The Next CMO – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

The Next CMO

Planful

Business & Entrepreneuriat

Technologie

Fréquence : 1 épisode/58j. Total Éps: 133

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

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Site

RSS

Apple

Données mises à jour le 04/07/2026

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇩🇪 Allemagne - Marketing
24/02/2026
#74
🇩🇪 Allemagne - Marketing
30/08/2025
#70
🇨🇦 Canada - Marketing
22/07/2025
#78
🇨🇦 Canada - Marketing
21/07/2025
#32
🇬🇧 Grande Bretagne - Marketing
21/07/2025
#76
🇨🇦 Canada - Marketing
16/07/2025
#96
🇨🇦 Canada - Marketing
15/07/2025
#55
🇩🇪 Allemagne - Marketing
11/06/2025
#97
🇩🇪 Allemagne - Marketing
10/06/2025
#72
🇫🇷 France - Marketing
26/05/2025
#87

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://integralads.com/insider/driving-outcomes-viewability-research/
1 partage
https://www.taylor.com/art-of-marketing-operations
1 partage

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 63%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

People, Purpose, and Performance with Melissa Puls of Ivanti

Saison 1 · Épisode 1

mardi 4 novembre 2025 • Durée 47:43

After 30 years in marketing, Melissa Puls, CMO and SVP, Customer Success & Renewals at Ivanti, has seen it all: the highs, the lows, and the evolution of marketing itself. In this episode, she shares how she’s built her career around people-first leadership, purpose-driven strategy, and performance that actually moves the business forward. Melissa breaks down why B2B and B2C are outdated concepts, why it’s time to think “business-to-human,” and how aligning marketing, customer success, and renewals can transform growth. She also opens up about lessons learned from failure, how AI is reshaping efficiency and personalization, and why transparency and data-driven decisions are a CMO’s real superpowers. Whether you’re a rising marketing leader or a seasoned exec, this episode delivers practical insights on building teams, earning trust, and driving measurable impact across the entire customer lifecycle.

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Goal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8x8

Saison 1 · Épisode 1

vendredi 12 septembre 2025 • Durée 35:07

What if marketing didn’t just support company strategy, but shaped it from the start? 8x8 CMO Bruno Bertini breaks down how today’s marketing leaders can elevate their role through goal-driven alignment, end-to-end customer experience, and real-world applications of AI. Bruno shares his approach to building marketing-led OKRs, driving measurable outcomes like LTV and retention, and using AI to streamline enrichment, targeting, and creative production. It’s a must-listen for CMOs who want to operate as true business leaders and make marketing central to growth.

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Growth, Autonomy, and Thriving in Private Equity with Meghann McNally of Wrench Group

Saison 1 · Épisode 1

vendredi 1 août 2025 • Durée 33:26

How do you thrive in private equity while maintaining local autonomy and driving growth? Meghann McNally, CMO of Wrench Group, shares her unique approach to leading marketing in a fast-growing, private equity-backed company. From scaling brand strategies in 27 markets across 14 states to navigating the challenges of a male-dominated industry, Meghann emphasizes the importance of hands-on leadership and data-driven decision-making. She also reveals how fostering curiosity, maintaining local connections, and balancing efficiency with personal touch have been key to Wrench Group’s success.

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Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ

Saison 1 · Épisode 1

jeudi 10 juillet 2025 • Durée 30:39

What does it take to merge companies, scale globally, and lead with clarity in times of change? Benoit Skinazi, CMO of Equativ, shares lessons from his journey founding a company, navigating two major mergers, and growing to a 750-person global team. Benoit unpacks how transparency, trust, and storytelling helped align teams across cultures and time zones, why CMOs must balance short-term impact with long-term brand building, and how empowering high-performing teams drives sustainable growth.

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Leading Through Change and Building Resilience with Alice Palmer of InvoiceCloud

Saison 1 · Épisode 1

jeudi 26 juin 2025 • Durée 40:35

What does it take to lead marketing across multiple industries—and stay ahead of the curve? Alice Palmer, CMO of InvoiceCloud, shares how she’s built a successful career across creative tech, cybersecurity, and digital payments by embracing change, trusting her gut, and staying laser-focused on impact. She dives into leading marketing in PE-backed environments, executing a six-month rebrand under a legal deadline, and using AI for synthetic persona testing and funnel optimization. Along the way, Alice reflects on how parenting lessons—like prioritization and adaptability—have sharpened her leadership style and strategic instincts.

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Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift

Saison 1 · Épisode 1

mercredi 11 juin 2025 • Durée 32:51

What makes a campaign truly effective? In this episode of The Next CMO Podcast, host Scott Todaro speaks with Dimitri Vlachos, CMO of Spacelift, to explore what it really means to run strategic, measurable campaigns. With over 15 years of marketing experience, Dimitri shares his perspective on aligning with sales, empowering SDRs, and avoiding reactive, jargon-heavy approaches. They discuss the importance of building momentum beyond product launches, creating campaigns with clear goals, and developing post-acquisition strategies that stick. From lessons learned to advice for aspiring CMOs, this episode is packed with insights for marketing leaders at every stage.

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Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee

Saison 1 · Épisode 1

mercredi 16 avril 2025 • Durée 40:48

What does it take to turn a complex product into a brand people trust—and even love? In this episode, Jasper Martens of PensionBee shares how he did it. From launching with little more than an idea to leading marketing through major growth milestones, Jasper unpacks the strategies behind emotional connection, customer advocacy, and bold brand plays. Whether you're in B2C or B2B, his perspective offers practical lessons on scaling with purpose, embracing feedback, and building a brand that truly resonates.

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Mastering the First 90 Days, Aligning with Business Goals, and Driving Measurable Impact with Nate Skinner of AffiniPay

Saison 1 · Épisode 126

jeudi 20 mars 2025 • Durée 35:51

Stepping into a CMO role? Your first 90 days can make or break your success. In this episode of The Next CMO, host Scott Todaro talks with Nate Skinner, CMO of AffiniPay, about how to navigate this critical transition, align marketing with business goals, and drive measurable impact. Drawing from leadership roles at AWS, Oracle, and Salesforce, Nate shares insights on financial responsibility, understanding customers over competitors, and building a high-performing team. They also dive into AI’s role in marketing, key performance metrics, and the biggest pitfalls CMOs should avoid.

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Data-Driven Decision-Making, Creative Storytelling, and Customer-Centric Marketing with Jill Thomas of PGA TOUR Superstore

Saison 1 · Épisode 1

jeudi 6 mars 2025 • Durée 39:44

What happens when a marketing leader blends creativity with data to drive customer-first strategies? In this episode, Jill Thomas, CMO of PGA TOUR Superstore, dives into the evolution of retail marketing, the power of data-driven decision-making, and the role of storytelling in brand building. Jill shares insights from her experience at notable brands like Disney and Cinnabon, revealing how marketers can balance analytics with creativity to stay ahead. She also dives into the rapid changes in the golf industry, the challenges of scaling personalization, and why understanding your customer is more critical than ever. Whether you're a B2C or B2B marketer, this episode is packed with practical lessons to help you lead with impact.

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Doing More with Less, Building CFO Trust, and Maximizing Marketing’s Impact with Lisa Cole and Domenic Colasante of 2X

Saison 1 · Épisode 1

jeudi 6 février 2025 • Durée 40:15

When budgets shrink and executive scrutiny increases, CMOs must rethink how they allocate resources to maximize impact. Scott speaks with 2X’s CMO Lisa Cole and CEO Domenic Colasante about how leaders can prioritize high-value initiatives and shift from tactical execution to strategic leadership. They discuss why budget constraints can actually be a superpower, how to align marketing with business goals, and why financial acumen is key to CMO success. Plus, they share practical tips on leveraging AI, improving cross-functional collaboration, and making marketing a true business driver. If you're looking to optimize your 2025 marketing strategy, this episode is packed with insights to help you scale smarter.

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The Next CMO – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other2

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other2

Apple Podcasts

Spotify