Explorez tous les épisodes du podcast The Product Biz Podcast by Monica Little Coaching
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LIVE training week: The FULL schedule, bonus sessions, secret podcast series, and how to enter our massive giveaway
05 mai 2025
00:19:38
Get ready for a transformative week! This episode provides the essential logistics for our upcoming live training series where you will learn how to build a thriving product business without relying on markets. In this episode, you'll get the details needed about the main training session, BONUS workshops, Q&A panels with successful Product Biz Academy members, how to join the exclusive pop-up Facebook group, when all of these resources get taken down (so you don't miss out) and details on the amazing products we are giving away during our live training that are worth over $5,800. Yup, you heard that right!!
Key Details & Events:
Main LIVE Training:
Topic: How to create a thriving product business without relying on markets.
Date: Monday, May 12th
Time: Check your timezone! We begin at 10:00am - 1:00pm PT / 11:00am - 2:00pm MT / 12:00 - 3:00pm CT / 1:00 - 4:00pm ET
Tune in for the two most powerful shifts to grow your business to prep for the Live training: defining your differentiator so that you stand out against competitors and uncovering the top blindspots for business owners so that you know where to look and where to adapt in order to grow
This is where bonus training sessions, interaction with other small business owners, support to get your business questions answered, and giveaways happen!
Tuesday, May 13th at 10:00am Pacific: Product Promise Workshop (Get live feedback on your product promise, which we will be diving into during THIS audio training series)
Wednesday, May 14th at 10:00am Pacific: Live Q&A panel with 2 of the amazing Product Biz Academy (PBA) members. You'll meet Rachel from @balancedhomeapothecary who has seen 495% website growth in 2025 compared to 2024 AND $17k in Q1 2025 total sales and Whitney from @cleansedpureandsimple who doubled her Q4 sales after rebranding and relaunching after joining PBA. You'll learn about hear how they achieved these INCREDIBLE results while balancing life as moms.
Thursday, May 15th at 10:00am Pacific: Final Open Q&A Session to get your remaining business questions answered.
Thursday, May 15th: Giveaway winners will be announced at 9:00am Pacific! Get your final giveaway raffle tickets submitted by midnight PT on Wednesday, May 14th.
Friday, May 16th: The audio training series, live webinar replay, and the pop-up Facebook group will be closed and taken down because I will go into action mode to serve the new members of Product Biz Academy at this t
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
From Etsy shutdown to 495% in website sales growth — How Rachel transformed her business
29 avr. 2025
00:51:08
What would you do if your the majority of your business disappeared overnight?
That’s exactly what happened to Rachel, the owner of Balanced Home Apothecary, when her Etsy shop was suddenly shut down — no warning, no explanation, just gone.
In this episode of the Product Biz Podcast, Rachel shares her story of turning this setback into a breakthrough. You'll hear how she went from losing everything on Etsy to experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business… but this time, on her own terms.
By the end of this episode, you’ll hear:
The emotional moment Rachel lost her Etsy shop… and how she was able to move forward
The marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024
How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her family
The mindset shifts that helped her stay grounded, even in uncertainty
Real-talk advice for creating a product-based business that can’t be shaken
Rachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
The more you value yourself, the more your business will value you
23 avr. 2025
00:38:49
There’s a powerful connection that most struggling small business owners don’t realize… which is the connection between your self-worth and the business success that you see.
When you value yourself, honor who you are, respect yourself, LOVE yourself… it creates an energetic, unseeable, ripple effect that amplifies your income, the opportunities that come your way, the level of ease you have in business, and the impact that you make.
This is fact simply because everything in life is a mirror… so the more you value yourself, the more the universe mirrors that value right back to you.
During this episode you’ll discover why everything in life is a mirror, how your inner beliefs shape your external reality, and the key mindset shifts required to become someone who treats themselves as high-value that leads to a high-value business.
By the end of this episode, you’ll learn:
Why self-worth is the foundation of a thriving business
How to raise your energetic vibration to attract more money and opportunities
How your beliefs about yourself are constantly being mirrored back to you
A powerful (and simple) self-awareness exercise: "Ways I honor vs. do not honor myself"
What it truly means to be a high-value woman—without ego or manipulation
Why self-love is a daily choice, not something that we suddenly receive from reaching a certain level of external validation
The secret behind successful entrepreneur habits and how they honor themselves first
How business growth reflects your internal emotional, mental, and spiritual alignment
What LUCK has to do with reaching your highest potential in business
09 avr. 2025
00:36:21
Does this sentence give you the ICK when someone says it to you?
“Wow, you are so lucky!”
Seriously, how does that sentence make you feel if someone mentioned that to you about your business, your life, your circumstances?
For most people, it creates an automatic survival mechanism of thinking to themselves: “Luck? What luck? I created this business from scratch! With all of my hard work! With a lot of hustle! There was no luck.”
And if those are thought you’ve ever had to even the slightest degree… you are blocking more success in your business and inadvertently creating MORE situations of hustle, hard work, and NO luck.
So unless you are someone who WANTS more hustle, more hard work, and LESS luck… then you better tune in to today’s episode.
We kick off this episode with a study about people who BELIEVE they are lucky… actually SEE more opportunities… which shows how looking for luck actually creates more luck.
Then we dive into the masculine and feminine polarities of the universe providing for you and being the masculine counterpart… as long as you are open to receive as the feminine receptor.
Along the way, you’ll hear mantras to attract more miracles, luck, success, with EASE, to your life…
And you’ll hear examples of how to bring in more feminine energy into your life so that you become an energetic match for miracles, luck, success, and more ease.
The truth it, everything that happens in life is co-created with the universe. So when we start to acknowledge the luck that IS on our side and see it as a relationship that can be nurtured… we see that luck grow further and further.
How to actually achieve maximum productivity (The truth that no one's talking about)
28 mars 2025
00:30:47
We live in a very masculine world and as business owners this shows up as always feeling the pressure to do more, work more, hustle harder, fill every single hour of our free time with work on top of our existing other responsibilities like a family, kids, partner, work, and to just work as much as humanly possible because it’s the “only way” to reach your goals…. And it can feel like there are never enough hours in the day to make the progress that you want.
In this episode, we will dive into the importance of shifting your approach with HOW you work so that you can actually staying aligned with your creative energy so that you have the reserves you need to get things done in half the time and never feel depleted or burned out again while make MORE progress. We’re talking about the feminine approach to getting shit done.
I’ll share with you my personal journey from a structured corporate mindset to an intuitive, inspiration-led approach that allows for both freedom and accountability.
You’ll learn how traditional, 9-5, work-as-much-as-possible structures are not be the best fit for small business owners & entrepreneurs and the power of shifting from a rigid schedule to an inspiration-led flow that’s fueled by trusting your intuition to massively increase creativity to make work SO much easier.
Hidden Secrets To Success – Part 3: Healing the past in order to fully trust each challenge and roadblock
19 mars 2025
00:23:19
In this conclusion to our three-part series on the hidden secrets to success, we dive deep into the importance of healing the past to build trust in yourself, your business, your current circumstances and your future…. And how finding gratitude in past struggles can transform the way you handle any challenges or obstacles that are thrown your way today. During this episode, you will learn how to embrace ANY challenge with peace of mind and build the resilience that’s needed to thrive as a small business owner.
Hidden Secrets To Success – Part 2: How to uncover where you are doubting your own success and business
12 mars 2025
00:23:16
In the second episode of this series, we’re diving deep into a mindset shift that could completely transform how you show up for your business.
If you’ve ever hesitated to send an email, post on social media, or pitch your products because you don’t want to feel “salesy” or “pushy” or “annoying”… then this episode is for you.
We’re going to dive into the hidden connection between judging others and the mirror it’s reflecting on our own business success — like feeling annoyed by other businesses sending multiple email or judging a “dude bro” for sliding into your DMs. If those things get under your skin in the LEAST bit… there’s a mirror that’s being reflected of where there are internal doubts. You’ll learn how to recognize what’s holding you back, heal these judgments of others, and no longer sabotage your own confidence.
By the end of this episode, you’ll understand how to rewire your beliefs, increase your own confidence, and finally take the bold action your business needs to grow.
During this episode, you’ll learn:
Why mini “micro judgments” reflect deeper insecurities in your own business
How to stop feeling “salesy” when talking about your products
A powerful exercise to build unshakable belief in your business
How to embrace neutrality and let go of judgment
The mindset shift that will help you grow confidently so that your business grows alongside you
Hidden Secrets To Success – Part 1: The difference between focusing on the external vs. internal and which one actually leads to results
06 mars 2025
00:40:11
During this 3-part mini-series of the podcast, we are unveiling the hidden secrets to success that most people never discuss— the exact reasons that keep them stuck.
In the first episode of this series, I reveal a game-changing mindset shift that successful small business owners understand: the crucial difference between what you can control vs. what you can’t in your business. Learn why focusing on the internal, rather than the external, leads to real results.
Here’s what you’ll discover:
The key distinction between what you CAN and CANNOT control in business – and why it’s essential to understand this distinction so that you don’t end up focusing on the wrong aspects of your business, which only lead to feeling demotivated, discouraged, and ready to give up.
How to release what you cannot control and let go of force… and what to focus on when you show up each day instead.
Understanding the societal conditioning that keeps us stuck due to programming around how money, sales, and results are what leads to worthiness, success, accomplishment, and love… which is the furthest thing from the truth… and discovering where worthiness, success, accomplishment, and love truly originate.
Transforming your measure of success and the one question you can ask yourself daily that will positively impact how you show up, who you impact, and ultimately your results.
This episode is inspired by a recent PBA Mastermind group coaching call, where we dove deep into understanding what it really means to achieve success, sales, and self-worth. If you’ve ever felt frustrated by slow growth or inconsistent results, this episode is exactly for you!
The Confidence Shift: how Whitney transformed her business and herself
19 févr. 2025
00:42:50
Self-confidence is often looked at as a trait that some people are simply born with…. But today’s podcast interview with Whitney from Cleansed reveals how much confidence anyone can build in just one year and the incredible business results that come from it.
Whitney’s journey started with trying to find a solution for skincare products that wouldn’t irritate her daughter’s extremely sensitive skin. She began creating her own skincare line that actually worked for her daughter and, before she knew it, was sharing her handcrafted soaps with friends and family, too. When her husband encouraged her to turn this hobby into a business, Whitney took the leap - she began selling at local markets and received so much support from the local community... but she hit a roadblock when it came to scaling her business. Many small business owners find themselves in a similar situation, don’t they?
This episode will inspire you to see how confidence – both business confidence and personal confidence – is what finally grew Whitney’s sales and business.
Whitney’s story will inspire you to see how someone can go from not having any personal social media profiles at all…. To having a business social media with JUST photos of her products…. To showing her face… to now, talking on her stories, hosting IG lives, and posting reels showing the person behind the business and actually connecting with her growing follower base. Can you imagine how transformative this journey must have been?
This confidence came from confidence in her business and the confidence in the solution that her products provide, all of which led to confidence in herself…. To the point that when she meets people in person, she no longer says she’s a stay at home mom of 2 girls and hides the fact that she has a business… but instead, she speaks from her heart, tells people about her business, and is proud to be the owner of a successful skincare business.
What you’ll learn in this episode:
The inspiring story behind Cleansed and how it grew from a personal need into a successful small business
The personal mindset shift that helped Whitney go from fear of social media to confidently selling online
The business confidence that came from professional branding, updated labels, and professional photography
How investing in PBA provided Whitney the roadmap & support she needed for business growth
How Whitney’s confidence shift positively impacted both her business and personal life
So, are you ready to embark on your journey to bigger, bolder confidence and success in your business?
About Whitney: Whitney McClure is the founder of Cleansed, a skincare brand that started as a personal solution for her daughters’ severe skin sensitivities and evolved into a skincare business for those with sensitive skin. Whitney was awarded the 2024 Breakthrough of the Year Award in Product Biz Academy—and today, she shares her incredible journey of overcoming self-doubt, rebranding her business, and achieving major growth in just one year.
Five things that won’t save your business in 2025 (The honest truth)
18 déc. 2024
00:38:42
Most people (especially coaches in today’s world) will tell you that *THIS* strategy is what you “NEED” in order to be successful or *THAT* strategy is what will “FINALLY” change the success of your business.
And I’m here to tell you that most of what those people say… is a bunch of BS.
The reality is, there are 5 popular, shiny-object, ever-so-exciting-and-oh-so-promising strategies that, contrary to popular belief, WON’T save your business in 2025 and instead will keep you overwhelmed, overworked, wondering why NONE of them work for you… when the truth is that without the right foundation, they won’t work for ANY small business.
In today’s episode, you’re going to learn:
Why just collecting emails and sending random email campaigns WON’T magically boost sales no matter what people tell you… and what you need to master FIRST so that email marketing ACTUALLY works for you.
How affiliates and brand ambassadors may expose new customers to you and do 50% of the work… but specific parts of your business need to do the remaining 50% of the work so these new customers ACTUALLY get to the finish line and buy.
Why SEO won’t save a website with a subpar marketing experience no matter how much money or keywords you throw at it – and the 3 pieces your website NEEDS to have to turn shoppers into buyers before you even consider SEO a worthwhile project.
How Facebook Ads CAN be used to expand your business… but how they WON’T fix a broken marketing strategy and can instead turn into an expensive bill with no results… and what to focus on instead.
These strategies will only amplify your EXISTING results… so the goal is to increase your EXISTING results before we add fuel to the fire so that you can see ANY sort of impact.
And that’s exactly what we’ll be diving into today.
The importance of trademarks for business owners: what you need to know with Joey Vitale
20 nov. 2024
00:32:46
In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for being a little challenging, why so many applications get rejected and how to prevent that from happening to you, how to protect your logo and business name and slogan from copycats, and more.
Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, course creators, and product based businesses. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.
The #1 mistake small business owners make during the 2 weeks before Black Friday (and how to avoid it)
15 nov. 2024
00:22:39
If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.
During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION.
Think about it this way: if someone isn’t interested in your product at full price, they won’t care about it even if it’s 80% off during Black Friday no matter HOW many times you tell them that it’s going to be 80% off.
Instead, during these next two weeks, your main purpose is to create a strong sales runway that increases demand and desire of your products NOW so that WHEN you drop the promotion, it is a no brainer for anyone who hasn’t purchased from you YET.
And even better? When you create a strong sales runway now, you’ll get sales NOW and at full price, and ALSO hype up your products for your best Black Friday weekend ever for those who are waiting for the cherry on top.
Tune in to this week’s episode to learn how to prevent this mistake and how to create demand and desirability content for your products so you have your BEST holiday season yet.
Mastering your holiday promotion strategy for Black Friday 2024
07 nov. 2024
00:39:48
In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance.
Most business owners only focus on promotions during the holiday season, without realizing that increasing people and increasing performance is what leads QUANTUM LEAPS! Which is why we'll be diving into strategy for all 3 components so that you see the sales you want.
During this episode, you’ll learn: - How to choose your Black Friday promotion so that it stands out AND is easy for customers to understand so that they actually buy… and the top mistakes to AVOID that would otherwise cause your promotion to be watered down, confusing, or lost in a sea of others (which DOESN’T lead to sales). - How to run a marketing campaign leading up to Black Friday that DOESN’T include a massive discount but still is relevant to the season so that you keep your profits AND make more sales. - The importance of increasing PEOPLE (aka the size of your audience) for the success of your promotion… and a few quick tips on how to get more eyeballs to your business now. The goal is simple: more eyes on your brand = more sales when your promotion goes live. - The importance of increasing PERFORMANCE above all else and how to improve your email marketing metrics, social media engagement, and website conversion. Performance is key to maximizing impact and even small improvements in email open rates, click-through rates, and engagement can lead to massive, massive growth. - The performance metrics that matter, how influencing these metrics can make a massive impact, and how to keep assessing what’s working (and what’s not) to keep increasing YOUR performance.
Exclusive access: Live hot seat coaching + Q&A on how to grow your business
23 oct. 2024
01:57:10
This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this hot seat Q&A for you to learn from, too:
WHOLESALE - How do you grow your wholesale business? - How do you get your products into local stores? - Is it possible to reach your goals without wholesale? All my items are hand made and unique BRANDING - What if it your branding has already been done by a professional? How do you know if that is good enough? - How do you increase brand awareness and lead conversion in a saturated and noisy online market? SOCIAL MEDIA - Does growing on social media mean going live on social media? - Is there a correlation between IG following and sales? How do I know how many more I need? - How do you get followers on instagram? - How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales? - As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand? OTHER PLATFORMS - Do you still recommend Etsy? Are there any other platforms aside from Etsy? Is it ok to like only put certain products on Etsy? - Do you suggest selling handmade goods on Amazon? Is it worth it? ADS - How do I use Google and Facebook ads efficiently and cost effectively? WEBSITE - Is there a way to get consistent traffic to my website without having to rely on social media? - How do I start an email list? I know I should send out emails. But who to? - How do you drive consistent traffic to your site? - How to increase conversion for those who do visit your site?
How to build momentum as a business owner so you see actual results
16 oct. 2024
00:23:02
By now, you probably already know the importance of marketing.
Because marketing is what gets you in front of more people.
If you aren't getting in front of people, you won't have any customers.
If you don't have any customers, you aren't making any money!
Most small business avoid marketing because it just doesn't come naturally… but here’s the thing, no one and I mean no one was born a natural marketer or a natural promoter or a natural salesperson. It’s a skill, a REQUIRED skill, that you can learn. The people who are good at it just have been around it and have learned it and embodied it, that’s it. And if learning this new skill is uncomfortable at first, then that just means you are learning something new and growing – isn't that a GOOD thing?
During this episode of the Product Biz Podcast, we talk about defining your one marketing project that will allow you to learn and grow both as a business owner AND as a business.
You'll learn why discernment is a critical skill that every single small business owner needs... and how to determine if the shiny object or new idea actually will impact your goals and get you closer to where you want to be, or if it’s simply a distraction.
You'll learn how to make your progress faster and specific questions to ask yourself when new items on your to-do list come up to make the SMART decision.
And we'll talk about the power of discipline to help you reach your goals.
These concepts are the 80% of the work when it leads to business growth… and the rest, only 20%, is the mechanics. The sooner you understand what it takes to see result, the sooner you become the person able to GET results.
What role to hire for first in your business and why you need to do it NOW
09 oct. 2024
00:47:14
A big part of productivity is working on the RIGHT things.
These are the projects, tasks, skills, that actually move the needle in your business.
And another big part of productivity is making sure the RIGHT things aren’t getting the bare bones, the crumbs, the leftover, the barely-there energy because all of your main energy has been spent on OTHER areas of your business that AREN’T necessarily the “right” things to be focusing on.
If you’re struggling to make more sales in your business, I’m willing to bet you are also struggling to find time for marketing and selling… and if that’s the case, it’s time to rethink your approach.
During today’s episode, we will dive deep into what support to get in your business first, what roles to hire first, and how to free up your time and energy, allowing you to focus on what truly matters: growing your business.
During this episode you’ll learn:
The value of your time as the CEO of your business and understanding what’s required of the CEO
What support to get in your business FIRST so that you can be more efficient
What roles you should let GO of in order to let IN more growth
The difference between running a business vs. being an employee inside your own business
Uncovering the myth behind “my products are too hard to teach others to make them for me”
How to make sure you have the time, space, clarity, and mental energy for what matters most in your business
How to stop wasting your time and be more productive in your business
02 oct. 2024
00:35:02
The million dollar question:
“I have SO much to do in my business AND I have so many responsibilities in life, how can I get MORE done with the amount of time that I do have?”
“How can I get MORE done so I can see results SOONER?”
We’re diving deep into these questions during today’s episode of The Product Biz Podcast… and the answers are going to completely shift how you look at your business and how you run your business.
Because at the end of the day, SO much of society’s conditioning is actually making us the OPPOSITE of productive. It’s making us unable to focus. It’s making us crave change and more change and more change. Which leads to context switching, burnout, chasing after dopamine via doomscrolling, and LESS productivity no matter how many tabs you have open or how many things you TRY to do at once.
So WHAT is the answer on how to get more done if doing everything at once is NOT working?
In this episode, you'll learn practical strategies to rewire your brain in a way that will allow you to ACTUALLY get shit done in both business and personal life… without the burnout.
The backbone of your business: understanding the problem that your product solves
25 sept. 2024
00:28:04
There are two COMMON challenges most small business owners face which costs them THOUSANDS:
The first challenge is not knowing what problem their product solves.
The second challenge is DOUBTING the significance of that problem.
Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business strategy. Knowing this can create GREAT pieces of content for social media vs. generic, vanilla, boring pieces of content on social media that leads to low engagement and nonexistent sales. Knowing this can create GREAT content for email marketing vs. general, vanilla, boring pieces of content for email marketing that leads to barely any opens or clicks to your website. Knowing this can allow you to CONNECT with your followers, your email subscribers, your target audience and allows your customers to KNOW what you stand for.
EVERY product solves a problem, from ceramics to jewelry to skincare to women's fashion and more. If you aren't sure what problem your product solves, this episode will help you get clarity on this fundamental part of your brand.
And then, there’s the other challenge. Which is the myth of "Big" vs. "Small" problems.
If you think that your products don't solve a “big” enough problem, you'll walk away from this episode understanding the importance of owning the value your product brings to customers. And how thinking that your products don't solve a “big” enough problem is actually rooted in fear...
During this episode, you’ll understand how to challenge your beliefs about the value of your products and how to show up authentically for your products, your business, AND your customers.
Instagram honesty hour: How far will posting "rich" content get you in today's day and age?
19 sept. 2024
00:40:45
It’s time for a little bit of honesty hour involving Instagram, if “rich” content is enough, and if you can expect to see success, or even growth, on Instagram when you are getting less than 200 views per reel or a handful of likes per post.
During this episode of The Product Biz Podcast, you'll learn why your content might be falling flat, how to use your engagement to test your messaging with every single post, how to calculate how many sales to expect from each post based on your engagement (so you can see in plain daylight why your content might not be converting), the importance of WHY Instagram actually matters (and why it matters MORE than SEO) in the digital world we live in, and more.
Plus, you'll hear THREE types of content idea, new ways to approach your content that you probably haven't heard of, that will allow you to stand out from the sea vanilla content that is otherwise constant regurgitated on Instagram so you DO start to stand out and get real traction.
As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business.
Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about business every now and then, but I honestly felt awkward and out of place if I would ask them business questions. It didn't take long to realize that I didn't have anyone to turn to that actually understood what it meant to run a product based business, and the only “people” I had to talk to were Google, random blog posts, and other random insights from the internet.
When I left my full time job to focus on Plant Based Beauty fully, I KNEW that sitting behind my laptop and bring my phone by myself 24/7 was NOT going to be the most conducive environment to growth.
And I KNEW that when people want to run a faster mile, they join a running group that runs FASTER than them.
What I am sharing with you during today’s podcast episode is the reason WHY it’s so important to be around those that are “running faster than you”. We talk about borrowing the belief of others, how this can shift your perception of what’s even possible for you, the importance of being in an environment that uplifts you (rather than those Facebook groups that just complain about how hard it is to run a business, how Etsy is evil, and how social media is impossible...), how community prevents self-sabotage, and SO much more.
Because the truth is, if you are not surrounded by people who are contributing to your evolution, consider that part of why your evolution may feel more like a self-fulfilling prophecy.
2 POWERFUL practices that will transform your business AND life
04 sept. 2024
00:52:40
Did you know that your brain processes MORE data in just 30 seconds than the Hubble Space Telescope has in its ENTIRE lifetime? Yes, you heard that right. And when you learn how to harness this incredible superpower of aligning your subconscious and conscious mind with SIMPLE practices you can do TODAY, you start to see results without the hustle or burnout or brain fog. Today, we're taking this topic and diving deep into 2 POWERFUL practices that will transform the results you see in business... and in life.
🎙️ In this episode, you'll learn:
How your subconscious mind works and how it can either ALIGN you to your goals or move you AWAY from your goals... and how to get your subconscious and conscious mind to work together to make progress so much easier.
The reason why having a clear VISION is detrimental to your success, vs. aimlessly working towards an undefined goal which only leaves you spinning in circles.
How to overcome the fear of setting and NOT reaching big goals... and the mindset shifts needed to handle setbacks.
Why asking the RIGHT questions can drive your business forward, instead of making statement that LIMIT your potential, and a daily practice to help you become the master of your business and life.
Exclusive access: Live Q&A on how to grow your business
28 août 2024
01:34:01
This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this Q&A for you to learn from, too:
"What are your thoughts on AI? I see lots of people using it."
"What do you think is the best platform to sell handmade products?"
"What do you think about Amazon handmade? Do people expect bargain pricing?"
"I am wondering what your best suggestion is as to how to find the right audience/buyers."
"Should I run Facebook ads and try to get some sales in the interim?"
And MORE!
Overcoming the small business owner's curse
21 août 2024
00:30:56
In this episode of the Product Biz Podcast, we dive deep into something I like to call "The Small Business Owner's Curse"— which is a challenge that almost EVERY single. small business owner faces when they go from their initial success... to long-term growth. If you’ve ever felt like you’re stuck in a cycle of quick wins that are dwindling down weeky by week by week and are struggling to achieve something MORE, this episode is for you.
In this episode, you'll learn:
What the Small Business Owner's Curse is... and how it can lead to frustration as your business grows and eventually plateaus, which can start to feel like quicksand that is swallowing you no matter what you try
The Transition Phase: the crucial shift from quick wins, quick hacks, quick tips... to DECIDING to take on more complex projects and skills as your business evolves in order TO see new results.
Overcoming burnout and reactivity: why doubling down on old strategies or jumping from one idea to another can lead to burnout... and how to avoid this pitfall so your business is NOT in the same place it was last year, going through the same hurdles, with the same frustrations.
The Importance of intuition and creativity to make the RIGHT decisions (instead of fear-based decisions) that guide you to and through the next phase in your business.
From Cancer Survivor to Healthy Snacks Small Biz Owner: The Fit Mama Foods Journey
14 août 2024
00:43:08
In this week's episode, we sit down with Kimberly, the owner of Fit Mama Foods, an Arizona-based healthy snack small business, and hear her incredible journey from cancer survivor to small business owner. Kim's 2-time personal battle with cancer led her to create a line of truly healthy grab and go snacks... and joining Product Biz Academy has allowed her to get her story AND healthy snacks in the hands of more people.
In this episode, you'll learn:
How Kimberly's personal cancer journey led to healthy homemade snacks which led to the start of Fit Mama Foods
The importance of avoiding commercially manufactured products that are filled with chemicals and opting for dairy-free, gluten-free, truly HEALTHY snacks (that taste good, too!)
Kimberly's shift from a reactive business owner to a business owner with a proactive and organized strategy that allowed her to say NO to what was no longer serving her in business so she could say YES to preparing for long term growth
How focusing on minset, community support, and personal development contributed to Kimberly's success, including her highest summer sales season YET!
Kimberly Fritz is the passionate founder of Fit Mama Foods, a Phoenix-based company dedicated to providing wholesome, delicious snacks to busy folks on the go. As a mom of twins, and someone who has the utmost commitment to supporting healthy lifestyles, Kimberly has built Fit Mama Foods into a beloved local brand known for its fresh, organic ingredients and convenient daily solutions. Join us as Kimberly shares her journey and insights on balancing entrepreneurship with motherhood and how the invaluable tool of Product Biz Academy has helped her in today's episode.
From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy
07 août 2024
00:27:53
In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.
In this episode, you’ll learn:
Michelle’s Journey: From special education teacher to owner of Joyful Nest Design Co. and the handcrafted wooden home decor items she makes, including wooden soap stands, wall shelves, and multi-purpose end tables.
How a cabinet builder that ghosted Michelle and led her to discover a passion for woodworking
The transition from hobbyist to business owner and the decision to join Product Biz Academy.
Navigating the ups and downs of in-person markets and online sales.
How joining Product Biz Academy led to running her business more efficiently, improved Etsy sales, a successful rebrand, LESS markets and less overwhelm
How Michelle reached her first four-figure month on Etsy and then doubled it the following month
Wholesale Expansion: Michelle’s experience with Faire and getting NEW orders from stores across different states
Michelle is a former special education teacher, turned stay at home mom, who started a side business in a small rural farm town making handcrafted home decor items.
Lessons from a million dollar Etsy seller with Dylan Jarhaus
11 juil. 2024
00:29:05
On today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course.
By the time you finish listening to this jam packed episode, you’ll learn:
How Dylan took her Etsy shop from 1 sale to $10,000 months in just 4 months... and then how she took her Etsy shop to a total of $1.7M!
How to decide what to sell on Etsy that will be successful (or, how to decide what new products to come out with)
What it takes to succeed on Etsy in 2024
What Etsy sellers need to do to stand out against the competition
Easy tips for your titles and tags to get more views on Etsy now!
The major differences between Etsy and Amazon… and when to approach each platform
How many times have you heard the phrase SALES FUNNEL and either wondered "what the hell does THAT mean?" or "HOW the hell do I do that for my business?"
In today’s episode, I interview Tracy Matthews and she spills the beans on how to create automatic sales in your business.
We’re talking the type of sales that come when someone opts in to your email list for your 20% off code… and then they actually use that coupon code and buy from you AND come back to buy AGAIN… from having the right sales funnel in place.
And the type of sales that come from SMS text message marketing and how to do it RIGHT - either in a very personal way or in a more scalable way.
And the type of sales that come from turning your first time customer into a REPEAT customer.
These are all sales that you can build out to become automatic when you learn how to leverage the sales funnels that Tracy shares with you today.
Tracy Matthews is the founder of Flourish & Thrive Academy and several companies in the jewelry and creative space. She supports hundreds of thousands of small business owners through her programs, best-selling book [The Desired Brand Effect}, and weekly podcast {Thrive b y Design] to help them stand out in a saturated market with their products.
Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach.
As you probably already know, I originally started Plant Based Beauty from a passion for DIY skincare that turned into a business without ever expecting it to. And then before I knew it, I took the leap to leave my full-time job, focused entirely on Plant Based Beauty, and grew it to multiple 6 figures. Somewhere along the way I realized that I had MORE purpose to uncover during this one life of mine... And I realized that I went through all the hardships, challenges, trial and error to learn how to grow and scale my small business in order to help other small business owners do the same. And that's exactly how Etsy Algorithm Secrets and Product Biz Academy were born.
One of the most impactful decisions I made to be able to grow my coaching business to where it is now, was signing up to work with James Wedmore as my own business coach. The reason Product Biz Academy and Etsy Algorithm Secrets are programs that my members LOVE, that get my members RESULTS, and has allowed me to become a better coach each and every day to GUIDE my members to reach THEIR dreams... has been from the mentorship and guidance from James.
In this episode, I share my journey, more details about James’ program (Business by Design) for online coaches and course creators, a mini interview with James, and a special bonus I am offering - the Authority Bootcamp - for coaches who sign up for Business by Design during enrollment this week!
James Wedmore is an 8-figure per year online entrepreneur that teaches coaches and online course creators how to skyrocket their online business. With over 14 years of experience running his own online business, he now runs Business By Design to help Digital CEOs all over the globe live their dream of massive income and impact, and has served over 8,000 members in his programs. He’s also the host of The Mind Your Business Podcast where he shares how to create lasting success from the inside out.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
My journey from corporate career, to full-time small business owner, to full-time coach, and the resources and support that led me to working with over 160 members across my 2 coaching programs
How my coach, James Wedmore, and his program Business By Design transformed my business and specifically how it can help you grow your own coaching business
Advice directly from James for coaches who are coming out with multiple new offers over and over that AREN'T working and what makes Business By Design different than any other coach or program out there
The Authority Bootcamp BONUSES you receive from me if you enroll in Business By Design before doors close on June 20!
Do you feel like you're bothering people when you talk about your products on social media?
12 juin 2024
00:32:11
One of the BIGGEST pieces of feedback I hear from small business owners is…
“I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.”
“I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.”
“I don’t want to talk about my products or business too much on Instagram because I feel like people will get bored with what I have to say if I say the same things or show the same things over and over.”
“I don’t want to talk about my products or business too much on Instagram because people will unfollow me.”
If you’ve ever had these thoughts or other variations of these thoughts, I can almost guarantee that you love to come out with new products. (Am I right or am I right?)
Why can I almost guarantee this?
Because when we come out with new products, we no longer feel like we are bothering people. Because it’s something new! Something that hasn’t been done before! It’s exciting! And your brain starts to convince you that you could hardly be bothering people with something new, exciting, and never been done before.
So here’s what happens: before you know it, your bank account isn’t growing because you are constantly coming out with new products (hello raw ingredients, new labels, new packaging) and because all of your time is going towards launching something new and something else new and something new again.
And the cherry on top is that you’ve lost the chance to learn good old-fashioned marketing and selling… because your only strategy is newness, excitement, and never-been-done-before-ness. Which turns into a rinse and repeat cycle that can get pretty expensive and pretty exhausting.
What if I told you that constantly coming out with new products is a sign of being a people pleaser? A sign of not wanting to bother people or disrupt the piece? And a sign of self-sabotage that you might not even be aware of?
We’re getting deep today. And if this sounds anything like you, play special attention to this week’s episode so I can guide you through this and show you what’s on the other side of authentically owning what you speak about and how you show up for your business so you can make more money in your business.
The simplest hack to get comfortable talking on your Instagram stories for more sales
05 juin 2024
00:34:22
What’s the main reason why you DON’T talk on your stories consistently?
Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too?
Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it frustrates you to spend that much time to get it right?
Is it because you don’t know what to say and are worried about being judged by others for not saying the right thing?
During today’s episode, I share with you a simple and FUN hack to get you comfortable with showing up on your Instagram stores. And this is a hack that I even recently started to do, to make showing up on Instagram easier and easier for me (even after years of already being front and center on IG!) And believe it or not, talking about your products is how you can sell more products. So, the sooner you get comfortable and confident talking loud and proud about your products on social media, the sooner you will make more money! And here's how you can make it easier on your starting today.
How to successfully grow a business when your products are priced MUCH higher than your competitors with Laura from The Necklace Studio
22 mai 2024
00:23:44
In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth!
Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business.
Laura then started her own business and was worried about selling products at a high price point ($350 - $550) in a saturated market (jewelry).
But in the year after joining Product Biz Academy, Laura has sold 51 necklaces, has made $21,000 in sales on Etsy, and has her products sold in 2 stores.
Laura shares how she feels like anything is possible; not only from having the step-by-step processes inside Product Biz Academy, but also by learning how to believe in herself, show herself commitment, celebrate the wins, be accountable, how to enjoy the journey every step of the way, and more.
Doors to Product Biz Academy close THIS Thursday at midnight. Enroll now at www.monicalittlecoaching.com/join
The best way to use Chat GPT in your business
15 mai 2024
00:18:47
How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds?
How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT?
The real reason this is amazing is NOT because of the "quick fix" that Chat GPT provides... the reason this is amazing is because the small business owners who DON'T hand over the reins of their entire marketing to Chat GPT will actually see massive success over the next 12 months.
Here's what I mean:
Your customers, your email subscribers, your followers, your blog post readers, and the rest of the human population can subconsciously tell when a piece of content was created by Chat GPT.
That's because Chat GPT is not a human. It's kind of obvious when you really think of it.
And when small business owners rely on Chat GPT for all of the WORDS in their business (aka the marketing in your business), they are removing the human aspect of their business. And one of the main reasons small businesses actually become success is BECAUSE of the human aspect - that is now being removed!
Unfortunately, what will happen to those small business owners is that their audience will get desensitized to their content... which means they will stop reading. Soon engagement goes down, email open rates go down, website visits go down, and once you lose people, it's pretty dang hard to get them back.
This is what Chat GPT truly is leading to.
If you are one of the small business owners who doubles down on AUTHENTIC, human to human marketing during this time when most are looking for an easy way out and quick fix, you will see incredible success.
And that's exactly what today's podcast episode is about. And if you didn't catch on just yet, this podcast episode is a little bite of satire. You're welcome.
4 TOP traits of highly successful people... that you can learn from being a beginner
08 mai 2024
00:37:01
Most small business owners only have FUN in their business when they are GOOD at what they are working on – when it comes easy, when they see success quickly, when they see results easily, when they feel they are the best of the best at it.
Can you relate? Do you naturally have a shitty time when you are bad at something or are learning something new and it DOESN’T come easy to you?
Well, let me ask you this… How much more likely would you see results if you had fun with the skills you were shitty at, so you kept at them and actually enjoyed the process and finally became good at them to the point that it led to results?
Business is a lot like sports. And when you play a sport, you usually start out as a beginner and work your way to expect status while having fun along the way. But most business owners look at their business in the complete opposite way.
Today you’re going to learn some of the top lessons from being an all-star high school sports benchwarmer and how these lessons translate into being a SUCCESSFUL small business owner.
During today’s episode, we’ll chat about: - How to leave everything at the door when you step foot on the court - How to show up every day, even IF you aren’t “good” at what you are working on, UNTIL you get better - How to be a team player and cheer others on even when things AREN’T going your way - How to have FUN with your evolution – rather than only having fun when you are good at something – even if you are a type A perfectionist - How to get back to foundations when you lose a game
When should you expect to consistently start paying yourself with your business?
01 mai 2024
00:37:36
Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business.
The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean that you will automatically make instant money that you get to instantly use on whatever you want in life.
Building a business with longevity – a business that will last, a business with results that will compound, a business that is set up for success in the long run, a business that you can scale with less of your time while it grows more and more – will require time, energy, resources, and money for it to get set up in that way.
And the first 2-3 years of your business are the most critical for the type of foundation needed that LEADS to the growth and success that most small business owners DO want.
In today’s episode, we talk about when to expect to start paying yourself and why investing back into your business with a long-term vision is critical in the first 2 years so your business CAN catapult in growth.
How to get featured in news media for more exposure WITHOUT paying a dime with Gloria Chou
24 avr. 2024
00:32:09
Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.
Think of it this way – when you are featured in an article, you get exposed to the audience that reads that article for the long run. If someone is looking for a Mother’s Day gift guide this year… or next year… or the following year… they may come across YOUR feature in a gift guide on the internet.
And the more gift guides and product features you are in across each season, holiday, and topic that’s relevant to your product, the more exposure you get! So, the main question becomes… how do you GET this type of exposure and get featured in gift guides and more? And today’s episode with special guest Gloria Chou will show you exactly how to do just that.
Gloria Chou is an award-winning Small Business PR coach, helping product owners, get more profitable, invisible by leveraging the power free media features. Her number one mission is to make PR accessible for diverse small businesses so that everybody can be seen and valued.
By the time you finish listening, you'll learn:
The difference between gift guides and product roundups and how they can help you get more exposure to your products
How to find the contact email of editors to pitch your products to where your products will be a perfect match for them
How to turn your email pitch into ones that editors will love so they decide to feature you
How this former teacher & current mom is now making $1,700 in ONE day with her small business
17 avr. 2024
00:39:51
This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.
During this episode, you’ll learn what it took for Erin to make the decision to go all-in with her business instead of going back to a teaching career… and what she had to let go of within her business in order to make her business growth actually happen.
We talk about letting go of safety nets and “plan B”, and how to free up your time to GROW your business for MORE sales by making backstock, removing porch pickup, doing LESS markets, NOT coming out with new products, and hiring help… and you’ll hear first-hand how you have to let GO in order to let IN.
Erin has been in Product Biz Academy for the last year so you’ll hear directly from her how much being inside of a coaching program with support and community has helped along the way, too.
Erin Davis is the founder and owner of No Poo Products. She has a passion to help busy moms be able to simplify their morning routine by providing clean dry shampoo and other hair and body products that are safe for the entire family.
Website marketing & homepage strategy to CONNECT with your audience
10 avr. 2024
00:27:21
What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?
Does this experience embody your brand, or does it give off a mismatched vibe?
Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?
Website marketing comes down to the visuals, the images, the colors, the words, and the sequencing of it ALL that portrays your business and products in a way that leads customers (and retailers) to purchase.
During this episode, we’re doing a live website audit for Product Biz Academy member, Erin from @nopooproducts, where you’ll learn top website marketing strategy including:
How your website content should be sequenced on your homepage to tell the full story of your business
What customers and retail stores should see RIGHT when they land on your website to start to understand the experience they will get from our products
How to make sure your brand (colors, fonts and more) is present on your website and also how to make sure your main brand value is EMBODIED on your website
What your top menu items should say to encourage the sale
How to turn these simple marketing ideas into followers and sales
01 avr. 2024
00:41:17
We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.
And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.
During this episode, we’re doing a live marketing audit for Product Biz Academy member, Rose from @sweetrosies_soaps, where you’ll learn top ways to get more followers and get more sales including:
How to determine a marketing budget for the year so you have specific funds set aside to get in front of new people
How to massively scale on Instagram by partnering with others that have followers in your niche – and how not to get TOO choosey
How to encourage your retailers to buy OTHER products that they haven’t bought yet for larger orders
How to uplevel your Faire/Etsy/website listings if you’ve hit a plateau
How to tell if your business is at a ceiling of the current stage and what’s required of you to get to the next stage
How to know if you should be prioritizing marketing strategies over coming out with a new website
Top marketing mistakes on your product labels that PREVENT online sales
26 mars 2024
00:31:43
One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person...
And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in person.
Have you ever had that thought?
Here’s the truth – your products should do all the selling for you. And if they are only selling when YOU are there, that means your products are missing key pieces of information ON them.
Your products should do the selling for you to the point that if you AREN’T there to talk about them or if the customer ISN’T able to see the product in person, they still know EXACTLY what the product is, who it’s for, what the benefit is, and why the need it.
And this type of marketing magic can be done through your product labels and product photos.
Today’s episode of the Product Biz Podcast we dive into the marketing copy that you need to have on your product labels for customers – and retailers – to actually be interested in your products.
You’ll learn the top mistakes to avoid and hear real life before and after examples of super small label tweaks that will lead to more online sales, more in-store sales, and more interest from boutiques and retailers.
THIS is what’s needed for customers to actually buy your products online and for retailers to re-order your products because they are actually flying off the shelves!
And if you’ve been stuck thinking that the only way you can sell your products is if people see/feel/touch them in person, then this episode is for you.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Overcoming the need to prove yourself with Megan Blacksmith
29 févr. 2024
00:52:39
The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?
These are common limiting beliefs of business owners.
When I prove myself to THIS person, then I will be happy. When I am productive, then I can be happy with my day. When I get rejected, it means I’m a failure. When things aren’t working out for me, it means I’m not capable or it’s not possible.
These limiting beliefs lead us to feelings of self doubt, overwhelm, frustration… and they also lead us to constantly stay in busy mode.
Because being busy means we can avoid the uncomfortable work, being busy means we can avoid the courage that is needed, being busy means we can avoid disappointment or rejection or any negative emotion.
And before you know it, being busy has stopped progress from happening in your business. And this is what we call self-sabotage.
Today’s special guest, Megan from @becomingzesty, shares with you how to overcome these limiting beliefs, why language is so important for success, and how you can start to create habits and act as if you already have what you want, in order to shake these limiting beliefs for good.
Megan Blacksmith is a speaker, NLP Trainer and mindset ninja. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
2 hidden, universal principles that determine your success in business
14 févr. 2024
00:33:27
Most small business owners say they want more sales, more opportunities, more orders, more money…
But in reality, they don’t have any additional SPACE for more orders.
And I don’t mean physical space.
I mean energetic space.
If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing…
I hate to break it to you, but the reason your sales aren’t increasing is BECAUSE you are stressed out, burned out, and spending all of your time on busy work.
When there is SPACE, it will be FILLED.
So how are you creating space with your business?
How are you SHOWING the universe that you are ready for more?
How are you running your business to be ABLE to actually HANDLE more orders?
What activities are you focusing on to make your business EASIER on you so you CAN handle more?
During today’s episode of The Product Biz Podcast, we dive into 2 universal principles that, when applied, will lead to more sales.
If you master these, you WILL see an increase in sales… and a decrease in stress, burnout, and busy work.
These universal principles govern WHAT happens to us and the sooner you understand them, the sooner you see results.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
What's the true reason why you are running your business?
07 févr. 2024
00:35:17
Here’s one of the biggest mistakes that small business owners make.
When thinking about the reason WHY they want to grow their business…
Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved ones to try and make it work…
When asking “what is it all for?”
Most small businesses list all of the things they would buy, experience, or get when they become successful. The new car, new house, Disney vacation, Mexico vacation, get out of debt, and more.
Or they think of all the people they want to prove wrong when they become successful. The husband, the mom, the friends, the people who doubted them.
I hate to break it to you… but money (and validation from others) is one of the worst motivators out there.
We THINK that reaching our MONEY goals and the potential new car will motivate us to wake up 2 hours early to get the things down that we DIDN’T get to yesterday in order to give our business the dedication it needs to grow… yet we hit the snooze button and let our to-do list grow longer and longer each day.
We THINK that reaching our money goals and the potential vacation will encourage us to work efficiently when our kids are at school to make the most of every second so we get closer to that goal… yet we spend so much time aimlessly picking up our phone and scrolling social media and we just can’t seem to break the bait.
We THINK that aiming toward our money goal and the potential debt payments will motivate us to do what is required, to be committed, to be dedicated to our business… yet we do the same thing over and over, wondering why nothing has changed.
That’s because money is NOT a great motivator.
That doesn’t mean we SHOULDN’T have tangible money goals. It simply means that there’s ANOTHER part to the equation.
And when you understand the second part of the equation, it’ll give you the drive and purpose and WHY behind your business to change how you show up, which changes the results that you see, which coincidentally gets you closer to that monetary goal.
During this week’s episode of The Product Biz Podcast, I walk you through an exclusive exercise that I shared with my Product Biz Academy members during our 2024 PBA kickoff call.
This exercise that YOU have access to led my members to say:
“I've had a personal breakthrough. For the first time EVER I am ALLOWING myself to feel like this business is truly mine and ALLOWING myself to open up and bring this one to my heart. I have had 3 other businesses and never ever felt like I do right now about this one.” – Andria
“This exercise made me dig deeper and actually made me start to cry. It created such a powerful connection. It further solidified that it’s not just a skincare product or skincare company that’s just making things for profit. I am actually helping people make healthier choices in their healing journey. Very powerful moment.” – Daisy B.
“It feels like my business has a purpose and it’s not just a hobby anymore.” – Daisy C.
Now it’s your turn to experience the same, so you can show up in a new way for your business to reach ALL of the dreams you have with a PURPOSE that drives you forward.
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Beat burnout and ignite performance with Jimmy Burroughes
31 janv. 2024
00:49:34
Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to life or bring that amazing product in front of more people. Becoming a high performer - how you manage yourself, your energy, your priorities - is the only thing that will take you as far as you want your business to go. And today's special guest, Jimmy Burroughes, will be sharing with you how to beat burnout and ignite performance.
Jimmy is an Ex-Army Officer, MBA grad, and former corporate high-flier now on a mission to change the way Leaders create bottom-line results without burning out.
By the time you finish listening, you'll learn:
How to become a high performer and prevent burnout by focusing on your purpose, a mindset of abundance, and by prioritizing connection, exploration and downtime
The ways that burnout presents itself through feelings of anxiety, exhaustion, isolation, overwhelmed and unmotivated
What to do if you are feeling unmotivated with the projects you have going on in your business
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
The POWER of an outside perspective for your business to keep growing
10 janv. 2024
00:27:51
Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).
That’s because your brain’s ONLY job is SURVIVAL - to keep you safe.
Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources and water…
But in today’s day and age, we HAVE food, water, shelter and NO predators… so how does your brain, which is geared towards survival, keep you safe today?
It’s by this silly little thing called your comfort zone.
And an outside perspective is the ONLY thing that can combat a warm, fuzzy, comfort zone that just DOESN'T want to let you go otherwise.
Think of it this way - if you DON'T have outside perspective, you will fall to the trap of your own thoughts.
You may THINK of making a big move or taking that next step…
But you may also start to question if you are doing it right.
Or if you are “good enough” to even do it.
You may start to question "Who am I to think this is possible? Who am I to go out of my way to do this big scary thing?"
And as soon as your brain starts to question in this way… you stop taking action. And when you stop taking action, you stop growing.
In today’s episode, we talk about how to break this habit of self sabotage.
By the time you finish listening, you'll learn:
How your brain was MEANT to keep you safe in the caveman age when threats were present... and how it keeps you safe and comfortable in today's day and age when there are NO active threats present
Where thoughts like "who am I to think this is possible?" and " I'm not cut out for this" and "they are so much more smart, bold, confident, extroverted, X Y Z more than me" originate from so you can stop them from sabotaging your dreams
Why NOT having an outside perspective will make you fall into the trap of playing small, preventing your growth
What you can do TODAY to help you grow if you DON'T have someone with an outside perspective to turn to for support
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
How to tell if you're building your business on top of quicksand
03 janv. 2024
00:26:17
If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?
Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.
Common sense, right?
Well, my question for you is on that same topic… are you building your business with a solid, stable foundation… or are you building your business on top of quicksand?
Most small business owners are trying to build a business on top of quicksand, and then they wonder why it’s not growing, why it’s not leading to consistent sales, why it’s just not working, and why they are exhausted, burned out, and stressed along the way.
So in today’s episode of the Product Biz Podcast, we're diving into what it means to build a business on quicksand and what it means to build a business with a solid foundation, so you can start 2024 on the right path to creating your best sales year yet.
By the time you finish listening, you'll learn:
What it means to focus on growth, longevity, and ACTUAL progress in your business… instead of shiny object syndrome
Why business growth is NOT a matter of doing more or working harder… and why it’s a matter of working on the right things that actually move the needle forward
What it means to be reactive and urgent in your business vs. having a solid foundation in your business… and which one leads to consistent sales
How to become the leader of your business, or the “captain of the ship” so you are directing your business to its end destination by setting the course on the RIGHT path - instead of being below deck, stuck in the day-to-day busywork
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Taking the stress out of finances with Staci Millard
20 déc. 2023
00:46:42
The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, they are struggling to pay the bills, struggling to buy more raw materials, struggling to even think about hiring help... and it all stems from one sneaky issue, which is your product pricing. In today's episode, Staci Millard shares how to use numbers to grow your business and how to take the stress out of finances so you are truly making money and making an impact and growing your business for the long run.
Staci Millard is a mom of 2 and multi-passionate entrepreneur. She grew and sold her first seven figure business before she was 35 while raising her daughters. She believes in three non-negotiables for every successful business- making money, heart-led impact on those we serve, and having a great life because of our businesses not in spite of it. Staci works as a fractional CFO and business mentor for entrepreneurs helping them scale and have the success she knows we can all achieve.
By the time you finish listening, you'll learn:
What terms like profit, revenue, cost of sales, overhead, break even REALLY mean
How to look at your numbers to know if you are ready to come out with new products or not
How to add in the cost of labor and the cost of overhead to your business to make sure you are covering your expenses on every single sale of your products
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
The top 3 apps you should be using on Shopify with Erin Alexander
13 déc. 2023
00:36:40
Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of one button, updating your images to be SEO compliant, and using Shopify's email capabilities, you are going to walk away with tips and insights to make your Shopify site even better.
Erin Alexander is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and she teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. She's a wife, mom to two kids and two pups, loves being near the water and is addicted to Popcorners.
By the time you finish listening, you'll learn:
The best app to use to automate getting apps on your Shopify website
Why compressed images, alt text, and file names of your images on your Shopify website are important for SEO - and an app that can do the updating for you to make them SEO compliant
Getting starting with Shopify email and what automations to set up today
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Hidden tips and tricks that MOST aren't sharing about SEO with Crystal Waddell
06 déc. 2023
00:35:29
We're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be on Etsy (and all the platforms) to amp up your SEO game, and how to use a Google Business Listing to elevate SEO even further. You're going to walk away with actionable, easy to implement tips that you can put to work today to help you get found when people are searching for products just like yours on Google.
Crystal is an agile digital marketer (fancy word for "I wear a lot of hats"!) She's scaling her Etsy handmade business using Shopify and sharing her journey and lessons learned along the way! Crystal helps other business owners by training their staff to do the website SEO tasks that generate visibility and sales.
By the time you finish listening, you'll learn:
How to define the keywords that you want to "win" so when people search for them on Google, your products are found
How to leverage a Google Business Listing to show up on Google search results
Unique ways to use your product title and meta description on Shopify to get customers to click through to your listing when searching on Google
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
Top tips to help you get reinspired with Instagram with Attaliah Strubel
29 nov. 2023
00:44:18
When you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can sell more of your products through Instagram. She'll talk you through some of the top Instagram mindset blocks that hold us back; the fear of stumbling our words, the fear of being judged by others, the fear of posting a poll on our stories that no on engages with, so you can let those old limiting beliefs go. And she'll share hashtag and posting strategy with you, too.
Attaliah Strubel is a business coach specializing in passive income and content monetization. She's on a mission to help women break free from their screens and build thriving online businesses. Attaliah is all about empowering women to not only reach their goals but also live their dream lives. Through her coaching sessions, online resources, and inspiring speaking engagements, she's dedicated to guiding women toward the fulfilling careers and lifestyles they truly deserve.
By the time you finish listening, you'll learn:
How to use storytelling, vulnerability, and behind the scenes content to connect with your audience on social media
How to get inspired to create content on Instagram and how consistent you should be
How to get over the fear of showing up on social media so you can
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live
SEO mistakes to avoid with Nina Gibson
22 nov. 2023
00:39:38
SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people and make the most of the content you create for the long run. Today's guest Nina Gibson shares her top tips on how to maximize your keyword SEO (with insights on how to find the right words to use for your product titles, inside your product listings and more), what settings to adjust in Shopify for SEO benefit, and how to use blogs for informational SEO to get your website found for people who are searching questions where you provide the exact solution they are looking for with your products.
Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!
By the time you finish listening, you'll learn:
At what point SEO matters in your business
The top mistakes small business owners make with SEO so you can prevent them from happening within your business
The types of SEO that matters most, from keyword SEO, website settings SEO, and informational SEO - and how you can get started today
Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live