Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be.

And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins.

A plugin is simply an add-on that extends the power of what your website can do. There’s literally a plugin for almost any purpose you can imagine, and each only takes 2 clicks to install!

Today, I wanna share my top 10 must-have Wordpress Plugins that will put most of the heavy lifting for your website on autopilot.

The plugins I’m gonna share with you will help you in these 5 ways:

1. Website creation (so you can get up and launched FAST)

2. Search optimization (so you can get found on the Google machine)

3. Communication (so your prospects can reach you way easier)

4. Security (so you never have to worry about hacking)

5. Speed (so you won’t lose any more clients to a site that takes its sweet time)

This is the exact same plugin stack I personally use and recommend to my paid consulting clients, and I can’t wait to share them all with you too.

Once you add these plugins, you won’t just have a website. You’ll have a true automated powerhouse working for your business all day and all night.

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot.

So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website.

And no — you don’t need to master all of these methods — just pick 1 or 2 that seem like the best fit for your situation.

So if you want to know how to get traffic to your website and IF you’re ready for a flood of traffic that’s ready to convert, listen now!

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Some businesses sell skydiving, some sell sex appeal, but some sell…

Insurance. Or accounting. Or bio-thermal imaging.

And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively!

And I’ve got some great ideas for you if your business is on the less-than-exciting side.

In this week’s podcast episode, I sat down with the team from Wally Home Loan to alleviate their concern that their business might just be too boring to create content around.

As you’ll hear in our conversation, nothing could be further from the truth.

They walked away with enough ideas to get them into 2023, and I'd bet money that you’ll walk away with just as many for your business.  

Listen to the live coaching call podcast episode now.

Cuz there’s NOTHING boring about more business…

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

Your lead magnet is the key to create a profitable business... that's if you do it right. What most people don't realize is that the TITLE of your lead magnet is the single biggest difference-maker in whether people will opt-in, or walk away.

In this episode, I'll show you how to decide on the perfect lead magnet and how to craft the most irresistible title that will increase your opt-ins and grow your client base.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Content marketing is my favorite way to build a raving customer base over the longterm... but it can be a bit exhausting!

I'll share with you my tips and tricks that can help you multiply one great piece of content 10x. Use it up to 10 ways, on different platforms, without having to start from scratch every single time. You'll reach more people, and have a much greater impact without working yourself to the bone.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Your homepage is the most important page on your whole website because it's what your customers will usually see first.

In this episode, I'll share the perfect homepage blueprint — exactly what to put on your homepage to convert your prospective customers into buyers!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Nothing beats email marketing for turning someone from a cold prospect into a warm lead, and finally into a buyer.

But the first step (and possibly the most important one) to have a successful email marketing strategy is getting your email opened by your prospect. It's all about having a great subject line and I will show some dead-simple formulas to get you started. In this episode, I will give you 8 subject line templates that you can use that I can personally guarantee success with!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Facebook Retargeting Ads is hands-down the smartest way to spend your ad money.

Targeting those people who already know about your business and are somewhat interested in what you offer is much easier than reaching cold leads — more profitable too. In this episode, I'll share with you 5 retargeting ad types that can convert those warm leads to flaming hot customers. Listen in, 'cuz things are gonna heat up!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

With the Corona Pandemic in full swing, small business owners and entrepreneurs like you are concerned. I recorded this critical episode as a way to help support you through it. 

What can you focus on? What can you do now that you didn't have time for in your daily routine? And how can you keep the cash flowing so your business can not just survive, but THRIVE once this thing is safely behind us?

Let's talk about $$$$.

There's a huge misconception out there that displaying pricing info on your website will take away negotiating power, and lead to fewer sales. Nothing could be further from the truth! In this episode, we'll tackle the topic of why you should put your pricing on your website and how to address all the common business mistakes that most business owners don't realize they're making by leaving price off the table.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Facebook and Instagram ads are amazing opportunities for small businesses to get in front of their target audience.

Feeling nervous doing ad campaigns? Don't worry! I will answer all your questions about Facebook and Instagram ads that will enable you to implement effective ad campaigns that will surely help grow your business.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want to grow your business by utilizing all that the web has to offer through sales funnels? Wondering what the heck a sales funnel even IS?

We have the amazing Gavin Bell on this episode — and believe me, this conversation is pure GOLD! He's gonna clear up any confusion about sales funnels, and let you know exactly how you can get started. He has amazing advice for you on how to make your sales funnels effective - and this applies to any type of business, but especially for service businesses out there! He'll give us the low down on what to do and what not to do to make those warm leads into converts.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Your website is the most powerful marketing tool you have as a small business. 

It can do a lot of the heavy lifting of attracting new leads and then convince more of them that they wanna work with you or buy from you.

But most sites just aren't set up to be successful, so you might be wondering if a redesign is needed at this point.

I’ll tell you how to know for sure, and what you definitely want to focus on this time around, so you can increase your reach and your impact with prospects.

And if you're really serious about doing things right, you won't want to miss my Free Masterclass, "How to Create & Launch Your Own Profitable Client Generating Website." Click here to save your seat!

Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today.

The rest? Well, they’re just window shopping — at least for now.

So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger?

You gotta get 'em on your email list, that’s how.

And the only way to do that is with an absolutely irresistible lead magnet.

Something that makes a small, yet tangible promise, and delivers on that promise — whetting their appetite for “the real thing” in the process.

If this sounds like some kind of sorcery, fear not!

In this week’s episode of “The Profitable Website” podcast, I sat down with Salome Schillack who knows a thing or 2 about highly converting lead magnets.

We get into all the nitty-gritty details, including:

✔️ How to nail down the right topic for your lead magnet, (and why most businesses miss the mark completely)

✔️ Your different format options, and what specific TYPES of lead magnets are doing really well right now

✔️ Where the emphasis NEEDS to be if you want massive opt-ins (trust me, you do!)

I can tell you from personal experience, the right lead magnet can fundamentally change your business for the better.

So if you’re thinking of skipping this episode… Big mistake! Listen now!

Check out Salome Schillack 👉 https://shineandsucceed.com/tss-podcast/

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

If you want your website to stand out in your local area and take full advantage of being found in local search, you're gonna need some great content to make it happen. But it can get real confusing what kind of content can I make, and HOW can I get it to work for getting my business found? In this episode, I'm gonna break it all down, and make it super SIMPLE. I've got some great ideas that you can take and run away with today, so you can confidently start creating the content, and getting the results you want.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

Email marketing is STILL the single best way to market your business in 2020. Better than facebook ads, better than instagram ads, because its a list you OWN. Social platforms can drop like flies at any time, but your list, that list is yours. But like everything else in business, there's a right way and a wrong way, and if you're a total newbie to this email marketing thing, I've got your back here. In this episode, I'll walk you through every single thing you need to not only build deeper connections through email, but how to build that list up in the first place, as quickly as possible.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

I often hear clients say that Facebook ads don't work for them. But, in reality, it does actually work very well you just need to know the 3 parts to a FB ad that converts which are targeting, what you offer, and the creative (image and COPY). In this episode, I'm going to share my process on how you can create a compelling FB ad that converts. You'll also know how to make a good FB ad so you can spend your ad budget much more strategically and effectively

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

If you are a business selling to a local audience, appearing in the top-3 spots of the Google maps listings can get you a lot of customers. It's actually the best place to be on a search results page. But, with lots of competition that's only getting stiffer, you're probably wondering, what you can focus more on to rank higher than your competitors. In this episode, I'm going to share the biggest needle movers that will affect your Google maps ranking. Also, you'll get tips that you can use as your strategy to get more exposure compared to your competitors. Focus on these, and you'll get the most results for your effort.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

No matter your industry, your clients and customers have lots of questions. Answer them, become a trusted source of info, leading to sales in the near future. Ignore them, and they’ll keep looking elsewhere.

In this episode, I'm gonna share my favorite strategy to turn your website into your #1 salesperson on autopilot, using nothing more than the questions you get all the time, and your most honest answers. Done correctly, you’ll start to build massive amounts of trust, loyalty and yes — sales.

Instagram is an amazing opportunity to put your brand in front of your target customers. BUT nowadays, organic reach is getting harder and harder, becoming more pay to play and there's still many tactics and strategies to grow if you play it right. In this episode, I'll be introducing Ben Leavitt. A YouTuber, marketer, and host of the Project Passion podcast who's going to share the tactics that work today on Instagram. So, with this knowledge and a bit of time put in, you’ll grow your Instagram account, and people will remember you, and ultimately want to work with you or buy from you, NOT your competition.

• Check out Ben Leavitt's Youtube Channel: https://www.youtube.com/channel/UCs3lGJvaDVFOjQ3wnv_cggA

• You can also listen to his podcast which can be found here: https://apple.co/2MuaAg3

• And follow his Instagram account: https://www.instagram.com/benleavitt_

• Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

• Want a FREE 30-minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

A solid email list is still the #1 BEST way to generate customers & clients for any small business. But there’s so much bad information and limiting beliefs out there that can stand in your way, and stall your growth. In this episode, I’m going to address each of the biggest myths that can sabotage your efforts so you’ll know the truth — and ultimately what’s possible with building and marketing to an engaged email list

You’ll feel much more energized about the idea of building a list, and walk away with some solid ideas you can start using TODAY.

• Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

• Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

If you're a local business, lead generation has to be a priority. Getting people through that front door whether thats figuratively if you work from home, or travel to your customers, or literally, if you have a retail shop or restaurant or bowling alley. Either way, getting people in is the lifeblood of any local business. In this episode, I'll walk you through 3 proven lead-gen funnels you can use to win over your prospects, and keep them coming back for more.

So by the end of this episode, you’ll have 3 amazing ideas to pick from that will bring new people in, and keep 'em right where you want 'em!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

Facebook ads can be extremely powerful for small businesses like yours, but any given ad is only as strong as the targeting behind it. In other words, show it to the wrong people, and you’ve just thrown your entire ad budget out the window. But show it to the RIGHT people, and NOW you’re onto something. That’s where facebook custom audiences come into play. A custom audience is essentially one that’s pre-warmed up, either from interacting with your brand already either on your website or facebook or instagram.

I’m gonna show you 4 of my favorite custom audiences you can start building today so you can start spending your advertising dollars even more effectively, resulting in new customers coming in every day, on autopilot.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

Branding is one of these business buzzwords that is pretty misunderstood. Some people use it interchangeably with logo design, some people’s minds go right to business cards and websites. So today, we’re gonna get crystal clear on what branding is, and the biggest mistakes small businesses make when it comes to branding.

I've brought on the amazing Laura Beaparlant, a branding expert for entrepreneurs to go over everything you need to know.

In the end, you’ll be able to safely sidestep these challenges, and you’ll know how to do better in creating a brand strategy that resonates with your ideal customers, and puts you in a unique position in your market so you stand out above and DOMINATE your competition on every level.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

Have you used LinkedIn to attract more clients to you and your business?

It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours!

Many small business owners still worry that the platform is too formal or corporate for their audiences.

The truth is — LinkedIn could very well be one of your most underrated marketing channels.

In 2020, LinkedIn was voted the most trusted social network, AND traffic from LinkedIn converts 3x as much as traffic from Facebook, Instagram and Twitter. 

In this week’s podcast episode, I’m taking you deep behind the scenes to know my dead-simple 2-step system — and how I get more business using LinkedIn.

Also, I let you in on the all-too-common method that NEVER works — so you can avoid ever doing it yourself. Seriously, it’s such a turn-off I can’t even tell you (I routinely have to remove connections because they do this!)

So if you’re ready to FINALLY make LinkedIn work for you, let’s dive into the strategy!

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

If you think email marketing is dead, I want you to think about this: on average, for every $1 spent on email marketing $44 is made in return. That’s a crazy statistic, but it actually makes sense. Email is an incredibly personal medium, but you can only get an ROI like that if you play it smart. And that’s what this episode is all about. Email marketing is still one of the best, most profitable ways for any small business to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost. But some things that used to work don't anymore. I’m gonna share all my secrets with you, what’s working right now in email marketing.

By the end of the show, you’re gonna be able to use email as YOUR very own secret weapon to stealthily build trust with your prospects and turn them from skeptics into true believers of what you can do for them. So everyone who wants a 44x ROI, raise those hands.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

If you’re running a small business, I’m sure you’ve heard a lot about advertising on Facebook. You may have even heard a lot about that from me. While Facebook advertising IS a great opportunity, it’s younger, quirkier cousin Instagram is arguably an even bigger opportunity as we head into 2020. In this episode I'll be your guide to the exciting world of Instagram advertising, and I'll share with you 7 of my favorite tips, tactics and strategies for making the most of the platform, and of your ad spend.

Stick with me till the end, and you’ll know what’s working now, and what you should be focusing on if you wanna get your message and offers out there, while making an impact, and spending as little as possible to do it.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

You can talk as much as you want on your website about how good your business is at solving problems for your customers, but it’s never gonna be as convincing as if you were to get someone else to say it for you. Of course, by that someone else, I mean your current or past customers. Testimonials are KEY as we go into 2020. Written ones have their place, and are generally the easiest to get, but I want to challenge you to go outside your comfort zone in this episode and really consider getting a handful of VIDEO testimonials to make your marketing really work for you.

By the end of this episode, you’ll know exactly how to go about getting them, and filling in that super important missing piece that’s probably stopping a lot of potential customers from following through with you. We’ll talk about how you can do it yourself, and how our guest Patrick’s company VideoPeel.com can help small businesses like yours automate the whole process.

Use promo code: WESM for 15% off VideoPeel!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

How will you get the word out for your business in 2020? When you run a small business, this is a very important question, because on one hand, you can’t afford a huge ad spend… but on the other hand, you can’t afford to ignore advertising either — even if you rely on word of mouth. That can be unpredictable, but the right digital marketing campaign can and should be consistent and reliable once you get it going.

By the end of this episode, you’re gonna be surrounded by some really exciting ideas to get people who have no idea who you are right now to not only know your name, but be super interested in working with you or buying from you.

You should also sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Are you looking for a cost effective way of advertising your business? No matter what you might think about Facebook, the truth is, it’s still a really effective way to get your business and your offers in front of your ideal customer for WAY less than more traditional advertising methods. But it CAN be confusing, especially if you’ve never done this before.

So my aim for this episode is to strip away the confusion, and let you know exactly what’s working today, and what's gonna keep working into 2020 and beyond. So once you know this stuff, you’ll be much more prepared to create a winning ad campaign that will get new prospects to your website and into your business every single day. 

This episode is sponsored by my brand new FREE video masterclass training, How to Create & Launch Your Own Profitable Client Generating Website. In this 60 minute on-demand training video, I’ll show you how your service business can attract new clients on autopilot without the content confusion, tech troubles or designer pricetags that might have tripped you up in the past. It’s 100% free, just go to theprofitableweb.com to get your hands on it.

Your ideal customer is probably searching online for what you can do for them right now. But are YOU the business that pops up for them, or are your competitors showing up instead? Most small businesses aren’t doing all they can to show up in search, but after listening to the action items in this episode, YOU’LL know exactly what to do!

You’ll outrank your competitors, and be MUCH more likely to win the Google search game.

Is your website focused on … the FUTURE? More to the point, is it thinking about your future customers? Did you know that only about 10% of people coming to your website today are ready to BUY today? People do all kinds of online research before they commit to anything, so when we talk about building a profitable business, it’s your FUTURE customers that are gonna make that happen. So here’s my question for you: is your site set up to build that list, and keep them coming back, once they’re ready to pull the trigger?

In today’s episode, I’m going to give you all my secrets to turn your website into an automated future customer building machine. And if you play your cards right, you can actually shorten that lead time pretty dramatically, bringing them into the very NEAR future. Buckle in tight, cuz where we’re going, we don’t need ROADS. (End the 'Back to the Future' puns... NOW)

When I consult with small business owners who try to DIY their own website, guess where I see the biggest missteps? Spoiler alert — It's the images! This is a huge issue because the wrong images can make your site look homemade and amateurish... which makes prospects trust you a whole lot less as a business. But there's good news: it’s easy to fix! In this episode, I’ll give you my best advice where to find the best website images for free or cheap, what to look for, and what to NEVER use.

In the end your website will connect better with your potential customers, and the images you get will help you clarify what you do so they pay attention, and GET what you're trying to say. You’ll see people sticking around longer, making them more likely to become paying customers. Not to mention you’ll just have a much better looking website. It's what I call a win-win, baby!

Do you know what makes people click away from your website more than anything else? Confusion. The thing is, there are a handful of things you probably have on your website RIGHT NOW that are confusing your potential customers, getting them lost, and ultimately losing you the sale. But in this episode, I’ll give you the dirt on some of the most common offenders I see ALL the time that you can simply remove from your website, and instantly turn the clutter into clarity.

In the end, your prospects will have all the right info they need to confidently make a decision, without being sidetracked and confused by all the extra clutter that small businesses just love to throw in there.

If you offer a service, you better believe people are going to your website before they make any decision to work with you or not. Most small service businesses miss the mark completely with too many unnecessary pages that say the wrong things, and OVERSHARE — which just makes people freeze up and do nothing. I’ll show you the 7 must have pages you can stick to, and eliminate pretty much everything else.

Not only will this episode help you simplify and streamline your website, it will make it so much easier for clients to follow the path you lay out for them, resulting in more consultation calls, appointments and bookings.

On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients?

That’s ok! I’m here to help you turn it up to a perfect 10. 

With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website…

So you can break through, and help them see that you’re the one who can help them the most.

Here’s what we chat about today:

✅ The 3 ways to integrate your customer’s stories onto your website for maximum conversions and appointments booked. This puts boring website templates you see everywhere to shame!

✅ What to include in your ‘about me’ section to turn browsers into buyers (hint it’s not all about you!). The trick to lowering people’s BS detector is to include THIS one thing.

✅ How to take your website visitors from pain to pleasure with the right images. You’ll discover how to subconsciously display empathy and position you as the right person.

Who knows…

Just one idea you get from the podcast could add thousands to your bottom line.

Listen to the podcast now and soak up all the secrets, then plan how you’ll add them on YOUR website this week!

Check out more of Jules Dan 👉 https://julesdan.com

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

Imagine you have the world’s highest performing website.. But what good is it if NOBODY comes to the party? I’ll give you some of my easiest, smartest, quickest tactics to start driving more traffic to your website, where you can start that conversation and get more customers in your virtual door.

Even if you only pick a few of these to focus on, you’ll start to see more traffic in DAYS, not months.

Video marketing content is responsible for dramatically increasing conversion rates on websites, and getting way more business in general. In this episode, I wanna show you some of my favorite ways you can use video to amplify your business, and basically duplicate yourself, even if you’ve never done it before, even if you’re scared by it. 

You’re gonna see for yourself how easy it can be, and I bet you’ll be excited to try at least one of these tricks. I also bet you’ll see some real growth if you do.

Do you know how much psychology impacts buying decisions? In this episode, we’ll go deep into some of the easiest, cleverest ways you can use subtle mind hacks to not manipulate, but to best appeal to your ideal customers on your website... so more of them will do what you want them to do — buy from you, or become a valuable client. And nothing I’m going to share today is hard to pull off either.

The only question is, which of these techniques will YOU add to your website to increase conversions and pull in more business?

conversion optimization

When you’re running a small business, resources can be tight… wouldn’t it be nice if your website could automate certain tasks, and take them off your plate? 

Imagine how much more you could get done if your website was basically an extra employee, possibly your BEST employee. That’s what I’m gonna show you how to create on this very special episode.

If you’re running a small business, why bother focusing on your website? And how can you make it PROFITABLE for your business, even when you aren’t using it to sell products/services directly on the site? Truth is, 95% of small business websites AREN’T profitable, which means they’re FAILING the businesses they represent. Your website can 100% bring in new leads every single day on autopilot, but only if you get it right. That is the mission of this entire podcast, starting with this premier episode. I’m going to go over the 7 big myths that most small business owners believe about their websites that are actually holding them back from being money-makers for their business.

In the end, you’ll be able to safely sidestep these small business website myths so you can have a site that’s built like a customer or client trap, funneling them from that great big Internet, to YOUR site, where you can speak to them in a way that matters, and give them everything they need, in the correct order, so you can build trust, get more of them to become leads, and finally paying customers who come back to you again and again… building a business that’s profitable, and a life you LOVE.

Does your business cater to locals? Whether you have a single location or 30, you want to be on the map.

Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎)

And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. 

In this podcast episode, I’m going to talk about my perfected location page blueprint you can add to your website for an instant lift to your local visibility.

This is something you can quickly and easily add to your website in an afternoon — and trust me, it’ll make all the difference to your ability to rank and show up exactly where and when it matters to your local customers and clients.

Surely, you’ll be in perfect shape to be found in map listings, resulting in more business.

So if you’ve ever wondered what it takes to be featured in the coveted Google map 3-pack, listen to this podcast! 

It’s like a treasure map for your local business, so don’t sleep on this one!

Cheers to the ultimate destination!

Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short!

I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts.

And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing required!

In this week’s podcast episode, I sat down with Instagram and Tiktok expert Elise Darma to talk about how real businesses can jump on this short video trend and take full advantage of all it has to offer.

We get into it ALL, including:

✅ Why it’s likely not really a TREND at all (This one’s gonna be around for a while, folks!)

✅ What kinds of videos work best for small businesses.

✅ Just how easy is it to make an attention-grabbing video.

✅ Easy repurposing tricks so you can use the same video in 3 different places (3x the eyeballs!)

✅ The recommended posting schedule (that Instagram itself accidentally leaked out) to maximize your exposure and growth.

This one’s definitely gonna give you some good ideas, and inspiration, so give it a listen.

Check out more of Elise Darma 👉 https://elisedarma.com

Follow Elise on IG https://www.instagram.com/elisedarma/

More videos here https://www.youtube.com/EliseDarma

6 Easy Reel Ideas to Grow Your Business 👉 https://elisedarma.co/reels

Download tiktok video with no watermark 👉 https://snaptik.app

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉  https://wesmcdowell.com/training

Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.”

Well I’m here to tell ya, nothing could be further from the truth!

Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops.

So if you wanna know what each one needs to be responsible for in any successful small business…

Don’t sleep on this one, it’s one of the most important fundamentals in strengthening your business.

Because websites and social media are stronger TOGETHER 🤝🌈

So listen now and discover it for yourself! 

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️?

Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review.

So which direction is gonna be most effective in growing your business?

In other words — are all reviews created equal? Not really!

In this podcast, I’ll be breaking down the key differences between Yelp, Google and Facebook as review platforms, showing you the good, bad and — yes, potentially very ugly sides of each.

By the end, you’ll know which platform you should chase, and direct your customers toward if they want to leave you that 5 star review.

And you’ll also know which platform I’d give ZERO ⭐️’s if I could! (Ok, that was dramatic, but you’ll see what I mean...)

So listen now and get those ⭐️⭐️⭐️⭐️⭐️ today!

Get web hosting for less! Head out to 👉 https://wesmcdowell.com/hosting 

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business.

But like all things marketing, it’s all in the optimization if you wanna see real results. 

I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎

Seriously, my Google My Business videos are some of my most popular on Youtube, which brings a crazy amount of questions from my audience. And a lot of them are asking the same things…

So I decided to answer all the most important (and popular) questions I get about Google My Business. 

These answers will mean the difference between ranking #1 or somewhere on page 7, so this will be worth every second of your time!

The Ultimate Google Ranking Kickstart Kit for Service Businesses 

👉 https://wesmcdowell.com/google 

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you.

In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area. 

He wants to rank #1 in local search to be exact. And the cool part? It’s totally doable! 😎

So what’s it gonna take? During this coaching-style episode, we discuss small tweaks and a few bigger marketing shifts he can make to reach his goal — hint — these are things YOU can do too! 

We talk about it all, including:

✅ Is content marketing good for local businesses?

✅ The 2-tiered Facebook ad strategy that’s perfect for local

✅ Why knowing your numbers is the secret sauce to profitable advertising

✅ Way, way more!

So listen in on the conversation and “borrow” all the good ideas for your own business…

I think you’re gonna love this one!! 😍

The Ultimate Google Ranking Kickstart Kit 👉 https://wesmcdowell.com/google

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

I absolutely love today’s topic, not just because it's interesting but it's also close to my heart.

Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach more people.

So I'm super excited to have him on, to give a little bit of that knowledge to you guys as well. So listen now!

Checkout Lennon Bone at https://videocreators.com

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Running paid ads is an excellent way to get quick traffic to your website. 

But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳

Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎

When your website’s less like a strainer and more like a mousetrap, an amazing thing starts to happen — your ads that were a never-ending money pit are now suddenly profitable.

And the best part of this is, these aren’t crazy “I need to call my web designer” fixes...these are easy to do yourself.

So listen now and be ready to turn your website into that customer trap, like it was always supposed to be.

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind.

And that’s why I couldn’t be any more excited to share this podcast episode with you!

Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successful lawn care business. 

He has an epic goal for this summer… to TRIPLE his client list. While that may sound daunting, I was more than up for the challenge! 😎

We look into everything he’s currently doing right, and what could use some work… and I’ve got some great ideas he can get going with TODAY to help get him there.

So if you’re doing great already and just wanna break through to that next level…

Or if you need to just get things finally moving for your business…

Just think what tripling YOUR business could look like. I’m here to support that outcome 💯%!

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training