Explorez tous les épisodes du podcast The PPC Den: Amazon PPC Advertising Mastery
| Titre | Date | Durée | |
|---|---|---|---|
| The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) | 20 Sep 2024 | 00:43:15 | |
It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. 🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash | |||
| Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns | 13 Sep 2024 | 00:16:06 | |
In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What strategies can help minimize wasted spend in Amazon PPC? What Do I Do With Wasted Ad Spend? What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| What should you do first when Amazon PPC sales drop? | 16 Jul 2024 | 00:44:08 | |
In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? | 11 Nov 2022 | 00:30:11 | |
If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 5 Common Amazon PPC Mistakes & How to Prevent Them | 04 Nov 2022 | 00:32:23 | |
Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Hosts: Jeff Lieber and Austin Hoggatt Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 10 Real Amazon Advertising Horror Stories & How to Survive | 28 Oct 2022 | 00:49:04 | |
Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| What Should I Do About Invalid Clicks in Amazon PPC? | 21 Oct 2022 | 00:38:25 | |
There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| Inside Look at Amazon PPC Software Start-Up - Fireside Chat With Ad Badger CEO | 19 Oct 2022 | 00:25:25 | |
Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more. We’ll see you in The Badger Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? | 14 Oct 2022 | 00:35:26 | |
Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| Overcoming Challenges of Running Google Ads to Amazon Listings | 07 Oct 2022 | 00:41:28 | |
Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that. We’ll see you in The PPC Den! 🦡 Highlights0:00 Michigan mitten 03:54 Benefits of sending Google Ads to Amazon Listing 8:18 Three Challenges of sending Google Ads to Amazon 18:27 Nine-Step Recommended Google Ads to Amazon Process 35:45 Behind the scenes If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Bobby Pulte Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| Why Do I Need a New Strategy for Account Averages in Amazon Advertising? | 30 Sep 2022 | 00:39:27 | |
The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| How Do I Structure Amazon Campaign Names? | 23 Sep 2022 | 00:41:07 | |
Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| How Do I Optimize My Amazon Campaign Structure? | 16 Sep 2022 | 00:26:38 | |
You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| How to Achieve Low ACOS with Negative Keywords? | 05 Jul 2024 | 00:09:56 | |
In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management. We’ll see you in The PPC Den! 🦡 Highlights
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How Do I Export Search Query Performance Dashboard Data? | 09 Sep 2022 | 00:41:44 | |
Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button. Luckily for us, our guests found a solution! Mansour Norouzi of Incrementum Digital, Louis Robert of Thrasio, and Hamza Zulfiqar Tanveer of Upswing Services joined Michael this week to share their genius solution for exporting data from SQPD, and they also share how they use it. Get the Search Query Performance Analyzer for yourself here. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Hosts: Mansour Norouzi, Louis Robert, and Hamza Zulfiqar Tanveer Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| Why Should I Optimize Prices on Amazon Advertising? | 02 Sep 2022 | 00:32:38 | |
Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Chad Rubin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| How Do I Implement N-Gram Analysis on Amazon PPC? | 26 Aug 2022 | 00:30:02 | |
Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A Thousand Cuts. Prevent wasting spend on non-converting search terms with our N-Gram Analysis Tool now, available here. Disclaimer: Apologies for the poor audio. Thank you for your patience and understanding. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| The Complete Amazon Advertising Evergreen Campaign Strategy Guide | 19 Aug 2022 | 00:43:41 | |
It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. Get the Evergreen Campaign Creation Strategy Guide here We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
🦡
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| How Do I Create Data-Driven Product Pages on Amazon? | 12 Aug 2022 | 00:38:15 | |
There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer-Tamir Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| Amazon’s Marketing Stream Explained: A Technical Breakdown | 05 Aug 2022 | 00:48:58 | |
Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype? Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nickholas Isber Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| What We Wish You Knew About Amazon PPC in 2022 | 29 Jul 2022 | 00:44:02 | |
If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche. We’ll see you in The PPC Den! 🦡 Highlights
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| Amazon Key Metrics: What Do I Track & How Do I Influence It? | 22 Jul 2022 | 00:35:17 | |
Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| Amazon’s New Expanded Product Targeting: How Do I Make the Most of It? | 15 Jul 2022 | 00:26:04 | |
Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse. This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| What Accounting and Financial Metrics Should I Monitor as an Amazon Entrepreneur? | 08 Jul 2022 | 00:33:00 | |
Whether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if you aren’t excellent with your finances, you could lose the money you thought you had. Nobody wants that! That’s why we’re excited to have Christian Rivera from The Ecommerce Accountant back to discuss daily and monthly financial health checks, outsourcing accounting and bookkeeping, the benefits and cautions of quick data from accounting softwares, as well as what to do now to improve your financials (especially if you didn’t realize until this episode that your financials are messier than you’d thought). We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Christian Rivera Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| How Do Technical and Creative Strategies Work Together in Amazon PPC? | 28 Jun 2024 | 00:35:44 | |
In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| What Ad Metrics Should I Track Weekly for Amazon? | 01 Jul 2022 | 00:42:49 | |
Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed. We’ll see you in The PPC Den! Highlights 0:00 Intro– Hot & humid 6:15 Cadence of how you digest data at a high level? 14:03 What goes into your weekly high-level overview? 20:07 Benefits of tracking month to date? 23:30 Ratio-based metrics to track 28:30 Custom monthly reports & communication 31:15 Product-level metrics 36:55 Tip: Campaign manager diary 40:13 Do your weekly reports. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| 10 Steps to Maximize Amazon FBA Inventory Limits | 24 Jun 2022 | 00:38:47 | |
Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned! If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How You Answer This Question Determines Your Amazon PPC Skill | 17 Jun 2022 | 00:09:38 | |
In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How to Send Google Ads Traffic to Your Amazon Listing (Classic) | 10 Jun 2022 | 00:39:20 | |
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How Ad Badger Reduced ACOS From 45% to 35% in Two Weeks in May 2022 | 03 Jun 2022 | 00:15:08 | |
It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly. The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How Do I Make Excellent Amazon Sponsored Display Videos On Budget? | 27 May 2022 | 00:31:50 | |
Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It | 20 May 2022 | 00:28:55 | |
We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How Do I Perfect My Amazon Inventory Management? | 13 May 2022 | 00:47:40 | |
If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF. Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where we get even more nitty-gritty. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How Do I Use Amazon Ad’s Console Export Feature? | 06 May 2022 | 00:19:17 | |
Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button. This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How Do I Get Started With Amazon DSP? | 29 Apr 2022 | 00:42:01 | |
The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How Can Product Images on Amazon Boost Conversion Rates? | 21 Jun 2024 | 00:49:13 | |
In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography. We’ll see you in The PPC Den! 🦡 Highlights
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Why Amazon’s Search Query Performance Dashboard is Awesome | 22 Apr 2022 | 00:52:02 | |
There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| Common Mistakes With Amazon Product Listings and How to Avoid Them | 15 Apr 2022 | 00:44:46 | |
Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| Which Non-PPC Skills Make You Better at PPC? | 08 Apr 2022 | 00:39:15 | |
Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance. If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| New Keyword Research Approach: Gain New Clients for Amazon PPC | 01 Apr 2022 | 00:38:17 | |
There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: David Khoshpasand Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| Why and How to Use New Bulk Sheet Features in Amazon Ads | 25 Mar 2022 | 00:28:07 | |
Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 | 18 Mar 2022 | 00:34:09 | |
Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| How Do I Increase My Amazon Market Share? | 11 Mar 2022 | 00:37:01 | |
Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Frekey Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking | 04 Mar 2022 | 00:40:57 | |
Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| Seller Stories: Growing 10 Brands at Once and Managing by KPI’s | 25 Feb 2022 | 00:27:18 | |
Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friend if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Lind Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List | 18 Feb 2022 | 00:35:32 | |
It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| What Makes an Amazon PPC Manager Successful? | 14 Jun 2024 | 00:43:15 | |
In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights 1:05 Introduction 3:07 Role of curiosity and learning in PPC success 8:19 Leveraging Amazon's algorithms for better results 11:59 Ideal customer experience on Amazon 14:50 Personalization in Amazon search results 18:14 Adapting to policy changes in Amazon PPC 22:24 Impact of FTC regulations on PPC management 25:27 Protecting trade secrets in Amazon PPC 29:12 Continuous learning and professional growth in PPC 32:46 Challenges and opportunities in Amazon PPC 39:15 Podcast conclusion and key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Maximizing Your Search Term Use on Amazon Advertising | 11 Feb 2022 | 00:30:44 | |
Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| How to Forecast Your Amazon PPC Approach | 04 Feb 2022 | 00:33:56 | |
Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly! We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| Brand Metrics: How Do You Make the Most of It on Amazon Advertising | 28 Jan 2022 | 00:46:54 | |
Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients. This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly. See what we mean in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Daniel Tejada Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||