Explorez tous les épisodes du podcast The PR Week
| Titre | Date | Durée | |
|---|---|---|---|
| 9.5.2024 - Jeff Hahn, Hahn Marketing & Communications | 05 Sep 2024 | 00:42:10 | |
There’s no shortage of PR and communications stories to talk about on the latest edition of The PR Week. Special guest Jeff Hahn joins the podcast to talk about his unique agency, based in Austin, Texas, as well as how his skills helped him survive his own crisis. He also discusses the unique position of the NFL — read PRWeek’s profile of league comms leader Katie Hill — which kicks off its season this week. Hahn also talks about the biggest marketing and communications news of the week, such as more companies pulling back on DEI commitments, boomeranging media executives and Columbia University’s new head of communications. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| 8.29.2024 - Bill Imada, IW Group | 29 Aug 2024 | 00:42:23 | |
Bill Imada is chairman and chief connectivity officer at IW Group, but in reality he’s much more. He’s an agency founder and leader, a brilliant networker and mentor and a pioneer in diversity and other areas — not to mention a PRWeek Hall of Famer. He stops by The PR Week podcast to talk about his agency’s history and to offer his thoughts about the biggest marketing and communications news of the week, such as Lowe’s changing its DEI policy and big changes in UPS’ communications department. Disclaimer: This podcast is supported by the sponsor. Editorial podcasts are developed solely and independently by the PRWeek editorial team but may contain advertisements. Advertisers (sponsors) are not involved in the development, review or approval of editorial content. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| Creativity at scale, a podcast sponsored by Burson | 27 Jun 2024 | 00:25:23 | |
This episode explores the challenges and opportunities of scaling creativity within business. We’ll discuss the importance of learning and development for supporting creative ideas, investigate the idea of ‘continuous creative development’ and recap the inspiring creativity and insights coming out of Cannes. This podcast is for anyone interested in leveraging creativity in a business context. PRWeek.com
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| The PR Week: 3.30.2023 - Therese Caruso, Zeno Group | 30 Mar 2023 | 00:32:07 | |
The most recent guest on The PR Week is Therese Caruso, global head of strategy and planning at Zeno Group. She discusses the agency’s research on multiethnic younger generations in the report, The Multicultural Mandate 2023. Caruso also joins the regular cast of the podcast to talk about: - The Stand Up to Jewish Hate campaign; - Deepfakes strike the Vatican; - Blowback to the We Love NYC campaign; - And new account and people moves.
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| The PR Week: 3.23.2023 - Josh Rosenberg, Day One Agency | 23 Mar 2023 | 00:38:46 | |
Day One Agency has had a big week. The nine-year-old firm won Outstanding Midsize Agency last Thursday at the PRWeek Awards U.S. with judges citing its 59% growth over the last two years and the fact that it is now the lead creative agency for many of the brands it represents. Day One cofounder and CEO Josh Rosenberg joins The PR Week a week later to discuss his firm’s ethos and growth strategy and discuss the top PR, communications and marketing news of the week, including: - PRWeek’s 2023 Women of Distinction and Women to Watch lists; - The cast of “Ted Lasso” visits the White House press briefing room; - Twitter’s smelly media-response strategy; - Penta’s acquisition of Copperfield Advisory; - And much more.
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| The PR Week: 3.17.2023 - PRWeek US Awards 2023 roundup | 18 Mar 2023 | 00:46:34 | |
Plus, the editorial team reflects on ringing the Opening Bell at Nasdaq and more. PRWeek's Steve Barrett, Frank Washkuch, Diana Bradley, Ewan Larkin, Brandon Doerrer and Jess Ruderman break down the 2023 PRWeek Awards, which were presented Thursday night at Cipriani Wall Street.
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| The PR Week: 3.9.2023 - Jennifer Skyler, American Express | 09 Mar 2023 | 00:33:44 | |
On this episode of The PR Week, the PRWeek team is joined by Jennifer Skyler, chief corporate affairs officer at American Express. Topics this week include: - Insights and trends from the 2023 PRWeek/PR Talent Salary Survey; - In-depth profile of Ulta Beauty’s first VP of PR Eileen Ziesemer; - International Women's Day; - Papa Johns brings on Edelman for IR and corporate support; - The latest on Walgreens’ abortion pill controversy; - When social media managers forget to log out of brand accounts.
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| The PR Week: 3.2.2023 - Gemma Hart, Danone | 02 Mar 2023 | 00:36:42 | |
The latest guest on The PR Week podcast is Gemma Hart, VP of communications and community affairs at Danone. She talks about how a company obtains and maintains its B Corp status, as well as the topical marketing and communications news of the week, including: - The Norfolk Southern crisis; - Shortlists for the PRWeek Global and Healthcare Awards; - and much more.
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| What it looks like when marketing is PR’s Ally, in partnership with Ally | 27 Feb 2023 | 00:17:33 | |
Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks. Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association. The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.) She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached. Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.
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| The PR Week: 2.23.2023 - Ellen Ryan Mardiks, Golin | 23 Feb 2023 | 00:41:09 | |
Ellen Ryan Mardiks is full of stories about how founder Fred Cook influenced the Interpublic Group agency through his personality, curiosity and leadership ability. She’s taking those lessons and her experience from four decades at the agency into her year as chair of the board of the directors at the PR Council, which is also celebrating its 25th anniversary this year alongside, ahem, some other bold-face brands in the PR industry. Ryan Mardiks talks about her plans for both Golin and the PR Council, as well as the following topical news in the latest edition of The PR Week podcast, including: -President Joe Biden’s trip to Kyiv; -The passing of industry veteran David Wells; -Edelman Global Advisory’s latest acquisition; -QSR sector PR; -And one agency’s out-of-this-world new practice.
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| The PR Week: 2.16.2023 - Tom Ryan, ICR | 16 Feb 2023 | 00:44:00 | |
On this episode of The PR Week, the PRWeek team is joined by Tom Ryan, founder and CEO, ICR. Topics this week include: - Super Bowl LVII round-up - Edelman’s 2022 revenue results - Medtronic’s Torod Neptune’s expanded brief - Remembering LGBTQ PR pioneer Howard Bragman’s life and legac - CEO Elizabeth McNichols’ departure from Outcast - Finn Partners acquisition news
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| How to break the outrage cycle and create positive connections with consumers in a fragmented market, a podcast presented by Ruder Finn | 13 Feb 2023 | 00:22:20 | |
From the media cycle to social media, to the state of governance, to the workplace — polarization in our beliefs, and how we communicate them, are contributing to a fragmented society. How do we create collaboration and consensus? What is the role of communications? What kind of leadership works in today’s world? PR Week’s Steve Barrett and Ruder Finn’s CEO Kathy Bloomgarden sit down to discuss the findings of Ruder Finn’s latest survey, which explores the importance of engagement & listening from leadership on consumer opinion and brand perception. PRWeek.com
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| The PR Week: 2.9.2023 - Alan Murray, Fortune Media | 09 Feb 2023 | 00:51:09 | |
Fortune Media CEO Alan Murray, the author of “Tomorrow’s Capitalist: My Search for the Soul of Business,” is the guest on the latest edition of The PR Week podcast. The longtime business journalist discusses how and why businesses are embracing sustainability and social issues — but not in a woke way — as well as the relationship between business and government. Also on the agenda, the top marketing and communications news of the week, including: -The combative State of the Union address -Corporate and nonprofit response to the horrific earthquake in Turkey and Syria -Marina Maher steps back from the CEO role at her agency -The Super Bowl -The race to own AI -Clean Creatives hijacking the
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| The PR Week: 6.27.2024 - Bret Werner, MikeWorldWide | 27 Jun 2024 | 00:35:09 | |
With the European Championship and Copa America underway and the Olympic torch traveling to Paris, it’s very much the summer of sports. Who better to join The PR Week podcast than Bret Werner, president of MikeWorldWide and a veteran of activations at sporting events from soccer tournaments to the Super Bowl? Werner also discusses lessons learned from starting and selling an agency and his favorite work from Cannes — and much more. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The PR Week: 2.2.2023 - Ulrike Decoene, AXA | 02 Feb 2023 | 00:37:39 | |
This week’s guest on The PR Week podcast is Ulrike Decoene, group chief communications, brand and sustainability officer at AXA. She talks about the differences in sustainability on both sides of the Atlantic, as well as distinctions in business and geopolitical environments, as well as lending her perspective on the biggest marketing and communications stories of the week, including: - The release of the video of the beating of Tyre Nichols - How Pfizer dealt with a Project Veritas video - Black History Month - A Super Bowl preview … and plenty of agency moves.
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| Investing in the future of your people, a podcast presented by PAN Communications | 26 Jan 2023 | 00:27:54 | |
Featuring: The pandemic changed – and, frankly, continues to change – so much in all our worlds. Among those shifts: the C-suite’s appreciation of its employees and the need to take care of them holistically.As made crystal clear by PAN Communications’ president and CEO Phil Nardone in his conversation with PRWeek’s Gideon Fidelzeid, this is one of the most crucial undertakings any comms leader can take on – both for the present and the future.The need to embrace technology is clearly nothing new to comms pros. During this podcast, Nardone shares specific thoughts on key tech investments that will help your talent thrive. Culture is another word central to this dialogue. Everyone knows the benefits of a strong culture and the consequences of a weak one. For Nardone, it’s all about creating a “culture of innovation.” He shares what that means and how any entity can go about building it. One of the interesting takeaways from PRWeek’s 2022 Best Places to Work program revolves around annual performance reviews. Entities that scored well overall tended to do well in this area. Those that did not score quite as well overall, lagged behind in this regard. Nardone has some very specific thoughts on this key aspect of employee development.Dedicated career coaching and a true respect for employee feedback were also highlighted during this podcast, one full of counsel and inspiration that will indeed be worth an investment of your time. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The PR Week: 1.26.2022 - Matt McDonald, Penta | 26 Jan 2023 | 00:42:28 | |
Penta president Matt McDonald has served as a senior counselor to leaders in the public and private sectors for more than two decades, including former presidents and governors and the late Sen. John McCain (R-AZ). Now he’s at the helm of Penta, which bills itself as “the world’s first comprehensive stakeholder solutions firm.” McDonald joins the latest episode of The PR Week to discuss the biggest marketing and communications news of the week, including:
- The possible implications of the Federal Trade Commission doing away with non-compete clauses; - This year’s Dashboard 25 list; - ChatGPT and its implications for business; - More mass job losses across technology and media; - And the main takeaways from the World Economic Forum in Davos.
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| The PR Week: 1.19.2023 - Michelle Egan, Alyeska | 19 Jan 2023 | 00:30:56 | |
The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan. She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including: -The World Economic Forum in Davos and the Edelman Trust Barometer 2023; -Donna Imperato’s retirement from BCW; -Jim O’Leary’s transition from Edelman to Weber Shandwick; -Dave Samson replacing O’Leary at Edelman; -Ketchum’s new COO and CFO; -New York University’s study on whether PR’s workforce is too liberal
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| The PR Week: 1.12.2023: Patrice Tanaka, Joyful Planet | 12 Jan 2023 | 00:38:27 | |
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| The PR Week: 1.5.2023 - Sean Garrett, Mixing Board | 05 Jan 2023 | 00:41:30 | |
It’s the first podcast of the new year and with a guest worthy of the occasion: Sean Garrett: founder and convener at Mixing Board. The tech-sector veteran talks about everything from Mixing Board’s unique structure to founding Pramana Collective with other tech comms heavyweights to what the future will hold for Twitter. Plus the biggest news of the week, including: - Southwest Airlines’ holiday disaster; - The NFL’s response to Damar Hamlin’s collapse; - Away’s interesting social media campaign.
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| The PR Week: 12.29.2022 - Year in Review | 29 Dec 2022 | 00:24:50 | |
The PR Week takes a look back at its best interviews of the year with this compilation podcast that includes chats with Tim Dyson, Chris Foster, Margot Edelman and more.
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| Best Places to Work sponsored spotlight: Method Communications | 22 Dec 2022 | 00:25:12 | |
Featuring: “It starts at the top. David has been very transparent about sharing personal things [and his lead has set a great tone for us].” Those words are shared by Method Communications cofounder Jacob Moon about his agency’s CEO and other cofounder David Parkinson.The Salt Lake City, Utah-headquartered firm’s selection as a Best Place to Work in PR is notably based on not only the level of transparency from leadership exemplified by Parkinson, but an impressive and easily recognizable commitment to the holistic well-being of all team members.As Moon continues his chat with Gideon Fidelzeid, PRWeek editorial director of custom, it becomes clear that Method is an agency that prioritizes its employees above all else. Based on staff responses to the PRWeek survey upon which the honorees were determined, programs such as Method Matters More and Method Anywhere really make a difference. The latter, in particular, helps explain why the firm scored so well for “being flexible to the point of allowing each employee to have an individualized work arrangement that works best for them (as opposed to mandating one policy for all)”. Another area in which Method scored very well was its mentoring programs. Moon explains how his firm focuses on this – and he does so with great pride. That is a sentiment his team clearly shares about the agency that employs them. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| Best Places to Work sponsored spotlight: Bacardi | 21 Dec 2022 | 00:23:20 | |
Featuring:
As Merz explains to Gideon Fidelzeid, PRWeek editorial director of custom, the desire to contribute to the greater good of the team, as opposed to being a solo star, is one of the key things Bacardi looks for upon hiring anyone. And that collaborative spirit is just as evident, notes Cooper, not only among the two teams, but among Cooper and Merz themselves. The brand got very high marks from its comms team for “recognizing employees for doing a good job.” Cooper notes how leadership really prioritizes this not only as an emotional boost to staffers, but as a key to their constant evolution as professionals. Putting the team first, but still allowing individuals to shine. That certainly sounds like a best place to work. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| ESG from A to Z, in partnership with kivvit | 20 Dec 2022 | 00:19:10 | |
Perhaps no acronym is considered and uttered more by brands and their communicators today than ESG. Still, many questions abound. Armed with data and vast experience in the area, leaders from Kivvit answer them in this podcast. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The influence of influence, a podcast sponsored by Cision | 26 Jun 2024 | 00:29:16 | |
Everyone has to be an influencer these days. It’s not enough to have a good idea. A good product. To write a good book. To start a company. To be a journalist. You have to be more than that. To cut through the noise, to make an impact, to be noticed, you have to have ‘influence.’ Relevance. You have to know how to be social, to craft social content that people engage with. PRWeek.com
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| Best Places to Work sponsored spotlight: The Home Depot | 14 Dec 2022 | 00:21:58 | |
When it comes to the home-improvement retail giant’s culture, an inverted pyramid structure, says The Home Depot’s CCO Stephen Holmes, is a major factor that could explain this honor.
Customers are at the top of that pyramid. So are employees. Leadership is at the bottom. And every leader, including CEO Edward Decker and Holmes himself, truly feels their main priority is creating an environment where their associates (the preferred word to “employees” at The Home Depot) can thrive.
In fact, main headquarters are not even called “corporate” at The Home Depot, adds Holmes. It’s the “store-support center.”
As the conversation continues with PRWeek editorial director of custom Gideon Fidelzeid, Holmes drills deep into explaining how creative storytelling helps tell the employee story and the level the comms team goes to in order to empower in-store staffers to be the best brand ambassadors they can be. After all, happy employees make happy customers.
All Best Places to Work selections were based solely on feedback from staffers provided via responses to a survey PRWeek distributed. As such, it is noteworthy that The Home Depot got very high marks on two somewhat disparate characteristics – comms being involved in all major business decisions and being a fun place to work.
Amid numerous entrants, though, many of which were also quite strong, excelling on both of those particular fronts (and much more) seems apropos for an entity chosen as a Best Place to Work in PR. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The PR Week, 12.14.2022: Mike Doyle, Ketchum | 14 Dec 2022 | 00:53:29 | |
Ketchum CEO Mike Doyle is the latest guest on the PR Week, as his firm brings to a close what he describes as an outstanding year. He discusses the state of the agency business and the biggest marketing and communications news of the week, including: -PRWeek’s Best Places to Work 2022; -The Liver King scandal; -Client payment terms; -Volkswagen moves its account; -A round of big people moves.
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| Best Places to Work sponsored spotlight: Iron Mountain | 13 Dec 2022 | 00:29:42 | |
Featuring: In just 20 or so minutes, Iron Mountain’s top communicator makes it very clear why her organization is worthy of this recognition. In her conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, much attention is paid to certain attributes at which the brand scored particularly well. (It’s important to note that all decisions were made based solely on feedback from staffers provided via responses to a survey PRWeek distributed.) For example, while respondents reveal that many organizations have annual performance reviews, Iron Mountain’s team gives it a perfect score in terms of the usefulness of those reviews as a mechanism to help in their professional evolution. Perfect scores are also achieved in “treats employees well” and “communicating clearly and consistently to ensure the entire team is always informed and up-to-date on all decisions impacting them.” Scott goes on to explain why terms such as “Why not?” and “Spirit of Mountaineers” are so important to the brand, as well as the role CEO William Meaney plays in making Iron Mountain a Best Place to Work in PR. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The marriage of influence and inclusivity, presented by Citizen Relations | 08 Dec 2022 | 00:27:03 | |
When it comes to influencer marketing, every brand’s goal is – or at least should be – to grow it in an authentic way and make sure it reaches everyone. This podcast is a great step in that direction as it introduces The Citizen Inclusive Influencer Index, a research study that reveals four cornerstones of creating trust-centered, authentic, inclusive influencer marketing. Featuring: “It’s fascinating how we don’t put more time into recognizing our demographics.” This thought overtook Shilpa Tiwari, EVP, sustainability and social impact at Citizen Relations, when she was recently searching for data about various ethnic groups in Canada, where she is based (Toronto, to be exact). Tiwari couldn’t find much – and the same issue arose when searching in the U.S. As the U.S. (and Canada) become more and more diverse, brands have to realize that “it’s not about consumers,” she says, “but consumer segments.” And the data – or lack thereof – available is an obstacle to truly being able to influence the audiences you need to impact. During this conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, Tiwari discusses her agency’s research study. In the process, she offers notable insights on ethnic groups’ use of social channels, co-content creation, how the lack of diversity in the boardroom is directly causing a lack of diversity or understanding of diversity when it comes to influencer marketing, and more. *At about the 13-minute mark of the podcast, Tiwari lists a few countries from which many people are coming to Canada. She says, “India, Canada and the Philippines.” The second country was meant to be China. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The PR Week: 12.8.2022 - Beth Foley, Edison International and Southern California Edison | 08 Dec 2022 | 00:39:47 | |
Beth Foley, VP of corporate communications and philanthropy at Edison International and Southern California Edison, joins the latest edition of The PR Week to talk about her role at one of the nation’s largest electric utilities. Foley oversees charitable giving of about $20 million annually and leads the company’s communications activities with a focus on employees, customers and communities. Also on the agenda: the biggest marketing and communications news of the week, including -The 2022 PRWeek Hall of Fame; -Edelman’s workforce strategic review; -How companies should prepare for the new Congress; -The launch of Weber Shandwick’s Business & Society Futures group; -Publicis Groupe’s holiday video; -And much more.
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| Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli | 05 Dec 2022 | 00:23:58 | |
Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.
In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The PR Week: 12.1.2022 - Stacey Jones, Accenture | 01 Dec 2022 | 00:33:23 | |
Stacey Jones is a nearly two-decade veteran of consultancy Accenture, where she’s seen the company’s evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including: -Thanksgiving and Black Friday campaigns; -The 2023 economic outlook; .Follow us on Twitter: @PRWeekUS
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| Tackling trauma like never before, in partnership with Ketchum | 30 Nov 2022 | 00:26:39 | |
Ketchum defines trauma as a psychological injury that affects performance and well-being. By definition, it’s a powerful force that impacts the ability to do a job optimally. Enter Ketchum’s Trauma Informed Consultancy. How does it work? What’s the intent? Why Ketchum? Why now? And, most of all, what can you all take away from this? Learn all that and more during this podcast. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| PR even the Pope can appreciate: Lessons from the restaurant sector, in partnership with Coyne | 29 Nov 2022 | 00:31:06 | |
It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.
Featuring: -Denny Marie Post, Co-President of Nextbite, Lead Director at Vital Farms and Bluestone Lane, Board Member of Travel + Leisure, Libbey Glass and P.F. Chang’s “PR allows you to punch above your weight class as a brand,” says Nextbite’s Denny Marie-Post, who is also a former CEO of Red Robin. Its unique ability to tell an experiential story better than any other discipline is a key reason. It also helps that comms pros in the space have proved incredibly adaptable. As Coyne’s Jennifer Kamienski explains to PRWeek’s Gideon Fidelzeid, the incredible impact the pandemic had on the sector necessitated such flexibility. Follow us on Twitter: @PRWeekUS Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| Can Corporate Purpose Survive Recession? In partnership with Bully Pulpit Interactive | 18 Nov 2022 | 00:27:59 | |
Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape. Critically, we discuss how to connect purpose initiatives to business ROI before budgets are cut.
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| What’s new and what’s next in healthcare PR: Insights from Real Chemistry experts in health equity, media and social, a podcast sponsored by Real Chemistry | 26 Jun 2024 | 00:28:56 | |
Join us to explore current trends impacting healthcare public relations, focusing on how these are shaping health equity initiatives, as well as traditional and digital media landscapes. Featuring expert insights from Real Chemistry thought leaders, you’ll hear share actionable advice and innovative strategies to more effectively reach audiences and achieve communications milestones. PRWeek.com
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| The PR Week: 11.17.2022 - Dean Acosta, Lockheed Martin | 17 Nov 2022 | 00:39:30 | |
Dean Acosta, leader of communications for aerospace and defense company Lockheed Martin, joins the latest edition of the PRWeek to talk about getting his company’s narrative across in the media. He also gives his POV on the biggest marketing and communications news of the week, including: -Fraudsters take Eli Lilly’s identity for a ride on Twitter; -The World Cup in Qatar; -Things that irk journalists and PR pros about each other.
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| The PR Week: 11.10.2022 - Valarie De La Garza, Fenton | 10 Nov 2022 | 00:36:40 | |
On this week’s episode of The PR Week: Fenton CEO Valarie De La Garza, who was recently named to PRWeek’s Health Influencer 30 class of 2022. Also in this episode: - All about PRWeek’s 2022 class of the Health Influencer 30 - The launch of the PRWeek Healthcare Conference + Awards; - Profile of UnitedHealth Group CCO Jennifer Smoter; - Midterm election results and implications; - Remembering Porter Novelli co-founder Jack Porter, who passed away this week; - Brew Dog defends its anti-World Cup anti-sponsor campaign.
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| The PR Week, 11.3.2022: Curtis Sparrer, Bospar | 03 Nov 2022 | 00:43:25 | |
Curtis Sparrer, the outspoken cofounder and principal of Bospar, joins the latest edition of The PR Week to talk about winning the title of Most Purposeful Agency Pro at the Purpose Awards, purposeful business and what he trademarked “politely pushy.” Plus the biggest marketing and communications news of the week: -Elon Musk’s takeover of Twitter and the aftermath; -New York City’s pay transparency law; -The potential impact of the midterm elections on ESG . Follow us on Twitter: @PRWeekUS
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| The PR Week, 10.27.2022: Sophia Feleke, SourceCode Communications/Diversity Marketing Consortium | 27 Oct 2022 | 00:36:34 | |
Sophia Feleka wears two hats as an account director at SourceCode Communications and a driving force behind the Diversity Marketing Consortium. She joins the latest edition of The PR Week to talk about the formation and work of the DMC, as well as the biggest marketing and communications news of the week. That includes: -Adidas splitting with Kanye West; -Holding company and major corporate quarterly earnings reports; -The McRib’s farewell tour; -People moves at The Washington Post, Goldman Sachs and Chevron.
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| Purpose: A matter of heart, mind and soul, a podcast presented by Current Global | 24 Oct 2022 | 00:25:12 | |
Most purposeful companies are guided by a desire to do good (heart) and an understanding of the business benefits of doing so (mind). On this podcast, a pair of industry leaders representing Current Global explain how a third crucial element - soul – can take ESG initiatives and commitment to entirely new levels.
Speakers:
-Virginia Devlin, CEO, Current Global
-Renee Austin, president, North America, Current Global
To architect a purpose, says Current Global’s Renee Austin, brands must lead with soul. In order to lead with it, though, you must understand what yours is – and you will be able to after listening to this podcast. In addition, this conversation touches on the power of inclusion, explains the role purpose plays in product innovation, provides myriad examples of brands in a variety of sectors who are beacons of purpose, and much more. PRWeek.com
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| The PR Week, 10.20.2022: Shelley Spector, Museum of Public Relations | 20 Oct 2022 | 00:37:10 | |
In its latest edition The PR Week welcomes Shelley Spector, president of Spector & Associates and founder and director of the Museum of Public Relations. She talks about the early days of the industry and her interactions with trailblazers such as Edward Bernays and Harold Burson. Plus, the top marketing and communications news of the week, including -PR Decoded and the Purpose Awards in Chicago; -BerlinRosen’s strategy to help the families of victims of the Sandy Hook mass shooting; -Aldi picks a new U.S. PR AOR; -The launch of Semafor; -Ulta Beauty’s response to transphobic comments; -Q3 results from Publicis Groupe and Omnicom Group; -Hims & Hers names its first CCO
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| The PR Week special edition, 10.15.2022: PRDecoded | 15 Oct 2022 | 00:23:52 | |
PRWeek’s conference returned to Chicago this week for the first time since the start of the COVID-19 pandemic with the two-day event PRDecoded: Purpose Evolved. The week started with a trip to Great Lakes Academy via a partnership with GenYouth and continued with two days of great panels and breakout sessions and PRWeek’s Purpose Awards .
Plus: special guests tell the podcast how their organizations are embracing purpose.
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| Redefining intent: Part 5 of a DE&I-focused podcast series | 06 Oct 2022 | 00:25:05 | |
This fifth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, immediately challenges the notion of intent as it pertains to DE&I. In her conversation with PRWeek’s Gideon Fidelzeid, Shannelle Armstrong Fowler, director of U.S. public affairs at AbbVie and member of the esteemed Changemakers Advisory Board, speaks passionately about what real commitment must look like and offers counsel on how to attain it. Much attention was also devoted to the importance of the right culture and ensuring the psychological safety of all key stakeholders, especially staff. You’ll also enjoy – and learn from – Shannelle’s stint as a TV star.
We welcome you to listen to the first, second, third and fourth podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, Royal Caribbean Group’s Rosanna Fiske, the Peace Corps’ Troy Blackwell and UPS’ Deisha Barnett. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| The PR Week, 10.6.2022: Patrick Lenihan, Grindr | 06 Oct 2022 | 00:32:15 | |
Patrick Lenihan, a veteran of Google and Goldman Sachs, has served as VP and head of global communications at dating app Grindr since January. He chats about taking the company public and navigating thorny issues. Plus the biggest marketing and communications news of the week, such as: -Previewing PRDecoded and the Purpose Awards; -The latest on the “Corn Kid;” -Kim Kardashian’s crypto fine; -Bayer uses TikTok to get people aged 50-plus into gummy vitamins; -WE’s Brands in Motion study;
Follow us on Twitter: @PRWeekUS
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| What it takes to be a Changemaker: Part 4 of a DE&I-focused podcast series | 29 Sep 2022 | 00:23:00 | |
In this fourth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, Deisha Barnett, president, global communications and content strategy at UPS and member of the esteemed Changemakers Advisory Board, and PRWeek VP and editorial director Steve Barrett speak about what makes a true DE&I “changemaker.” To shed light on the answer, crucial issues ranging from creative solutions to pay equity to transparency are all discussed in depth.
We welcome you to listen to the first, second and third podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, Royal Caribbean Group’s Rosanna Fiske and the Peace Corps’ Troy Blackwell.
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| From date nights to banned books: How to turn moments into movements, a podcast sponsored by Current Global | 25 Jun 2024 | 00:20:05 | |
Discover how to transform everyday moments into powerful brand activations, from local book bans to a viral news interview and innovative date night experiences. We’ll explore the strategies behind leveraging organic content and consumer behaviors to drive engagement and brand loyalty. PRWeek.com
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| The PR Week, 9.29.2022: Craig Minassian, Clinton Foundation and Clinton Global Initiative | 29 Sep 2022 | 00:33:48 | |
Craig Minassian, longtime communications leader for the Clinton Global Initiative, helped bring the event back for the first time since 2016. Plus: -A profile of Intel’s Tara Smith; -GM’s RTO policy -And much more
Follow Craig on Twitter: @MinassianMedia
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| The power of partnerships, a podcast about a new agency business model, a podcast presented by PROI | 27 Sep 2022 | 00:28:25 | |
Featuring: -Jeff Lambert, global chair of PROI Worldwide; chair, Lambert -Ana Margarida Ximenes, president, ATREVIA (in Portugal) For more than a half-century, PROI Worldwide has created and grown a network of firms all over the world who have found the key to simultaneously helping each other while still thriving as individual agencies. In this podcast, Jeff Lambert, global chair, PROI Worldwide and chair, Lambert Global, and Ana Margarida Ximenes, president of Atrevia (in Portugal), speak with PRWeek's Gideon Fidelzeid about mastering both the spirit and the business benefits of collaboration. Other topics touched on include: The impact of the war in Ukraine, particularly on agencies in close proximity; the importance of agency culture; and more. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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| What younger generations want and need: Part 3 of a DE&I-focused podcast series | 22 Sep 2022 | 00:24:19 | |
In this third podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, the focus shifts to PR’s younger talent – the industry’s future. In this conversation between Troy Blackwell, press director at the Peace Corps and member of the esteemed Changemakers Advisory Board, and PRWeek’s Gideon Fidelzeid, numerous challenges preventing younger diverse professionals from short- and long-term advancement are tackled. Those include the interview process, the lack of “people like me” at senior levels, practice groups that are a good start but aren’t set up for long-term impact, and more.
We welcome you to listen to the first and second podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, and Royal Caribbean Group’s Rosanna Fiske. Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One
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