The Rainmaker Podcast – Détails, épisodes et analyse

Have you wondered how a simple idea can grow into a community-driven business? In this week's episode, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields.

She shares the story behind the company’s unique name and the "Red Ant Challenge," which fosters a strong connection among her customers. The discussion emphasizes how storytelling and community-building are essential for business growth and personal connections.

Learn more about Sarah:
Sarah Calhoun is a businesswoman and social entrepreneur living in White Sulphur Springs, Montana, United States. She is the founder of the Red Ants Pants clothing brand, which creates rugged clothing designed for women who perform blue-collar and outdoor work. From her business proceeds, she has also created a charitable foundation, and founded an annual outdoor music festival, both of which use the Red Ants Pants trademark.

Sarah's Links:

Red Ants Pants: 

https://www.facebook.com/redantspants/

https://www.instagram.com/redantspants/

Foundation: 

https://www.facebook.com/redantspantsfoundation/

https://www.instagram.com/redantspantsfoundation

Red Ants Pants Music Festival: 

https://www.facebook.com/redantspantsmusicfestival/

https://www.instagram.com/redantspantsmusicfestival/

YouTube: https://www.youtube.com/user/RedAntsPantsMusicFes/videos

Spotify playlists https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khd

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In this episode, I chat with Olivia Levin, the brains behind the popular Instagram account @Swiftiesforeternity, to unpack what it truly means to be a Swiftie. We dive into the rise of Swiftie influencers, including Olivia’s journey as a content creator, and how this fandom has evolved into a powerful community that shapes personal identities and connections.

We also explore the evolution of the fandom and how Swifties have transformed from casual fans into a movement with its own values and social influence. Olivia talks about the unique dynamics of the Swiftie community, where fandom goes beyond the music to embrace mutual support and advocacy. Together, we unpack the powerful impact that Taylor Swift’s artistry has on shaping cultural conversations, and how Olivia’s own journey reflects the deeper values of this vibrant community. Whether you're a die-hard Swiftie or just watching from the sidelines, this conversation is an insightful look into what it means to be part of Taylor’s world.

Learn more about Olivia:

Olivia Levin, also known online as Swiftiesforeternity, is a social media influencer. She started her account in 2014, and in just the last year, amassed over half a million followers. The marketing and communication major from Fairfield University is a Connecticut native but now resides in Nashville, Tennessee. She is the youngest of three. Her proudest moment is when Taylor Swift found her fan account in 2017 and invited her to her home to preview the reputation album.

Olivia's Links:

Instagram: https://www.instagram.com/swiftiesforeternity/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.

Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.

Sachin highlights the importance of authenticity and relentless effort while I share pivotal moments from my own career. This episode provides inspiring insights into the trials and triumphs of entrepreneurship and innovative marketing strategies.

Learn more about Sachin:
Founder of ROCKJAW®️, and head of marketing

Sachin's Links:

Instagram: https://www.instagram.com/rockjawgum/

Website: www.rockjaw.co.uk

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's episode, Dan Davis, founder of Stiry, shares that over the past 25 years, he has dealt with these mysterious symptoms. Around 4 years ago, things worsened when he couldn't work for periods but remained undiagnosed. Then, while working on one of his first projects through his business, divine intervention happened, and a Doctor was able to diagnose Dan finally.

 
For years Dan felt like he wasn't in alignment with himself and was hiding his health issues from his family, team, and community. But since Dan's diagnosis, he has found it easier to open up, be free and share his own story with the people around him. As a result, he has been able to delegate not just in his business but also in his life which has given him time to focus on his health journey and allowed his team to step up and take leadership within his company.

 
Resources Mentioned:

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin

The Go-Giver by Bob Burg and John David Mann

 
Learn more about my guest:

Dan Davis has a variety of experiences and backgrounds that have led him to speaking to us today. He started his first company Sports Mechanix, as a senior in college. After seeking a new challenge after his first business failed, he was hired by a Film Director to run a multi-million dollar film production company doing commercial projects all around the world. When feeling unfulfilled in the commercial agency world, he decided to make a drastic jump into becoming the CEO of a healthcare company in Arizona. Once again finding himself unfulfilled, with no money and no job and two little kids at home, he went back to film and took a leap of faith and started what is now called Stiry. Stiry is a video storytelling platform whose sole purpose is to help you discover your divine potential through emotionally connecting video stories that move you to do something great with your life. He has Directed over 250 stories around the world from billion dollar CEO’s, the number one rock band in the world, and your everyday person. His philosophy is that when you take the time to discover your own story you can discover your potential, live your purpose and calling in life, and wake up every day knowing you’re exactly where you’re supposed to be!

 
Dan's Links:

Website: https://www.stiry.com/

Instagram: https://www.instagram.com/stirydan/?hl=en

Stiry's Instagram: https://www.instagram.com/stiry/?hl=en

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Wondering why turnover is still really high with new hires even when you're being smart about it? Listen to this week's episode with Natalie who shares how you're setting your new hires up for failure without realizing it and how you can make the shift to hire effectively.

Natalie and I discuss how we all would love to have another version of ourselves inside of our business, but she shares that as a solopreneur you are wearing 7 different hats whilst also being extremely overworked, so you can't expect to find a hire that can fulfill all of that. And even worse planning to hire someone to work a Frankenstein role will only end up with them being torn apart as your business grows. So Natalie explains how to find that perfect new hire and what that role might consist of.

Plus don't miss out on Natalie sharing how to find your dream job title, match it with your skill set, and secure the job by being prepared in the interview in this week's episode.

Learn more about my guest:

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.

She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business.

In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.

She continuously pours into operations experts on her weekly podcast, The Ops Authority.

Natalie's Links:

Website: https://theopsauthority.com/

Certification Program: https://directorofops.com/

Looking for an operator? Find more information at http://thehiringauthority.com/

Instagram: https://www.instagram.com/theopsauthority/

The Ops Insiders Facebook Group: https://www.facebook.com/groups/opsinsiders

 
Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Donald Kelly shares how he went from selling mangoes as a child on the streets of Jamaica to scaling his sales training organization today. Throughout his entrepreneurial journey, he realized that he was exchanging time for dollars and needed to figure out what the next step was for his business.

In this episode, Donald shares with us what steps he took that allowed him to grow his business beyond the limits of himself and hire a total of 8 team members plus additional contractors to help his business scale without relying solely on him. We discuss the idea that by removing yourself from all areas of the business will lead to your clients not being happy and what really happens when you make that transition.

Quotes and Resources Mentioned:

• High Performance Habits by Brendon Burchard
• "Lead with compassionate curiosity"
• "Focus on feelings, not behaviors" 

Learn more about my guest:

Donald’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in b2b sales. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result.

Donald's Links:

Website: https://thesalesevangelist.com/

Instagram: https://www.instagram.com/donaldckelly/

Podcast - The Sales Evangelist : https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885

Book - Sell It Like a Mango: A New Seller's Guide to Closing More Deals: https://thesalesevangelist.com/mango

Free course: https://thesalesevangelist.com/rainmaker

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you ever wanted to get out of the weeds of one business and start a new one? In the first episode of The Rainmaker Podcast, Jill shares with us about the different successful businesses she has run over the past ten years, what it was like working alongside her husband and how Millionaire Girls Club went from an idea on the back of a moped in Bali to the successful relationship focused business it is today.

We discuss when Jill truly felt like this idea was in alignment and how she knew that Millionaire Girls Club was the next step for her by listening to her human design. She opens up to discuss about her past trauma surrounding female relationships and how her new business has allowed her to heal through this emotional experience.

Whether you're wanting to scratch the itch of a new business idea or are desiring to realign with your values you'll hear how Jill has crafted Millionaire Girls Club to be her dream business. From how the idea came to life, to the importance of having an intimate team of A-players, Jill shares how being intentional about how to scale and lead her new business compared to her previous ones has helped her success.

Resources Mentioned:

A Happy Pocket Full of Money by David Cameron Gikandi

The Big Leap by Gay Hendricks

Learn more about my guest:

Jill Stanton is the Creator of Millionaire Girls Club where she hosts ultra luxe retreats for women entrepreneurs who are making $1M+ and are craving wild expansion and deep connection with other powerful women. When she’s not CEO’ing she can be found hangin’ with her husband Josh and their little guy, Kai at their home in the Cayman Islands.

Jill's Links:

Website: https://www.millionairegirlsclub.com/

Instagram: https://www.instagram.com/themillionairegirlsclub/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report
If you found value in today's episode, I would appreciate it if you could leave a rating and review.

The Rainmaker Podcast is a weekly show for Visionary founders and rockstar team members to come together and talk about what it's really like to build and work for brands with the highest levels of visibility on the biggest internet stages. Join experts, founders, and team members each week for radically honest conversations about things like team turnover, launch PTSD, wanting to quit or burning it all to the ground, and everything in between. 
 
Host Veronica Romney brings the truth and transparency we all need when it comes to leadership, team management, burnout recovery, employee conversations, exit interviews, navigating pivots, company culture, and marketing strategy for one purpose only: to empower leaders, teams, and dreams.
 
After personally working with some of the biggest online personalities like Tony Robbins, Dean Graziosi, BossBabe, Pete Vargas, Jordan Page, and more, Veronica is vulnerably sharing her most hard earned lessons, insider tips, and top strategies attained throughout 15+ years in this wild online marketing world. 
 
Throughout the show, she's joined by your soon-to-be favorite guests as they share the heartfelt, the cringe, and the most profound shifts that have helped companies transform from trying to stay afloat to stepping into their fullest potential with a team to celebrate with.

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/

Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kit

Delving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today's episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.

Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how to develop the leadership skills employers seek.

Don't miss this episode, whether you're a seasoned content creator or just starting out! This conversation equips you with the knowledge and tools to climb the content marketing career ladder.

Learn more about Megan:

Former Head of Content Marketing @ Reddit.

Megan's Links:

LinkedIn: https://www.linkedin.com/in/meganmorreale/

Website: https://www.meganmorreale.com/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it's a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction.

We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a customer-centric approach and the dedication required to excel in both social media marketing and public speaking.

Learn more about Brooke:

Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, "Conversations That Connect," she's charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast or from one of two courses she teaches at the University of California, Irvine.

Brooke's Links:

LinkedIn: https://www.linkedin.com/in/brookebsellas/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.