The New CCO – Détails, épisodes et analyse

While the outcome of this unusual election cycle is uncertain, one thing is clear: CCOs will be treading carefully between two political minefields. At our recent Annual Conference, Bruce Mehlman, a renowned expert on the intersection of business, politics and technology, delivered a compelling session on the key drivers of today’s political climate and its implications for business leaders. We’re excited to bring you this highly-rated talk.

When it came out, Barbie dominated the box office, grossing nearly $1.5 billion at the box office. But what many don't realize is the movie was part of a larger strategy, to reposition the iconic doll in the minds of consumers. The Grand Prize Winners of the 2024 Page and IPR Case Study Competition focused on how Mattel managed this effort, and what risks they encountered along the way. For this episode, we brought in the four winning authors, Rebecca Wolff, Mariela Dothe Marcial, Katrina White, and Chloe Oakes, from University of Florida, to dive deeper into their research.

In this 3-episode mini-series, we sit down with three CommTech experts, discussing what generative AI technologies currently exist, how they are developing, and the implications for the communication profession. In the final episode of the series, we look at what current systems and guardrails are in place for this technology, identify areas of concern, and prognosticate what may happen if these concerns aren’t addressed.

Recently in the United States, Indigenous People's Day was observed, a holiday that, until fairly recently, was known most commonly as Columbus Day. We are bringing you one of the many powerful voices from our recent Annual Conference Panel on On Racism, Inclusion and Reconciliation: Breaking Barriers through Partnerships, Michael Jacobs, the CEO, and Chairman of Cambium Indigenous Professional Services. He shared his personal experiences with us and revealed how communicators should be speaking with this oft-overlooked stakeholder group.

In this 3-episode mini-series, we sit down with three CommTech experts, discussing what generative AI technologies currently exist, how they are developing, and the implications for the communication profession. In the second episode, we analyze the current state of disruption caused by AI technologies, and look at similar points of technological transformation in the past to see how they unfurled.

In this 3-episode mini-series, we sit down with three CommTech experts, discussing what generative AI technologies currently exist, how they are developing, and the implications for the communication profession. In the first episode, we attempt to level-set the existing AI landscape, analyzing how people are currently using (and misusing) these tools.

After a Florida law prohibiting the discussion and instruction of sexual orientation or gender expression in classrooms was passed, the Walt Disney Company publicly opposed the law, despite the repercussions that it would have on its special district status. This year’s winning student case study examined how Disney navigated through discrepant expectations related to its stance on the bill from different stakeholders, along with the impact it had on the company's reputation and financial standing. For this episode, we brought in three of the winning authors, Ayesha Djibo, Mya Estrada, and Breahn Fisher, from Texas Christian University, to dive deeper into their research.

Howard Pyle has worked for more than two decades integrating design, technology, and creativity — from leading startups to running global design at Fortune 100 companies. At the 2023 Page Spring Seminar, Howard shared how emerging technologies and methods can scale influence to serve stakeholders — and stand out in a sea of dark patterns, digital haves-and-have-nots, and experiential siloes rife with friction.

Emily Goodson is a writer, entrepreneur and workplace culture consultant. She joined us at our 2023 Spring Seminar and shared how her disability helped her uncover bias and deficiencies in many aspects of day-to-day life and led to her finding her own voice, sharing important ways you can help design inclusive journeys for all your stakeholders.

In this episode, we’re featuring a highly rated session from our 2023 Spring Seminar featuring futurist Mark Schaefer, author of "Marketing Rebellion" and "Belonging to the Brand." He dives deep into the new ways branding is shaping our relationships with companies and their products. You can learn more about Mark at www.businessesGROW.com