One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100 people in your funnel and it’s converting at the average rate, at the most, 5 people will buy.

Yes, you can increase this conversion, but your goal is to reach the average numbers first and to do this you must create more demand and overcome objections. This is exactly what I’m sharing on this episode of the podcast! My favorite process for bringing in more buyers – and my students love this process, too. Listen in and discover what people really need to trust and believe to purchase, what “teaching” should look like, behind the scenes of a sales call with me, and a complete walk through my favorite objection-busting process.

Want to bring more buyers into your funnels? Become great at dealing with objections. In the episode, I even share helpful questions I ask on sales calls to help people through the decision making process and bust through common objections! After listening, you can use this process right away in your own business and I can’t wait to hear how it goes.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging 

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IG: @iambrandonlucero

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When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you’re able to see what to focus on, what’s working, what’s not, and not only how to bring in sales… but how to bring in MORE sales. Unfortunately, most people starting out don’t know how to look at the numbers for their webinars, launches, or funnels.

And, while you may have to do a bit of creative work when you’re just starting out, you still need numbers to guide you on the way (otherwise, you waste precious time and money), which is exactly what I’m breaking down on this episode of the podcast. Listen in and learn what numbers and data to look at when, how to read the numbers to create effective content, a behind-the-scenes look at how we read numbers in our business, and how to know what’s working, what’s not, and when to test. With the right information and numbers at hand, you can tell if what you create is what your audience wants, if it will convert, and if you’re teaching in the most effective way. This is the simplest way to read, monitor, and measure so you can get the results you want in your business.

Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 13th to answer questions about what numbers you should be looking at in your business. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging 

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging 

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

Building a business also means building a team. And if you’re not careful (and you’re not building a team), you’re building a job not a business. So if you’re wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you!

Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage the team here inside of Team Lucero. It was so good, we decided to share it with you on the podcast. Listen in and discover how to manage people and make sure they’re doing a great job, ways to make sure you’re being a good leader, how to keep your team inspired, and behind the scenes of how we structure meetings and build out systems and processes. She even covers how we hire and the mindset issues that come up along with it!

You don’t need a million-dollar business to start building a team. You can start with something simple like a virtual assistant or a contractor… I certainly hired before I even hit the 6-figure mark! Whatever your next hire is, you’ll have huge takeaways from this presentation and I can’t wait to hear your breakthroughs.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did over a million dollars in sales and it was way less stress, less work, and had huge engagement.

So in this episode, I'm going to give you an overview of how we integrate our most effective messaging into webinars, live trainings, ads, and more! Listen to the latest podcast episode to discover how to craft the perfect webinar title, how to capture their attention in the first 5-10 minutes, my unique five-step method for drawing your audience in and making more sales, and the biggest mistake entrepreneurs make when teaching in a webinar that kills sales. The goal of this episode is for you to take action, so once you do, let me know!

If you're looking for another episode where you can take immediate action and start seeing results, check out Episode 142 and get our free guide on how to get DMs asking to work with you in 7 days from now - https://brandonlucero.com/ep142 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you knew your message, what you stand for, and what you teach would be embraced by everyone around you, would you be showing up exactly as you are now? I see way too many entrepreneurs avoiding haters and judgment from others instead of sharing their message. This can look like not posting authentically, not speaking your mind, or holding back so you don’t offend or upset anyone. Because the truth is, haters exist.

In this episode, I’m sharing what’s really going on with haters and exactly how to deal with it. Listen in and discover, how to stand in your truth even in the face of negativity. healthy boundaries for you and your team to implement, the healing process I’ve been through in my own journey with haters, and internal work that helps you overcome the fear. It’s time to confidently share your message so you can have peace of mind, internal happiness, and help more people with your knowledge!

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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If you want a client in the next 7 days, this episode may be exactly what you need. About a year ago I noticed a lot of the “wins” our students would share with us were coming from the same three types of messaging frameworks. But, I also noticed something a little odd – in almost all the “wins” the audience was reaching out to our client asking “How can I work with you?”, “You’re in my head” or “What do you sell?” and I want you to have that same experience.

That's why in this episode, I am giving you 3 things you can do right now to start getting your audience to DM you inquiring about how they can work with you. So tune in to learn the specific language to use, the three posts to use, when/Where to post it, and how to title the content.

Plus, I am giving you a completely free PDF guide so you don’t have to take notes. I seriously want you to get a client. All you need to do is just follow what I lay out for you in the episode and the guide. That’s it.

When you get a result, send me a DM at @iambrandonlucero on IG and I will personally respond back with what to do next!

Access the PDF Guide here - https://brandonlucero.com/dmplan 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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It’s no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I’m sharing all the hard-learned lessons with you on the podcast. These are the lessons you’re NOT taught in school - well, I sure wasn’t. I didn’t know them when I started my business. Each of these lessons I learned through the process made a major difference in my financial future, and in this episode, I'm going to be sharing those lessons with you.

Tune in and discover 6 money-making (and saving) lessons for a better financial future, the trusted model for creating solid habits with money, how to reframe debt for more income, the best way to prepare for setbacks and pivots, and more. If I could go back in time, I’d implement each of these immediately and it’s exactly what I’m doing right now. Because finances matter. When your money is in order, it relieves stress inside of your business. The less stress, the easier it is for you to navigate the decisions necessary to make and operate with more personal power.

Join Mel Abraham's Affluent Blueprint program if you're the entrepreneur who knows your business is about having a richer lifestyle, making a deeper impact & living in complete freedom. Enroll here - https://brandonlucero.com/mel-cart 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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We hear it all the time in business... "Focus on sales. Generate revenue. Build revenue." Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and how to keep your company safe (or even how to keep your personal income safe). There’s only one person, one mentor that I turn to with money questions and he’s literally shifted everything for me.

That person is Mel Abraham and on this episode of the podcast, I'm sitting down with him to talk about what you can be doing right now to grow your revenue outside of your business, plus what you should be doing with the money made to keep it safe. So tune in and discover the one thing entrepreneurs get wrong, how you can be educated, empowered, and enabled to take control of their financial future, why Mel disagrees with paying off all of your debt before investing, and how to truly measure your life.

Join Mel for a FREE 3-Part Virtual Training: 5 Principles Entrepreneurs Use to Build Wealth and Get Lasting Financial Freedom. Discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel-training 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is how I felt when I started out.

In this episode of the podcast, I’m sharing the story of one of our New Generation Mastery students, Navneet Mann, who felt the exact same way and how she was able to overcome it. Navneet helps people who feel trapped, unfulfilled, and misaligned in their career transfer out of their profession by going into online entrepreneurship. Tune in and discover the specific messaging problems Navneet, a previous lawyer, experienced in her journey, how she overcame them and why she created the Aligned Freedom Method, how she created 3x her income from the previous year, and behind the scenes of how communication can shift the results you make.

When you feel stuck, and you’re not getting the results you want, it’s incredibly hard to know what to focus on to move your business forward. But, you’re not alone! And, in this episode, you’ll hear a powerful episode on how simply changing your communication can triple your income. This is one of my favorite interviews to date and I cannot wait for you to hear it.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step.

In this episode, you'll hear from New Generation Mastery student and coach Jennie Webb about how she pivoted her business and now has more engagement than ever. In fact, people are seeking her out and using her brand messaging when they reach out. As a New Generation Mastery coach, Jennie knows that other online entrepreneurs can experience similar results.

Tune in to discover when to sit in silence and when to take action, Jennie’s story of shifting, how it feels, and what to look for, the 30-second test for how well you know your audience, and balancing frameworks and guidelines with the invisible elements of powerful messaging.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their own message, and their own content.

The truth is we all have a purpose. We all have a mission and we’re here for a reason. So, in today’s episode, I want to help you stand in your power and help more people than ever before. Listen in and discover how to redirect fear so you can maintain your personal power and help more people, the true root of the fear and why it’s actually impossible to be “canceled”, the content you should NOT be creating, and the right way to use Thought Reversals and go after industry norms.

I believe powerful people create powerful messages and I can’t wait to see what you share with the world.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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One of the reasons why a lot of unheard entrepreneurs don't have great messaging is because they don't actually know what messaging is. 

A lot of people have a misconception of what messaging is so in this episode I'm breaking down real-life examples of great messaging and how it can work for YOU, how to write copy that resonates with your audience, what generalized messaging sounds like and how to get more specific, and the secret to truly effective messaging for your brand. It's not a single video, a single script, or a single ad that will make the biggest difference. The magic is in your messaging.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode, I’m sharing 9 lessons I’ve learned from spending $700k plus in the past 12 months.

Tune into this episode and learn why ads are important in your business and when to use them, creative ways to use ads for more income, what makes ads work and what to focus on, behind the scenes of how I use ads in my business for a strong ROI, and more. You’ll also hear my advice for those JUST starting out with ads and what to do when an ad isn’t converting. Whether you’re a solopreneur who wants to DIY your ads or you’ve hired an ads expert on your team, this episode will help ensure you’re using ads to their full potential.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content.

Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen to this episode of the New Generation Entrepreneur podcast and discover what to overcome so you rarely struggle with your messaging, what to lean into talking about and what to avoid in your content, how to show up authentically online, and messaging examples of what’s connected with my audience, what has not, and how I deal with it. Authentic connection will help you take your business to the next level and in this episode, you’ll discover how to build connection in your content.

This will help you break through some of your fears, and I can’t wait to hear your thoughts!

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

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Website: https://www.brandonlucero.com

Do you ever feel like you’re putting out really valuable content and no one is paying attention to it, but, you’re not sure why? You're not alone. I experienced this, and so do so many other entrepreneurs. It’s what I call the Unheard Entrepreneur Trap and I help people break out of it with 6 specific tools.

In this episode, I'm taking you through those 6 tools so you can experience more engagement and more sales. Tune in and discover how to create content that stands out right away, make selling 10x easier by avoiding one simple mistake, and properly communicate in your copy, messaging, content, etc. in a way where your audience automatically understands why they need what you’re selling and feel compelled to work with you.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Want to gain more traction with your content and connect on a deeper level? If no one’s paying attention to your content, you’re having a hard time getting people to opt-in, or sales aren’t what you want them to be it’s tempting to think you have a bad product or be hard on yourself, but here’s what’s really going on – you’re not in the wrong niche, you don’t have the wrong avatar, and it has nothing to do with you not being a great salesperson.

The problem is simple. One-sided communication.

In this episode, I’ll show you how to adjust your conversations and communication from one-sided communication to multi-sided so your audience feels heard and understood. What I reveal in this episode will benefit the relationship with your audience as well as the relationships in your personal life! So tune in and discover a deeper look into how to improve your communication, how to use these tools in your business and your personal life, behind the scenes of one product that flopped and then how messaging made it into a multi-million dollar business, and how to help your audience feel heard and build trust quickly.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode! 

After working with over 1,000 students on creating powerful content and messaging, one of the biggest misunderstandings is thinking it all comes down to frameworks. Sure, frameworks and language patterns help (I have an entire program full of them), but if you’re not able to fill up those frameworks and language patterns with depth, real emotions, true actions, and mistakes people are making, then it will fall on deaf ears.

In this episode of the podcast, I’m sharing how to take your messaging to the next level with one of the most powerful invisible elements, which is mastery. Listen in and discover how to add depth and connection to your messaging, why you’re blending in and what to do about it, what mastery looks like and how to achieve it (it’s not more learning!), and of course, examples and stories along the way for clarity.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "Ohhhh, now I get it" head-nod, or even physically throw their hands in the air?

Well, in this episode I’m sharing how to access your audience’s subconscious mind so you can make powerful content your audience loves. This is when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level. Discover simple shifts to help your content stand out and hook your audience right away!

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

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Imagine working 2 days a week and having the rest of the week off... It may sound hard to believe, but today's guest is going to let us know how he made it happen!

In this episode, I'm sitting down with Matt Ardito who went from a six-figure business working 6 days a week to a 7-figure food delivery business and working only 2 days a week. He’s built a highly successful business around his lifestyle. Tune in and discover how he built a 7-figure food delivery business during COVID, the book + advice that helped him find success, his #1 piece of advice for people starting a business right now, and more!

You can build a business on your own terms. And it all starts by creating a business that gives you your time back. This episode will help you learn how.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our bonus episode with you! Thank you for your support of this show!

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When it comes to negotiation and learning persuasive communication people get uncomfortable. I want to help you pay less and save more. Because whether it’s you walking your dog this morning so your wife can take the kids to school, or choosing your second favorite brunch place because your good friend likes to eat outside... negotiating is a part of our everyday life.

In this episode, I’m sharing negotiating tactics for paying less that apply to your personal life as well as your business. Listen in and discover feel-good negotiating tips for saving money, real-life examples of using these practices, how I negotiated a quote from 40k to 24k (and we both came out with a win-win), and mindset secrets to feeling more confident when buying so you can save money. My goal is to help you sharpen your negotiating skills and save tons of money on your business, and your personal life! So listen in and save money.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share an exclusive bonus episode with you! Thank you for your support of the show!

FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

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As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in.

In this episode, I'm sharing my decision-making process when I’m stuck between multiple ideas. Tune in to learn two things that get in the way of making aligned decisions, when to let your audience influence your message, what to pay attention to for more internal peace and happiness, and more! Because I believe to my core that when you’re aligned and listening to your purpose and your calling, the universe opens up doors and amazing opportunities start to fall into our lap.

Haven’t left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our bonus episode with you! Thank you for your support of this show!

FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

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I've been talking a lot about changes lately, and this episode shares one of the biggest changes to my business yet. The person who helped me build this business, our integrator and Chief Operations Officer, Taylor Cooper left the company. It’ll be impossible to replace her and, of course, she left on good terms. So before she left, I wanted to have her on the podcast to talk about the very beginning of how we met and all the way through building a multi-million dollar company.

In this episode, we're telling the whole story of how this company came to be what it is today. Taylor helped me build the agency, which was bringing in $600k a year... and she was alongside me when we shut the agency down and focused on launching our courses. Tune in and you’ll get a behind-the-scenes look into hiring, firing, and building a rockstar team, how to find the right integrator for you, the ups and downs of working with me, communicating, and trusting each other, and so much more. Plus, you'll hear what Taylor is up to now!

I’m beyond thankful to have Taylor in my life and on my team. Join us in celebrating her time with us and discover what worked for us along the way, as well as what did not.

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Are you struggling to get what you want? You’re intelligent, hard-working, and driven, but you’re struggling to reach your goals and you can’t quite put your finger on why. Or, is there a business roadblock you just can’t seem to move past? Well, you’re not alone! A lot of my students, listeners, and peers experience this as entrepreneurs. And, if you’ve heard my story, you know I have as well. This is why Julie’s story is so powerful.

In this episode, I'm sitting down with Julie Solomon, host of The Influencer Podcast and author of, “Get What You Want: How to Go From Unseen to Unstoppable,” and we’re discussing how to rewrite your limiting beliefs. Julie went from $30k in debt and feeling like what she truly wanted was impossible to a highly successful business. Listen in and discover, the difference between passion and purpose and how confusing the two can keep you stuck, how to know if you’re on the wrong path and what to do about it, strategies for identifying what you truly want and so much more!

Find out more about Julie Solomon on her website - https://juliesolomon.net 

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You will fail, it’s a given. But, the determining factor of success in business and your true “make or break” isn’t YOU or if you fail. What will make or break your business is how you view failure.

In this episode, I’m breaking down how to turn your failures into your best assets. Listen in to discover what failed launches and losing money really mean in business, the failure reframe to help you take action now (and every time fear creeps in), my biggest failures to date (some aren’t business-related but led to wild growth, and insights on becoming an extremely powerful, happy, and abundant person in spite of fear. If the thought of failing is holding you back from taking action… then don’t miss this episode!

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If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their 40s … Done this way, you’re becoming more and more limited. You’re boxing yourself in, especially with your messaging!

Instead, I teach my students the “Expansive Niching Process.” And I’m teaching it to you in this episode of the podcast! Listen in and discover the step-by-step process for properly “niching down”, how to create messaging that resonates with your niche, my response when people ask about my niche, and example niches so you can see how flexible this process allows you to be. If you want to get clear on who you’re speaking to and how to speak to them without feeling restricted or within a niche too small for you… then listen to this quick and incredibly powerful episode!

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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Website: https://www.brandonlucero.com 

I started my business broke and living with my in-laws. I tried LOTS of different strategies, frameworks, and online courses… but there was ONE move that fast-tracked my success the most and that's when I worked with James Wedmore. He showed me how to launch, systemize my business, market, and put a course together, and most importantly, he helped me turn my business into a machine. Since then, I’ve mentored hundreds of students inside of Business By Design on how to do the same.

In this episode, I'm breaking down how you could get 6 figures within 6 months and systemize your business just like James did for me. Listen in and discover the 8 focus areas for fast results when you join BBD through our link, why creating a program is NOT your first profitable step, the processes needed to scale the business quickly and efficiently, and what you can accomplish in the first 6-months to help you scale in the future. I want you to make money first, and then grow with profitable assets (which I break down in this episode!)

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The right mentorship can change the course of your life. I struggled for about five years when I started my business. The biggest reason? I was stubborn and I thought I knew “enough” on my own. Then the universe shoved Jim Fortin and James Wedmore into my life. I went from living with my in-laws to a multi-million dollar business owner. Oftentimes, disruptions in your life help you create disruptions in your industry, very similar to today's guest.

In this episode, I’m sitting down with college professor turned 6-figure entrepreneur, Dr. Ai Addyson-Zhang. From overworked and underpaid, Dr. Addyson-Zhang stood up for her beliefs even in the face of bullying and heckling, left education, and created a thriving business. Tune in to learn empowering insights from someone who changed careers when it was far from popular or accepted, powerful mindset shifts for entrepreneurs who want to scale, how Dr. Addyson-Zhang landed a feature with Katie Couric, and several interviews with large publications (like Forbes and Pearson), and created a TEDx Talk, and so much more!

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If you’re getting inconsistent results or having difficulty articulating what it is you do and how you can help, here’s what to focus on for effective messaging, and it’s not what you think. Many entrepreneurs assume your copy and content are what make up your messaging, but it's really an ecosystem with 3 powerful hidden elements.

This time I’m throwing it back to a previous episode all about the three elements and how to use them in your business for effective messaging. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create an ecosystem that builds a powerful connection between you and your audience.

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Bigger launches are NOT the only way to make more money. Time and time again, I see exhausted entrepreneurs focused on creating a bigger launch, better evergreen funnels, and more promotions because they believe the only way to make more money. This will keep you stuck in the hamster wheel of promoting. But I'm here to tell you there are easier, faster, and more profitable ways to generate revenue inside your business!

In this episode, I’m sharing how you can generate more money without doing more promotions and bigger launches. Listen in and discover a behind-the-scenes look at our backend process for bringing in over 1M in sales, how to save your launch, simple ways to create more revenue with each promotion, what a sales machine actually looks like in a business, and so much more.

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I’ve been in the online space for over 8 years. And, in this timeframe, I’ve lived with my in-laws, I’ve been in debt, and I’ve had launches that flopped. But I've also created numerous 7-figure courses, launched 7-figure coaching programs, and been a part of multiple 6-figure launches. Through this broad gamut of different highs and different lows, I discovered three main themes to scale with success from each low.

In this episode, I’m breaking down each of those themes that will help you scale with success from wherever you are. So tune in to discover how I went from $40,000 in debt to a 7-figure business in 9 months, a bonus win for turning your business into a smooth-running machine, and examples and breakthroughs in turning a low point into a win. Running any business has highs and lows and it is important to navigate them with integrity and a focus on what matters most, and that's what this episode is all about!

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Want to know the most efficient way to adapt and grow your business? We all know that things are shifting online, and yes, I know there’s so much noise out there about “pivoting” and “shifting!” But, if you want better results, then you’ve got to focus on what it means for you and your business online.

In this episode, I’m sitting down with my good friend, James Wedmore, who has over 15 years of experience running an online business and has an 8-figure per year company. Tune in to learn why great coaches make bad marketers and what to do about it, simple and steady principles every entrepreneur should know to boost growth, why you’re not getting the results you want and how to pivot today, and quick business decisions that will make you more money NOW. And, of course, this podcast is stocked full of personal examples, stories, and detailed explanations so you’re feeling the conversation and see how it relates to you and your business right now.

Listen in for what’s currently working in online business and how to stay focused so you can get the results you want!

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A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.

I'm doing something a little different this time and taking us back to a previous episode that I believe every entrepreneur needs to hear. I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business and how imperfect action is what will really help you grow and thrive. If you're ready to leave the perfectionist mentality behind and start taking action and seeing results in your business, this episode is for you!

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It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021.

In this episode, I'm sitting down with our Chief Creative Officer, Matt Johnson and we share the success behind our most profitable ads (even as ad costs rise). Because with the right processes and strategy, you’ll know when to turn off an ad, when to spend more money, and what to focus on for the best results. So tune in to learn our philosophy on profitable ads and what’s working NOW, how the iOS update has affected ads and what to do about it, the process we follow for optimizing an ad, and our BEST creatives and ads to date. Plus, you'll get the inside scoop into how we turned $700k in ad spend into $2.4M!

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FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

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If people don’t like you, they will never buy from you. It doesn't matter how good your solution is – you need connection in order to sell online.

I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep psychology behind actually building the connection. In today’s episode, you’ll discover how to build an authentic connection and forget about the haters, so you’re not losing yourself or your message as you grow. Tune in to learn the most effective ways to build a true connection with your audience, what went really well in my last launch for helping my audience feel heard, how to respond to negative comments, and my go-to strategies for maintaining authenticity and showing up with confidence.

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BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!

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There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you've already gone through and have learned lessons from, but in this episode, I want to share what I’m going through right now, so you can see other ways of navigating the unknown without losing your personal power.

In this episode, I'm sharing my story about how this past year has been one of the most emotionally difficult times in my life, and how it’s led me to have the most personal power. So tune in to learn how your attachments can keep you living in fear (and what to do to release them), the secret to moving through change and experiencing deeper, more fulfilled relationships, what to do when your marketing strategy isn’t working and how this relates to you and your power, and so much more.

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BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy!

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I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I’ll be sure to incorporate each one.

Curious about how to launch a successful offer? Don’t miss this episode of the New Generation Entrepreneur podcast! Listen in and discover what NOT to do when you’re just getting started, why you shouldn’t sell a course yet (and what to offer instead), my favorite sales strategy and how to choose your own, and how to scale without burnout. Over the last 12 years, I've built several of these types of businesses, some successful and some… not so much. But each one has taught me powerful lessons and helped me get to where I am today with my 7-figure messaging and content-style business!

We’ve grown quickly – and it’s all because of the fundamentals I cover in this podcast episode.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Business By Design is OPEN for enrollment and when you enroll through our link, you'll get free access to our 11+ bonuses! Enroll here - https://thebestbbdbonuses.com 

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

You've probably been told to niche down if you want to succeed in the online entrepreneur space. But I'm here to tell you it doesn’t work and that it actually creates distance from you and your purpose.

In this episode, I’m digging into the real way to niche down to create more clarity in your purpose and, therefore, more money. Tune in to learn what a niche is truly made of (spoiler alert: it’s not gender, age, and interest!), how to grab attention and create effective marketing your competitors cannot replicate, and what to focus on so you maintain alignment with your purpose, and more!

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BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy! 

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Things change in life and business so quickly, and here's the thing – if you want better results, you have to be willing to change, too.

In this episode, I'm focusing on the importance of change and the ability to adapt. Because, to be clear, the old ways of operating do not serve you anymore and they’re not delivering the best results. So, if you want better results in your business, with your team, in your marriage, your parenting, etc, then it’s time to leave old paradigms behind as quickly and efficiently as possible. Tune into this episode to find out if you're stuck in old paradigms, when the right time to shift is, what to do when something isn't working in your business, and so much more.

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BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy! 

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Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections.

In this episode, I'm breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student's message isn’t resonating is the focus stems from a solution instead of the problem. If your message isn’t connecting, you’re not meeting your audience where they are. Your audience just wants a problem solved. But when we interject with a solution, force our perspective, or try to fix something before ever truly hearing them out, we're likely to lose them.

Tune in to this episode to learn how to meet your audience where they are and build a stronger, deeper relationship, my 3-step process for quickly improving your communication, and so much more!

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This episode is something we’ve NEVER done before. We shared an 'Ask Me Anything' post a while back and got super honest, from the heart questions. I picked the ones aligned with my message and the problems I solve, and I’m answering each of them on the podcast.

Tune in to hear me answer questions about imposter syndrome, niching down, analyzing Facebook ads, and so much more!

If you want to know about the next time we do an episode like this, be sure to follow me on Instagram @iambrandonlucero.

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There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we’ve worked with 1,000s of students on their messaging, and we’ve seen these common mistakes pop up over and over.

In this episode, I'm joined by business owner and New Generation Mastery coach, Rachel Duffy, to talk all about fixing your messaging. You’ll hear how she grew from an unheard entrepreneur to 6-figure success and common mistakes students make with their messaging. So tune in and hear Rachel’s story, her progress through the course, and how she helps students work through common messaging mistakes (and how you can avoid making them!).

Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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What do an online fitness coach, a life coach, a conscious beauty visionary, a voice coach, and a professional dog trainer have in common? Amazing messaging!

This episode is a little different, and that's because I'm sitting down with 5 of our students to talk about their deeper transformations from our New Generation Mastery program, which is now open for enrollment. And along with any decision being made about your business, you may experience doubts, you might have questions, or you might be wondering if it’s the right fit for YOU, and, I’ll tell you right now, yes transformation can happen and you can get more sales when your message is dialed in, but there’s so much more to the program as well. So tune in to learn more about the deeper transformations students experience when honing their message, how to get the best results from the program, and hear about content wins from students of all levels of experience.

Each speaker has a different focus and background and they’re sharing their journey about bringing their expertise into the online space and dialing in their messaging with New Generation Mastery, so if you're wondering if this will help you and your business, this episode is for you!

Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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Last week on the podcast, I revealed that I was shutting down my most profitable course yet, the Video 4x Effect and in the episode, I'm revealing exactly what is coming next (and coming really soon!)

Tune in to hear me breakdown what is included in my brand new program, New Generation Mastery and why it's a great fit for you if you’re having any problems creating content or experiencing confusion on getting people to pay attention or if people just don’t seem to understand what you do and how you can help. If you want to grab people’s attention and create demand, you need to communicate in a way that people understand automatically. That’s exactly what this program is all about. And I'm so excited to be able to share it with you all very soon.

If you want to be the first to know when the doors to New Generation Mastery open, you can get on our waitlist here: https://brandonlucero.com/ngmwaitlist 

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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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I’m closing my most successful (and multi-million dollar) program, Video 4xEffect.

Over my 10 year journey as an entrepreneur, I’ve killed off so many different offers. I’ve shed old versions of myself, brands, and I’ve changed services and products. In order to move forward, I had to improve on my latest venture and shed the old. And in true New Generation Entrepreneur fashion, I’ve said yes to change in order to create a happier, more fulfilled life.

All of this has led to the creation of a brand new program, and in this episode, I'm breaking down the journey it took to get there. So tune in to learn about my journey from barely breaking even with a service-based business to a multi-million dollar online course, why I’m killing the course and what I’m up to now, what to do if you’ve lost the passion for your business, how to level up with integrity online and honor your purpose in life, and so much more.

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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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The old methods you've been using in your content and messaging will NOT get you the same results anymore, because things are always changing. If you're an unheard entrepreneur, what's caused you to remain unheard has changed recently, and the way to break out of it has changed as well.

In this episode, I’m going to go even deeper than I have in the past about how to fix the unheard entrepreneur trap and share some of my predictions about the future of messaging and content for the year. So tune in to learn 4 ways to break out of the unheard entrepreneur trap, what’s working right now to scale your online business, and how to stand out in a saturated market!

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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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If you’re an online entrepreneur who only focuses on “selling” at the end of a sales mechanism (webinar, video series, challenge) then what I am about to share in this episode will be very powerful for you!

I am willing to bet you feel like you have to “add value” before you can sell. I’m also willing to bet the only way you know how to ‘add value” is by giving information.

Here's the thing – nobody cares about videos, downloads, modules, or the specifics of your program, because these aren’t what drive an irresistible offer. And in this episode, I'm going to share how you can position yourself as a leader, create demand for your offers from day 1, and frame your unique solution to build connection. When you learn these elements, you'll be creating demand with your messaging so people want to buy before you ever pitch! There's a reason why people want what we sell before we launch, before we tell them about the program, and even before we pitch, and I want you to experience that in your business, too!

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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)... I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and a wealth machine. And this difference saved my business – and my retirement.

So if you want to start building your wealth outside of your business, don’t miss this exclusive interview with the one and only Mel Abraham, a CPA and entrepreneur with decades of experience. Listen in and discover how to build your business and your wealth in a way YOU love, the most common stressors with money and how to break free, how to build a money machine AND a wealth machine, and the 5 types of income and how you can tap into more without working harder. If you’ve been following me for a while, you know Mel is the one who helped me transform my income from $40k in debt to where I am today. And as Mel says, “Wealth creation is a muscle group.”

Start building the habits and behaviors to grow your own wealth creating muscles so you can reach your income goals so much faster (and with way fewer headaches).

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @melabraham9! Thank you for supporting the show.

Get the Most Transformational Money & Wealth Book of Our Time from Mel Abraham - https://yourmoneymachinebook.com and use code "Brandon" to redeem some bonuses!

[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc 

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IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

Without even realizing it, so many entrepreneurs give away their power and their freedom. We’re on autopilot so many times inside our business and our life that we continue with the structures created by someone else and it’s easy to get trapped into thinking there’s a proper way of doing things or a right or wrong answer.

In this episode, I'm going to help you shed that belief and start standing in your personal power so that you can lead the business and life that you want. Because, here's the thing, if you don’t want to live by industry norms that no longer serve you… then you don’t have to! You can be successful without them. You get to change and evolve. And, in doing so, you’ll reach a dangerous level of power and freedom inside your business. So if you want to learn how to shed industry norms, align your actions with your vision and build a business on your terms, and create a unique message uncontrolled by society norms, this episode is for you!

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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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When you understand how the subconscious works to make decisions as you grow your audience, you’re able to pull in the RIGHT audience every single time. And when you're able to pull in the right audience, you can connect with them on a deeper level so you can share your expertise and passion with the world in powerful ways.

In this episode, I'm going to break down what to do when something feels “off” in your messaging, some of the common mistakes that are keeping you from connecting with your audience, and 6 extremely powerful ways to heal your messaging. This episode is here to help you master your audience and start seeing the results and connections that you want.

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Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

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No matter how much of an expert you are, there’s always more to learn and discover. This is why I LOVE having guest experts on my podcast – I learn something new every single time!

So in honor of our recent celebration of 100 episodes, I’ve decided to gather the top 8 go-to guest episodes from the podcast you don’t want to miss. It’s the ultimate podcast playlist of guest interviews guaranteed to leave you with an “ah-ha”. So tune into this episode to catch these moments and, if you’re like me, you’ll take something new away from an episode you might’ve even heard before.

Want to go back and listen to these amazing guest episodes? You can find them each here:

Rachel Duffy - https://brandonlucero.com/ep60

Bob Helig - https://brandonlucero.com/ep77

Jesse Eker - https://brandonlucero.com/ep90

James Cooper - https://brandonlucero.com/ep66

Kathrin Zenkina - https://brandonlucero.com/ep80

Michael Alaniz - https://brandonlucero.com/ep58

Jerred Morris - https://brandonlucero.com/ep/22 or https://brandonlucero.com/ep56

Kat Elizabeth - https://brandonlucero.com/ep49 

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FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz 

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