The PR Wine Down – Détails, épisodes et analyse

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The PR Wine Down

Trust Relations

Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 118

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.

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🇨🇦 Canada - marketing
23/10/2024
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Liens partagés entre épisodes et podcasts

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https://www.trustrelations.agency/
135 partages
https://www.zapsplat.com.
65 partages
https://anchor.fm/prwinedown/message
63 partages

https://www.linkedin.com/company/trustrelations/
138 partages
https://www.linkedin.com/in/aaronkwittken?original_referer=https%3A%2F%2Fwww.google.com%2F
2 partages
https://www.linkedin.com/in/jon-kasle-94b5416/
2 partages

https://twitter.com/trustPRelations
127 partages
https://twitter.com/TrustPRelations
11 partages
https://twitter.com/SethColaner/status/1375454374294650882
2 partages

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Gini Dietrich: Redefining PR for the Future of Media, Technology & Culture

Saison 3 · Épisode 124

vendredi 11 octobre 2024 • Durée 35:38

In this episode of the PR Wine Down, April and Laura welcome special guest Gini Dietrich! Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is also the creator of the industry-famous PESO Model.

Together, they dive into Gini's impressive career and discuss the future of PR across an expanding digital landscape, including the changes brought on by the rise of AI and the challenges associated with the increasing fractionalization of the news media.

Plus, in this week’s PR News segment, the hosts tackle a recent news story about a Colorado man who was left behind by co-workers on a corporate hiking retreat, and had to be rescued. April and Laura break down how this incident played out in the media and discuss what this unfortunate situation reveals about workplace culture today.

Follow Gini’s work here: https://spinsucks.com/

Read the PR News of the Week here: https://www.si.com/onsi/adventure/hiking-feed/colorado-man-rescued-after-being-left-behind-by-co-workers-on-hiking-retreat

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

⁠Visit the TR website here.: https://trustrelations.agency/

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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Future of PR: The End of Beats, Print Monitoring and PR as We Knew It

Saison 3 · Épisode 123

vendredi 27 septembre 2024 • Durée 24:44

In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists.

First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In this segment, April and Laura discuss Burrelles’ decision to retire its print monitoring services, PRophet’s integration of new Google AI models, and Meltwater’s newest AI features.

In the “What’s Up on Reddit?” segment, April and Laura read a post from one user who is lamenting the decline of dedicated beat reporters at many publications, in favor of employing generalists as news organizations continue to downsize. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries.

Read the PR News of the Week here: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/

Read this week’s Reddit post here: https://www.reddit.com/r/PublicRelations/comments/1enn00s/as_a_midish_level_pr_professional_working_in/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Visit the TR website here.

Case Studies in Media Training, Crisis Response & Client Management

Saison 3 · Épisode 114

vendredi 24 mai 2024 • Durée 20:58

April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. Tune in as April and Laura discuss the backlash and boycotts which ensued on social media, analyze how Kellog’s slow response impacted the narrative, and offer suggestions for how the brand could have mitigated the fallout.

This week’s Anonymous PR Horror story features a write-in from a listener whose client has been ghosting them for regularly-scheduled calls. April and Laura share the warning sings of a potentially disengaged client, how to crack through the silence when a client is difficult to reach, and how to identify the best methods of communication for every client contact.

Read the PR News of the Week here: https://www.today.com/food/groceries/kellogg-ceo-cereal-for-dinner-save-money-backlash-rcna140540

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

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Aaron Wolpoff - the Magic of a High Visibility Campaign

Saison 1 · Épisode 18

vendredi 20 novembre 2020 • Durée 42:58

Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should ban from their Zoom wardrobe and read a jaw-dropping PR Horror Story about ethics, HR and knowing your rights. Our hosts also ask today's guest to weigh in on a bold move in PR news from Burger King.

Contact the hosts at contact@prwinedown.com

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

Connect with Aaron at: https://doublezebra.com/

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Heather Delaney - PR from the UK to the USA

Saison 1 · Épisode 17

vendredi 13 novembre 2020 • Durée 53:47

Heather Delaney, founder of Gallium Ventures and international publicist extraordinaire, joins the show this week to discuss the nuances of media relations in the U.S. and Europe. She's chatting with April and Laura about cultural differences, reporter relationships and how product development plays into PR. Our hosts also discuss how to navigate expectations at work, the wildest marketing campaigns from Orbit Gum, and a PR Horror Story that runs the gamut of challenges with traditional agency structures.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Contact the hosts at contact@prwinedown.com

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

Learn more about Gallium Ventures at https://galliumventures.com/.

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Jon Kasle - Why Content is King and Brand Stewardship is Key

Saison 1 · Épisode 16

vendredi 6 novembre 2020 • Durée 41:17

PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today's communications landscape. They're covering how to navigate a rocky year like 2020, where ethics play into brand identity and how to take the reins in your career. Our hosts also share their reactions to Donald Trump's handling of his recent 60 Minutes interview and advice for hitting the ground running with media wins for a new client.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can find Jon on LinkedIn at https://www.linkedin.com/in/jon-kasle-94b5416/

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Halloween Special: Scary Stories in Media & PR

Saison 1 · Épisode 15

vendredi 30 octobre 2020 • Durée 44:37

Welcome to the PR Wine Down Halloween Special!

Hosts April and Laura are getting into the spirit of the season this week with a PR twist. They’re delivering a full lineup of our ghastliest anonymous PR Horror Stories sure to send a shiver down any publicist's spine. We’ve also pulled the scariest news in the media this week for an analysis that’s sure to be a scream. Wine down with us as our hosts share their industry insights and advice for navigating tough situations at work, questions in office ethics and the strategies behind the latest round of election news headlines.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

Sound effects obtained from https://www.zapsplat.com.

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Austin Sandmeyer - PR in the Marketing Mix

Saison 1 · Épisode 14

vendredi 23 octobre 2020 • Durée 43:42

Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency.

You can find Austin on LinkedIn here: https://www.linkedin.com/in/austinsandmeyer/

You can learn more about Beekeeper here: https://www.beekeeper.io/en

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

Connect with us on social media, too!

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

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Todd Merkow - Unpacking the Trends in Today’s News Media

Saison 1 · Épisode 13

vendredi 16 octobre 2020 • Durée 43:20

Hosts April and Laura chat with Todd Merkow to dissect the problems with today’s news landscape and trends in media consumption. They also cover advice for working with publicly traded companies, dish about some of the latest big-name brand collaborations and share a Silicon Valley PR horror story from an anonymous listener.

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can contact Todd Merkow’s agency, Three Screens Media, on LinkedIn here: https://www.linkedin.com/company/three-screens-media/

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Be Bold, Not Bland - How Design Plays Into Branding and PR

Saison 1 · Épisode 12

vendredi 9 octobre 2020 • Durée 48:33

Our hosts welcome Natalie Sharma, senior web designer at Trust Relations and founder & creative director of Pixetal design studio, to discuss modern trends in branding and design and how to find the right designer for your business. April and Laura also deliver their weekly PR news update, share an anonymous listener story and chat about censorship, social media, and how the value of PR stacks up in terms of ad dollars.

Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com.

Connect with Trust Relations on our website at https://www.trustrelations.agency/

You can also follow us on social media here:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/?hl=en

You can find Natalie’s design studio: https://www.pixetal.com/

You can also follow her work on social.

Facebook: https://www.facebook.com/pixetal

LinkedIn: https://www.linkedin.com/company/pixetal/

Twitter:

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