The Optician Show - Optical Business & Marketing Podcast – Détails, épisodes et analyse

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The Optician Show - Optical Business & Marketing Podcast

Garry Kousoulou FBDO

Business & Entrepreneuriat

Fréquence : 1 épisode/6j. Total Éps: 41

The Optician Show is the podcast for opticians, optometrists, and optical practice owners who want to grow. Hosted by Garry Kousoulou FBDO, this show explores marketing, patient experience, and business growth in optics. Learn how to increase footfall, improve conversions, and build a premium optical practice — without competing on price. Each episode features real-world strategies, expert insights, and conversations with leading figures in the optical industry. Topics include: * Social media for opticians * Google Business Profile & local SEO * Optical retail strategy * Patient experie

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🇬🇧 Grande Bretagne - marketing
13/08/2026
#57
🇬🇧 Grande Bretagne - marketing
21/07/2026
#73
🇬🇧 Grande Bretagne - marketing
20/07/2026
#23
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19/07/2026
#84
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🇨🇦 Canada - marketing
04/07/2026
#95
🇨🇦 Canada - marketing
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02/07/2026
#39
🇬🇧 Grande Bretagne - marketing
17/04/2026
#81
🇬🇧 Grande Bretagne - marketing
16/04/2026
#38

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Liens partagés entre épisodes et podcasts

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https://lovingsocialmedia.com/social-media-marketing-for-opticians-2/
11 partages
https://lovingsocialmedia.com/
4 partages
https://www.euromonitor.com/whitepaper/top-global-consumer-trends-2026
2 partages

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Liste des épisodes récents, avec titres, durées et descriptions.

Nearly Quit Optometry. Now He's Redefining It." — Anthony Josephson

Saison 1

samedi 11 avril 2026 • Durée 52:09

Here's a podcast description with pull quotes drawn directly from the transcript:

He Nearly Quit Optometry. Now He's Redefining It. — Anthony Josephson | The Optician Show

This week's episode is one you won't forget.

Anthony Josephson is an optometrist based in Altrincham, South Manchester. On paper, he runs a premium, technology-first independent practice specialising in complex contact lenses, dry eye, myopia control and advanced imaging. In reality, he's one of the most honest, deeply human and quietly extraordinary clinicians working in optics today.

In this conversation, Anthony takes us from a childhood lazy eye and a Crohn's diagnosis at 15 through a Master's in Optometry, a pre-reg at the legendary BBR Opticians, solo practice ownership – and the period that nearly broke him entirely.

💬 Quotes from the episode:

"When you're 15 with a nasogastric tube in and your mum's coming to school to feed you a couple of times a day, you start to see the world a little bit differently."

"I turned from a relatively introverted person to somebody who just went — sod what you guys think, I'm doing what I want. But never in an angry or aggressive way."

"Covid destroyed me. The ongoings of 2020 and 2021 absolutely crippled me."

"All the good stuff was being massively outdone by a few small bad things. I was ready to throw in the towel."

"The passion is not only rekindled — it's better than it was."

"My patients are on the whole an extension of my family. If one of them is devastated by something, I'm devastated for them."

"Life is too short and the world is too miserable to be doing anything that you don't enjoy."

"AI will take over a huge chunk of the profession. But what it won't do is take on the specific individual personalities that we as clinicians can give to our patients."

In this episode we cover:

Growing up with amblyopia and how lived experience shapes clinical empathy
Why he nearly chose animation over optometry
Training under Nick Rumley at BBR — the experience that lit the fire
The brutal reality of Covid, furlough, and a two year employment tribunal
How joining the Hakeem Group saved his career and rekindled his passion
Complex contact lenses, dry eye clinics, OCT and myopia control
The technology he's excited about right now — including Dr Noon's cardiovascular screening
Why independents in the middle of the market are disappearing — and what that means for the future
The role of human connection in a world increasingly s

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How Great Practices Grow: Ian Cameron on Leadership, Clinics and Culture

mercredi 1 avril 2026 • Durée 34:38

How Great Practices Grow: Ian Cameron on Leadership, Clinics and Culture

What does it really take to build a practice that grows, evolves and thrives without being dependent on the owner every minute of the day?

In this episode, Garry Kousoulou sits down with Ian Cameron for a powerful conversation about what separates good practices from truly great ones. From leadership and staff empowerment to specialist clinics, culture, innovation and the future of independent optometry, this is a masterclass in how to build a business that is both clinically excellent and commercially strong.

Ian shares what a real working week looks like when you are balancing family life, leadership and strategy, and explains why taking time out of clinic is often the very thing that allows a practice to move forward.

As Ian puts it: “If you’re working five or six clinical days in the practice, you will never develop your practice.”

This episode is packed with practical wisdom for optometrists, dispensing opticians and practice owners who want to stop simply “treading water” and start creating a business with momentum, purpose and direction.

You’ll hear an honest discussion around culture, team development, conversion, specialist clinics, dry eye, myopia management, leadership and why independent practices must move in a different direction from the multiples.

Ian also shares one of the most important truths in practice building: “The culture that you create internally is the culture that your patients will walk into.”

Garry brings his trademark energy to the conversation, drawing out the golden nuggets that can genuinely transform the way a practice thinks and operates. Together, they explore why marginal gains matter, why specialist services are the future, and why practices must innovate if they want to remain relevant.

Another standout quote from Ian: “If you want a culture of warmth and friendliness, then you’ve got to create that internally.”

And perhaps the biggest takeaway of all:

OWN YOUR LANE. BUILD YOUR PRACTICE. DON’T WAIT FOR PERMISSION

mercredi 18 février 2026 • Durée 12:07

Episode Description

What happens when someone “falls into optics” — and refuses to stop climbing?

In this episode, we sit down with multi-award-winning optometrist and practice owner Hayley Brunsdenfor an unfiltered conversation recorded on her lunch break — raw, real, and refreshingly honest.

From spotting a trainee job advert in a shop window to building her own practice from scratch, Hayley shares the mindset behind her rise: discipline, authenticity, resilience, and the courage to create a niche rather than compete in the crowd.

We talk about:

Starting as a dispensing optician and converting to optometry
The power of routine (yes — gym at dawn counts)
Imposter syndrome and award culture
Building a brand by simply being yourself
Why independents must stop blending in
And the one piece of advice she’d give her younger self: just keep going

This is not a fluffy conversation. It’s about standards. It’s about ownership. It’s about taking the leap before you feel ready.

If you’re an optician, optometrist, or independent practice owner wondering whether you’ve “got it in you” — this episode is your reminder that you do. #Hayley Brunsden

Create your niche.
Own your future.
Don’t wait for permission https://lovingsocialmedia.com/social-media-marketing-for-opticians-2/

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The James Bond of Optometry: Redefining the Patient Experience

Saison 1

mardi 17 février 2026 • Durée 16:56

Everything that is real was imagined first." In this episode, Garry Kousoulou dives deep with Vik from CONCEPT EYE CLINIC into the metaphysics of business. This is not just a conversation about glasses, it is a masterclass in breaking the anachronistic chains of traditional retail. They explore the Byronic hero mentality in the optical space, the intersection of biometric technology, and the essential need for human empathy in an AI-driven world.

#VisionaryBusiness #ConceptEyeClinic #Fishguard #Leadership

Is your business design-led or just revenue-driven? Vik from CONCEPT EYE CLINIC explains to Garry Kousoulou why imagination is the most valuable asset in any practice. They discuss the James Bond aesthetic of their consulting rooms and why empathy remains the one thing AI cannot replicate. It is time to think bigger about eye care and the human experience behind the lens.

#Innovation #Philosophy #Optometry #ConceptEyeClinic #FutureThinking #DesignLed #Biometrics #UKHealth

Explore advanced clinical philosophy and the future of the optical industry in our latest podcast featuring Vik from CONCEPT EYE CLINIC . We discuss how high-end biometric technology and AI-driven refraction are being balanced with a deeply human, empathy-first approach to patient care. This episode covers the evolution of the high street and how independent practices are outperforming larger chains through creativity and superior lens technology like Rodenstock. Discover how design-led thinking is transforming eye care standards in the UK and why the independent sector is the true home of innovation.

On Imagination and Reality

"Everything that is real was imagined first."

"I consider myself to be a bit of a Byronic hero—mad, bad, and dangerous to know—and I like to take a risk."

"Ideas are golden... we don’t hinder or hamper somebody’s ideas. It may be that we can’t run with a certain idea at that particular time, but we will put it in our ideas box."

"It’s not just about revenue and EBITDA... those are important metrics, but the thing that fuels my soul is the aesthetics. Making things look beautiful."

THE 2026 OPTICAL BLUEPRINT: THE BIOMETRIC LENSES BREAKTHROUGH

lundi 16 février 2026 • Durée 24:57

The 2026 Optical Blueprint: Precision, Partnership & The Perfect FitThe optical landscape of 2026 has shifted fundamentally. In a world of "Perpetual Chaos" and "Rewired Wellness," it is no longer enough to offer clinical excellence alone. Independent opticians must become the digital heartbeat of their local communities. This comprehensive guide, curated by Loving Social Media and inspired by our headline sessions at 100% Optical, provides the definitive roadmap for practice owners ready to lead the sector through a new era of personalized eyecare.The core of modern optical marketing lies in the transition from transactional selling to deep relationship building. As explored in our latest podcast with Jason from Rodenstock, the "average" patient is a relic of the past. Digital marketing in 2026 mirrors the precision of Biometric Intelligent Glasses (B.I.G.). Just as a lens is now tailored to the unique anatomy of an individual eye through biometric wave-tracing, your social media strategy must be tailored to the emotional and health-conscious needs of your local audience.Our strategy focuses on three critical pillars designed to elevate your practice: Authority, Authenticity, and Action. 1. Authority: We demystify the complex science that "lens geeks" love. By utilizing "Edutainment," we help you translate high-level technology—like axial length measurement for myopia management or the benefits of DNI scanning—into digestible, shareable content that positions you as the undisputed local expert.2. Authenticity: Drawing from the philosophy of "Being Happy at Work," we showcase how a thriving team culture is your most potent marketing tool. People buy from people. When your digital presence reflects a happy, engaged team, you create a "Comfort Zone" that attracts loyal patients and reduces the friction of the sales journey.3. Action: Through hyper-local SEO and strategic social synergy, we ensure that when a patient searches for "opticians near me," your practice doesn't just appear—it dominates. We integrate Google Business Profile optimization with Instagram and TikTok storytelling to create a frictionless path from a "scroll" on a phone to a "stroll" into your practice.The goal is to create a "Who’s Who" presence in your community. By leveraging the 100% Optical 2026 Trend Series, this blueprint ensures your practice remains tangible, enduring, and essential. It is time to move beyond the exam room and into the lives of your patients.Are you ready to rewire your practice for 2026? Let's build your blueprint together.

What Opticians Must Know for 2026 — Global Insights from Euromonitor

Saison 1 · Épisode 15

lundi 16 février 2026 • Durée 33:48

Eyewear 2026: Trends, Storytelling & Consumer Transformation (with Euromonitor’s Natasha

Link to Free White Paper https://www.euromonitor.com/whitepaper/top-global-consumer-trends-2026

In this episode of the Loving Social Media Podcast, Garry Kousoulou FBDO speaks with Natasha, Global Insights Manager for Eyewear at Euromonitor International, to unpack the biggest eyewear trends for 2026 — and what opticians, optical retailers, and eyewear brands can do to stay ahead. If you care about growth, this is the intersection of consumer behaviour, optical strategy, and real-world showroom insight.

Visit Loving Social Media: Social Media Marketing for Opticians Euromonitor: 2026 Global Consumer Trends Report

Episode highlights (what you’ll learn)

Storytelling is the new value driver — how identity, heritage, emotion and culture help boutique and luxury eyewear brands stand out.
Eyewear sits uniquely between fashion and healthcare — the “face-level accessory” that also carries clinical outcomes.
“Comfort zones” in a chaotic world — why consumers are overwhelmed, and how optical practices can respond with clarity and reassurance.
Rewired wellness — growing demand for tech-infused solutions, instant results, and modern self-care (including AI-driven lens conversations).
Unapologetic self-expression — where luxury, honesty, and bold personal style are heading next in optics.

Best snippets & quotable moments

“It’s all about storytelling… you have to show the consumer why it’s worth investing in a brand.”

The Future of Dry Eye: Sharon Flora value of supplements sleep transforming dry eye diagnosis

lundi 16 février 2026 • Durée 30:12

Social Media Marketing for Opticians That Drives More Patients — by Loving Social Media. We help independent practices turn clinical expertise into content that attracts the right patients, builds trust, and increases bookings through strategic campaigns, video-first storytelling, and consistent brand visibility.

Explore the full guide here: https://lovingsocialmedia.com/social-media-marketing-for-opticians-2/

Social Media Marketing for Opticians That Drives More Patients

At Loving Social Media, we specialise in Social Media Marketing for Opticians That Drives More Patients . We help independent opticians, optometry practices, and eye care professionals turn their clinical expertise into strategic digital visibility that attracts new patients, strengthens retention, and positions their practice as a trusted authority in the community. “AI isn’t about machines taking over — it’s about independent practices becoming stronger, smarter, and more precise.”

In today’s competitive optical market, simply offering great eye care is no longer enough. Patients search online before they book. They check reviews, browse Instagram, watch YouTube videos, and assess credibility based on digital presence. If your practice is not visible, consistent, and educational online, you are losing patients to competitors who are.

Why Social Media Marketing Matters for Optometry Practices

Effective optician marketing is about more than posting frames. It’s about communicating expertise in areas such as dry eye clinics, myopia management, advanced OCT diagnostics, colour vision testing, aesthetics, and preventative eye health

Whether you are launching a new optical practice or scaling an established clinic, strategic social media marketing for opticians is no longer optional — it is essential. Patients expect transparency, expertise, and authenticity before they book. By combining SEO, video marketing, educational content, and strong local positioning, Loving Social Media helps optometrists attract higher-value patients and build long-term trust. If you want measurable growth, stronger online visibility, and consistent patient enquiries, now is the time to invest in marketing that reflects the quality of care you already deliver inside your practice.

The Mitochondria Secret: How Red Light Could Change the Future of Eye Care

Saison 1 · Épisode 13

samedi 14 février 2026 • Durée 17:33

Marketing for Opticians | Innovation, Eye Health & Healthy Ageing

Loving Social Media helps opticians translate complex science into clear, trusted patient communication. From preventative eye care to emerging technologies like photobiomodulation, we position practices as leaders — not followers.

Mitochondria power every cell in the body. As mitochondrial function and ATP production decline with age, cellular energy drops — especially in the central nervous system and retina, where energy demand is high. Research into red and near-infrared light (600–1000nm) shows interaction with cytochrome c oxidase, supporting mitochondrial respiration and cellular resilience.

This journey began within Planet Lighting Ltd, founded by Stephen Allen. For over a decade, the company delivered innovative lighting solutions to commercial projects worldwide — expertise now influencing light-based health applications focused on eye health and healthy ageing.

At Loving Social Media, we ensure innovation becomes visible. We specialise in marketing for opticians — combining SEO, social media strategy, video, and authority positioning to help practices grow through education and trust.

Red light innovation represents a powerful bridge between clinical insight and patient empowerment. By communicating the science responsibly and clearly, opticians can lead conversations around retinal resilience, preventative care, and longevity-focused eye health strategies. Education builds authority — and authority builds growth. Garry Kousoulou AND

photobiomodulation journey mentioned in your copy connected to Planet Lighting Ltd, their website is:

lightpowerhealth.com

https://lovingsocialmedia.com/ SOCIAL MEDIA MARKETING FOR OPTICIANS

From Loose Screws to Luxury Eyewear: The Shop-Floor Skills That Set You Apart (Rob)

dimanche 8 février 2026 • Durée 31:55

Stop saying “it can’t be done.”
Because in this episode of The Opticians Show, we sit down with someone who has spent a lifetime proving that almost anything can be done — if you have the skill, the confidence, and the care to do it properly.

In this powerful and practical conversation, Garry Kousoulou speaks with Rob, one of the true unsung legends of optics. A master technician, problem-solver, educator, and innovator, Rob has built his career around one simple belief: every patient deserves perfectly fitting eyewear — regardless of complexity, anatomy, age, or circumstance.

From his early days as a humble cut-edge technician, through buying a specialist repair business in the space of a single week, to becoming a global reference point for bespoke eyewear solutions, Rob’s story is as inspiring as it is instructive. This is not theory. This is real shop-floor knowledge, earned over 35 years at the bench.

Together, Garry and Rob dive deep into the skills that truly differentiate great practices from average ones:

Why so many opticians still say “it can’t be repaired” — and why that mindset is costing practices loyalty, reputation, and revenue
Length-to-bend, pantoscopic tilt, side shortening, and why most frames on shelves don’t suit real human faces
How to confidently repair loose hinges, spinning screws, broken springs, and “unfixable” frames
The truth about high-end eyewear: what actually makes a £500 frame different from a £50 one
Why selling premium frames without knowing how to service them is a risk modern practices can’t afford

This episode also explores bespoke optics at its most human. Rob shares deeply moving examples of working with children with complex needs, including microtia and facial asymmetry, and how modern tools like 3D printing, CAD design, and laser welding can transform lives — not just spectacles.

You’ll hear practical tips you can use immediately:

How to restore dehydrated acetate frames

Digital Marketing 2026

mardi 3 février 2026 • Durée 06:33

Negotiating social media for opticians in 2026 isn’t as straightforward as it once was — and that’s exactly why this episode matters.

The rules have changed. Algorithms are smarter. Audiences are more selective. Attention spans are shorter. And simply “posting regularly” is no longer enough for opticians, independent practices, and optical groups that want to grow, attract the right patients, and remain relevant in a competitive digital landscape.

In this episode, we break down what social media for opticians really looks like in 2026 — beyond trends, buzzwords, and generic advice. This is a real-world overview built specifically for optical practices that want clarity, consistency, and measurable results from their digital marketing.

We explore why consistency beats virality, why creativity now matters more than budget, and why thinking “out of the box” isn’t optional anymore — it’s essential. From Instagram and Facebook to Google, YouTube, and emerging platforms, we discuss how opticians can build trust, authority, and visibility without burning out or chasing every new feature.

You’ll hear practical insights on:

How opticians should approach social media strategy in 2026
What patients actually respond to online (and what they ignore)
Why educational content builds more trust than promotional posts
How to position your practice as the local expert using social media
The role of video, storytelling, and community engagement
Common mistakes opticians make with social media — and how to fix them
How to align social media with your website, SEO, and in-practice experience

This conversation is especially valuable for independent opticians, practice owners, managers, and optical teams who feel overwhelmed by social media or unsure whether their efforts are actually working. If you’ve ever wondered why your posts aren’t converting into enquiries, bookings, or loyal patients — this episode will give you clarity.

We also touch on how connects to the bigger picture: brand trust, local authority, Google visibility, patient education, and long-term growth. Social media is no longer just “marketing” — it’s part of how modern opticians communicate care, expertise, and professionalism.

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The Optician Show - Optical Business &amp; Marketing Podcast – Détails, épisodes et analyse

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The Optician Show - Optical Business & Marketing Podcast – Détails, épisodes et analyse