The PricePlow Podcast – Détails, épisodes et analyse

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The PricePlow Podcast

Supplement Industry Thought Leaders

Forme & Santé

Fréquence : 1 épisode/15j. Total Éps: 230

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast

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🇬🇧 Grande Bretagne - nutrition
20/08/2026
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🇨🇦 Canada - nutrition
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🇨🇦 Canada - nutrition
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#153: Danielle Citrolo - Cognizin Citicoline GENE Research by Kyowa Hakko

Saison 2 · Épisode 153

mercredi 16 octobre 2024 • Durée 38:39

In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.

Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus, memory, and attention. In this episode, Danielle dives deep into the latest findings, highlighting the cutting-edge science behind how Cognizin impacts gene expression at the cellular level, offering fresh insights into how it supports cognitive function.

Analyzing Cognizin Citicoline at the Genetic Level

Danielle explains how recent studies using a sophisticated triculture model of brain cells revealed new mechanisms of action for citicoline. By examining gene expression and neuronal activity, researchers were able to uncover how Cognizin affects brain structure and function, from enhancing neuronal communication to promoting healthy cholesterol synthesis in the brain. These discoveries take the understanding of Cognizin’s benefits to the next level, offering a deeper look at how this powerful nootropic works beyond just boosting focus and attention.

Throughout the episode, Danielle also touches on the broader implications of this research, particularly in the areas of mitochondrial health and neuroprotection. With ongoing studies into its potential benefits for women’s cognitive health, sleep quality, and mood regulation, Cognizin continues to lead the way in the nootropic industry. Whether you’re a biohacker, a health enthusiast, or simply curious about the latest advancements in brain health, this episode is packed with exciting discoveries.

https://blog.priceplow.com/podcast/danielle-citrolo-cognizin-genetic-research-153

Video: Daneille Citrolo of Kyowa Hakko Talks Cognizin Gene Research

https://www.youtube.com/watch?v=g53Mb2PpEf8

(00:00) – Introduction to Danielle
(02:15) – Exploring the New Study on Cognizin
(07:15) – Understanding Metabolomics and Cognizin
(12:15) – The Triculture Model Explained
(18:00) – Gene Expression and Cognizin’s Impact
(23:45) – Future Research Directions and Applications
(28:15) – Potential in Women’s Health and Cognitive Function
(36:30) – Conclusion and Future Studies

Where to Find Danielle and Kyowa Hakko USA

Sign up for PricePlow’s Kyowa Hakko news alerts
Danielle Citrolo on LinkedIn
Kyowa Hakko USA on LinkedIn

Thanks for joining us, Daneille! Please subscribe to the PricePlow Podcast on any platform and leave us reviews!

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#152: Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy

Saison 2 · Épisode 152

mercredi 9 octobre 2024 • Durée 01:44:52

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient development, while Dustin discusses his new role and the brand-building strategies he’s implementing to drive demand for their premium ingredients in the U.S. market.

The episode dives deep into NNB’s latest innovations, including the highly anticipated ingredient, Dileucine (DL-185), which is poised to make a significant impact in the world of muscle protein synthesis. The conversation also covers the potential of dihydroberberine (GlucoVantage) as a powerful GLP-1 agonist, providing an accessible alternative to popular pharmaceuticals for blood sugar control and appetite suppression.

Listeners will also get an inside look at NNB’s product development process, including the science behind their hydration formula, ElectroPrime, and the fermentation-based innovation, SalidroPure, which offers a sustainable and potent alternative to traditional Rhodiola extract. The guys also talk about NNB’s involvement in the big XPO NRG collaborative promotional energy drink made for SupplySide West.

The episode then takes a pretty wild twist at the end, with Shawn explaining his psychedelic experiences and how he uses dietary supplements to replete his neurotransmitters.

Packed with fascinating insights from two industry leaders, this episode is a must-listen for anyone interested in the cutting-edge science behind functional ingredients and the growing influence of the nutraceutical industry.

https://blog.priceplow.com/podcast/shawn-wells-dustin-elliott-nnb-nutrition-152

#143: Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan

Saison 2 · Épisode 143

mercredi 17 juillet 2024 • Durée 01:25:07

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.

This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price.

We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Ghost Protein Cereal, minor changes to Legend ALL OUT, the Protein RTD, and the delayed-but-forthcoming Ghost Sleep supplement.

Looking to the Future: The Ghost 100 Year Plan

But a bigger-picture part of this discussion that cannot be missed is Dan’s discussion of the Ghost 100 Year Plan, where he’s focusing on building a legacy company the likes of Nike or Oreo that will outlast all of us. To do so, he’s building a “team of lifers”, who he refers to as teammates, not employees.

This was a great episode with some fun banter, supplement history and economics, rapid-fire product release discussion, and the big shop talk discussed above. Get in, and get ready for the huge Legend V4 tubs.

https://www.youtube.com/watch?v=ili8e5sdAuw

Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-143

Legend V4 Launch Special: Show Notes with Dan Lourenço

(0:00) – Introductions
(12:00) – 30 Serving Tubs to Remain!
(17:30) – Legend Throughout the Years
(24:15) – Caffeine
(31:00) – Natural Colors

#053: Marc Lobliner - Outright Bars and Adding Velositol to Outright Breakfast Bars

Saison 2 · Épisode 53

mardi 12 octobre 2021 • Durée 25:00

On October 9th, 2021, we sat down with Marc Lobliner, Chief Marketing Officer of TigerFitness and CEO of MTS Nutrition. Most recently, Marc is the inventor of the Outright Bar and Outright Breakfast Bar, and Ben traveled to Tennessee to discuss the history of the product and the unique advantages of its key protein-boosting ingredient, Velositol.

Marc walks us through the thought process that led him to the formulation of the Outright Breakfast Bar, which he intended to be a “whole food protein bar” that could serve as a meal replacement, and help sustain athletes during long games by giving them a balanced macronutrient intake and good digestion.

Listen to him explain why Velositol, which enhances the uptake of post-workout protein and increases muscle protein synthesis, was key to designing a bar that could fill this variety of needs.

Talking Velositol, Outright Breakfast Bars, and More with Marc Lobliner

Marc gives us some great insights on how a product can be formulated for the widest possible appeal. For Marc, this began as an emphasis on child nutrition — the idea for the Outright Bar was conceived during one of his daughter’s soccer matches, where Marc wanted to feed her something that would enhance her performance, but realized that the bars available to him were all going to detract from it.

Then we pick his brain on the safety profile of Nutrition 21’s Velositol (spoiler alert: it’s very safe), and the general risks associated with being an innovator who’s the first one to market a new ingredient.

Finally, Marc gives us some great thoughts on marketing a product and running a company, and what to look for when you consider buying someone else’s product. He also gives us some sage advice for anyone who wants to start a company of their own.

If you enjoyed hearing from Marc as much as we did, check out the Outright Bar at our affiliate links below, and read our articles titled and .

#052: Chris Bumstead Joins Raw Nutrition Ownership Team, Launches Product Line

Saison 2 · Épisode 52

samedi 2 octobre 2021 • Durée 35:38

On September 13, 2021, Raw Nutrition announced that they added a new partner to their ownership team — the 2019 and 2020 Classic Physique Mr. Olympia himself, Chris Bumstead!

Chris had already been a sponsored athlete on the Revive MD team, and we covered his story (and his love for Revive MD Kidney) in an earlier athlete profile titled Chris Bumstead: “The Comeback Kid”. Now, however, he’s making his biggest move yet, joining Dr. Domenic Iacovone and Matt Jansen as co-owners of Raw Nutrition!

In this episode of the PricePlow Podcast, we interview the three men and talk about their story, their plans for the brand, and what’s going to happen to Chris’ CBUM product line.

We’re extremely grateful for this interview, since Chris is just 8 days out from Mr. Olympia!

Video: Join Chris Bumstead, Matt Jansen, and Dr. Dom Iacovone

https://www.youtube.com/watch?v=XCOJiMVgHSU

Update: The Raw Nutrition CBUM Thavage Pre Workout is now out!

Additional Notes

Chris parted ways very amicably with his former sponsor, Jacked Factory. Since they were already in the process of developing the CBUM product line, they decided to share the labels and for the first manufacturing run, both companies would donate profits to two different canine charities, since everyone involved are dog lovers.

Upon joining Raw Nutrition, one of his first tasks was to reduce the price of , which his fans stated was too expensive. Chris actually reads his comments, and wants to pull his community into the Raw Nutrition picture.

#051: Season 2 Kickoff - Mike and Ben Catch Up on 2021

Saison 2 · Épisode 51

vendredi 1 octobre 2021 • Durée 01:45:04

Welcome to Season 2 of the PricePlow Podcast!

Mike and Ben get together for a long-overdue podcast to catch up on 2021 and to kick off Season 2 of the PricePlow Podcast! We talk about several topics, including:

The economy
Hiring help at PricePlow
Product Launches of 2021
What’s coming in Q4-2021 and 2022
Immunity, metabolic health, and dealing in dystopia
FDA Enforcement (or lack thereof)
Stimulants and caffeine detoxes
Upcoming guests

Video: Listen to Mike and Ben catch up on 2021 and discuss the world

https://www.youtube.com/watch?v=zeJxO6Nwg-o

Topics Covered in Detail

Mike begins by mentioning who he’s interested in reaching, and speaks of “The Remnant”, which is an idea from Isaiah’s Job. They catch up and discuss the following:

The economy
Are supplements safe? Will our supply chains stay in tact? How bad will things get? Will we be able to safely hire someone (see next point)?

Later on we also discuss the state of “hyperinflation” we’re seeing in the economy and how Millennials like Ben have been priced out of the housing market for now. Will it come back down to earth?
Hiring at PricePlow
We’re going to be looking for a like-minded individual who’s autonomous, zealous about supplements, and a great technical writer. The job’s not posted yet, but would love to hear from anyone with the following qualities:
- Incredible technical writer
- 11/10 in terms of organization
- Can post in WordPress (training provided)
- Can manage and engage our YouTube channel (training provided)

#050: Doug Miller - Protein Prices on the Rise: Figuring it Out with CORE Nutritionals

Saison 1 · Épisode 50

jeudi 16 septembre 2021 • Durée 49:00

Doug Miller of CORE Nutritionals, Merica Labz, Merica Energy, and Arms Race Nutrition joins up with Team PricePlow to discuss some hot news in the supplement industry – supply chain woes and the rising prices of protein – especially dairy protein.

Since this was Doug’s first time on the PricePlow Podcast, he gives a full introduction, with his background and entrance to the supplement industry. It all began with Core MRP, a meal replacement that didn’t contain Maltodextrin (a very rare thing 15 years ago), and as Doug’s bodybuilding career advanced, Core Nutritionals did as well.

Then, we get into the meat of the conversation, which has to do with rising protein prices, and how the CORE team is responding to the issues in the supply chain:

Video: Listen to Doug Miller discuss Core Nutritionals, supply chain, and protein prices

https://www.youtube.com/watch?v=ePB6L3n8CCo

“Figure it out”

Beyond that, we also discuss CORE’s move to North Carolina, how working with the team involves a lot of “figuring it out”, and how everyone has to work multiple jobs until new full-time positions are made. Once prompted, Doug also explains the type of person he hires – he doesn’t look for education or training, but a mentality.

Doug is incredibly open and honest in this episode, especially regarding the pricing issues, which many brands are hiding. He also makes it very clear that this was the option of last resort

Finally, don’t miss some of the discussion on pre workout supplements, where we discuss how much we’ve been liking the new .

#049: Dihydroberberine - A Better Berberine (Shawn Wells, NNB Nutrition)

Saison 1 · Épisode 49

samedi 7 août 2021 • Durée 41:36

One of the most popular dietary supplement ingredients on the planet — especially in terms of metabolic health — is berberine. Today we discuss a new ingredient that actually makes berberine obsolete.

Berberine is a powerful plant alkaloid that improves the body’s insulin response, with large amounts of scientific research showing significant improvements to insulin sensitivity, fasting glucose levels, HbA1c reduction, nutrient partitioning, and far more. It’s even outperformed pharmaceutical drugs.

We’ve covered berberine in detail in the article linked above, ultimately finding that while it’s the most impressive ingredient in any blood sugar supplement or glucose disposal agent, it has drawbacks, which include high doses required and GI distress. Both of those problems are solved with one of its derivatives that we specifically cover in this article: dihydroberberine.

Think berberine is good? Take a look at dihydroberberine

Research suggests that dihydroberberine is up to six times better than standard berberine, bringing incredible effects at lower doses — and fewer side effects.

In this article, we assume you have knowledge of berberine’s effects (if not, you can see our berberine article linked above), but jump directly into discussion of this dihydro form. It’s sold as GlucoVantage from NNB Nutrition, one of the supplement industry’s most promising novel ingredient developers.

https://www.youtube.com/watch?v=sdaS8QsGaV4

Audio Podcast Version and Free Subscription Options

Burn fat, not sugar

The world of diet and fat loss can be overwhelming, but one quick rule to live by is this: when you’re burning sugar, you’re not burning fat. In fact, we’ve known for decades that when either blood glucose levels or insulin levels are elevated, fat oxidation significantly slows. If these levels remain elevated for too long, we introduce insulin resistance and hyperinsulinemia, which brings with it a myriad of diseases.

#048: Shawn Wells - New STIMULANT Coming, The Energy Formula, Handling 2020, and Beyond

Saison 1 · Épisode 48

mardi 27 juillet 2021 • Durée 01:12:01

Update: This new stimulant is out! It’s paraxanthine, and is marketed as “enfinity” from Shawn’s new partnership with NNB Nutrition’s Kylin Liao and a couple of other supplement innovators. Read about it in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine!.

Shawn Wells, Chief Science Officer of NNB Nutrition, is back on the PricePlow Podcast to talk about his new book, The Energy Formula, how he handled 2020, and most important to many of our followers… his new stimulant!

We’ve had Shawn on the PricePlow Podcast several times, with many episodes revolving around specific ingredients. This one is a more general chat and in-person catch-up, but zeroes in on a few topics including the new stimulant that can replace caffeine and Shawn’s plant-based medicine experiences.

Video: Shawn Wells Discusses All Things Energy

https://www.youtube.com/watch?v=Kdr7hOdc4CQ

You can read our The Energy Formula book review and sign up for our Shawn Wells & NNB Nutrition news alerts for when more things happen regarding Shawn or the novel ingredient supplier he works for.

In the next episode, we get more specific and discuss dihydroberberine.

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#047: Darin Decker - Kaged Muscle Innovation and Navigating the Supplement Industry

Saison 1 · Épisode 47

mardi 20 juillet 2021 • Durée 01:29:33

Darin Decker of Kaged Muscle Supplements joins Ben to catch up on an old friendship and discuss the latest and greatest in the supplement industry. This is a fantastic episode to learn some of the underpinnings of the business from a completely different angle and historical viewpoint.

They begin by talking about Darin’s background, which is actually from Groupon, which then brought him to Bodybuilding.com and then on to Kaged Muscle and the supplement industry at large.

This one is a must-listen for anyone who’s a customer of Kaged Muscle, an industry employee, or someone looking to enter the dietary supplement industry.

More detailed notes are below, but let’s get right to the video and audio embeds on the blog:

Video: Listen to Darin Decker talk about Kaged Muscle and the Supplement Industry

https://www.youtube.com/watch?v=sEd_Lrnv7yo

The future at Kaged Muscle: Catching up with Darin Decker

In the episode, several topics are discussed, such as:

Abundance mentality in the supplement industry (we all can win!)
How anyone can get a job in the supplement industry
Living in Boise, ID
Kaged Muscle’s evolution and future goals
- Four products since Darin joined the company in February 2021
- A sports-researched probiotic coming
- Hydra-Charge Amped (and electrolytes in general)
- Kaged Muscle Omega-3
- Kaged Muscle Sleep SR
(1:08:40) – Who is Kaged Muscle’s Customer?

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The PricePlow Podcast – Détails, épisodes et analyse

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