The PR Playbook Podcast – Détails, épisodes et analyse

Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. 

Tune in to gain insights that will empower you to navigate the complexities of modern media with confidence. 

Don't miss out – listen now and transform the way you engage with the media! 

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In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare.   https://revelantwriting.com/ 

Julie will share her insights on the importance of building brand awareness and trust through thought leadership, which has proven vital for leading healthcare companies looking to differentiate themselves in a competitive industry. Expect to explore various facets of content marketing, including crafting impactful case studies and developing targeted content strategies that resonate with both providers and patients. 

Julie's extensive experience in healthcare journalism, coupled with her knack for simplifying complex topics into engaging content, makes her a valuable guest whose advice is sought after by healthcare marketers aiming to elevate their brand and outreach.

Listeners will gain a deeper understanding of how strategic content can influence public relations and drive business growth in healthcare. 

Whether you're involved in healthcare marketing, public relations, or content strategy, this episode will equip you with the knowledge and tools needed to leverage content effectively in your own campaigns.

For more thought-provoking discussions and expert insights into the world of public relations and healthcare marketing, visit our website at www.thesilvertelegram.com.
 
Don't miss out on the opportunity to transform your approach to content creation and thought leadership in the healthcare industry!

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Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram.  Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social.   

The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the secrets to making your digital presence shine. Let's dive into the world of social media together!

Remember, the world of social media is ever-evolving, and staying informed is key. Join us next time for more insights and strategies to elevate your digital presence. Until then, keep liking, sharing, and innovating in the digital world!

Be sure to visit our website and discover how we can enhance your technology startup with proven PR Tactics   www.thesilvertelegram.com  

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Everything we thought we knew about marketing and PR has been affected during the last year. PR now encapsulates more marketing and social activities than ever before. However, Digital marketing is another beast. Today, we speak with Kerry Guard, COO of MKG Marketing on what to focus on what’s changed and what cues you can incorporate into your digital marketing plan during the pandemic and tricks to help optimize your digital marketing program.

Get in touch with Kerry: Click for details

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So you’re a new business in a sea of budding cannabis and hemp brands that span industries of recreation, wellness, fitness, beauty, edibles and so much more. How can you jump into the spotlight to get some brand awareness among potential NEW customers? Here are five tips on how to get into the media (basically your favorite print/online magazines and blogs).

For PR help with your Cannabis brand visit: www.GreenSeedPR.com

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 Today we are interviewing Arjun Rai the Founder and CEO of HelloWoofy.com. I love their tagline, which is Smart Marketing for Underdogs, so we’ll chat a little bit about what that means.

Arjun Rai is a NYC based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com. A firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding as well as obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google) resulting in over $135,000 in strategic resources.

https://hellowoofy.com/

@hellowoofy

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You may not realize how important copywriting is in the public relations world but our currency is communication and language so its the most important daily thing that we do. Also the best way for us to get journalists to open our emails. Today, I want to quickly walk you through the process of creating a killer email subject for press.

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You may or may not have heard the term "newsjacksing" before, but only the elite of the elite PR people can do this.  Just kidding! You can do it too, however, you should get a debrief on what it is, why you use it and when it’s probably not ok. Take a listen as I walk you through the art of Newsjacking and how you can leverage this fun tactic to get your brand more news.

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 It’s not always clear what you expect if you’re diving into a new job or industry. In this quick podcast I talk about some of the critical things that you need to know before you dive into the world of public relations. It’s not an easy or glamourous job but can be extremely rewarding for the right creative people. Take a list to see if you have what it takes.

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Storytelling is a critical part of establishing brand identity, awareness and credibility. Telling the right story can sometimes be tricky and it doesn’t always land, but that’s ok. As PR professionals and with our focus in media relations, we are laser focused on developing stories that will resonate with the media and with your audience. In this podcast, I speak with friend and colleague Megan Alba about developing your story in 6 easy steps.

Branding & Messaging Workbook - Click Here

Pitch Development Worksheet - Click Here

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