Explorez tous les épisodes du podcast The PR Breakdown with Molly McPherson
Plongez dans la liste complète des épisodes de The PR Breakdown with Molly McPherson. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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281: Scandal, Power, and Abuse: RFK Jr., Sean Combs, and Muhammad Al-Fayed
25 Sep 2024
00:27:23
What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining public trust.
We also turn our attention to Muhammad Al-Fayed and the accusations of abuse linked to his time as the owner of Harrods. By drawing comparisons to notorious figures like Jeffrey Epstein and Harvey Weinstein, we highlight the systemic abuse of power and the resultant legal and personal crises. Wrapping up, we provide essential lessons in reputation management, offering practical strategies to navigate similar PR challenges while stressing the importance of staying genuine and thoughtful. Whether you're in the PR industry or just intrigued by the complex lives of the powerful, this episode is packed with insights you won’t want to miss.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
280: The Hidden Meanings Behind Kate Middleton's Cancer Journey Video
18 Sep 2024
00:25:51
In this episode of The PR Breakdown with Molly McPherson, Kate Middleton’s health update video is more than just an announcement. It’s a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family.
Uncover ten key meanings behind the visuals, from Kate in the driver’s seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
271: 2023's Biggest Public Relations Fiascos: A Year in Review
12 Dec 2023
00:51:16
Prepare to step back in time to revisit the top PR fiascos of 2023. Diving into the recent and semi-recent mishaps of the year and their enduring impacts. Joining Molly this week to breakdown the top crises of the year are two seasoned media and PR pros - John Perenack and Warren Weeks. This episode covers everything from significant advertising blunders to historical corporate crises. It's a mix of the obvious stories you'd expect on this list as well as some surprises. We're discussing what went down, who got hit the hardest, and what it all means for their reputation and bottom line. This episode really digs into the nitty-gritty of PR and crisis management.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
There is no quicker way to make an impact on your reputation than standing on stage in front of a room of people staring at you, listening to your every word.
Here are the lesser known tips on public speaking to help set you up for success. Tune in to hear a series of practical tips from an experienced speaker who isn’t afraid to dish out the inside scoop. Learn how to get the best out of your relationship with the tech team, how to cover your bases with a rehearsal run-through, and what to put on the monitor at your feet. We talk about wardrobe faux pas, and how to choose an outfit that will make you feel comfortable while you look the part.
Key Points:
• A snippet from Molly’s introduction at a recent conference she spoke at.
• How she felt while the host was setting the stage for her to speak.
• What we will discuss during today’s conversation: public speaking tips nobody tells you about.
• Tip number one: listen to the tech people’s advice, but don’t let them run your presentation.
• Why she recommends having a backup deck with you in case of last minute changes.
• Tip number two: have a rehearsal run-through.
• Tip number three: don’t have bullets or anything you have to read on the monitor.
• Why it’s a great idea to have a buffer slide.
• Tip number four: don’t make your wardrobe a part of your talk.
• Tip number five: dress for the temperature.
• This week’s indestructible tip: have a person in the crowd who is going to manage your reputation.
Tweetables:
“You should have a backup deck with you. Sometimes in the transfer they could lose fonts, perhaps video, didn't make its way onto the deck, and you're going to have to make those last minute adjustments.” — @MollyMcPherson[0:06:10]
“Wear a wardrobe or pick a wardrobe that has flexibility to it, that you feel comfortable in it and you won't have any malfunctions.” — @MollyMcPherson[0:19:50]
“For every talk, it helps to have a person. What I mean by that is a person who's going to help manage your reputation.” — @MollyMcPherson[0:20:42]
“What we want when you are speaking is someone who feels indestructible.” —
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
181: When Will Smith Slapped Chris Rock at the Oscars in Real Time
05 Apr 2022
00:29:40
By now most people will be somewhat familiar with the controversial events of the 2022 Oscars. Apart from the awards and winners, the incident in which Will Smith hit Chris Rock after a joke aimed at Jada Pinkett Smith, has clearly stolen the headlines and overshadowed the entire night.
The situation provides a great opportunity to look at how a crisis unfolds in real-time in the contemporary climate and the role of social and digital media in the process of public response. One of the main questions that arise, especially through the lens of PR, is around the short- and long-term effects that this will have on both of the actors' careers.
Tuning into this episode, you can expect a brief look at what actually happened, why it might have happened in the way that it did, what this will mean for those involved, and some thoughts on the best ways that the PR teams can help their clients respond.
Key Points From This Episode:
• A quick replay and recap of the event in question on Oscar night.
• The different strengths of TikTok, Twitter, and Instagram for posting content.
• Some of the responses and comments online to Will Smith's actions.
• A clip of Will Smith's acceptance speech after winning the Best Actor Oscar.
• Thoughts on the effects of the incident on Chris Rock's career and reputation.
• What this means for Will Smith going forward for the rest of award season, and his career.
• Putting the event in the context of the last two years and the Black Lives Matter movement.
• The PR teams that will be helping both actors with their responses.
• A theory on Will Smith's mindset going into the award show and how this played out.
• Final thoughts on the aftermath of Oscar night for the two actors.
• Today's Indestructible PR Tip: the dangers of out-of-control emotions, and the importance of accountability.
Tweetables:
“There's certainly a lot of commentary about the Oscars. But what happened with Will Smith and Chris Rock, it doesn't even matter who won.” — @MollyMcPherson [0:08:
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
180: The Real Scoop on How to Get a Wikipedia Page
28 Mar 2022
00:40:02
Ever wondered what it takes to get your own Wikipedia page?
Here's the short answer: it's not as easy as you think.
In this episode, we get into the details about one of the most visited websites in the world and why outsourcing might be your best option for getting a Wikipedia page of your own.
Andrew Burnett, co-founder of Lumino Digital, talks about why many people struggle with the rules and guidelines for creating a Wikipedia page, as well as why many people are even eligible to have a Wikipedia page.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia
14 Mar 2022
00:15:03
President Zelensky knows how to work a medium to his advantage.
Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing 'selfie' videos filmed from a smartphone.
In this episode, why the 'selfie' is a powerful weapon for anyone in battle.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
177: Is it Okay to Post on Social Media During the Ukraine-Russia Conflict?
08 Mar 2022
00:08:35
Wondering if it's okay to keep marketing during times of unrest?
Social media is a helpful way to get a snapshot of the public's mood. And right now, it's safe to say that people feel uneasy watching the horrific scenes from Russia's attack on Ukraine. But it turns out, people are still interested in your products and services - they just need them delivered in a different way right now.
We know it's hard to stay positive watching, but that doesn't mean your business has to stop. In fact, we think it's more important than ever to keep delivering your message. People need hope, and you and your business can be the one to give it to them.
In this episode, how you can keep marketing during times of unrest.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand
21 Feb 2022
00:54:02
What happens when self-help influencers can't seem to help themselves?
In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallout triggered by that announcement.
From a viral bikini photo to a failed book tour that led to a two-hour manic rant, what transpired from a business and PR perspective that negatively impacted the joint Hollis brand?
In this episode, David Irwin, a marketing and social media expert from Toronto (via Ireland), joins the discussion about the unraveling of the Hollis brand, business, and marriage.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing
15 Feb 2022
00:17:54
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology.
An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one.
This week we examine two recent apologies from Whoopi Goldberg and Joe Rogan for actions that caused ABC News and Spotify executives to issue official statements.
How did Goldberg and Rogan's comments help or harm their respective brands?
Communicators may learn something from the public's reaction to these two well-publicized apology announcements.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications
08 Feb 2022
00:10:57
The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with similarities to many of the crises we hear about that land on the front page.
This episode features an interesting element about Zucker's departure that points to a significant shift in crisis management. What is one red flag you need to be on the lookout for that indicates a potential crisis?
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
270: Thin Ice: When Personal Conduct Comes Into Play - Navigating Crisis and Rumors in the Chicago Blackhawks Organization
05 Dec 2023
00:40:25
The Chicago Blackhawks are in the process of terminating Corey Perry's contract due to unacceptable conduct, as part of addressing broader questions about the organization's culture. This episode examines their approach to managing rumors and controversies, particularly those related to personal conduct. It highlights the importance of developing clear, timely, and empathetic communication strategies to uphold an organization's reputation. The episode analyzes Corey Perry's specific case to illustrate effective crisis management and consistent messaging, emphasizing the need for accountability and empathy. The focus is on balancing transparency with privacy and dignity in professional settings, offering insights into handling such sensitive situations in the field of crisis communication.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
172: 3 Easy Ways to Finally Get Started on Your Diversity, Equity, and Inclusion Communications
01 Feb 2022
00:13:01
There's no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies.
But where do you start?
In this episode we help you get started with your DEI communications. We will define what DEI means, cover some basics on how to get started and the benefits when you do.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Do you use phrases you know are overwrought and overused?
Many people do, according to Lake Superior State University in Suite St. Marie, Michigan.
The university has released their annual list of banished words as a way to uphold, protect and support excellence in language by encouraging avoidance of overused words that are ineffective or irritating for readers.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies
18 Jan 2022
00:22:35
Do you work for a brand, company or organization that has been attacked online?
Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discuss how social media bullies attack brands online and how you can turn their attacks into a net positive for your brand.
You will learn how the cyberbully attacks, why it is important to respond quickly when attacked, and some strategies that work well in turning negative attention into positive results.
We’ll also explore examples of companies who have turned their attackers into advocates through smart responses on social media. In this episode, you will gain valuable insight that will help protect your brand from future attacks by trolls or bullies online. It's time to get indestructible!
--
Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis
11 Jan 2022
00:39:53
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic?
There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it.
My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
168: What is the Actual Difference Between a PR Crisis and an Issue?
04 Jan 2022
00:12:41
A public relations crisis and a public relations issue are two very different things.
Many in senior leadership are unaware of this distinction, preventing their communication teams from planning properly.
In this episode, we define a public relations crisis. To help plan for any event, issue, incident, or crisis, you need to know the differences between them.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
167: Can a New Business Name Get Rid of an Old PR Crisis?
28 Dec 2021
00:20:54
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.
On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.
Your next crisis will happen where everyone can see it -- on social media.
Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven
23 Dec 2021
00:20:47
Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success.
Geofence advertising may offer an effective PR boost that’s more affordable than traditional forms of advertising. Jeff Swartz, the founder and CEO of Ethic Advertising Agency, shares how it works and why it could be the next big thing in PR campaigns today.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern
20 Dec 2021
00:25:36
Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar.
One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger problems for him and the filmmakers.
To repair the damage caused by his comments regarding his ex-wife, Jennifer Garner, Affleck must spend the rest of the publicity tour in damage control mode.
In this episode, we discuss three key lessons for anyone preparing for an important media interview.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
165: How Real-Time Data Can Keep You in Control in a Crisis with Zack Condry
14 Dec 2021
00:44:12
The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites.
Zack Condry, President of Everest Communications, knows how to interpret this information and strategize how to use it to manage the situation. He specializes in developing and executing digital communications strategies to help organizations tackle critical public affairs issues, major crises, regulatory obstacles, and reputation management challenges.
Zack shares his take on what happens in the background of a crisis. How the data and sentiment can help shape your response.
PLUS, he shares one Indestructible PR tip to help you stay in control during a crisis.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
164: Alec Baldwin's Sit-Down with ABC News: A Public Relations Post-Analysis
07 Dec 2021
00:44:28
The story of Alec Baldwin in the aftermath of the tragic shooting death of Halyana Hutchins on the set of the film "Rust" is worth following if you follow public relations and crisis communication.
From the first news stories from the Albequeque filmset to the "pop-up" press conference Baldwin held on a busy road in Vermont, we have been following Baldwin's media interactions over his involvement in the tragedy.
Baldwin's latest public relations strategies were revealed in his sitdown interview with ABC News anchor George Stephanopolus on 20/20.
Jody Fisher, a veteran PR guy and former radio reporter, joins Molly on the epsiode. In addition to his over 20 years of experience as a publicist in NYC and national markets, Jody is the Vice President of Public Relations at Austin Williams.
He has worked on both sides of the newsroom assignment desk. He recognizes a good story when he hears it - like Alec Baldwin's current situation.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
269: The Fine Line Between Apology and Denial: A Case Study of Colleen Ballinger and Matt Rife
28 Nov 2023
00:35:58
Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis.
This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink.
These three key takeaways:
1. Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as our case study. Molly discusses how her previous behavior led to a backlash, how she responded to it, and how effective (or not) her response was.
2. Looking at "Bro humor" with Matt Rife. Molly dissects how he handled the backlash towards a controversial joke he threw out there and the marketing tactics he's using to survive it.
3. Understanding the differences in their responses - from Ballinger's rebranding strategy to Rife's doubling down. Who’s approach will work in the long run? There are predictions to be made and lessons to be learned.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
163: Is There Any Truth to the Saying, "All Publicity is Good Publicity?"
30 Nov 2021
00:24:10
The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago.
Having this ex-girlfriend record a song about the breakup and then upload a 10-minute video to YouTube is the sort of negative publicity that will never disappear. Especially if the video has over 17 million views.
The Irish poet and playwright Oscar Wilde once said, "The only thing worse than being talked about is not being talked about."
In this episode, determining whether this statement is true and which factors determine when negative publicity is too much for a brand to handle.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
162: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them).
22 Nov 2021
00:21:15
Media trainer Warren Weeks joined me in a webinar to discuss the top mistakes he sees many spokespeople make and how to fix them.
Our episode discusses how to overcome these common media interview challenges straight from the webinar.
Make sure you don't damage your reputation by saying the wrong thing during a nerve-wracking conversation that will likely live online for years to come.
Learn three techniques prepared speakers use during a media interview.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Need help writing a crisis response for your organization?
Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
160: The Best PR Response for a Rogue Employee Who Makes News
09 Nov 2021
00:18:01
If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response.
Case in point, Southwest Airlines pilot, who used the phrase "Let's go, Brandon," a euphemism considered to be a vulgar phrase aimed at President Joe Biden, over the plane's PA system.
On this week's podcast, the best PR response for a rogue employee who makes bad news for your brand.
Learn the immediate steps communicators can take to manage reputation by dissociating the brand from the actions of the employee as quickly as possible.
The plan
The statement
The internal communications
PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis.
- - -
Need help writing a crisis response for your organization?
This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.
Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
159: How to Think Like a Journalist and Make Your PR Pitch Land with Kristi Piehl
02 Nov 2021
00:24:34
Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral.
Bad news spreads fast, especially on social media.
To make a positive story newsworthy, you have to cut through a lot of noise to become a leading authority.
Discover how to make your story newsworthy and become famous the right way.
My guest on the podcast is former television journalist Kristi Piehl. She is the Founder & CEO of Media Minefield and the host of the Flip Your Script Podcast.
Kristi shares how to think like a journalist to make your PR pitch land.
Want to learn how to manage the bad news? Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
156: 3 Effortless Tricks To Be a More Confident Speaker with Kerri Garbis
12 Oct 2021
00:21:03
It only takes a few moments for people to form an opinion about you when they see you speak in public.
If you nail it, your reputation is boosted.
Bungle it - your reputation is at stake.
If you want to appear confident on stage, you have to actually be confident in yourself. A challenge for nervous speakers. However, there are some tricks to help. Speaking coach Kerri Garbis discusses three effortless methods for capturing confidence on stage.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment
04 Oct 2021
00:16:01
In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment.
Despite the rarity of situations such as these, Amtrak needed a crisis plan to be ready at any moment.
In this episode, we explore the first 48 hours of Amtrak's response to the Empire Builder derailment near Joplin, Montana.
What communicators can learn from the rapid response of Amtrak and how they leveraged digital methods:
Media page on the website
CEO statement
What was included in the statement and what was missing?
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
154: Why Social Media Sleuthing Can Bring it All Down Quickly
28 Sep 2021
00:20:04
What happens when an army of people begins to dig to solve a mystery?
They quickly find answers.
The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case became such a sensational news story.
The answer: social media sleuthing
Young, social media-savvy women used TikTok, Instagram, and Facebook to desperately get to the bottom of what happened to the 22-year-old who documented her travels to state and national parks with her boyfriend / fiancé Brian Laundrie for their YouTube channel and Instagram.
The same desire to help find the Gabby Petito killer is also used to investigate any wrongdoing by a company, organization or leadership.
In this episode, connecting true crime obsession to why communicators must be a little obsessed with the online digging of their customers.
And why social media sleuthing can bring it all down quickly if you have something to hide.
Three ways to mitigate and control the chaos when people decide to start digging around about your organization.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
268: Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors - My Definitive Take
21 Nov 2023
00:42:33
Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors explores the theory that their relationship might be a strategic PR move (or not) by comparing it with previous relationships Swift has had, and discusses the mutual benefits and implications for both their careers.
The episode also explores:
1. The fascinating nature of PR relationships and how they serve as strategic moves in the celebrity world. Ever wondered why certain celeb relationships seem to pop up out of nowhere? Now you'll have an idea.
2. The NFL's attempts to woo the female demographic. Can a high-profile romantic link-up between Taylor Swift and a football star actually make the sport more attractive to women? It's a big question and this episode has a unique perspective.
3. Finally, after all the questions, comments, and dragging - is Taylor's relationship with Travis Kelce genuine, timed for maximum publicity, or just a clever strategic move to further their brands and divert media attention?
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
153: How to Backtrack When You Send the Wrong Email
21 Sep 2021
00:12:25
We've all done it.
The email is written. The email is sent. The email is WRONG.
Even though sending a mistake via email is a universal problem, the feeling of having an entire distribution list open that email and see your error will always feel like a kick in the gut.
But it doesn't have to. What if there was a way to turn that slip into an opportunity to make you look even better?
On the podcast, three quick and straightforward steps of recovery for backtracking when you sent the wrong email. In this post, I’ll highlight specific use cases to show you how to transform your mistake into an opportunity to earn the respect back from your email list.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans
14 Sep 2021
00:30:18
In this episode, how to use the backpedal in a PR response - but only if you really need to.
Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing.
Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down.
We'll look at the response tactic, as it refers to the restoration and renewal of their image.
Let's discuss how they rate on the use of the backpedal:
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
151: 10 Sure-Fire Ways to Appear Easygoing When You're Nervous
06 Sep 2021
00:15:18
From time to time, it is normal to be anxious when you are in front of a group of people.
Whether it's in a group of people gathered at a work conference social hour or speaking alone on stage, being able to calm yourself in the moment is often easier said than done.
If the body decides to show external signs of anxiety from being front to center, you need quick and simple tricks to calm it down.
On the podcast, useful and actionable tips that you can test next time you need to calm down quickly.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
150: 10 Listening Tricks to Get the Most Out of Every Interview
30 Aug 2021
00:14:45
Interviewing someone for a news story, video, or podcast can be extremely stressful.
As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right questions to get your source talking, while keeping them comfortable.
To do that, an interviewer needs to understand how to listen well. The trick is listening in a way that gets your subject talking and sharing.
Before you jot down your notes or hit record on the conversation with your source, use these 10 listening tricks to get the most out of your interview.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
149: How to Crush it on Twitter: 10 Ways to Build Authority and Thought Leadership
24 Aug 2021
00:08:39
Are you someone who thinks Twitter is a waste of time?
Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't know where to start?
This episode will help you adapt your conversations in a way that can strengthen your authority and influence as a thought leader by using Twitter beyond just likes and retweets.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
148: How to Win the Trust Jackpot with Jordan Berman
17 Aug 2021
00:18:02
According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others.
In this episode, exploring three winning leadership characteristics that are key-drivers in high-trust organizations. Berman calls it The Trust Trifecta:
All hail authenticity
Transparency lives here
Consistency is critical
Jordan Berman is a global corporate affairs executive and has worked with and trained hundreds of leaders, helping them lead with trust and impact. With expertise in reputation management, he effectively managed dozens of high-profile and highly-sensitive crises and issues. He is the author of the book, The Trust Trifecta.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
147: 3 Tactics Gov. Andrew Cuomo Used in His Resignation Remarks to Repair His Reputation
11 Aug 2021
00:21:01
It was inevitable.
On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women.
Cuomo's announcement was his chance to respond directly to allegations of sexual harassment against him, and to covertly address his rep for being a bully and thug.
Governor Cuomo used his resignation speech to repair his reputation and legacy.
Did it work?
In this episode, discussing three strategic tactics Cuomo used in his 21-minute resignation speech to frame the resignation in HIS terms:
"I'm New York tough."
"The best way I can help now is if I step aside."
"Out of many, one..."
A PR case study on what worked for Gov. Cuomo and what did not, as well as a lesson in how to craft a well-meaning resignation letter or remarks.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
146: How to Tell the Painful Truth in a Crisis When You'd Rather Not with Mike McGill
10 Aug 2021
00:28:09
Have you ever had to work around an issue where your leadership did not want to own up to the truth?
We all know that sometimes, the truth can be ugly. There are many business situations where privacy and confidential issues need to protect the truth. But how do you manage it when you are a communicator stuck in the middle juggling the press and an angry public?
In this episode, we find out from Mike McGill how to get to the truth of the matter.
Our backstory? The Flint Water Crisis.
Mike McGill, owner of Water PIO, a communications firm serving the water and wastewater industries, shares three of his battle-tested tactics to help communicators create an environment for their leadership to feel confident about setting the record straight.
Before starting his company, McGill worked as a producer in CNN's Washington, D.C. bureau, producing shows including "Reliable Sources", "The Capital Gang", "Crossfire", and "Late Edition with Wolf Blitzer."
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
145: How to Be the Best Virtual Presenter Anyone Has Ever Seen with Karin Reed
02 Aug 2021
00:34:05
The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication.
Instead of focusing on what worked best for meetings, they focused on what worked right now. What was lost in the rush to switch to virtual was the ability to communicate on the screen.
Now, more than a year after the pandemic cemented the virtual meeting, people are expected to understand the rules for running an acceptable virtual meeting.
Karin Reed provides practical, actionable best practices for virtual meetings, backed by meeting research that leads to more productive and effective virtual meetings.
Mentioned on the podcast:
Suddenly Virtual: Making Remote Meetings Work(By Karin Reed and Joseph A. Allen).
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth
14 Nov 2023
01:31:13
Let's dive deep into the deceptive world of celebrity PR strategies, anonymous gossip, with special guest, the fascinating and hugely entertaining Kyle Marisa Roth- one of TikTok's favorite Blind Gossip creators.
Here are three things you can look forward to learning from this episode:
1. We're unraveling the mysteries of 'Blind Items', tackling how to verify and report on unconfirmed gossip, and exploring their influence on celebrity PR. As Kyle delves into her unique process, you'll pick up savvy techniques - who knows, you might even find yourself starting your own gossip investigations!
2. We're pulling back the curtain on celebrity PR relationships, examining real and fabricated relationships, and discussing how fan base dynamics can motivate business maneuvers. With insider insights from Kyle, you're about to know the PR game better than you ever imagined.
3. We're decoding the codes of celebritydom - from the PR strategies employed by big names like Sophie Turner and Taylor Swift to a surprising analysis of the NFL's marketing moves. Prepare to have your perspective on celebrity culture flipped upside down!
Behind the Headlines, the biggest takeaway from this episode: The world of public relations - be it for celebrities, sports leagues, or brands - is a lot murkier and more nuanced than it may seem. It's not just about the gossip or the headlines, but about the underlying narratives being woven and the chess pieces being moved to protect images, orchestrate outcomes, and ultimately sway public opinion.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
143: How One Email Brutally Destroyed a Business Overnight: The Ava Lane Boutique TikTok Takedown
19 Jul 2021
00:37:55
When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown.
When a recent college graduate named Gracie Lorincz from Bloomfield Hills, Michigan, applied for a position as an ambassador for clothing boutique Ava Lane, she found out it was unlikely she'd get the job because the VP of the company replied in an email that she was "not that cute."
That email was intended for the owner of Ava Lane, the wife of the VP, Laura DeGrendel. Instead, it went back to Lorincz. What happened next was a TiKTok takedown.
In this episode, a timeline for this TikTok takedown. What to do when your business unintentionally goes viral in a very bad way.
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
142: Is it Time to Cancel ‘Cancel Culture?’ The Answer from USA Today's David Oliver
13 Jul 2021
00:39:21
Is it time to cancel the cancel culture once and for all?
Not really.
But it might be time to rethink what the term actually means.
Many people know the online shaming that happens when a person's past actions, affiliations or offensive social media posts return to haunt the reputation, but many disagree on the reason for it.
Is it a mob of spiteful Twitter users or people who want certain names held responsible for problematic behavior?
USA Today reporter David Oliver discusses his recent article about the online phenomenon, from examining the true origin of the term "cancel culture" to the current offenders.
Here are a few...
1. Where did the term 'cancel culture' originate? (5:05) 2. Chrissy Teigen's behavior (7:35) 3. How the political used the term. (15:13)
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
141: How to be a Super-Likable Person That Everyone Will Want to Talk To
05 Jul 2021
00:14:19
A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will help you connect with people in a way they won't forget!
In this episode, we discuss how to be likable. Here are a few to get you started...
Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.