Explorez tous les épisodes du podcast The PPC Mastery Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| E01 - Welcome - The PPC Mastery Podcast | 16 Aug 2023 | 00:02:42 | |
Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll! | |||
| E02 - How It All Started - The PPC Mastery Podcast | 16 Aug 2023 | 00:49:35 | |
Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in! | |||
| E11 - The origin story of our free Discord community - The PPC Mastery Podcast | 13 Sep 2023 | 00:32:28 | |
In this episode, we dive into how our free Google Ads Discord community came about. | |||
| E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcast | 15 Sep 2023 | 00:33:27 | |
In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outcomes. | |||
| E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast | 18 Sep 2023 | 00:16:54 | |
Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them! | |||
| E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast | 20 Sep 2023 | 00:30:09 | |
In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments. | |||
| E15 - How to create high-converting landing pages - The PPC Mastery Podcast | 22 Sep 2023 | 00:50:44 | |
In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework. | |||
| E16 - Benefits of the growing PPC community - The PPC Mastery Podcast | 25 Sep 2023 | 00:09:05 | |
Miles answers a question from Thomas Eccel: “What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?” | |||
| E17 - How to deal with stress in PPC - The PPC Mastery Podcast | 27 Sep 2023 | 00:50:19 | |
Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost.
Thanks to Thomas Eccel for submitting his question! | |||
| E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery Podcast | 28 Dec 2023 | 00:55:31 | |
Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years. In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around. Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success"). Follow Kirk here: - Read his blog at ZATO Marketing - Grab his book "Stop the Scale, Building a Digital Agency You Actually Like" Subscribe to The PPC Edge Get advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blog
📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| John Moran — You can't trust Google Ads data (do this instead) | Ep 19 | 07 Aug 2024 | 00:51:50 | |
In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy! About John Moran: John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11. Follow John Moran on LinkedIn. 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube 🎙️ Spotify | |||
| Bob Meijer — Modern-Day Search: best practices to drive results with Search campaigns | Ep 20 | 14 Aug 2024 | 00:43:46 | |
In this episode, Bob shares the “Modern-Day Search” framework to drive results with Search campaigns. Search has changed a lot over the years and what worked in the past is no longer a guarantee for success. Find out how to properly set up your Search campaigns. This episode is full of gems, enjoy! About Bob Meijer: Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery! Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| E03 - How to get Google Ads clients - The PPC Mastery Podcast | 23 Aug 2023 | 00:32:05 | |
Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business. | |||
| Adriaan Dekker — The latest Google Ads News & Trends | Ep 21 | 21 Aug 2024 | 00:38:36 | |
In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy! About Adriaan Dekker: Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry. - Follow Adriaan on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/ - Subscribe to his PPC newsletter: https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| Niklas Buschner — 20X Case study: from €28K to €550K in 1.5 years with Google Ads | Ep 22 | 28 Aug 2024 | 00:50:47 | |
In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is full of gems, enjoy! About Niklas Buschner: Niklas is the founder of Radyant, a digital agency from Berlin. He’s a member of The PPC Hub and frequently shares his insights to help the members in our community. Follow Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| Geert Groot — How to scale Google Ads with small budgets | Ep 24 | 04 Sep 2024 | 00:45:47 | |
In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy! About Geert Groot: Geert is a freelance Google Ads Specialist who manages 100+ accounts at once. He specializes in local businesses and is a master at driving results with small budgets. He’s also an active member of The PPC Hub and frequently helps members drive results with small budgets. Follow Geert on LinkedIn: https://www.linkedin.com/in/geertgroot/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast | 28 Aug 2023 | 00:20:43 | |
In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals. | |||
| E05 - How to retain clients - The PPC Mastery Podcast | 30 Aug 2023 | 00:34:38 | |
In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'. | |||
| E06 - Miles' morning routine for PPC success - The PPC Mastery Podcast | 01 Sep 2023 | 00:11:35 | |
Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day. | |||
| E07 - What goals are you working towards? - The PPC Mastery Podcast | 04 Sep 2023 | 00:14:21 | |
Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?” Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast | |||
| E08 - An introduction to Demand Gen - The PPC Mastery Podcast | 06 Sep 2023 | 00:25:34 | |
In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out! | |||
| E09 - Demand Gen best practices - The PPC Mastery Podcast | 08 Sep 2023 | 00:30:17 | |
In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices. | |||
| E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast | 11 Sep 2023 | 00:09:44 | |
Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metric to optimize towards?” | |||
| Bob Meijer — How to scale ecom brands with Google Shopping | Ep 24 | 11 Sep 2024 | 00:45:30 | |
In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy! About Bob Meijer: Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery! Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| Thomas Eccel — Demand Gen best practices [Google Ads] | Ep 25 | 18 Sep 2024 | 00:43:31 | |
In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy! About Thomas Eccel: Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him “The Demand Gen Whisperer”. Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| Frederik Boysen — How to optimize for Profit with Google Ads | Ep 26 | 25 Sep 2024 | 00:44:52 | |
In this episode, Frederik Boysen explains why it’s so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy! About Frederik Boysen: Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands. - Follow Frederik on LinkedIn: https://www.linkedin.com/in/frederik-boysen-607ab444/ - Get a free trial of ProfitMetrics: https://profitmetrics.io/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| Mike Rhodes — How to leverage AI with Google Ads | Ep 27 | 02 Oct 2024 | 00:59:47 | |
In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy! About Mike Rhodes: Mike is a Dad, Husband, public speaker, and serial entrepreneur who built and sold his agency, co-wrote world’s best-selling Google Ads book, and is now building epic products for the PPC community. - Follow Mike on LinkedIn: https://www.linkedin.com/in/mikerhodesideas/ - Get Mike’s pMax script: https://pmaxscript.com/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| How to prepare Google Ads for Black Friday (w/ Ruben Runneboom) | EP 28 | 09 Oct 2024 | 00:44:22 | |
In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board). Ruben is the co-founder of Taskforce Agency and one of the smartest minds in PPC. He regularly shares advanced tips and tricks on LinkedIn, so be sure to follow him: https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/ Extra resources provided by Ruben: Briefing doc for clients: https://docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy Q4 Strategy Framework: https://docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 | |||
| Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29 | 29 Jan 2025 | 00:45:00 | |
Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hub In this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel. - Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/ - Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 Chapters: 00:00 Introduction to PPC Mastery Podcast 00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker 01:25 Google Ads Insights and Controversial Opinions 03:13 Adriaan's Golden Nugget for PPC Success 04:29 Adriaan's Journey and Motivation 06:37 Thomas on Sharing News and Updates 08:20 Biggest PPC News Updates 08:47 Exploring Search Max and Bid Exploration 13:09 Microsoft Clarity Integration 24:43 2025 PPC Trends 25:21 Google's Revenue Focus: YouTube and AI 26:20 The Impact of AI on User Behavior and Market Share 28:36 Automation and AI in Google Ads 29:34 The Future of Video and Visual Ads 30:19 Privacy-Centric Marketing and New Metrics 33:42 Exciting Developments in Google Ads for 2025 36:13 Rapid Fire Questions: Insights and Advice 43:04 Final Thoughts and Where to Follow 43:58 Conclusion and Next Steps | |||
| An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30 | 06 Feb 2025 | 00:52:24 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy! - Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub 💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 Chapters: 00:00 Introduction to Auto Created Assets 00:14 Meet Maximilian: Senior Digital Growth Strategist at Google 03:08 Maximilian's Journey to Google 07:28 The Role of a Senior Digital Growth Strategist 10:25 Importance of Fundamentals in Google Ads 13:55 Advanced Strategies and Common Pitfalls 17:09 The Impact of AI and Automation 22:01 Beyond Google Ads: Holistic Business Growth 27:08 Evolving with Google Ads Automation 27:21 The Rise of Smart Bidding 28:14 Trusting Industry Changes 29:56 The Importance of Experimentation 32:18 Working at Google: Insights and Experiences 36:17 Future Trends in PPC and AI 44:53 Rapid Fire Questions 48:43 Final Thoughts and Advice for PPC Experts 50:16 Closing Remarks and How to Connect | |||
| Real Google Ads case studies for Ecom & Lead Gen (w/ Ramial Aqeel) | EP 31 | 13 Feb 2025 | 00:42:12 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this episode, I dive into several Google Ads case studies with Ramial Aqeel (Lead Gen & Ecommerce). Let's get technical! Follow Ramial Aqeel on LinkedIn: https://www.linkedin.com/in/ramialaqeel/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub | |||
| How to travel the world as a Google Ads Specialist (w/ Denie Geertzen) | PPC Mastery Podcast Ep 32 | 19 Feb 2025 | 00:44:50 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Denie has traveled the world while working as a Freelance Google Ads Specialist. How did he do it? Find out on this episode! Follow Denie Geertzen on LinkedIn: https://www.linkedin.com/in/denie-geertzen/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub | |||
| Don't trust Google Ads data — use this metric instead (w/ Caterina Mariani) | Ep 33 | 26 Feb 2025 | 00:31:17 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters: 00:00 Introduction to Google Ads Perspectives 01:21 Caterina's Journey in Google Ads 02:44 The Importance of Metrics Beyond Google Ads 06:52 Understanding MER, AOV, and Customer Acquisition Costs 10:49 Educating Clients on Metrics That Matter 12:49 Incrementality Over Fluff in Advertising 15:41 Cross-Channel Strategies for E-Commerce Success 19:44 The Role of Logistics in E-Commerce Growth 21:01 Reporting Metrics That Drive Business Decisions 24:35 Rapid Fire Questions and Final Thoughts | |||
| How PPC & SEO can work together for huge results (w/ Diantha van Surksum) | Ep 34 | 05 Mar 2025 | 00:39:53 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results. Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction to Data Visibility and Collaboration 00:30 Welcome to the PPC Mastery Podcast 00:43 Guest Introduction: Dianta van Serksen 01:12 SEO and Google Ads Synergy 01:48 Dianta's Career Journey 03:15 In-House vs. Agency Experience 04:50 Breaking Down Silos in Digital Marketing 06:27 Combining SEO and SEA Data 09:35 Practical Collaboration Tips 17:18 SEO Fundamentals for Google Ads Specialists 27:21 Impact of AI on SEO and SEA 34:24 Final Thoughts and Key Takeaways 38:19 Closing Remarks and Contact Information 38:52 Podcast Outro and Additional Resources | |||
| Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35 | 12 Mar 2025 | 00:34:22 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction to Bottom of Funnel Strategy 00:19 Welcome to the PPC Mastery Podcast 00:28 Guest Introduction: Aaron Young 00:55 The Myth of Advanced Strategies 01:52 Aaron Young's Journey in PPC 07:22 Defining the Bottom Up Funnel Approach 07:44 Implementing the Bottom Up Funnel Strategy 13:24 Lead Generation vs. E-commerce Strategies 16:47 Evaluating Campaign Success 21:30 Challenges and Considerations 26:14 Rapid Fire Questions 30:40 Final Thoughts and Advice 32:50 Conclusion and Outro | |||
| How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36 | 19 Mar 2025 | 00:41:11 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP. Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:05 The Journey of House of Performance 02:23 Building a Unique Company Culture 05:53 Challenges and Growth 09:02 Team Dynamics and Client Relationships 17:25 Future Goals and Reflections 22:37 Firing a Difficult Client 23:13 Addressing Burnout in the Industry 24:31 The Importance of Curiosity and Perseverance 27:02 Specialization in Digital Marketing 28:38 Balancing Work and Family Life 32:05 Rapid Fire Questions 38:53 Final Thoughts and Takeaways | |||
| Why specializing got him more clients as a Freelance Google Ads Specialist (w/ Jos Cobussen) | Ep 37 | 26 Mar 2025 | 00:49:28 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:00 Golden Nugget for PPC Experts 01:45 LinkedIn Strategies for Client Acquisition 03:19 Guest's Career Journey 05:16 Challenges and Successes in Freelancing 09:58 Specializing in Lead Generation 14:42 Marketing and Client Acquisition Strategies 19:14 Scaling and Future Plans 25:42 Networking and Joining the PPC Hub 25:49 Investing in Knowledge and Courses 27:53 Impact on Skills and Confidence 29:06 Honesty and Experimentation with Clients 31:37 Freelancing Tips and Recommendations 35:17 Red Flag Clients and Learning Experiences 38:27 Productivity Hacks for Freelancers 43:13 Final Thoughts and Career Advice 46:08 Connecting and Wrapping Up | |||
| +77% Google Ads conversions with irresistible offers (w/ Lol Lowe) | EP 39 | 02 Jun 2025 | 00:33:00 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub Chapters: 00:00 Introduction and Irresistible Offers 00:38 Welcome to the PPC Mastery Podcast 01:15 Spotlight on Lol: Inspiring The PPC Hub 02:19 Lol's Journey and Client Success Stories 03:21 Deep Dive into Irresistible Offers 04:40 Case Study: Personal Training Business 06:41 Case Study: Coffee Subscription Business 14:20 Results and Impact of Irresistible Offers 17:50 Challenges and Client Conversations 22:10 Freelancing and The PPC Hub Community 30:44 Final Thoughts and Advice for PPC Experts 31:22 Closing Remarks and How to Stay Connected | |||
| From midwife to Freelance PPC Expert: the inspiring story of Sandi Walsh | EP 40 | 10 Jun 2025 | 00:43:13 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub | |||
| Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2 | 02 Sep 2025 | 00:33:35 | |
Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing 🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub | |||
| Behind the scenes of Bob's new PPC freelance offer | Scaling with Bob EP1 | 13 Aug 2025 | 00:41:56 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub | |||
| Take your Google Ads audits to the next level | Scaling with Bob EP3 | 09 Sep 2025 | 00:27:54 | |
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub | |||