The Push – Détails, épisodes et analyse

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The Push

Jack Ferguson

Business & Entrepreneuriat

Fréquence : 1 épisode/30j. Total Éps: 119

The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.

We understand that senior marketing is uniquely frustrating.

You have to sell the 'why' more than any other department.
You're held accountable for results beyond your control.
You're forever dealing with non-marketers who 'know better than you'.
Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.

We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.

You can use these conversations to:

Explain complex concepts to non-marketers.
Get more client buy-in.
Explore new strategy ideas.
Better articulate your existing knowledge.
Explain the 'why' behind your strategy.
Keep your own team engaged.
Better navigate marketing politics (which are inevitable).
Remember that you're not alone in your experiences.

No empty buzzwords. No listicles. No generic advice.

Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.

The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.

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🇫🇷 France - marketing
23/03/2026
#77
🇩🇪 Allemagne - marketing
03/02/2026
#62
🇩🇪 Allemagne - marketing
02/02/2026
#35
🇬🇧 Grande Bretagne - marketing
11/01/2026
#88
🇬🇧 Grande Bretagne - marketing
06/01/2026
#72

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https://www.tiktok.com/
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https://www.tiktok.com/@thepushmedialab
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https://www.linkedin.com/in/jackfergusonmymm/
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https://www.linkedin.com/company/thepush
48 partages
https://www.linkedin.com/in/alex-h-urquhart/
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Score global : 43%

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S3 E61: Evolved Brand Building: The Case for Immersion as the Multiplier

Saison 3 · Épisode 61

mardi 30 décembre 2025 • Durée 23:55

This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have.

Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it.

This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere.

In this episode, you’ll hear:

Why Tutai deliberately told a client the work would take “as long as it takes”
How Tutai did three months of immersion without producing a single output, but then created an output that ended all debate instantly
How Jack sees immersion as a way of articulating the unsaid
How Tutai believes dreaming about a brand became his signal that the work was finally ready to be done
How Tutai sketched a concept on a fogged-up shower screen as the result of immersion, not inspiration
How Jack uses recorded customer interviews to reveal truths that transcripts and summaries consistently miss
Why both Tutai and Jack believe that “when you know, you know” is a real diagnostic threshold, not a creative cliché
Why both Tutai and Jack believe the brand work that lasts is always found in the details

Helpful Links:

- Find Jack on LinkedIn here

- Find Tutai on LinkedIn here

- Visit Jack’s personal website here

- Follow The Push on LinkedIn here

- Follow The Push on YouTube here

- Follow The Push on TikTok here

- Follow The Push on Instagram here

- Visit The Push website here

S3 E60: Christmas’ Brand Heritage: Ritualistic Architecture and How Brands Culturally Embed

Saison 3 · Épisode 60

mardi 23 décembre 2025 • Durée 32:45

Christmas is often thought of as a seasonal moment.

In reality, it’s one of the strongest examples of brand heritage and cultural embedding ever built.

This episode analyses Christmas as a brand system. It examines how it formed, how it survived bans, wars, secularisation, and media fragmentation, and why its relevance continues to compound without central ownership, governance, or constant persuasion.

For senior marketers, this offers an opportunity to examine endurance at the system level and understand how meaning persists when channels change, attention fragments, and authority disappears.

This episode breaks down the ritualistic architecture underneath Christmas. It explores the structures that organise behaviour, repetition, and memory over time. More importantly, it shows why brands do not need to invent architecture of this magnitude themselves. They can identify, attach to, and strengthen existing cultural architectures to gain leverage, relevance, and resilience without relying on perpetual novelty or escalating spend.

This episode was hosted by Brand Strategist Jack Ferguson.

In this episode, Jack discusses:

A clearer way to think about brand heritage as a system, not a story or origin myth
How Coca-Cola strengthened Christmas’ ritualistic architecture for sustained commercial advantage
How changing rituals in the West create new points of cultural leverage for brands
The language and structure that recognises and explains cultural embedding
Ritualistic architecture and how it creates repetition, memory, and defence over time
How brands can attach to existing cultural systems rather than manufacturing meaning from scratch
Identifying where your brand could embed, even without scale, ownership, or permission

Helpful Links:

- Find Jack on LinkedIn here

- Follow The Push on LinkedIn here

- Follow The Push on YouTube here

- Follow The Push on TikTok here

- Follow The Push on Instagram here

- Visit The Push website here

- Visit Jack’s personal website here

References:

https://www.marketingweek.com/mcdonalds-bigger-than-jesus-christ/

https://yougov.co.uk/topics/consumer/explore/brand/Coca_Cola

https://www.worldometers.info/world-population/

Saturnalia

Sol Invictus

Kalends of January

Feast of Fools

Feast of the Ass

Washington Irving

Charles Dickens

Coca-Cola AI Christmas Ad

Haddon Sundblom

The Party Barrel Origin Story fo

S3 E51: The Friends Theme Song: The Perfect Distinctive Brand Asset

Saison 3 · Épisode 51

mardi 14 octobre 2025 • Durée 12:49

Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day.

Though not only was it loved by millions, but it's also a case study in superb branding.

In particular, its theme song is the perfect distinctive brand asset.

In this episode we break this down and discuss why.

Evidence-based brand strategist Jack Ferguson is your host.

He discusses:

How “I’ll Be There for You” became a masterclass in distinctive branding, and how it endured for 30 years
How the song’s composers capitalised on the song’s initial interest
The compounding salience effect: how a single asset multiplied exposure and made the Friends brand iconic
How to recognise “Friends potential" in other brands (with examples)
How to design your own brand promotional flywheel, inspired by this Friends case study

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

Holly Tattersall on Women in Digital, Embracing Salesmanship, and the Diversity Catch 22

mercredi 25 janvier 2017 • Durée 01:00:46

This episode features Holly Tattersall, Founder of Women in Digital and Digital Talent Co.In this episode we talk about how Holly built her Women in Digital network across multiple countries and wha role that plays in supporting women develop their professional careers.We also speak about the challenges Holly faced when starting her recruiting career and dealing with the stigma that comes along with working in such a field.Of particular interest is the journey Holly went on when realising it is ok to 'sell' and in fact embracing the importance of sales without shame.Holly is full of optimism and was a great guest for the podcast.I hope you enjoy!

Matthew Kelly on the difficulties of building a company when you‘re not a salesman, firing a rockstar employee, and the importance of iterative marketing.

mercredi 18 janvier 2017 • Durée 01:31:43

This episode features Matthew Kelly, Managing Director of Just Media Design, a social first digital agency.In this episode we talk about how Matt started a company and got his initial clients despite hating cold calling.Matt also talks about how he had to fire an employee who was a rockstar on paper and what he learned from that experience.Of particular interest were Matt's stories around Iterative Marketing and how he applies the 'Test, Measure, Repeat' philosophy to his business and his clients campaigns.We hope you enjoy!

Nicholas Heaney on the dangers of outsourcing Tech, dealing with social stigmas and the rollercoaster of raising capital.

vendredi 2 décembre 2016 • Durée 01:05:02

This episode features Nicholas Heaney, CEO and Co-Founder of Puntaa, a social betting app.In this episode we talk about the challenges of launching a Tech Startup in the Gaming Space.Nick talks about how he changed from a law career to the Startup Life, how difficult it is to deal with social stigmas in running a company associated with betting and some of the mistakes he made when trying to get the product developed overseas.Nick was very open with the challenging times he had to push through and was very forthcoming with his stories outlining the specific issues Puntaa has faced! I hope you enjoy!

Chris Macaulay on how the Lean Startup Failed him, the pain of multiple pivots and the art of Enterprise Sales.

jeudi 24 novembre 2016 • Durée 01:00:57

This episode features Chris Macaulay, CEO of Advvy and Organiser of Silicon Beach Brisbane.In this episode we talk about many challenging topics including how the Lean Startup Approach to growing a Startup failed Chris and his team and what it's like to have to pivot multiple times after months of development to achieve product-market fit.Chris talks about other tough times including how he had to make good employees redundant and the 9 month challenge of finding a CTO (Chief Technical Officer).Chris' approach is quite candid and easy to listen to, he was very generous with his insights and gives us a real look under the hood of what it's like to run a high growth tech startup. Enjoy!

Gail Creighton Davies on communication skills learned through adversity and growing up in Northern Ireland

jeudi 17 novembre 2016 • Durée 56:09

This episode features Gail Creighton Davies. Gail is Director of Rhapsodate Consulting, Co Director of Picnic and Co and Founder of the G8 Ladies.In this episode we talk about the communication skills Gail picked up after having a daughter with Down Syndrome and how she was able to translate that communication to her professional life.We talk about becoming a better listener and why that it is such a vital skill in this day and age.We also discuss what it was like growing up in Northern Ireland, this was particularly insightful, hint: It's not how most of us perceive it

Dr Glen Richards on Financial Adversity, Surviving within your own company and Entrepreneurial Seizures.

jeudi 10 novembre 2016 • Durée 01:07:54

This episode features Dr Glen Richards. Glen is an investor on Shark Tank Australia, Non-Executive Director of Greencross Ltd and Non-Executive Director of 1300 Smiles.In this episode we cover politics and Glen's view on the current political climate, what it took to push through particularly hard financial times in the early days, how he survived as CEO in a company where his CFO wanted him fired, his work as an investor, avoiding entrepreneurial seizures and how he got on Shark Tank Australia.Glen was one of the most humble people I have met and it was truly an enjoyable conversation.He is particularly candid on how he 'pushed' through some very difficult times in his career. A fascinating man, I hope you enjoy this discussion.My Favourite Quotes from the episode are:"The epiphany I had as CEO was that I didn't have to know everything and that caused almost an overnight change""Performance equals freedom""You have to have some self doubt so you ask yourself some questions which helps to derisk your business as you go forward"

Steve Baxter on Shark Tank, The NBN and the state of Entrepreneurship

mercredi 26 octobre 2016 • Durée 38:47

This episode features Steve Baxter. Steve is an investor on Shark Tank Australia, founder of River City Labs and CEO of Transition Level Investments.In this episode we cover Steve's early life, his time in the army, what it is like to exit a company, the NBN, working for Google and of course, Shark Tank Australia.It is always a privilege to talk to someone as knowledgeable as Steve. I hope you enjoy this episode. I had a great time recording it.

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