The New Music Business with Ari Herstand – Détails, épisodes et analyse

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

This week, on the New Music Business Podcast, Ari sits down with Louis Marks and Fabian Brown of Ropeadope Records, a label that’s been around in the jazz world for 25 years and has worked with Snarky Puppy, Christian Scott, Greg Spero, Terrace Martin, Questlove, Spanish Harlem Orchestra, Taj Majal, Dirty Dozen Brass Band, Sister Gertrude Morgan, and so many more. In this episode, Louis and Fabian talk about how most of their artists cannot make a living just from streaming revenue. They share the ways they’ve been evolving, as a label, to elevate and lift their artists in the ever changing landscape of the new music industry. This conversation discusses the ins and outs of streaming, social media, physical sales, downloads, bandcamp, touring, patronage, community, and so much more. 

00:00 - Introduction

04:55 - The Mission of Ropeadope Records

18:43 - Rethinking the Value of Music

24:22 - Preserving Contemporary Music

31:32 - Re-Educating Fans and Focusing on the Connection

44:44 - The Limitations of Streaming Platforms

53:29 - Exploring Alternative Models for Artist Support 

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Ropeadope Records:

Website: https://ropeadope.com/

Instagram: https://www.instagram.com/ropeadope/

Bandcamp: https://ropeadope.bandcamp.com/

X: https://x.com/ropeadope

YouTube: https://www.youtube.com/ropeadope99

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

This week, Ari sits down with Jaylon Ashaun, a talented R&B artist currently based in LA via Atlanta and Houston. Jaylon found success by regularly releasing music and building a direct artist-to-fans community online. His song “Strawberries and Wine” took the digital music world by storm, with over 25 million streams of its various versions. Last year, Jaylon toured the US with major R&B acts Xavier Omar and Hojean. Ari and Jaylon discuss the importance of connecting with fans directly, how to capitalize on and move past viral moments to build a sustainable career, and how Jaylon has built his superfan community, Global Nomads, online.

Chapters:

00:00 Taking Risks and Putting Out Music

14:24 The Power of Regularly Releasing Music

19:37 Developing a Super Fan Community

27:52 Perseverance, Collaboration, and Artistic Identity

28:22 Building a Community and World Around Your Music

31:16 Engaging with Fans and Nurturing Your Community

33:06 The Power of Physical Merchandise

40:18 The Evolving Music Industry and the Importance of Adaptability

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jaylon Ashaun:

Website: https://www.jaylonashaun.me/

Instagram: https://www.instagram.com/jaylonashaun

Tiktok: https://www.tiktok.com/@jaylonashaun

Spotify: https://open.spotify.com/artist/5dhseP7KiICmkxT5waM1Md

Edited and mixed by Ari Davids-Ergas

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

This week, Ari is joined by David Rishty, the President of Palm Tree Records. They discuss Palm Tree’s partnership with Sony, the value of radio and satellite platforms like SiriusXM, and the many ways labels can help with artist development. Palm Tree Records is a joint venture with Sony Music, co-founded by Kygo and his manager, Miles. It operates as an indie label with major label resources, providing a small, tight-knit team and the support of a major label when needed.

David Rishty's journey in the music industry began as a writer, penning features for a variety of publications including Billboard. During his tenure there, he launched the Billboard Dance 100 artist ranking and partnered with top brands including SiriusXM and Apple Music. His passion for building a brand crossed over to artist development early on in his rise with the founding of Exchange Management. In the seven years since its inception, Rishty’s artist roster has collectively earned more than 600 million streams and performed at over 400 shows. He has since brought this management mindset to Palm Tree Records, providing a holistic approach to artist development and creating a boutique label experience. Palm Tree’s roster remains select at less than a dozen artists, yet has amassed over 750 million total streams to date.

Chapters

00:00 The Evolution of Dance Music and DJ Culture

05:14 The Role of Major Label Resources in Artist Development

09:04 The Importance of Radio Promotion and Other Revenue Verticals

11:24 Building a Brand and Fan Base with Palm Tree Records

24:00 Releasing Music and Establishing a Presence During the Pandemic

28:49 The Impact of SiriusXM and the Different Radio Landscape

35:18 The Power of Short-Form Video Content

47:21 The Importance of Trust in Label-Artist Relationships

55:28 Defining Success in the Music Industry

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with David Rishty:

Website: https://www.palmtreerecords.com/

LinkedIn: https://www.linkedin.com/in/david-rishty/

Instagram: https://www.instagram.com/daverishty/

X: https://twitter.com/DaveRishty

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

In honor of Black History Month, we’re re-airing one of our favorite NMB episodes with Brian Vickers. He is a music supervisor at Disney. He works in the in-house trailer department where he developed a number of trailers including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King, and many, many more.

Ari and Brian dig into all things sync licensing. They spend a significant amount of time on how to become a music supervisor. And they touch on how independent artists can get their music synced in trailers.

3:11 - Working as a music supervisor for Disney since COVID-19 hit and quarantine started

12:38 - "Custom spots" and what the conversations look like between music supervisors and musicians

17:41 - How to find reputable trailer music production companies

20:13 - Do these trailer houses have in-house composers or producers that they work with? 

23:10 - Clearing tracks / staying away from samples and making supervisors' jobs easier

25:35 - Placing a song because it is perfect and then it doesn't work out when it 'goes up the chain'

28:39 - Breaking down the song placement process

33:59 - Brian's musical background

42:28 - Music supervisor and sync licensing community

45:40 - How to reach out to music supervisors

50:30 - How to become a music supervisor

58:00 - What it means to make it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Brian Vickers:

LinkedIn: https://www.linkedin.com/in/brianvickers318/

Twitter: https://twitter.com/ChadTheCoolcat

IMDb: https://www.linkedin.com/in/brianvickers318/

Hosted on Acast. See acast.com/privacy for more information.

Hilary Gleason is the Co-Founder and Executive Director of Backline, a non-profit that provides free mental health and wellness resources to music industry professionals and their families. In this episode, Hilary breaks down Backline’s positive impact within the industry, and the various programs they offer such as weekly support groups over Zoom as well as therapy through their Case Management Program. Learn more about Backline: http://backline.care

3:55 What is Backline?

6:25 Programs offered by Backline

7:11 Music industry culture

13:23 Other mental health initiatives and programs in the industry

15:04 Touring resources

15:36 Practical advice for artists

20:46 Social media comparison

24:33 Black Mental Health Alliance, Asian and LGBTQ+ communities

32:04 Therapy within Backline’s Case Management Program

36:54 How Backline is funded

39:09 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Hilary Gleason (Backline):

Website: http://www.backline.care/

Instagram: https://instagram.com/backline.care

Twitter: https://twitter.com/backline_care

Facebook: https://www.facebook.com/backline.care

Hosted on Acast. See acast.com/privacy for more information.

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL. Alongside business partner Sean Young, VRTCL was founded in 2019 providing marketing services for some of today’s most popular artists and record labels such as Universal Music, Warner Records, Sony Music, showing them how to best utilize TikTok and execute campaigns to optimize records performance and brand activity among its global user base.

Prior to VRTCL, Haddrill was a talent manager, signing songwriters and producers who worked with the likes of Karol G, Kevinho, Travis Porter, Riff Raff, among others. Haddrill also represented world-class DJs such as ATLiens and Tisoki who perform at major global music festivals, including Coachella, Electric Daisy Carnival, and Bonnaroo.

In this episode, Griffin breaks down how Glass Animals, Adele, Justin Bieber, Lil Nas X, and The Weeknd leveraged TikTok to crack the Billboard 100 with their new songs.

He also discusses the importance of indie musicians embracing TikTok, VRTCL’s approach to getting TikTok trends to catch, and how to get your music to go viral on the platform.

02:43 VRTCL's charting songs on Billboard

06:27 Influencers and viral marketing

09:23 Where VRTCL comes in

10:27 Working with Glass Animals

12:28 Business relationship with influencers

16:37 Influencers within VRTCL's network and rates 

20:09 Micro vs. macro influencers

21:51 User generated content (UGC)

23:18 TikTok's hook

25:49 Choreographic trends

29:10 Working with Labels vs. Management vs. Artists

31:00 How to inspire artists to embrace TikTok

35:11 How to get your music to go viral

38:23 Audio recognition, unauthorized "original sound" remixes and DSPs

44:32 Tech vs. music's intellectual property

46:41 Marketing investment and bridging success

48:59 Booking agents and touring artists

52:36 Geo-targeting vs. Ads

53:26 Tips for artist getting started on TikTok

55:45 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Griffin Haddrill:

Website: http://vrtcl.video/

LinkedIn: https://www.linkedin.com/in/griffin-haddrill-a2a3a6101

Business Insider: https://www.businessinsider.com/tiktok-music-marketers-explain-pay-rates-for-influencer-campaigns-2020-12

Hosted on Acast. See acast.com/privacy for more information.

Justin Vibes is a multi-platinum songwriter, producer, vocalist, and vibraphonist. Over recent years, the Baltimore born and Trinidadian musician found success in Los Angeles writing songs for Eminem, Chris Brown, Tyga, and Kodak Black. With the alternative pop duo, Capital Cities, he has performed at festivals such as Coachella and Lollapalooza, as well as different world tours under his belt.

In this episode, Vibes discusses how he went viral on TikTok, the uniqueness of incorporating the vibraphone into mainstream music, his career as both a solo artist and collaborator, and much more. Welcome to season 3!

05:25 Justin’s Story

08:04 Taking Song Requests

13:18 Going Viral on TikTok (Nickelodeon and ESPN)

19:52 The Result of Going Viral

26:45 Brand Deals and Partnerships

30:09 How Much Justin Makes

35:05 Writing Jingles

36:43 Brand Deals and Partnerships (Continued)

40:53 If a Brand Video Flops

44:57 Ari’s Acting Career

46:42 Advice for Musicians on TikTok

1:00:46 Justin’s Career As a Songwriter and Producer

1:10:00 Ghost Writing and Publishing Deals

1:15:32 What’s Next for Justin

1:18:58 Final Question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Justin Vibes:

Instagram: https://www.instagram.com/iamjustinvibe

TikTok: https://www.tiktok.com/@iamjustinvibes

YouTube: https://www.youtube.com/channel/UCn7G9Ui8xI41mpqgDajLAdA

Twitter: https://twitter.com/iamjustinvibes

Hosted on Acast. See acast.com/privacy for more information.

Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.

In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance.He was recognized as one of Billboard Magazine’s Top Branding Power Players in both 2018 and 2019.

Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari’s Take Academy students for a Q&A at the end.

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Primary Wave

Website: https://primarywave.com/

Hosted on Acast. See acast.com/privacy for more information.

Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado Banks, Adekunle Gold, Flavour, Simi, and Kiss Daniel, among others.

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Fiokee

Instagram: https://www.instagram.com/fiokee/?hl=en

Hosted on Acast. See acast.com/privacy for more information.

Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Her compositions and songs pop up in blockbuster and indie films as well as countless TV shows, are featured in underground rap and dance music and covered by the likes of Ariana Grande. As composer and arranger for one of the biggest hits in theatrical history, Harry Potter and The Cursed Child, Imogen won the Drama Desk Outstanding Music in a Play award. As a sought-after speaker and performer, Heap hosted 2020’s Grammys Premiere Ceremony. Heap’s collaborative and multi-dimensional workflow attracts companies for commissioned works, leading to songs such as Tiny Human, the first song to distribute payments via a Smart Contract, and The Happy Song, a highly successful song for children in their early-years. Heap, recognized as an artist's artist, has won two Grammys and an Ivor Novello award. In recognition of her pioneering work at the intersection of music and tech, Heap has a hat trick of three honorary doctorates for the gestural music-ware 'MI.MU gloves' system and recently for ’The Creative Passport’, an integrated digital ID solution, empowering music makers to be the change toward a fair and flourishing music ecosystem.

In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians.

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Imogen Heap

Website: http://www.imogenheap.com/

Hosted on Acast. See acast.com/privacy for more information.