Have you wondered how a simple idea can grow into a community-driven business? In this week's episode, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields.

She shares the story behind the company’s unique name and the "Red Ant Challenge," which fosters a strong connection among her customers. The discussion emphasizes how storytelling and community-building are essential for business growth and personal connections.

Learn more about Sarah:
Sarah Calhoun is a businesswoman and social entrepreneur living in White Sulphur Springs, Montana, United States. She is the founder of the Red Ants Pants clothing brand, which creates rugged clothing designed for women who perform blue-collar and outdoor work. From her business proceeds, she has also created a charitable foundation, and founded an annual outdoor music festival, both of which use the Red Ants Pants trademark.

Sarah's Links:

Red Ants Pants: 

https://www.facebook.com/redantspants/

https://www.instagram.com/redantspants/

Foundation: 

https://www.facebook.com/redantspantsfoundation/

https://www.instagram.com/redantspantsfoundation

Red Ants Pants Music Festival: 

https://www.facebook.com/redantspantsmusicfestival/

https://www.instagram.com/redantspantsmusicfestival/

YouTube: https://www.youtube.com/user/RedAntsPantsMusicFes/videos

Spotify playlists https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khd

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In this episode, I chat with Olivia Levin, the brains behind the popular Instagram account @Swiftiesforeternity, to unpack what it truly means to be a Swiftie. We dive into the rise of Swiftie influencers, including Olivia’s journey as a content creator, and how this fandom has evolved into a powerful community that shapes personal identities and connections.

We also explore the evolution of the fandom and how Swifties have transformed from casual fans into a movement with its own values and social influence. Olivia talks about the unique dynamics of the Swiftie community, where fandom goes beyond the music to embrace mutual support and advocacy. Together, we unpack the powerful impact that Taylor Swift’s artistry has on shaping cultural conversations, and how Olivia’s own journey reflects the deeper values of this vibrant community. Whether you're a die-hard Swiftie or just watching from the sidelines, this conversation is an insightful look into what it means to be part of Taylor’s world.

Learn more about Olivia:

Olivia Levin, also known online as Swiftiesforeternity, is a social media influencer. She started her account in 2014, and in just the last year, amassed over half a million followers. The marketing and communication major from Fairfield University is a Connecticut native but now resides in Nashville, Tennessee. She is the youngest of three. Her proudest moment is when Taylor Swift found her fan account in 2017 and invited her to her home to preview the reputation album.

Olivia's Links:

Instagram: https://www.instagram.com/swiftiesforeternity/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.

Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.

Sachin highlights the importance of authenticity and relentless effort while I share pivotal moments from my own career. This episode provides inspiring insights into the trials and triumphs of entrepreneurship and innovative marketing strategies.

Learn more about Sachin:
Founder of ROCKJAW®️, and head of marketing

Sachin's Links:

Instagram: https://www.instagram.com/rockjawgum/

Website: www.rockjaw.co.uk

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's episode, Dan Davis, founder of Stiry, shares that over the past 25 years, he has dealt with these mysterious symptoms. Around 4 years ago, things worsened when he couldn't work for periods but remained undiagnosed. Then, while working on one of his first projects through his business, divine intervention happened, and a Doctor was able to diagnose Dan finally.

 
For years Dan felt like he wasn't in alignment with himself and was hiding his health issues from his family, team, and community. But since Dan's diagnosis, he has found it easier to open up, be free and share his own story with the people around him. As a result, he has been able to delegate not just in his business but also in his life which has given him time to focus on his health journey and allowed his team to step up and take leadership within his company.

 
Resources Mentioned:

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin

The Go-Giver by Bob Burg and John David Mann

 
Learn more about my guest:

Dan Davis has a variety of experiences and backgrounds that have led him to speaking to us today. He started his first company Sports Mechanix, as a senior in college. After seeking a new challenge after his first business failed, he was hired by a Film Director to run a multi-million dollar film production company doing commercial projects all around the world. When feeling unfulfilled in the commercial agency world, he decided to make a drastic jump into becoming the CEO of a healthcare company in Arizona. Once again finding himself unfulfilled, with no money and no job and two little kids at home, he went back to film and took a leap of faith and started what is now called Stiry. Stiry is a video storytelling platform whose sole purpose is to help you discover your divine potential through emotionally connecting video stories that move you to do something great with your life. He has Directed over 250 stories around the world from billion dollar CEO’s, the number one rock band in the world, and your everyday person. His philosophy is that when you take the time to discover your own story you can discover your potential, live your purpose and calling in life, and wake up every day knowing you’re exactly where you’re supposed to be!

 
Dan's Links:

Website: https://www.stiry.com/

Instagram: https://www.instagram.com/stirydan/?hl=en

Stiry's Instagram: https://www.instagram.com/stiry/?hl=en

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Wondering why turnover is still really high with new hires even when you're being smart about it? Listen to this week's episode with Natalie who shares how you're setting your new hires up for failure without realizing it and how you can make the shift to hire effectively.

Natalie and I discuss how we all would love to have another version of ourselves inside of our business, but she shares that as a solopreneur you are wearing 7 different hats whilst also being extremely overworked, so you can't expect to find a hire that can fulfill all of that. And even worse planning to hire someone to work a Frankenstein role will only end up with them being torn apart as your business grows. So Natalie explains how to find that perfect new hire and what that role might consist of.

Plus don't miss out on Natalie sharing how to find your dream job title, match it with your skill set, and secure the job by being prepared in the interview in this week's episode.

Learn more about my guest:

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.

She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business.

In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.

She continuously pours into operations experts on her weekly podcast, The Ops Authority.

Natalie's Links:

Website: https://theopsauthority.com/

Certification Program: https://directorofops.com/

Looking for an operator? Find more information at http://thehiringauthority.com/

Instagram: https://www.instagram.com/theopsauthority/

The Ops Insiders Facebook Group: https://www.facebook.com/groups/opsinsiders

 
Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Donald Kelly shares how he went from selling mangoes as a child on the streets of Jamaica to scaling his sales training organization today. Throughout his entrepreneurial journey, he realized that he was exchanging time for dollars and needed to figure out what the next step was for his business.

In this episode, Donald shares with us what steps he took that allowed him to grow his business beyond the limits of himself and hire a total of 8 team members plus additional contractors to help his business scale without relying solely on him. We discuss the idea that by removing yourself from all areas of the business will lead to your clients not being happy and what really happens when you make that transition.

Quotes and Resources Mentioned:

• High Performance Habits by Brendon Burchard
• "Lead with compassionate curiosity"
• "Focus on feelings, not behaviors" 

Learn more about my guest:

Donald’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in b2b sales. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result.

Donald's Links:

Website: https://thesalesevangelist.com/

Instagram: https://www.instagram.com/donaldckelly/

Podcast - The Sales Evangelist : https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885

Book - Sell It Like a Mango: A New Seller's Guide to Closing More Deals: https://thesalesevangelist.com/mango

Free course: https://thesalesevangelist.com/rainmaker

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you ever wanted to get out of the weeds of one business and start a new one? In the first episode of The Rainmaker Podcast, Jill shares with us about the different successful businesses she has run over the past ten years, what it was like working alongside her husband and how Millionaire Girls Club went from an idea on the back of a moped in Bali to the successful relationship focused business it is today.

We discuss when Jill truly felt like this idea was in alignment and how she knew that Millionaire Girls Club was the next step for her by listening to her human design. She opens up to discuss about her past trauma surrounding female relationships and how her new business has allowed her to heal through this emotional experience.

Whether you're wanting to scratch the itch of a new business idea or are desiring to realign with your values you'll hear how Jill has crafted Millionaire Girls Club to be her dream business. From how the idea came to life, to the importance of having an intimate team of A-players, Jill shares how being intentional about how to scale and lead her new business compared to her previous ones has helped her success.

Resources Mentioned:

A Happy Pocket Full of Money by David Cameron Gikandi

The Big Leap by Gay Hendricks

Learn more about my guest:

Jill Stanton is the Creator of Millionaire Girls Club where she hosts ultra luxe retreats for women entrepreneurs who are making $1M+ and are craving wild expansion and deep connection with other powerful women. When she’s not CEO’ing she can be found hangin’ with her husband Josh and their little guy, Kai at their home in the Cayman Islands.

Jill's Links:

Website: https://www.millionairegirlsclub.com/

Instagram: https://www.instagram.com/themillionairegirlsclub/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

The Rainmaker Podcast is a weekly show for Visionary founders and rockstar team members to come together and talk about what it's really like to build and work for brands with the highest levels of visibility on the biggest internet stages. Join experts, founders, and team members each week for radically honest conversations about things like team turnover, launch PTSD, wanting to quit or burning it all to the ground, and everything in between. 
 
Host Veronica Romney brings the truth and transparency we all need when it comes to leadership, team management, burnout recovery, employee conversations, exit interviews, navigating pivots, company culture, and marketing strategy for one purpose only: to empower leaders, teams, and dreams.
 
After personally working with some of the biggest online personalities like Tony Robbins, Dean Graziosi, BossBabe, Pete Vargas, Jordan Page, and more, Veronica is vulnerably sharing her most hard earned lessons, insider tips, and top strategies attained throughout 15+ years in this wild online marketing world. 
 
Throughout the show, she's joined by your soon-to-be favorite guests as they share the heartfelt, the cringe, and the most profound shifts that have helped companies transform from trying to stay afloat to stepping into their fullest potential with a team to celebrate with.

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today's episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.

Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how to develop the leadership skills employers seek.

Don't miss this episode, whether you're a seasoned content creator or just starting out! This conversation equips you with the knowledge and tools to climb the content marketing career ladder.

Learn more about Megan:

Former Head of Content Marketing @ Reddit.

Megan's Links:

LinkedIn: https://www.linkedin.com/in/meganmorreale/

Website: https://www.meganmorreale.com/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it's a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction.

We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a customer-centric approach and the dedication required to excel in both social media marketing and public speaking.

Learn more about Brooke:

Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, "Conversations That Connect," she's charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast or from one of two courses she teaches at the University of California, Irvine.

Brooke's Links:

LinkedIn: https://www.linkedin.com/in/brookebsellas/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing.

We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-mastery and setting boundaries with clients.

Join us for an insightful conversation that will equip you with the tools and strategies to carve out your unique path in the competitive job landscape. Tune in and discover how you can elevate your career to new heights!

Learn more about Evan:

Evan brings 14 years of passion and dedication to the marketing practice, with experience architecting and leading marketing functions across agency, consulting, and in-house formats. Evan has enjoyed supporting a variety of industries, including technology and ecommerce, where he has held global marketing leadership roles with category leaders such as TrueCar and GoDaddy. In his global role at GoDaddy he contributed to a 150% increase in market capitalization through a full brand identity and architecture refresh, the launch of the GoDaddy Pro sub-brand, the launch of the GoDaddy Payments product, and a new social marketing center of excellence model.

Evan is also a passionate voice within the broader marketing ecosystem, namely through his status as an awards judge and editorial contributor with Adweek, as a lecturer at the University of Southern California and in the California State University system, and as an Advisor to Reaching Out MBA (501c3), the nation’s largest community of LGBTQ+ graduate students.

In addition, his many years of leadership experience has also enabled him to support marketing executives in developing themselves and their marketing programs through his speaking, workshop, and consulting programs.

Evan is a Los Angeles native (he used to surf competitively!), which has influenced the unique creative and cultural perspective he brings to his strategies. Evan holds an MBA from the Marshall School of Business at USC.

Evan's Links:
LinkedIn: https://www.linkedin.com/in/evangweiner/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms.

We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. John shares his journey of finding a brand voice and reveals intentional strategies and mentorship moments that helped him break free from conformity and authentically amplify his brand's message.

This discussion not only highlights the importance of authenticity in marketing but also provides actionable advice for marketers aiming to navigate similar regulatory landscapes. Tune in to discover firsthand experiences, valuable lessons, and actionable strategies that promise to inspire and empower your marketing efforts.

Learn more about John:
John Huntinghouse is an award winning, VP of Marketing for TAB Bank. John has over 16 years of executive marketing experience, an M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities and currently teaches at Weber State University. He loves spending time with his wife Kara, and his three kids Maya, Mason & Aubrey. He is a lover of all things pasta, the 49ers & anything that Ed Catmull writes.

John's Links:

LinkedIn: https://www.linkedin.com/in/johnhuntinghouse/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames!

Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle's candid approach leads to a truly transformative dialogue.

Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying authentic. Don’t miss this must-listen episode!

Learn more about Michelle:
Michelle Thames is a marketing trailblazer, an acclaimed podcaster, and a trusted monetization strategist. With a passion for empowering women entrepreneurs, she has established herself as a dominant voice in digital marketing. 

Known for her innovative and effective marketing strategies, Michelle has been instrumental in driving the growth of startups into household names. She can transform businesses from obscurity to mainstream prominence by leveraging organic digital marketing strategies.

Besides her marketing work, Michelle is the creator and host of the highly-rated global podcast Social Media Decoded. Here, she breaks down complex social media strategies into comprehensible narratives, equipping businesses with the tools to thrive in the digital world.

Michelle is also the founder of the Elevate & Empower coaching group. This program equips ambitious women entrepreneurs with the know-how to increase their visibility, attract the right clientele, and monetize their skills using organic marketing.

Michelle brings a powerful blend of knowledge, strategy, and supportive mentorship to her work. Her mission is to guide you past roadblocks and help gain clarity on your journey to business success.

Michelle's Links:
Instagram: Www.instagram.com/michellelthames

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.

Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You'll also learn how to build a strong personal brand and avoid burnout in this ever-changing landscape. Ditch the guesswork and unlock your marketing potential – tune in today!

Learn more about Andy:
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.

Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.

Andy's Links:
LinkedIn: https://www.linkedin.com/in/andycrestodina/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you elevate your professional visibility and credibility in today’s online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile.

Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought leadership.

Learn more about Purna:
Purna Virji is a globally recognized content strategist and author of the Goody Award winning book, High-Impact Content Marketing. She is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, Virji has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.

Purna's Links:
LinkedIn: https://www.linkedin.com/in/purnavirji/
Twitter: https://twitter.com/purnavirji

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.

Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team.

Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating a competitive market, such as embracing flexible positions and creative compensation.

Tune in to gain valuable insights and tips that can help you shine in your job search and career development!

Learn more about Laura:
Laura has led a multifaceted career across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, she discovered her passion for marketing and dedicated herself to learning more by networking, listening, pitching herself, and considering an MBA.

Despite facing numerous rejections, Laura persevered. Her transformative experience at the University of Michigan - Ross School of Business’s full-time MBA program built her business acumen, practical skills, network, and confidence. Concurrently, she began mentoring future MBA candidates.

Laura’s professional background and MBA admissions consulting experience uniquely qualify her to support both underrepresented and traditional candidates in their pursuit of admission to top programs.

Laura's Links:
LinkedIn:https://www.linkedin.com/in/lauraliznelson/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition.

John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.

Learn more about John Jantsch:

John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.

John's Links:
LinkedIn: https://www.linkedin.com/in/ducttapemarketing/
Facebook: http://www.facebook.com/ducttapemarketing
Instagram: https://www.instagram.com/ducttapemarketing/
Twitter: https://twitter.com/ducttape
YouTube: https://www.youtube.com/user/ducttapemarketing

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can entrepreneurs create a powerful marketing strategy? To discuss this hot topic, I am joined by PR expert Genieva. We discuss fresh approaches to promoting yourself, starting with Genieva's journey at 12 when she wanted to set up a dog-walking business.

In this episode, Genieva highlights the value of personalizing pitches, focusing on serving your audience, and gracefully managing rejection. She also shares her resilience journey, sharing how refining her approach over time led to success. 

We also touch on personal branding, the importance of service in marketing, and the ongoing process of self-discovery. This episode has actionable insights for anyone looking to enhance their marketing efforts.

Learn more about Genieva:
Genieva Davidson is owner of Genieva Bliss Media that specializes in PR through press and podcast interviews as well as speaking, grants, awards and in general pitching the business and brand. Genieva became an expert pitcher from back in high school when she pitched herself to hundreds of scholarships to go to college for almost free. From there, she pitched for jobs in her 9-5 and never became afraid to ask. After being a PR assistant for a few years, she learned the industry and saw what was needed to stand out among pitches. Through relationship building and efficient systems, Genieva has landed her clients features in BBC, Forbes, Entrepreneur, New York Post, New York Times, Mind Body Green, Women’s Health, podcasts with over 23 million downloads, and more. 

Genieva's Links:
Instagram: http://www.instagram.com/genievablissmedia

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever found yourself frustrated with the maze of marketing tactics? Today I'm joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.

Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I say, this isn't your average leadership advice. Michael's list is a game-changer, and you won't want to miss a single word.

So be sure to tune in and grab your notepad because this episode is packed with wisdom that will leave a lasting impact on how you navigate the worlds of marketing, leadership, and humanity. Get ready to build not just any legacy, but a meaningful and enduring one. Tune in now and let's explore together with Michael Barber.

Learn more about Michael:
Michael Barber is the Head of Global Marketing at Grow Schools. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson & Johnson, Church & Dwight, Hass Avocado Board, and Ithaca College. His career began at Mighty Interactive, the agency founded by Jay Baer, and then he led teams at agencies like Sitewire, Nomadic Agency, and COHN before establishing his own consultancy, Barber & Hewitt. In late 2017, barber&hewitt joined Godfrey, one of the largest B2B agencies. Michael was named one of Marketo’s Fearless 50, an award recognizing the world's top marketers driving fearless marketing and digital transformation.

Michael's Links:
LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema.

In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience.

Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical advice and thought-provoking perspectives for both seasoned professionals and aspiring marketers alike.

Learn more about Louis:
Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT’s Venture Mentoring Service. Louis founded Magic Hour Communications, which provided marketing communications for major companies such as IBM and The Boston Globe. Then he led its pivot into a SaaS firm, growing it to one of the top firms in its national market before a successful exit. In his career, Louis has helped over two hundred B2B companies – from startups to the Fortune 5 — improve their business results. His "Bullseye Marketing," now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, the 2023 Marketing/Branding Book of the Year by Goody Business Book Awards, and Finalist for Best 2023 Marketing Book from Book Excellence Awards. Louis speaks frequently on B2B marketing.

Louis' Links:
LinkedIn: https://www.linkedin.com/in/louisgudema/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024.

In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes? Prepare for a transformative conversation filled with captivating examples and insights that promise to reshape the digital landscape.

Don't miss out on this urgent exploration into rebuilding trust in an era plagued by skepticism.

Learn more about Ron:

An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, DoorDash, Google, Intel, Microsoft, Volvo, Walmart, and many others. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was executive producer and host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about purpose, creativity, disruption, and leadership.

Ron's Links:

LinkedIn: https://www.linkedin.com/in/rontite/

Threads: https://www.threads.net/@rontite

Facebook: https://www.facebook.com/rontite/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success.

Andrew's expertise isn't just about marketing; it's about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himself not just as a marketing expert, but as a marketing journalist and scientist.

You'll hear his pivotal lessons, like the idea that 'ideas are never fully baked,' and the importance of shedding the 'ignorance tax' to accelerate your growth. Whether you're a seasoned keynote speaker or a marketing professional looking to elevate your presentations, this episode is your roadmap to becoming unforgettable on stage.

Ready to amplify your impact as a keynote speaker? Tune in now and start crafting your own narrative that leaves a lasting impression!

Learn more about Andrew:
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew's Links:
Website: https://www.akadrewdavis.com/landing/loyalty-loopers

YouTube: https://www.youtube.com/c/AndrewDavisSpeaker

LinkedIn: https://www.linkedin.com/in/drewdavishere/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today's episode. 

So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate.

But in this episode? It’s the best half-hour you’ll spend this year! Because I know the shifts and changes that will happen when you… 

1. Master your role
2. Prioritize your well-being
3. Elevate your leadership
4. FINALLY stand out with authority

Are you ready for more confidence, more money, and more promotions? Then tune in to this episode!

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Why is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves.

From navigating the discomfort of the 'digital street corner' to mastering the art of authenticity and persuasion, I explore the challenges and opportunities inherent in promoting yourself online. With my insights and practical strategies, this episode equips you with the tools to overcome self-doubt, break through barriers, and thrive in today's competitive marketplace.

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's crowded marketing arena, it's all about making your mark. As someone who's been around the block a few times in the marketing game, I'm here to dive deep into the art of personal branding.

In today's episode, I'm reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths and experiences across all your professional platforms. Because let's face it, cookie-cutter just won't cut it anymore. I'm all about helping you find those clients who truly appreciate what makes you, well, you. So, if you're ready to tune in and hear my thoughts on how to make your personal brand shine, hit play and let's get started.

Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class happening on 03/28: https://bit.ly/43e9QU2

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 brands worldwide.

In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay's wisdom is a beacon for marketers striving to make an impact. Through his generous sharing of expertise, you'll gain invaluable insights into the key requirements for standing out and distinguishing yourself in today's competitive landscape.

Whether you're a seasoned marketer or just starting out, this episode promises to revolutionize your approach to marketing. Join us as we embark on a journey through the mind of one of the industry's most influential figures. Get ready to elevate your marketing game and unleash your full potential!

Learn more about Jay:
Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, this year Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.


Jay's Links:
LinkedIn: https://www.linkedin.com/in/jaybaer/
Instagram: https://www.instagram.com/jaybaer/
Tequila teacher Instagram: https://www.instagram.com/tequilajaybaer/
Tequila teacher LinkedIn: https://www.linkedin.com/company/tequila-jay-baer/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I'm joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.

Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved in stepping up to a VP role—mentorship and peer support being key ingredients.

We also dissect the intricate relationship between sales and marketing, and how our marriage thrives amidst the bustling industry currents. Join us as we offer a candid look into the realities of career progression and the art of leading with impact.

Learn more about Scott:

I help digital marketing leaders manage 100's or 1000's of locations without having to pull their hair out. Allowing national brands to be as agile as their local counterpart. Being exposed to local SEO and digital marketing for the last 15+ years, from bootstrapping my own agency and investing in my own tech stack that costs ~$200k a year to ultimately executing those strategies at scale... I'm happy to connect and share “why” I decided to partner with SOCi. After all, my experience implementing and using common tools like yext, hootsuite, listen360 and various reporting solutions…. I ‘get’ what you need to be successful and plan to solve how to get you there while also avoiding common pitfalls of many marketers.

Scott's Links:
LinkedIn: https://www.linkedin.com/in/scott-romney/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class: https://bit.ly/3wWffmY

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Prepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe.

I recount navigating corporate environments, the challenges I faced as a young boss (in my 20s), and bouncing between being a Rainmaker to a Visionary for a few years. I share how I still align with being a Rainmaker (marketing leader) alongside being a CEO as I find joy in managing people and nurturing talent, finding fulfilment in influencing and empowering others.

Don't miss out on this unique opportunity to gain valuable insights and inspiration from my journey—click play now and embark on a transformative exploration of leadership and resilience.

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wonder what it’s really like to go viral overnight? In this episode we get the inside scoop from Nicole the Intern, the mastermind behind the social media account that exploded to hundreds of thousands of followers in just six months—and even grabbed the attention of Gary V.

Nicole shares her journey from intern to internet sensation, revealing the hidden struggles behind her viral success. We dive into the pressures of being known as "Nicole the Intern," the weight of representing the Smash Army, and how her identity evolved behind the scenes. From mental health challenges to breaking through stigmas in the professional world, this conversation is raw, real, and eye-opening.

Tune in for an honest dialogue about navigating viral fame, personal growth, and the reality of success in the digital age.

Learn more about Nicole:

Nicole Wingard is a young professional from Dallas, Texas working for the fastest growing beverage company in the world, SMASHD! A new face to the marketing world, Nicole helped lead an explosive social media campaign with her boss Mike and the whole team at SMASHD that accrued over 500,000 followers in a span of 60 days. In her free time Nicole competed in the Miss Texas Organization for the last four years where she placed in the top five twice and completed over 300 hours of community service. When she is not working, Nicole enjoys trying new coffee, anything outside, spending time with family and friends, dogs, and good food.

Nicole's Links:
Instagram: https://www.instagram.com/thebestmarketingstrategyever

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert's journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker.

From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversation filled with wisdom, resilience, and the untold secrets behind achieving unparalleled success in the corporate arena.

Learn more about Jeremy:

Jeremy Gabbert currently serves as the Chief Revenue Officer at Cardone ventures with a 15 year career collaborating and helping build some of the biggest brands in the world today. His comprehensive expertise spans in a diverse range of areas including digital and traditional marketing, the development of large-scale sales teams, and the enhancement of client engagement experiences.
Jeremy has spent his life's work focusing on the instrumental elements in driving companies towards groundbreaking product launches and consistent long-term growth. His innovative strategies in digital marketing have been key in generating over $450 million in revenue. His contributions have significantly influenced the direct response marketing and live event industry, annually affecting millions of people globally.

Jeremy's Links:

Instagram: https://www.instagram.com/jeremy.gabbert/

LinkedIn: https://www.linkedin.com/in/jeremy-gabbert-55b24135/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory.

But this conversation isn't just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and leadership roles.

Get ready for an honest and unexpected discussion that will leave you inspired and reflective.

Learn more about Paxton:

Paxton Gray is the CEO of 97th Floor. He’s responsible for helping the agency carry out their mission to elevate people and brands they believe in.

Paxton's Links:

Twitter: https://twitter.com/97pax

LinkedIn: https://www.linkedin.com/in/paxtongray/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant.

Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her status as an industry thought leader, and learn how you too can leverage podcasting to propel your business and personal brand to new heights. Join us for this insightful conversation that's all about positioning yourself for success in the tech world of 2024.

Learn more about April:

April Dunford is the world’s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

April's Links:

Twitter: https://twitter.com/aprildunford
LinkedIn: https://www.linkedin.com/in/aprildunford
YouTube: https://youtube.com/@positioningshow
Instagram: https://www.instagram.com/aprildunford/
Check out April's Books: https://www.aprildunford.com/books


Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Unleash your career potential with Carey Bentley, renowned author of "Winning the Week: How to Plan a Successful Week Every Week". Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.

In this captivating episode, discover how Carey, with innovative strategies and time-bending techniques, secured significant promotions by slashing her workload in half. Explore the thrilling journey that propelled her success and gain access to exclusive hacks and tricks that will revolutionize your approach to work and life.

Don't miss out on this empowering conversation that promises to elevate your career to new heights.

Learn more about Carey:

Carey is the co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week. Her mission is to help her clients get more productive to create space and freedom in their lives. Her team has shown over 70,000 professionals the techniques they need to eliminate burnout and work smarter, saving hundreds of thousands of hours and creating millions more in revenue for their clients. A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world. Today Carey and her family live a nomadic lifestyle, living in countries around the globe.

Carey's Links:

Website: http://winningtheweek.com

Facebook: https://web.facebook.com/demirandcarey/

Instagram: https://www.instagram.com/demirandcarey/

LinkedIn: https://www.linkedin.com/in/careybentley/

YouTube: http://www.youtube.com/c/LifehackBootcamp

Website: https://lifehackmethod.com/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy's unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.

As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For those aspiring marketers, consider this your invitation to embrace your passions and become a driving force for change in an industry that thrives on evolution.

But wait, there's more! Nancy and I share actionable strategies rooted in behavioral science, empowering you to elevate your marketing game amidst today's challenging economic climate. Ready to reshape your approach and thrive in uncertainty? Tune in now for a transformative journey into the powerful intersection of psychology and persuasive marketing.

Learn more about Nancy:

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Hatch Top 100 Creative Influencer, and winner of multiple International ECHO Awards for marketing effectiveness, she has created integrated campaigns for startups as well as some of the world’s biggest brands.

Nancy's Links:

LinkedIn: https://www.linkedin.com/in/nancyharhut/

Twitter: https://twitter.com/nharhut

Facebook: https://www.facebook.com/nancy.harhut

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.

Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that's not all – we're unlocking the playbook on how employees can proactively become adept problem solvers!

Don't miss out on this enlightening episode where we unravel the mysteries of effective leadership amid uncertainty. Tune in now to gain invaluable insights and navigate the ever-evolving business landscape with confidence.

Learn more about Robert:

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

Robert's Links:

LinkedIn: https://www.linkedin.com/in/glazer/

Instagram: https://www.instagram.com/robertglazer_/

Twitter: https://twitter.com/robert_glazer

Facebook: https://www.facebook.com/RobertSGlazer

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

We all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI.

From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital age. Mark shares his unique perspective on writing books and sheds light on self-confidence in the face of rising expectations. Tune in and discover the profound connection between self-mastery and becoming a trailblazing marketer in this episode.

Learn more about Mark:

Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.

Mark's Links:

Website: https://businessesgrow.com/

Books: https://businessesgrow.com/social-media-marketing-books/

Podcast: https://businessesgrow.com/podcast-the-marketing-companion-2/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wondered how marketing leaders navigate the chaos of today's poly-crisis world? Join me in a riveting episode where I sit down with Mitch Joel, a true thought leader in the marketing realm. Mitch doesn't just share insights; he unveils the secrets behind his enduring success. We dive into the strategy that propelled Mitch into the echelons of marketing greatness, standing alongside industry giants from Google to TikTok. But it's not just about accolades—Mitch opens up about choosing thought leadership over celebrity status and the nuanced dance of differentiating personal identity from brand.

As the discussion unfolds, Mitch reveals the unique perspective that has set him apart, emphasizing the importance of finding a voice that resonates in today's crowded market. This episode isn't just an interview; it's a masterclass in marketing wisdom. So, are you ready to decode the future of marketing with Mitch Joel? Hit play and dive right in.

Learn more about Mitch:

Mitch Joel is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

Mitch's Links:

https://linktr.ee/mitchjoel


Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What's the secret behind crafting unshakable confidence as a marketing leader? This week, join us for an immersive journey with Jay Acunzo as we unlock the mysteries behind building rock-solid confidence in the dynamic world of marketing.

With a decade-long adventure navigating the landscapes of ESPN, Google, HubSpot, and beyond, Jay not only imparts insights but crafts a compelling narrative on transforming self-doubt into a driving force for marketing excellence. We delve into the challenges of comparison, the unrelenting pressure to be the ultimate authority, and the constant battle against creator fatigue. Jay doesn't just discuss these challenges; he provides a roadmap for cultivating confidence. Explore the nuances of intrinsic motivation, the power of embracing vulnerability, and the essence of maintaining authenticity throughout your marketing journey.

Ready to elevate your confidence and redefine your approach to marketing leadership? Don't miss this opportunity to tune in, explore, and uncover the keys to transformative confidence.

Learn more about Jay:

Jay Acunzo is a believer in resonance in a world obsessed with reach. He's the host of the podcast Unthinkable and cofounder of the Creator Kitchen, a mastermind where content creators learn to ship more valuable, original work. He's held media and marketing roles at ESPN, Google, and HubSpot, and today, he develops original series and podcasts for bestselling authors, globally touring speakers, indie creators, and brands like Salesforce, GoDaddy, and Drift. His grandest aspiration and also delusion is to be the Anthony Bourdain of B2B creators.

Jay's Links:

LinkedIn: linkedin.com/in/jayacunzo 

Instagram: instagram.com/jacunzo

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Would you like to hear the insights into a marketer's journey from graphic designer to the top as the Head of Global Brand Experience? Join us on this episode as we uncover the fascinating journey of Durriya Gunja , a marketing leader with over two decades of experience.

What strategies did she employ to shatter the glass ceiling and secure promotions that left everyone in awe? How does she navigate the intersection of motherhood and ambition in the competitive marketing landscape? Get ready for an eye-opening conversation that challenges stereotypes in the creative side of marketing and redefines the path to leadership. Tune in now to gain exclusive insights and inspiration from the extraordinary career of Durriya Gunja.

Learn more about Durriya:

Durriya is a marketing, creative design and brand leader with a broad skill set helping companies with transformative changes. She has 20+ years of expertise building and leading high performing teams. She is known to be strategic and collaborative, with an empathetic leadership style, a strong communicator with a conviction for delivering results. Durriya believes in living the growth mindset and has a proven track record of driving growth across organizations. 

Durriya's Links:

Facebook: https://www.facebook.com/dkisat

LinkedIn: https://www.linkedin.com/in/durriyagunja/

Instagram: https://www.instagram.com/durriyagunja/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can a creative social media campaign turn a brand into a viral sensation? This week, I am joined by SMASHD CEO Mike Chambers, one-half of the masterminds behind a buzz-worthy marketing campaign for the non-alcoholic cocktail brand. Mike's insights on one of the most successful marketing campaigns in history are captivating. Mike shares how their unconventional strategy—featuring Nicole smashing cans with a baseball bat—captivated audiences and skyrocketed their follower count.

We explore the hurdles of brand recognition, the organic rise of their audience as the "Smash Army," and the crucial role of authenticity in building a community. This really is one not to be missed.

Learn more about Mike:

CEO @ SMASHD and the Founder @ Bang Bang Media.

Mike's Links:

Website: https://smashd.com/

LinkedIn: https://www.linkedin.com/in/chambers-mike/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

A lot of us have juggled having a full-time job and a side hustle, and today's guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn't enough she is also a single mom.

Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagram prowess. Discover the secrets behind building a personal brand, the delicate art of aligning passion with niche, and the crucial task of finding the perfect medium of voice for your unique journey.

Prepare for an inspiring discussion that explores the challenges and triumphs of maintaining a thriving full-time job while pursuing a passion-driven side hustle. Jenn's story is a testament to the power of dedication, strategic branding, and the ability to make it rain in both the aerospace industry and the dynamic world of social media. Tune in now and be ready to dive deep into the mind of a true dual rainmaker!

Learn more about Jenn:

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.

Jenn's Links:

Website: https://jennstrends.com/

Profit Your Profile: https://profityourprofile.com/

Instagram: https://instagram.com/jenns_trends

Facebook: https://www.facebook.com/jennstrendsonline

Facebook Group: https://www.facebook.com/groups/1914407545476748

LinkedIn: https://www.linkedin.com/in/jennherman

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ready to supercharge your personal brand and command the paycheck you deserve? In today's episode, I'm thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.

We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during a discovery call – crucial for securing that dream client.

If you're ready to unleash your worth and elevate your marketing prowess, this episode is a must-listen. Tune in for an enlightening conversation that will leave you motivated and equipped with tangible strategies to navigate the competitive industry.

Learn more about Melanie:

Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”

In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.

Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.

Melanie's Links:

Twitter: @mdeziel

Instagram: Instagram.com/meldeziel

LinkedIn: linkedin.com/in/melaniedeziel

Website: melaniedeziel.com

Creator Kitchen Website: creatorkitchen.com 

The Content Fuel Framework: How to Generate Unlimited Story Ideas Book: Website

Prove It: Exactly How Modern Marketers Earn Trust Book: Website

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands' Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm.

How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits?

Join our conversation as we explore the nuances of handling challenging work environments, the weight of reputation, and the art of articulating one's worth. Come along for an insightful and personal exploration of the dynamic world of marketing and the keys to a truly gratifying career.

Learn more about Kim:

Kim Feil is Chief Marketing & Strategy Officer of ASPIRE® Healthy Energy Drinks, an international brand reinventing energy for adults with all natural caffeine and vitamins for every day use. Following a 32-year public company career as CMO of OfficeMax, Walgreens, Sara Lee, Kimberly-Clark; CEO/President of divisions of Information Resources, Inc., and executive roles with Dr Pepper/7UP, Kim now draws on her transformation experiences as a manufacturer, retailer and insights provider to grow PE-backed companies and brands.

Kim serves on the boards of ASPIRE, Naturally Chicago and The CMO Club. She has been an advisor to retail tech companies Rubikloud, RetailNext and 12Digit Marketing. She is a past board member of Roundy’s, a public grocery retailer, PowerReviews and On the Border Cantina Restaurants.

Kim's Links:

Kim's LinkedIn: https://www.linkedin.com/in/kim-feil/

Aspire Brands Instagram: https://www.instagram.com/aspiredrinks/

Aspire Brands LinkedIn: https://www.linkedin.com/company/aspiredrinks/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving.

Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and emphasize the paramount importance of self-care on our journeys.

Tune in and be inspired by how Akvile's journey reminds us that setbacks can be turning points.

Learn more about Akvile:

As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise does best at her award winning social media advertising agency.

As a conversion driven marketer with 15 years of experience, she finds fulfillment in helping ecommerce brands, events, and entertainment clients expand their online visibility and reach their goals through future-forward strategies.

Akvile's Links:

Twitter: https://twitter.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do you handle reaching the pinnacle of your career, only to find yourself unexpectedly let go? In this episode, we sit down with AJ Wilcox, a remarkable marketer who, just like many of us, found himself on an unexpectedly unique path. AJ shares his experiences running the largest LinkedIn ads account, successfully generating top-tier leads for his sales team for over two years. But, there's a twist – he was fired by the very boss he had personally trained.

Our conversation explores the crucial themes of advocating your worth and self-promotion, shedding light on the significance of recognizing and communicating your value in the professional world. AJ takes us through the twists and turns of his career, transitioning from a Rainmaker for others to becoming a Marketing Owner for himself.

Join us as we uncover AJ Wilcox's inspiring journey, from career peaks to unexpected detours, and discover the valuable lessons he learned along the way.

Learn more about AJ Wilcox:

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.

AJ Wilcox's Links:

LinkedIn: linkedin.com/in/wilcoxaj

Twitter: twitter.com/wilcoxaj

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What are the key elements to successful franchise marketing, especially when dealing with the expectations of hundreds of business owners? Today I had the privilege of interviewing Mary Mills, Vice President of Marketing for College Hunks Hauling Junk and Moving. With over two decades of experience in franchise marketing, Mary shares the intricate challenges of managing the expectations of more than 200 different business owners. We explore her successful strategies for building strong relationships with franchisees and the pivotal role of effective communication in this dynamic environment.

Mary also opens up about her career-defining moment and the invaluable impact of mentors on her professional journey. Join us as we gain valuable insights from Mary's wealth of experience in franchise marketing and leadership.

Learn more about Mary:

Mary Mills brings a wide range of Marketing expertise and entrepreneurial understanding to her role as Vice President of Marketing at College Hunks Hauling Junk & Moving. Mary was previously at United Franchise Group, where she was responsible for the marketing programs of existing brands such as Signarama, Transworld & Fully Promoted and was responsible for launching new brands such as VentureX & The Great Greek restaurants. Her expertise has been recognized in the franchise industry and in the broader business community. She was honored to be among the 50 Franchise CMO’s who are Gamechangers for Entreprenuer Magazine, is a recipient of the prestigious Stevie Award, recognizing her achievements as a woman executive and has also been honored as an outstanding Woman in Business by the South Florida Business Journal.

Mary's Links:

LinkedIn: www.linkedin.com/in/mary-tomlinson-mills-marketer/ 

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she's truly seen it all and has advanced to every level there is.

Paula candidly shares her experiences, shedding light on the intricacies of managing client relationships during this transition to a marketing leader. We uncover the critical importance of maintaining proactive communication during internal shifts and the psychological elements involved in role transitions.

Join us for an engaging conversation with Paula French and gain invaluable insights into the journey of transforming from a marketing practitioner to a marketing leader.

Learn more about Paula:

Paula French has developed strategic digital marketing solutions for clients since 2009 when she joined Search Influence — then a 9-person team. Paula contributed to the company’s rapid growth by building and training effective account strategists. She has led strategy on digital marketing for the Center for Restorative Breast Surgery, Tulane University School of Professional Advancement, Audubon Nature Institute, and New Orleans Tourism.

Today, Paula plays digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with an emphasis in education, healthcare, and tourism. Paula speaks about digital marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.

Paula's Links:

LinkedIn: https://www.linkedin.com/in/paula-keller-french/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

If you're a marketer with dreams of running your own show one day, you're in for a treat. In this episode, we dive deep into the story of Amanda Thompson a remarkable individual who has conquered one of the toughest industries out there – the overly saturated skincare industry. She's worked with both celebrities and everyday folks, climbing the corporate ladder from manager to VP, all the way to becoming the chief of all things skincare.

But here's the twist – she's taken the bold step of leaving the corporate safety net behind to embark on her own entrepreneurial adventure. In this candid conversation, we explore her journey from the pivotal decision to leave the corporate world. You'll discover the stark differences between marketing for a skincare giant and marketing for herself, and the valuable lessons she's learned along the way.

This episode is brimming with golden nuggets of wisdom and insights, making it a must-listen for anyone at a crucial juncture in their marketing career.

Learn more about Amanda:

Amanda Thompson is an inspiring, authentic leader and achiever who leaves an indelible mark wherever she goes. With 15 years of experience in sales and marketing, she has trailblazed and advanced marketing in the loud, and ultra-competitive space of beauty. A curious and consistent learner, Amanda leans into data, technology, and her intuition to create and deliver- innovative, effective marketing strategies. From VP to CMO, in the tapestry of Amanda's life, her most cherished titles are wife to Brad, bonus mom to Ander, Margaux, and Alec, and dog mom to Ole (pronounced Oh-lee) the labradoodle.

Amanda's Links:

Kick Peach Beauty Website: https://kickpeach.com/

Kick Peach Beauty Instagram: https://www.instagram.com/kickpeach

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you ever wondered how to harness the magnetic force of personal branding as a Rainmaker? In this captivating conversation with Eleanor, we break the mold by revealing the secrets to building an indomitable personal brand even while working within the confines of traditional employment. Plus, we shine a spotlight on the transformative power of speaking engagements and how they can propel your personal brand to new heights.

We also discuss the importance of specialization as a Fractional CMO, sharing how honing your skills in a niche can attract the right clients and open doors you never thought possible. And together with Eleanor, we'll guide you towards thinking bigger, bolder, and reaching the pinnacle of success as a fractional CMO.

Join me in this interview with Eleanor, where we empower aspiring marketers to embrace their full potential and thrive in an ever-evolving industry.

Learn more about Eleanor:

Eleanor Beaton is a globally recognized expert on women’s entrepreneurship and has served as an advisor on women’s leadership at the Yale School of Management. She is the founder of Safi Media, and she’s on a mission to double the number of women founders who sustainably scale past $1M in annual revenue. She has run high-ticket coaching programs for women founders since 2015. Connect on LinkedIn. Safi Media: Founded in 2015 by Eleanor Beaton, Safi Media is an education and business coaching company that backs bold women leaders who are advancing gender equity through entrepreneurship. Everything we do at Safi Media is reverse-engineered to produce our vision: Advance a model of economic growth that nourishes the planet, one woman-owned business at a time. To accomplish this vision, we have set an ambitious mission: double the number of women-founded companies that sustainably scale past $1M+ in annual revenue by 2030 through business coaching, entrepreneurship education, and storytelling with a gender lens. Safi Media is defined by our belief that when women earn, we all win.

Eleanor's Links:

Instagram: https://www.instagram.com/safi.media/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you ever wondered what drives the future of B2B marketing and the delicate dance between marketing and sales teams? Join us in this intriguing podcast episode as we introduce you to Alex Howe, the Vice President of Marketing at Funnel. In a dynamic conversation, we explore the evolving landscape of B2B marketing, the symbiotic relationship between marketing and sales, and the ever-alluring world of entrepreneurship.

Take a deep dive into Alex's remarkable journey, which includes a fascinating stint in the cannabis industry, where he co-founded a pioneering cannabis-infused wine company. Discover the pivotal role that marketing plays in shaping the customer's buying journey, and the profound impact of intentional branding and marketing strategies.

We engage in a thought-provoking discussion where we reflect on the most formidable challenge among marriage, parenthood, and entrepreneurship, leaving you with valuable insights and perspectives to ponder. Tune in to this enriching episode into the heart of marketing, entrepreneurship, and life's toughest choices.

Learn more about Alex:

Alex has spent his career building unique marketing, communications and go-to-market strategies for companies targeting specific, but diverse audiences, to fuel growth. After two decades of managing teams, deploying strategy and execution, launching and growing dozens of thriving companies, including his own, Alex know that ideas are a dime a dozen. The consistent keys to success are listening to your customers, long-term vision, execution, confidence to think outside the box, great people, curiosity, the ability to pivot to market realities and opportunities, and demonstration of strong judgment.

Alex's Links:

LinkedIn: https://www.linkedin.com/in/alexanderhowe1/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xF

If you found value in today's episode, I would appreciate it if you could leave a rating and review.