Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.
Dรฉtails sur The PPC Mastery Podcast, podcast de Miles McNair & Bob Meijer
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My co-founder Bob Meijer did a week's worth of work in 1 day with PPC OS (our AI-powered operating system for Google Ads). He started working for a new ecom client and finished his audit in +/- 45 minutes.
He shows every PPC OS skill he ran in Claude Code to audit, restructure, and optimize the account with the power of AI. Plus the 3 mistakes AI made, and how he caught and fixed them.
Timestamps: 00:00 Intro 04:47 What PPC OS is 07:29 Running the audit 14:21 Day two: optimizing 22:25 45 minutes vs a day 25:02 3 mistakes AI made 30:09 Prioritizing the findings 33:45 Building ads and feeds 40:09 Running skills in parallel
How he manages 40+ Google Ads clients with AI agents w/ Louis Bogdan
Saison 1 ยท รpisode 45
lundi 7 septembre 2026 โข Durรฉe 50:34
Join The PPC Hub and get PPC OS: https://www.ppcmastery.com/hub
Louis Bogdan is 21. He was going to study computer science and become a developer, but fell in love with Google Ads instead.
Six months ago he had barely any clients. Today he and his co-founder Niku run Affirmed with more than 40 e-commerce clients, and their third team member is an AI agent called Alfie โ which has its own Gmail, its own identity, and a spot on the team page of their website.
I sat down with Louis to go through how he built it, what his day actually looks like, what he still does by hand, and where AI let him down before he fixed it.
He also has the sharpest take on "AI first" I've heard: on its own, it means nothing. It's always AI-first something. You have to be the expert first, because AI can only be as good as you are.
What we get into:
โ Why "AI first" is meaningless without an expertise attached to it
โ The autopilot analogy: why the plane still needs a pilot with hours in the seat
โ The diagnostic algorithm he built that checks every client account, every day, and tells him what's wrong
โ 60% of his day automated today, 80% once the last skills land โ and why all of that time goes into client acquisition
โ Giving an agent read and write access, its own service account, and its own email
โ Why he lowered his prices instead of raising them, and how the retainer works now
โ The honest answer to "will AI improve my client results?" (it's not what most people want to hear)
โ Where AI actually broke for him, and the one thing that fixed it
โ Why he deleted LinkedIn off his phone
โ His full client acquisition method, start to finish
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
Saison 1 ยท รpisode 46
mardi 1 septembre 2026 โข Durรฉe 37:36
Join The PPC Hub: https://www.ppcmastery.com/hub
Seth Gorton runs Searchly out of Cape Town. His pitch to clients is that they take full responsibility from click to conversion โ so Google Ads, but also the landing page, the website, the CRM, and everything that happens after the click.
At Searchly, Seth uses AI agents to do 6x more with the same resources, scaling back from 6 to 3 team members.
I sat down with Seth to get into:
โ How he grew his agency by adding CRO and AI systems โ Why he cut juniors and now only hires senior specialists โ What the "yes-man effect" is and why it worried him. โ How his team rebuilt a client's entire website in a weekend and lifted conversion rate 40%
We also went deep on the CRO side, which is where most Google Ads Specialists say they see the value but don't know where to start.
Seth headed up a CRO department before founding Searchly, so he walked through his actual process โ and it's simpler than most people expect.
Timestamps:
00:00 Intro: Seth Gorton and Searchly
00:50 Full responsibility from click to conversion
02:25 Building the agency on the Google Ads Success Formula from day one
03:35 What they actually offer: search, Bing, SEO, CRO
03:55 Why they launched Searchly Web
04:35 Where to start with CRO if you've never done it
05:20 Find the drop-off, then find out why
06:40 The grandmother test
07:00 How CRO and Google Ads feed each other
07:50 Quality score, landing pages, and the metric on top of the dashboard
08:55 Bringing AI into the CRO process
Becoming an AI-first Google Ads Specialist with Cindy Ebner
Saison 1 ยท รpisode 44
mercredi 26 aoรปt 2026 โข Durรฉe 39:28
Join The AI Agent Challenge: launch agents for Google Ads in 5 days: https://www.ppcmastery.com/aiย
Cindy Ebner runs the PPC department at a German search marketing agency working with finance and insurance clients. Three people, a lot of accounts, and no plan to hire โ because AI agents took over most of the execution.
I sat down with her to go through the whole journey. She started in SEO on the content side, taught herself Google Ads on the job, and had never touched a terminal before last November. Now her team builds campaigns in minutes, runs audits with agents, and every specialist owns their own clients end to end.
We covered how she got there, what her week actually looks like now, what her team does differently, and the mistakes that cost her when she trusted the output too quickly.
What we get into:
โ The one week her founder gave the whole team to do nothing but play with ChatGPT, and the prompt book that came out of it
โ How campaign build time went from 8 hours to 6, to 3โ4, to minutes
โ The setup wall: "what is a terminal, and why can't I just use the app?"
โ Turning SOPs you already have into skills your agents can run
โ Her Monday planning skill: inbox plus Trello in, a finished team board out, 20 minutes later
โ Why she blocks one hour a week just to develop her setup
โ How the strategist/executor split disappeared, and what it did for her team's confidence in client calls
โ The services they can offer now that they couldn't before: tracking, CRO, landing pages, offers, and AI Overview visibility
โ What went wrong when she sent an agent's output to a client without checking it
โ How careful to be with write access to a live account
Take your Google Ads audits to the next level | Scaling with Bob EP3
Saison 1 ยท รpisode 43
mardi 9 septembre 2025 โข Durรฉe 27:54
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) โ https://www.ppcmastery.com/hub
Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2
Saison 1 ยท รpisode 42
mardi 2 septembre 2025 โข Durรฉe 33:35
Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) โ https://www.ppcmastery.com/hub
Behind the scenes of Bob's new PPC freelance offer | Scaling with Bob EP1
Saison 1 ยท รpisode 41
mercredi 13 aoรปt 2025 โข Durรฉe 41:56
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) โ https://www.ppcmastery.com/hub
From midwife to Freelance PPC Expert: the inspiring story of Sandi Walsh | EP 40
Saison 1 ยท รpisode 40
mardi 10 juin 2025 โข Durรฉe 43:13
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) โ https://www.ppcmastery.com/hub
+77% Google Ads conversions with irresistible offers (w/ Lol Lowe) | EP 39
Saison 1 ยท รpisode 39
lundi 2 juin 2025 โข Durรฉe 33:00
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) โ https://www.ppcmastery.com/hub
Chapters:
00:00 Introduction and Irresistible Offers
00:38 Welcome to the PPC Mastery Podcast
01:15 Spotlight on Lol: Inspiring The PPC Hub
02:19 Lol's Journey and Client Success Stories
03:21 Deep Dive into Irresistible Offers
04:40 Case Study: Personal Training Business
06:41 Case Study: Coffee Subscription Business
14:20 Results and Impact of Irresistible Offers
17:50 Challenges and Client Conversations
22:10 Freelancing and The PPC Hub Community
30:44 Final Thoughts and Advice for PPC Experts
Why specializing got him more clients as a Freelance Google Ads Specialist (w/ Jos Cobussen) | Ep 37
Saison 1 ยท รpisode 37
mercredi 26 mars 2025 โข Durรฉe 49:28
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) โ https://www.ppcmastery.com/hub
Chapters
00:00 Introduction and Guest Welcome
01:00 Golden Nugget for PPC Experts
01:45 LinkedIn Strategies for Client Acquisition
03:19 Guest's Career Journey
05:16 Challenges and Successes in Freelancing
09:58 Specializing in Lead Generation
14:42 Marketing and Client Acquisition Strategies
19:14 Scaling and Future Plans
25:42 Networking and Joining the PPC Hub
25:49 Investing in Knowledge and Courses
27:53 Impact on Skills and Confidence
Timestamps:
00:00 Intro: who Louis is and what he's built
01:55 From wanting to be a developer to falling into Google Ads
03:25 50+ courses, and what finally made it click
04:35 The post in The PPC Hub that found him a co-founder
05:40 What he was looking for in a partner
07:55 "AI first" on its own means nothing โ AI first what?
09:00 Why you don't need to become an AI expert
10:45 The autopilot analogy: the plane still needs a pilot
11:35 How agents reshaped the work
12:35 The diagnostic algorithm that runs across every account daily
13:35 A full day a month on reports nobody read
14:40 60% of his day saved, and where that time goes
16:10 What he still does vs what the agents do
17:10 An average day, start to finish
21:00 Does he still open the Google Ads interface?
22:05 Read and write access, and giving the agent a service account
23:05 Meet Alfie, the agent that's on the team page
23:45 Which client communication is automated, and which isn't
25:10 Q from the chat: does the system improve client performance?
28:15 Pricing: ยฃ1,000 a month, no contracts, and why they went lower
31:00 CRO and landing pages: what they consult on instead of sell
33:00 Do you need to be technical? He is, and says you don't
35:50 Where AI went wrong for him, and what fixed it
38:45 Why a chat window isn't enough for this work
40:45 His advice if you're where he was 6โ12 months ago
43:50 Where to find Louis
45:55 His client acquisition method, leaked
49:00 Wrap
Find Louis on LinkedIn, or in The PPC Hub โ he's in there daily, and he still helps people with conversion tracking for free.
Affirmed: https://affirmed.co
Louis on LinkedIn: https://www.linkedin.com/in/imlouisbogdan/
The PPC Hub: https://www.ppcmastery.com/hub
10:05 Claude's Microsoft Clarity connector
10:45 Why Alfred told him to stop building separate systems
12:05 A day in the workflow: barely opening the Google Ads interface
13:20 Connectors, and changing the Shopify site in real time
14:45 "Anything I want to build, I can build in seconds"
15:30 Should he grow the agency or not?
16:15 Six people down to three, and the yes-man effect
17:40 Why he's fearful for juniors right now
18:45 His advice: don't use agents until you know the fundamentals
19:30 Why senior-only makes sense for a small agency
20:40 Agents replaced 90% of the work juniors used to do
21:30 The fractional CMO move
22:05 Charging when the execution is commoditized
22:55 Pricing: no change, just more efficient
23:05 A website rebuilt in a weekend, and 40% more conversions
23:45 What makes a good landing page
24:15 Custom CRMs for lead gen clients
25:00 Where AI is not perfect
25:45 The campaign that never went live
26:35 Advice if you want to add CRO to your offer
28:45 No wireframes, straight to draft
29:45 Chrome DevTools, self-correcting AI, and version 37 in 30 minutes
30:20 The bubble we're all in
31:10 AI watermarks, and what they'll actually change
35:00 The client who said "don't use AI"
35:35 The ClickFunnels lesson
37:15 Wrap
Seth is on LinkedIn and in The PPC Hub, and he offered to grade your landing pages if you send them over.
Seth on LinkedIn: https://www.linkedin.com/in/seth-gorton/
Searchly: https://searchly.co.za/
The PPC Hub: https://www.ppcmastery.com/hub
โ Her advice if you're curious about agents but not convinced yet
Timestamps:
00:00 Intro: who Cindy is and why she's on
00:50 From SEO content to running the PPC department
02:10 Three people on PPC, and why they didn't have to hire
03:10 The week her founder told the team to stop working and play with ChatGPT
05:20 Prompt books, SOPs, and presenting the process at OMR
07:10 Building their own campaign setup tool with Make and n8n
08:50 8 hours, then 6, then 3โ4, then minutes
09:30 The Mike Rhodes video that made her buy the course on the spot
10:30 "What is a terminal?" โ getting through the setup
11:30 Turning existing SOPs into skills
12:50 Building skills from The PPC Hub knowledge base
13:20 Friends of Search, and the full circle moment with Bob
15:00 What she'd say to anyone who thinks they're not technical enough
16:20 Why it never stops: new capabilities every week
17:40 A sneak peek at her PPC Summit talk
18:05 The Monday planning skill: email, Trello, and a finished board
20:00 Morning and evening check-ins with her setup
20:15 Block one hour a week to develop your own OS
21:10 The skills they use daily, and why the tracking specialist changed client conversations
21:50 The sanity check: nothing slips through anymore
23:10 The strategist vs executor split is gone
26:35 How the team took it, and how Jenny went from avoiding calls to leading them
28:55 Why the person doing the work should be the person on the call
29:25 New services they can sell now: tracking, CRO, landing pages, offers, GEO
32:40 The struggles: over-trusting the output, and the CTA that was actually there
34:20 Write access to a live account, and starting soft with negative keywords
35:30 Why long sessions produce more mistakes, and why dry runs matter
36:40 Advice if you're curious about agents but skeptical
38:50 Where to find Cindy
Cindy is speaking at The PPC Summit in Lisbon next month, where she's showing a full week inside an AI-first agency. She's also happy to be a sparring partner if you're getting started โ find her on LinkedIn.
