Explorez tous les épisodes du podcast The NTM Growth Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| #137 "Exploring Innovative Tools with Shawn Reddy & Katie Tremulis" | 12 May 2025 | 00:31:24 | |
Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/ LinkedIn: https://www.linkedin.com/in/shawnreddy/ YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d
Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices. Website: https://pronotary.com/ LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/ Instagram: https://www.instagram.com/pronotaryllc/# Facebook: https://www.facebook.com/pronotaryllc/
In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.
Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz
Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments | |||
| #136 "AI, Identity, and Impact with Mary Koburi & Kim Tran" | 05 May 2025 | 00:32:01 | |
Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/ LinkedIn: https://www.linkedin.com/in/marykoburi/ YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og Instagram: https://www.instagram.com/birdseyesecuritysolutions Facebook: https://www.facebook.com/profile.php?id=100063849481497#
Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/ LinkedIn: https://www.linkedin.com/in/kimtrandc YouTube: https://www.youtube.com/@GimmalSolutions
In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim.
Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz
Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments | |||
| #127 "Gold, Grit, and Glory with Kurt Angle" | 03 Mar 2025 | 00:46:25 | |
"When you train to exhaustion, that's when the training truly begins." —Kurt Angle
Kurt Angle is an American professional wrestler, Olympic gold medalist, and actor. He won a gold medal in freestyle wrestling at the 1996 Atlanta Olympics with a broken neck, cementing his legacy as one of the greatest amateur wrestlers. Angle later transitioned to professional wrestling, becoming a multi-time world champion in WWE and TNA, celebrated for his technical skill, intensity, and charisma. Today, Jeremy and I speak with Kurt about his incredible stories from his Olympic triumphs to wrestling with WWE, mental health, and more. KurtAngleBrand.com, KurtAngle.org & project1nutrition.com to learn more.
Connect with Jeremy Weisz:
Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz
Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments | |||
| The NTM Growth Marketing Podcast #36 "Understanding Your Customer's Buying Cycles with Dave Mountain" | 20 Mar 2023 | 00:43:31 | |
"Marketing is a lot of different jobs, it's a lot of different skills. It's a very different skill-set to be able to craft and deliver a PR pitch that will resonate with The Wall Street Journal… from being able to implement Marketo on top of Salesforce.com… to automate customer communication." - Dave Mountain Dave is a career B2B software marketer who has held leadership roles at startups and with Fortune500 companies. Most recently, he ran global field marketing for a European-based software growth company in the industrial aftermarket parts and service space. In this interview, Dave dives into his journey that got him into the marketing industry and shares his experiences, both wins and fails, since. LinkedIn: https://www.linkedin.com/in/davidmountain/ | |||
| The NTM Growth Marketing Podcast #35 "Free Flow Thoughts: Shameless Marketers Brought Shame to the Rest of Us" | 15 Mar 2023 | 00:04:16 | |
In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage. | |||
| The NTM Growth Marketing Podcast #34 "Why Providing an Immersive Experience Helps Others Adapt with Milena Rimassa" | 13 Mar 2023 | 00:40:31 | |
"I actually kind of like when we're not meeting, not achieving certain things we've set out to do because it just gives us an opportunity to improve." - Milena Rimassa
Milena has melded her experience as a journalist, her passion for filmmaking and community building into a growth-focused storytelling skill set that supports achievement of brand goals, and value-driven initiatives resulting in measurable growth. Now Director of Marketing and Growth for Apto Global, earlier in her career, Milena was the Head of Global Distribution and Marketing for notable independent film companies where she marketed content to 120 countries across multiple platforms. In this interview, Milena dives into how she learned marketing the old-school way and shares with us all of the lessons she learned along the way.
Website: https://www.aptoglobal.com/ | |||
| The NTM Growth Marketing Podcast #33 "Free Flow Thoughts: Marketing Is Not A Battle" | 08 Mar 2023 | 00:04:16 | |
"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin
This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it.
In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon.
We hope you enjoy this new segment of our podcast! | |||
| The NTM Growth Marketing Podcast #32 "What's New in Digital with Danny McElhinny" | 06 Mar 2023 | 00:15:45 | |
"You have to continue to sell that value confidently because people want to buy that value, they want to buy the outcomes and having that why in their painpoint will always help you sell at a higher price point." - Danny McElhinny
In this interview, Danny McElhinny, Advisor and Fractional CRO at NTM, speaks with Andrew about his observations and how to navigate marketing and business in today's economy being on the brink of a recession. He discusses how to handle pipeline slippage, why a higher number of executive team members are getting more involved in the sales process, and how to stand out and land your sales while the economy is shifting.
Website: https://notypicalmoments.com/ | |||
| The NTM Growth Marketing Podcast #31 "The Benefits of Nurturing Creative Talents with Jon Norris" | 27 Feb 2023 | 00:45:32 | |
"The element that I enjoy most out of anything is the marriage of creativity and data, and I think that's the thing that digital marketing does better than anything else." - Jon Norris
Jon Norris is the Marketing Lead for Codeworks, an intensive coding bootcamp built to nurture creative talent and empower their students to find success through their courses. Jon is a digitally-native marketer with experience in growth roles across tech, finance, B2B and B2C. He is passionate about emerging technologies and how they can be used to improve lives and is always working towards the greatest impact. In this interview, Jon discusses how he began working for Codeworks and shares some wonderful stories and insight related to marketing.
Website: www.codeworks.me | |||
| The NTM Growth Marketing Podcast #30 "Grow Your Community Faster with Jane Stecyk" | 20 Feb 2023 | 00:44:18 | |
"Community is the best way to just get better results in your own life. For anybody, community is essential. When you're thinking about building a business, communities are the best businesses to build." - Jane Stecyk
Jane is a manager and strategist who's focused on creating content that converts, and a life-long learner who's eager to take on new challenges. Her natural habitat is a collaborative environment that's looking for listeners who lead and leaders who listen. Currently, she is the VP of Marketing at Mighty Networks where she is building the creator middle class. In this interview, we learn how Jane landed her career as a marketer and go along on a journey as she tells us about the different roles she's played at some amazing companies along the way.
Website: https://www.mightynetworks.com/ | |||
| The NTM Growth Marketing Podcast #29 "Inspire Productivity and Collaboration with Lisa Roane" | 13 Feb 2023 | 00:36:04 | |
"If you're able to have a story that is impactful enough, people are going to remember it. They're going to remember what the problem was and they're going to remember how you solved the problem… using your product." - Lisa Roane
Lisa is the Manager of Marketing Events at InVision, the online whiteboard and productivity platform powering the future of work. With over 8 years experience as an events and marketing professional across the non-profit and tech industries, Lisa's expertise is planning and executing virtual and in-person events that inspire collaboration in others. She currently lives in Indianapolis, Indiana with her husband Thomas, and their two dogs, Sophie and Lucy. In this interview, Lisa takes us on the wild journey that ended with her being a successful marketing professional and provides some excellent insight she's learned from her marketing career.
Website: https://www.invisionapp.com/ | |||
| The NTM Growth Marketing Podcast #28 "How to Use Truthful Storytelling in Marketing with Steven Lockwood" | 06 Feb 2023 | 00:35:43 | |
"Whether you're here just to make money at the expense of the customer or whether you're really trying to have a win-win situation, you have to establish trust because if you don't trust the company, you're not going to buy from them." - Steven Lockwood
Steven Lockwood has been in sales and marketing for 10 years in the EdTech space. Now he is running a K-12 marketing company called Market K12 which helps private K-12 schools with their marketing funnels. In his free-time, Steven enjoys biking, playing guitar and spending time with his family. In this interview, Steven dives into his background, what inspired him to start his own marketing company, and why he decided to center it around private K-12 schools.
Website: https://www.marketk12.com/ | |||
| The NTM Growth Marketing Podcast #27 The Cosmic Principles of Soap-Making to Peace-Making for the "All-One" Vision with Mike Bronner, President of Dr. Bronner | 30 Jan 2023 | 00:39:05 | |
This week, we have a "throwback" episode from before we rebranded to The NTM Growth Marketing Podcast. Previously, this podcast was "School for Humanity" and this interview with Dr. Bronner was one of our favorites, too good not to re-share with our expanding audience. If you have ever been lucky enough to participate in an eco-friendly foam party, you have probably heard of Dr. Bronner's - the top-selling brand of natural soaps in North America and producer of other organic body care and food products. In this episode, we get to chat about said foam parties, and the cosmic principles of soap-making to peace-making with the President of this heart-led company, Michael Bronner. (The first ingredient for each of their products is: LOVE!) As a philanthropist and activist, Michael is an advocate for many social and environmental justice causes including Fair Trade, organic standards, farm animal protection and ocean conservation as well as GMO labeling. Stay tuned as we dive into the "All-One" vision! It's going to be a great time. | |||
| #126 "Growth and Flexibility in Modern Marketing with Rob Young and Yam Regev" | 24 Feb 2025 | 00:37:39 | |
Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.
Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz
Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
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| The NTM Growth Marketing Podcast #26 "What's New in Digital with Derek Gales: Platform Diversification" | 23 Jan 2023 | 00:18:22 | |
"If you're not invested in platform diversification and your Facebook goes down, you've lost your lead source." - Derek Gales
In this interview, Derek Gales, Facebook Traffic Specialist at NTM, speaks with Andrew about the importance of platform diversification. He touches on some of the difficulties that many people have been experiencing with Facebook visibility and other hiccups with the platform recently and why it's important to have a presence on other platforms in the case of those hiccups becoming unmanageable or detrimental to their business.
Website: https://notypicalmoments.com/ | |||
| The NTM Growth Marketing Podcast #25 "Tips to Turn Your Marketing Career into Positive Change for Your Community with Courtney Burgtorf" | 16 Jan 2023 | 00:39:13 | |
"A lot of photos and stagnant [content pieces] are just not getting the traction they used to so… video is important." - Courtney Burgtorf
Courtney is the Marketing & Communications Manager for Cincinnati, OH nonprofit organization, Adopt A Class. A classically trained opera singer, Courtney found joy in marketing through her work in community engagement and outreach focusing on providing educational resources to underserved communities. From helping schools secure musical instruments, to immersing youth in theater and Shakespeare, to providing hospitals and literacy initiatives with children's books, to preparing students for higher education and careers through Adopt A Class's group mentoring program, Courtney believes that marketing is about getting in front of the right people at the right time and celebrating wins along the way. In this interview, Courtney Burgtorf discusses her passion for her work and how she's able to help others through her career in marketing.
Website: https://aacmentors.org/ | |||
| The NTM Growth Marketing Podcast #24 "Surprising Ways to Keep Your Audience Engaged with Tom Richards" | 12 Dec 2022 | 00:41:59 | |
The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards"
"Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards
Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU's Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom's career has spanned over 25 years working with international brands such as Apple, Starbucks and Expedia while in leadership roles at various global digital advertising agencies. Tom is a proud father of three teenaged children and one very cute cavapoo.In this interview, Tom Richards highlights the importance of cybersecurity training, gives us a peek inside a day in the life of a Chief Marketing Officer, and shines a light on the niche of marketing for such an important service.
Website: https://ninjio.com/ | |||
| The NTM Growth Marketing Podcast #23 "How To Finally Start Turning Your Ideas Into Reality with Rebecca Ledbetter" | 28 Nov 2022 | 00:42:52 | |
"Being wrong is okay. The whole point of marketing is you're testing… it's an immediate thing so you're able to see almost in real time what's working and what's not." - Rebecca Ledbetter
Rebecca Ledbetter is the Director of Marketing at NextFab, a network of collaborative makerspaces for creators of any skill level or interest. As head of the marketing team, she facilitates the day-to-day marketing initiatives, as well as is responsible for the strategic shift with NextFab's branding, website, social media, and digital advertising to increase their 800-membership base. Prior to joining NextFab, she worked in marketing with national franchises, hotels, and website domains. With her ten years of marketing and sales experience, her greatest strengths come in creative storytelling combined with metric-driven research, to execute marketing strategies that heighten brands' exposure and revenue. She holds a double bachelor of arts degree in Communications and Studio Art from Denison University. When she's not immersed in marketing channels, she can be found painting in her studio, exploring Philly's food scene, or petting strangers' dogs. In this interview, Rebecca Ledbetter discusses her day-to-day as a Director of Marketing, her successes and duds in marketing at NextFab, and her journey getting to where she's at today.
Website: https://nextfab.com/ | |||
| The NTM Growth Marketing Podcast #22 "Find Your Strength with Angela Gargano" | 21 Nov 2022 | 00:45:32 | |
"Documenting, not creating… A lot of the content just comes from living what you're doing." - Angela Gargano
Angela Gargano is a fierce athlete, coach, international fitness model, and speaker. Before becoming a full-time multi-passionate entrepreneur, Angela worked as a biochemist at Brown University. Since throwing in the lab coat and goggles in 2013 to open her own gym in Cranston, Rhode Island, Angela has truly lived multiple lives in the athletic and entrepreneurial space, defying odds and setbacks to become an authentic and relatable voice to the public eye. Angela has now competed on American Ninja Warrior 4x, won the Title of Miss Fitness America 2016, and created an online fitness empire for women called Strong Feels Good where she teaches women to ditch the scale and focus on strength and feeling as a way to measure progress. In this interview, Angela Gargano shares with us her fascinating background, how she got into fitness, and how she's grown her online presence through digital marketing.
Website: http://www.angela-gargano.com | |||
| The NTM Growth Marketing Podcast #21 "What's New in Digital with Kris Palouda" | 14 Nov 2022 | 00:14:47 | |
"One of the things people do a lot in education is repetition because repetition helps it stick, but if you're losing people through the repetition and they're not continuing on, that's not necessarily an essential tool." - Kris Palouda
In this interview, Kris Palouda, a Fractional CMO and Strategist at NTM, we speak about "bite-sized pieces" of content creation and the way humans interact with information. She dives into how copywriting has developed into shorter bits rather than blocks of text, the evolution into much smaller lead magnets, and the necessity for short-form education programs.
Website: https://notypicalmoments.com/ | |||
| The NTM Growth Marketing Podcast #20 "Shape the Learning Experience with Brianna Bannach" | 07 Nov 2022 | 00:36:10 | |
"Entrepreneurship is really much more similar to marketing than I had realized, it's really a whole lot of getting to know your customer and understanding the problem you're solving and why people would want a solution for it and what that solution might be." - Brianna Bannach
Brianna Bannach is the Marketing Team Lead at Yellowdig, an education company working to transform education through connected learning. She also is currently in the 2nd year of her Venture for America fellowship. She graduated from the University of Delaware with a degree in Entrepreneurship + Technology Innovation, a Minor in Social Entrepreneurship, and a concentration in Restaurant Management. In this interview, Brianna explores her passions and the path that took her into this field.
Website: https://www.yellowdig.co/ | |||
| The NTM Growth Marketing Podcast #19 "Arm Yourself Against Growing Threats with Tricia Sacchetti" | 31 Oct 2022 | 00:35:27 | |
"All of these social [media platforms], it's all about content and it's constant and you have to keep feeding the beast." - Tricia Sacchetti
Tricia Sacchetti is the Director of Marketing for National Cyber Group. Tricia has 25+ years of tech marketing experience, 14 specifically in IT education having led marketing for organizations such as Learning Tree International. Tricia earned her BS in Communications at Castleton University. Tricia's social motto is #B2H (Business to Human) and #ABL (Always Be Learning). In this interview, Tricia discusses her history in marketing and how it led into an important and fulfilling marketing career centered around helping others.
Website: https://www.nationalcyber.com/ | |||
| The NTM Growth Marketing Podcast #18 "Go for the Goal with Pittsburgh Riverhounds, Lindsay Baase and Nicole Bauer" | 24 Oct 2022 | 00:43:47 | |
"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer
Lindsay is the Social Media and Content Manager for the Pittsburgh Riverhounds, and has been with the team since October of 2021. Previously, she was a Technical Director for the Buffalo Bisons, a minor league baseball team based out of her hometown of Buffalo, NY. Her mission with the Riverhounds is to grow the social media following of the team, and build an online personality for the players and organization. Nicole Bauer is the Marketing Manager for the Riverhounds with a strong career background in Marketing and primarily handles all things paid advertising for the team. In this interview, Lindsay and Nicole discuss their experience and goals with marketing for a sports team and how current marketing trends translate into the sports world versus marketing for products or services.
Website: https://www.riverhounds.com/ | |||
| The NTM Growth Marketing Podcast #17 "Live Life on Your Terms with Scott Trench" | 17 Oct 2022 | 00:40:51 | |
"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench
Scott Trench is the CEO and President of BiggerPockets, however, he started out as a fan and member of the BiggerPockets community before joining as an early employee and Director of Operations in 2014. Four years later, he was named President and CEO and continues to be a passionate real estate investor and personal finance junkie. Scott is also the Author of Set for Life, Host of BiggerPockets Money, a Real Estate Investor, and Broker. In this interview, Scott dives into his passion for real estate investing and financial freedom.
Website: https://www.biggerpockets.com/ | |||
| #125 "A Journey Through EdTech & Defense Tech with Brian Finnerty and Amit Bivas" | 17 Feb 2025 | 00:32:43 | |
Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/
Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/
In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations!
Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz
Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments | |||
| The NTM Growth Marketing Podcast #16 "What's New in Digital with Stephen Goodrick" | 10 Oct 2022 | 00:17:42 | |
"Copy is all about the connection, and AI is not virtually capable of putting itself in your reader's shoes." - Stephen Goodrick
In this interview, Stephen Goodrick, a Copywriter at No Typical Moments, discusses what the top copywriting trends are in digital marketing lately after first defining what copywriting is. Stephen discusses topics like how to address customer pain points and the pros and cons of utilizing AI written-copy versus personally written.
Website: https://notypicalmoments.com/ | |||
| The NTM Growth Marketing Podcast #15 "Modernizing School-Parent Communication with Anna Murphy" | 03 Oct 2022 | 00:43:54 | |
"I try not to be reactionary and the pivoting should be based off data, not off of random ideas from across the staff, not that those aren't valuable… So, I do think there is an important difference between data driven decision making and having very reactionary decision making." - Anna Murphy
While working at the Boys & Girls Club, Anna Murphy managed to land a marketing internship at an edtech company. She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it. It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it isn't because edtech buyers were different. It's because companies were complacent. Anna had a hypothesis: if you created great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong. And guess what: it's working. While she can't give away every secret, her favorite is quite simple, yet so underrated: hire teachers, y'all. In this interview, Anna Murphy discusses her experiences as a previous educator and how that shaped her journey into edtech and bloomed into a love for marketing.
Website: https://www.whyliveschool.com/ | |||
| The NTM Growth Marketing Podcast #14 "Achieving Transformational Outcomes with Phil Beene" | 26 Sep 2022 | 00:34:27 | |
"Different industries are like [different cultures]. They have these different kinds of backgrounds and ways that people think about things. Even though a real estate coach has the same fundamental challenges they're trying to address… as a health coach, it's just different cultures." - Phil Beene
Phil Beene is an entrepreneur, sometimes-marketer, co-founder, and CEO of Nudge Coach, a company with the mission to perfect the way online programs are delivered using their white label app and customer engagement solutions, with over ten years of experience developing and executing strategies to reach, engage, and educate people online. In this interview, Phil shares his journey with Nudge Coach and some of his thoughts and strategies surrounding the world of marketing.
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| The NTM Growth Marketing Podcast #13 "The Path from Sales to Marketing to CEO with Michael Simpson" | 19 Sep 2022 | 00:39:39 | |
"If you're generating leads, you need to understand sales. So you need to sit-in on sales conversations. You're never 'too high' in an organization to learn from a salesperson. That is a fact that [a lot of] marketers just don't seem to understand." - Michael Simpson Michael is a son of educators, and corporate intrapreneur turned three times entrepreneur. His passion for helping people reach their potential was fueled by his own rise from poverty to international recognition as a market strategist. He co-founded PAIRIN after over a decade as a certified coach, and after spending seven years living in Russia coaching many at-risk young adults to successful careers. As the CEO of PAIRIN, he works to bridge the opportunity gap for future generations by enabling educators and employers to predict and develop behavioral performance. In this episode, Michael discusses his intro to marketing and his journey from there to where he's at now. Website: https://www.pairin.com | |||
| The NTM Growth Marketing Podcast #12 "Balance and Harmony between Fitness and Marketing with Francheska Martinez" | 12 Sep 2022 | 00:35:23 | |
"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez
Francheska Martinez is a bodyweight and functional training coach in Austin, Texas. She is an ONNIT Academy, ANIMAL FLOW, and Paid-Free Performance Specialist. Known as FrancheskaFit on social media, she is recognized for her signature flows integrating primal movements, mobility, and dynamic training. She currently balances in-person coaching, an online coaching business, and hosting international retreats. In this interview, Francheska talks about how she got started in the fitness industry and how she shares her day to day journey in the realm of fitness with digital marketing techniques.
Website: https://www.francheskamartinez.com | |||
| The NTM Growth Marketing Podcast #11 "What's New in Digital with Chris d'Eon" | 06 Sep 2022 | 00:13:42 | |
"Fundamentals. There are marketing fundamentals that a lot of people forget about… Always make sure to go back to the marketing fundamentals: tracking the KPIs that are important to you. What gets measured, gets improved, so if you're not measuring it… I guarantee you're not really improving it." - Chris d'Eon
In this interview, Chris d'Eon, a Fractional CMO at NTM, speaks with Andrew about how to blend AI and Real Human components to humanify your business, how blogs and podcasts are being used to share a business' story, and some tips on how businesses can continue to thrive during recessionary periods.
Website: https://notypicalmoments.com/ | |||
| The NTM Growth Marketing Podcast #10 "Using Theater and Performance to Market Hope with Digital Marketing Jedi, Darrell Stern" | 29 Aug 2022 | 00:43:41 | |
"The content is in the people, and everyone in the world is a gift to the world, and the world needs your gifts." - Darrell Stern
Darrell Stern is the Chief Marketing Officer of OsteoStrong, a company with a mission to improve bone health, increase strength, and improve your balance naturally. A self-proclaimed "Digital Marketing Jedi," Darrell's experience speaks for itself. He once turned a local auto mechanic into a million dollar business and its owner into an international influencer. In this interview, Darrell discusses what life experiences led him to be so passionate and successful in the world of marketing, talks about the amazing work he's been doing with OsteoStrong, and goes into his concept of Stern Storming.
Website: https://osteostrong.me/ | |||
| The NTM Growth Marketing Podcast #9 "Turning Your Passion into Profit with Chris Stone" | 22 Aug 2022 | 00:42:17 | |
"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone
Chris Stone runs the marketing end of SDFoodies and CAFoodies, a brand he started with his girlfriend that is dedicated to providing the foodies of California a guide to enjoying their state. From new restaurant openings, events, product recommendations, things to do, places to go, staycations and so much more. Chris is a foodie at heart and you can find him at the bar of the latest and greatest restaurant in San Diego enjoying a glass of wine and contemplating his next venture into the Food and Beverage Industry. In this interview, Chris talks about their content and marketing strategy and how they achieved their reach.
Website: https://cafoodies.me/ | |||
| The NTM Growth Marketing Podcast #8 "What is The Why? Clearly Defined Goals with Rachel Anzalone" | 15 Aug 2022 | 00:42:59 | |
"I think that's where a lot of breakdown happens is thinking that 'there is a formula and I can just take this client and plug their stuff into the formula and I'm going to get the result.' So I do really think that it needs to be customized." - Rachel Anzalone
Rachel Anzalone is a mentor, advisor, and strategic thought partner who helps entrepreneurs take their businesses to the next level with her unique approach to business growth strategy. After over 20 years in the trenches of entrepreneurship, brick and mortar small business, corporate enterprises, and digital marketing, Rachel has developed an approach to thought partnership like no other. Rachel uses her expertise in holistic wellness, personal and collective development, as well as work-life integration to create a unique approach that blends thoughtfulness, deep self-inquiry, and personally aligned business strategies. In this interview, Rachel shares her experiences and what she learned while blending her knowledge of marketing with her passion for holistic health.
Website: https://rachelanzalone.com/ | |||
| The NTM Growth Marketing Podcast #7 "Protection Starts with People, Cybersecurity with Michael Bailey" | 08 Aug 2022 | 00:43:24 | |
"I think it's really important. It's one of the things that helps me get up and motivates me is that I feel like I'm working towards a very good cause and a very important thing that will become more and more prevalent in people's daily lives going forward." - Michael Bailey
Michael Bailey has been in tech marketing for over ten years. He helped grow Wombat Security to a successful exit to cybersecurity leader Proofpoint. Recently he has acted as an advisor for several startups, and currently manages Proofpoint's core threat protection product marketing team. He has spoken on the intersection of people and cybersecurity and enjoys educating professionals and users alike on improving their cybersecurity posture. In this interview, Mike discusses the importance of cybersecurity and his development and experience in marketing for threat protection.
Website: https://www.proofpoint.com/us | |||
| #124 "AI, Storytelling, and the Evolution of Tech Marketing with Heather Srigley and Yoel Knoll" | 10 Feb 2025 | 00:35:17 | |
Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel's expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley's journey with NeuReality and Yoel Knoll's quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today's tech landscape.
Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments | |||
| The NTM Growth Marketing Podcast #6 "What's New in Digital with Leona Snell" | 01 Aug 2022 | 00:14:09 | |
"I think empathy has a different definition to different people, and so I think for me… the first step to understanding how to practice empathy in project management… you could start off with your agendas. These daily, weekly, monthly check-ins with your team, they're not just about work." - Leona Snell
In this interview, Leona Snell, Project Manager at No Typical Moments, speaks with Andrew about her experience working as a Project Manager and how her position incorporates many roles under the scope of digital marketing. She discusses the different uses for various data collection and communication software, the demand for emotionally intelligent leaders, and the development of the project management role and how they've taken on more than they were initially intended to through the era of remote work.
Website: https://notypicalmoments.com/ | |||
| The NTM Growth Marketing Podcast #5 "Authors Unite with Tyler Wagner" | 25 Jul 2022 | 00:37:29 | |
"The thing I love about marketing, and that I hate about it– it's like a paradox there, is that it's endless possibilities. I love that, but the thing that I don't like is that it is the reason my brain never stops talking to me." - Tyler Wagner
Tyler Wagner is the founder of Authors Unite, a community of authors made to support one another during their process of writing and publishing a book. With his 3-month program, he has helped many people with their personal goals, whether that's to become a leader in their field, start a business of writing books, or to simply create more passive income for themselves. His passion in helping others share their message speaks volumes to the kind of person Tyler is. In this interview, Tyler discusses how his business differs from similar formats and the importance of offering marketing tools and resources to his client base as well as how he handles marketing for his own business.
Website: https://authorsunite.com/ | |||
| The NTM Growth Marketing Podcast #4 "Budget Bytes with Beth Moncel" | 25 Jul 2022 | 00:28:53 | |
"I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good." - Beth Moncel
Beth Moncel founded Budget Bytes in 2009 and for the last thirteen years, has been dishing out healthy, inexpensive recipes and teaching kitchen basics through her popular blog and corresponding cookbook, Budget Bytes - Over 100 Easy Delicious Recipes to Slash Your Grocery Bill in Half. She loves getting creative in the kitchen and hopes to show others just how fun and rewarding cooking can be. In this interview, Beth discusses her brand and how she keeps her marketing authentic while still engaging her audience with the content.
Website: https://www.budgetbytes.com/ | |||
| The NTM Growth Marketing Podcast #3 "MoveU with Kathryn Hopkins" | 25 Jul 2022 | 00:39:50 | |
"It's really about confronting those topics that are uncomfortable for people and then making it more comfortable, making it entertaining. Education can be boring at times… our goal is to make education as entertaining as possible." - Kathryn Hopkins
Kathryn Hopkins is MoveU's Digital Marketing Manager and their own personal "Sporty Spice." You'll find her either on-the-go in her comfy clothes or dressed her absolute best with no in-betweens. After spending her early adulthood studying and working in a variety of countries, she found that she had evolved into a well-rounded professional who specifically thrives in the Health & Wellness environment, which led her to her career with MoveU. In this interview, Kathryn talks about her goals and intentions as Digital Marketing Manager for MoveU and the thought process behind the posts they make on social media.
Website: https://moveu.com/ | |||
| The NTM Growth Marketing Podcast #2 "NFL Tennessee Titans with Nate Bain and Jenny DeLoach" | 25 Jul 2022 | 00:42:20 | |
"I think what's amazing about music and sports and the throughline with that and marketing and live events is that you're just continuing to create experiences for people and open up opportunities for people within those experiences." - Jenny DeLoach
Nate Bain is in his sixth season in the NFL and third with the Titans in 2019. He joined the Titans in 2017 after three seasons with the Los Angeles Rams, where he was the team's digital media manager. As social media manager, he is responsible for all of the club's social media accounts, strategy and content ideation. Jenny DeLoach is a Nashville Native, worked in the music business as a talent representative in the live touring space for the last 12 years and joined the Tennessee Titans less than a year ago and currently serves as the Director of Marketing and Fan Engagement. In this interview, Nate and Jenny discuss their experiences and passions behind their careers in marketing, specifically with the sports industry and with the NFL.
Website: www.tennesseetitans.com | |||
| The NTM Growth Marketing Podcast #1 "What's New in Digital with Lindsey Bast" | 01 Jul 2022 | 00:17:10 | |
"If you are the type of person who gets in the creative flow for a 24 hour period once a month. That is your flow, that works for you. Own it, go with it. Come up with your video and content ideas when you feel most inspired. You don't necessarily need to fit into someone else's box of output." - Lindsey Bast
In this interview, Lindsey Bast, Senior Strategist and Advertiser at NTM, speaks with Andrew about the big questions surrounding what the formula is these days and what's working in digital marketing. She discusses the importance of authenticity in business and marketing, the benefits of testing multiple variations to find the formula that best fits your needs, and how omnipresence is more important than ever.
Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments | |||
| SFH # 180 Positive Leadership with Jim Mallozzi | 13 Dec 2021 | 00:45:32 | |
"We learn best and perform best in environments that are supportive, enriching, and light giving. Based on what's called a heliotropic effect, which is kind of a fancy word that says plants and all living organisms grow towards light." - Jim Mallozzi, Mindset Advisors Jim is a seasoned veteran of the Financial Services industry. During his career he has worked throughout the US, Europe, Asia and Latin America helping lead the transformation industries and businesses. As the Principal at Mindset Advisors, he has helped global educational companies, high-tech manufacturing companies and financial service companies build strong management teams through a hands-on application of the principles of Positive Leadership. In this episode of The School for Humanity, I speak with Jim about his passion for international business, positive leadership, and what it takes to create better business results. | |||
| SFH # 179 Avoiding Mistakes with Patrick Burke | 06 Dec 2021 | 00:38:13 | |
"I always say that nothing in business defies logic, so if you look at business logically and think things through there's a lot of major business downfalls that can be avoided. And that's my goal: I want people to have fun, make money and do good." - Patrick Burke Patrick Burke is the Managing Partner of Burke & Schindler PLL and Concentric Wealth Management. Passionate about helping entrepreneurs start, grow, manage, and build valuable businesses, he has advised more than 200 successful start-ups, and is an expert across multiple disciplines including mergers and acquisitions, business financing, and deal structuring. He lives in Cincinnati with his wife and is an avid swimmer, cyclist, drummer and grandfather. In this Episode of The School for Humanity, I speak with Patrick about his new book The 10 Biggest Business Mistakes And How To Avoid Them, his first big business mistake, helping entrepreneurs, and partnerships that work. Let's dive in! Website: http://www.burkecpa.com/ | |||
| SFH # 178 Optimizing Human Capital with Joe Bacigalupo | 29 Nov 2021 | 00:36:19 | |
"AlliancesHub came out of a concept that in life we need to have resources around us to be able to be successful. You can't dive into this world without the support of alliances or teams, so the Hub in this case is you. So AlliancesHub means you are the Hub and everybody around you is connecting through you to support you to move forward." - Joe Bacigalupo, AlliancesHub International, LLC. Joe is a Managing Partner and an Executive Advisor at AlliancesHub International, LLC. He holds a Bachelor of Science in Electronics Engineering, an M.B.A. in General Management, and a Graduate Marketing Certification. Joe's professional experience includes leadership roles managing domestic and international operations with Enterprise Application Software, IT consulting, Management Consulting, Telecommunications Equipment, and Technology companies. In this episode of The School for Humanity, I speak with Joe about how the AlliancesHub was created, developing an exceptional workforce, team building, and talent optimization. Website: https://www.allianceshub.com/ | |||
| SFH # 177 Bringing Consciousness to Business with Joe Laranjeiro | 22 Nov 2021 | 00:52:12 | |
"For me, leadership is when you have someone that cares deeply about those they influence, that trusts those that are with them, that gives credit to those when it applies, that give appreciation, that can admit their mistakes, that have that emotional intelligence to not hold grudges, to let others take credit, to find opportunities to let others succeed, and to seek advice and the input of others." - Joe Laranjeiro, Conscious Business Institute Joe leads Conscious Business Institute's development initiatives and operations. Joe's passion for conscious living and client services make him a trusted facilitator. Prior to CBI, Joe spent 18 years working intimately with some of the world's most well-known organizations, most recently as Director and Client Business Partner with the Nielsen Company where he led research & analytics engagements with premier global clients. In this episode of The School for Humanity, I speak with Joe about his role at the Conscious Business Institute and his journey to find out what leadership is, creating a better way to live and work, conscious and self leadership, and the conscious business wisdom principles. Let's dive in! Website: https://consciousbusinessinstitute.com/ | |||
| #123 "Navigating B2G Marketing with Omer Frenkel" | 03 Feb 2025 | 00:24:27 | |
"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need." -Omer Frenkel
LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/
Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ | |||
| SFH # 176 Change Leadership with Nancy Murphy | 15 Nov 2021 | 00:31:15 | |
"I created the Intrapreneurs Influence Lab to really bring the best of what I have learned and to teach all of those things I wish I knew earlier on about how to lead change effectively and to put that into a program that I would offer for other Intrapreneurs." - Nancy Murphy, CSR Communications Nancy Murphy has spent her career saying what others are afraid to – and learning to say it in ways that others will listen. She's the founder and president of CSR Communications and creator of Intrapreneurs Influence Lab. Her passion is helping leaders of change within established organizations (intrapreneurs) influence and persuade others so that they can realize their vision for change faster, with less frustration and resistance. In this episode of The School for Humanity, I speak with Nancy about being an internal change agent, resistance to change, and change leadership. Let's dive in! Website: www.csrcommunications.com | |||
| SFH # 175 Making an Impact with Seth Blaustein | 08 Nov 2021 | 00:38:11 | |
"Why aren't we doing this? Why haven't we done this? Why not create a school of fish that's bigger than the biggest sharks out there? That's where the idea was really born for Dollar Donation Club, which was to unify in our big vision, to unify a billion people giving just a $1/month toward the world's best social impact solutions out there, and ultimately creating the world's first collective billionaire super philanthropist." - Seth Blaustein, Dollar Donation Club
Let's dive in! Website: https://dollardonationclub.com/ | |||
| SFH # 174 Do What Matters Most with Rob Shallenberger | 01 Nov 2021 | 00:42:41 | |
"Pre-Week Planning is the process, it is the habit, that will empower someone to schedule their priorities rather than prioritize their schedule...It's the most important habit a person could actually develop in their lives if they want to live a life by design instead of a life by default." - Rob Shllenberger, Do What Matters Most Rob Shallenberger is the Founder and CEO of Becoming Your Best Global Leadership. Rob is devoted to helping individuals and organizations achieve their maximum potential and has trained and coached hundreds of companies around the world, including many Fortune 500 organizations, in leadership, planning, and time-management. Previously, he served as an F-16 Fighter Pilot in the Air Force for 11 years. Rob, along with his brother Steve Shallenberger, have a new book out called, "Do What Matters Most: Lead with a Vision, Manage with a Plan, Prioritize Your Time." In this episode of The School for Humanity, I speak with Rob about leaving the fighter pilot world for the business world, the three habits for time management and productivity, his own pre-week planning process, and becoming intentional about what matters most. Let's dive in! Website: becomingyourbest.com
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