The Prompt & The Pitch – Détails, épisodes et analyse

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The Prompt & The Pitch

Business & Entrepreneuriat

Fréquence : 1 épisode/3j. Total Éps: 6

Advertising is entering its agentic era, and most of the industry hasn't caught up yet. The Prompt & The Pitch is here to close that gap. Hosted by Sean Halpin and Cameron Armstro, the show runs a simple weekly rhythm: Monday breaks down the week's biggest advertising and media stories through the lens of agentic AI and what's actually changing and Friday brings on an industry expert to talk candidly about how professionals and businesses advance as the industry transforms. Built for advertising and media professionals who want to understand and get ahead of the next era of the industry.

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Données mises à jour le 01/08/2026

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Why Kayzen Doesn’t Have a Head of AI | Puneet Gupta, CPO at Kayzen

vendredi 31 juillet 2026 • Durée 36:23

AI in programmatic advertising didn’t begin with ChatGPT. Machine learning has powered bidding engines for years, but LLMs are now transforming how the people around those systems work.

Sean Halpin and Cameron Armstrong sit down with Puneet Gupta, co-founder and Chief Product Officer at Kayzen, to explore the two sides of advertising’s AI evolution: the specialist models making real-time bidding decisions and the agentic tools reshaping workflows, product development and campaign management.

They discuss:

How Kayzen uses internal MCPs to make complex data accessible without SQL
What the programmatic trader’s workflow could look like in a few years
Why LLMs won’t replace specialist bidding engines anytime soon
How AI is accelerating product development and model experimentation
Why AI proficiency must be demonstrated by leadership—not delegated to an “AI lead”
How Kayzen’s traders built their own campaign analysis agent
Why transparency, proprietary data and performance matter more than simply adding an AI interface
The litmus test every AI founder should apply to their business

Puneet’s test is simple: if the next frontier model becomes three times better and half the price, does that strengthen your business or make it obsolete?

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Odyssey Bangs, The Agent Escapes, And Google Still Wins

lundi 27 juillet 2026 • Durée 44:08

An AI agent escaped its test environment—not because it became evil, but because it followed an incomplete instruction too well. What happens when the same technology controls a £10 million advertising budget?

Sean and Cameron discuss the guardrails autonomous media-buying agents will need, from spending limits and human approval to genuine measures of incrementality.

They also explore whether OpenAI is quietly building an advertising network across publisher sites, why AI tokens could become the agency world’s new cloud bill, and Google’s strange week: disappointing model benchmarks alongside extraordinary growth across Search, YouTube and AI Mode.

Plus, The Odyssey, the return of big-screen cinema and where AI genuinely fits into filmmaking.

Chapters:

00:08 — The Odyssey, the power of cinema and AI filmmaking
10:16 — ChatGPT’s model escape and lessons for advertising agents
19:07 — Is OpenAI building an advertising network?
27:36 — Agency report: Havas, PMG and the cost of AI tokens
32:01 — Google’s good—and bad—week

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ChatGPT Ads, Agentic Commerce and the Great AI Leadership Challenge - Paul Wright

vendredi 24 juillet 2026 • Durée 38:51

OpenAI has declared itself an advertising business. But can it turn ChatGPT into a Meta-scale ad platform without damaging the product that made it valuable?

Sean Halpin and Cameron Armstrong sit down with commerce media expert Paul Wright to unpack the biggest signals from Cannes: Amazon’s agentic Alexa ads, Walmart’s move into self-serve CTV and OpenAI’s ambition to build a serious advertising business.

They discuss:

Why OpenAI’s early revenue figures need context
Whether ChatGPT advertising looks more like search or display
The challenge of making the model work for millions of SMEs
Whether advertising can cover the enormous cost of running AI
Why appointing a “Head of AI” doesn’t constitute an AI strategy
How leaders can build adaptability, experimentation and genuine AI literacy
Why redesigning a company around AI shouldn’t simply mean cutting jobs
The continuing value of first-party data

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AI Can Make the Ad. Can It Run the Campaign?

lundi 20 juillet 2026 • Durée 37:37

Open-weight AI models are closing the gap on the frontier - but if the models become interchangeable, where does the real value sit?

Sean and Cameron unpack the arrival of Kimi K3, Reddit’s risky decision to license its community data to AI companies, and Arthur Sadoun’s claim that Publicis “never wanted to be an AI company”.

They then map the emerging agentic advertising stack - from context and strategy through to creative, activation and measurement and ask whether agencies will remain service businesses or become the operating systems running their clients’ marketing.

Plus: why taste becomes more important when anyone can create anything, whether Reddit’s human conversations can survive an internet of synthetic content and which part of AdTech OpenAI should acquire next.

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AI Distractions and Hype. Here’s What’s Actually Coming | Sean Betts, Omnicom Media

vendredi 17 juillet 2026 • Durée 38:30

For our first guest episode, Sean Halpin and Cameron Armstrong sit down with Sean Betts, Chief AI and Innovation Officer at Omnicom Media UK, to separate the reality of AI from the industry hype.

Sean explains why “super agents” and agent swarms are largely a distraction, why infrastructure remains the biggest barrier to adoption, and what advertising can learn from the transformation already happening in software engineering.

We also explore:

The operating, skills and world-model layers of an AI-native company
Why AI productivity doesn’t automatically mean fewer jobs
Ads generated inside the media buy in real time
Using synthetic audiences to test campaigns before spending anything
How advertising inside ChatGPT and other LLMs could work
Whether Google and Apple ultimately win the AI race
The best way for anyone to start using AI today

A practical look at where AI actually stands—and what agentic advertising could become over the next decade.

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The Double Reckoning: Is Advertising Ready for the Agentic Era?

mardi 14 juillet 2026 • Durée 36:13

Advertising looks like one of the world’s most digitised industries. But while software transformed how media is bought, much of the actual work still runs on emails, spreadsheets, decks and manual processes.

In the first episode of The Prompt & The Pitch, Sean and Cameron explore why advertising is now facing two revolutions at once: software finally changing the work, just as AI makes intelligence and judgement far more accessible.

They discuss:

Why software ate the ad spend, but not the work
The agency business model’s incentive problem
What agencies actually sell when judgement is no longer scarce
How companies can turn their knowledge and data into a genuine advantage
What advertising can learn from AI-native legal technology
Why agentic buying could reshape AdTech and programmatic
Cameron and Sean’s predictions for the industry’s next few years

The old advertising model is under pressure. The question is what replaces it.

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The Prompt &amp; The Pitch – Détails, épisodes et analyse

Détails du podcast

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Liens partagés entre épisodes et podcasts

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Podcasts Similaires Basées sur le Contenu

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The Prompt & The Pitch – Détails, épisodes et analyse