Explorez tous les épisodes du podcast The Multifamily Hangout

Adrian Danila breaks down the most common procurement mistakes that quietly drain money from large portfolios. You will learn how price list gaps, vendor exclusivity, split shipping fees, rebates, and discount traps reduce NOI and property value.

Procurement Reality Check: https://multifamilyxconsulting.com/procurement-reality-check/

Matt Nieves is a multifamily tech GTM operator known for scaling EliseAI from early stage through rapid growth, with prior leadership experience tied to Apartment List’s AI leasing platform and broader revenue and client-facing teams in rental tech. Daniel Paulino is VP of Real Estate at Reputation, where he leads the company’s real estate practice. Before Reputation, he served as VP of Marketing at Bozzuto, leading digital strategy for a large multifamily portfolio, and he brings a background in enterprise marketing from earlier roles (including major consumer and financial brands).

Evan Happel is the Director of Marketing and Customer Partnerships at Community Boss.

He has worked in multifamily as a supplier since 2015 and is active in the Washington Multifamily Housing Association, including serving on its board starting in 2025.

He also hosts the weekly Boss Talks live show and podcast, featuring conversations with multifamily operators and supplier leaders.

Adrian Danila is a multifamily operations executive, media founder, and industry connector. He leads Multifamily X Consulting and the Multifamily Facilities Leadership Council, bringing together owners, operators, and innovators around maintenance, workforce development, and operational excellence. Through podcasts, events, and advisory work, Adrian focuses on practical leadership, scalable systems, and the future of multifamily operations.

Chris Moreno is a multifamily media host and strategist known for facilitating high-impact conversations with owners, operators, and industry leaders. As a co-host and collaborator across multiple multifamily platforms, Chris brings clarity, curiosity, and strong industry context to discussions on leadership, growth, and the evolving real estate landscape.

Aaron Fichera is the COO of SmartTouch Interactive and a Partner at Radyx, focused on operational excellence and strong client and partner execution.

He hosts the Market Pulse podcast, where he interviews leaders across real estate and construction. He holds an M.A. in Social and Economic History from the University of North Texas and previously worked as a college professor and high school teacher.

Tony Sousa is a multifamily operator and industry influencer focused on leadership, brand, and operational performance. He is known for his work in reputation, culture, and practical operating habits that improve team performance and the resident experience. His content and advisory work reach a broad multifamily audience through podcasts, writing, and social platforms.

Adrian Danila is the founder of Multifamily X Consulting and a multifamily operations leader with over 20 years of experience building maintenance and facilities programs at scale. He has led maintenance operations across portfolios of up to roughly 32,000 homes and held senior roles with firms including Greystar, Cortland, and Balfour Beatty. He produces Multifamily X media and podcast content focused on maintenance leadership, workforce development, and operational execution.

Evan has served in multifamily, as a supplier, since 2015.
First with Apartment Life as a Regional President and now as the Director of Marketing & Customer Partnerships at Community Boss.
He also hosts a weekly Live show called Boss Talks, where he interviews ALL the supplier and property management professionals in the multifamily industry that deserve to be elevated and seen.
He has been an active member of the Washington Multifamily Housing Association as a general volunteer, committee member, and event participant/sponsor. As of 2025, He is serving as a board member and upcoming EdCon speaker.

With more than 15 years of experience, Andy Feinour is an authority in student housing. As President of Student Quarters, a division of St Clair Holdings, Andy is responsible for generating high yield returns for investors by transforming underperforming, non-institutional units into prime, yet affordable, student housing. He leverages deep industry knowledge and consulting experience to assess, acquire, and improve properties, while keeping student needs in mind.
Prior to Student Quarters, Andy served as Senior Vice President at Carter & Associates, a leader in the development of student housing. In this role, he led the firm’s off campus student housing development efforts and has been instrumental in projects totaling over 2,300 beds throughout his career.
From 2001 to 2008, Andy served as Vice President at Holder Properties, where he completed 16 build-to-suit projects for clients across the Southeast. Prior to joining the firm, Andy spent 5 years with the Boston Consulting Group as a Project Leader in its Atlanta office focusing on the fields of business development, finance and strategy for public and private clients.
Andy holds an MBA from the Darden Graduate School of Business and a Bachelor of Science in Commerce from the McIntire School of Commerce, both at the University of Virginia

Adrian Danila is a multifamily operations executive, media founder, and industry connector. He leads Multifamily X Consulting and the Multifamily Facilities Leadership Council, bringing together owners, operators, and innovators around maintenance, workforce development, and operational excellence. Through podcasts, events, and advisory work, Adrian focuses on practical leadership, scalable systems, and the future of multifamily operations.

Chris Moreno is a multifamily media host and strategist known for facilitating high-impact conversations with owners, operators, and industry leaders. As a co-host and collaborator across multiple multifamily platforms, Chris brings clarity, curiosity, and strong industry context to discussions on leadership, growth, and the evolving real estate landscape.

Bryan Holladay provides public relations and association management services through Charlotte Public Relations and Association Management Services.

He supports associations with strategic communications, member engagement, governance support, and program execution, helping organizations strengthen their voice and deliver value to their communities.Todd Whitlow is an attorney and Vice President of Legal Operations at BROWNLEE WHITLOW & PRAET, PLLC, where he advises multifamily clients on legal risk, operations, and practical solutions.

He is also the co-host of The Associated podcast, bringing a clear, business-minded lens to the intersection of associations, leadership, and the real estate industry.

Lance Swank is the President and Chief Executive Officer of Sterling Group, Inc., a vertically integrated real estate services firm specializing in multifamily housing and self-storage across the Midwest, South, and Southeast.

He joined Sterling in 1983 and has played a central role in expanding the company into a diversified platform that includes development, construction, property management, and investment operations.

Under Lance’s leadership, Sterling Group has developed, acquired, constructed, and managed thousands of apartment and self-storage units nationwide. He focuses on long-term relationships, operational discipline, and delivering value through integrated real estate services.

Lance is also a recognized industry voice and frequent speaker at multifamily and real estate events.

He holds a bachelor’s degree from DePauw University and has served in multiple leadership and advisory roles throughout his career, reflecting a strong commitment to advancing the real estate industry.

If you want a shorter, punchier version for intros or event promos, I can craft that too.

Charlotte Gummesson is the President and Founder of iRestify, a Toronto-based proptech company that delivers a digital, on-demand building maintenance and services platform for multi-residential and commercial property managers.

She co-founded iRestify to modernize an industry that relied on outdated processes, introducing a technology-driven model that enables remote booking, tracking, quality control, and reporting for all building services.

Before launching iRestify, Charlotte held senior leadership positions in operations, including CEO and COO roles at Teleperformance, as well as running her own consulting firm, CG Management Consulting Inc. Her background spans enterprise operations, customer experience, strategic growth, and service delivery across multiple industries.

Charlotte earned her Bachelor’s degree from the University of Toronto and is widely recognized for her leadership in driving innovation, efficiency, and service transformation within property management and maintenance.

If you want, I can also create a shorter version, a more conversational intro, or a punchier podcast-style bio.

With more than 15 years of experience, Andy Feinour is an authority in student housing.

As President of Student Quarters, a division of St Clair Holdings, Andy is responsible for generating high yield returns for investors by transforming underperforming, non-institutional units into prime, yet affordable, student housing. He leverages deep industry knowledge and consulting experience to assess, acquire, and improve properties, while keeping student needs in mind.
Prior to Student Quarters, Andy served as Senior Vice President at Carter & Associates, a leader in the development of student housing. In this role, he led the firm’s off campus student housing development efforts and has been instrumental in projects totaling over 2,300 beds throughout his career.
From 2001 to 2008, Andy served as Vice President at Holder Properties, where he completed 16 build-to-suit projects for clients across the Southeast. Prior to joining the firm, Andy spent 5 years with the Boston Consulting Group as a Project Leader in its Atlanta office focusing on the fields of business development, finance and strategy for public and private clients.
Andy holds an MBA from the Darden Graduate School of Business and a Bachelor of Science in Commerce from the McIntire School of Commerce, both at the University of Virginia

Tony Sousa is a multifamily executive, builder, and industry voice known for transforming teams and elevating operational performance.

With a career spanning regional leadership, sales strategy, and organizational development, he has helped some of the most recognized brands in property management grow stronger, more resilient teams.

Tony is widely respected for his leadership philosophy, content creation, and mentorship across the industry, and he continues to shape the future of multifamily through education, storytelling, and people-first execution.

John R. Bradford, III is the Founder and CEO of PetScreening, a venture-backed software platform that helps the housing industry manage pets and assistance animals across millions of rental units.

A longtime property management entrepreneur, he previously built and led Park Avenue Properties, a multi-state residential management and investment firm, before launching PetScreening in 2017 to create a more data-driven, pet-inclusive approach for rental housing.

Lance Swank has been with Sterling since 1983. Under his leadership, the company has grown to include four core business units: Sterling Development, Sterling Construction, Sterling Management and Sterling Investments.

Over the years, he has helped build a fully integrated real estate services platform that provides clients and investment partners with a complete range of services.

Sterling specializes in multifamily housing and self-storage, with a geographic footprint spanning sixteen states.

The Sterling Group is a fully integrated real estate services firm that celebrated its 47th year in 2023 and continues to expand throughout the Midwest, South and Southeast.

Throughout his tenure, Lance has emphasized long term relationships with both investment partners and colleagues, a focus that remains central to Sterling’s culture and growth.

Prior to founding The RADCO Companies, Norman built a career in real estate litigation, workouts, and transactions. He earned a JD from New York Law School in 1981 and a BA from SUNY Plattsburgh in 1978, holds law licenses in New York and Georgia, and received a PhD from Kennesaw State University in 2023.

As Chairman of the Kennesaw State University Foundation Board of Trustees, he helped guide a 47,000+ student university through major growth. Over 13 years, the campus doubled in size with $500 million in new buildings that he helped finance and develop. He is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences.

Norman serves on the New York Law School Board of Trustees and previously taught as an Adjunct Professor at Emory University School of Law. A recognized industry expert and speaker, he has appeared on CNBC and Bloomberg and in the Wall Street Journal and New York Times.

Karl Sowa is the CEO of iRestify, a growth leader focused on demand generation, operations, and product management.

He has led profitable B2C and B2B businesses with direct multi-million-dollar P&L ownership, blends deep technology expertise with marketing, operations, and finance, and has built products and companies end to end, including GTM execution and people leadership.

He has helped create two successful VC/PE-backed exits.

Prior to founding The RADCO Companies, Norman was a seasoned real estate litigation, workout, and transactional lawyer. Awarded a Juris Doctor by New York Law School in 1981 and a Bachelor of Arts from SUNY Plattsburgh in 1978, he is licensed to practice in both New York and Georgia.

Norman was awarded a PhD by Kennesaw State University in 2023.

As a Chairman of the Kennesaw State University Foundation Board of Trustees, Norman oversaw the expansion of the 47,000+ student university in metropolitan Atlanta.

During his 13-year tenure, the campus doubled in size with the addition of $500 million in new buildings that he helped finance and develop.

Norman is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences at Kennesaw State University

Norman is currently a member of the New York Law School Board of Trustees and previously served as an Adjunct Professor at Emory University School of Law.

He is a dynamic speaker and real estate industry expert and has been featured on CNBC, Bloomberg, Wall Street Journal, New York Times, and more.

Jamie Gorski is Founder and President of Catchpoint Collective and a nationally recognized multifamily marketing leader.

She built her career shaping customer experience and brand strategy with a relentless focus on the voice of the customer.

Kate Good is Partner and SVP of Multifamily Development at Hunington Residential and co-founder of Apartment All Stars.

A developer, speaker, and industry innovator, she is known for bold ideas and a career spent creating standout communities.

Ken Doble started in property management as the on-site manager of a 24-unit building and rose through the ranks to COO, overseeing 23,000 units across 11 states.

After the 2008 crash, he co-founded Quantitative Realty Capital, specializing in acquiring and repositioning underperforming apartments.

With more than 30,000 units and $233 million in renovations under his belt, Ken combines hands-on operational experience with strategic leadership.

He is also the author of The 5 P’s of Property Management, a practical guide to building stronger multifamily operations.

Kate Good is Partner and Senior Vice President of Multifamily Development at Hunington Residential, where she leads new community development and operations.

She is also the founder of KateGood.com and Apartment All Stars, platforms that have made her one of the most recognized voices in multifamily marketing and leadership.

From leasing consultant to national speaker and developer, Kate has built a career on creating communities that stand out and resident experiences that last.

Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.

We dive into:

• Why brand strategy in multifamily begins with purpose and values

• How customer experience defines retention more than rent or design

• The role of AI in real estate marketing and resident engagement

• Why maintenance is the brand and key to resident loyalty

• How leadership can align associates with mission and vision

• Lessons from companies rethinking marketing, tech stacks, and culture

If you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.

👉 Subscribe for more multifamily insights and join the conversation in the comments.

In this episode of The Multifamily Hangout, hosts Adrian Danila and Chris Moreno welcome Christopher Finlay — a Marine Corps veteran who has overseen more than $4 billion in multifamily real estate transactions.

Christopher shares how the discipline, trust, and initiative forged in the Marines shaped his leadership style and his long-term success in real estate. He pulls back the curtain on data-driven investing, market selection, and the urgent need for more affordable housing.

The conversation also unpacks how AI is reshaping real estate operations and why skilled trades remain a cornerstone of the industry’s future.

For anyone looking to sharpen their leadership, strengthen their investment strategy, or build high-performing teams, this episode is a must-listen.

Stephanie Gubiotti, President of New Urban Residential, sits down with hosts Adrian Danila and Chris Moreno to share how she’s scaling her multifamily team through the Entrepreneurial Operating System (EOS).

She walks us through building the right team, weaving accountability into daily operations, and using AI as a support tool rather than a distraction. Stephanie opens up about the system that’s fueling her growth and the lessons any leader can apply.

This episode explores how EOS reshaped her management approach, why culture depends on clarity, and what it takes to balance technology with people-first leadership. For anyone steering a multifamily organization through growth, this is a conversation you won’t want to miss.

Subscribe to catch more insights from leaders redefining what success looks like in multifamily.

Ginger Ashton serves as Vice President of Operations at Atlantic | Pacific Management, overseeing a diverse portfolio of multifamily communities across multiple markets.

With more than 20 years of experience in property management, Ginger is recognized for her ability to lead high-performing teams, streamline operations, and elevate both resident experience and asset value.

Her leadership style blends strategic thinking with a strong emphasis on culture, accountability, and mentorship. Ginger’s deep industry knowledge and people-first approach make her a trusted leader in driving operational success at scale.

Ginger also serves as Chair of the Georgia Apartment Association Foundation (GAAF), which supports education and career growth in the multifamily industry across the state. Through this role, she helps lead initiatives like GeorgiaApartmentJobs.com, a platform connecting job seekers with careers in property management.

Learn more:
https://www.atl-apt.org/about-gaaf
https://georgiaapartmentjobs.com/

Zlatko Bogoevski is the Founder and Chief Executive Officer of BetterBot, an AI-driven platform designed to optimize leasing and renter engagement in the multifamily industry.

Based in the Atlanta metro area, he has built a reputation as a forward-thinking tech entrepreneur focused on empowering renters through innovative conversational AI solutions.

Under his leadership, BetterBot has earned recognition as a member of the Multifamily Innovation® Council—a testament to its influence in reshaping how property management and leasing operate.

He has shared insights in interviews detailing his vision and the company’s progression, outlining how BetterBot blends advanced AI with user-centered design to streamline rental processes.

Steve F. Hallsey is a seasoned multifamily executive with nearly 40 years of industry leadership. Most recently, he served as Managing Director of Wood Residential, where he directed operations across the firm’s national portfolio—including owned and third-party assets.

His oversight included management, marketing, leasing, maintenance, and accounting functions coast-to-coast.

Previously, Steve was President and CEO of AMLI Management Company for 14 years, leading the national property management platform for Prime Property Fund, a Morgan Stanley–managed real estate fund. He also held the role of Managing Director of Operations at Charles E. Smith, a publicly traded REIT based in Washington, D.C.

Steve is an active member of the multifamily community, serving on the Board of Directors for NMHC and frequently speaking at NAA conferences and national industry events. His insights have been featured in numerous real estate publications.

Outside the industry, Steve is a creative at heart—an avid hiker, wood carver, sculptor, and painter. He’s also the author of the best-selling children’s book Matilda McGruder and is known for his barbecue mastery on The Big Green Egg.

Steve Boyack is the President of JVM Management and Chief Operating Officer at JVM Realty.

With over 30 years of experience in multifamily real estate, he specializes in operational strategy, team development, and property technology.

Prior to JVM, he held executive roles at CA Ventures, Laramar Group, and Draper and Kramer.

Steve is a recognized industry leader known for building high-performing platforms and driving innovation across large multifamily portfolios.

Jennifer holds her Accredited Residential Manager designation through the Institute of Real Estate Management (IREM), is a Licensed Property Manager in the District of Columbia, and is National Compliance Professional Certified.

She is a member of both IREM and the Property Management Association (PMA) of Maryland, where she has loyally served as a Committee Co-Chair.

Results-driven multi-family executive and trainer with 25+ years of varied and progressive experience in operations, marketing, financial analysis, training, management, and client relations.

Consistently exceeds business objectives with adaptable perspective, insight-driven strategy, and creative execution.

Steven Rea is a multifamily innovator with over a decade of experience at the intersection of property management and technology.

He believes that providing people with their homes is one of the industry’s greatest responsibilities—and that it goes beyond operations to building communities, empowering teams, and delivering better outcomes.

At RPM Living, he helped build the tech stack, training systems, and business development strategy during the company’s transition to managing Class A properties.

At ResProp, he scaled the Texas third-party portfolio from zero to 6,500 units while advising on proptech and operational innovation.

Now, as the founder of Chasing Tomorrow AI, Steven is launching guided., a platform designed to revolutionize training and onboarding in multifamily.

His mission is to simplify complexity, accelerate adoption of new technologies, and equip teams to meet the future with confidence.

For more than 20 years, Dom Beveridge has held leadership roles in consulting, revenue management, and marketing.

He began his career in the travel and hospitality sector, where he used, implemented, designed, and ultimately sold enterprise revenue management systems and consulting projects with Talus Solutions—the original creators of LRO.

Dom later worked as a strategy consultant for Capgemini before returning to Pricing and Revenue Management with JDA Software, Inc. In 2019, he was awarded a U.S. patent for a price optimization solution he co-invented during his time at JDA.

Prior to joining D2 Demand Solutions, Dom spent five years working with multifamily companies in various roles at the Rainmaker Group.

Most recently, he served as the Executive Vice President of Demand Generation, overseeing all aspects of marketing and lead generation until the company’s acquisition by RealPage, Inc. in December 2017.

Following the acquisition, he led the integration of Rainmaker into RealPage and was responsible for delivering and enhancing the company’s annual user conference, RealWorld 2018.

Dom’s specialties include business consulting with a deep functional expertise in price optimization (revenue management), market and business intelligence.

He also has extensive experience in B2B marketing, including content marketing and campaigns, public relations, marketing automation (HubSpot and Salesforce.com), event promotion, and the development of content programs.

Amy Mark is a seasoned multifamily real estate executive with over 20 years of experience managing diverse portfolios, including new developments, lease-ups, and stabilized assets.

A natural problem-solver, Amy is known for her creative, outside-the-box thinking and passion for building strong team cultures.

Her career began unexpectedly while working at Gold's Gym, leading her into property management, where she quickly embraced opportunities for growth and innovation.

Amy is highly active in industry associations, regularly sharing insights on LinkedIn, and is dedicated to mentoring and empowering professionals within the multifamily community.

Tony Sousa is the Founder of Sousa Consulting, bringing nearly two decades of multifamily operations, branding, and leadership experience to the forefront of modern business strategy.

A former executive turned consultant, Tony helps companies and individuals build impactful brands, develop authentic content strategies, and align personal and corporate storytelling.

Known for his candid voice, people-first approach, and deep understanding of the attention economy, Tony champions culture, transparency, and emotional intelligence as the keys to sustainable growth in the multifamily industry and beyond.

After more than 30 years in the multifamily industry, Andrew Bowen has learned that the only constant is change.

He has the privilege of speaking with owners and operators across the country, listening to their passions, understanding their challenges, and learning about their forward-looking strategies and use of technology.

His true passion lies in empowering those who invest in multifamily real estate to harness data in order to deliver superior returns for their investors.

Whether through business intelligence, revenue management, benchmarking, or artificial intelligence, Andrew is dedicated to helping the industry identify and capitalize on emerging trends.

Outside of his professional work, Andrew is deeply passionate about his faith, his wife, his family, his goldendoodle, fitness, martial arts, and helping others discover their own version of strength. You can follow his insights and reflections at andrew-bowen.com.

Debbie Phillips is an entrepreneur and real estate professional with over 30 years of industry experience. Debbie has a multi-faceted career managing diverse real estate assets including developing world-class leadership development programs and talent management strategies
In addition to her private consulting, Debbie serves as an Adjunct Professor for numerous universities including Georgia Institute of Technology, The New School of Architecture and Design in San Diego, California and Realtor University in Chicago, Illinois. Debbie is actively involved in industry organizations and serves in advisory roles for housing, education and workforce development. As a keynote speaker, nationally acclaimed author, her passion is promoting careers in the real estate industry.

Debbie completed her Ph.D. from Georgia Tech, where her research focused on Resident Satisfaction and Employee Engagement as she developed an Employee Engagement Model for the Multifamily Housing Industry. Debbie also holds a Master of Science degree in Housing & Consumer Economics, with an emphasis on Senior Housing, and a Bachelor of Science degree in Consumer Journalism, both from the University of Georgia.
Debbie believes in the philosophy, "you can dream, build and create the most beautiful place in the world, but it takes PEOPLE to make the dream a reality." Debbie’s mission is developing top tier talent that adds value to an organization through increased employee engagement.

Bob Knakal is a sales broker selling investment properties in New York City since 1984. It is generally accepted that Bob has brokered the sale of more properties (2,300) in New York City than any individual broker ever.

Bob was Chairman and Founding Partner of Massey Knakal Realty Services, New York’s #1 building sales firm. He started his real estate career in 1984 at CB Richard Ellis where he met Paul J. Massey Jr. They both left CB in 1988 to form Massey Knakal.

From 1988 through 2014, Massey Knakal closed over 6,000 transactions with an aggregate value in excess of $23 billion.

To date, Bob has been personally responsible for the sale of over 2,252 buildings (generally considered to be the highest total ever for a single broker in New York) and over $21 billion in sales.

On December 31, 2014, Cushman & Wakefield acquired Massey Knakal. At Cushman & Wakefield, Bob acted as Chairman of New York Investment Sales. He was ranked the top originating investment sales broker at Cushman & Wakefield in 2014, 2015 and 2016.

Since 2009, Bob has written a weekly column on the New York City Real Estate Market called Concrete Thoughts for the Commercial Observer.

Bob graduated from the Wharton School of Business at the University of Pennsylvania with a bachelor’s degree in economics in 1984.

In 1999, at the age of 36, Bob was named to Crain’s New York Business’s Forty Under Forty/New York Rising Stars list for his outstanding achievement in the New York City business community. He is a two-time winner of the Real Estate Board of New York’s Robert T. Lawrence Award in the Most Ingenious Deal of the Year contest.

​Jindou Lee is the CEO and co-founder of HappyCo, a PropTech company specializing in real-time property operations and asset management software.

Before founding HappyCo in 2011, Jindou led the User Interface team at Midway Games, contributing to titles like Mortal Kombat and Gauntlet.

He holds a Bachelor of Visual Communications (Design) from the University of South Australia. Beyond technology, Jindou is an avid real estate investor and enjoys spending time with his family.

Kirk Downey is a seasoned professional in the multifamily real estate industry, recognized for his extensive experience and leadership. He has served as a Director and Board Member at the National Apartment Association (NAA), contributing to the advancement of the apartment housing sector.

Throughout his career, Kirk has been instrumental in various capacities, including moderating panels at industry events such as the NAA Apartmentalize conference in San Diego, where he engaged with experts to discuss pressing topics in multifamily housing.

Whitney joined The Preiss Company in 2022 and serves as the Senior Vice President of Innovation and Technology.

She is responsible for the development of revenue generating technology initiatives serving the TPCO portfolio and broader multifamily markets. 

Whitney has an innate and recognized passion for driving innovative technology—paired with operational best practices—to maximize performance. Her customer-first leadership approach delivers market-specific solutions focused on increasing revenue, managing risk, and decreasing expense through technology.

Prior to TPCO, Kidd co-founded the connectivity scoring company, ROVR Score which provides owners and operators a platform to monitor, score, and promote the quality of internet connectivity at multifamily communities.

As an active partner, she oversaw the operations, sales, and go to market strategy for the organization, expanding to 50,000 student housing beds, 16,000 multifamily units, and 75 communities in the first year of business.

Gary Gregory is the Vice President of Operational Initiatives at RADCO, leading centralization and strategic operations to drive efficiency, resident satisfaction, and financial performance. A seasoned leader and speaker, he is also the founder of The Gary Gregory, LLC, where he inspires personal and professional growth through his SUPERFANTASTIC philosophy.

An author of multiple books, including The SUPERFANTASTIC ME and The WORST Leadership Manual Ever!, Gary delivers keynotes, presentations, and seminars on leadership and personal development. Based in Dallas/Fort Worth, he continues to impact the multifamily industry and beyond.

Vice President at H2 Real Estate in Birmingham, Alabama.
In her role, Katelyn oversees 189 properties, 2,439 units, and 350,000 square feet of commercial assets. Her influence extends across the industry:
President of the Greater Birmingham Apartment Association (GBAA).
Active member of the National Apartment Association (NAA) Independent Rental Owners (IRO) Committee.
Board of Directors Member for the Alabama Apartment Association (AAA).
Katelyn is passionate about empowering others through education. She regularly leads seminars on Budget Preparation, Leasing Strategy, and Professionalism in the Workplace, sharing her expertise to help others grow in their careers and make a lasting impact on their communities.

Carlyle Swafford’s multifamily career spans a diverse range of responsibilities, combining Corporate and On-site Operations experience.

His expertise is built on three decades of coaching, leading, and executing effective management, marketing, strategic financial planning, acquisitions, and third-party management.

The communities and teams he has managed include REIT-based portfolios, Conventional and Military Housing, Low-Income Tax Credit, and HUD communities.

Carlyle’s success is rooted in his ability to connect with individuals at all levels of management. He has led organizations as a member of the Executive Team, collaborated with Support Departments and Community Teams, and executed strategies designed to maximize NOI goals. His efforts have consistently improved successful assets, prioritized extraordinary customer service for both internal and external customers, and repositioned challenged communities while enhancing coaching and team building.

Over his distinguished career, Carlyle has earned multiple Multifamily Industry Certifications, including CPM and ARM through IREM; HCCP and SHCM through NAHB; C3P through Spectrum; CAM through NAA; and the Military Designation CDPM II through PHMA.

Adrian Danila and Chris Moreno explore the key trends and opportunities shaping 2025 in multifamily real estate and beyond.

🌟 Topics include:

• The value of in-person interactions for building meaningful connections.
• The transformative potential of AI and its inevitable impact on multifamily.
• How improving efficiency in project cycles drives financial benefits.

They dive into:
🔍 Intentional curiosity and learning from diverse perspectives.
💡 Open debates that fuel innovation and creativity.
🚀 Technology's role in enhancing operations, safety, and resident experiences—while balancing progress with risk management.

Reflecting on purposeful living, Adrian and Chris share insights on adaptability and making the most of every opportunity.

🎧 Tune in on Spotify and discover strategies for thriving in multifamily real estate in 2025. Don’t miss it!

👉 Subscribe now and join the conversation.

David Perez is the Senior Vice President & Head of Residential at RMR Residential.

He oversees operations, management, and support functions, focusing on leveraging technology, processes, and data to achieve business objectives. David emphasizes the importance of people as key assets and upholds high standards of professionalism and accountability in daily operations.

Since joining RMR Residential in 2017, David has applied his expertise across operational, strategic, and transactional disciplines.

He previously held leadership roles at EY, Houlihan Lokey, AirServ Corporation (a subsidiary of ABM), and Slalom Consulting, gaining extensive experience in financial advisory, operations, and strategy for Fortune 500 clients.

David holds a BBA in Finance from the University of Georgia and is a certified Scrum Master. He serves on the Board of Commissioners for the Georgia Student Finance Commission, supporting educational goals and financial literacy in Georgia.

Outside of work, David enjoys spending time with his family, hiking, and supporting the Atlanta Braves and UGA Football, with a passion for building high-functioning teams.

Cat Martinez is a multifamily professional with a diverse and accomplished background in real estate.

Her career includes serving as the Director of Quality Control for a nationwide company based in Dallas, where she oversaw courthouse research, appraisals, surveys, title insurance, and custom home building.

During her tenure, she developed operations manuals, HR policies, AP/AR procedures, and multifaceted training programs to ensure quality reporting for major lenders and title insurance companies across the United States.

For the past 12 years, Cat has been active in the multifamily industry in the Phoenix market, specializing in value-add assets. She currently serves as a Lease-Up Community Manager with Greystar, bringing her expertise to the forefront of property management.

Additionally, she has experience in the non-profit sector, where she managed day-to-day operations, administration, and social media for a successful organization with global connections.

With more than 20 years of experience across single-family rentals, multifamily, student housing, development, and brokerage, Brandon is bringing a treasure trove of industry insights and leadership expertise to the table.

Starting as a Leasing Agent during his time at NC State University, Brandon has built an impressive career. From managing student apartments at EdR (now Greystar Student Housing) to senior leadership roles at Kenney Realty Services, Pinnacle Property Management, and Progress Residential, his journey has been one of growth, impact, and unwavering excellence.

In addition to his professional achievements, Brandon’s dedication extends to his community in Fayetteville, NC. He serves as a Deacon at First Presbyterian Church and actively contributes to the National Rental Home Council and the North Carolina Rental Home Council.

Ben Nollola is Vice President for Gables Residential, overseeing operational execution across the western US portfolio, encompassing Colorado, Washington, Utah, California, and Arizona.

Ben has worked for other reputable companies such as Holland Partner Group, Mark Taylor, Inc. and CWS Apartment Homes.

Prior to joining Gables, Ben served as the Senior Vice President of Operations for a national company, where he managed a portfolio exceeding 10,000 units and supervised various corporate support departments.

With a robust background in the multifamily industry since 1997, Ben has held various leadership positions in multisite management since 2009.

Ben holds a Bachelor of Science in Business Management and is one academic quarter from completing his Master of Business Administration with a concentration in Executive Leadership from the University of Denver, earning the prestigious Beta Gamma Sigma Honors nomination.

As the Regional Vice President at Cardinal Group, Erica oversees operations and performance across Texas and parts of Colorado, bringing over nineteen years of dedicated experience to the role.

Her career spans pivotal roles in operations, leadership, and business development with esteemed organizations such as Centerspace, Mission Rock Residential, US Residential, and Riverstone Residential Group.

At Riverstone, Erica pioneered growth and development initiatives in Williston, North Dakota.

She co-founded the Bakken Apartment Association, where she took on executive responsibilities and actively contributed to the North Dakota Apartment Association. Additionally, she volunteered on the policy committee for the Williston Area Chamber of Commerce, promoting proactive advocacy.

Erica’s commitment to service extends to various leadership roles within industry organizations. She served on the Board of Directors for the Apartment Association of Metro Denver (2022-2024), co-chaired the golf committee, and contributed to the TechCon and Trade Show Committees. Her involvement also includes two NAA Committees: RPM Careers and Operations. Erica will serve as the 2024-2025 Co-Chair on the PR Committee for AAMD.

Deeply engaged in legislative matters, Erica advocates for the industry’s interests at both local and national levels. From testifying on critical local bills to lobbying in Washington D.C., she is dedicated to championing policies that foster growth and sustainability within the community.

With over 20 years in the multifamily industry, Alex Colasuonno began her career as a Leasing Consultant and worked her way up to Vice President.

She currently oversees Bridge Property Management’s Florida market, leading a team that includes 4 Regional Managers, 1 VP, and 1 Senior VP.

Recognized for her excellence, Alex has received the Big Star Award from Bridge Investment Group (2021), Bridge Property Management’s Regional Manager of the Year (2022), and the Regional Manager of the Year from the Orlando Apartment Association (2022).

A graduate of the Valencia College DEI Leadership Academy and the Florida Apartment Association Lyceum Program, Alex serves on multiple boards, including the Apartment Association of Orlando, Latinas in Property Management, and the local chapter of Entry Way.

She is committed to mentorship and DEI initiatives, hiring from the Valencia College Service Tech Program, implementing an internship program at Bridge, and teaching CAM License classes since 2022.

As an active community leader, she has organized and participated in Orlando’s Pride and Cancer Walk events for three consecutive years. Additionally, Alex mentors new hires and serves as a language exchange instructor at Bridge.