Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intricacies of fragrance creation.
This podcast goes beyond the technical aspects of perfumery. Explore the fascinating connections between scent, mindset, and wellbeing. Learn about scent psychology, meditation practices, and the profound impact of fragrances on our emotions and overall wellness.
Whether you're interested in natural perfumery, commercial perfumery, or starting your own venture, Karen provides valuable insights and business advice to help you succeed. Unleash your creativity, tap into your senses, and discover the secrets of this enchanting world.
Start creating your signature scents today and unlock the transformative power of fragrance in your life.
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The Untold Power of Scent - How Fragrances Can Lead to Happiness and Wellbeing
Épisode 64
dimanche 25 août 2024 • Durée 01:14:02
This week on the show, Karen is talking to Kyle Fearn of Redolescent Fragrances. Kyle created his first fragrance as a way to make an emotional connection with his boyfriend who was travelling across the world. This creation started Kyle on a journey of developing fragrances that would tell a story which people could integrate into their lives. Focusing on wellbeing and mental health, Kyle’s fragrances have had an incredibly positive impact on the lives of many. And, when his grandmother died, Kyle saw a unique opportunity to turn his grief into love through his most bold creation.
KEY TAKEAWAYS
During his time at university Kyle’s then boyfriend was moving to Japan to study. Determined to continue their special connection across the globe, Kyle was drawn to the idea of perfume. He explains to Karen how this idea led to the creation of his first fragrance and his future career.
Kyle was suffering from PTSD, having an average of 10 flashbacks a day. One day he climbed a mountain with his mother and, when he reached the summit, he was overcome with peace. He tells Karen how this inspired him to create scents that he hoped would create that sense of peace in others.
Toward the end of his life Kyle’s grandfather, David, was suffering with Alzheimer's. When his wife was taken into hospital David received a phone call to say she wouldn’t make it through the night. This led to Kyle creating his fragrance “What Time Will My Wife Die?” A fragrance designed to create a conversation around loss.
Karen and Kyle discuss the idea of using scent as a wellbeing tool and a functional fragrance and how choosing the right scent can vastly affect your mood and create a positive feeling within you.
BEST MOMENTS
“Perfume falls between art and science and the most interesting things happen between the intersection of the two.”
“Historically, functional fragrances were laundry detergent and bathroom cleaners. But, they can be, and are, so much more now. They are powerful wellbeing tools.”
“Smell forms an integral part of early memory structure. If utilised correctly, this can be a powerful tool to promote wellbeing.”
Kyle Fearn is the perfume maker and owner of Redolescent. Kyle has a degree in chemistry from the University of Cambridge, where he found his passion at the intersection of science and art. His mission? To tell stories through scent. Alongside fragrance, Kyle finds joy in pottery and onstage performances. He lives in the midlands with his husband and two dogs.
Redolescent stems from the idea that scents possess the power to weave stories and rekindle memories. Kyle envisioned fragrances that resonated deeply, serving as companions throughout your day and accompanying pivotal moments in life. He also saw the potential to use fragrance as a platform to discuss other topics, such as mental health. Kyle’s desire to bridge the gap between fragrance and emotional connection gave rise to Redolescent.
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
A Holistic Message - Blending Marketing, PR and Wellbeing with Ana Kaplan
Épisode 63
dimanche 18 août 2024 • Durée 01:08:29
On this week's show, I'm joined by Ana Kaplan of Kaplan Communications, a PR company that works with beauty and holistic companies. Ana worked for a large PR company but increasingly felt like they didn’t match her values. So, during COVID-19, she took the brave move of leaving them behind and setting up her own company that has the unique approach of blending PR and marketing with holistic wellbeing. In this interview with Karen, Ana discusses the importance of creating stories, the all-important ‘hook’ and the crucial difference between PR and Marketing.
KEY TAKEAWAYS
How do we know when a new venture is the right path to follow? Leading on from Ana sharing her story of how she began her company, we discuss the idea of following your heart and the green flags to look out for.
Ana moved from working for a large PR firm to setting up her own. She talks about the lessons she learned from the big firm and how they have shaped her philosophy on both her work and selecting the clients she chooses to work with.
What is the difference between PR and marketing? Ana explains, giving examples, so that you can organise and be efficient.
‘The Hook’ is one of the most important aspects of creating a piece of modern marketing. But what is a hook?, what makes a good one?, and how does the approach change for different types of media? Ana explains.
BEST MOMENTS
“When things feel natural and fluid, that’s how you know it’s meant for you.”
“Are your goals coming from a place of ego or from alignment of where we want to be in the world?”
“When you're writing a PR story make sure you’ve done your research on who you are sending it to, don’t just cut and paste.”
The Master of Scent - The Life and Work of Jean Carles
Épisode 54
dimanche 16 juin 2024 • Durée 30:01
This week on the show Karen is giving a history lesson on the life and work of Jean Carles. Founder of the first ever perfumery school, today known as the Givaudan, and the father of the most influential method of perfume making, his influence is still felt far and wide in the perfume industry today. Jean Carles lived an incredible life, created some of the industries most iconic scents and influenced some of the great perfumes of all time. In this episode, Karen takes you through his life's work and gives you a valuable insight into the now legendary ‘Jean Carles Method.’
KEY TAKEAWAYS
Jean Carles had both a unique approach to creating perfumes and to teachings. He is the father of many iconic scents as well as the teacher of many prolific perfumeres. Karen details some of his greatest creations and influences.
Jean Carles developed a revolutionary method for perfume creation based on a systematic approach to understanding raw materials. Karen breaks down his method step by step.
His method for creating accords was also considered to be groundbreaking. Whilst complex, it is an incredible tool for you to understand. Karen gives an overview of his method and principles.
The final part of Jean Carles’ method is that of constructing a fragrance, it is known as the pyramid method, which is creating a fragrance with base notes, heart notes and top notes. Karen gives examples of this method and how to implement it.
BEST MOMENTS
“The Jean Carles method of creating accords is a meticulous and structured approach that will provide a deep understanding of how different materials blend together.”
“Jean Carles’ systematic approach to perfumery and his innovative techniques remain influential in guiding both new and seasoned perfumers in their craft.”
“It’s recommended to learn the Jean Carles method but it is also essential for you to learn and adjust based on the materials that you are using and the type of fragrance you are creating.”
The Beginners Challenge - 8 Challenges You Will Certainly Face and How to Overcome Them
Épisode 53
dimanche 9 juin 2024 • Durée 46:01
Karen is in the process of writing a new book on the many challenges that await those who want to create perfumes or set up their own perfume business. Inspired by this, Karen has decided to go over eight of the most crucial points in this week's episode. Looking at some of the myths of the perfume industry, such as a need for a chemistry degree or the need for industry validation, as well as the huge amount of knowledge you must learn, time management and imposter syndrome, Karen separates fact from fiction and shares her invaluable tips on how to overcome the beginners challenges.
KEY TAKEAWAYS
As with most careers, perfumers seek validation from the wider industry, especially when starting out in their careers, and this lack of validation can make you feel like an outsider, however, Karen explains that validation does not equate to success.
When you step into a large industry like the fragrance industry it is natural to start out feeling like you’re not good enough. Karen talks about this and the bigger problem of imposter syndrome, and how you can overcome these feelings.
There are hundreds of materials that you can use to create your scents and the thought of learning and memorising them all can be a daunting one. However, Karen is here to reassure you that by working in artisan perfumery, you really don’t need to memorise all that knowledge from day one.
Time management is a huge challenge when you dive into a new career. Karen breaks down her top tips for achieving effective time management.
BEST MOMENTS
“Focus on your craft and your unique journey. Remember, that many renowned perfumers have succeeded without the industry stamp of approval.”
“Fragrance creation is deeply personal, it’s like creating a piece of art. When someone criticises your work it can feel like a personal rejection.”
“Feel the fear and do it anyway.”
EPISODE LINKE
Keep Moving Forward - How To Get Where You Want To Go with Earl Williams
Épisode 52
dimanche 2 juin 2024 • Durée 01:10:45
This week on the show Karen is joined by one of her Artisan perfumery mastermind alumni, Earl Williams, founder of ESW Perfume Bar. Through Earl’s unique business he creates bespoke scents for private clients as well as hosting pop up perfume bars at public and private events. But what really sets Earl apart is his determination and drive to keep moving forward no matter how many times the chips are stacked against him. In this interview with Karen, Earl shares his journey which will inspire you to keep moving forward and keep learning so that tomorrow, your dreams can come true.
KEY TAKEAWAYS
Earl details his journey in the fragrance industry and how his promising start was cut short by Covid but, instead of giving up, he decided to scale up.
When Earl launched his business he was sure that he was offering the right products to the right people but, this confidence only came after a lot of preparation work, a process he outlines here.
A chance meeting at an event led Earl to open his business into a new area. He discusses the way he approached this opportunity and why you should be open to exploring new avenues.
Having a unique business model is one thing but having your own style is what sets you apart. Earl talks about the journey he embarked upon to find his own unique style.
BEST MOMENTS
“Before you put something out into the world, make sure you’re ready. You’ll achieve nothing if you rush the process.”
“Something that feels difficult today will feel easy tomorrow if you just keep learning and growing.”
“If you don’t take the opportunities when they are presented to you, you’ll never move forward.”
Saved From Extinction - How Quintis took Sandalwood from endangered to sustainable.
Épisode 51
dimanche 26 mai 2024 • Durée 47:05
As regular listeners will know, one of Karen’s favorite materials is sandalwood, that’s why she’s genuinely excited to welcome Sophie and Vanessa from Quintis on the show this week. Certain varieties of sandalwood become endangered over the years, so, 30 years ago, Quintis decided to create new plantations so that sandalwood could thrive. In this interview with Karen, the ladies talk about all things sandalwood from the therapeutic benefits, the growing and harvesting procedures and why, with the right approach, sandalwood will never be endangered again.
KEY TAKEAWAYS
As well as producing an incredible scent, sandalwood also has some amazing therapeutic benefits, such as anti-aging. Vanessa breaks down these benefits and the research behind them.
Vanessa outlines the history of sandalwood, its importance as an export for Australia and why, 30 years ago, Quintis decided to create plantations which, today, total over 4 million trees.
Sophie discusses the importance of having strong relationships with the team that grow and harvest the sandalwood and how this creates transparency and trust with their clients.
Sandalwood was once endangered and Quintis are determined to make sure that never happens again. Sophie discusses the company's approach to making sure that sandalwood will be sustainable for the future.
BEST MOMENTS
“Sandalwood has the same effect on the brain as meditation. It has the ability to calm you and reduce anxiety.”
“You have to make sure you are honest with your clients so they can be honest with their customers.”
“Sandalwood has an incredible ability to adapt to the other ingredients it blends with to give a wide range of scents.”
A Leap of Faith: Why Following Your Dreams is the Most Rewarding Thing You Can Do
Épisode 50
dimanche 19 mai 2024 • Durée 52:10
This week on the show Karen is joined by one of her Artisan Perfumery Mastermind Alumni, Nicole Brannan. Nicole has had a lifelong passion for fragrance and perfume which started when she was gifted a perfume making kit as a child. After a life of working in other creative areas, her passion for perfume never died but, it was during covid, when she found herself at a crossroads, that she decided to attend Karen’s class, and her life changed forever. In this interview with Karen, Nicole gives a detailed account of her journey over the last 3 years and will inspire you to do what she did….follow your dream.
KEY TAKEAWAYS
Nicole recounts her journey which started with her beloved childhood perfume making kit, and how, during covid, Karen’s course reignited those memories which ultimately led her to launching her own perfume business.
Nicole explains the theory behind her workshops and how they are designed to encourage mindfulness and harmony in the participants, as well as bringing people closer to scent.
Nicole finally took the step to launch her own perfume business once covid hit and she found herself to be desperately unhappy. She details her process to Karen, the challenges she faced and how she ultimately overcame them.
Karen and Nicole discuss the importance of obtaining objective feedback on your work, where to get it from and how, if done correctly, it can help you to grow.
BEST MOMENTS
“Being creative is not only fun, but it releases positive endorphins which helps to reduce stress and make you feel better.”
“If you’re thinking about doing something, just go for it. If you have time to put barriers up, you’ll find a reason not to do it.”
“Start small, test your market, test your audience. That's the best way to grow anything.”
Mindfulness and Meditation: How Internal Exploration Enhances Creativity in Perfume Making
Épisode 49
dimanche 12 mai 2024 • Durée 43:18
Karen is away on a yoga retreat this week and it has got her thinking about how important it is to incorporate mindfulness practices into perfume making. In this episode, Karen explains how adopting mindfulness practices can open up new avenues for creativity and expression in your work, as well as improve your mental and physical health. Sharing techniques tailored for perfume makers, Karen is here to guide you into the world of mindfulness practices so that you can achieve your full potential.
KEY TAKEAWAYS
Karen breaks down the science behind mindfulness and creativity, how we process both creativity and emotions and why practicing mindfulness techniques can enhance the key areas of our brain.
Karen walks you through a breathing technique that not only calms your mind, but engages your sense of smell, and shares the advantages of practicing this technique prior to any practical work.
Are you conscious of how your workspace makes you feel? Karen talks about how you can incorporate mindfulness into your workspace to help improve your creativity and shares her top tips for doing this.
Being mindful in your working practices is key, but being mindful about your mindfulness is really what helps you to grow. Karen talks about the importance of being present in the moment and evaluating and refining your mindfulness practices.
BEST MOMENTS
“Mindfulness practices help calm the mind, clear mental clutter and improve our focus.”
“By integrating mindfulness practices to your routine, you’re going to significantly enhance your ability to work with and understand a variety of different scented materials.”
“It’s too easy to get to the end of the day and think that you haven’t achieved anything, but if you spend even a few minutes reflecting, you’ll be amazed and what you realise.”
VALUABLE RESOURCES
From Artists to Artisans - How a Former Actor and Former Musician Launched an Online Fragrance Store for Artisan Brands.
Épisode 48
dimanche 5 mai 2024 • Durée 47:39
This week Karen is joined by Josh and Samuel from Fiole, an online fragrance store for artisan brands. Having had previous careers in the entertainment world, the boys both drifted into the world of perfume and instantly fell in love with it. Four years ago they joined forces and launched Fiole, an online store with a difference. In this interview with Karen, they discuss their unique approach to online shopping, how they are mastering Tik-Tok to leverage their brand and the power of being independent.
KEY TAKEAWAYS
Josh and Samuel talk through their process of creating their unique fragrance finder, which gives online customers the same experience of in store shopping, but with an exciting twist.
Josh explains the company’s approach to Tik-Tok, how they saw a way to make perfumery accessible to masses and the success they have achieved through this approach.
Fiole specialises in selling artisan brands. But what is the difference between artisan and niche? Josh and Samuel explain.
Samuel talks about the strong position that Fiole finds itself in due to their unique nature and how this gives them the advantage when big fragrance houses approach them for collaboration.
BEST MOMENTS
“When you’re in a store the fragrance is doing the talking, but when you’re online, it’s packaging, images, ingredients.”
“Tik-Tok is a great platform for education which ultimately drives customers to your website.”
“Fragrances aren’t niche in terms of personal taste, they’re only niche in terms of availability.”
Piloting Success: Navigating the Launch of Your Product with Karen's 7 Essential Tips
Épisode 47
dimanche 28 avril 2024 • Durée 44:57
This week on the show Karen is looking at the importance of running a pilot launch of your product. Launching your product with a full scale production into the market without knowing what to expect can be disastrous. But, Karen is here to help you avoid this major pitfall by sharing her 7 top tips on how to orchestrate a successful pilot and get your launch right the first time. From market research to understanding your goal to finding your ideal customer, it’s all covered in this episode so that you can hit the ground running.
KEY TAKEAWAYS
The world of perfume marketing has changed. Brands no longer need to advertise in prestigious magazines, you can be successful just by using tiktok. But there are things to consider with this approach, which Karen explains.
Karen talks about how understanding what you want out of life, and not just within the confines of your perfume business, will help you to create a clear definition of success and, in turn, a tangible goal to work toward.
Having a strong understanding of costs is crucial to success. But this isn’t just about how much you charge for your product, it’s about what you're spending too. As Karen explains, the beauty of a pilot launch is that you can create small batches to test costing on various items so you can find that sweet spot.
Karen talks about the importance of creating a potential market for your product before your launch and how the creation of ‘waiting list’ is an invaluable tool to help you do this.
BEST MOMENTS
“The perfume market is vast. To stand out, it’s not just about having a great product, it’s about understanding your audience and understanding there's a demand for your unique scent.”
“Do you know who you're really trying to sell to? It’s so important to identify your dream customer.”
“A small scale launch can act as a test to gather customer feedback without the full financial risk of a large inventory.”
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Ana Kaplan is a PR specialist focused on supporting wellbeing and beauty brands; she is also a yin yoga practitioner.
Ana holds space for healing yin yoga sessions incorporating galactic reiki to re-calibrate the nervous system as one melts into a deep meditative relaxed state. From a young age Ana has always been attracted to spirituality and helping people holistically. The benefits of practising yin yoga has created an awareness of a different quality of being which she weaves into her unique PR approach.
When she works with clients, Ana harnesses an intuitive edge to deliver valuable and recognised results. By working in alignment through her bespoke PR services, she is able to share her knowledge for all to benefit from her unique and effective PR philosophy.
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
