I am not a social media expert, but I have used social media to grow my business and get sales through advertising. In this episode I share five ideas to create better converting content for your personal training business/brand

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Prospecting is a simple method of introducing yourself and your product to potential costumers. Though not talked about much anymore, it is a classic and proven way of getting leads. In today's episode I talk bout what prospecting is, why it works, how it works and some strategies to apply when doing it

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Today I wanted to talk to you about why some of the people close to us sometimes seem to doubt us the most. It is easy to get upset, but I want you to listen to today's episode and maybe think about it differently. On this episode I cover why people may not understand you and why you should keep going anyway.

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Today I share with you how you can overcome new potential clients concerns by using your current and pasts clients success stories. Learn how to use this story telling technique and you will gain a power skill in the art of overcoming objections and concerns.

One day, as a personal trainer, I was asked to take someone on a tour of the gym and sell them a membership. What I ended up doing was selling them a membership and personal training package at the same time. On today's episode I share that story and how both personal trainers and membership sales people can implement some new ideas to get more sales.

Before you decide to take your current clients and start your own private training listen to today's episode. It will give you things to think about and consider that you may be overlooking at this moment. It is not always what we think it's going to be and I just hope to give you a deeper, fuller understanding of what you are considering before you take that step.

Today I want to share with you three things I started thinking about before and during my first meetings with potential clients. Thinking about these three things completely changed the way I felt when meeting new prospects. I hope it will help you feel more comfortable and more confident as well.

Today I got to interview Angel Lorenzo the owner of FNZO Fitness in Las Vegas, Nevada. He shared how he started in the industry, the lessons he learned, and the struggles of starting his own brand. Listen to today's episode to hear the realities of personal training and how to change your mindset to grow your own career.

Jovan Sledge is the founder of Outwerk Bootcamp in Culver City, California. Today we sat down to talk about his experiences as a new personal trainer, what he learned that helped him succeed and why he started his own bootcamp and personal training brand. 

What are you thinking about when you start a training session? Do what is your plan and what do you remember about this specific client? Today I share with you the 5 most important things to remember about any client before starting a training session.

It is important what you say during a consultation. Say the wrong thing and you'll be left wondering why the prospect didn't buy. Say the right thing and you will drastically increase your chances of that prospect making a purchase with you. I hope today's simple tips can help you move things in the right direction.

Today we get back to basics! These are three simple things you can do on your next consultation to increase the odds of your prospect becoming a client. The best part is that they require no skills or studying. Just simply be mindful of them and they will begin to work.

What should a mentor have achieved? What does a mentor actually do? Where do I find a good mentor? In this episode I cover all of these things and more!

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Today I go over some of the most important parts of your personal training contract. Remember to use the resources available to you through your personal training certification and other platforms that can help you and guide you though the process. I can only share with you my experiences and options.

How do you know what your client is feeling? How do you know if it isn't hurting gin a bad way? Or if your exercise selection is bringing back bad memories?

The only way to know is to watch, ask, confirm and adjust what you are doing during every session.

Today I go over some of the things I a worried about as I watch someone exercise.

Most people talk about what you should be doing. But very few ever talk about what you might need to stop doing.

Today was about the five things I had to give up in order to help my personal training career move forward.

Today I talk about the day I asked my manager how he had become the manager of our gym. At the time it seemed like an obvious question. Now when I look back I see the power it had in shaping what my life and career has become.

Having a big and strong following on media platforms is absolutely valuable in any business setting. But just because you do not have one it doesn't mean you cannot be successful. Today I just rant and ramble about social media.

Today I got to hang our with my team member Norberto. We got into an interesting discussion about what a good vs a great personal trainer is. We had thoughts and opinions and overall just a fun time. I hope you enjoy hanging out with us for a bit on today's podcast too.

The journey of a personal trainer can be a long one. We prepare for the reps and the sets. But there are many things we are not ready for. One of them being the reality of building a client base from zero. Today's episode covers the reality of being anew coach, the time it takes to build a career and the unfortunate lessons we all must learn along the way.

If you are a new personal trainer I encourage you to listen to today's podcast and decide to commit to being a successful personal trainer.

You keep explaining the exercise, but the client doesn't quite get it. Every trainer at some point in their career will run into this situation. What should you say now? Do you just do something else?

Today we cover three important ways of communicating what you want them to do. Consider the training tips we cover today and analyze how well you are executing them, if at all!

Tell me if this has happened to you. You are in the middle of you training session, just getting into the flow of it. You look up and notice the time. The session should be over by now!

Why does this happen? Should it be happening? What do you do? Do you just give them extra time?

Today we get into why just giving clients more time might have unintended consequences and what you should do about it.

Today I got to sit down with Norberto to talk about his start as a personal trainer. We discussed some of the lessons learned so far and what is still to come in his fitness career.

Should you have one or both? What are the benefits of each? How can you use them to your advantage? These are all the questions covered in today's episode

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We all know that feeling. Those last few sessions are winding down and we aren't sure if this client is going to keep training with us. Should you say something? Say nothing?

Today I go over three things I have made sure to do with my team and my clients in order to increase the odds of keeping our clients renewing long term and taking some of the anxiety out of the process.

Is passing out flyers outdated? Do they even work? Today I got into some of my experiences passing out marketing materials and what I have learned about doing it. Like all things there are wrong ways and more productive ways. On today's episode I give you my perspective and ideas around doing things the old school way.

What are the puzzle pieces you may be missing? What may you not know, that if you did, would begin to change everything? Let's talk about it.

This is my personal system for growing my rates and pay in a realistic and comfortable way. I started my career selling discounted training sessions. I had low confidence in my abilities and my paychecks showed it. So I had to figure it out. This is how I did it.

What are you saying, doing and communicating to a potential client when they fist meet you? Today I share with you five critical things you must communicate with a new prospect that will highly increase your sales and conversions.

I decided to add one more episode to the career pro's and con's series. These are my thoughts, opinions and advice on opening up a physical location

Online personal training has grown in popularity. Even I was able to take part in it during the 2020 business closures. It had many benefits as well as many difficulties. Today I want to have real conversation about what online personal training is, what it can do for you, and what to look out for. I hope I provide some new perspective for you on your personal training journey.

Not all personal trainers are one-on-one coaches. There are many coaches that opt for training people in groups. Whether you venture out on your own or decide to work at a group fitness gym. This episode will give you some of the major things to consider in this career path.

Becoming a mobile personal trainer is one of the best ways to start your personal brand. These are some of the things to think about when you consider becoming a mobile personal trainer. 

As part of this mini series, today I covered the pros's and con's of being an in-house personal trainer. There are many pro's and very few con's to working inside of an organization, but it is up to you to know and consider all that working in a gym entails. Make sure to listen to the end to get the full picture of what this career path may provide.

What you say to your clients can affect the way they see you. Your role as their trainer is the role of a leader and saying these three things can change your clients view of you. Make sure to listen and practice. It isn't always easy to be aware of what you say, but it is important that you do your best

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If you have friends and family that are willing to support you in the beginning of your journey that is amazing! But you cannot rely on that if you are going to build your brand in the real world. When I started I had a couple of friends support my business, but the reality was that that it was going to take more than just a couple of people to build a real business. On today's episode I go over the five main concepts you need to understand in order to build a brand beyond just a few of your friends.

Where does a client come from? Why do they sign up? And why do they stop training? These are some of the ideas and concepts I talk about today when discussing the life cycle of a client. It is important to know this cycle in order to create better systems and processes for your personal training service.

What questions are you asking a potential client when you first meet them? I am sure you are asking about their goals and diet. What about going beyond what they want and figuring out what they need the most from you? Today I share with you four simple questions you can ask during your first meeting that will greatly improve your communication and connection to your potential client.

Where you chose to work can certainly influence how you move forward in your personal training career. Different types of gyms offer different types of challenges and opportunities. Today I talk about the main gym types personal trainers work in and what I consider important about each one of them.

I know I struggled with this and I know you have too. How do you start showing someone prices after their first workout with you? What do you say? What do you do?

Today I went over a simple, but powerful technique I use that helped me present my personal training packages a lot easier.

Are you considering getting certified? or have you been recently certified and wondering what your next move should be? Today I shared some of the biggest benefits a personal training certification can give you and what you should consider when getting other certifications in the field.

Are people really getting what they want and need from your first meeting? Or are they left looking for answers?

Today I want to share with you a recent client story and why they chose working out with us over other places they had visited.

As personal trainers we are aware of the vast amount of information we must acquire and retain in order to do what we do. From degrees to certifications, and text books and video courses. There is always something to add to our tool box. But what about the soft skills needed to be great? What are those? Well, today I dive a little deeper into what those are and why they may be exactly what you are missing in your training.

The question you ask when you first meet someone are one of the most powerful tools you can have in creating success for yourself. Unfortunately, most of us never get past only asking people what their goals are. I hope today's episode can get you asking questions that lead to paying clients. Which is, at the end of the day, what The Personal Trainer Hustle is about.

When you are a new personal trainer you will mostly likely have a hard time with the part of training nobody tells you about. That moment when you have to ask someone to try your personal training and then make a monetary commitment to a plan with you. While you may not be very good or even comfortable with the idea. There is a different way to think about the process that can help you through your beginner stages. That is what I get into to day. Your conversion rate! 

In this episode listener Kobus wanted to know if he should build muscle in order to gain more confidence in sales. Listen to my response and how I was able to build my own confidence in sales when I first started.

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Today I want to talk to you about hard work and how it relates to creating success in your life. I hope some of my ideas can help you think about hard work a little bit differently than most people. 

The first meeting with a prospect goes by many different names and is done many different ways. Today I want to take you through an overview of how my team and I handle a first meeting and why it is so successful. Follow this three step formula and you will see the difference it makes!9.

Crystal is one of my personal trainers at Logic Fitness. In just a few months she was able to build her one on one client base up to 20. She continues to grow and adapt month after month. Today we talked about how we handle the things our clients share with us, what we do when we have to change the plan and the importance  of putting your team first.