The Ordinary Business™️ Podcast – Détails, épisodes et analyse

This show is for business owners who are over the hype, the hustle, and the “7-figures in 7 months” nonsense. We’re not scaling empires or chasing virality — we’re building sustainable, profitable businesses that fit real lives.

(And if you want to dive in more, make sure to sign up for the summit! https://www.theordinarybusiness.com)

Here, you’ll hear honest conversations about what it actually looks like to run a business that pays the bills and leaves room for family, health, hobbies, or just taking Friday off. We’ll talk systems, boundaries, money, and the messy in-between that never makes it to Instagram.

Alongside my own stories, you’ll meet other ordinary business owners juggling client work and caregiving, navigating flexible schedules, and creating success on their own terms.

If you’ve ever rolled your eyes at the hustle-bro crowd or felt invisible in the in-between, this space is for you. Welcome to the podcast — and to a community where ordinary isn’t an insult.

Thinking about picking up your life—and your laptop—and heading to Europe? In this episode, I sit down with Erin (https://www.lunimae.com/), a fellow business owner who’s not just moving house, she’s moving countries.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

→ Sign up for the summit: ⁠⁠⁠⁠⁠⁠https://www.theordinarybusiness.com⁠⁠

→ Grab a replay pass: ⁠⁠⁠⁠⁠⁠https://theordinarybusiness.com/tickets⁠⁠

We chat about navigating the rollercoaster of preparing for an international move (hello, packing up your whole life and figuring out how to get your dog there without a meltdown), all while running a very real, ordinary business. No hustle-culture pep talks, just honest talk about balancing Big Life Changes and business as usual.

Erin shares how she’s shifting her web designer operations business from steady retainers to flexible project work (because time zones are real), rethinking her work week, and giving herself room to actually enjoy Portugal’s park-side cafés.

Whether you’re dreaming of working from a new zipcode or just trying to create a business that doesn’t eat your whole life, Erin’s story is a seriously refreshing look at what it means to keep things simple, sustainable, and—dare I say it—fun.

Key Takeaways:

• Reimagine your offers to build more freedom into your business before making a big move (or, honestly, just because you want to).

• Lean hard into simplification—fewer complicated services and clearer systems make life (and travel) so much easier.

• Communicate clearly and honestly with your clients before a big shift—turns out, your people will probably cheer you on.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

In this episode, I’m pulling back the curtain on how I keep my business (and my sanity) intact without an army of fancy apps. If you’ve ever wondered how to stay organized between client calls, invoicing, and finding time to eat lunch—this is the coffee chat you didn’t know you needed.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

→ Sign up for the summit: ⁠⁠⁠⁠⁠https://www.theordinarybusiness.com⁠

→ Grab a replay pass: ⁠⁠⁠⁠⁠https://www.theordinarybusiness.com/tickets⁠

Today, I’m talking about my totally unglamorous but shockingly effective way of running a service-based business—without Notion, Asana, or a hundred “productivity hacks.” I walk through how I’ve built a repeatable, sustainable system using simple tools. If you’ve felt overwhelmed by all the “must-have” tools, you’re absolutely in the right place.

Key Takeaways:

• Let your calendar and inbox do the heavy lifting—no apps required.

• Build your business processes around what actually works for you, not what looks impressive on Instagram.

• Simplify whenever possible; sometimes, “ordinary” tools are all you need to thrive.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Wondering if you can actually run a thriving business without posting daily reels, jumping on trending audio, or obsessively checking your Instagram DMs?

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

In this episode, I sit down with Taylor Aller (https://www.tayloraller.com/)—a self-proclaimed multi-passionate, non-social-media business owner—who proves that you absolutely can build a sustainable, booked-out business while keeping your sanity (and your weekends). If you’re juggling family, clients, and, you know, trying to squeeze in a nap now and then, this one’s for you.

→ Sign up for the summit: ⁠⁠⁠⁠⁠https://www.theordinarybusiness.com⁠

→ Grab a replay pass: ⁠⁠⁠⁠⁠https://theordinarybusiness.com/tickets⁠

We get honest about what it really looks like to step away from social media, how Taylor finds and nurtures clients using good old-fashioned email, referrals, and being intentional about her online presence. Taylor also shares practical strategies for ordinary business owners who want balance without sacrificing growth—plus, a healthy dose of “permission to ignore the hustle.” If you’ve been itching to delete an app (or four), listen in.

Key Takeaways:

• Audit where your clients are actually coming from before you ditch social media (surprise: it’s probably not where you think).

• Lean into emails, networking, and solid website strategy to stay top-of-mind and book clients you actually want to work with.

• Remember: saying no to social media isn’t business suicide—sometimes, it’s exactly the thing that helps your business (and your brain) breathe.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Ever feel like you’re the only business owner who doesn’t want to film a million Reels just to get found online? Same here.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

In this episode, I sat down with Zhara-Marie (https://zharamarie.org/)—an ordinary business owner just like you who turned Threads into her secret weapon for finding dream clients and business friends, all without losing her sanity or free time.

I originally thought this episode would go live *after* the summit so if you're listening and confused by us talking about the summit in the past tense, apologies!

→ Sign up for the summit: ⁠⁠⁠⁠⁠https://www.theordinarybusiness.com⁠

→ Grab a replay pass: ⁠⁠⁠⁠⁠https://theordinarybusiness.com/tickets⁠ (affiliate link for Zhara!)⁠

We dig into the realities of running a lean, sustainable business without overcomplicating things, talk about what actually works for marketing on Threads (spoiler: “hot takes” > Canva carousels), and get honest about setting boundaries so your business doesn’t gobble up your whole life. Zhara and I also share how we built real connections (and paid our bills!) while ignoring cookie-cutter hustle advice.

Key Takeaways:

• Embrace text-based content platforms like Threads if video and design don’t light you up (or fit your brain-space).

• Focus on genuine, messy conversations to attract the right clients and referral partners—real community > follower counts.

• Set boundaries and routines that let your business support your ordinary-but-thriving life, instead of the other way around.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

This episode, I'm spilling the real tea on what it actually looks like to run a profitable, sustainable business, without your “number one moneymaker” being a magical inbox.

Here’s the thing: I’ve spent 14 years in business, tried all the freebies, webinars, and custom quizzes the internet has to offer, and my email list is still not paying my grocery bill. I'm break ing down exactly where my clients do come from (hint: it’s not email), how I’ve learned to let go of what “should” work, and why leaning into what works for you is the real power move for ordinary but thriving business owners—just like you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Stop forcing a marketing tool that’s never worked for you—focus instead on what actually brings you clients.

• Know that referrals, SEO, and genuine connection on social media can be your secret sauce (no matter what the gurus say).

• Give yourself permission to ditch the “shoulds,” play to your business strengths, and define success on your own, very ordinary terms.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Do you really have to “be everywhere” online to run a thriving business? In this episode, I sit down with Brittney Lynn (https://www.humanconnectionagency.com/), a business owner who ditched the constant posting and still managed to run a profitable business.

If you’ve ever felt the pressure to chase every trend or stack your calendar with marketing to-dos, you’re in the right place. This conversation gets real about riding out tough seasons, grieving, changing direction, and finding out what actually matters when you work for yourself.

We're digging into what it looks like to keep your business going when life hits hard, how to decide between hiring a team or staying solo, and why it’s totally okay to find most of your clients through relationships instead of Instagram Reels.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Focus on deepening relationships with current clients instead of chasing new ones across every social platform.

• Give yourself permission to pause, pivot, or stay solo if a big team doesn’t feel right for you right now.

• Don’t box yourself in—try out new offers or services and let your path evolve based on real opportunities, not just business plans.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️

Let’s get real: running a business when you’ve got toddlers wrecking the living room (or, let’s be honest, when life just refuses to chill) is a whole different vibe than what business gurus promise.

In this episode, I brought on Amy Hanneke (https://hellococreative.com/)—website copywriter, brand messaging specialist, and fellow champion of doing business between coffee breaks and childcare drop-offs—to talk all about work sprints, staying productive without burning out, and why “the vibe” isn’t just for Instagram.

Today, Amy and I get into the nitty gritty of carving out focused work time when your schedule looks more like a patchwork quilt than a color-coded calendar. We share how to plan sprints when the only thing you can predict is interruptions, choosing the work that actually needs deep focus (versus what can be done in the car line), and building systems that flex with your real life—messy mornings, snack breaks, and all. If your business plans usually go sideways before noon, you’ll feel right at home.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com
→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

• Set yourself up for success by planning your work sprint before you actually get started—no using precious deep work time on opening your to-do list.

• Batch your deep work tasks during kid-free hours, and save the quick wins (like emails and DMs) for those pockets of chaos life throws at you.

• Track your time (without judgment) so you actually know where you’re spending it—and what you can drop for good.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

Feeling burnt out from running your business at a pace that would make a coffee-fueled squirrel look lazy? I get it—the pressure to “just work harder” can leave even the most motivated entrepreneur hiding under the covers, to-do list in hand.

In this episode, I’m chatting with Rachel Richards (https://www.rachelrichardsfineart.com/), a photographer and filmmaker who learned the hard way that nonstop hustle isn’t all it’s cracked up to be. We're getting honest about what happens when those “just keep grinding” platitudes totally miss the mark—and how tuning into your body’s signals (yep, even those you thought were just a gut feeling) can help you build a business that feels sustainable and sane.

I dig into how Rachel’s routine shifted after a pretty dramatic burnout moment—think panic attacks, endless job hunting, and a big reality check. She breaks down interoception (basically, listening to your body like it’s a wise consultant), her ritual for staying present, why she ditched time-blocking entirely, and how slowness actually improved her work and her life. If you’re tired of pretending every day is a productivity sprint, this conversation might just feel like home.

→ Learn more: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Honor your own pace by listening to simple cues from your body—sometimes that’s choosing the couch over your desk.

• Communicate your values (like slowness and connection) directly in your offers and client messaging, so your calendar doesn’t run your life.

• Reframe downtime as necessary fuel, not self-sabotage, and recognize when to ask yourself: “Is this rest, or am I avoiding something?”

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

What is it actually like to run a business while living full-time in an RV—and not the Instagram #vanlife version where you’re crushing seven figures from a hammock?

Melissa Mitt (a.k.a. Melissa Mittelstadt; https://www.melissamitt.com/) joins me to chat all things lean business, RV living, and making work fit around real life, not the other way around.

Melissa opens up about ditching the “right way” to schedule calls, why her clients are chill about rescheduling, and how her workday balances actually living in new places without burning out. You’ll get the inside scoop on her favorite tools, what Internet setup you really need for rural business calls, and why testing the RV life is essential before you sell your house in a fit of entrepreneurial rebellion.

→ Learn more: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Build your schedule around your real habits—not what hustle culture says is “productive.”

• Prep for unpredictable internet and always have a backup plan if your Zoom call turns into a coffee shop adventure.

• Test drive any “big change” (like RV life) before you swap stability for wanderlust—and budget for more than just gas.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.