Explorez tous les épisodes du podcast The Next Big Idea

"This Is Really Bad." That's the not-so-comforting headline of Stephen Witt's mega-viral New York Times essay about a dawning realization among Silicon Valley researchers that "AI may no longer be entirely within human control." The piece is a sobering account of the rogue-AI incidents that have everyone from Anthropic CEO Dario Amodei to King Charles warning of existential peril unless we slow down. But Witt isn't just another voice in the alarmist chorus. He lays out four concrete ways to rein in this technology before it's too late. We talk about why we should investigate AI breakouts like plane crashes (7:39), how AI risk went from niche worry to political flashpoint (30:48), and why the smartest people in tech still can't agree on whether AI is just buggy software or a tiger we haven't learned to tame (44:44). 🎧 Check out Stephen's previous appearances on the show where we spoke about Jensen Huang and the robotics revolution 🎥 The Next Big Idea is on YouTube! You can find our episodes here 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

Do we have free will? Do we have a choice in what we do? Philosophers and theologians have debated these questions for centuries; Robert Sapolsky answered them when he was 14. Free will, he concluded, simply does not exist. Robert is now in his sixties. He has degrees from Harvard and Rockefeller University; he won a MacArthur “genius” award; and he’s a professor at Stanford, where he holds joint appointments in biology, neurology, and neurosurgery. But despite how much time has passed and how long his CV has grown, he never lost his youthful fascination with free will — or our lack thereof — so he decided to write a book about it. It’s called Determined, and in addition to assembling a formidable case against free will, Robert makes the intriguing argument that if we can abandon our illusion of volition, we can build a more humane world. This episode first aired in January 2024. 🎥 The Next Big Idea is on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

We’ve gotten very good at cutting people off. But have we forgotten how to work through our differences? In The Art of Fighting, bestselling author and conflict resolution expert Priya Parker challenges the idea that disagreement is a sign of a broken relationship. She argues that avoiding difficult conversations can quietly erode the very connections we’re trying to protect. The answer isn’t to fight more, but to develop what she calls “healthy heat”: the ability to hold tension with care long enough to get somewhere new.  In this conversation with Rufus, Priya reveals why lasting communities need conflict as much as love, how to recognize which fights are worth having, and why some couples actually schedule their arguments. She also shares how to ask better questions during disagreements, make apologies that lead to real repair, and know when it’s time to let a relationship end. __________ 🎧 Check out Priya's previous appearance on The Next Big Idea here 🎥 The Next Big Idea is on YouTube! You can find our episodes here 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

America was founded on a radical promise: all people are created equal. But for 250 years, some of the country’s most powerful thinkers have been arguing the opposite. In Country of Lords, historian Kim Phillips-Fein traces the largely forgotten intellectual tradition that has defended hierarchy, from the Founding Fathers and Gilded Age industrialists to today’s tech elite. She reveals how inequality has repeatedly been reframed as natural, necessary, and even good for society, and why those arguments are resurfacing at a moment of extraordinary wealth concentration. In this conversation with guest host Michael Kovnat, Kim explores the dark side of meritocracy, why some of America’s richest men believed wealth proved superiority, and how ideas once considered fringe are finding new life in Silicon Valley. With AI threatening to concentrate wealth even further, she asks a question that has followed America since its founding: how much inequality can a democracy survive? 🎥 The Next Big Idea is on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

Will Storr is the author of the dazzling books The Science of Storytelling and A Story Is a Deal, and in this episode, he tells us everything he knows about humanity’s greatest invention: story. More than just entertainment, Will argues, story is what we do and who we are. It’s how we make sense of the world, captivate, and persuade. And yet for all its power, storytelling isn’t some elusive magic trick — it’s a skill. One you can learn. Will’s here to show you how. (This episode originally aired in February 2025.) 🎧 Listen to Will’s other appearance on the podcast here 🎥 The Next Big Idea is on YouTube! You can find our episodes here 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🔗 Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

Henry David Thoreau was a philosopher, poet, and pencil-maker. He was a great resigner and, above all, a superb writer whose masterpiece, "Walden," is considered by many to be America's first environmentalist manifesto. But John Kaag has a different view. "Thoreau's attempt to 'get back to nature,'" he and co-author Jonathan Van Belle wrote in their book, Henry at Work: Thoreau on Making a Living, was an "attempt to get away from the capitalist rat race." By resigning from that race, Thoreau was, in a sense, reclaiming life—he was making a conscious choice about what to respect and where to tap meaning. "The abiding message of 'Walden,'" according to John and Jonathan, is that "the frenetic busyness of modern life should never be confused with the essential business of living." In this episode, which first aired in July 2023, John Kaag and Caleb explore Thoreau's life and career, and they come away with surprising lessons about why we work and how we can make it more meaningful — how we can, in Thoreau's words, "live deliberately." __________ Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

How did a group of notoriously difficult French philosophers become intellectual rock stars on American college campuses — and how much do their ideas matter today?  In The Frenchmen, writer and editor Emily Eakin traces the unlikely rise of French theory and the thinkers who transformed how a generation understood language, truth, power, and identity. In this conversation with guest host Michael Kovnat, Emily explains why figures like Jacques Derrida and Michel Foucault became irresistible to students in the ’70s and ’80s, and how theory offered both intellectual sophistication and a new way to challenge the establishment. They explore how these ideas helped shape identity politics and our modern suspicion of institutions, why theory eventually fell out of fashion, and the scandals that accelerated its decline. Plus, Emily makes a surprising case for why the age of AI might prove some of the French theorists right. 🎥 The Next Big Idea is on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free

Democracy is in the dumps. OK, that's a bit dramatic. But it's definitely not working as well as it used to. Good thing Daron Acemoglu — Nobel laureate, MIT Institute Professor, and one of the world's most-cited economists — has a plan to fix it. Today on the show, he explains why liberal democracy has faltered in the post-industrial age and makes the case for upgrading it to a new "working-class liberalism" built around good jobs, strong communities, and greater tolerance. We also discuss what today's populist movements get right and wrong, and why immigration has become such a powerful political fault line. Plus: Why Daron, once skeptical that AI would amount to much economically, now thinks a transformation larger than the Industrial Revolution is on the table. His new book is What Happened to Liberal Democracy? Remaking a Politics of Shared Prosperity. __________ 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosures: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

What if creativity isn’t a talent you’re born with, but a muscle you’ve simply stopped using? In Daily Creative, Blythe Harris and Mallory May make the case that everyone is creative — even the people convinced they can’t draw, paint, write, or make anything “good.” The real problem is that perfectionism, routine, and our obsession with getting things right have trained many of us to stop experimenting altogether. In this conversation with Rufus, Blythe and Mallory reveal why even a few minutes of creative play can boost well-being, sharpen your thinking, and pull you out of autopilot. They share simple ways to quiet your inner critic, explain why constraints can actually make you more creative, and show how noticing what catches your eye can help you develop a point of view that’s genuinely your own. And in an age of AI and automation, they argue that exercising your creativity may matter more than ever. 📕 Learn more about Blythe and Mallory’s book at https://dailycreative.com/ and be sure to check out their Substack: https://dailycreative.substack.com/  🎥 The Next Big Idea is now on YouTube! You can find our episodes⁠ ⁠⁠⁠⁠here⁠⁠⁠⁠⁠. ✉️ Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosures: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

Want to be a better leader? Start by doing less. In her new book, Leadership Intelligence, Caroline Webb shows how smart delegation, ruthless prioritization, and the right time management techniques can help you make better decisions. In this episode, Caroline and Rufus discuss how to be a better leader by using your time more intentionally, delegating work you should no longer own, and helping your team do their best thinking. Caroline shares practical tools for team management, decision-making, communication skills, saying no without damaging relationships, avoiding multitasking, and focusing on the highest and best use of your leadership. __________ Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi Wealthfront Disclosures: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

Today, we're revisiting Rufus's conversation with Yuval Noah Harari about his book Nexus. It's Harari at his best — a soaring overview of human history that turns, almost imperceptibly, into a gripping argument about the world we are building right now. The questions he raises about how AI affects our politics are even more relevant now than they were back then. At the time, Harari warned that AI was moving "much, much faster" than he expected. Since then, it has only accelerated — and so have Harari's concerns. At Davos this year, he said: "Anything made of words will be taken over by AI. If laws are made of words, then AI will take over the legal system. If books are just combinations of words, then AI will take over books." Which makes the ideas they explore in this conversation feel less like speculation about the future and more like a description of the present. __________ 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. __________ Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosure: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

Your brain is a master storyteller. The problem? It’s also an unreliable narrator. We like to think our beliefs are built on facts, logic, and careful reasoning. But psychologist and author Owen Fitzpatrick argues that the process often works in reverse: we decide what feels true, then search for evidence that proves us right. This can reinforce limiting beliefs, fuel political polarization, and make us surprisingly susceptible to propaganda. In this conversation with guest host Michael Kovnat, Owen explores how these narratives shape our confidence, identity, and decisions — and what it takes to change them. 📖 Inner Propaganda: Leading Hearts and Minds Through Turbulent Times by Owen Fitzpatrick 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it's 20% off). Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Launch and grow your business with nearly 30 years of expertise behind you at northwestregisteredagent.com/nbifree Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosure: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

We’ve had many bracing thinkers on this show, but Sara Walker might take the cake. A physicist and astrobiologist at Arizona State University, her book Life as No One Knows It: The Physics of Life's Emergence is a thrilling exploration of life's origins and the search for it across the cosmos. This episode first aired in December 2024. 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it's 20% off). Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Launch and grow your business with nearly 30 years of expertise behind you at northwestregisteredagent.com/nbifree Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosure: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

We’ve optimized nearly every part of modern life. So why does it feel like we’re missing the experience of actually living it? In The Small Stuff, Ian Bogost argues that our obsession with happiness, productivity, and efficiency has stripped everyday life of something essential: gratification, the immediate pleasure of physically engaging with the world around us. Today, he makes the case for rediscovering the sensory delights hiding in the life you already lead. 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it's 20% off). Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Launch and grow your business with nearly 30 years of expertise behind you at northwestregisteredagent.com/nbifree Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosure: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

We live in a world that worships talent, a world that cheers natural athletes, exalts child prodigies, and venerates virtuosos. But admiring people who are blessed with innate abilities can lead us to underestimate the range of skills that we can learn and how good we can become. As Adam Grant explains in his new book, “Hidden Potential,” growth is not about the genius you possess — it’s about the character you develop. Adam joins us today to talk about developing the character skills, motivational tools, and learning systems that can help ordinary people achieve extraordinary things. This episode first aired in October 2023. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠here⁠⁠⁠⁠⁠⁠. ✉️ Follow Rufus on LinkedIn⁠⁠⁠⁠⁠, subscribe to our⁠ Substack⁠⁠⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠ 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to ⁠granola.ai/idea⁠⁠ IM8 — Athletes, doctors, David Beckham... they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠⁠im8health.com/nbi⁠⁠⁠ Momentous — If you want to try Momentous Signature Spec Creatine, head to ⁠livemomentous.com⁠⁠ and use code IDEA for up to 35% off your entire first order. Northwest Registered Agent — They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠⁠⁠ Upwork — Visit ⁠upwork.com⁠⁠ right now and post your job for free. Wealthfront — Earn up to 4.30% APY with Wealthfront’s high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosure: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at ⁠wealthfront.com/promo-terms⁠. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit ⁠www.FDIC.gov⁠.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

We've spent the last few years watching AI transform the digital world. Now it's coming for the physical one. Humanoid robots are leaving the lab and entering homes, factories, and workplaces. But are we witnessing another ChatGPT moment, or are these machines still years away from becoming truly useful? Journalist Stephen Witt has spent months inside the world's leading robotics companies to find out, and what he discovered surprised him. Check out Stephen's article "Are Humanoid Robots Ready to Be Deployed?" and his previous appearance on this show. *** 🎥 The Next Big Idea is now on YouTube! You can find our episodes⁠ ⁠⁠⁠⁠here⁠⁠⁠⁠⁠. ✉️ Follow Rufus on⁠ ⁠⁠⁠LinkedIn⁠⁠⁠⁠, subscribe to our⁠ ⁠⁠⁠Substack⁠⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea⁠ IM8 — Athletes, doctors, David Beckham... they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠⁠ Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com⁠ and use code IDEA for up to 35% off your entire first order. Northwest Registered Agent — They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree⁠⁠ Upwork — Visit upwork.com⁠ right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront’s high-yield cash account for a limited time: https://wealthfront.com/nbi *** Wealthfront Disclosure: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at ⁠wealthfront.com/promo-terms⁠. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash.  FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit ⁠www.FDIC.gov⁠.  Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

Why do some people seem to create opportunities wherever they go while others spend years waiting for the right break? According to Cate Hall — lawyer turned poker player turned drug addict turned CEO of a $3B foundation — the difference isn't luck. It's the ability to question assumptions, reject the default path, and realize the world is far more malleable than it seems. In this episode, Rufus and Cate explore what it really means to become a high-agency person — a.k.a. someone who just does things. Together, they unpack why ambition isn't the same as agency, how fear of embarrassment and an obsession with hard work hold us back, and why curiosity, unconventional thinking, and expanding your "surface area for luck" are the keys to creating extraordinary opportunities. Cate's new book, You Can Just Do Things, is out now. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠⁠. ✉️ Follow Rufus on LinkedIn⁠⁠⁠⁠, subscribe to our Substack⁠⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠ 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea⁠ IM8 — Athletes, doctors, David Beckham... they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠⁠ Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com⁠ and use code IDEA for up to 35% off your entire first order. Northwest Registered Agent — They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree⁠⁠ Upwork — Visit upwork.com⁠ right now and post your job for free. Shopify — Stop waiting for permission to build something. Your next revenue stream starts free at⁠ ⁠shopify.com/nbi⁠⁠

In the age of AI, endless information, and instant certainty, philosopher Lani Watson argues that questions — not answers — are humanity's greatest intellectual advantage.  Today, she explains why curiosity is a biological superpower, why schools unintentionally teach us to stop questioning, and how learning to embrace a question-oriented mindset can make us better thinkers, leaders, and humans. Lani’s new book is Q: The Hidden Power of Questions in a World That Wants Answers. You can take her Questioning Strengths Assessment here. *** 🎥 The Next Big Idea is now on YouTube! You can find our episodes⁠ ⁠⁠⁠⁠here⁠⁠⁠⁠⁠. ✉️ Follow Rufus on⁠ ⁠⁠⁠LinkedIn⁠⁠⁠⁠, subscribe to our⁠ ⁠⁠⁠Substack⁠⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to ⁠granola.ai/idea⁠ IM8 — Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at⁠ ⁠im8health.com/nbi⁠⁠ Momentous — If you want to try Momentous Signature Spec Creatine, head to⁠ livemomentous.com⁠ and use code IDEA for up to 35% off your entire first order. Upwork — Visit⁠ upwork.com⁠ right now and post your job for free. Shopify — Stop waiting for permission to build something. Your next revenue stream starts free at⁠ ⁠shopify.com/nbi⁠⁠

First, a few numbers. This year Amazon, Microsoft, Alphabet, and Meta will spend more than $700 billion building AI infrastructure. There are 1,500 data centers in development across the country. AI-linked stocks make up at least 40% of the S&P 500. These are the kinds of numbers that make some economists jumpy. If this whole AI thing doesn't pan out, they warn, we're headed for the mother of all crashes. But Azeem Azhar is not one of those economists. He and his team recently spent months turning the AI economy inside out, and they just released a report called The State of the AI Economy. It contains surprising answers to what has become an increasingly pressing question: is this the biggest bubble ever blown, or are we building the durable machinery of a radically more abundant world? In this conversation, Azeem joins Rufus to unpack why AI adoption is growing faster than the internet or mobile, what Wall Street and Silicon Valley may still be getting wrong, and why the most important skill in an AI-powered future may have nothing to do with AI. Along the way, they explore energy, jobs, investing, AI safety, and what exponential change means for the next generation. 💬 PULL QUOTES: "Two years ago I would have said to [my kids], 'Listen, you need to learn how to use AI.' I don't think that's as true now as it was. They need to know how to engage with it. But more importantly, they really need to know how to think for themselves." "If you look at revenue per employee at really excellent firms in the traditional economy, it's $400,000 per employee. Anthropic is up at $10 million." "The thing that shows up in 50 or 60% of investment booms that turn to bubbles is when funding quality gets a bit funky. Last year, the funkiness was low. Now the funkiness is the way the salmon looks at an all-you-can-eat sushi at about 3:30 in the afternoon. It's still edible, but it's not as good as it was at 1:15." 👤 About the Guest:  Azeem Azhar is the founder of Exponential View, a deeply-researched newsletter that has become essential reading for nearly 300,000 investors, entrepreneurs, academics, and policymakers. He is an executive fellow at Harvard Business School, a visiting fellow at Oxford, and a former correspondent for the Economist. He’s also an entrepreneur, an investor, the author of The Exponential Age, and a past guest on this show. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to ⁠granola.ai/idea⁠  IM8 — Athletes, doctors, David Beckham… they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at⁠ ⁠im8health.com/nbi⁠⁠  Momentous — If you want to try Momentous Signature Spec Creatine, head to⁠ livemomentous.com ⁠and use code IDEA for up to 35% off your entire first order. Northwest Registered Agent — They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at⁠ ⁠northwestregisteredagent.com/nbifree ⁠⁠ Upwork — Visit⁠ upwork.com right now and post your job for free. Shopify — Stop waiting for permission to build something. Your next revenue stream starts free at⁠ ⁠shopify.com/nbi⁠⁠

Most people think success comes from having an original idea. Mark Pincus thinks that's one of the most expensive mistakes you can make. After building one of the most successful gaming companies in history, he believes the best products rarely begin as completely new ideas. Instead, they start with a deep understanding of what already works, a relentless focus on making it better, and just enough novelty to make people care. In part two of our conversation, Mark shares his "Proven, Better, New" framework for building products, explains why AI is creating the greatest opportunity for builders since the birth of the internet, and reveals the surprisingly simple habits that have shaped his career, leadership philosophy, and life. Along the way, he discusses ambition, parenting, creativity, and why a more playful approach to your career may be the key to doing your best work. Chapters: (00:00) The Cheat Code for Building Winners  (04:29) The Secret Behind Every Hit Product (12:53) The Best Time to Build Is Now (18:14) Why Work Should Feel Like Play  (28:05) The Framework For A Better Year  (33:04) Parenting Like a Founder  (38:16) The Screen Time Debate Is Broken  🎥 The Next Big Idea is now on YouTube! You can find our episodes⁠ ⁠⁠⁠⁠here⁠⁠⁠⁠⁠ ✉️ Follow Rufus on⁠ ⁠⁠⁠LinkedIn⁠⁠⁠⁠, subscribe to our⁠ ⁠⁠⁠Substack⁠⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠ 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to ⁠granola.ai/idea⁠ IM8 — Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at⁠ ⁠im8health.com/nbi⁠⁠ Momentous — If you want to try Momentous Signature Spec Creatine, head to⁠ livemomentous.com⁠ and use code IDEA for up to 35% off your entire first order. Northwest Registered Agent — They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at⁠ ⁠northwestregisteredagent.com/nbifree⁠⁠ Upwork — Visit⁠ upwork.com⁠ right now and post your job for free. Shopify — Stop waiting for permission to build something. Your next revenue stream starts free at⁠ ⁠shopify.com/nbi⁠⁠

Podcasting is lousy with guests who peddle advice about starting businesses, building careers, and living full lives. Few of these gurus have actually accomplished anything. Fewer still have advice that comes anywhere close to revelatory. Mark Pincus is the rare exception. The founder of 10 companies, Mark is best known for Zynga, the gaming juggernaut behind FarmVille and Words With Friends. At its peak, Zynga was valued at more than $12 billion and accounted for 20% of Facebook’s page views. It was so big, in fact, that Mark Zuckerberg once admitted to Mark Pincus, “Zynga is the only company that is capable of being an actual Facebook competitor.” Across his 30-year career, Mark — Pincus, not Zuck — developed a cheat code for building products people love and living a life anyone would admire, and that cheat code winds its way through his new book, Life at the Speed of Play. Today, he shares how he learned to trust his gut, why most founders build too much and test too little, and how failure taught him to move faster, pivot sooner, and search for real signals instead of hope. 📖 CHAPTERS: (02:22) The Fight That Changed His Life  (08:25) The Startup Decision That Matters Most (17:00) The Fastest Way to Make People Care (20:42) The Day Mark Zuckerberg Proved Him Wrong  (31:59) Why Most Startups Build Too Much  (40:11) How The Founder Is Employee #1 (43:39) The Culture Hack That Scales (51:37) The Framework Behind FarmVille 📱 This is part one of our conversation with Mark. The second installment will be out on Monday. If you can’t wait until then, you can listen right now in the Next Big Idea app. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. ✉️ Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea IM8 — Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠ Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order. Northwest Registered Agent — They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠ Upwork — Visit upwork.com right now and post your job for free. Shopify — Stop waiting for permission to build something. Your next revenue stream starts free at ⁠shopify.com/nbi⁠

For years, cardiologist Eric Topol hunted for the rarest people in America: those over 80 who had never been sick. When he finally found 1,400 of them, he made a shocking discovery. It wasn't their genes. These "super agers" were often the last ones standing in families where everyone else died decades earlier. So what separates people who live into their 80s or 90s feeling great from those who battle chronic disease? In his new book, Super Agers, Eric reveals what the science actually shows, shares practical advice you can use at any age, and takes on the bro scientists selling false promises along the way. This episode first aired in July 2025. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠ Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠ Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at ⁠shopify.com/nbi⁠

Despite decades of urgency and alarm, progress on climate change has felt frustratingly slow. What if we've been going about it all wrong? Elizabeth Dunn and Jiaying "JZ" Zhao think there's a missing ingredient in the conversation: joy. In their new book, Leave the Lights On, Liz and JZ draw on psychology, behavioral science, and sustainability research to argue that the most effective climate solutions aren't rooted in guilt, fear, or self-denial. They're rooted in easy choices that also make your life better. Today on the show: why doom-and-gloom messaging backfires, what bacon dipped in maple syrup has to do with saving the planet, how buying more underwear might just protect our species, and why the choices that help most are also the ones that make us happier. *** Chapters: (00:00) Introduction  (02:23) Why Climate Fear Backfires (09:24) The Case for Making Meat a Treat (17:44) The BLT Climate Paradox (20:53) The Hidden Climate Cost of Your Bank Account (23:50) Fast Fashion, Slow Happiness (31:10) Why Driving Makes Us Unhappy (39:08) The Best Trips Are Closer Than You Think (45:24) The Science of Social Tipping Points (49:41) The Climate Power of a Single Vote About the Guests:  Elizabeth Dunn is a professor of psychology at the University of British Columbia and one of the world's leading researchers on happiness and well-being. Her work explores how people can use their time, money, and relationships to build more satisfying lives. Jiaying Zhao is a professor of psychology and the founder of the Behavioral Sustainability Lab at the University of British Columbia. Her research focuses on climate action, behavioral change, and the role of psychology in accelerating the transition to a more sustainable future. *** 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠ Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠ Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at ⁠shopify.com/nbi⁠

Publisher, scientist, humorist, diplomat — Benjamin Franklin was America's first polymath. Today, with help from Eric Weiner, we revisit Franklin's life, searching for tips about how to be healthy, wealthy, and wise. This episode first aired in July 2024. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠ Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠ Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at ⁠shopify.com/nbi⁠

"We’re entering our 250th birthday, and we’re not quite in the mood for a birthday party. We’ve been tearing ourselves apart." That's what Walter Isaacson told Rufus when they sat down last year. But, he says, it doesn't have to be that way. "Let's use this birthday party as a chance to try to heal some of the divides." Walter's latest book is The Greatest Sentence Ever Written. That sentence? “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Yes, it’s eloquent, but more than that, it gave the United States a mission statement, one that we are still striving — fitfully, imperfectly — to meet. With America's 250th birthday just a few days away, we think it's the perfect time to revisit this conversation with Walter about how that sentence came to be written, what it meant to the founders, and why it still matters today. 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. 📱Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at shopify.com/nbi

On Thursday, Rufus and Robert Wright (The God Test) talked about AI as a new stage in the evolution of intelligence — and about the very human traits already showing up in our machines: empathy, deception, power-seeking, seduction. Today, they ask the harder question: what happens when these machines become the object of a geopolitical arms race? 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

Does the logic of human destiny now lead to artificial intelligence? Are we creating a higher form of intelligence in our own image? And, if so, what kind of image is that? These are the questions celebrated author Robert Wright asks in his new book, The God Test, which was published this week. Bob argues that we should not be surprised to see signs of deception, power-seeking, flattery, and autonomy in AI systems. These are not alien traits; they are behaviors that show up again and again in intelligent systems — including us. And if there is an evolutionary process at work in AI, then we are not just observers: we are part of the selection pressure. In the end, we may get the AI we deserve. This was such a wide-ranging conversation that we’ve divided it into two episodes. Today, we begin with the cosmic story: how life became mind, how mind became culture, and how culture has now begun to build a new mind — one that may surpass us. 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

Most of us swear we have no free time. But the week is 168 hours long. Subtract a 40-hour job and eight hours of sleep a night, and you're left with 72 hours. So where do they go? Today, Laura Vanderkam, author of the new book Big Time, shares her system for reclaiming her free time, including her method for knocking out "someday" projects in small daily bites. 🎬 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱 Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at ⁠foratravel.com/idea⁠ Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠ Shopify ➡️ Launch your business for just $1/month. Start selling today at ⁠shopify.com/nbi

GPAs. Citations. Step counts. Likes. We love a good metric, don't we? It tells you exactly where you stand, no arguing. Mention a 4.0 to a high schooler and they'll know exactly what you mean. Tell a fellow Fitbit-wearer you just hit 10,000 and they'll nod approvingly. But that clarity has a price. To make a metric that clean, that portable, you have to sand off all the nuance, all the context, everything that made the thing worth measuring in the first place. And philosopher C. Thi Nguyen thinks that's quietly rewiring us. In his book The Score: How to Stop Playing Somebody Else's Game, he argues the metrics we chase have stopped measuring our values and started setting them. 🎬 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱 Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

The World Cup kicked off over the weekend, and so far the mood is meh. Fans are fuming over sell-your-kidney ticket prices, frightened by reports that ICE may target matches, tailgates, and sports bars, and generally feeling down on this quadrennial celebration. We wanted to know: Is there any joy left in this thing? So we called up Simon Kuper. He's a columnist at the Financial Times, "one of the best sportswriters in the English language today" (The New Yorker), and author of the Next Big Idea Club must-read World Cup Fever. He's also attended every World Cup since 1990. Simon tells us how the tournament bridges political divides, why suicides decline during the World Cup, whether “sportswashing” really works, and which storylines to follow, no matter if you're a die-hard footy fan or a first-time viewer. 🔗 SPONSORED BY: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

Nearly half of all Americans believe AI is bad for humanity. Peter Diamandis is not one of them. On his podcast, Moonshots, and in his new book, We Are as Gods, co-written with the inimitable Steven Kotler, he makes the case that artificial intelligence is already ushering in a world of abundance — think radical life extension, 10 billion humanoid robots, and agents that do your job while you're sipping a latte. He knows it may not be all sunshine and hydroponic roses, but he believes our future is incredibly bright. And he's putting his money where his mouth is: XPRIZE, the nonprofit he founded more than 30 years ago to bankroll breakthroughs, just announced it's giving $3.5 million to filmmakers who conjure convincingly optimistic visions of the future. Rufus and Caleb don't have their film treatment ready yet, but they do have plenty of questions for Peter and Steven about flying cars, the future of work, worst-case scenarios, and the new commandments for working with AI. 💬 LINES WE LOVE: “If you’re in ninth grade and you’re using AI to do your homework, that’s just stupid, and you shouldn’t be allowed to do that. But if you’re in ninth grade and you’re using AI to help you build a starship to go to Alpha Centauri, or create a new form of energy, or something that’s way beyond your dreams — and it’s enabling you to up-level your ambition and your abilities — then that’s amazing.” —Peter Diamandis “Human writing is weird, it's surprising, it's idiosyncratic, it has high prediction error. An LLM optimizes towards the mean, towards the average. It standardizes output... [It] may make your writing look a lot cleaner to you, but it's actually hurting communication and it's hurting persuasion. Average gets ignored; remarkable gets remembered.” —Steven Kotler "I'm not worried about artificial intelligence. I'm worried about human stupidity.” —Peter Diamandis 🎬 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. 📱 Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

Modern life has not been easy on our brains. Average IQ scores rose steadily throughout the last century. Now they appear to be leveling off. The problem, according to neuroscientists, may be that we have reached our neurobiological limits. Our brains simply can’t work any harder. Luckily, science writer Annie Murphy Paul has a solution. In her book The Extended Mind: The Power of Thinking Outside the Brain, she draws on a wealth of scientific research to show that we’re smarter when we get out of our heads. By offloading our memories onto our phones, making decisions based on our bodily sensations, using tactile tools to solve abstract problems, drawing inspiration from our surroundings, and arguing with our friends, we can access intelligence that exists beyond the confines of our craniums. In this episode, Annie explains how to do it. This episode first aired in June 2021. Sponsored By: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

Nicholas Epley is a mind reader. But he doesn’t have ESP or practice hypnosis. He's not telepathic or clairvoyant. Sure, you could ask him to read your fortune, but you'd be better off with a Magic 8 Ball. When we say Nick is a mind reader, what we mean is he studies mind reading at the University of Chicago — studies, as he puts it, "how we make inferences about each other's thoughts and beliefs and attitudes, and mostly how we screw that up." Today, he makes small talk — and big talk — with Rufus about his new book, A Little More Social, which draws on the dozens of studies he's run with thousands of participants to show that talking to strangers, cringe as it may feel, can enliven your days, lengthen your life, and maybe even heal our politics. If you enjoyed this episode, check out our conversations with Charles Duhigg, Leslie John, David Brooks, Marc Schulz, Anna Sale, and John Colapinto. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 Sponsored By: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

What do your five senses — sight, sound, smell, taste, and touch — have to do with happiness? According to Gretchen Rubin, a great deal. The world around us, she says, has the potential to dazzle, to entertain, to trigger a state of rapture. If only we pay attention. Today on the show, she shares the tools she's developed to delight in the physical world. She spoke to Rufus in April 2023 about her book Life in Five Senses. Sponsored By: Fora — Become a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

America's a funny place. It's not a country with a fixed geographic or religious identity. We don't have a common story of divine creation. "What we have," writes Ben Rhodes in his new book, ⁠All We Say⁠, "are words." The words of the founding documents, yes — but also "the words of speeches spoken by Americans who call us to be that better version of ourselves." Ben has spent more time with great American speeches than just about anyone. For eight years, he was a speechwriter in the Obama White House, crafting some of the defining oratory of the era. His new book is a 250-year tour through 15 speeches that built the country, challenged it, and raised its sights. He tells us how FDR changed the course of WWII from behind the lectern, how MLK ad-libbed one of the most famous lines in American history, and what Obama's 2008 speech about race can teach today's politicians about storytelling. And he makes the case that America needs great oratory now more than it has in a long time. 💬 LINES WE LOVED: “Try to imagine American identity without speeches. It's hard to do. It's almost like secular scripture. Think about the Gettysburg Address, Lincoln's second inaugural, the ‘I Have a Dream’ speech or those Kennedy speeches — or, if you're a Republican, the speeches that Reagan gave. I would argue that one of the reasons our politics is so fractured and we can't talk to each other or persuade each other of anything is because we're not doing that anymore.” “Obama used to say to me, ‘Remember that everything we do is just we're trying to tell the best story we can about America and what it can be.’ Not only is every speech a story, but every speech is a chapter in a larger story we're trying to tell.” 🔗 LINKS + SPONSORS: If you enjoyed this episode, you might also like our conversations with Erik Larson, Walter Isaacson, Eric Weiner, and Jill Lepore. Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

In his mega-bestseller Four Thousand Weeks, Oliver Burkeman showed that the finitude of life “isn’t a reason for unremitting despair, or for living in an anxiety-fueled panic about making the most of your limited time. It’s a cause for relief.” In his follow-up book, Meditations for Mortals, he invites us to embrace what he calls “imperfectionism.” Accept your limitations, your finitude, your lack of control — because “the more we try to render the world controllable,” he warns, “the more it eludes us; and the more daily life loses … its resonance, its capacity to touch, move and absorb us.” This episode first aired on October 31, 2024, but it wasn’t Oliver’s first appearance on the show. Back in 2022, he sat down with our curator Malcolm Gladwell. You can find that conversation here. 💬 LINES WE LOVED: “Turning towards the limited situation in which we find ourselves is ultimately freeing, energizing, and conducive to meaningful productivity.” “Getting on top of all your to-dos is impossible because there's always a bigger space of things that we could do than things that we're going to be able to do.” “Everything is either a good time or a good story.” 🔗 SPONSORED BY: The Next Big Idea Club ➡️ Join today and we’ll send you a copy of David Epstein’s latest bestseller, Inside the Box. Use code PODCAST to save 20% at nextbigideaclub.com Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

Nicholas Thompson, CEO of The Atlantic and host of "The Most Interesting Thing in AI," joins Rufus and Caleb to explain why the machines may master our minds long before they master our muscles — and what that gap tells us about where AI is headed. Along the way: why human podcasters still beat AI ones, how Nick learned to stop worrying and love open source, and where he'd point an infinite AI budget. 🎧 Check out Nick’s previous appearance on the show here. 📦 Join the Next Big Idea Club and we’ll send you a copy of David Epstein’s new book, Inside the Box, and an invitation to a members-only Q&A with David on May 26. Learn more at nextbigideaclub.com/ 🔗 SPONSORED BY: Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to ⁠granola.ai/idea⁠ Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at ⁠incogni.com/nbi⁠ Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at ⁠quince.com/nbi⁠ Shopify ➡️ Launch your business for just $1/month. Start selling today at ⁠shopify.com/nbi⁠

The Greek philosopher Epicurus made a rather bold claim over two thousand years ago. The key to life, he said, is simple: pursue pleasure and avoid pain. Around this maxim he developed a school of philosophy, Epicureanism, which promised its adherents that if they took care of their basic needs, surrounded themselves with trustworthy friends, and developed a basic understanding of science, they would be happy. But is it really that simple? Can the advice of someone born 2,363 years ago still hold true? To answer these questions, we turned to Emily Austin, professor of philosophy at Wake Forest University and author of the delightful book Living for Pleasure: An Epicurean Guide to Life. (This episode first aired in January 2023.) Sponsored By: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea  Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi  Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi    Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

You can run from uncertainty, but you can’t hide. The thing to do, says Simone Stolzoff, to develop comfort with ambiguity and build tolerance for the unknown. His new book is How to Not Know: The Value of Uncertainty in a World that Demands Answers. Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

In the last 20 years, there has been a dramatic change in our understanding of neuroplasticity — the brain’s capacity to grow new neurons. In the last five years, we’ve learned that your hippocampus, the part of your brain responsible for learning and memory, can get bigger at any age. Majid Fotuhi, who teaches at Johns Hopkins, has been at the forefront of a new body of research demonstrating that lifestyle changes — tweaks to the way you exercise and eat, adjustments to your sleep and mindset — can improve your brain health no matter how old you are. They can even reverse early-stage Alzheimer’s. His new book is The Invincible Brain, and the message is clear: with the right lifestyle and mindset changes, you can grow a bigger brain. 🔗 LINKS AND MENTIONS: Check out our playlist of health-related episode on Spotify The Next Big Idea Club — Save 20% on any membership when you use code PODCAST at nextbigideaclub.com Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

Is freedom overrated? In his new book, Inside the Box, David Epstein argues that constraints, limits and obstacles are what stimulate creativity, innovation, collaboration and personal contentment. 📦 Get David’s new book delivered straight to your door by joining the Next Big Idea Club! Learn more at nextbigideaclub.com (use code PODCAST for 20% off). 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea  Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi  Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi    Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide. 🔗 SPONSORED BY: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality. We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer. Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Every few months, we pick one book with the power to change how you see the world. Then we build an experience around it: author conversations, reading guides, key insights, and a community of people who love talking about ideas. In this episode, we reveal our latest pick. And stick around for a sneak peek of Rufus's conversation with the author. 📚 READY FOR MORE? Join the Next Big Idea Club at nextbigideaclub.com and use code PODCAST to save 20% on your membership The entire interview is available now in the Next Big Idea app 🔗 SPONSORED BY: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. Check out Nir’s previous appearance on the show ⁠here⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller Apple: The First 50 Years. We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And who's the frontrunner to succeed Tim Cook? The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Tony Fadell led the teams that created the iPod, iPhone, and Nest Thermostat. In his book Build: An Unorthodox Guide to Making Things Worth Making, he shares everything he’s learned about building great companies and game-changing products. (This episode first aired in September 2022.) The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

When journalist Sebastian Mallaby approached Demis Hassabis, Google's AI chief and a man with a lifelong mission to build superintelligence, about writing his biography, he made the following pitch: "If you're going to disrupt people from head to toe, you owe them an explanation of why you're doing it. What motivates you? Why do something this dangerous?" Today, Sebastian tells us what answers he found. Sebastian's new book, The Infinity Machine, is out now. Pick up a copy from Amazon, Audible, or Bookshop.org. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

In 2023, Patrick Radden Keefe met a man who told him, "I might have a story for you." When you're Patrick — New Yorker staff writer, author of "some of the most memorable nonfiction books of the last decade" (that's the New York Times talking) — this is a hazard of the trade. But he heard the guy out. The guy said he knew a family whose 19-year-old son had died in mysterious circumstances. "He went off the balcony of a luxury apartment building overlooking the Thames." When the boy's parents started looking into it, they made an astonishing discovery: Their son — a nice, upper-middle-class Londoner — had been running around the city posing as the son of a Russian oligarch. "This guy said only about that much," Patrick tells us in today's episode, "and I knew if the family would talk to me, this was my next thing." His new book is London Falling: A Mysterious Death in a Gilded City and a Family's Search for Truth. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

It’s a big, bad, scary, lonely world out there. Lucky for us, Jenny Lawson — aka the Bloggess — has collected more than a hundred tricks and tools that have helped her keep going, and she shares them in her heartwarming and hilarious new book, How to Be Okay When Nothing Is Okay. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. If you enjoyed this conversation, check out Arthur’s previous appearances on the show ⁠here⁠ and ⁠here⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠