Explorez tous les épisodes du podcast The Native Experience Podcast: Translation, localization and multicultural marketing discussions
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| #036: Multiculturalism, Intergenerational Gaps, and Social Inclusion with Rana Ebrahimi | 20 Jan 2025 | 00:35:42 | |
In this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN). Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolving challenges of bridging generational and cultural divides in today’s diverse society. In our conversation we discuss how trauma and cultural shifts shape intergenerational gaps in migrant families; the rise of “third cultures” among second-generation migrants and their impact on identity; and Practical strategies for fostering dialogue between generations and leveraging cultural intelligence. Join us to explore the complexities of cultural preservation, generational connections, and building a more inclusive society. Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! Rana is an expert in social inclusion and humanitarian ethics. She is the first Iranian woman to be a National Head of Office for the United Nations High Commissioner for Refugees (UNHCR) in Iran. Rana is also the President of Equal Employment Opportunity Network, Diversity Equity and Inclusion Chair of Rotary District 9800. Whether providing consultative and advisory services or leading functions within complex global and national organisations, she leads teams to deliver on key directives to grow and diversify. An expert in social inclusion and humanitarian ethics, Rana has headed strategic engagements to partners and built a shared vision with networks of stakeholders, funders and community groups to deliver transformative community and social development projects. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS:
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| #035: Multiculturalism in Australia: Migrant and Refugee Integration with Sandra Elhelw | 06 Jan 2025 | 00:52:23 | |
In this episode of The Native Experience podcast, host Brian speaks with Sandra Elhelw, CEO of the Settlement Council of Australia, about the multifaceted journey of migrants and refugees in Australia. The Council is a national peak body representing 130 organisations dedicated to ensuring people of migrant and refugee backgrounds can thrive and belong in their new home. Sandra shares her personal story, growing up in South Australia as the child of Egyptian immigrants, and how these experiences shaped her passion for social justice and cultural advocacy. She discusses the barriers migrants face, from healthcare access to cultural integration, and the critical role every Australian can play in fostering inclusivity. Sandra also provides actionable advice on how individuals and organisations can support migrants through everyday actions, whether as neighbours, employers, or colleagues. Join us for this inspiring dialogue about multiculturalism, belonging, and the power of collective effort to build an inclusive Australia. Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Sandra Elhelw is the CEO of the Settlement Council of Australia, the national peak body representing Australia’s migrant and refugee services. The Council has 130 member organisations working together towards an Australia where all people of migrant and refugee backgrounds belong, thrive and experience fulfilling lives. Sandra was born in Whyalla, South Australia, just a couple of months after her family migrated from Egypt. She grew up as a young Muslim woman in the post 9-11 era, and has been deliberating over questions of migration, identity and belonging since her early formative years. Prior to joining the Council, Sandra worked in frontline roles in migrant and refugee services. Trained as a lawyer, she has previously worked in sexual assault and family violence law reform. She is also pursuing a PhD on Domestic and Family Violence in Australian Muslim communities. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS:
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| #034: An Exploration of Forensic Translation and Interpretation with Carl Gene Fordham | 16 Dec 2024 | 00:44:04 | |
In this episode of The Native Experience podcast, we delve into the complex world of forensic translation and interpretation with Carl Gene Fordham, the national President of the Australian Institute of Interpreters and Translators (AUSIT). Carl, who is fluent in Mandarin, shares his journey from general translation to the specialized field of legal translation, emphasizing the importance of precision and clarity in supporting Mandarin-speaking individuals in Australia's legal system. We explore the role of expert witnesses in court, the ethical challenges faced by translators and interpreters, and the necessity of certification to maintain professional standards. We also touch on on the potential of AI in forensic translation and the evolving landscape of language services. As a champion of interpreters and translators, Carl highlight the essential role these professionals play in facilitating cross-cultural understanding and access to justice. Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: In the complex landscape of language services, few professionals bridge cultural and legal communication gaps quite like today's guest Carl Gene Fordham. As a native English speaker with over twenty years of experience speaking Mandarin, Carl has carved out a unique niche supporting Chinese-speaking people through Australia's intricate legal system. His translations transform legal documents into exhibits for tender to court, while his interpreting work ensures that Mandarin-speaking people can effectively understand and communicate during legal proceedings. When he's not navigating the nuanced world of legal translation, Carl shares his professional insights as a part-time instructor at the University of Queensland. Recently, Carl was elected National President of the Australian Institute of Interpreters & Translators (AUSIT). Carl is re-positioning the professional association to gain more influence in the crowded room that is the language services industry. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS:
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| #033: Amplifying Young Multicultural Voices with Saad Khalid | 18 Nov 2024 | 00:30:57 | |
In this episode of The Native Experience podcast, we explore multicultural media and migrant integration with Saad Khalid, a pioneering figure in Australia's ethnic community broadcasting. As Project Director for the 2025 Australian Multicultural Youth Media Summit, Saad shares his journey as a first-generation Pakistani-Australian in media, highlighting the power of migrant-driven storytelling in fostering inclusivity. Saad discusses his upbringing as a diplomat's son, his award-nominated documentary "Kings of the Desert" about South Asian Muslim camel drivers in the Australian Outback, and the vital role of multiculturalism. The episode also focuses on the Multicultural Youth Media Summit's potential to amplify diverse voices and encourage young people as catalysts for cross-cultural understanding. Join us for a conversation on the transformative power of young storytellers in building bridges across cultures for a more inclusive future. Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Saad Khalid is a first generation Pakistani Australian, and highly recognized leader in Australia’s multicultural media and ethnic broadcasting sector. He serves as the Project Director for the 2025 Australian Multicultural Youth Media Summit at the National Ethnic and Multicultural Broadcasters’ Council (NEMBC). Saad has been recognized as a finalist for 2024 Young Australian of the Year and listed among the 40 most influential Asian Australians under 40 for 2023. As an award-winning documentary creator and podcaster, Saad started producing content under the National Features and Documentary Series (NFDS) and for the Community Broadcasting Foundation in 2019, with a focus on the forgotten history of migrants in Australia during the 1800s. Through his various platforms, Saad continues to champion diversity in media, governance, and policy, using his voice to create inclusive spaces for migrant and diaspora communities. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS:
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| #032: Brand Global, Adapt Local with Nataly Kelly | 04 Nov 2024 | 00:56:30 | |
In this episode of The Native Experience podcast, we dive into the world of global branding and localization with Nataly Kelly, Chief Marketing Officer at Zappi. We discuss her extensive experience in marketing and localization and how these experiences shaped her insights on building brand value across cultures. Natalie shares her journey, from her passion for music to her professional endeavors, and how her background in languages has influenced her approach to marketing. We explore the key themes from Nataly’s upcoming book, Brand Global, Adapt Local, which emphasizes the importance of creating truly localized experiences for diverse audiences. Natalie highlights the challenges and strategies involved in launching a brand in new markets, including the significance of understanding cultural nuances and the necessity of authentic representation in marketing materials. Tune in if you want to hear valuable insights for marketers and localization professionals looking to enhance their global strategies and foster deeper connections with their audiences. Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Nataly Kelly is the Chief Marketing Officer of Zappi, a consumer insights platform. She was formerly VP Marketing at HubSpot, where she also served as VP International Operations and Strategy and VP Localization. Nataly is a published author and her latest book Brand Global, Adapt Local written with Katherine Melchior Ray is due for release in 2025 via Kogan Page. Brand Global, Adapt Local explores the challenges brands face across international markets and how they balance remaining true to their brand values with creating local resonance. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS:
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| #031: How Language Tech, AI, and Holoportation Are Shaping the Future with Dieter Runge | 21 Oct 2024 | 00:41:52 | |
In this episode of The Native Experience podcast, we explore the fascinating world of language technology with Dieter Runge, co-founder and VP of Global Strategy at Boostlingo. Dieter shares how his love for Star Trek and its futuristic technology, like the Universal Translator, inspired him to create groundbreaking real-time translation tools. We discuss the rapid growth of the language services industry, the importance of language access in healthcare, education, and disaster scenarios, and the cutting-edge innovations like holoportation. Dieter also reflects on how Boostlingo has evolved from a small startup into a leading player in the global language services sector. This episode delves into both the technical and human elements of language solutions, offering insights into how tech can bring us closer together in a truly native experience.
Throughout his career, Dieter has held various roles in business and technology research, development, operations, sales, and marketing. He has worked with prominent language service agencies in the US, Canada, Europe, and the Asia-Pacific region. In 2016, he co-founded Boostlingo, a Silicon Valley software start-up now based in Austin, Texas, that has emerged as a global leader in language technology. Boostlingo offers advanced interpretation management and multilingual communication software for onsite, over-the-phone, and video remote interpretation. The company also provides integrated AI tools for language service providers and interpreters, including language detection, captioning, and speech-to-text capabilities. Recognized as one of the top 100 influencers in the language industry, Dieter is committed to expanding global language access, advocating for its importance in enhancing quality of life and equity worldwide. Dieter co-authored the textbook "The Remote Interpreter" and actively participates in several industry organizations. He holds a B.A. in Radio, Film, and Television from San Jose State University and an M.Ed. in Educational Psychology from McGill University. He splits his time between and splits his time between Austin and Sydney.
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #030:Creating Access & Equity: The Role of Language Services in a Multicultural Society with Leigh Cox | 30 Sep 2024 | 00:42:17 | |
On this episode of The Native Experience Podcast, Leigh Cox, Director of Language Services Policy at the Department of Home Affairs shares his insights into the evolving world of language services, multiculturalism, and the importance of access and equity in government services. We explore the critical role language plays in fostering inclusion, particularly for multicultural communities and individuals with accessibility needs. From his extensive experience in social policy to his work improving language services standards, Leigh highlights the importance of transcreation—going beyond simple translation to create meaningful, culturally relevant content. Leigh’s passion for social justice and equity shines through in this engaging and informative discussion. Tune in to learn how inclusive language services are shaping the future of accessibility in government. Leigh Cox is the Director, Language Services Policy, of the Department of Home Affairs. Leigh has amassed valuable experience in both government and non-government settings with a focus on multicultural and social policy outcomes. His expertise lies in building partnerships and policy development, to address complex challenges. As the Director within the Migrant English and Language Services Branch, Leigh contributes significantly to the Department's goals to maximise the participation and inclusion of all members of our society ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #029: Global Insights: Localization, Language Preservation, and Remote Work with Eddie Arrieta | 09 Sep 2024 | 01:04:23 | |
In this episode of The Native Experience podcast, we explore the intersection of remote work, cultural integration, and language preservation in global business. We highlight how MultiLingual is leading efforts to preserve endangered languages, with insights on navigating cultural differences and adapting to diverse work ethics. Eddie also shares his experiences managing a global remote team, emphasizing the importance of structure, daily check-ins, and occasional in-person interactions. We also discuss surprising survey findings on global language preferences and the growing role of AI in language preservation. We explore practical strategies for maintaining efficiency, balancing remote freedom, and leveraging the advantages of distributed teams in the localization industry. Tune in to learn how cultural understanding, continuous learning, and AI can bridge linguistic gaps. This episode provides actionable advice for integrating cultural and linguistic strategies into your remote work for a more connected global business. Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Eddie Arrieta is the CEO of MultiLingual Media. When he was young, Eddie sold chocolates at school and helped his dad with his bottled water business, selling from store to store in every neighborhood in his hometown. He was a young salesman. At the age of 16, Eddie was fortunate to get scholarships to move to the United Kingdom, followed by the United States to finish his studies. He has led and participated in humanitarian projects around the world, including China, India, Colombia, and Trinidad and Tobago. Eddie has co-founded a co-working space, a public relations agency, a coaching service, a bakery, a travel agency, a farm, and a family. It's safe to say he likes to go from “zero to a 100”. Today Eddie works remotely from his hometown, Sincelejo, helping companies globalize and localize by providing exposure opportunities and media consulting at Multilingual Media. Eddie is very passionate about new technologies and believes in a world where there is equal opportunity for all. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. We believe that each guest's story will not only inspire you but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! | |||
| #028: Insights Into Native Experience Marketing with Mark Saba | 29 Jul 2024 | 00:41:16 | |
In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo. | |||
| #027: The Future of Writing with Tim Brookes | 15 Jul 2024 | 00:51:46 | |
On this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, especially in regards to the rise of digitization and a global decline of personal investment in writing. As well as exploring the effects of digitization on writing, Tim also emphasized the importance of respectful and effective engagement with indigenous communities to support cultural revitalization and inclusivity. Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions. Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980. An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts. Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts. His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #026: A Tale of Workflow Automation, LangOps and Experimentation with Edwin Trebels [Part 2] | 01 Jul 2024 | 00:50:52 | |
On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God. Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated systems, the accuracy of translations, and the potential for further customization in the future. We explore the challenges many organizations face in promoting a culture of experimentation. Including hesitation among employees, the critical importance of leadership to create a safe space for trying new ideas, and the need for open communication and knowledge-sharing. Edwin's expertise in language operations and his innovative approach to workflow automation showcases the power of technology in enhancing the Native Experience in work environments. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: As the Translations Director at the Philadelphia Church of God (PCG), a global non-profit, Edwin Trebels directs the localization department which offers localization from English into nine languages. He’s worked in localization for almost 20 years. In 2023, his team translated and published about four and half million words, divided by nine languages, and interpreted about two million words. Edwin is mostly engaged in, and loves, project/vendor/change management and strategy, but has a strong focus on prepress, training and some marketing on the side. Outside of work, Edwin loves spending time with his wife, four children (12, 9, 5 and 11 months), family and friends. They have three dogs (mainly due to him), two rats and a cat (mainly due to his wife) and he’s been smoking BBQ food most weekends. Edwin and his wife also take combined voice classes and Edwin is trying to make more time for his guitar before it gathers too much dust. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS:
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| #025: A Tale of Language, Leadership, Life and Community with Edwin Trebels | 11 Mar 2024 | 00:45:30 | |
On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.
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| #024: Embracing Your Culture, Identity and Name with Sheron Sultan | 26 Feb 2024 | 00:50:50 | |
On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba! We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth. Sheron shares her personal experiences of self-definition in the face of societal pressures and her journey from South Africa to Australia, and how, with Yatimba!, she’s encouraging school children to take pride in their cultural traditions, languages and names. Sheron's passion for cultural diversity, her advocacy for embracing one's identity, and her approach to cultural education make this episode a rich and enlightening experience. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Sheron, a South African native with a blend of African, German, and Indian heritage, has consistently embraced her multicultural identity. From an early age, she confronted the challenges of self-definition in a society that demanded conformity, embarking on a purposeful journey to devise strategies that not only empowered herself but also served as inspiration for others. Since 2010, Sheron has been serving as a student well-being facilitator and the driving force behind Yatimba!, an organization committed to fostering wellness, self-development, cultural awareness, and movement programs. Her dedication to aiding others has seen her collaborate with youth centers and community organizations across New South Wales, Australia. Sheron's background and personal odyssey have ignited her fervor for championing diversity, resilience, and self-discovery. Through her multifaceted approach, she endeavors to cultivate an inclusive and supportive environment, leaving an enduring impact on the well-being and development of the youth she engages with. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #023: The Mission to Save Endangered Alphabets and Cultures with Tim Brookes | 12 Feb 2024 | 00:46:44 | |
On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between language, culture, and identity. We tackle the pressing issues facing indigenous communities in raising awareness about their languages and scripts, and how Tim's artistic endeavors blend advocacy with education. We also talk about World Endangered Writing Day and Tim’s latest book, Writing Beyond Writing: Lessons from Endangered Alphabets. Tim Brookes is a true champion of native experiences and is the guiding light for endangered alphabets. Tune in and prepare to be moved by a narrative that goes beyond the ink and into the heart of humanity’s diverse expressions. Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Tim Brookes was born in England and educated at Oxford before moving to the United States in 1980. An editor, guitarist, teacher, soccer coach and author of 17 books and numerous articles and essays, he founded the Endangered Alphabets Project in 2010 with his first exhibition of carvings in indigenous and minority scripts. Since then he has exhibited and spoken about the Endangered Alphabets at more than 150 colleges, universities, libraries, museums, and galleries including Oxford, Cambridge, Yale, Harvard, the Smithsonian Institution and the Library of Congress, while working with a wide range of cultures to create games and educational materials for learning minority scripts. His latest book is Writing Beyond Writing: Lessons from Endangered Alphabets. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #022: Celebrating Inclusivity, Well-Being, and the Richness of Diversity with Ruhee Meghani | 08 Feb 2024 | 00:54:23 | |
On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations. Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's eclectic expertise in psychology, business, yoga, and human-centered design, highlighting how our backgrounds shape our perceptions of wellness and opportunity. From Mumbai to Melbourne, Ruhee's personal journey is a testament to the profound impact of cultural context on our approach to health, ethics and inclusivity. We explore the intersection of well-being and access, discussing how our shared humanity and curiosity are the true drivers of innovation and change. We hope this conversation with Ruhee stirs your curiosity and underscores the significance of nurturing a society that cherishes every voice. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here! ABOUT OUR GUEST: Renowned for her straightforward communication style, which complements her strong drive and persistence in achieving equity goals, Ruhee Meghani is the founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations. With a strong academic background in Business Management & Marketing, psychology, she has excelled in diverse sectors such as advertising, sports management, technology, hospitality, retail, and the wellness industry. Ruhee's experience of being a Yoga teacher & facilitator for over 11 years and passion for human centered design helps her to bring a deep understanding of wellness philosophy within her facilitation skills. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #021: Unpacking Accents, Dialects, and Colloquialisms with Mike Todd | 08 Jan 2024 | 00:48:28 | |
On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than just a party trick—it's essential for authenticity in a global marketplace. We underscore the importance of accents and dialects in connecting us to our roots and each other. From the amusing confusion of mispronunciations to the evolving landscape of broadcast media embracing regional voices, we highlight the vibrancy and importance of linguistic diversity. With a nod to science fiction's foresight and a call to amplify the stories of diverse communities, we propose a year of listening deeply to voices from all walks of life, enriching our global dialogue. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Mike Todd is a Senior Adviser for Consumer Products at Dearin & Associates. He specializes in assisting consumer products companies in expanding their operations and market presence on a global scale. Mike’s role involves leveraging market insights, strategic planning, and cross-functional collaboration to facilitate the growth and international expansion of these companies. With more than 30 years of experience working with consumer products companies internationally, Mike is acutely aware of the challenges business owners face as they try to scale abroad. He provides world-class consultancy services to companies that want to work internationally. Beyond being a Consumer Products guru, Mike has also worked in the Navy on a nuclear submarine and has visited every continent (including the North Pole!) ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #020: From Pokémon to Professional Growth with Antonio De Palma | 25 Dec 2023 | 00:39:26 | |
On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native experiences and the inherent culture of diversity and inclusion within the localization industry. We dive into Antonio's unique challenges and rewarding triumphs he has encountered doing localization work, navigating cultural and linguistic nuances to reach solutions that catered to all stakeholders. Antonio shares his inspirational journey post a layoff, his networking prowess that led him to Avetta, and his strategy to balance passion with financial stability. We also discuss the transformative role of technology within the localization industry, the criticality of staying abreast with technological advancements, and the potential career growth it can fuel. Antonio's insights promise to enrich your understanding of the localization domain, whether you're a veteran in the industry or a newcomer seeking insights. Make sure to subscribe to the podcast so you don’t miss out on future episodes! ABOUT OUR GUEST: Antonio De Palma is a Localization Quality Program Manager for Avetta with over 8 years of experience in the tech and entertainment industry, he specializes in building and scaling end-to-end Localization and Internationalization programs. He’s trained individual contributors and delivered foundational programs such as Vendor Management, Internationalization, Terminology and Translation Memory Management, Inclusive Language, Accessibility, and Vendor Engagement. With a focus on flexibility and execution, Antonio guided Localization teams to successfully reach core company goals for their international market. He’s delivered AAA games that sold over 7 million copies and connected users worldwide with the #1 messaging app in history. Antonio has embedded pre-localization and localizability checks in the readiness process, reducing turnaround time by 20-45% and saving hundreds of thousands of dollars in post-production corrections. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #019: Life Lessons From Submarines and Selling Washing Machines with Mike Todd | 11 Dec 2023 | 00:50:12 | |
On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analogy for good customer service and taught him to understand consumer wants and needs. Mike regails his experiences working on a submarine and reflects on how the routine and discipline required for the role has made him into the man he is today. Make also emphasizes the importance of connection, explaining that taking a few minutes to genuinely ask someone how they are and listen to their response can have a profound impact on both parties involved. Mike has led a fascinating life filled with incredible stories. It’s his ability to learn and adapt from both his wins and his mistakes that enables him to create and empower truly native experiences. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Mike Todd is a Senior Adviser for Consumer Products at Dearin & Associates. He specializes in assisting consumer products companies in expanding their operations and market presence on a global scale. Mike’s role involves leveraging market insights, strategic planning, and cross-functional collaboration to facilitate the growth and international expansion of these companies. With more than 30 years of experience working with consumer products companies internationally, Mike is acutely aware of the challenges business owners face as they try to scale abroad. He provides world-class consultancy services to companies that want to work internationally. Beyond being a Consumer Products guru, Mike has also worked in the Navy on a nuclear submarine and has visited every continent (including the North Pole!) ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #018: Culturalization in the Gaming Industry with Kate Edwards [Part 2] | 27 Nov 2023 | 00:52:19 | |
On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1. | |||
| #017: Culturalization in the Gaming Industry with Kate Edwards [Part 1] | 13 Nov 2023 | 00:42:10 | |
On this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters. With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. She emphasizes the importance of considering various aspects such as character design, dancing animations, symbols, and narratives to avoid unintentional messages. Kate shares some eye-opening experiences, such as the story of the game Kakuto Chojin when one audio file led to a massive PR backlash and her having to apologize to the Saudi Arabian government on behalf of Microsoft, back in 2004. Kate also shares her passion project, SetJetters, an app she co-founded to help fans visit filming locations from movies and shows. The app provides detailed information about locations, the ability to recreate shots, and gamification through badges. Our conversation with Kate was incredibly interesting and insightful. She enables a native experience for so many gamers, among others, around the world due to her passion and dedication to culturalization. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Kate Edwards is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations. She is also the former Executive Director of the International Game Developers Association from 2012 to 2017 and the Global Game Jam from 2019 to 2022. In addition to serving in several board and advisory roles, she is a geographer, writer, and corporate strategist. Following 13 years at Microsoft, she has consulted for EA/BioWare, Google, Amazon, Facebook, LEGO, Ubisoft, and many other companies. As an award-winning 30+ year veteran of the game industry, in 2021 she was included in the Forbes' "50 Over 50" Vision List as one of 50 veteran women selected from a wide variety of industries, and in the same year was inducted into the Women in Games Hall of Fame. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #016: Driving the User-centric Uber Experience with Renato Beninatto | 31 Oct 2023 | 00:48:50 | |
In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights. This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving them 4 million dollars per year. Renato's vast experience in international consulting, market research, and sales and marketing provides valuable insights into creating truly native experiences for diverse audiences. Tune in to gain a deeper understanding of the complexities of language quality and its impact on localization and translation. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Chairman and Co-Founder of Nimdzi Insights, Renato Beninatto brings decades of experience everywhere he goes. With extensive experience in international consulting, market research, sales and marketing, Renato provides the strategic direction that helps Nimdzi better serve clients worldwide. In addition to his work at Nimdzi, Renato is also the co-author of The General Theory of the Translation Company, a co-owner of MultiLingual Media, an adjunct professor at the Middlebury Institute of International Studies at Monterey, and a frequent industry speaker. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #015: Pioneering Language and Localization Through Klingon and Inuktitut with Soren Eberhardt | 25 Sep 2023 | 00:40:58 | |
In this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization. His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching localization classes at various universities. In our conversation, we talk about the importance of understanding the intricacies of language, grammar and accents. We also discuss Sören’s love for travel and experiencing new cultures, and how that intersects with his career. Sören shares intriguing insights about Microsoft's localization journey of over the years, including the creation of a Klingon version for Microsoft Translator and his work localizing Windows for the Inuktitut language of Northern Canada. Sören emphasizes the importance of cultural sensitivity in the localization process and advises companies to be proactive and spread knowledge to prevent potential issues. He has a tangible passion for language that is awe inspiring. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Sören Eberhardt is a global site manager working on localization and marketization of Microsoft’s Office 365 direct sales pages. He has worked in the field of internationalization and localization for the last 20 years, both on the vendor side and client side. He's held roles as translator, localization engineer and project and program manager over the years. While at Microsoft, Eberhardt has worked on the localization of Windows and Office, as well as Skype products. In addition, he has taught localization classes at the University of Washington and classes on computer-assisted translation (CAT) tools at New York University. He has published several e-books on languages. The Inuktitut language has the fewest speakers for whom Eberhardt has ever localized a product. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #014: Localisation, Technology and the Gartner Hype Cycle with Josef Kubovsky | 11 Sep 2023 | 00:35:56 | |
On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights. In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, such as cultural insensitivity, can negatively impact the success of a product in a specific market. We also discuss the Gartner Hype Cycle and AI, emphasising that while these tools can make our lives easier, they should not be blindly relied upon without human intervention. We highlight that the initial excitement and innovation trigger for AI tools is often followed by a need for careful evaluation and verification. Joseph's unique blend of language, tech, and sales skills make him an absolute expert in the language industry. We hope this conversation helps you to provide an even greater native experience in both your personal and professional lives! If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Josef Kubovsky hails from a linguistic lineage, where a majority of his family members are language educators, translators, and engage in a diverse array of language-related professions. In his 19 years in the language industry, Josef Kubovsky has developed outstanding business acumen. After receiving a degree in International Relations, Josef worked his way up from a Sales Manager position at a regional translation company to Branch Manager. He then moved to an international multi-language vendor, and eventually became Head of Sales at a technology company, where he managed a worldwide sales team of 27. Josef leverages his unparalleled combination of language, technical, and sales expertise to assist Nimdzi partners in pursuing business excellence and sustainable growth. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony Lee | 29 Aug 2023 | 00:41:18 | |
On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo. | |||
| #012: Promoting Diversity and Inclusivity: Intercultural Dialogue, Self-Awareness, and Global Perspectives with Lisa Tribuzio | 31 Jul 2023 | 00:41:37 | |
On this episode of The Native Experience, we welcome Lisa Tribuzio, Co-Create Facilitator with LEXIGO and also Manager at Lotus Consulting. In our conversation, we delve into the evolving landscape of DEI (diversity, equity, and inclusion), the challenges faced, and the political undertones surrounding diversity. We explore the importance of personal backgrounds and stories in understanding and promoting diversity and inclusivity, and Lisa shares her own journey of challenging biases and prejudices through travel and education. We also discuss the need for self-awareness, and how essential it is, when it comes to understanding our own backgrounds and being able to foster respect and cultural awareness. We also talk about the significance of storytelling in increasing visibility and representation. Lisa's passion for promoting cultural diversity and advocating for the rights of people from diverse backgrounds is very inspiring. We hope our conversation will help you to provide an even greater native experience in your own personal and professional influence! If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Lisa Tribuzio is a Social Worker who has had 25 years of experience in the field of equal opportunity, lobbying governments to address poverty, social disadvantage, racism and discrimination, and policies which promote oppression of Australian communities. Lisa has worked in the fields of multiculturalism, disability and youth and family services and brings with her - experience and knowledge working in community welfare, media, local government and the education sectors. She has also traveled through Asia and the Middle East working with human rights organizations promoting cross cultural exchange, education and understanding of human rights. She has a particular focus on the context of communities and how policies, as well as cultural norms, affect access to services and opportunities. She has a Bachelor of Science (Psych), Bachelor of Social Work, Graduate Certification in Creative Arts Therapy and a Masters in Islamic Studies. She was also a member of the EEON (Equal Employment Opportunity Network). Lisa operates from a humanitarian and community development framework. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #011: Technology, Social Psychology, and Work-Life Balance in Localization with Ewandro Magalhaes | 24 Jul 2023 | 00:44:12 | |
On this episode of The Native Experience, it’s part two with Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, language technology advocate, and co-founder of KUDO! Today, we discuss some of the cultural experiences Ewandro has had in his career, the role of technology in Language Services, and the importance of work-life balance, especially after the intensity of the last few years. Ewandro talks about working with various interpreters from around the world and some of his advice and tips on how to succeed in that field. He also shares insights into the dynamics of communication and the need to adapt to different cultural backgrounds, as well as the importance of collaboration and empathy within the profession. We explore the role of technology in communication, emphasizing its potential when used correctly and the need to establish parameters to prevent misuse. We also get into quite the discussion about the importance of work-life balance, especially in a post-COVID world. As always, there are some incredible pieces of advice and wisdom in our conversation! If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Ewandro Magalhaes is a conference interpreter, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. He has interpreted for two American presidents, five Brazilian presidents, the Dalai Lama, and countless heads of State and government. Ewandro is also the author of two viral TED-Ed videos and has published three books, including The Language Game: Inspiration and Insight for Interpreters. Ewandro is a co-founder of KUDO, a disruptive platform that is revolutionizing the interpreting scene. Together with his peers, he helped shape the Remote Simultaneous Interpretation technology and redefine how interpreting services are delivered worldwide. Originally from Brazil, he has lived on three continents and currently splits his time between the US and his home country. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #010: Translating and Interpreting for Heads of State and the United Nations with Ewandro Magalhaes | 17 Jul 2023 | 00:42:25 | |
On this episode of The Native Experience, we welcome Ewandro Magalhaes, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. Ewandro is also a co-founder of KUDO. Ewandro shares his experiences as an interpreter for Heads of State and Government, as well as his thoughts on the challenges of translation and localization. We also discuss the emotional and mental challenges of being an interpreter and the importance of good communication. Ideally, having a real human connection. We also talk about the importance of preserving languages and dialects to retain unique aspects of culture and emotions. This episode offers a wealth of insights and perspectives on the power of language and communication. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Ewandro Magalhaes is a conference interpreter, former Chief Interpreter in the United Nations system, interpreter trainer, and language technology advocate. He has interpreted for two American presidents, five Brazilian presidents, the Dalai Lama, and countless heads of State and government. Ewandro is also the author of two viral TED-Ed videos and has published three books, including The Language Game: Inspiration and Insight for Interpreters. Ewandro is a co-founder of KUDO, a disruptive platform that is revolutionizing the interpreting scene. Together with his peers, he helped shape the Remote Simultaneous Interpretation technology and redefine how interpreting services are delivered worldwide. Originally from Brazil, he has lived on three continents and currently splits his time between the US and his home country. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #009: Making People Feel Like They Are Home: Creating the Ultimate Native Experience with Cynthia Dearin | 10 Jul 2023 | 00:40:19 | |
On this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially! Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when expanding into global markets. She gives examples of companies like Starbucks and McDonald's that have both had successes and failures in this area. We talk about the need for a native experience and how it affects customers' trust and engagement with a company. We discuss the importance of having clear goals and objectives when expanding a company, as well as benchmarking success to market data rather than personal preferences. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Cynthia Dearin is an international business strategist and the Founder of Dearin & Associates. With 25 years of international experience, she is on a mission to empower business owners and CEOs to scale internationally and amplify their impact in the world. An Australian-qualified legal practitioner and graduate of the Australian Institute of Company Directors, Cynthia worked in the UK, US, Europe and Middle East, as an Australian diplomat and as a management consultant. She also spent three years as the CEO of the Australia Arab Chamber of Commerce & Industry. In 2013, Cynthia founded Dearin & Associates, where she has since assisted blue chip organizations and smaller companies alike to create and implement international strategies that increase momentum and revenue, positioning them for global success. Her flagship product, the International Business Accelerator, is a group program that provides a structured pathway into international markets for businesses turning over $1 million or more. Cynthia is proficient in Arabic and French, both of which she uses professionally. In 2022 she released her second book, Business Beyond Borders: Take Your Company Global. Her first book is Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East and North Africa. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #008: Empathy and Feedback: Keys to Success in the Localization Industry with Jorge Russo dos Santos | 03 Jul 2023 | 00:37:43 | |
On this episode of The Native Experience, Jorge Russo dos Santos, the Localization Program Manager at Block, joins us to share his extensive experience in localization and creating truly native experiences for diverse audiences. We dive into some stories and experiences that discuss the impact of technology on daily tasks, social media's effect on personal growth, and the potential for language models to automate certain jobs. We do get into ChatGPT a little bit as well, and how AI is affecting the localization industry. We also talk about the importance of empathy and feedback in localization and what you can do to implement a truly native experience in your sphere of influence. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Jorge Russo dos Santos is originally from Portugal. After studying engineering in college, he started working for Microsoft in Dublin, Ireland, where he was the localizer of the first server operating system localized into European Portuguese. The job started his career at Microsoft and in the localization industry, where he progressed to the role of a software engineer and later project manager working across software and content. Jorge relocated to Microsoft's Seattle-area headquarters in 2003 and continued to work for Microsoft until the mid-2010s. At Microsoft, he worked on Windows' Server and Tools and Cloud and Enterprise divisions, which involved different languages, methodologies and challenges. Jorge has extensive industry experience, working at Cisco, Workday, Meta (Facebook), Amazon and Block (Square), expanding his skill set to hardware, firmware and multimedia localization. He is a certified project management professional passionate about localization; he truly believes that one's native language should not be a barrier to accessing information or technology, and he's made it his life's work. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #007: Uber's Experience with End-User Perception in Localization with Renato Beninatto | 26 Jun 2023 | 00:51:58 | |
On this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization. Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a consultant with Uber, where he did a study about customer perception of quality that saved them 4 million dollars per year. With that example, we also discuss the importance of focusing on end-user perception of language, rather than perfecting the translation. We talk about quite a bit more, but we hope you enjoy this insightful conversation on creating native experiences for diverse audiences. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Renato is the Chairman and Co-Founder of Nimdzi Insights. Renato brings decades of experience everywhere he goes. With extensive experience in international consulting, market research, sales and marketing, Renato provides the strategic direction that helps Nimdzi better serve clients worldwide. In addition to his work at Nimdzi, Renato is also the co-author of The General Theory of the Translation Company, a co-owner of MultiLingual Media, an adjunct professor at the Middlebury Institute of International Studies at Monterey, and a frequent industry speaker. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #006: Chat GPT and Multilingual Models—The Future of Translation? | With Konstantin Savenkov | 19 Jun 2023 | 00:37:57 | |
Today on The Native Experience, we welcome Konstantin Savenkov, CEO and co-founder of Intento. Intento helps large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages. We dive right into Chat GPT and the impacts GPT has on the translation industry. We discuss the positives and the potential challenges of AI automation. We talk about context and using common sense inputs. Additionally, we discuss the improvements in GPT-3 technology and its role in daily tasks. As always, we discuss how to create truly native experiences no matter what you do and where you go. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: After receiving a PhD in 2008, Konstantin Savenkov led research and development efforts for online content services, then worked as a chief operating officer at Bookmate ("Spotify for books"). In 2016, he contributed his experience in artificial intelligence (AI), technology, and operations to found Intento, Inc., where they develop Enterprise MT Hub, helping large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #005: The Value of Context—Avoiding Misunderstandings in Translation and Multicultural Communication with AUSIT President, Angelo Berbotto | 12 Jun 2023 | 00:35:41 | |
Today, on The Native Experience, we are joined by Angelo Berbotto, National President of the Australian Institute of Translators and Interpreters (AUSIT). We talk about the importance of context in translation, the challenges of interpreting technical topics, and the value of NAATI certification for translators in Australia. We also explore the challenges of understanding context when using different languages and why using an interpreter might actually be the better choice, rather than trying to do it yourself. Additionally, we dive into language learning tips to improve your vocabulary and move from intermediate to advanced levels. Angelo has some fantastic tips and advice throughout this episode! You don’t want to miss it! If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Angelo Berbotto is a solicitor practicing part-time in Family and Immigration Law, based in Sydney. He is also a legal translator certified by the National Accreditation Authority for Translators and Interpreters (www.naati.com.au) in the following combinations: 1. English into Spanish, 2. Portuguese into English, 3. French into English, 4. Italian into English, and 5. Spanish into English. Angelo was admitted in NSW in 2005 and in England in 2010. After admission he relocated to the UK and worked in commercial litigation in London and later as solicitor-advocate representing local authorities in child protection matters eventually being admitted to the Children’s Law Panel. From 2015-18 he served as Attorney-General of the British Overseas Territory of St Helena, Ascension and Tristan da Cunha. Upon returning to Australia, Angelo worked for two years as Assistant Parliamentary Counsel before moving to private practice in 2022. In November 2022, Angelo was elected the President of the Australian Institute of Translators and Interpreters (www.ausit.org). ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #004: The Significance of Context in Translation and Localization with Andrzej Nedoma | 05 Jun 2023 | 00:49:01 | |
Today, on The Native Experience, we are joined by Andrzej Nedoma, co-founder and ex-CEO of XTRF Management Systems! Andrzej shares his journey with XTRF, moving into a mentoring and advising role with Nedoma.io, and how it’s allowed him opportunities to help and impact others. Andrzej also shares his experiences and tips from being in the translation industry, including the importance of community-centered ideas and the impact of new technologies. It’s an incredible conversation that gives some excellent advice on how to go truly native. We also discuss traditions in cuisine and table settings from around the world as one way to understand each other from different cultures and backgrounds! If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Andrzej Nedoma is the Co-founder and ex-CEO of XTRF Management Systems, a global translation management platform provider for translation companies, in-house corporate language departments, and public organizations. His company helps hundreds of translation and localization agencies in over 30 countries to leverage their potential. He has been building his translation industry expertise since 1996 as a co-owner, business development manager, and later Managing Director of a leading Central European translation company. In 2021, he sold XTRF to K1 Investment Management. Now, Andrzej supports various businesses and entrepreneurs worldwide as their Business Advisor, Mentor and Accountability Partner. Speaking 4 languages fluently, Andrzej is an engaged speaker, coach, advisor, sales trainer and triathlete, competing in IronMan triathlon races. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #003: Navigating Multicultural Communication and the Role of Translators in Multicultural Societies with Erika Gonzalez | 05 Jun 2023 | 00:51:52 | |
On this episode of The Native Experience, Erika Gonzalez from RMIT University and the Australian Institute of Interpreters and Translators joins us! Erika shares personal stories of her upbringing in Spain and political turmoil in the Basque region. It definitely had an impact on her perspective and who she is today. Our discussion emphasizes the importance of being open-minded and flexible in understanding and accepting different aspects of culture and language to promote diversity and integration. We also discuss the importance of quality translation services to achieve equity and cohesion in multilingual societies and talk about the crucial role of interpreters and translators in Australia's diverse society with over 400 languages spoken. It’s a fantastic conversation! If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Erika Gonzalez is an Associate Professor at RMIT University and she is the Program Manager of the Higher Education Translating and Interpreting degrees. Currently, Erika is the Immediate Past President of the Australian Institute of Interpreters and Translators. Under her leadership, the Institute developed the National Protocols for Community Translations that were drafted in partnership with the Federation of Ethnic Communities of Australia and supported by the Department of Health and Aging. Erika firmly believes that quality translation services are paramount in multilingual societies like ours, in order to achieve equity and cohesion. Erika is a NAATI certified translator and interpreter as well and a senior fellow of Advance Higher Education, a UK based organization focused on providing quality tertiary education. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #002: Creating a Truly Native Experience: A Discussion on Language, Culture, and Design at Canva with Rachel Carruthers | 05 Jun 2023 | 00:50:00 | |
On our second episode of The Native Experience, I have the privilege of chatting with Rachel Carruthers, the platform partnerships lead at Canva, to discuss the creation of truly native experiences for diverse audiences. Rachel shares her experiences working on Canva's product and marketing localization and internationalization efforts, eventually growing to over 120 locales. We also delve into the anthropology of language and how language shapes culture and perception. Additionally, Rachel shares her cultural background and unique perspective on bringing that to Australia. Join in on this insightful conversation about language, design, and culture! If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT OUR GUEST: Joining Canva in 2017, Rachel was originally responsible for leading Canva’s product and marketing localisation and internationalization efforts. She worked to ensure that every user had a truly localized experience (be it on the Web App, iOS or Android platforms), while leading cross-functional globalization initiatives to support Canva’s long term international growth strategies. In March 2023 she shifted gears to focus on some of Canva’s key platform partnerships, driving comarketing opportunities and amplifying new product launches. So far, her favorite thing about her time at Canva has been the convergence of language and design, and the anthropological aspect of how culture can affect their users' design experience and platform behavior. Prior moving to Sydney, Australia to pursue her Masters Degree in Media, Rachel was working as a Senior Localisation Project Manager back home in Silicon Valley, servicing high-profile tech enterprise clients. Rachel is deeply passionate about language, food and culture, and loves to travel whenever she can. Being from California she also loves being outdoors, as well as working in animal foster care. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||
| #001: What is The Native Experience? | 05 Jun 2023 | 00:28:22 | |
Welcome to The Native Experience Podcast! Thank you so much for joining us! We’re incredibly excited for the launch of this show! It’s our FIRST episode of The Native Experience! Today, we’ll talk about what The Native Experience Podcast is all about and why we started the podcast in the first place. We’ll also discuss the benefits you will receive from this podcast and what you can expect to take away from listening. We’ll also get to know Brian, the host of the podcast, as well as LEXIGO as a company, the people behind LEXIGO, why LEXIGO was created, and what solutionsLEXIGO brings to our world. If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode. ABOUT THE NATIVE EXPERIENCE: In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse (CALD) communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavours. At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world. We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences. Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world! LINKS: | |||