The Online Learning Podcast – Détails, épisodes et analyse

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The Online Learning Podcast

John Colley: Strategic Marketer | Business Strategist | Educator | Blogger

Éducation

Business & Entrepreneuriat

Fréquence : 1 épisode/12j. Total Éps: 100

This is the show for the Optimistic Entrepreneur - Let me help you to see solutions which are outside the Box! Learn from Extraordinary Online Entrepreneurs! Be Inspired by what they are doing and apply it to your business. Guests have included John Lee Dumas, Chris Brogan, Chris Ducker John Colley, The Six Minute Strategist, is a Strategic Marketing Expert, Blogger, Speaker, Course Creator, Podcaster and Videographer! For more information visit http://jbdcolley.com/oep Subscribe Now - Never Miss an Episode!

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OEP011 Print on Design T-Shirts with Merch by Amazon with Rob Cubbon

Épisode 11

mardi 17 octobre 2017 • Durée 37:04

I am delighted to welcome Rob Cubbon back to the Podcast

Get the Show Reel with my detailed notes and links from our conversation by clicking on this button

Click here to Download the Show Reel

Rob is a serial online entrepreneur and his continuing success means that he has already made the mistakes that you and I are going to make when we follow in his footsteps. So it seemed like a great idea to avoid all that by asking him to share his advice about Printing T-Shirts on Demand with Merch by Amazon

In this Episode we cover:

What is Merch
How you get started
Other T-Shirt Design sites
How Rob got started on Merch
Copyright and Design issues and policies
Details of a design
Step by Step starting out on Merch
Keyword Research
Its all about the Niche
Design Tools
Styles
Pricing
Links to Merch by Amazon
Researching your Own T-Shirts

Find Out More About Rob

You can find out more about Rob at http://courses.robcubbon.com/courses/category/Free

Rob's Merch Online Video Course

If you want to accelerate your own Merch business to success, then here is the link to Rob’s Course – Just click on the Image.

You can enroll here with a 68% Discount for just $19 - Affiliate Link (thank you for supporting the Optimistic Entrepreneur Podcast)

Get the Show Reel with my detailed notes and links from our conversation by clicking on this button

Click here to Download the Show Reel

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OEP010 How to Sell Online Courses on Amazon with Dave Espino

Épisode 10

mercredi 11 octobre 2017 • Durée 42:04

Today I am delighted to welcome Dave Espino to the Optimistic Entrepreneur Podcast. We are talking about how to list your online course on Amazon!

Today…is a GAME CHANGER

We all know that Amazon Video Direct has not been a great success for Online Course creators. Its just to complicated and fiddly. And those pesky closed captions..

Well, what if you list you online courses on Amazon without having to go through the whole AVD rigmarole?

Dave has worked out how this can be done and in today's episode of the show he discusses how he did this and the great benefits this strategy offers online instructors.

This also applies to any digital assets you may have including audio books, ebooks and even podcasts!

The main benefits are:

You list your course, you don't have to upload it again
It works for any platform including Udemy, Thinkific, Teachable and many more…
There is no cost for listing
There are Eight steps to complete the process - and Dave shows you exactly how this is done, step by step in his course "Hidden Revenue Exposed"
You access a market place of 300m people, 20x that of Udemy
There is little or no competition for online courses right now

Hidden Revenues Exposed

You can find out all about the course and enroll by following this link

https://jbdcolley.com/AmazonDigital

(This is an affiliate link and if you do enroll I will receive a financial reward but you will not pay any extra. Thank you.)

Amazon Listing Course - List Your Online Video Course on Amazon (BONUS COURSE)

I enrolled in Dave's course right away and so far have listed 10 of my courses on Amazon. I have found that my experience of Amazon meant that I had extra things I wanted to add to Dave's course to make it easier, faster and to help you to avoid some of the newbie mistakes I made. You can find my course below.

OEP1 Introduction to the Optimistic Entrepreneur Podcast

lundi 26 juin 2017 • Durée 04:38

Welcome to the Optimistic Entrepreneur Podcast!

Optimistic Entrepreneur! This Podcast is focused on you the Optimistic Entrepreneur

This short introduction explains how my podcasts have evolved and why I have now launched my third Podcast, the Optimistic Entrepreneur Podcast!

I started out with "A Conversation with the Six Minute Strategist" which was a great excuse to speak to lots of interesting people that I knew and to get them to share great information. I really enjoyed it but there were two problems. It did not really have any focus and secondly it did not tell you who it was for - it sounded like it was all about me.

Then my Online Learning Podcast, almost went the other way. Too focused. Again great fun and amazing guests but very Udemy centric which meant that I was spending my time promoting some one else's brand. Duh!

Optimistic Entrepreneur

So now, my new brand is the Optimistic Entrepreneur - and that is you! I want to find people who will provide great ideas, tactics, tips and stories to make you even more successful!

In my first few episodes, you are going to hear quite a lot about equity crowdfunding as I am in the middle of a campaign and it seems to be a great idea to give you a view from the trenches, so to speak.

Watch out for some great Episodes coming very soon with some great interviews with Entrepreneurs, just like you!

Engage with Me!

I would love to hear from you!

What topics would you like me to cover? Perhaps you know someone who would be a great guest on the show? Maybe that is you? Reach out and let me know: john[at]jbdcolley.com.

I like to try to record interviews in video as well as in audio so that the interview can reach a wider audience but this does not have to be the case for every episode.

So if you have something to say, let me know!

OCI 138 Customer Manipulation with Chloe Thomas

vendredi 8 juillet 2016 • Durée 38:42

Its my great pleasure this week to welcome Chloe Thomas to the Online Courses Insider Show. Chloe is an ecommerce expert and author of the newly published book, Customer Manipulation. Chloe provides a framework to help you to understand where you need to focus your market efforts to have the most impact on your ecommerce business.

This Week’s Guest: Chloe Thomas

In this Episode you will discover:

Who is Chloe Thomas
What is Customer Manipulation and why do it
How Chloe described her book – imagining she was drunk
What is meant by Manipulation
How to understand the Customer Masterplan Model
Why you should be doing right now in your business
The Six Circles, Five Arrows and Five Stages of the Model
What is meant by the “customer conversation”
How to attract the right visitors
How to understand the three types of marketing
Shine a Light Activities – make the world aware that you exist
Target Customer Tactics
Get Found Tactics – really focused on targeting customers
The importance of classifying your marketing
How to turn Visitors into Enquirers
The importance of strategy in building trust
How to get that email sign up
How to turn Enquirers into First Time Buyers
Turning your Buyers into Repeat Buyers
Why its important to get the second purchase ASAP
Why upsells and downsells might not work
How to decide where to start
How to follow Chloe’s recommendation on where to start with your business

You can find out more about Chloe and Customer Manipulation

OCI 137 Branding Building: Build and Boost Your Brand with Phil Pallen

vendredi 1 juillet 2016 • Durée 40:40

Today its my great pleasure to welcome Phil Pallen to the Online Courses Insider Show! Phil was a mesmirising keynote speaker at New Media Europe 2016. Phil is a Brand Expert who helps a very wide range of clients all over the world build and promote their brands.

This Week’s Guest: Phil Pallen

In this Episode you will discover:

What Brand Building does for you
Why bother with Branding
Where does Phil start with a new client
How Phil combines, Photography, Typography and all the other elements when creating a brand
The impact of your audiences’ 3 second attention span
What is meant by Sub Branding
How Phil uses Iconography as part of the brand building process
Some of his most interesting client experiences
How Phil combined the letter D, an Elephant and a Coffe Cup for a client
Some quick wins to improve your own brand
How to get your Avatar right
Phil’s book, “Shut Up and Tweet”
How to make the most of Social Media platforms
Why its important for people to be able to find you
Why you should give your social media platforms purpose
How Phil uses Snapchat for his business
Why Phil believes that Video is going to be incredibly important in the future

Examples of Phils’ Branding Mentioned in the Podcast

Find Out More About Phil

OCI BC Stack Bonus Podcast with Rachel Martin and Dan Morris

lundi 20 juin 2016 • Durée 43:06

Today its my great pleasure to welcome Rachel Martin and Dan Morris to the Online Courses Insider Podcast. Rachel and Dan are the founders of BC Stack, a project where they bundle an amazing array of courses and products into a digital “Stack” and then market this stack globally to a wide audience. I was very honnoured to be invited to participate and had to get them on to the show to share it with you.

If you are a Digital Entrepreneur, is this something you can do?

This Week’s Guests: Rachel Martin and Dan Morris

In this Episode you will discover:

A little more about Rachel and Dan
How they came up with the idea for BC Stack – and yes, it involves Rachel’s van
What BC Stack is
Some of the people and products in BC Stack this time round
How BC Stack Works
How you can make the concept of BC Stack work for you

Link to BC Stack

BC Stack runs from 27th June to 1st July 2016

You Can Find BC Stack here: http://bcstack.com

Full Disclosure: This is my affiliate link and if you click on it and purchase the stack you will not pay any more but I will benefit – thank you for keeping Henry, my Border Collie, in dog biscuits

You can find out more about Rachel and Dan:

Blogging Concentrated.com -

OCI134 Amazon Video Direct Unwrapped with Rob Cubbon

vendredi 3 juin 2016 • Durée 40:11

Today I am delighted to Welcome Rob Cubbon to the Online Courses Insider Podcast. Rob has been a digital entrepreneur for 10 years and as he freely admits has tried many strategies in his business over this time. Today we discuss the newly unveiled Amazon Video Direct platform and its potential for helping us to grow our businesses.

This Week’s Guest: Rob Cubbon

In this Episode you will discover:

What has changed in Rob’s business over the past six months
The impact that Udemy’s price change has had from Rob’s perspective
The platform’s that Rob currently recommends for his online courses
Why its important to have multiple streams of income for your business
Why Rob is so keen on Amazon Kindle Books and publishing on the KDP platform
How to set up your account on Amazon Video Direct
Why Amazon Video Direct is a similar model to the Amazon KDP Platform
The difference between standalone, episodic and subscription videos
How to get the most out of your video titles
The importance of getting keywords into your Video Synopsis
The biggest sticking point for most publishers and how to overcome it
How to price your video on Amazon Video Direct
What sort of videos will work on Amazon Video Direct – and why its counter intuitive
Why promoting your video is important
Rob’s current three (well actually six) prioritites for his business
What Rob thinks about Facebook Live and Periscope
How to get the balance right between Content Creation, Marketing and Sales in a Digital Business
What Rob has done with Active Campaign to improve his email autoresponders

OCI 135 Livestreaming Facebook and Course Creation with OBS Studio with Ian Anderson Gray

jeudi 2 juin 2016 • Durée 33:46

Today I am delighted to welcome Ian Anderson Gray to the Online Courses Insider Show. Ian is a technical wizard and when I heard that he had found a way to Livestream on Facebook from his Desktop and that the software was free, I had to get him on to the show to discuss his breakthrough. It also quickly became apparent that the OBS Studio software was also potentially a way to create Online Courses without having to invest in Screenflow or Camtasia.

Check out our Free Introductory Tutorial to OBS Studio below

This week’s Guest: Ian Anderson Gray

In this Episode you will discover:

Why Facebook Live is so important – a real game changer
Limits of Facebook Live on Mobile Phones
Can you justify the $500 cost of Wirecast?
Why OBS Studio is such a good answer
How to hook up your screen, video and mic to record
How to download OBS Studio
How to create “scenes” with multiple input sources
How to add text, multiple layers and switch between them
How to add images
How to share Skype conversations and video
How to share Smart Phone video with Reflector 2 or AirPlay
How to use OBS Studio for a Periscope broadcast
How to create an video course with OBS Studio
Discover some advanced settings
How to use a 2 monitor set up
How to stream to Facebook and record the video at the same time
Ian’s OBS Studio Course
Why you need a “stream key” to stream to your Profile or Group
How to get the most out of OBS Studio
Ian’s view of Facebook’s vision for the future
How does OBS Studio compare to Wirecast

OCI133 Active Campaign Email Marketing with Rob Wilson

vendredi 27 mai 2016 • Durée 49:23

My Guest this week is Rob Wilson an expert marketer who is particularly adept with Using Active Campaign and this week's episode is all about how to establish build and grow your email marketing, in particular (but not exclusively) using Active Campaign.

This Week's Guest: Rob Wilson

Founder of the BizSysMan, building business improving systems.

Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment.

Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing.

Also loves WordPress and PHP programming :)

In this Week's Episode you will discover:

How email marketing can help your business
Why using a proper Email Service Provider is important
How to start building your email list
How to develop your customer relationship with your email list
How to get the most out of Broadcast Emails
Why you might want to send out a single email
The power of Active Campaign Automations
Some examples of how to use Active Campaign Automations
The Common problems and mistakes made in email marketing
How to avoid some of the pitfalls of email marketing

You can find out more about Rob at:

http://www.bizsysman.com

http://members.bizsysman.com

www.stepbystepcourses.net

OCI132 Growth Hacking Youtube with Gabby Wallace

vendredi 20 mai 2016 • Durée 01:05:33

My Guest today is Gabby Wallace who I am delighted to interview on this the first episode of the new branding for the show.

Gabby has had amazing success with her Youtube channel and it has been one of the major contributing factors to her success. Today she shares some great ideas about how you can be successful too! If you find this helpful, then grab the Cheatsheet I created from the content in the show which you can get below!

Guest: Gabby Wallace

Gabby Wallace earned her Masters Degree in Teaching English to Speakers of Other Languages in 2010 and that same year started making ESL video classes with the goal of helping more students learn ESL in a convenient, awesome way.

Gabby has been teaching English as a Second Language since 2004. She loves to travel, learn other languages and explore culture and food.

In this Episode you will discover:

Youtube Strategies you should be focusing on
Why you need a clear goal
Some important facts about Youtube audiences you may not know
Why you need to be using Youtube Annotations
Why Tags are important and how to create the most relevant ones
The importance of Thumbnails and how to create an effective one
Why Youtube should be seen as an interacitve platform
How to use Facebook in conjunction with Youtube
How to create effective Titles for your Video
Why sharing your videos is important
How to tie your Youtube Video into other content
What you need to know about selling on Youtube
How to demarcate your free and paid content
What you need to do next!

Where to Find Gabby

Youtube:

Go Natural English https://www.youtube.com/user/GoNaturalEnglish

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The Online Learning Podcast – Détails, épisodes et analyse

Détails du podcast

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Qualité et score du flux RSS

Historique des publications

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

Other99+

Apple Podcast19

Amazon27