Explorez tous les épisodes du podcast The Profitable Play Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 364: The Automated Campaigns Every Play Cafe Should Have Running (And How To Set Them Up) | 04 mai 2026 | 00:56:08 | |
In this episode of The Profitable Play Podcast, I’m joined by Nick Veneris, Email Marketing Expert at Aluvii, for a conversation all about email marketing, automation, and how indoor playground and play café owners can turn the customer data they already have into more bookings and repeat visits. One thing I really want to emphasize upfront: this conversation is NOT platform specific. Even though Nick is from Aluvii, the strategies we discuss apply no matter what POS, CRM, or email platform you use. This episode is really about understanding your customer journey and communicating with more intention. We talk about:
If you’ve ever felt like you’re sitting on valuable customer information but not fully using it—or like your marketing feels reactive instead of predictable—this episode is packed with practical strategies you can start applying immediately. FREE E- Mail Marketing Playbook: Click HERE Book A Demo With Aluvii: Click HERE OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 363: Google’s NEW Review Rules — What to Stop Doing + What to Do Instead | 29 avr. 2026 | 00:27:27 | |
Google updated its review policies in April 2026—and many of the strategies play café and indoor playground owners have relied on for years are now considered violations. BLOG for this episode: https://www.michelecaruana.com/blog/new-google-review-rules In this episode, I break down what actually changed, what’s now banned (including incentivized reviews, in-person asks, and review gating), and how Google’s AI is actively flagging suspicious behavior. More importantly, I walk you through exactly what to do instead—so you can continue generating consistent, high-quality reviews without putting your business at risk. If reviews drive your bookings (and they do), this is a shift you need to understand. In this episode, we discuss:
GOOGLE'S POLICIES: https://support.google.com/business/answer/3038177?hl=en OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 362: How Sunshine Indoor Play Uses a Nonprofit Arm to Serve More Families | 13 avr. 2026 | 00:52:55 | |
In this episode of the Profitable Play Podcast, I sit down with Kate, the owner of Sunshine Indoor Play in Lake Havasu City, Arizona—an indoor playground and play café that has evolved into a true community hub for moms and families. BLOG for this episode: https://www.michelecaruana.com/blog/non-profit-play-cafe Watch on YouTube: https://youtu.be/HwetKpdryvQ Kate shares how she built a multi-revenue business that includes open play, memberships, retail, a coffee shop, birthday parties, and a nonprofit arm designed to support families through services like mental health groups, lactation support, car seat checks, and access to essential baby items. We also discuss how her personal experiences shaped both her business model and mission, and how her faith plays a central role in how she leads, makes decisions, and serves her community. Inside this episode, we break down how she raised over $55,000 in local sponsorships to fund her build-out, why being in a small town actually worked to her advantage, and the realities of opening and running a play café with no prior business experience. Kate also shares what surprised her most about her revenue streams—including why birthday parties underperformed expectations, how memberships and open play now drive nearly half her revenue, and how she’s working to grow her café sales. Plus, we talk about the challenges of managing multiple revenue streams, balancing motherhood with business ownership, and her long-term vision to build a sustainable, purpose-driven business that can eventually be passed on to another family.
Website: https://www.sunshineindoorplay.com/ Instagram: https://www.instagram.com/sunshineindoorplay/ OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 361: 6 Operational Shifts Play Café Owners Are Making in 2026 | 06 avr. 2026 | 00:36:47 | |
In this episode of the Profitable Play Podcast, we’re breaking down 6 "micro-trends" or shifts some play cafes are quietly making behind-the-scenes as we go through 2026. BLOG for this episode: https://www.michelecaruana.com/blog/simplify-your-play-cafe These aren’t big flashy trends—but they’re the small operational shifts that can have a huge impact on your day-to-day, your team, and ultimately your quality of life as an owner. Because at a certain point, it’s not just about adding more. It’s about simplifying what you’re already doing so your business actually feels manageable to run. In this episode, we cover:
If you’ve been feeling stretched, overwhelmed, or like your business is more complicated than it needs to be, this episode will help you start thinking differently about what to streamline, what to rethink, and what actually makes sense for your space. (Episode 49) Adding An Automatic Service Charge To Parties: https://bit.ly/4cme8Pr (Esisode 203) How To Create A Summer/Seasonal Membership Offer: https://bit.ly/3NXe4MQ OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 360: How Hangtime Play Café Hit 250+ Members in Just 2 Months | 30 mars 2026 | 01:10:13 | |
In this episode of the Profitable Play Podcast, I sit down with Erin and Justin, the owners of Hangtime Play Café in Arlington, Washington—an indoor playground and play café that scaled to over 250 members just two months after opening. We break down how they pre-sold over 100 memberships before they even opened, the exact strategies they used to build demand early, and how they created strong recurring revenue from day one. We also dive into how they designed a smaller 2,500 sq ft space to feel bigger, more premium, and highly functional—maximizing every square foot to support open play, memberships, and birthday parties without sacrificing the customer experience. Plus, we discuss what’s actually driving revenue in their play café business, including how their café is contributing a significant portion of total sales, how they’re balancing memberships, open play, and private parties, and what they’ve learned about capacity, pricing, and operations in their first few months. We also cover a major build-out challenge—a delayed play structure shipment—and how they used that time to build hype, collect leads, and strengthen their brand before fully opening. If you’re starting or growing an indoor playground, play café, or kids’ activity center, this episode is packed with real-world insights on membership growth, play café design, revenue streams, and what it actually takes to launch and scale successfully. WATCH on YouTube: https://youtu.be/2acgncX70Rk BLOG for this episode: https://www.michelecaruana.com/blog/founding-members-play-cafe Hangtime Play Cafe IG: https://www.instagram.com/hangtimeplaycafe/ Hangtime Play Cafe Website: https://www.hangtimeplaycafe.com/ Hangtime Play Cafe TikTok: https://www.tiktok.com/@hangtime_playcafe OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 359: Feeling Like You Can't Compete With "Free"?: How to Sell Out Paid Events at Your Indoor Playground | 19 mars 2026 | 00:35:07 | |
If you’ve ever opened social media and thought, “How am I supposed to compete with all these FREE events and classes?”—this episode is for you. BLOG for this episode-- click here! In this episode, I break down why indoor playgrounds and play cafés don’t actually compete with free events—and how to position your paid classes, camps, and events so they consistently sell out. Free events often come with crowds, long lines, and unpredictable experiences, while paid events offer structure, convenience, and a higher-quality experience that many families are happy to pay for. We’ll cover:
If you’ve been second-guessing your pricing or struggling to fill events, this episode will help you reframe your strategy and sell with confidence. OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 358: From Speech Therapist to Multi-Location Inclusive Play Space Founder With Lindsay | 02 mars 2026 | 00:55:37 | |
In this episode of The Profitable Play Podcast, I’m joined by Lindsay, the founder of Spirited Play Labs—an inclusive, membership-based indoor play space in the San Francisco Bay Area designed to support neurodivergent children and their families. Lindsay is a former speech therapist, a parent of a neurodivergent child, and she now identifies as neurodivergent herself—so this conversation blends real-life inclusion, sustainable operations, and multi-location growth. We talk about how Lindsay scaled from one location to three (with a fourth planned), how she built a team structure that allows her to stay out of daily operations, and why her staff and culture are the most defensible part of her business model. We also cover the behind-the-scenes of becoming a vendor with California’s Regional Center so certain families can have memberships covered—creating a B2B revenue stream and a strong referral engine. If you want practical ideas around membership models, inclusive play design, staff training, customer experience consistency, and scaling beyond one location, this episode is for you. BLOG with top 12 takeaways: https://www.michelecaruana.com/blog/spirited-play-labs-interview In this episode, Lindsay and I cover:
Connect with Lindsay / Spirited Play Labs
RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 357: 9 Sneaky Reasons I See Play Cafés Struggle to Grow | 23 févr. 2026 | 00:54:45 | |
n this episode, I’m sharing 11 sneaky patterns I consistently see holding play cafés and indoor playgrounds back—not because owners aren’t working hard, but because these habits are easy to miss when you’re in the day-to-day. BLOG For this Episode: https://www.michelecaruana.com/blog/why-play-cafes-struggle-to-grow I explain how inconsistent boundaries, unclear systems, staffing challenges, and operational habits quietly limit revenue, increase stress, and prevent businesses from reaching their full potential. These issues are incredibly common—but once you identify them, they are entirely fixable. In this episode, I explain:
This episode is especially helpful if you:
RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 356: Buying, Running, and Pivoting a Play Café: Hard Lessons, Smart Decisions, and What Comes Next with Kaylinn | 11 févr. 2026 | 00:48:12 | |
What’s it really like to buy an existing play café instead of starting from scratch? In this candid conversation, I sit down with Kaylinn from Kay’s Play Days — former owner of Monkey Around Play Café and now floor manager at Wise Wonders Children’s Museum — to talk through the real behind-the-scenes of purchasing, running, and ultimately closing a play space. Watch on YouTube instead: https://youtu.be/FV7nwc-nBZA She shares what she wishes she had verified before buying, lessons around finances and leases, and the operational realities that don’t always show up in a business plan. We also talk about the personal side of ownership — how the long hours and stress impacted her family — and why stepping into a museum leadership role has given her more balance without leaving the industry she loves. If you’re considering buying, selling, or simply questioning whether ownership is right for you, this episode will give you clarity, perspective, and practical lessons you can apply immediately. • Buying vs. starting from scratch • Due diligence and financial transparency • Lease and landlord challenges • Hidden operational realities of ownership • Why she’d skip bounce houses next time • Simple ways to empower your team • Creative staffing partnerships • The personal and family impact of ownership • Pivoting into a museum leadership role Follow @kaysplaydays on TikTok, Instagram, YouTube, and Facebook Get the complete step-by-step blueprint inside Play Café Academy + a free month of Play Maker Society. Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 355: Retain Customers And Get Repeat Bookings By Creating A "Disney-Level" Experience At Your Play Cafe With Vance Morris | 02 févr. 2026 | 00:36:05 | |
Retain your customers and get repeat bookings by creating a Disney-level experience at your indoor playground business or play cafe business! Watch on YouTube: https://youtu.be/S5mc-itOHuk What if the reason families don’t rebook birthday parties, memberships, or repeat visits isn’t your pricing, marketing, or competition—but your customer experience systems? In this episode, I’m joined by Vance Morris, a former Disney leader who spent over a decade designing and operating guest experiences at Disney—and now helps brick-and-mortar businesses create raving fans for life without overspending or burning out. This conversation is especially relevant for indoor playground and play café owners who are: ...Facing increased local competition ...Frustrated with always chasing new leads ...Tired of the social media hamster-wheel and getting new customers in the door each day ...Competing against chains or copycat concepts ...Relying heavily on birthday parties for revenue ...Trying to stand out without discounts or constant promotions In this interview, we cover: ...Why customer retention beats customer acquisition for play businesses ...How Disney delivers consistent, magical experiences using systems—not perfect staff ...The biggest mistake small businesses make when training employees ...How scripts, SOPs, and onboarding create freedom instead of rigidity ...Low-cost ways to create tellable moments that drive referrals ...How experience impacts party rebookings and guest-to-customer conversion ...What indoor playground owners should focus on after the party ends Vance also shares real examples of how small changes—many costing little to nothing—can dramatically increase repeat business and lifetime customer value. If you want families talking about your business, choosing you over competitors, and coming back year after year, this episode will completely shift how you think about experience. Resources & Links: Download: 52 Ways to Wow Your Customer Without Breaking the Bank Learn more about Vance: vancemorris.com More ways to implement Disney magic at your play cafe: https://bit.ly/3M7MVFU OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 354: Managing Parties, Capacity, and Staff in a Large Play Café With Kristina Lai From Busy Bee Play Cafe | 26 janv. 2026 | 01:00:34 | |
What does it actually take to run a successful play café once you’re past the opening phase—especially when your space is larger than most independent, non-franchise-chain locations? In this episode of the Profitable Play Podcast, I sit down with Kristina Lai, owner of Busy Bee Play Cafe in Indianapolis, Indiana. Their 8,500+ sq ft facility is on the larger side for a non-chain indoor playground business, which brings its own unique challenges and advantages. On the challenge side, a larger space means a bigger team (often with a high number of teenage staff), higher capacity to manage, more moving parts operationally, and the ability—and pressure—to run a high volume of birthday parties every single week. On the flip side, that size also creates real opportunities: multiple parties running at once, diversified revenue streams beyond open play, a full balloon bar, stronger café potential, and more flexibility in how the business actually makes money. In this conversation, Kristina shares a candid, behind-the-scenes look at how she navigates both sides of that equation. We cover: ...Operating a larger independent play café without franchise systems ...Managing a large, mostly teenage team in peak seasons ...Running a high volume of birthday parties each week—and why systems matter ...Hosting multiple parties at the same time without overwhelming staff or guests ...Real revenue breakdowns: open play, parties, memberships, café sales, retail, and balloons ...Building a profitable balloon business after Party City closures ...Using reservations and memberships to control capacity in a high-traffic space ...When memberships attract the wrong families—and how to handle it ...Letting go of problem members and employees (and why some money isn’t worth it) ...Launching hot food in a play café without turning it into a full restaurant ...The emotional toll of running a large play business and being “always on call” ...How ownership impacts family life when your kids grow up alongside the business This episode is especially helpful if you: ...Own or are planning on opening a play café or indoor playground ...Are considering (or already running) a larger-than-average independent space ...Run frequent birthday parties and want better systems ...Want multiple revenue streams without burning out ...Are managing staffing, capacity, or boundaries 👉 Busy Bee Play Cafe Website: https://www.thebusybeeplaycafe.com/ Instagram: https://www.instagram.com/thebusybeeplaycafe/ 🎧 Prefer video? Watch on Youtube: https://youtu.be/xIss67qwn3I OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 353: Facing Competition, Adding A Cafe, And More First-Year Trials and Successes With Charlesee and Max From Little Dreams Play Studio | 19 janv. 2026 | 00:53:03 | |
In this episode, I’m joined by Charlesee and Max Woosley, the husband-and-wife owners of Little Dreams Play Studio in Dayton, Ohio. They opened in March, expanded quickly, added a café, and almost immediately faced new competition. We talk about what that actually looked like behind the scenes—and how they’ve navigated growth, staffing, pricing, and marketing without losing focus or burning out. In this episode, we cover...
Connect with & follow Little Dreams Play Studio: OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 352: 2026 Trend Predictions For The Indoor Play Industry (Part 2- Operations and Day-to-Day) | 12 janv. 2026 | 01:06:11 | |
This is Part 2 of my annual indoor playground and play café industry trends episode — a series I’ve released every single year since 2019. Part 1 focused on business design and planning. Part 2 is about operations, systems, and the decisions owners are making behind the scenes that will quietly determine who is still standing in 3–5 years. These aren’t “ideas to try.” These are structural shifts happening right now inside profitable, sustainable play businesses. And if you miss them They’re expensive to fix later. In this episode, I break down the operational and ownership trends shaping 2026, including:
RESOURCES MENTIONED: Episode 105: Call Forwarding Systems To Better Customer Service Episode 84: Making Money As A UGC Creator Episode 349: Business Sponsorships with Jayci from Tiny Play Episode 341: Lead Your Team Better in 2026 Play Cafe Academy & Play Makers Society OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 351: 2026 Trend Predictions For The Indoor Play Industry (Part 1- Planning and Design) | 03 janv. 2026 | 01:07:15 | |
Every year (since 2019!), I release a trends episode for the indoor playground and play café industry — and this year, there was simply too much to cover responsibly in a single episode. BLOG For this episode: https://www.michelecaruana.com/blog/2026-play-cafe-trends As I reviewed what I shared in my 2025 trends video (linked below) alongside what I’ve been seeing all year in Play Maker Society, my live events, and 1:1 coaching, the trends naturally fell into two buckets: 1) planning and design decisions that are expensive to undo 2) operational choices that determine whether a business actually runs sustainably That’s why the 2026 trends are split into two parts. Part 1 focuses on planning: space design, revenue structure, and early decisions that quietly lock owners into years of unnecessary stress if they get them wrong. Many of the 2025 trends from last year's episode are still very relevant — including indoor/outdoor spaces, experience-led design, and bold, playful use of color — but the cost of missing these shifts is higher than ever. This year's list is less about what's "new" and more about what's becoming non-negotiable to have a competition and receccsion-proofed business (that YES: actually pays you).
This episode sets the foundation for Part 2, where we’ll shift from planning to execution — covering operational trends, optimization, and how owners are building businesses that run without burning them out. RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 350: My 7 Best Pieces of Advice for Indoor Playground Owners as We Head Into 2026 | 31 déc. 2025 | 00:53:10 | |
As I wrap up 2025, I wanted to record an episode that goes deeper than trends (but YES, my annual trends prediction is coming up next!)— because what I’m seeing across the industry right now isn’t necessarily a lack of ideas. It’s a lack of foundations. After a full year of interviewing indoor playground and play café owners, working through countless 1:1 sessions, and supporting owners inside Play Maker Society, the same patterns keep showing up — regardless of location, size, or years in business. Owners are busy, but still stressed. They’re marketing constantly, but not converting. They’re deeply involved, but exhausted. This episode brings together the seven pieces of advice I’m giving to (and getting from!) current owners right now — not based on theory or predictions, but on what I’m actively seeing work (and not work) in real businesses. These are the areas where small leaks are creating big problems — and where tightening the fundamentals can immediately change how a business feels to run in terms of quality of life for YOU, the owner. In this episode, I break down:
I also share real examples from owners I’ve interviewed, coached, and worked alongside — including how some have intentionally reduced owner dependency, diversified revenue, and designed businesses that work even when they’re not physically present. This episode isn’t about adding more to your plate. It’s about tightening what’s already there and focusing on the few things that actually make a difference right now. If you’re heading into 2026 feeling busy but still stretched thin, this will help you get clear on where your attention really needs to go next. RESOURCES/ BUSINESSES MENTIONED: (BLOG) Maximizing Cafe Profits (And Why You NEED A Cafe) Evergeen Facebook + IG Ad Basics Interview with Jayci From Tiny Play Interview with Justine from Liv and Mimis Interview with Jessalyn from The Playroom WV The Art Factory and Party Place OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 349: How Tiny Play Café Uses Business Sponsorships, Cafe Sales, and Camps to Create Long-Term Stability | 23 déc. 2025 | 01:01:35 | |
In this episode, I sit down with Jayci, owner of Tiny Play Café, for a thoughtful, experience-based conversation about what it looks like to operate a play café several years into the business. Jayci shares how her café fits into the overall revenue picture, including how the café itself contributes to monthly sales and why local B2B sponsorships have become a meaningful and reliable part of her business model. We dive into how she uses summer camps strategically to help offset slower seasons, what finally made camps work for her, and how timing, structure, and staffing played a role in their success. We also discuss staffing realities, running a business from nearly an hour away, lessons learned during the build-out process, and how Jayci is thinking intentionally about the next phase of the business as her season of life evolves. If you’re looking for practical insight, real examples, and perspective from an owner who has successfully navigated multiple seasons of this business, this episode offers a lot to learn from. OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 348: How Indoor Playground Owners Can Use AI NOW to Set Up a Stronger 2026 | 16 déc. 2025 | 00:35:53 | |
Most indoor playground and play café owners don’t need more ideas going into a new year — they need better execution on the ones they already have. In this episode, I break down exactly how I’m using AI right now to help my indoor playground business owner clients review numbers, tighten systems, and remove the operational friction that quietly drains time and profit. This isn’t about trends or tech overwhelm. It’s a step-by-step, practical walkthrough of how I recommend using AI as an analyst, operations assistant, and planning tool so you can head into 2026 with clearer priorities, stronger systems, and far less on your plate. 05:00–11:00 Strategy 1: Revenue analysis to find 2026 opportunities 11:00–15:10 Strategy 2: Fix party systems before busy season 15:10–17:10 Strategy 3: SOPs that don’t depend on the owner 17:10–19:00 Strategy 4: Floor-plan-based cleaning and safety 19:00–23:10 Strategy 5: Prevent membership churn with AI 23:10–25:35 Strategy 6: Pricing and add-on cleanup 25:35–27:55 Strategy 7: Customer message scripts and decision trees 27:55–29:50 Strategy 8: Policies and incident reporting systems 29:50–31:40 Strategy 9: Repurpose marketing content fast 31:40–34:15 Strategy 10: Website clarity, conversion, and SEO 34:15–38:35 Strategy 11: Partner and sponsor generation for 2026 OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 347: Quick Strategies To Finish the Year Strong Even After a Slow Black Friday | 08 déc. 2025 | 00:34:11 | |
If your Black Friday weekend fell flat or December sales feel slower than expected, this episode is for you. In this episode, I share proven, mid-December strategies that boost revenue quickly and with minimal stress. From annual membership offers to 2025 party pricing, holiday break camps, summer camp gift cards, retail live sales, low-lift holiday events, and more — you’ll learn exactly what works now, why it works, and how to implement it at your indoor playground or play café business. In this episode, you’ll learn:
Links:
OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 346: Turning Your Retail Section Into a Reliable Revenue Stream With Justine From Liv and Mimis | 01 déc. 2025 | 00:59:08 | |
In today’s episode of The Profitable Play Podcast, I’m joined by Justine, the owner of Liv and Mimi’s Play Café, who is now two years into her business journey. WATCH on YouTube (plus get a tour of Justine's retail section: https://youtu.be/BpxtDLo8SNIz) If you’re inside Play Maker Society, you already know how thoughtful and generous she is with her real-world experience—and today she’s sharing it all. We focus heavily on retail, because Justine brings a strong background in merchandising and has used that expertise to turn her retail section into a powerful, profitable part of her business. She walks us through how she chooses products, how she thinks about display and flow, what sells best for her audience, and the small changes that have had the biggest impact on her sales. Beyond retail, we dig into the lessons she’s learned in her first two years of ownership—what she expected versus what surprised her, what she changed after year one, and how she continues to refine her operations, staffing, birthday parties, and membership strategy based on customer behavior. If you’ve been wanting to grow your retail revenue—or you’ve felt stuck trying to choose the right products or manage inventory—this conversation will give you tons of practical insight and real examples you can apply right away. Tune in to hear how Justine approaches retail with intention and how those strategies have contributed to both her revenue and her customer experience at Liv and Mimi’s Play Café. OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 345: 9 Things I'd Tell A Prospective Play Cafe Owner If I Was NOT Afraid To Hurt Their Feelings | 28 nov. 2025 | 00:36:50 | |
In this episode, I’m sharing the exact tough-love truth I give my one-on-one clients inside Play Cafe Academy and Playmaker Society—the things I say privately that genuinely help people avoid incredibly expensive, stressful, and sometimes irreversible mistakes when opening an indoor playground or play café. This audio is pulled directly from a YouTube video I recently published, and I wanted to share it here because it’s that important. But if you want to make sure you never miss content that doesn’t make it over to the podcast feed, be sure to subscribe to my YouTube channel as well. If you’re in the planning phase, this is the reality check you need before signing a lease, building a business plan, launching a GoFundMe, choosing a location, or assuming open play alone will carry your business. I walk through the most common misconceptions I see every week—unrealistic revenue projections, relying too heavily on vendors, expecting your customers to be loyal, thinking you can bring your kids to work, underestimating the impact on your relationship, and more. I’m also diving into why no one wants to fund your dream, how crowdfunding can work when used as a marketing strategy (not a funding plan), and why your startup budget, projected revenue, and marketing spend need to align if you want the business to be sustainable and your life to stay intact. My intention isn’t to scare you—it’s to give you the full, unfiltered picture so you can move forward with clarity, confidence, and realistic expectations. A play café can absolutely be profitable and joyful, but only if it’s built on truth, not wishful thinking. If you enjoyed this episode and want a part two for current owners, send me a message or leave a review. RESOURCES MENTIONED: Why You Can't Bring Your Kids To Work What Opening an Indoor Playground Costs OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 344: Year 1 Of Opening A Play Cafe With Owner Jessalyn Pustay From The Playroom WV | 24 nov. 2025 | 01:02:46 | |
Year 1 Of Opening A Play Cafe With Jessalyn Pustay From The Playroom West Virginia! This interview is also available on YouTube as a video here! You can also get a summary of this episode on our blog here! In today’s episode, I’m talking with The Playroom owner Jessalyn Pustay about her first year in business and the lessons she learned while creating a high-quality play and programming space in West Virginia — something she desperately wanted for her own kids after relocating from Washington, DC. In this interview, we cover: ...How her staffing model grew from just herself to a small, reliable team that can now handle emergencies and weekend coverage. ...The tech struggles she faced early on, why pieced-together systems held her back, and why she’s excited to try something new. ...The marketing channels that actually work in her town. ...How she adjusted pricing and added unlimited memberships, plus which revenue streams perform best. ...The strong seasonality in her area and how she planned ahead financially to make summer slowdowns manageable. ...Her shift away from certain offerings, like read-and-plays and drop-off events, and the themed playgroups and holiday events that consistently sell out. ...The birthday party add-ons that made the biggest difference in profitability. ...How customer feedback shaped her hours and upcoming plans like co-working mornings and homeschool days. ...The vendor and community partnerships that drive real revenue, from bakers and roasters to photographers and local activity providers. ...Her biggest wins and biggest learning moments. ...How her personal workload has shifted — now just three short on-site days a week — and what she’s beginning to delegate. Jessalyn closes with heartfelt advice for prospective owners: learn from people who have already done it, set boundaries early, and don’t let the business drain the energy you need to run it well. If you’re planning, opening, or in your first couple of years, this episode is packed with practical insight and honest reflection. TIK TOK: https://www.tiktok.com/@theplayroomwv WEBSITE: www.theplayroomwv.com INSTAGRAM: https://www.instagram.com/theplayroomwv/ FACEBOOK: https://www.facebook.com/theplayroomwv PLAY SPACE BRAIN: https://playspacebrain.com/ PROFITABLE PLAY RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 343: Want Your Customers To "Shop Small" Instead Of On Amazon? The Honest Truth (And What You Can Do To Win Back Holiday Sales TODAY) | 18 nov. 2025 | 00:17:56 | |
In this bonus episode, I’m breaking down a tough but important truth about holiday retail: parents aren’t loyal to Amazon—they’re loyal to convenience. If you want families in your community to “shop small” with your indoor playground or play cafe business, you have to make buying from your business as simple and friction-free as possible. I walk through exactly how indoor playground owners can streamline both in-person and online shopping, including mobile-first website fixes, tap-to-pay checkout, same-day pickup, local delivery, gift guides, and quick fulfillment systems. When we make shopping with us the easiest option, we win more holiday retail sales—without having to compete on price. Let Us Fix Your Website (Schedule A Free Call) OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 342: Highly Profitable, Low-Lift Holiday Events To Add To Your Calendar (That Are NOT Santa Visits!) | 14 nov. 2025 | 00:45:40 | |
In this episode, I’m sharing the simplest, most profitable holiday events you can add to your calendar — even in the middle of the December chaos. These ideas are designed to increase revenue, visibility, and loyalty without overwhelming you or your team. I talk about why you don’t need to compete with free community events, why age-specific offerings (especially for babies) are incredibly strategic, and how a few thoughtful touches can make small, curated events feel premium and sell out quickly. In this episode, I cover: • Why the holiday season feels overwhelming — and how to keep events simple • Why free events aren’t your competition • The power of baby-focused and age-specific programming • How to use small group sizes to your advantage • High-impact, low-lift event ideas you can run immediately If you want to boost revenue without burning out this holiday season, this episode will give you everything you need. PROFITABLE PLAY RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 341: Earn Respect From Your Employees as A Leader With These 10 Important Habits | 10 nov. 2025 | 00:46:13 | |
If you’re already open, you know this — and if you’re getting ready to open, you’re about to find out: managing a team is one of the hardest, most complex, and most draining parts of running an indoor playground or play café. In this episode, I’m sharing 10 leadership habits that have helped me earn the respect and trust of my team — not because they had to follow me, but because they wanted to. These are lessons I’ve learned the hard way over the years, adapted specifically for our unique industry where most employees are part-time, often young, and juggling a lot outside of work. I’ll walk you through how I:
Because leadership in this industry isn’t about barking orders — it’s about setting the tone, building trust, and creating a culture that runs smoothly even when you’re not in the room. If you’re ready to create that kind of team — one that respects you, supports each other, and helps your business grow — this episode is for you. YOUTUBE VIDEO for this Episode PROFITABLE PLAY RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 340: Checking in With Sunshine Play Cafe Owner Sarah Kobin 1 Year Later On What's Worked and What Hasn't After 18 Months In Business | 04 nov. 2025 | 00:52:33 | |
In this episode, I’m catching up with play café owner Sarah Kobin, who I first interviewed about a year and a half ago when she was still in the early opening phase of her business. Now that she’s been open for 18 months, Sarah shares what’s changed — from which revenue streams performed best (and which didn’t) to how her team, systems, and daily operations have evolved. We talk about what’s surprised her most since opening, what she’d do differently if she could start over, and how her role as the owner has shifted as the business has grown. If you’re curious what the first full year of running an indoor playground really looks like — the wins, the lessons, and everything in between — you’re going to love this follow-up conversation. Simplify and Scale with 50% OFF WellnessLiving PROFITABLE PLAY RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 339: The Hidden Risks of Joining a Play Café Franchise | 28 oct. 2025 | 00:40:53 | |
In this episode, I’m breaking down the truth about play café and indoor playground franchising — and why this model has failed to deliver lasting success for most owners, outside of what you may see on social media. I’ve worked with countless franchisees who believed joining an established concept would simplify their startup journey, only to discover overwhelming fees, lack of flexibility, and corporate systems that didn’t fit their local markets. In this episode, I share real examples of owners who struggled under these agreements and explain the key red flags to watch for if you’re researching a franchise opportunity (and we get VERY specific!). You’ll learn: • Why big national brands like The Little Gym or Goldfish Swim School can make franchising work — and why smaller ones rarely can. • The financial math behind royalties, marketing fees, and hidden costs. • Common build-out and permitting pitfalls new franchisees face. • The importance of local flexibility in pricing, programs, and menu offerings. • How to read the Franchise Disclosure Document (FDD) and spot deal-breaking clauses. • Smarter alternatives to franchising for aspiring owners who still want systems and support. If you’ve been tempted by the promise of “done-for-you” business ownership, this episode will help you make a truly informed decision before signing anything. Old Pros and Cons of Franchising Article Mentioned What's Working Guide for 2025-2026 OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 338: Whether You Sell or Liquidate, Every Play Cafe Needs an Exit Plan (Here's The Why and HOW) | 20 oct. 2025 | 00:37:14 | |
At some point, almost every play cafe owner will exit their business — whether it’s by selling, transitioning to a new owner, or closing and moving on to the next chapter. It’s a natural part of the business lifecycle, but it’s something most of us don’t think about until we have to. In this episode of The Profitable Play Podcast, I’m breaking down what it really means to sell your indoor playground or play cafe business versus liquidating it — and how to know which option makes the most sense for you. If you’ve ever wondered what your exit strategy could look like — whether that’s years down the road or something you’re actively considering now — this episode will help you start preparing your business to be both sellable and sustainable. Watch this episode on YouTube instead Here’s what I’ll cover inside:
I’ll also walk you through practical steps to get your finances, systems, and lease ready — so you can protect your investment, reduce your stress, and keep every possible door open for your future. Whether your business is thriving or you’re simply feeling the weight of ownership right now, this conversation will give you the clarity, confidence, and next steps you need to move forward intentionally and on your own terms. Resources Mentioned: Ep 68: Why Most Indoor Playgrounds Don't Sell, OR Sell For A Loss Video: Exit Strategies For Play Cafe Owners Video: My Tips For Selling Or Closing Your Business Video: Breaking Your Commercial Lease OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 337: 10 Last-Minute, Low-Cost Halloween Ideas for Indoor Playgrounds and Play Cafés | 14 oct. 2025 | 00:23:33 | |
If Halloween snuck up on you this year—don’t stress. In this episode, I share 10 quick, low-cost, and high-impact ways to boost October profits and make your indoor playground or play café feel festive without draining your time or budget. These ideas will help you attract families, boost engagement, and create memorable experiences—whether you have a day or a week to prepare. BLOG for this episode: https://www.michelecaruana.com/blog/halloween-ideas
OTHER RESOURCES: Take a Vacation As An Owner (FREE Download) Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 336: Worried About Protecting Your Play Cafe Business Legally? I Ask MY Lawyer MJ Morley Your Legal Questions | 01 oct. 2025 | 00:28:48 | |
Prefer to read? This episode's takeaways are summarized here! Prefer to watch? This interview's also on YouTube here Work with MJ Morley Law: https://www.mjmorleylaw.com/ Thinking about opening a play café or indoor playground business? Or maybe you already own one and want to be sure you’re legally protected? Understanding trademark protection and cease and desist letters is essential for both new and current owners. In this episode, I sit down with my lawyer to get clear, practical answers to the most common legal questions play café and indoor playground owners face, including: ...How to avoid infringing on someone else’s trademark before you launch ...What a cease and desist actually is (and how it differs from a lawsuit) ...The right steps to take if you ever receive one ...Whether or not you should share cease and desist letters publicly ...What types of names, logos, and phrases are trademark-able ...If and when you should file your own trademarks to protect your business ...The potential consequences of sending meritless or false cease and desist letters Whether you’re still in the business planning phase or already operating your play café and want to protect yourself legally if you ever receive a cease and desist, this conversation will give you the knowledge you need to safeguard your brand, avoid costly mistakes, and move forward with confidence. OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 335: Pre-Opening Secrets for Play Café Success And A Look Inside The Business Opening Process With Amy Bowman | 23 sept. 2025 | 00:57:04 | |
In this episode of The Profitable Play Podcast, I sit down with Amy Bowman, founder of the soon-to-launch live music–themed play space, The Jamboree Club in Pennsylvania. Amy is right in the middle of business planning and finalizing her location, so we dive deep into the most important steps every indoor playground or play café owner should take before opening their doors. Here’s what we cover in this episode:
If you’re anywhere in the business planning stage, this episode is packed with insights to help you avoid common missteps and set yourself up for success. Follow Amy’s business on IG: instagram.com/thejamboreeclub/ Website: https://www.thejamboreeclub.com/ OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 334: 10 Sales Automation Strategies for Indoor Playgrounds — Get Time Back & Grow Revenue | 15 sept. 2025 | 00:42:51 | |
As indoor playground owners, we didn’t open our spaces to spend nights chasing late payments or answering 10pm DMs. We opened to build community and have time with our families. That balance is possible—with automation. In this episode, I’m sharing 10 sales automations you can set up THIS week to recover lost bookings, increase revenue, and free up your time, including:
These automations plug the leaks in your funnel so you stop losing sales—and stop choosing between being present at work or at home. 🔗 Episodes Mentioned
OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 333: Why Your Indoor Playground Needs A Cafe (And More Hard Truths) With Funtown Play Cafe Owner Kate Mitchell | 01 sept. 2025 | 00:45:00 | |
Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademy In this episode of The Profitable Play Podcast, I sit down with Kate Mitchell, the inspiring owner of Funtown Play Café, to hear the real story behind how she turned her vision into a thriving family destination. Kate shares the highs, the lows, and everything in between—from the spark of inspiration that started her journey, to the challenges of the build-out process, to how she developed such a strong and recognizable brand that immediately resonates with families. We also dive into:
If you’ve ever wondered what it really takes to bring a play café to life—or you’re looking for practical tips and encouragement to keep moving forward—this conversation is full of golden nuggets you won’t want to miss. 👉 Listen in and get inspired by Kate’s journey to creating Funtown Play Café! OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 332: Thriving Through Your First Months Of Indoor Playground Ownership With Jan From Kinderland | 25 août 2025 | 01:06:46 | |
In this episode of The Profitable Play Podcast, I share a recorded coaching call with Jan from Kinderland Play Cafe in Hendersonville, TN that covers the exact questions so many indoor playground and play café owners face when setting up their systems and preparing their business for growth—or even a future sale. My guest’s long-term plan is to eventually sell their business, so every decision they make now is with that end goal in mind. During our conversation, we dig into:
If you’re in the trenches of creating processes, figuring out how much to delegate, or looking to build a business that’s scalable and eventually sellable, this episode is packed with actionable advice. Kinderland Website: https://www.kinderland-hendersonville.com/ Kinderland IG: https://www.instagram.com/kinderland.hendersonville OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 331: Non-Profit Success With Rosie Lynch From Wild Child Museum | 06 août 2025 | 01:02:12 | |
In this episode of The Profitable Play Podcast, I share a recorded coaching call with Rosie Lynch, founder of Wild Child Museum & Managerie, a non-profit indoor play space operating inside her local community center. We discuss the strategic advantages of starting in a low-overhead location — including building a loyal customer base, growing a healthy financial foundation, and securing community and business sponsors — before moving into a larger, more costly space. Topics covered include:
This episode offers practical insights for play space owners interested in sustainable growth, community partnerships, and non-profit operations. Play Cafe Academy & Play Makers Society Connect with Wild Child Museum & Managerie: 🌐 Website: wildchildmuseum.org 📸 Instagram: @wildchildmuseum 📘 Facebook: Wild Child Museum & Managerie OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 330: "Unstaffed" Play Spaces? Use Cases, Safety Tips, and New Revenue Streams | 10 juin 2025 | 00:23:22 | |
2 TICKETS LEFT FOR PLAY MAKER SOCIETY LIVE: https://www.michelecaruana.com/playmakerslive2025 Is your indoor playground or play café business ready for more freedom, flexibility, and revenue? In this episode, I share how a simple keypad entry system can completely transform your business operations. Whether you're hoping to reduce your reliance on staff, offer after-hours access, or turn your space into a community hub, this upgrade might be the highest ROI decision you make this year. 💡 What You'll Learn in This Episode:
This episode is packed with actionable tips for play café owners ready to work smarter—not harder. 🎧 Tune in and learn how to turn your front door into a revenue-generating asset. 🔗 Links & Resources Mentioned: Episode 263: My Interview with Heather OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 329: Summer Revenue Rescue for Indoor Playground Owners (Even WITHOUT Summer Camps) | 19 mai 2025 | 00:45:35 | |
If you’re listening in real time, you know that summer is just around the corner—and if your foot traffic or bookings are starting to dip, you’re not alone. This season can catch even the most prepared indoor playground owners off guard. But here’s the good news: even if you didn’t get a summer plan in place months ago, it’s not too late to make a real impact on your revenue. In this episode, I’m sharing creative, actionable, and low-lift ways to boost income quickly—even if you’re starting from scratch. These are strategies I used myself when we were struggling through slow summer seasons, and they helped us not only stay afloat but thrive. I’ll walk you through how to:
Remember, these don’t all need to be complicated or time-consuming. Many of these ideas can be launched in a day or two using the resources you already have—and just one or two can make a big difference in your bottom line this summer. If you want help launching any of these ideas fast, be sure to check the show notes for links to free resources and templates inside Play Cafe Academy. And if you’re in Play Maker Society, bring your questions to our next group call and I’ll walk you through them step-by-step. Don’t let the slower season catch you off guard. Let’s get creative, stay scrappy, and make this your most profitable summer yet. Episodes & Resources Mentioned: Mobile Event Business Toolkit ($37) Episode 204: Summer Memberships Episode 99: Calculating ROI Of Renting That Booth Episode 325: Parent-Only Event Ideas Episode 249: Reuse Party Supplies And Make Extra Money Selling Busy Bags OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 328: Get Better Results From ChatGPT and AI By Using the Right Tools and Smarter Prompts | 13 mai 2025 | 00:35:06 | |
Play Makers Live 2025 Registration and Information (6 Tickets Left!) In this episode of the Profitable Play Podcast, I’m diving into Part 2 of our AI mini-series, and this time it’s all about how to get better results from ChatGPT. I’m sharing the exact tips and strategies I use as an indoor playground owner to write better prompts, train ChatGPT to match my voice, and streamline my content creation and operations. I’ll also walk you through how I use other AI tools to automate tasks like scheduling, creating videos, and designing graphics. If you’ve ever felt like AI was giving you “meh” results, this episode will change the game for you. 👉 If you missed Part 1, be sure to go back and listen to last week’s episode first HERE! OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 327: 8 Next-Level AI Uses and Hacks for Busy Indoor Playground Owners | 06 mai 2025 | 00:31:17 | |
If you’ve ever joked about being the “lazy” play cafe owner—this episode is for you. (And if you’re offended by that term… take a deep breath and trust me on this one.) I know you're not actually lazy—you’re just juggling everything: your business, your family, your sanity… and trying to keep it all together. So in this episode, I’m sharing 8 of my favorite next-level AI hacks that help me save time, reduce stress, and focus on what actually matters. This isn’t your basic AI 101. These are practical, time-saving tools I use daily as a business owner—whether you’ve already started experimenting with AI or have no clue where to begin, you’ll walk away with real strategies you can use today. BLOG for this episode (if you prefer to read to follow along!) 💡 In This Episode, I Share:
📌 Resources I Mention: 👉 Want more step-by-step AI help? My Free AI Training for Indoor Playground Owners 👉 Play Cafe Academy & Play Makers Society 🎧 Stay tuned for Part 2, where I’ll be sharing even more creative ways to use AI to grow your indoor playground—without adding more to your to-do list. Thank you to Aluvii for sponsoring this episode! OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 326: Introverted or Non-Confrontational? 6 Strategies To Still Thrive as an Indoor Playground Owner | 28 avr. 2025 | 00:35:56 | |
In this episode of the Profitable Play Podcast, we’re diving into what success can look like for indoor playground owners who are introverted, non-confrontational, or just prefer to lead from behind the scenes. I’m sharing practical strategies for managing staff, setting boundaries with customers, and marketing your business—even if you don’t love being on camera or in the spotlight. You'll learn how to build a thriving business that aligns with your personality, avoids burnout, and still attracts loyal customers. Whether you're just starting out or reevaluating your role in your business, this episode will help you find a sustainable, authentic way to lead. Episode 50: Setting Boundaries In Your Business Episode 185: User Generated Content For Your Business Free Training: Using AI In Your Indoor Playground Business Get a FREE Aluvii Demo With Our PCA Discount OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Play Cafe Academy YouTube Channel Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 325: 3 Unique Event Ideas To Get You Through Your Slow Spring Indoor Play Season | 26 mars 2025 | 00:36:49 | |
In this episode, I'm sharing three unique yet proven event ideas to help indoor playground owners boost revenue during the tricky spring season, bridging the gap between winter excitement and summer camp busyness. From hosting a fun and profitable "Mom-Friend Speed Dating" night, to a practical "Busy Bag" crafting event, to a strategic "Summer Camp Sampler," you'll leave this episode with a specific plan of action and ready to energize your community and drive business during typically slower months. Host a Profitable Busy Bag Event (DOWNLOAD) How To Host The Best Easter Egg Hunt (VIDEO) Mother's Day Vendor Events (PODCAST) Host A Successful Character Event (VIDEO) Stuffed Animal Adoption Event Ideas (VIDEO) Play Cafe Academy & Play Maker Society LEARN MORE ABOUT ALUVII AND SCHEDULE A DEMO: https://aluvii.com/play-cafe-academy OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 324: The NICHE Indoor Playground Concept With Karla from Eat and Be Hoopy | 10 mars 2025 | 00:51:34 | |
Considering opening a play space in a mall OR thinking of starting a very NICHE indoor playground concept? Watch this honest interview first! In this episode, I have the pleasure of interviewing Karla, the owner of Eat and Be Hoopy, a unique business in Vermont. Karla shares her inspiring journey as a single mother who turned her passion for hula hooping into a brick-and-mortar business. Initially offering classes and parties in clients' homes, she eventually rented a dedicated space to accommodate growing demand, especially during Vermont's colder months. Karla's business now focuses on hosting parties and activities like hula hooping, art projects, sensory activities, and cooking classes, primarily for children aged three to nine. Located in a mall, her business benefits from foot traffic and a supportive community of small businesses, despite some challenges like space renovations and possible relocation. Karla discusses her strategic indoor playground location choice, advertising efforts, and participation in mall events to attract families. She also shares her thoughts on seasonal business fluctuations and her plans for growth, including potential expansion to a second location and training someone to assist her. Join us as Karla reflects on her entrepreneurial journey, the importance of starting small, and her excitement for future growth. Don't forget to check out her Instagram, "Eat and Be Hoopy," linked below, and leave your comments or suggestions for future topics. Thank you for watching! Karla's Website: https://www.eatandbehoopy.com/ Karla's IG: @eatandbehoopy LEARN MORE ABOUT ALUVII AND SCHEDULE A DEMO: https://aluvii.com/play-cafe-academy OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 323: 10 Things I'd Do If I Needed To Book More Birthday Parties NOW | 17 févr. 2025 | 00:46:04 | |
FREE Book More Birthdays Challenge: https://www.michelecaruana.com/birthdaychallenge BLOG for this Episode: https://www.michelecaruana.com/blog/increase-birthday-party-bookings If you're an indoor playground owner looking to increase party bookings, this episode is packed with actionable strategies to help fill up your calendar. Birthday parties are one of the most profitable revenue streams in your business, but if bookings are slower than you'd like, don't panic! In this episode, I walk through 10 things I would do right now, next month, and over the next quarter to boost party reservations. If you’re looking for proven ways to increase party bookings and maximize revenue, this episode is a must-listen. Tune in now and start filling your party calendar today! OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 322: Recorded Coaching Call With Meghan Hopkins, Owner of Jungle Jamz Play Cafe in Virginia! | 10 févr. 2025 | 01:05:26 | |
Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy Welcome back play makers! I'm excited to bring you another insightful recorded coaching call today with Meghan Hopkins, co-owner of Jungle Jamz Play Cafe. At the time of this recording, Jungle Jamz had been open for just over 3 months. In this episode, we cover:
Whether you're aiming to boost your summer bookings, increase café sales, or improve your marketing efforts, Meghan's insights and Michele's expert coaching will provide you with valuable strategies to implement in your own play cafe. Join our Play Makers Society community on Facebook to share your thoughts and questions. Don't miss out on future episodes! Subscribe to our podcast on Apple Podcasts, Spotify, or your favorite podcast platform. Jungle Jamz Website: https://www.junglejamzplaycafe.com/ Jungle Jamz IG: https://www.instagram.com/junglejamz_playcafe/ Jungle Jamz Tik Tok: https://www.tiktok.com/@meghan_hopkins OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 321: Recorded Coaching Call With Stem Spot Owner Ashima | 27 janv. 2025 | 01:07:31 | |
Simplify and Scale with 50% OFF My POS System-Of-Choice (WellnessLiving): https://discover.wellnessliving.com/playcafeacademy I am excited to bring you another recording coaching call with a very-soon-to-be indoor playground owner! Today we are speaking with Ashima who is located in the Boston area and recently signed her lease to open a business called Stem Spot, which you can hear more about in Ashima's own words if you tune in. Ashima is finalizing all of her pre-opening details and so in this call we focus on things like:
This episode is perfect whether you are opening a new business or looking to refine your current business! Stem Spot Website: https://www.stem-spot.com/ Stem Spot IG: https://www.instagram.com/stem_spot RESOURCES MENTIONED: Episode 245 How To Increase Prices Effectively: https://bit.ly/4chHlZb OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 320: 16 Sweet Valentine's Day Ideas For Your Indoor Play Space | 20 janv. 2025 | 00:32:48 | |
In this episode, I'm sharing 16 creative and profitable ways play cafe owners can celebrate Valentine’s Day while uplifting their customer base. From Mom "speed dating" to parent-child craft workshops and “Date Night Drop-Off” services to themed play dates, these ideas are designed to boost revenue and strengthen community connections. Tune in for actionable tips to make this Valentine’s Day a memorable and rewarding one for your business and your customers! Read this information on the blog and see picture examples: https://www.michelecaruana.com/blog/valentines-day Resources Mentioned In The Episode: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Why We Quit Kids Night Out: https://www.youtube.com/watch?v=F7OCwa3aocU&t=33s Monkey Around IG: https://www.instagram.com/monkeyaroundplaycafe/ OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 319: Recorded Coaching Call With Jordan And Alexis, Owners of Play Cafe Nurture To Play | 13 janv. 2025 | 01:02:30 | |
Today I have a coaching call for you to listen in on with business partners Jordan and Alexis of Nurture to Play which is a soon-to-be play cafe in Minnesota. YouTube video of today's interview: Jordan and Alexis are deep into the planning phase of their business and back when this was recorded were about to sign their lease so in this call, we talk about things like: -how to space plan effectively, particularly for a strangely shaped piece of property -money making square footage versus non money making square footage and when it makes most sense to prioritize each -optimizing space layout to combat business seasonality and create enough revenue stream options to get through the slower traffic months -crowdfunding and pre-selling things like memberships and play passes during the build out phase -business sponsorships and the best way to network with local business owners to get some of your attractions funded through mutually beneficial agreements -and finally we also touch on something that is unique to Jordan and Alexis’ situation which is that they are actually outsourcing the cafe operation in their business ot another local coffee shop owner Nurture to Play IG: https://www.instagram.com/nurturetoplaymn/ Nurture to Play Website: COMING SOON! OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 318: 8 Trend Predictions For The Indoor Play Industry in 2025 | 07 janv. 2025 | 00:45:47 | |
My annual TRENDS prediction episode is here! From custom gross-motor structures to more classes and online offerings, I am detailing what I expect more businesses will (or should!) do in 2025. Thanks to ALUVII for sponsoring this episode! Book a free demo and get our exclusive discount when you use this link: https://aluvii.com/play-cafe-academy 2024 Trend Predictions: https://bit.ly/4j3Q853 2023 Trend Predictions: https://bit.ly/4a9bJoH 2022 Trend Predictions: https://www.youtube.com/watch?v=BG02UbNRciQ&t=13s Series on Accommodating Autistic Kids: https://bit.ly/423lKBG Chat with Inclusivity Specialist: https://bit.ly/4gGakIA OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2024 Guide: http://bit.ly/3GwXQAS Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 317: Can A "Dry January" Have A Positive Impact On Your Play Cafe Or Indoor Playground Business? | 30 déc. 2024 | 00:48:59 | |
Schedule an Aluvii Demo And Unlock the Play Maker Discount: aluvii.com/play-cafe-academy In this episode, I’m sitting down with Casey McGuire Davidson, a Life & Sobriety Coach and host of The Hello Someday Podcast for Sober Curious Women, to talk about how alcohol can affect both our personal and professional lives. We’re diving into Dry January—what it is, who it’s for, the benefits it can bring to your life and business, and some tips for making it through an alcohol-free month successfully. Whether you’re curious about cutting back or supporting someone you care about, this conversation will give you plenty of insights and inspiration to reflect on your own relationship with alcohol and consider a healthier, more intentional path forward. Casey's Podcast - https://hellosomedaycoaching.com/podcast/ Connect with Casey on YouTube, Instagram, Facebook, Pinterest and TikTok: https://www.instagram.com/caseymdavidson/ https://www.facebook.com/HelloSomeday/ https://www.pinterest.com/hellosomedaycoaching/ https://www.youtube.com/channel/UCeVIxEe2MC9sPUaDh74sdWQ https://www.tiktok.com/@hellosomedaysober Free Masterclass Take A Break From Drinking With These 5 Secrets - http://www.hellosomedaycoaching.com/class PROFITABLE PLAY RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Schedule an Aluvii Demo: aluvii.com/play-cafe-academy TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 316: 6 Proven Tips to Boost Last-Minute Holiday Sales for Your Indoor Playground | 13 déc. 2024 | 00:25:58 | |
Schedule an Aluvii Demo: aluvii.com/play-cafe-academy Read this episode's blog article: https://www.michelecaruana.com/blog/last-minute-holiday-tips OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Schedule an Aluvii Demo: aluvii.com/play-cafe-academy TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||
| 315: Recorded Coaching Call With Playgrounds Play Cafe Owner Natalie Goodall | 02 déc. 2024 | 01:04:17 | |
In today's Profitable Play Podcast episode I have a coaching call for you to listen in on with Natalie Goodall, owner of Playgrounds Cafe and at the time this was recorded Natalie had been open for just under 5 months. In this call we cover things like: -how to choose a business focus -how to maximize the revenue obtained from parties already booked -how to fill empty party slots -how to expand your event revenue to other types of events like family reunions, baby showers, nfl watch parties, and more -how to maximize high-traffic holiday weeks in your business -how to motivate your staff to sell more, communicate with one another effectively, and work together to move the business forward- even if they are all working different shifts and schedules And Natalie has a unique perspective because she actually works full time in addition to owning her indoor playground (which is fully staffed for the most part)-- so if you are wondering what working full time while owning a business looks like in real life, this is a great episode to tune into. Playgrounds Cafe IG: https://www.instagram.com/playgrounds_cafe/ Playgrounds Cafe Website: https://www.playgrounds-cafe.com/ OTHER RESOURCES: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU What's Working 2025 Guide: http://bit.ly/3GwXQAS Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep TOOLS & OTHER LINKS: Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: Support@michelecaruana.com TOOLS: Play Space Brain (Mention This Podcast For Special Pricing!) | |||