The Product Biz Podcast by Monica Little Coaching – Détails, épisodes et analyse

Most people (especially coaches in today’s world) will tell you that *THIS* strategy is what you “NEED” in order to be successful or *THAT* strategy is what will “FINALLY” change the success of your business.

And I’m here to tell you that most of what those people say… is a bunch of BS.

The reality is, there are 5 popular, shiny-object, ever-so-exciting-and-oh-so-promising strategies that, contrary to popular belief, WON’T save your business in 2025 and instead will keep you overwhelmed, overworked, wondering why NONE of them work for you… when the truth is that without the right foundation, they won’t work for ANY small business.

In today’s episode, you’re going to learn:

Why just collecting emails and sending random email campaigns WON’T magically boost sales no matter what people tell you… and what you need to master FIRST so that email marketing ACTUALLY works for you.

How affiliates and brand ambassadors may expose new customers to you and do 50% of the work… but specific parts of your business need to do the remaining 50% of the work so these new customers ACTUALLY get to the finish line and buy.

Why SEO won’t save a website with a subpar marketing experience no matter how much money or keywords you throw at it – and the 3 pieces your website NEEDS to have to turn shoppers into buyers before you even consider SEO a worthwhile project.

How Facebook Ads CAN be used to expand your business… but how they WON’T fix a broken marketing strategy and can instead turn into an expensive bill with no results… and what to focus on instead.

These strategies will only amplify your EXISTING results… so the goal is to increase your EXISTING results before we add fuel to the fire so that you can see ANY sort of impact.

And that’s exactly what we’ll be diving into today.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for being a little challenging, why so many applications get rejected and how to prevent that from happening to you, how to protect your logo and business name and slogan from copycats, and more.

Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, course creators, and product based businesses. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Joey's website at www.indielaw.com
Follow Joey on Instagram @thejoeyvitale

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business.

Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about business every now and then, but I honestly felt awkward and out of place if I would ask them business questions. It didn't take long to realize that I didn't have anyone to turn to that actually understood what it meant to run a product based business, and the only “people” I had to talk to were Google, random blog posts, and other random insights from the internet.

When I left my full time job to focus on Plant Based Beauty fully, I KNEW that sitting behind my laptop and bring my phone by myself 24/7 was NOT going to be the most conducive environment to growth. 

And I KNEW that when people want to run a faster mile, they join a running group that runs FASTER than them. 

What I am sharing with you during today’s podcast episode is the reason WHY it’s so important to be around those that are “running faster than you”. We talk about borrowing the belief of others, how this can shift your perception of what’s even possible for you, the importance of being in an environment that uplifts you (rather than those Facebook groups that just complain about how hard it is to run a business, how Etsy is evil, and how social media is impossible...), how community prevents self-sabotage, and SO much more. 

Because the truth is, if you are not surrounded by people who are contributing to your evolution, consider that part of why your evolution may feel more like a self-fulfilling prophecy.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

Have you ever wondered why you get views and "favorites" on certain listings on Etsy, but they don't lead to sales?

If you're experiencing this with your Etsy shop, listen to this quick episode of The Product Biz podcast to learn 3 hacks for your Etsy description that you can easily implement today to convert those favorites into sales!

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website:MonicaLittleC oaching.com

Instagram: @monicalittlecoaching

My small business:ShopPlantBasedBeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at MonicaLittleCoaching.com/EtsyWebinar

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

The holiday season makes up 20-30% of the TOTAL sales that a small business makes during the entire year. With the holiday season being so important to small businesses, we are starting to make our way into the few months of the year that can make or break us and that determine IF we show up the following year, too.

With how important the holiday season is to us, it's important to go into it with a clear strategy on how to make the most of it. There are a few key, EASY marketing tactics that we can implement to make sure we are bringing in MORE holiday orders and BIGGER holiday orders this year.

In today's episode, I'll be sharing with you the top marketing tips for the upcoming holiday season so you are prepared and ready to have your best holiday season yet!

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How to increase the order amount that customers are buying during the holiday season by creating best seller bundles and gift sets
• How to create a marketing experience with pre-wrapped holiday gift sets to get people into the feeling of buying and giving a gift
• The best time to start selling holiday items for this upcoming holiday season

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website:MonicaLittleCoaching.com

Instagram: @monicalittlecoaching

My small business:ShopPlantBasedBeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at MonicaLittleCoaching.com/EtsyWebinar

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

For most small business owners, marketing and selling is something we KNOW we have to do... but we struggle with actually figuring out how to do it "right". And when you add in another layer of trying to understand marketing and selling on a platform like Etsy, we might not even know how to "do it" in the first place!

But in order for our products to get in front of more people and for them to WANT to buy our products, we have to understand how marketing and selling actually works... and then put it into practice. And if marketing and selling isn't your strongest skill, you're in luck!

In today's episode, I'll be sharing with you the top marketing tips with Etsy photos that lead to more views AND more sales so you feel confident that you have the right photos in place to APPEAR in the search results and CONFIRM the customers' expectations for the sale!

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How your photos on Etsy can be the differentiator to show up on the first page of search results
• Why Etsy photos are one of the most important marketing tactics to convert Etsy viewers into actual buyers
• The top types of photos to include in your Etsy listings - and why these photos lead to sales!

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website:www.MonicaLittleCoaching.com

Instagram: @monicalittlecoaching

My small business: ShopPlantBasedBeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at MonicaLittleCoaching.com/EtsyWebinar

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

 One of the biggest struggles that small business owners have is finding the TIME to take steps towards growing their business to new levels.

Maybe you can relate and have thought to yourself "I don't have the time to post reels on social media this week", "I haven't had time to work on that project just yet, but hopefully I will next week", "How am I supposed to get anything else done with all of the inventory I have to make this week?"

The truth is, we all have the same 24 hours in a day... so what makes certain successful small business owners reach their goals faster than others? And why do most small business owners struggle to make any REAL progress, week after week after week?

In today's episode, I'll be sharing with you what separates the successful small business owner from the struggling small business owner and what allows them to create the time to show up for their business each and every day.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• The difference (and hard truth) between strategically growing & running a business vs having a hobby 
• Why procrastination is one of the biggest forms of self-sabotage that can prevent your progress - and what you can do about it
• How to make fast progress by focusing ONLY on THIS TRICK each day (listen to learn what this trick is!)

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website: www.monicalittlecoaching.com

Instagram: @monicalittlecoaching

My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicaittlecoaching.com/etsywebinar

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

If you've been listening to The Product Biz Podcast for a while, you already know that taking risks is essential to the growth of your business and that risk-taking is something I will encourage you to do daily.

But what happens when you take a big risk, give it your all, go all-in... and it doesn't work out the way you expected? What if you put everything on the line... and you fail? What if you step WAY out of your comfort zone... and it doesn't work?

Dealing with failure is something that ALL small business owners deal with - but there's a RIGHT way to look at failure to make it easier to process so we don't take it personally, so we don't start to think that something is wrong with our products or with us.


BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• How to let go of failure so it doesn't affect how we show up in our business
• The truth behind the cliche saying that "everything happens for a reason"
• How to see taking risks, failure, wins, AND losses as the determination of your success

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, follow me so you can see behind the scenes how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website: MonicaLittleCoaching.com

Instagram: @monicalittlecoaching

My small business: ShopPlantBasedBeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at MonicaLittleCoaching.com/EtsyWebinar

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

When I first left my full-time job to focus on my small business with 100% of my time, I went through the biggest sales slump I have ever experienced. Most small business owners, like myself at that point in time, think that the more hours they spend on their business, the more sales they get…

But the truth is, sales slumps are going to happen. And it's not a matter of falling off the horse and getting back on - it's a matter of how QUICKLY you get back on the horse and what TOOLS you have in your pocket to help you do exactly that.

So if you're going through a sales slump, starting to question everything, feeling like you have fallen off track and just don't know what to do to get back on track - then this episode is for you.

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• 3 unconventional ways to get out of a sales slump and get back into action
• How to change your mindset during a sales slump so you can grow from it and become a better business owner that accepts the challenge
• How to show the universe that you are READY for more sales by mastering each project you work on 

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.

LEARN MORE FROM MONICA LITTLE

Website: Monicalittlecoaching.com

Instagram: @monicalittlecoaching

My small business: Shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE

Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicaittlecoaching.com/etsywebinar

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live

Most small business owners think that paying a few dollars on Etsy ads per day will help them get MORE sales on Etsy...

Maybe you’ve been going back and forth with your keywords, titles and tags on Etsy and no matter what you try, your sales STILL aren’t where you want them to be. Maybe it feels like you’ve tried everything you can think of, so you decide to pay a few dollars on Etsy ads to see if that will bring in any sales… And all you hear is crickets

The truth is, paying for ads on listings that AREN'T attracting orders in the first place, won't fix your sales problem!

BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:

• What ads are used for and WHEN they actually make sense in your business
• The 5 different phases of running a business so you can determine exactly where you are at in your business at this point in time
• What it means to be a small business owner and how we should view problems

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!​

While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
My small business: www.shopplantbasedbeauty.com

LINKS MENTIONED IN TODAY'S EPISODE
Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicaittlecoaching.com/etsywebinar
Episode 3 about inventory management: Are you a chronic creative?
Episode 4 about inventory management: Why coming out with new products is disruptive for small businesses

Sign up for the free training on May 12th 10:00am Pacific on How to Create a Thriving Product Business WITHOUT Relying on Markets at www.monicalittlecoaching.com/live