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Explorez tous les épisodes du podcast The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

Plongez dans la liste complète des épisodes de The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner). Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

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TitreDateDurée
239 | How to Pay Yourself Consistently as a Wedding Pro, With Money Coach Erinn Bridgman04 Nov 202600:52:40

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If you’ve ever had a record booking month and still felt stressed about money a few months later, this episode is for you. I’m sitting down with money coach Erinn Bridgman, whose program changed the way I run the money side of my own business. Erinn went from shooting weddings on the weekends to building a $7M real estate portfolio, all by learning how to make her business actually pay her.

In this episode, we talk about why revenue is the wrong number to obsess over, how to pay yourself consistently when deposits come in waves, how your beliefs about money show up in your pricing, and so much more.

 

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238 | Welcome to Season 7: My New York Bridal Fashion Week Recap and What's Coming to The Planner’s Edit This Season27 Oct 202600:43:52

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Season 7 of The Planner's Edit is here. In this kickoff episode, Desirée takes you inside New York Bridal Fashion Week to share what she saw, why a wedding planner goes to Fashion Week at all, and the trends she expects to shape 2027 weddings. She closes with a look at the season ahead: monthly edits on finance, the back office, pricing, and AI, plus guest conversations and a new series on remarkable venues.

 

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237 | Investments in My Business I Made Early That Paid Off19 Oct 202600:43:08

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Not every investment Desirée made in her wedding planning business was worth it, and she's sharing both lists. In this episode, she walks through the investments she made early that  moved the needle, including joining a planning intensive, hiring a business coach, bringing on a VA, investing in day-of staff, content creation, and brand design. Desirée breaks down what each one gave back in her business, plus she also covers the ones that didn't pay off, and what she'd do differently.

If you're in a season of deciding where to put money and energy into your wedding business, this episode is an honest accounting from someone who's been on both sides of those decisions.


Links Mentioned in the Episode

236 | Things I Wish I Had Done Sooner in My Planning Business13 Oct 202600:29:52

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In this episode, Desirée shares an honest list of the things she wishes she had done sooner in her planning business. She sharing the actual decisions that changed how she operated, what she could offer, and how sustainable her business felt from the inside. 

Desirée reflects on hiring support sooner than felt comfortable, getting clear on the legacy she wanted to build, not just the weddings she wanted to book, and building the kind of backend structure that let her team fully show up. If you've been holding something off that you know you probably need to do, consider this your nudge.


Links Mentioned in the Episode

235 | What No One Tells You About Becoming a Full-Service Planner28 Sep 202600:26:42

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Full-service planning comes with more creative ownership, deeper client relationships, and a higher level of impact. It also comes with things no one really prepare you for but yourself. In this honest episode, Desirée shares the side of full-service planning that doesn't make it into marketing materials: the weight of responsibility that arrives before the certainty does, the confidence you have to lead with before outcomes are guaranteed, how client relationships change, why your old metrics for success stop working, and why self-doubt can actually increase as you level up. If you're stepping into, or seriously considering, full-service wedding work, this conversation will give you clarity before you're standing in the middle of it.


Links Mentioned in the Episode

234 | How to Know If You're Ready to Become a Full-Service Planner14 Sep 202600:25:45

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"Am I ready to go full-service?" is one of the most common questions in the wedding industry, and the answer almost never has to do with how many weddings you've done. In this episode, Desirée walks through five real signs that your expertise, your mindset, and your business model are already pointing you toward full-service planning. From the moment coordination starts to feel reactive to the way your clients are already relying on you for things outside your scope, this episode is for planners who have been wondering whether they're ready and haven't had anyone lay it out clearly. You might be closer than you think.


Links Mentioned in the Episode

233 | Subtle Marketing Signals That Attract the Right Clients24 Aug 202600:19:37

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The reason you might be attracting the wrong inquiries isn't a visibility issue. It's all in what your business is communicating before anyone reaches out. In this episode, Desirée breaks down the subtle marketing cues embedded in your pricing language, your inquiry form, your copy, and even your imagery that signal alignment (or misalignment) to the clients you most want to attract. 

If you've been getting inquiries from couples who love your work but can't match your investment, or who need convincing instead of just feeling certain, this episode will change how you look at your entire online presence.


Links Mentioned in the Episode

232 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong10 Aug 202600:19:52

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Many pros in the wedding industry has "good branding" — but good branding and memorable branding are not the same thing. In this episode, Desirée shares five honest takes on wedding planner branding: why the most common brand choices are forgettable, what it means to look different enough to command higher prices, the problem with the word "luxury," why styled shoots don't do what you think they do, and why playing it safe is the most expensive branding decision you can make. 

If your brand has started to feel like everyone else's, or you're ready to charge more and want to know if your visuals can actually support it, this episode is for you.


Links Mentioned in the Episode


231 | The Hidden Risks of Destination Weddings (And How Planners Manage Them)27 Jul 202600:23:00

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The biggest risks in destination weddings don't happen on the wedding day. They happen in the in-between moments most planners don't plan for.

In this episode, Desirée Adams breaks down the hidden risks that experienced destination planners quietly manage long before they become the couple's problem: flight delays and travel disruptions, jewelry and heirloom pieces moving between locations, and goods that have to clear customs on a wedding timeline. 


Links Mentioned in the Episode

230 | My 5 Favorites Systems & Tools for Wedding Inquiry Management13 Jul 202600:29:50

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Fall inquiry season is closer than it feels, and how you handle the first 24 to 48 hours after a couple reaches out determines whether they book you or move on.

In this episode, Desirée Adams walks through the five actual tools inside her planning business at Verve Event Co. that keep the inquiry process structured, consistent, and conversion-focused, no matter how busy the season gets. From the inquiry form to her CRM workflow, email templates, scheduling tool, and the AI note-taker that protects her in client conversations, this is the back-end process that makes a high-touch client experience possible. If you're heading into fall wanting to book more of the right clients, this is where to start.


Links Mentioned in the Episode

229 | The Planner's Edit Wraps Season One — A Look Back at This Wedding Planner Podcast and What's Coming Next22 Jun 202600:14:37

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The first season of The Planner's Edit is officially a wrap. In this final episode, Desirée Adams recaps the themes and conversations that defined the season, from full-service planning and branding to systems, marketing, and venue relationships, and shares a glimpse of what's coming next fall. 

Share your input before the next season's planning begins: the guests you want to hear from, the topics you've been waiting on, and the questions you've been sitting on all year. Follow along over the summer for a fresh perspective on past episodes, and come back this fall for a brand-new season of your favorite wedding planner podcast.


Links Mentioned in the Episode

228 | Styled Shoots—Worth It or Waste of Time?15 Jun 202600:18:39

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Are styled shoots worth it, or a well-produced waste of time? Desirée shares five honest takes on styled shoots for wedding planners: what they can do, what they can't, where most planners go wrong, and the framework she uses to decide when a styled shoot is worth the investment. 


Links Mentioned in the Episode

227 | Building Venue Relationships—How I Became a Preferred Planner08 Jun 202600:21:38

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Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desirée walks through exactly how to become a preferred planner at the venues that matter — why alignment comes before ambition, how to build genuine relationships with venue coordinators by showing them what's in it for them, and why every single wedding day is an audition. 

If venue referrals are part of how you want to grow your wedding business, this episode gives you the full framework.


Links Mentioned in the Episode

226 | Networking & Referral Building—Events, Retreats, and Relationship Marketing02 Jun 202600:26:52

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In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth.

If you’ve been wanting stronger referrals, deeper industry relationships, and a more sustainable approach to networking, this episode will help you rethink how referral building really works.


Links Mentioned in the Episode

225 | Are Content Creators a Must-Have or a Passing Fad?18 May 202600:18:19

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Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend?

In this episode of The Planner’s Edit, Desirée Adams shares her honest takes on the rise of wedding content creators, how she personally uses one inside her luxury planning business, and why high-quality video has become such a powerful part of modern wedding marketing.

If you've been wondering whether a wedding content creator belongs in your marketing strategy, this episode will help you think about the investment more intentionally.


Links Mentioned in the Episode

224 | Lead Magnets, Blogging, and Email Marketing for Planners11 May 202600:20:34

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Your Instagram followers don't owe you anything. Your email list does.

In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.

If you've been treating email as an afterthought, this episode will change how you think about it.


Links Mentioned in the Episode

223 | Content Creation—Hiring, Repurposing, & Social Media Trends04 May 202600:17:34

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Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends are worth a high-end planner's attention in 2026. If your content has been feeling like a hamster wheel, this episode will help you reset.


Links Mentioned in the Episode

222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it)20 Apr 202600:21:36

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Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself is hurting your brand, your clients, and your ability to grow your wedding business.


Links Mentioned in the Episode

221 | Building and Using Standard Operating Procedures in Your Wedding Business13 Apr 202600:25:25

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Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.


Links Mentioned in the Episode

220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management06 Apr 202600:30:08

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Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.


Links Mentioned in the Episode

219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong16 Mar 202600:19:35

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Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead.


Links Mentioned in the Episode


218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)09 Mar 202600:23:19

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Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice.

In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice.

If a rebrand has been on your mind, this episode will make sure you go in prepared.


Links Mentioned in the Episode

217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients02 Mar 202600:26:58

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Your wedding brand is communicating right now — the question is whether it's saying what you actually mean. 

In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects the level of work they're already doing, and the clients they're ready to attract.


Links Mentioned in the Episode

216 | Post-Engagement Season Marketing for Wedding Planners 23 Feb 202600:18:51

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Newly engaged couples aren’t looking for more inspiration — they’re looking for direction.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option.

You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetitive, and how to use post-engagement season content to create emotional safety for couples who are actively hiring.


Links Mentioned in the Episode

215 | The Role of Short-Form Content in Your Wedding Planner Marketing Plan16 Feb 202600:20:19

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Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention.

In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends.

If you’ve ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.


Links Mentioned in the Episode

214 | How to Market a Wedding Planning Business with Long-Form Content09 Feb 202600:32:30

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Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles depending on your audience and offers.

You’ll learn why luxury clients often find planners through Google, how to use long-form content intentionally instead of reactively, and how to choose the platforms that actually support the level of work you’re ready to do.

If you want your marketing to feel steadier, more aligned, and more effective long-term, this episode will help you rethink how — and where — you show up.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.


Links Mentioned in the Episode


213 | Subtle Marketing Signals That Attract the Right Clients02 Feb 202600:20:37

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Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.

But what if the clients you’re attracting are responding to quiet signals your business is already sending?

In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don’t say, this conversation explores how clients interpret your leadership, confidence, and positioning through small but powerful cues

If you’ve been attracting interest but not the right inquiries, this episode will help you see what your marketing is really communicating — and where small shifts can create clearer alignment.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.


Links Mentioned in the Episode

212 | The Hidden Risks of Destination Weddings (And How Planners Manage Them)26 Jan 202600:23:56

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Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments.

In this episode of The Planner’s Edit, Desirée Adams breaks down the most overlooked risks of destination weddings and explains why professional planners aren’t just coordinators, but risk managers. You’ll hear how thoughtful planning creates emotional safety, why buffers matter more than best-case scenarios, and where insurance and preparation quietly support your reputation and your clients’ peace of mind.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.


Links Mentioned in the Episode

211 | Are You Keeping Yourself from Attracting Full-Service Clients?19 Jan 202600:26:10

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A lot of planners believe they’re struggling with attracting clients for full-service planning, when what they’re really struggling with is clarity.

In this episode of The Planner’s Edit, Desirée Adams breaks down the quiet, often overlooked ways planners unintentionally keep themselves from attracting full-service clients, even when the talent and experience are already there. This conversation isn’t about confidence or visibility. It’s about the structure, positioning, and messaging that hasn’t caught up to your skill yet.

If you’ve ever felt capable of more, but unsure why the right clients aren’t booking yet, this episode will help you understand what’s really standing in the way, and how to start aligning your business with the level of leadership you’re ready to hold.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.


Links Mentioned in the Episode

210 | What No One Tells You About Becoming a Full-Service Planner12 Jan 202600:25:52

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Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about.

In this episode of The Planner’s Edit, Desirée pulls back the curtain on what actually shifts when you step into full-service planning. From the emotional weight and quieter decision-making to changing client relationships, evolving confidence, and redefining success, this conversation explores the behind-the-scenes realities planners often only discover once they’re already in it.

If you’re considering full-service planning, or you’re already there and wondering why it feels so different than you expected, this episode will help you feel seen, grounded, and clearer about what the role truly asks of you.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.


Links Mentioned in the Episode

209 | How to Know If You’re Ready to Become a Full-Service Planner05 Jan 202600:26:34

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There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach.

In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re ready for full-service planning, and why readiness has far less to do with experience and far more to do with structure, positioning, and leadership.

Desirée walks through the key signs that indicate you may already be thinking like a full-service planner, even if your offers haven’t caught up yet. From feeling reactive in coordination roles, to solving problems earlier than your scope requires, to recognizing when your expertise is being underutilized, this episode gives language to what many planners feel but haven’t named.

If you’ve been wondering whether full-service planning is your next step, or what’s really holding you back, this episode will help you self-qualify and move forward with clarity.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.


Links Mentioned in the Episode

208 | Investments in My Business I Made Early That Paid Off (and the Ones That Didn’t)22 Dec 202500:44:02

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Every planner makes investments in their business — some that create massive growth, and others that become expensive lessons. In this episode of The Planner’s Edit, Desirée Adams gets honest about both.

She’s sharing the early investments that truly moved the needle in her wedding planning business.You’ll learn why these investments paid off, how they accelerated her growth, and what she would do exactly the same if she were starting today.

Desirée also opens up about the investments that didn’t pay off. These are the insights planners rarely share, but the ones that can save you time, money, and years of frustration.

If you’re trying to decide where to invest in your wedding planning business next — or you’re afraid of making the “wrong” move — this episode will help you make clearer, more strategic decisions moving forward.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.


Links Mentioned in the Episode

207 | Things I Wish I Had Done Sooner in My Planning Business15 Dec 202500:29:42

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If you’ve ever looked at your wedding planning business and thought, “I should have done this sooner…” you are absolutely not alone. In this episode of The Planner’s Edit, Desirée Adams pulls back the curtain on the decisions she wishes she had made earlier in her career that would have saved her time, energy, stress, and years of growing in circles.

Desirée walks through the foundational moves that would have accelerated her growth. She shares what each shift would have changed, how it impacts planners at every stage of business, and why these decisions matter so much more than people realize.

If you're in the thick of building your wedding planning business — or you’re realizing you’ve been trying to carry far too much alone — this episode will give you the clarity, direction, and encouragement you need to take your next steps with confidence.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.


Links Mentioned in the Episode

206 | If I Were Starting My Planning Business in 2026, Here’s Exactly What I’d Do08 Dec 202500:29:36

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If you’ve ever felt lost, overwhelmed, or unsure whether you’re building your business the right way, this episode is going to ground you.

In this episode of The Planner’s Edit, Desirée Adams breaks down exactly what she would do if she were starting her wedding planning business in 2026 — knowing everything she knows now.

From creating a strategic business plan, to finding the right mentors and community, to building the systems that make your business run smoothly, Desirée walks through the foundational steps that actually move planners forward.

If you’re ready to build a planning business that feels intentional, sustainable, and aligned with the life you want — this episode will give you the clarity and direction you’ve been missing.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.


Links Mentioned in the Episode

205 | Outdated Wedding Trends that Need to Die in 202624 Nov 202500:26:57

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Some wedding trends age beautifully — and others age like… well, trends. In this episode of The Planner’s Edit, Desirée Adams is calling out the outdated wedding trends planners are collectively ready to retire, and what to do instead.

From champagne towers to traditional photo booths, Desirée unpacks why certain trends no longer serve modern couples or guest experience. 

You’ll learn how to talk to your clients about the trends they think they “have” to include, how to redirect them toward more intentional choices, and how to use trends as a tool rather than a rule.

If you’re ready to lead your clients with confidence and design celebrations that feel personal instead of performative, this episode is for you.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co — limited spots open December for January 2026 kickoff!


Links Mentioned in the Episode

204 | Beyond the Wedding World: Where to Find Fresh Inspiration for 2026 and Beyond17 Nov 202500:28:04

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The most original wedding trends don’t start inside the wedding industry — they start outside of it.

 In this episode of The Planner’s Edit, Desirée Adams explores how architecture, interior design, hospitality, and food are shaping the next wave of weddings and events.

 From “warm minimalism” and slow luxury to mini-cocktails and experiential dining, Desirée reveals how planners can draw inspiration from other creative fields — without simply copying what’s already trending.

 You’ll learn how to recognize cross-industry shifts, translate them thoughtfully for your clients, and design experiences that feel both elevated and emotionally resonant.

Plus, Desirée shares a few hot takes on originality, balance, and why empathy is the secret ingredient in great design.

 If you’re ready to expand your creative eye and lead your clients with confidence, this episode will leave you inspired to look beyond the wedding world.

Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co — limited spots open December for January kickoff.

Links Mentioned in the Episode

203 | The 2026 Wedding Trends Shaping the Future of Planning and Design10 Nov 202500:26:07

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The wedding industry is evolving — and so are we. In this special Season 6 premiere, Desirée Adams pulls back the curtain on the rebrand from Ask the Planner to The Planner’s Edit — sharing how this new chapter reflects the growth of her brand and a deeper mission to serve wedding planners and creative pros.

In this episode, Desirée dives into the top wedding trends for 2026 — from personalized guest experiences and multi-day celebrations to fashion-forward attire and the rise of mindful, design-driven events. Plus, she shares her bold prediction for the Color of the Year 2026: chartreuse — and how this daring hue will shape the design and storytelling of modern weddings.

You’ll walk away inspired and equipped with fresh insights to elevate your craft, refine your process, and anticipate what clients will be asking for next season.


Links Mentioned in the Episode

202 | The Best Time and Money-Saving Tools for Wedding Planners and Couples20 Oct 202500:42:28

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In this milestone episode, I’m pulling back the curtain on the tools and tech that keep my wedding planning business running smoothly behind the scenes.

From streamlining communication to elevating the client experience, I’m sharing the platforms, systems, and secrets that allow my team to plan with ease and intention. Whether you’re newly engaged or a planner looking to refine your workflows, this episode is filled with tips you can actually use.


Links Mentioned in the Episode

201 | Wedding Timeline Tips to Plan a Seamless Day (With Real Examples)14 Oct 202500:37:15

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If there’s one thing that can make or break your wedding day experience, it’s the timeline. It might not be the flashiest part of the planning process, but trust me, a thoughtfully crafted schedule is what turns a chaotic day into a calm, joy-filled celebration.

In today’s episode, I’m walking you through how to build a wedding timeline that works—one that gives you room to breathe while making sure everything (and everyone) is exactly where they need to be. We’ll look at real-world scenarios, common mistakes to avoid, and tips for customizing your timeline based on your priorities.

Whether you’re just starting your planning journey or knee-deep in logistics, this is an episode you won’t want to miss.


Links Mentioned in the Episode

200 | Don’t Overlook These 5 Mistakes When Booking Your Wedding Venue25 Sep 202500:21:42

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When you’re newly engaged, it’s tempting to dive straight into venue tours and photo-worthy spaces. But your venue decision is about so much more than just aesthetics. It’s the foundation of your entire wedding, and choosing the wrong venue can create a ripple effect of stress, budget challenges, and logistical issues down the line.

In today’s episode, I’m sharing the five most common venue selection mistakes I see as a luxury wedding planner—plus how to avoid them so you can book with confidence.


Links Mentioned in the Episode

199 | A Guide to Wedding PR and Building Visibility for Your Brand with Harmony Walton10 Sep 202501:09:30

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Today, we’re diving into a rarely discussed but incredibly powerful topic in the wedding industry: public relations and influence. Whether you're growing your brand or dreaming of your first big media feature, this episode is packed with wisdom.

We’re joined by Harmony Walton, founder of The Bridal Bar, a global PR powerhouse for luxury event professionals.


Links Mentioned in the Episode

198 | Designing Colorful Weddings Full of Personality and Bold Design with Jove Meyer25 Aug 202501:07:14

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Bringing bold, joyful color into your wedding design doesn’t have to feel chaotic. In this episode, I’m joined by award-winning designer Jove Meyer, whose work is known for its vibrant energy, authenticity, and celebration of inclusion.

We’re talking all about how to embrace color with intention, create spaces that truly reflect your personality, and design weddings that leave a lasting impression on your guests. Whether you’re a couple planning your celebration or a wedding pro looking for fresh creative inspiration, this is a colorful conversation you won’t want to miss.


Links Mentioned in the Episode

197 | Your Ultimate Wedding Flower Guide: How to Choose Your Wedding Flowers with Confidence11 Aug 202500:22:49

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Your wedding flowers are so much more than decoration. They set the tone, tell your story, and turn your reception into a space guests will never forget. In this episode, we’re revisiting one of our most-loved conversations: how to choose the perfect flowers for your wedding day. From statement arrangements to subtle details you never knew you needed, I’m sharing insider tips to help you make thoughtful, stylish decisions with total confidence.

We’ll cover how to find a floral style that feels authentic to you, what to consider when balancing beauty and budget, and ways to incorporate blooms that make your celebration truly personal. Whether you’ve been dreaming in peonies since childhood or you’re just starting to think about centerpieces, this episode will give you the tools to work with your florist like a pro and create a cohesive, stunning floral design that elevates every moment.

If you’re ready to bring your vision to life with a planner who understands your priorities, inquire at verveeventco.com to learn more about working with Verve.


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196 | Wedding Planner Fees: What’s the Difference Between Percentage Pricing and Flat Fee Models?26 May 202500:37:59

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Hey there, loverves! Welcome to the finale of Season 5 — I can’t believe we’re already here. Whether you’ve been tuning in all season or this is your first time listening, I’m so glad you’re here.

Today we’re diving into a topic that comes up a lot — especially among newer planners figuring out how to price themselves and couples trying to understand what they’re actually paying for: percentage-based vs. flat-fee pricing. We’re going to break down what each one really means, who each one is best suited for, and how to decide what works best — whether you’re building your planning business or hiring a planner for your wedding.


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195 | What’s In, What’s Out: 2025 Wedding Trends From Both Sides of the Atlantic with Rachel Urban 19 May 202500:47:32

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Today, we’re diving into the art and strategy behind planning and designing weddings that feel effortlessly beautiful, highly personalized, and truly unforgettable.

Whether you’re a couple navigating the wedding planning process or a wedding pro who wants to elevate your services, this conversation covers so much ground—from understanding the difference between a planner and a designer, to what actually sets luxury weddings apart from ultra-luxury ones, and how to build a wedding day team that runs like a well-oiled machine.

We’re also tackling some timely topics like how the economy might shape 2025 weddings, what it’s like leading a wedding planning business that operates in both Europe and the US, and what it takes to stay energized through 15-hour event days.

If you’ve ever wondered what’s really going on behind the scenes at beautifully executed weddings—or how top planners are adapting and growing in today’s market—you’re in for a treat.


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194 | 5 Overlooked Wedding Essentials Every Couple Forgets To Plan For12 May 202500:23:07

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Today we’re talking about a few wedding day essentials you might not find on a standard checklist — but trust me, you’re going to want to know about them.

Because yes, it’s easy to get wrapped up in the flowers, the seating charts, and the perfect playlist. But what about things like cash tips for vendors? Extra money for welcome bag deliveries? Or travel costs you might not have budgeted for yet?

These are the tiny, easy-to-overlook things that can catch couples by surprise — and today, I’m making sure that doesn’t happen to you.


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193 | Lovely by Design: The New Rules of Wedding Dress Shopping with Erica Smith05 May 202500:44:00

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Today we’re diving deep into the wedding gown shopping experience. From timelines and fittings to budgets, emotions, and expectations, we’re breaking it all down so you feel informed, confident, and excited about saying yes to the dress.

I’m joined by Erica Smith, owner of Lovely Bride NYC, one of the most beloved bridal boutiques in the country. She’s here to walk us through what really goes into shopping for a wedding dress during these modern times —from timelines and fittings to budgets, expectations, and everything in between.


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192 | Marriage Licenses, Name Changes, and Wedding Paperwork: What You Need to Know28 Apr 202500:37:06

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Today we’re diving into one of those unglamorous but oh-so-necessary parts of wedding planning that no one really tells you about… post-wedding paperwork.

I know, I know — after months of planning every little detail, the last thing you want to think about is documents and insurance and name changes. But hear me out. Getting everything sorted now is going to save you so much time and stress down the road — and your future self is going to thank you.

We’re talking about everything from applying for your marriage license and understanding what documents you need before the big day, to name changes, updating your accounts, protecting your rings with jewelry insurance, and even covering your celebration with event insurance. And don’t worry — I’m going to make this easy and dare I say… kind of satisfying? 

So whether you’re a couple who just got engaged and want to get ahead of the curve, or you’ve already tied the knot and are wondering what comes next — this episode is your ultimate checklist of wedding paperwork.


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191 | The State of Weddings in 2025 with Brittny Drye: Inclusivity, Trends, and Gen Z 21 Apr 202500:42:36

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Inclusivity in weddings goes way beyond using the right language on your invitations. It’s about representation, intention, and creating a space where every couple—and every guest—feels seen, celebrated, and respected.

To help us dig into what that really looks like in today’s wedding industry, we’re talking to Brittny Drye, Founder and Editor-in-Chief of Love Inc., a leading equality-minded wedding publication. In this episode, Brittny shares practical tips for planning inclusive celebrations, insights on Gen Z’s impact on the wedding world, and the trends that are here to stay (and the ones we’re ready to retire).

Whether you're a couple planning your wedding or a wedding pro looking to grow with intention, this conversation is full of thoughtful takeaways you won’t want to miss.


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190 | Wedding Planner vs. Venue Coordinator: What’s the Real Difference?14 Apr 202500:41:17

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Today we’re talking about something that comes up all the time when I’m working with couples—and honestly, it’s one of the biggest sources of confusion when you’re planning a wedding: the difference between a wedding planner and a venue coordinator.


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