Explorez tous les épisodes du podcast The NOW Gen
| Titre | Date | Durée | |
|---|---|---|---|
| Grace Kao on How Audio Marketing is Redefining Brand Connections | 19 Dec 2024 | 00:27:05 | |
We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery. 🔗 Stay in touch with TheNowGen! | |||
| EP 156 | Cultural Nuances, Digital Transformation, and Marketing for the NOW Generation with Kunal Mehta | 18 Nov 2024 | 00:34:27 | |
In this episode, we sit down with Kunal Mehta, Global Head of Marketing, Communication, and Brand at dsm-firmenich Animal Nutrition & Health. With over 20 years of experience spanning strategic brand management, campaign innovation, and digital transformation, Kunal shares invaluable lessons learned from his career across industries, countries, and cultures. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 147 "Energizing Brand Engagement: eCommerce Personalization with Viviana Muci" | 01 Aug 2023 | 00:40:20 | |
The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced marketers to constantly seek better ways to engage with them. In today's episode, we have the pleasure of hosting Viviana Muci, the Global Digital Marketing & eCommerce Director at Bang Energy. She shares with us her invaluable insights on this fast-paced race of brand engagement and personalized eCommerce strategies. Tune in to discover her experiences in the energy drink industry and how she has successfully positioned her brand as relevant to the NOW generation. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 146 "Marc Maleh’s Take on Technology Innovation in Retail and Ecommerce" | 11 Jul 2023 | 00:34:52 | |
In today's world, technology is a big influence on brands. Innovation is vital for brands to remain relevant for the NOW gen consumer. In this episode, we will discuss emerging technology's impact on the retail industry and e-commerce platforms. Brands are constantly looking for ways to improve their customer's experience, and including the newest technologies might seem like the way to go. Our guest Marc Maleh, the SVP of Emerging Technology and Connected Experiences at Valtech Commerce, shares his take on this topic with us. Tune in to listen to what our guest has to say about implementing technology into your brand's strategy to create connected experiences. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 145 "Creating Communities in the Video Game Industry with Rafael Tello" | 20 Jun 2023 | 00:32:47 | |
In this episode, we dive into the video game industry from a different point of view. This industry is now evolving into having more all-in-one characteristics. Video game users are constantly looking for more in their gaming experiences, and that’s where creative thinking needs to come in. Listening to your audience first will always lead you to success. Still, on a regional level and specifically for the Latin American market, a more specific approach is required in order to incorporate consumer needs and market trends. Rafael Tello, the Regional Lead Latam at Activision Blizzard Entertainment, shared his takes on how video games are changing to fit the need for instant gratification from the NOW generation. Listen to this episode to learn more about his experience in this industry. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 144 "Authentic Connections and Storytelling with NFL Fans According to Sarah Bishop" | 30 May 2023 | 00:34:51 | |
The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In this podcast episode, we spoke with Sarah Bishop, the NFL Vice President of Brand and Consumer Marketing. She shares insights on establishing emotional connections with their audience, emphasizing the importance of authenticity and humanizing NFL players as crucial elements for their success. Tune in to her episode to discover more about the NFL's activities during the off-season and how they continuously prioritize their fans in all their endeavors. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 143 "Instant gratification push Tatiana Holifield’s audience engagement strategy" | 09 May 2023 | 00:31:51 | |
The NOW Generation’s need for instant gratification is a constant in most industries. The audio entertainment industry is not the exception, and brands must keep up with everything the consumer asks. This is also required with speed. With the bigger scope of options available for audiences to choose their entertainment, brands are moving towards engaging with them meaningfully by catering to their need for more. In today’s episode, we talk with Tatiana Holifield, the Vice President of Digital Content & Audience Engagement from Sirius XM + Pandora. Her role in the audio entertainment industry has allowed her to understand what today’s generation wants, and she shares her insights on consumer engagement and their need for speed. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 142 "Consumer engagement in a fast-paced world with Suzanne Lindberg" | 17 Apr 2023 | 00:38:47 | |
Having a strong social media presence is something that brands in the NOW Gen are looking for. Marketer are looking to create connections with their customers, and social media has become the perfect channel. In today’s episode we will talk about the positive results that come from organic connection with customers, specifically through social media. If you want to learn about a more human approach to this customer engagement get your notepad, because today’s episode is full of incredible insights from a marketing star. Our guest, Suzanne Lindbergh, Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at UBER, shares her best practices and motivates marketers to start now. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 141 "Innovation, Growth, and Marketing in Don McGuire’s industry" | 27 Mar 2023 | 00:36:03 | |
In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the technology industry. To talk about what is happening in this industry, we have Don McGuire, the Chief Marketing Officer for Qualcomm. With his knowledge of tech marketing, moving from B2B to B2C marketing efforts, and putting the consumer at the center of everything, this episode is incredibly relevant to any branding or marketing professional. So listen along to hear from an expert in an industry that is continuously making our lives better. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 140 "Aaron Kaufman’s Game Plan to EngageWith Users Based on 2K’s Bold Identity" | 06 Mar 2023 | 00:54:16 | |
The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer engagement. Podcast guest Aaron Kaufman, Social Media Director from 2K Core Games & Corporate Channels, discusses creating connections between the consumer and the brand, engaging through the community of the video game industry. His insights and experience in this industry help us understand that their strategies go beyond just a game plan. He has been a fundamental part of developing popular video games and firmly believes that fan gratification is vital to success. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 139 "How Chris Vetrano Builds Customer Culture and Engagement in the Micro-Mobility Industry" | 06 Feb 2023 | 00:39:15 | |
Speed can be experienced daily. As a result, mobility is a vital part of our daily routines. Brands like Lyft, from the micro-mobility industry, are working hard to provide the world’s best transportation means. Episode guest Chris Vetrano, Head of Partner & Customer Engagement Bikes Scooters & Transit at Lyft, talks to our host about customer experience and engagement in the micro-mobility industry. From his vast experience in different sectors to creating a CX that allows users to plan, enjoy, and move freely and with speed to where they need to be. Lyft’s CX in this fast-paced industry is all about learning from the consumer’s needs, and Chris’s human approach makes the difference. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 138 "Video in Digital Platforms from Char Alfonzo’s Creative Perspective" | 09 Jan 2023 | 00:41:35 | |
In today’s age, digital platforms are one of the most used ways to consume video. This trend has pushed brand marketing to move toward becoming entertainment channels for their consumers. In this episode, the VP of Global Creative from Fresh, Char Alfonzo, talks to us about his take on digital platforms, marketing campaigns, sustainability, and customer-centric branding. His experience in the beauty industry and creative digital marketing allows him to see the consumer’s needs and figure out the best way to approach them with impactful storytelling. He also tells us about his work at Fresh and how the luxury of self-care can be a sustainable indulgence. 🔗 Stay in touch with TheNowGen! | |||
| E155 | Mastering Media Strategy with Michelle Kircher-Weiskittel | 05 Sep 2024 | 00:25:26 | |
Welcome to another insightful episode of The Now Gen Podcast! 🎙️ In this episode, we're thrilled to have Michelle Kircher-Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, share her expertise on the evolving landscape of media strategy. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 137 "Alicia Enciso's Relentless Transformation is the Mindset that will keep Brands Relevant" | 05 Dec 2022 | 00:31:21 | |
Brands are constantly working to be relevant for their ideal customers. Older and younger brands are trying to be on trend for the NOW generation. In this episode, guest Alicia Enciso, CMO at Nestlé USA, gives us her takes on what makes a brand remain relevant while bringing new ideas to the table. Her experience has made her one of Brand Innovator’s Top 100 Women, among other recognitions. Listen to her episode to learn more about Nestlé’s innovation. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 136 "Guillaume Simon touches on Innovation and adaptability in the confectionery industry" | 30 Nov 2022 | 00:39:55 | |
Sweets are part of everyone’s life. We love candy. The confectionery industry in the U.S. has managed to stay relevant even after major global events like the pandemic. In this episode, we have Guillaume Simon, Chief Growth Officer at Ferrara Candy Company, a Ferrero-affiliated company. We talked to him about all things candy. His expertise and insights about innovation and strategies are spot on. Don’t miss out on this episode to learn more about what is coming for the confectionery industry, from innovation all the way to e-commerce. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 135 "How Marissa Solis Scores the Perfect Strategies for a Renowned Brand on a Global Scale" | 15 Nov 2022 | 00:38:51 | |
Are you a sports fan? If so, this is the episode for you. If you are not an NFL fan, you’ll probably be one after you listen to this episode. Our guest is Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL. Marissa’s inspiring background and experience are a testament to her success. Listen along to learn more about her takes on marketing, consumer engagement, brand evolution, and cultural representation. We don’t want to spoil it, so give it a listen, it will for sure be a “touchdown” episode. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 134 "The New Power of Being Latino is The NOW Trend" | 03 Oct 2022 | 00:42:55 | |
The Hispanic community is continuously growing in all areas, including marketing. Passion, family, flavor, and joy are common qualifications of the Latino community. Our guest Stacie de Armas, Senior Vice President of the DEI and initiatives at Nielsen, and Latina herself, talked to our guest Francisco Serrano about her extensive experience with multicultural media planning, public affairs and diverse cost consumer insights, and research about Hispanic culture and communities. Also advising brands to increase and improve their marketing approach to this bracket of society. Listen to find insights and outsides from a passionate member of the Latino community with an exciting life story. It was a complete pleasure to have Stacie in our podcast, her contagious personality and knowledge will enchant you. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 133 "The Beauty Of Creating A Strong Brand In An Ephemeral World" | 09 Sep 2022 | 00:37:10 | |
The fragrance industry is constantly challenged by the ephemeral nature of beauty. The needs of consumers change with the trends and keep brands on their toes. In this episode, our guest Natalia Formosa, Senior Brand Manager, Global Mass Fragrances at Coty, spoke with our host, Francisco Serrano, about where is the beauty of creating a strong brand in this momentary present. From innovation, reaching younger audiences, and being an authentic brand, her insights are valuable not only for those of you interested in the beauty industry but for all branding professionals. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 132 "The New Value Proposition Agencies Must Offer Now" | 22 Aug 2022 | 00:23:41 | |
Beautiful and creativity are important in your marketing strategies, but the value proposition you offer needs to speak louder. In this fast-paced world, consumers are looking for the best they can get, and the first option in front of them. In this episode, our guest Gabriel Schmitt, Co-Chief Creative Officer at FCB New York, spoke with our host, Francisco Serrano, about creativity and value proposition. The multiple award-winner shared with us the importance of listening to your customers in creating trends. And having fun in what you do. Listen to this episode full of incredible advice. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 131 "Brands and Globalization: How to conquer New Markets" | 15 Jul 2022 | 00:36:29 | |
Globalization is a part of our daily lives. We live in a globalized world. But for brands, it can be hard to arrive at a new location especially if it is across the world. Alexandre Ronsin, our episode’s guest, has not only done this in East Asian countries but explained to us what he’s learned from the experience. Along with our host, Francisco Serrano, they discussed globalization, culture adaptation, and brand identity. Listen to hear their valuable insights. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 130 "Lessons for Marketing and Business Learned at Racing School" | 18 Apr 2022 | 00:42:06 | |
Do you know the similarity between marketing and racing cars? In this episode, we will talk about the importance of having a well-planned marketing strategy for your brand and how it reassembles the idea of driving a car. Kevin Shapiro, Senior Marketing VP at Coty, shares this metaphor where active brand management can grow many brands in most categories in the beauty, luxury, and lifestyle. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 129 "PEPSICO Labs: Faster, Stronger, Better Through Tech Innovation" | 11 Mar 2022 | 00:36:33 | |
Innovation, start-ups, and the everchanging consumer’s expectations are challenges the NOW Generation brands are experiencing. In this episode, Jenny Oh, GM of PepsiCo Labs, tells us about everything that they are doing to integrate new technology from dynamic and innovative tech startups to launch one of the world’s best-known CPGs for the future. From looking for solutions, and having quick trials, to understanding data that allows them to find the best fit for their consumer needs. Her conversation is delightful and filled with knowledge. Listen to this episode to learn more about her approach to life and work. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 128 "The NOW Gen, Craft Spirits, and Personalization" | 15 Feb 2022 | 00:26:57 | |
The exponential growth the spirit industry experienced after the pandemic has made brands like Eastside Distilling innovate and grow into spaces they never thought of reaching. Their Chief Branding Officer, Janet Oak, talked to our host about the challenges, innovation, sustainability, and the e-commerce frenzy in this episode. Her experience and passions show throughout this interview, just like it does in her brand. Helping the world become a better place is one of her biggest passions. Listen to Janet’s expertise in cultivating loyalty and finding sustainable options to improve a brand’s products. Changing the market for spirits and revolutionizing the way we drink by offering constantly evolving personalized experiences. 🔗 Stay in touch with TheNowGen! | |||
| E154 | TikTok is Redefining Brand Engagement in the Digital Age by Sofia Hernandez from TikTok | 13 May 2024 | 00:34:39 | |
In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 127 "The importance of speed and agility in data driven digital marketing" | 10 Jan 2022 | 00:35:51 | |
The marketing industry is a moving journey where you need to learn faster to become relevant. Rahul Chowdhury tells us about rapid changes in digital marketing and understands that nothing is static. Rahul reminds us of the importance of building a great team in these NOW Gen moments, having processes, and having the agility to be able to see business along with the consumer. But do you know what agility means? It is about creating an operational model process based on data and then analytics, which converts the data into insight. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 126 "Innovation and Brand Portfolio Strategy" | 22 Dec 2021 | 00:41:29 | |
What is the advantage of Eduardo Vivas, an ex-salesman in the marketing world? First, he has the eye to see an opportunity to connect with the consumer directly at the point of purchase, learn about the market and not only hear but see in action all the strategies and make decisions, remembering every time goes faster and faster. 🔗 Stay in touch with TheNowGen! | |||
| Season1 Episode 125 "Digital Business as a Powerful Growth Engine" | 30 Nov 2021 | 00:38:01 | |
Have you wondered what goes into the wire transfer industry? In this episode, we talk with Francisco Tejeda, VP of Digital Business at Intermex, Wire Transfer, about using digitalization to connect with people and make business efficient. His previous experience also prepared him for the customers’ required speed for his current company. Get ready to hear an honest, human-centered, leader who encourages the NOW Generation to enjoy what we are doing and look forward to growing where we are. Francisco’s insights are remarkable, and his experience backs him up. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 124 "The Multidisciplinary Approach in Business" | 13 Oct 2021 | 00:34:52 | |
Do you enjoy outdoor experiences? Having business success is like going camping. You need the right resources and the correct strategy to know where is the ideal camping site and be rewarded with a great view. Grace Guerra understands the importance of embracing something that makes a difference when working with brands. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 123 "Finance and Business Growth in The NOW Gen" | 26 Aug 2021 | 00:40:25 | |
Do you hear about the digitalization of banks? These institutions have to change and accommodate millennial needs and preferences. Rich Radice reminds us of the significance of digital transformation. If an industry does not digitally transform, it will be left behind. Rich told us why he started his business, to provide financial advice in this new digital world that requires a successful financial business adapted to the NOW Generation. Is renew or die. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 122 "Creating Marketing Strategies for Premium Luxury Brands" | 26 Aug 2021 | 00:29:07 | |
Luxury brands can be intimidating sometimes, but our episode guest Morgan Jennings, the Digital Marketing Strategist at Audi of America, helps us to understand what premium/luxury car brands are truly all about. Her experiences and insights really gave us a look into what car dealerships are going through after the pandemic. From not being able to have people at the dealerships to implementing online services, it sure has been a roll. Listen to our episode to learn from Morgan about how marketing and consumer experience change from CPGs to Premium/Luxury brands. 🔗 Stay in touch with TheNowGen! | |||
| Season 1 Episode 121 "Brand Purpose and Engaging Marketing Strategies for The NOW Gen" | 26 Aug 2021 | 00:46:34 | |
Client engagement is essential for any brand, but it should always come with solutions. Jos Harrison, Global Head of Brand Experience and Design at Reckitt, tells us all about connection. His experience in different industries, from interior design to consumer packaged goods, has given him a broad understanding of this matter. Jos also talks about the way brands manage to connect with people on The NOW Gen and create a meaningful purpose and connection between them. This episode is full of invaluable insights and great tips. 🔗 Stay in touch with TheNowGen! | |||
| E153 | Empowering Innovation with Lauren Sallata, CMO of Ricoh USA | 27 Mar 2024 | 00:21:05 | |
Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability. Known for her visionary leadership and strategic prowess, Lauren shares invaluable insights on creating impactful marketing strategies that resonate in today’s dynamic business ecosystem. 🔗 Stay in touch with TheNowGen! | |||
| E152 | The Landscape of Consumer Engagement with Úrsula Mejía Melgar, Marketing Director at Diageo | 04 Mar 2024 | 00:28:37 | |
Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Úrsula shares invaluable lessons on enhancing consumer engagement, leveraging technology to create personalized content, and making data-driven decisions that lead to success. Whether you're a marketer eager to adapt to the shifting paradigms of consumer behavior or a business leader looking to stay ahead of the curve, this episode is packed with actionable intelligence aimed at defining the future of e-commerce and consumer engagement. 🔗 Stay in touch with TheNowGen! | |||
| Special Episode - Unleashing Speed: Insights from Industry Experts at CES 2024 | 20 Feb 2024 | 00:24:14 | |
We started the year at CES 2024 and got to talk to experts from various industries. They all agreed that the NOW generation of consumers is looking for speed. Listen to what they had to say about their experiences and the current technological advancements presented at CES 2024. 🔗 Stay in touch with TheNowGen! | |||
| Special Episode 150 "Building Brands with Personality is Nick Horan’s CX Strategy" | 03 Oct 2023 | 00:34:04 | |
The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking topics shaping the future of brand-consumer interactions with our special guest, Nick Horan, the Global Brand Experience Lead at Reckitt. Enjoy this episode recorded from 121's, our sponsor, studio hub in Guadalajara, Mexico. From Nick Horan's remarkable background and expertise in the field to the exponential increase in brand-consumer engagement, we'll uncover the secrets behind giving customers unforgettable brand experiences. As we dive deep into today's episode, get ready to ignite your passion for branding and consumer engagement! 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 149 "Product Personalization should rely on Empathy says Jonathan Halvorson" | 18 Sep 2023 | 00:29:09 | |
In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s episode, we have Jonathan Halvorson, the Global SVP of consumer Experience & Digital Commerce at Mondelēz, who shares the importance of personalized communication with your consumer and how innovation looks different for every brand. Tune in to hear more about his experience in the CPG industry and his take on what makes brands stay relevant for the NOW gen consumer. 🔗 Stay in touch with TheNowGen! | |||
| Season 2 Episode 148 "For Customer Journey, Todd Hassenfelt Plans for Pivots not Perfection" | 22 Aug 2023 | 00:38:04 | |
Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s episode, our guest Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, shared his experience with the customer journey and the evolution of brand experiences. Listen to his episode to learn valuable insights about evolution, the consumer journey, and the ultimate balance of innovation and speed. 🔗 Stay in touch with TheNowGen! | |||