate actually works, this is an episode that will make you think.

Guest Info: Tim Street

Website: ⁠⁠https://foolprooffsbo.com/

Linkedin: ⁠⁠https://www.linkedin.com/in/timothyjstreet/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Real Build, I sat down again with my superintendent Mason Blosser to talk about what actually makes or breaks a custom home jobsite and why so many projects go sideways.

We got into execution and the mindset of not letting the jobsite control you, but instead controlling the jobsite. We talked about the importance of strong interaction between the client and the field, holding the Reiman standard on every project, and why consistent meetings with contractors are critical to keeping everyone aligned.

A lot of builders fail at good management, not because they don’t care, but because they don’t have the proper systems in place. When there’s no structure, small issues turn into big problems fast.

This episode pulls back the curtain on what really happens in the field and why discipline, communication, and leadership matter more than excuses.

In this episode of The Real Build, I sat down with Bryan Clayton, co-founder of GreenPal, a platform often compared to the Uber for lawn care. But before GreenPal, Bryan spent years running a traditional landscaping business. He was in the field every day dealing with crews, customers, weather, margins, and all the chaos that comes with service work.

What really pushed Bryan to start GreenPal was being fed up with bad landscapers dragging the industry down. No-shows, poor communication, and unreliable service were hurting good operators and frustrating homeowners. Instead of walking away from the problem, he decided to solve it.

Today, GreenPal has helped generate hundreds of millions of dollars in revenue for lawn care professionals across the country. But the most interesting part of Bryan’s story isn’t just the company, it’s how he built it. Bootstrapped. No shortcuts. A lot of hard lessons learned along the way.

We talked about building from the ground up, mistakes that almost killed the business, and what service-based entrepreneurs can learn from solving real problems in their industry.

If you run a service business, hiring a lawn care company, or are thinking about building something that actually makes an industry better, this is an episode worth listening to.

Guest Info: Bryan Clayton

Website: ⁠https://www.yourgreenpal.com/

Linkedin: ⁠https://www.linkedin.com/in/bryan-clayton-a96b33214/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of The Real Build, my wife Liz and I sit down for a personal conversation about how my upbringing shaped who I am today.

We talk about growing up with my dad, always trying to earn his approval and make him proud, and how that drive followed me into adulthood. A lot of who I am today, both the good and the hard lessons, came from that season of my life.

What once felt like pressure has become fuel. I’ve learned how to channel it into leadership, discipline, and building something meaningful. That drive is a big part of why I continue to push forward and why we’re committed to growing R.K. Reiman Construction into the premier luxury home builder in the state of Florida.

This episode is about understanding where your drive comes from, learning how to use it the right way, and turning your past into purpose.

In this episode of The Real Build, I sat down with Scott and Stan Whitcomb of The Whitcomb Group to talk about real estate, leadership, and building a company the right way.

We got into how they’ve grown a successful real estate business by focusing on relationships, trust, and consistency, not just transactions. Scott and Stan shared what it’s like working together, how they stay aligned as leaders, and what it takes to build a strong team and culture that lasts.

This wasn’t about hype or shortcuts. It was a real conversation about doing good work, serving people well, and building something you’re proud of.

If you’re in real estate, running a business, or trying to grow without losing your values, this episode is worth a listen.

Full episode available now on YouTube and all podcast platforms.

Guest Info: Stan and Scott Whitcomb

Website: ⁠https://thewhitcombgroup.com/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Real Build, I sat down with Jackson Lahmeyer to talk about faith, leadership, and what it looks like to build a business without letting fear drive your decisions.

Jackson is a pastor, the founder of Pastors for Trump, and someone who has been willing to stand firm in his beliefs even when it brings opposition. He’s also been involved at the national level through the White House Faith Council, but this conversation wasn’t about titles. It was about conviction and how faith shows up in the way you lead.

We talked about how when you run a business with faith, people know it. Not because you talk about it, but because of how you operate. We discussed leading from faith instead of fear, trusting the sound mind God gave you, and remembering that what we manage does not ultimately belong to us.

We also talked about the importance of being intentional, because without intention you end up drifting. We touched on opposition, criticism, and pressure, and why staying grounded matters when those moments come. The righteous may fall seven times, but they get back up, and that mindset applies just as much to business and leadership as it does to faith.

If you’re a business owner or leader trying to build something with purpose and conviction, this conversation is about staying rooted, leading well, and not losing yourself along the way.

Guest Info: Jackson Lahmeyer

Website: https://www.jacksonlahmeyer.com/

Book: https://books.jacksonlahmeyer.com/products/divided-breaking-free-from-the-double-life

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

“We work for the agent.”

That line stood out most from Josh Marzucco, Owner and Broker of Marzucco Real Estate, because it says everything about how he leads.

This is not about padding pockets or chasing volume. It’s about building a brokerage where agents are supported, challenged, and truly set up to succeed. From culture to leadership, Josh is intentional about putting his people first and creating an environment where they can win long term.

Go check out the full episode of The Real Build with Josh Marzucco, available now on all podcast platforms.

Guest Info: Josh Marzucco

Website: ⁠https://www.marzuccorealestate.com/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of The Real Build, I sit down with our superintendents, Mason and Michael, to talk about the words and goals we are setting for the new year.

We dive into what we want to improve, what we want to build on, and how setting clear intentions helps drive focus, accountability, and growth both on the jobsite and in life. This is a real conversation about leadership, direction, and pushing ourselves to get better year after year.

If you are in construction, leading a team, or setting goals for the year ahead, this episode offers insight into how we approach growth and alignment as a team.

In this episode of The Real Build, our team sits down for an honest conversation about mistakes we’ve made along the way and the lessons we learned the hard way. There is no highlight reel here, just real stories from the field, the office, and the jobsite about decisions that didn’t go as planned and how they shaped who we are today.

We talk about accountability, growth, and why owning mistakes is a critical part of building better people, stronger teams, and better projects.

If you’re in construction, business, or just trying to improve at what you do, this episode is a reminder that mistakes aren’t failures unless you refuse to learn from them.

In this episode of The Real Build, I sit down with financial planner Keith Embree of Raymond James to break down what business owners and everyday individuals need to know about money, planning, and long-term financial stability.

We talk about the biggest financial mistakes people make, how to build a strong foundation, and why the right habits matter more than the right investments.

Whether you run a business or just want to get better with money, this episode is full of practical advice you can use right away.

Guest Info: Keith Embree

Website:https://www.raymondjames.com/

Linkedin: https://www.linkedin.com/in/k-embree/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠⁠

In this episode of The Real Build, the girls of R.K. Reiman Construction Jenna, Liz, and Kathy, took over the studio for a fun and unfiltered conversation. They ranked our subcontractors and team in categories like who talks the most, who talks the least, who’s the cleanest, who’s the dirtiest, their favorite subcontractors, and even the weirdest things they’ve seen in our houses. This one had plenty of laughs and behind-the-scenes moments from the jobsite you won’t want to miss.

In this episode of The Real Build, we brought most of our team into the studio for a fun Thanksgiving conversation. We asked some fun holiday questions like what our favorite Thanksgiving dish is, what our least favorite is, what we are thankful for, and more.It turned into a great mix of laughs, stories, and real moments from the people who make R.K. Reiman Construction what it is.If you want to get to know the team behind the builds and enjoy a lighthearted Thanksgiving episode, this one is a good watch.

In this episode of The Real Build, I sit down with the newest member of the R.K. Reiman Construction team, Michael Belcher. Michael is our new superintendent and we are excited to have him on board.

We talk about his background, what led him to join our team, and the why behind his decision. Michael shares his vision for the future, his passion for growth, and what it means to get uncomfortable in order to level up.

We also dive into what it takes to push yourself to be the best you can be, both personally and professionally, and how mindset and discipline shape success in the construction industry.

If you want to hear a real conversation about growth, leadership, and stepping into new challenges, this episode is a great one.

Watch the full episode now on YouTube or listen on all podcast platforms.

In this episode of The Real Build, I sat down with our team videographer Jay Jean Paul to talk about the future vision of Reiman Media and our new studio in downtown Naples.

Jay and I discussed the purpose behind the studio and how we plan to bring local businesses in to help tell their story. For years, The Real Build has been a platform to highlight incredible people and companies in the construction and real estate industry, and now we get to do it right here in Naples, Florida.

This new space marks the next chapter for Reiman Media and The Real Build, giving us the opportunity to showcase the best local businesses, builders, and creators while continuing our mission to educate, inspire, and connect.

In this episode of The Real Build, I sat down with Mark Canfield, owner of Greenpro Landscape. Mark has been doing our landscape installs for several years and has become a great addition to the R.K. Reiman Construction team.

We talked about the importance of hiring a good landscape company and what homeowners and builders should look for when it comes to plant quality, proper installation, and ongoing maintenance. Mark also shared valuable insights on choosing the right plant and grass types for Florida’s climate and how to keep them healthy long-term.

We covered:

• What makes a great landscape company and how to find one

• What to look for in plants during installation

• Choosing the right maintenance company for long-term care

• The best plant and grass types for Southwest Florida

• How to properly maintain your landscape after installation

If you are building, remodeling, or maintaining a home, this episode will help you understand how the right landscaping partner can elevate the look, longevity, and value of your property.

Watch the full episode now on YouTube or listen on all podcast platforms.

Guest Info: Mark Canfield

Website: https://greenprofl.com/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of The Real Build, I sat down once again with our Warranty Administrator, Kathy Ward, to talk about the importance of choosing the right vendor.We discussed why we work with the subcontractors we do, how they understand our standards, and why it’s never just about hiring the cheapest sub. We also shared real experiences working with new subcontractors, the challenges that come with that, and how those lessons have shaped how we choose who we work with today.Kathy has been a key part of our team for years, helping make sure every client continues to get the quality and service they expect long after the build is complete.If you are a builder, tradesman, or homeowner trying to understand what goes into building a great team of subs, this episode breaks down what really matters when it comes to quality, reliability, and trust on a jobsite.Watch the full episode now on YouTube or listen on all podcast platforms.

In this episode of The Real Build, I sit down with Mark Murphy, founder of Leadership IQ, to talk about what real leadership actually requires and why so many leaders struggle to get it right.Mark shares hard truths about accountability, culture, and performance, especially when it comes to avoiding difficult conversations. We break down why leaders often confuse being nice with being effective, how that mindset quietly damages teams, and what strong leaders do differently when standards start slipping.We talk about why accountability does not destroy culture, why avoiding conflict does, and how leaders can build trust by addressing issues head on instead of letting them linger. This is a real conversation about leadership, responsibility, and doing the uncomfortable work that actually moves teams forward.If you lead people, manage a business, or want to build a strong culture without sacrificing performance, this episode will challenge how you think about leadership.

Guest Info: Mark Murphy

Website: ⁠⁠⁠⁠https://www.leadershipiq.com/

Host Info:

Email: Bill@rkreiman.com

CONNECT WITH ME ON SOCIAL MEDIA:

▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

In this episode of The Real Build, I sit down with our selections coordinator, Mackenzie Cox, to talk about one of the most important parts of building a home: communication.We break down how consistent follow-up, empathy, and adapting to different client personalities can make the difference between a stressful build and a smooth experience. Mackenzie shares her real-world insights on keeping clients informed, managing expectations, and creating trust from start to finish.If you are a builder, designer, or anyone who works directly with clients, this episode is full of takeaways you can use to strengthen relationships, improve communication, and deliver an unforgettable client experience.Watch the full episode now on YouTube or listen on all podcast platforms.