Explorez tous les épisodes du podcast The More Profitable Podcast with Stacey Harris
| Titre | Date | Durée | |
|---|---|---|---|
| My 3 Most Downloaded Episodes in 2024 (and Why They Worked) | 18 déc. 2024 | 00:24:14 | |
Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it! In this episode of The More Profitable Podcast, you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year. 1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal 6:16 - Why the most popular episode this year worked on a client education and activation level 11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show 16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselves
Social Media vs Podcasting: Is One Really Better Than the Other? Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster Mastermind How to Create an Audio Sales Page For Each of Your Offers Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert 3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Why Doubling Your Podcast Downloads Won’t Grow Your Business | 11 déc. 2024 | 00:27:34 | |
Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution. When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be? In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want. 5:34 - Why download numbers are a vanity metric and not the actual problem with your show 10:00 - What you should be thinking about instead of download numbers 14:36 - Are you actually building a show for the audience you want to attract? 17:46 - The crucial differentiator in how-to content that converts sales from your show 23:18 - What to look at next as you set your goals for the new year
How Many Downloads Per Episode Should Your Podcast Have? Podcasting Industry Stats from Buzzsprout Defining Audience Education and How to Do It Effectively Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Start Your Podcast with Minimal Tools and Maximum Impact | 04 déc. 2024 | 00:33:40 | |
Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going. I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So let’s get you into action and prevent you from over-investing in what you need in the process. In this episode of The More Profitable Podcast, you’ll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, I’ll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product. 4:36 - The minimum investment I used to launch this podcast for less than $100 9:11 - What we unnecessarily make complicated about creating and running a podcast 13:36 - Tools I recommend you start with to meet the minimum requirements for podcasting 18:01 - What I recommend if you want to start using Zoom to record guest episodes 21:51 - Tools to use if you know you want a more professional podcast from the start 26:56 - Why your problem might be strategy-related, not gear-related Mentioned in How to Start Your Podcast with Minimal Tools and Maximum Impact For editing: GarageBand | Audacity | Riverside FM | Zencastr | Descript Microphones: Samson Q2U | Audio-Technica ATR 2100x | Shure MV7X Boom arm: Shure MV7X with Boom Arm | Boom Hosting: Spotify for Podcasters | Buzzsprout | Libsyn Navigating Imperfection With the 20 Shitty Episode Experiment How Nicole Otchy Uses Her Podcast as a Sales Asset One Trick to Prevent Podfade and Burnout Before It’s Too Late Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Beginner’s Guide to Dynamic Ads: Use Your Podcast to Sell Smarter | 27 nov. 2024 | 00:35:06 | |
You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That’s where dynamic ads come in. Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you’re running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need. In this episode of The More Profitable Podcast, we’re diving into the basics of dynamic ads. I’ll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, I’ll share some best practices for structuring your ads so they don’t disrupt the flow of your podcast but still grab attention and drive results. 4:22 - What dynamic ads are and what they allow you to do 11:11 - How you can use a dynamic ad on your podcast to provide updates 14:16 - How you can use dynamic ads to drive traffic to your opt-ins 17:13 - How you can use dynamic ads to promote and drive sales 19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast 26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode)
The Podcast Newsroom | Submit Your Questions 3 Ways You’re Hurting Your Credibility With Your Podcast Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients | 20 nov. 2024 | 00:25:19 | |
Are you unknowingly sabotaging your podcast’s credibility? If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls. In this episode of The More Profitable Podcast, we’re breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business. 5:19 - How not owning your expertise shows up on your podcast 11:20 - Why the first mistake lays the foundation for the other two 13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise 19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing it Mentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients Podcasting AMA with Uncommonly More Should You Have Guests on Your Podcast 3 Things to Consider If You’re Worried About “Giving Away Too Much” Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| What to Expect from a Podcast Strategy Intensive | 06 nov. 2024 | 00:24:27 | |
When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer. Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey. In this episode of The More Profitable Podcast, I’m breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I’m sharing some updates that make it easier than ever to book an Intensive and get started. 3:00 - Why Podcast Strategy Intensives exist 10:30 - Why there are now two versions of the Intensive to choose from 12:20 - One change in how I work with you on the new version available 14:45 - What you can expect in the evolved version that’s existed for the past two years 18:34 - Two more beneficial changes to the Intensives that you need to be aware of
Navigating Imperfection With the 20 Shitty Episode Experiment Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Two Most Effective Ways to Generate Content Ideas | 30 oct. 2024 | 00:20:10 | |
Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term. Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel. In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients. 6:31 – Another way this benefits you as a long-time service provider 10:14 – My second favorite way to get content ideas 12:23 – The very specific kind of podcast Uncommonly More produces 14:55 – Examples of how I’ve applied this second technique to this podcast Mentioned In The Two Most Effective Ways to Generate Content Ideas EP 578: The Power of an Audio Sales Page Learn more about Podcast Production Services Learn more about Podcast Strategy IntensivesRate and Review the podcast Podcast Housekeeping Series: “How to Craft the Perfect Podcast Introduction” “How to Craft the Perfect Podcast Outro Call to Action” “How to Craft the Perfect Podcast Description and Cover Art” “How to Craft the Perfect Podcast Episode” Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Do You Really Need Video for Your Podcast to Succeed? | 23 oct. 2024 | 00:21:20 | |
You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?” That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular websites and social media platforms are all about video. But you also see video ads pop up all the time now when visiting websites, and more podcasters use video as a (if not the main) way to release their episodes. So if, in noticing all this, you’ve wondered whether you too should be using video for your audio podcast in some capacity, you’re not alone. In fact, this question has come up for our private podcast, but it’s so prevalent that I’m bringing it here to the main show, too. In this episode of The More Profitable Podcast, you’ll learn the pros and cons of using video content in your audio podcast and a simple way to start adding it if you'd like. I’ll also cover the flip side and reveal the pros and cons of sticking with audio only. 2:40 - The energy surrounding the question of whether or not to add video to your audio podcast 7:02 - The pros and cons of incorporating video content into your podcast 12:42 - The pros and cons of an audio-only podcast 17:06 - A recommendation if you want to look at adding a video component to your show
Podcasting AMA with Uncommonly More 3 Ways to Repurpose Your Old Content This Quarter Navigating Imperfection With the 20 Shitty Episode Experiment Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| DIY vs. Pro: Making the Right Call on Podcast Production Support | 16 oct. 2024 | 00:29:39 | |
As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own? In this episode of The More Profitable Podcast, you’ll explore the dilemma of when to outsource podcast production. I’ll reveal some signs that show it’s time to make that call and the red flags that indicate otherwise so that you have the support you need to balance podcast episode creation with business growth. 1:19 - How this episode can serve as a check-in for you 7:58 - The first question to ask and what it means if you’re struggling to find an answer 14:07 - The most significant value in partnering with a strategy-focused podcast production agency 17:51 - Why hiring a producer might not be the solution for your podcast right now 23:26 - One way to know it’s time to invest in high-level production support for your show
Podcasting AMA with Uncommonly More Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Ways to Repurpose Your Old Content This Quarter | 09 oct. 2024 | 00:34:02 | |
Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content. You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over the next three months? Content repurposing to the rescue! In this episode of The More Profitable Podcast, you’ll discover how you can re-purpose and re-release old episodes quickly and easily. I’ll also discuss a few ways to repurpose non-podcast content so that you’re still leveraging what you’ve already created and engaging with potential right-fit clients. 5:55 - How often I re-release content and how I recently freshened up old content in 15 minutes 11:18 - More examples of what’s possible with repurposing and re-releasing episodes of your podcast 15:32 - Why repurposing an email challenge into a podcast series drives traffic to your email list 18:42 - Two ways you can release your repurposed email challenge and the pros and cons to each 22:47 - How to repurpose past live trainings or webinars and make them more evergreen 25:59 - A bonus idea that serves as both a reminder AND a helpful resource for listeners (but also takes the most work)
Podcasting AMA with Uncommonly More How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes Podcast Housekeeping Series: How to Craft the Perfect Podcast Introduction How to Craft the Perfect Podcast Outro Call to Action How to Craft the Perfect Podcast Description and Cover Art How to Craft the Perfect Podcast Episode Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions | 02 oct. 2024 | 00:26:19 | |
You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging. But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening. In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind. 5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny 10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters 13:07 - How to make sure that the ask you’re making with your call-to-action makes sense 18:09 - How to make it easy for your listeners to take action when you make the ask Mentioned in 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions Podcasting AMA with Uncommonly More How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales What Happens During a Podcast Strategy Intensive Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Professional Podcast Producers Build a Successful Podcast Workflow | 25 sept. 2024 | 00:30:40 | |
In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process. So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow. 3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks 5:00 - How we structure our podcast production dashboard inside of Monday.com 7:50 - The three stages of podcasting that all of your tasks will fall into 12:10 - The importance of line of sight when it comes to managing your podcast overwhelm 14:00 - Why your current “batching” process is actually making production harder 18:00 - What our production process looks like when we work with clients 21:43 - Episode performance analysis allows efficient repurposing 25:19 - Steps to build your customized production process
Subscribe to The Podcast Newsroom How to Efficiently and Effectively Run Your Podcast and Business Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool | 18 sept. 2024 | 00:26:10 | |
Is your podcast just another item on your to-do list, or is it a powerful sales asset? If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision. In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule. 1:07 - One of the most dangerous mistakes you can make with your podcast 5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference? 13:51 - Three essential questions to shape your podcast topics and calls to action 19:08 - A real-world example of how to weave sales messages seamlessly into your episodes Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool Podcasting AMA with Uncommonly More How Nicole Otchy Uses Her Podcast As a Sales Asset How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales What Happens During a Podcast Strategy Intensive Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Things to Consider If You’re Worried About “Giving Away Too Much” | 11 sept. 2024 | 00:28:42 | |
Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales? This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast? In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead. 1:17 - Why this is a common concern and why it’s worth addressing 7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do) 11:47 - The difference between educating to prove your expertise and educating to empower your audience 17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you 24:04 - What to do next as you go through the upcoming content you have planned Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much” Profitable Podcaster Mastermind How Nicole Otchy Uses Her Podcast As a Sales Asset Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine | 03 sept. 2024 | 00:20:13 | |
As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable. That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable. In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals. 3:09 - What we cover in each call in the first month of the group program 7:20 - How we shift into content and start building sales assets in the second month 9:58 - How the third month of the mastermind is a little bit different and brings it all together 12:54 - Why the group is intentionally small (and why it’s a mastermind instead of a course) 15:22 - The shift that happens for you and your show inside the program Mentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine Profitable Podcaster Mastermind How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes How Julia Gruber Transformed Her Podcast Into a Sales Asset How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman How Nicole Otchy Uses Her Podcast As a Sales Asset Downloads Don’t Pay Bills - How to Strategically Grow Your Podcast How Many Downloads Per Episode Should Your Podcast Have? Podcast Housekeeping Series: How to Craft the Perfect Podcast Introduction How to Craft the Perfect Podcast Outro Call to Action How to Craft the Perfect Podcast Description and Cover Art How to Craft the Perfect Podcast Episode Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Podcast Housekeeping: How to Craft the Perfect Podcast Episode | 28 août 2024 | 00:19:17 | |
Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together. In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes. 2:15 - How often I map out episodes and the best place to find content for your podcast 5:33 - My second favorite place to get podcast episode content ideas 8:19 - Several ways you can record episodes 12:09 - Something to be mindful of that can kill your momentum Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode What Working With Uncommonly More Looks Like Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art | 21 août 2024 | 00:17:56 | |
When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description. In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire. 2:56 - The art of creating an attention-grabbing cover graphic for your podcast 6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast 9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description 11:40 - The questions you should be answering when putting together your podcast description 14:25 - How often you need to update your show’s description Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art EP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients” Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Podcast Housekeeping: How to Craft the Perfect Podcast Outro | 14 août 2024 | 00:16:24 | |
Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business. 1:46 - Why you should update your outro yearly 3:09 - The goal of your podcast outro and three ways you can set it up 7:49 - One thing I absolutely don’t recommend you do with your show’s outro 9:34 - How long your podcast outro should be 10:30 - Quick dos and don’ts of crafting the perfect podcast outro Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro Reserve Your Seat for Podcasting for Profitability Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More The Podcast Housekeeping Series Strategically Repurposing Your Content How to Craft the Perfect Podcast Intro How to Craft the Perfect Podcast Outro How to Craft the Perfect Podcast Description and Cover Art How to Craft the Perfect Podcast Episode Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Podcast Housekeeping: How to Craft the Perfect Podcast Intro | 07 août 2024 | 00:16:32 | |
New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while. Today, on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 2:42 - How often should you update your podcast intro 4:55 - The purpose of your podcast introduction 7:18 - A little something special we do with The More Profitable Podcast intro 8:16 - My strong opinions on how you should structure your podcast intro 12:58 - Quick dos and don’ts of crafting the perfect podcast introduction Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro Reserve Your Seat for Podcasting for Profitability The Profitable Podcaster Mastermind Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Steps to Improving Your Podcast: Gear, Process, and Production | 31 juil. 2024 | 00:25:23 | |
If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas. Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting. As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable. 4:00 - Importance of mic placement and recording tools that allow for better audio quality. 8:00 - Tips on how to set up your recording environment for optimal energy. 12:00 - The benefits of batching different parts of the podcast production process. 16:00 - How delegating production tasks can free up your time and improve your podcast. 20:00 - How professional production can enhance the quality of your podcast.
3 Ways Podcasters Improve Sound Quality Without Upgrading a Microphone Profitable Podcaster Mastermind Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Finding Ethical Podcast Growth Experts: Reality or Myth? | 24 juil. 2024 | 00:19:51 | |
For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re answering today. This was a question submitted for our AMA features, which we’re moving over to the Podcast Newsroom! Make sure you’re subscribed so you get these episodes starting in August. In this episode of The More Profitable Podcast, we’ll explore the reality of podcast growth experts, discuss the fundamental steps you need to take before hiring anyone, and understand the importance of targeted growth because all growth isn’t created equal. 3:30 - Updates on where to find and submit your questions for future AMAs. 6:15 - Why you should be wary of too-good-to-be-true growth promises. 10:00 - Understanding the purpose of growth and why it is important in your business (not just for growth sake). 18:20 - Why more listeners don’t always mean more conversions. 22:15 - Checking if your show is doing what you want it to do now (before worrying about improving it. 25:45 - Engaging with the right audience, and strategic growth methods. 30:00 - Finding the right experts and strategies to grow your podcast ethically.
Profitable Podcaster Mastermind Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Stop Using Someone Else's Content Plan When Trying to Sell Your Services | 17 juil. 2024 | 00:24:54 | |
It’s time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP. Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward by doing its job of generating, educating, and converting your right fit clients. In this episode of The More Profitable Podcast, we’ll discuss how to build a system for generating content ideas, why this approach is more effective, and how to ensure your content resonates with your audience. Let’s get started and take control of your content planning process! 3:15 - Why creating your own content plan is more effective than using generic ideas from others. 7:00 - How being mindful of your interactions can provide endless content ideas. 11:45 - The actual issue isn’t a lack of ideas, but recalling the best ones when needed. 15:30 - Practical tools like voice notes and Fathom for recording and recalling content ideas. 21:15 - How to evaluate and choose the right content ideas that align with your sales goals. 26:00 - Create a content calendar that drives your business goals.
Fathom (Try 3 Months of Premium FREE) Profitable Podcaster Mastermind Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Reality Check: There Isn't a Way to Make Sales Without Selling | 10 juil. 2024 | 00:24:03 | |
Like any of us, I see plenty of ads on social media, and lately, there’s been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I’m seeing lately is how you can use your podcast (public or private) as away to make sales without selling in your business. And spoiler alert… that’s a lie. In this episode of The More Profitable Podcast, we’re going to dig into why this notion is flawed and explore how your podcast can truly support your sales process – without trying to skip the most critical part: selling. 3:00 - Debunking the myth and understanding why selling is a necessary part of business growth. 8:45 - How your podcast can change the way you sell, but will never eliminate the need for selling. 13:30 - A real-life example of selling through podcasting 17:00 - Why selling is a skill that requires practice and awareness. 22:00 - Every small business owner's primary job is selling and how to strengthen your sales skills.
Podcasting for Profitability Roundtable One-Hour Sales Strategy Call with Stacey Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Critical Elements You Can’t Skip If You Want Your Podcast to Be a Sales Asset | 03 juil. 2024 | 00:20:26 | |
If you’re using your podcast to generate, educate, and convert right-fit clients, then you need to show up for it in a big way. That’s why we're diving into what it takes to make your podcast a true sales asset in your business. Spoiler alert: it doesn’t happen accidentally! In this episode of The more Profitable Podcast, I'm getting a little soapboxy (consider yourself warned!) about the three critical elements you can’t skip if you want your podcast to drive business results. It's time to raise our standards and get intentional about how we use our podcasts as part of our sales process. 4:15 - Why your podcast content should focus on attracting and converting prospects rather than just entertaining your existing fans. 9:30 - How to create content that guides your listeners towards a purchase, rather than just explaining the process. 14:45 - Why being consistent is key to building trust and how it affects your podcast’s ability to convert listeners into clients.
Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| What to Prepare Before Hiring a New Podcast Producer | 26 juin 2024 | 00:22:43 | |
It’s time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful. We know it can feel overwhelming to make a change to your production process, but we’ve not met a client yet who wasn’t happy they made the move. That’s why we’re having this conversion today because it will allow us to make this whole process a lot less intimidating! In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We’re talking credentials, access, and all the little details that make a big difference. 3:00 - Why podcasters often overestimate what they need to have ready and how to simplify your preparation process 6:45 - Access to your podcast host credentials is crucial, even if you don’t plan to make a change anytime soon 10:30 - How to set up your website access for your new podcast production partner and why it's important to retain control over your site 14:20 - Understanding who owns your music and audio files and ensuring you have full access to them 18:15 - Making sure you have access to all your podcast templates and graphics and why they should belong to YOU 22:00 - The questions to ask a potential new podcast production partner
Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Navigating Imperfection with the 20 Shitty Episode Experiment | 19 juin 2024 | 00:38:51 | |
We all know we approach podcasting a little differently here at Uncommonly More, and today I’m sharing a prime example of that. We're diving headfirst into what I like to call the "20 Shitty Episode Experiment." Yep, you heard that right! We're all about embracing those perfectly imperfect first episodes and turning them into golden learning opportunities. We'll chat about why it's totally okay to fumble around a bit as you find your podcasting groove, in fact, it’s essential. I'll share some juicy tips on how to experiment, discover your unique voice, and make sure your podcast lines up with your business goals. Plus, we're going to get real about the nitty-gritty of DIY production and why sometimes, less is more when you're just starting out. We’re taking it a step further in this episode of The More Profitable Podcast and talk about how established podcasters can use this experiment when making a change. Plus, the signs to know when it’s time to go all in on your podcast and line up the support you need to shift it to the next level. 01:13 - How to break free from perfectionism and start creating podcast content to find your style and voice. 04:36 - Even for experienced podcasters, it is important to continue experimenting and making changes. 06:44 - Some of the outside changes that might dictate a change to your existing podcast. 11:13 - Encouraging DIY podcast production as a way to get started and try on podcasting as a beginner. 20:42 - How to balance personal experimentation with creating episodes that serve as sales assets. 26:24 - Tips for determining the success of an experiment and when it's time to go all in. 31:59 - When to debrief and identify the support needed to move forward effectively.
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Identify the Right Growth Tactics for Your Podcast Strategy | 12 juin 2024 | 00:30:44 | |
It's crucial to align your podcast tactics with your overall strategy to attract, nurture, and eventually convert the right clients. The first step to that… understanding the nuances of these tactics so that you can choose the right tools for your strategy. Too often, the tactics we discuss today are sold as strategies, and they’re simply not. That’s why in this episode of The More Profitable Podcast, I’m breaking down six popular podcast tactics. Two for attract, two for nurture, and two for convert, and sharing why they will AND why they won’t help get a podcaster to their goals depending on their goals. Let’s go into these next 12 weeks being intentional with our tactics, it becomes easier to understand why things work (or don’t) when we fully understand why and how we’re using them. That’s why I urge you to focus on strategic planning this quarter. This isn't just about making a better podcast—it's about making a podcast that works for you and your business. 4:30 - The MOST common tactic to grow your show - feature guests. 13:11 - The impact of being a guest on relevant shows to attract the right audience for the podcast. 17:45 - The impact of how-to episodes based on the types of services being offered. 22:48 - It’s critical we’re aware of moving forward and not keeping the audience stuck in the mud. 25:00 - The effectiveness and relevance of case studies in different contexts. 26:00 - The timing of when we use assets like audio sales pages strategically for effective conversion. 27:25 - The need to integrate tactics into the overall strategy for successful outcomes vs using tactics as if they’re complete strategies.
Submit your question for the More Profitable Podcast AMA One Trick to Prevent Podfade and Burnout Before It’s Too Late How to Create the Perfect Podcast Intro How to Craft the Perfect Podcast Outro How to Craft the Perfect Podcast Description and Cover Art How to Craft the Perfect Podcast Episode Strategically Repurposing Your Content Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert | 05 juin 2024 | 00:27:37 | |
Looking to start converting more clients from your podcast? Stick around I'm diving into the secret sauce of podcasting – yep, I'm talking about those three must-have content categories that'll turn listeners into clients. We're going to play around with self-assessment episodes, audio sales pages, and the ever-so-sizzling social proof episodes. The best part, we’ve got examples below for each of these types. So in addition to talking through the strategy behind these episodes, you can check out some real life examples working for us. Get your notebook because this episode of The More Profitable Podcast will be a gold mine of ideas for you to action with your own show. 5:33 - How your podcast can start helping listeners assess their readiness for the next step in their journey. 10:03 - Setting clear expectations and requirements for prospective clients through audio sales pages. 20:26 - The value of case studies and social proof to help potential clients understand what working with you looks like. 24:37 - The best next step to start implementing these episode types in your own show.
Readiness:
Audio Sales Pages: Case Studies:
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| Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset | 29 mai 2024 | 01:00:37 | |
Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast. We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy. 4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion. 7:27 - The importance of proactive marketing and building relationships through the podcast. 9:28 - Nicole’s shift from reactive to a proactive approach in podcasting and marketing. 17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach. 21:17 - The benefits of having an established audience and building relationships before launching a podcast. 25:31 - The importance of building relationships with your podcast audience. 26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes". 30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills. 36:23 - The power of podcasting as a tool for practicing sales skills. 42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions. 44:11 - My favorite Instagram hack for sharing my most shared podcast episodes. 49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement. 57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.
The Styling Consultancy | Instagram The Six Figure Personal Stylist Podcast
Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Turn Listeners into Leads Without Losing Your Mind | 22 mai 2024 | 00:23:06 | |
Too many business coaches are setting small business owners up for podcast disappointment, and honestly… podfade. You see, they’re selling the common misconception that podcasting should be primary about audience growth. Spoiler alert: It's not just about racking up those listener numbers. I'm diving deep into what kind of results you can get from your podcast when you start shifting out of only thinking of it as a growth tool and start turning those eager ears into solid leads. In this episode of The More Profitable Podcast, we’re going to focus on the real power of podcasting for brands and small business owners. It lies not just in reaching more people, but in educating those listeners into a decision. Let’s build your plan so you can craft some killer content that does more than just entertain. We're talking strategy, baby! Let's get your podcast playing the long game. 1:05 - The dangers of following the traditional advice of using podcasting solely for audience growth. 3:50 - The concept of attract marketing and how podcasting can be used to attract new listeners 6:15 - Why it’s critical to be creating content that educates and converts, rather than solely attracting new listeners 8:54 - How specific episodes serve as valuable resources and become a key part of your sales process 11:04 - The power of aligning podcast content with business goals by focusing on educating and converting leads 13:18 - The concept of generating, educating, and converting your listeners and the importance of strategic content creation 19:33 - The importance of strategic planning and the offer of podcast strategy intensives to align podcast content with business objectives is highlighted.
Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Pros and Cons of Adding Sponsors to Your Podcast as a Business Owner | 15 mai 2024 | 00:24:30 | |
Small business owners using their podcast to generate, educate, and convert right fit clients often consider their show, self sponsored. This is precisely how I see our show. Uncommonly More sponsors this show, that allows me to be use the CTAs to promote things like The Podcasting for Profitability Roundtable or our Podcast Strategy Intensives. But does my business need to be the ONLY sponsor for my podcast? Maybe not. Podcasters often thing sponsorships can be a cash cow, but hold your horses—there's a fine line between being resourceful and turning your podcast into an ad fest. That’s why we’re digging deep the pros and cons of adding third-party sponsors to your small business podcast. In this episode of The More Profitable Podcast, we’re taking a no BS approach to podcast sponsorships for service-based businesses because there is never ONE right answer, or ONE right way, only you know what’s best for your podcast and your business. 3:29 - Using sponsorships to help get listeners ready to buy services or products. 7:33 - The risk of providing distractions and shiny objects to the audience you’re trying to convert. 11:52 - The impact of adding additional sponsorships on the listener experience. 17:1 - Right-fit sponsorships align with the show's goal of generating, educating, and converting right-fit clients. 20:47 - Assessing sponsorships based on your show's goals and your business model.
Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Essential Steps for Relaunching Your Podcast After a Hiatus | 08 mai 2024 | 00:27:09 | |
Today we're diving into the art of the comeback. You know, that moment when you're ready to hit 'record' again after a little podcasting hiatus. But hold up – it's not just about pressing record; there's a method to the madness, and I'm here to spill the beans on how to relaunch your podcast with a bang, not a whimper. We've all been there, right? Life happens, maybe client delivery picks up, and sometimes our podcasts need to hit the pause button. But getting back into the groove isn't just about picking up where you left off. In this episode of The More Profitable Podcast, I'm getting real about the nitty-gritty of a relaunch. We're talking deep dives into the why's of your break, the fiery passion that's reigniting your podcasting flame, and – most importantly – crafting a comeback strategy that helps you build sustainability into your process. 1:15 - Stacey addresses common questions and concerns when relaunching a podcast after a hiatus, emphasizing the need for strategic decision-making. 5:02 - Why understanding the reasons for pausing the podcast helps you prevent another. But it’s CRITICAL to approach this with curiosity, not judgment. 11:49 - Explore the motivation behind restarting the podcast and the purpose the show will serve in your business moving forward. 17:18 - Using data to build an actionable and sustainable plan as you consider your new production process 24:42 - The importance of sustainable and supportive strategies as you relaunch your podcast Mentioned In 3 Essential Steps for Relaunching Your Podcast After a Hiatus Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Sources for Generating Effective Solo Episode Ideas for Your Podcast | 01 mai 2024 | 00:31:08 | |
Last week we discussed the HOW of getting solo podcasts episodes done, this week we’re shifting gears and taking about the WHAT. I’m sharing three places that provide you with a well of content ideas for solo podcast episodes. These are the sources that allow you to zero in on the core issues that clients and potential clients grapple with. This is the kind of content I make it my mission to address in my episodes, and if you’re looking to convert listeners, these are the key to doing that In this episode of The More Profitable Podcast, I'm not just here to talk; I'm here to challenge you to take action and actively seek feedback. It's all about evolving and improving. Let's make your podcast not just good, but great! 4:19 - Prioritizing client conversations for solo episodes that speak directly to your ideal clients 12:34 - Using sales conversations to identify specific questions and objections so you can build sales assets 20:35 - Differentiating between solving immediate discomfort and underlying problems for questions that come in via social media 24:22 - Take action - I’m outlining exactly what you need to do next after listening to this episode to implement now. Mentioned In 3 Sources for Generating Effective Solo Episode Ideas for Your Podcast Fathom - Get 3 Months Premium Free Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Mastering Solo Podcasting: Practical Tips for Engaging, Energetic, and Effective Solo Episodes | 24 avr. 2024 | 00:36:00 | |
You know those solo episodes that can feel like a one-person show in an empty theater? Yep, it’s not just you that feels that way. In fact, I recommend saving this for the next time you’re struggling to sit down and hit the mic to record your next solo podcast episode. There are three things you can do to make this process easier, no matter what the purpose of the episode is. These are the keys to making your next solo recording session a lot less painful. These episodes are a critical connection point with your listener, these are often the format you’ll be using for sales assets, so it’s time to get comfy doing it. In this episode of The More Profitable Podcast, learn the three pieces you can use to get your next solo podcast session rolling. We’re covering strategy, prep, and a special technique I use when I really can’t get it going. Essentially, this episode is your best tool in mastering solo podcasting, so let’s get started. 1:18 - Solo episodes can be difficult, especially if your show has been a guest-driven show to this point. 4:32 - The importance of solo episodes in building a connection with the audience. 8:49 - It will always get easier if you have a complete understanding of the purpose of each episode and its impact on the content creation process. 10:07 - Prepping your solo episodes, and an inside look at the changes I make when I’m struggling to get an episode done. 27:06 - Stacey recommends leveraging recorded calls or having someone on the team ask questions to boost energy and aid in recording. 28:25 - How body doubling has helped this extrovert get the energy I need to record alone. 31:38 - The importance of planning and support, and also… the benefits of being ahead in content planning.
Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Can You Effectively Grow Your Podcast? | 17 avr. 2024 | 00:35:40 | |
Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level. Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examples, as I share why now is the time for growth in my own business. We’re going to dig into social media, podcast guesting, and the importance of integrating your podcast into every touchpoint of your marketing. All of this becomes possible, only when we’re thinning about our business, our marketing, and our content strategically. 2:16 - Understanding the 'why' behind your growth can make all the difference 5:41 - Signs it was time for marketing shifts in my own business, and why now is the time for growth 9:15 - How we can intentionally boost our podcast's visibility, especially on social media 13:50 - Making social media easier by using smart content repurposing strategies 20:07 - Leveraging our relationships to start showing up on other people’s podcasts 23:22 - Why it's crucial to focus on quality over quantity, when pitching podcasts (or hiring someone to do it for you) 25:30 - The integration of podcast content into all of my other content, how we use podcast episodes in email sequences, trainings, and everyday conversations Mentioned In How Can You Effectively Grow Your Podcast? Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Identify and Leverage Your Podcasting Type for Success | 10 avr. 2024 | 00:31:20 | |
I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast. Now, don't tell everyone, but I'm going to give you the inside scoop on my own podcasting journey. I even get the soapbox out briefly to share why we focus on just ONE of these podcaster types with our work at Uncommonly More. If you've been dreaming of a strategy fairy godmother, or are frustrated with the advice you’re seeing elsewhere, it’s time to tune in. I'm all about helping you figure out which podcaster type you are so you can craft the most kick ass, profitable, and downright effective show that's ever hit the airwaves. So stay until the end because I’m giving you some action items to evaluate where you are now, and get clear on where you might need to make some shifts. 02:31 - Podcast Type 1: Hobbyist 09:39 - Podcast Type 2: Podcast is the product 17:01 - Podcast Type 3: Podcast is a sales tool 23:04 - The importance of being selective with the advice and strategies, especially when it comes to treating your podcast as a business. 24:31 - 3 questions to ask yourself that allow you to better align your podcast and your goals
Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Podcast Hosts Can Leverage Existing Content to Ease Production Stress | 03 avr. 2024 | 00:36:17 | |
In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged. Here's the deal: I'm a huge advocate for making the most of what you've got. That's why I'm all about the power move of re-releasing an existing episode. But it's not just about hitting the replay button; it's about being smart and strategic, and that what we’re breaking down as we kick off this episode. I'm a big believer in having systems in place – it's like having a secret weapon. You want to be able to grab those past episodes and marketing assets without having to dig through a digital mountain. And let's not forget about repurposing content from other platforms. There's gold in those hills! It's like having an ace up your sleeve for those just-in-case moments. My goal here is to help you keep that podcast train rolling smoothly, no matter what life throws at you. So as you listen to this episode, start building your own process and document it for your team. 00:02 - The importance of understanding the context and timing of evergreen content before re-releasing it. 00:08 - The process of re-releasing an episode with updated branding and marketing assets to align with the current context. 11:00 - How to ensure relevancy to NOW with a previously released podcast episode 23:00 - When to build your re-release SOP and what to include 24:00 - If you’re not ready to re-release a past episode, what can you do to drive attention to what you’ve already shared 28:00 - Still want something brand new, but don’t have the capacity to create from scratch? Do this instead.
Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads | 27 mars 2024 | 00:27:54 | |
There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time. Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered. In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients 5:00 - The first of two ways podcasters make the mistake of making their show all about themselves. 7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast 11:50 - You cannot “value” your audience into a sale 13:00 - What value should actually look like in your brand’s podcast 16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake 17:40 - Are you distracting your listeners instead of delivering on your show’s purpose 18:50 - Examples of a strategic way to include guests in your podcast 22:00 - The kinds of guests our podcast features (and why) 24:20 - A reminder, we’ve all made these mistakes and will likely make them again
Podcaster Fact: Your Show Isn’t About What You Want to Talk About 3 Episode Types Every Expert Hosted Podcast Needs To Generate Sales Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| What if Your Podcast Isn't Just Content But Part of Your Sales Team? | 20 mars 2024 | 00:27:02 | |
Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads. Don’t worry—I’m not just throwing this idea at you and running away. We’re going to talk through it step by step as we discuss the importance of understanding the "who, when, how, and what" of selling through a podcast. This includes knowing your audience, the timing of your messages, the method of selling, and what information listeners need to make a purchase. You’ll even get examples from inside the show, like when I remind you that the doors to the Profitable Podcaster Mastermind are open now. This program is designed to help podcasters like you audit their shows, develop a 12-week content plan, and establish processes for ongoing strategy implementation. 05:00 - Uncover the fundamental business insights you need to know to stop the strugle and start converting your podcast listeners into clients. 10:00 - How the elements of your podcast are actually just the answers to your sales questions 13:20 - Why educating your podcast audience is crucial for sales conversion and how it differs from simply nurturing your listeners 19:30 - Every podcast episode needs a strong call to action and what that looks like
Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind | 13 mars 2024 | 00:29:12 | |
Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out? While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one. That’s where something like the Profitable Podcaster Mastermind comes in. And even though you’ve heard from a couple of mastermind members on this show about their experience, I’ve never gone in-depth on what the program itself is all about and how it works. So let’s change that! In this episode of The More Profitable Podcast, you’ll learn what the mastermind is, how it operates, and who it’s for. I’ll take you through each month of the program so you can see how it helps you use your podcast to generate, educate, and convert right-fit clients. 2:34 - Two reasons to listen to this episode even if you aren’t interested in the mastermind 7:28 - What is the Profitable Podcaster Mastermind? A walkthrough of the baseline structure of the program 13:03 - Themes covered in each month of the mastermind program 18:11 - What type of podcaster is this mastermind good for?
Podcasting for Profitability Roundtable Profitable Podcaster Mastermind How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes How Julia Gruber Transformed Her Podcast Into a Sales Asset What Working WIth Uncommonly More Looks Like What Happens During a Podcast Strategy Intensive Using Your Podcast As a Sales Tool with Racheal Cook Mastering Your Tech Stack for Profitable Growth | The Bold Money Revolution Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) | 06 mars 2024 | 00:29:43 | |
This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem. Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together. After listening to episode 600 of this show, they sent me the following… “I've been podcasting for 15 years. I have heard people talk about the benefits of batching and I have never felt like I could do this. And I realized, listening to episode 600, why that is. It's not that I didn't have the time or the energy or the focus to produce more than one episode at a time. It was because I was coming up with my content plan one episode at a time. Now that I have a 90-day plan, suddenly batching--and all the benefits that attach to it--seems not only possible but logical and inevitable.” The problem is simple: you’re ONLY thinking about batch recording, which means you end up trying to plan and prep multiple episodes AND trying to record them. You’re trying to do too many things at once. In this episode of The More Profitable Podcast, we’re talking about the step you’re skipping that’s making it hard to get more than one episode of your podcast recorded at a time. More importantly, we discuss the larger impact of skipping this on your show quality and confidence. 2:00 - What made batching “logical and inevitable” for one of our clients 5:30 - We’re talking about batching the wrong way 8:00 - The energetic cost of looking at your podcast one episode at a time 10:00 - How can you make content batching more effective in your business 12:40 - How batching better supports your creativity by adding facts to your feelings 14:30 - What batching looks like for my show 18:00 - The importance of keeping your data in mind when planning your podcast 20:15 - What skipping your planning is costing you (and it’s not about the money) 23:30 - How to get the confidence to say the scary things on your podcast Mentioned In The Real Reason You Can't Batch Your Podcast Subscribe to The Podcast Newsroom Reserve Your Seat for Podcasting for Profitability Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting | 28 févr. 2024 | 00:25:03 | |
Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business. For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in). However, a recent Podcasting for Profitability Roundtable brought something new to light on this topic, specifically for local-based service providers. A participant introduced an idea for their show that highlights something locally-based entrepreneurs need to consider and remote businesses typically don’t. In this episode of The More Profitable Podcast, you’ll learn why regularly having podcast guests isn’t a distraction for local service business owners. I’ll give examples of how it helps build credibility, authority, and connection and also teach you how to use nuance to better serve your business, even if you work with clients nationally/internationally and aren’t locally based. 3:35 - Why there’s not always one solution for everything 9:41 - The nuance that locally based service providers need to consider 13:48 - Examples of how local business owners can use their show to connect with their community 17:26 - A really powerful way to supercharge your networking as a local service-based entrepreneur 20:35 - Questions to help you bring nuance to tools and tactics for your podcast (even if you’re not a locally-based business)
Defining Audience Education and How to Do It Effectively Choosing the Right Podcast Format (and How to Make a Change) Podcasting for Profitability Roundtable Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Defining Audience Education and How to Do It Effectively | 21 févr. 2024 | 00:20:04 | |
See if either of these scenarios seems familiar: You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client. Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximize your time, but you also need to know the right pieces. That’s where too many podcasters go wrong and why they fail to generate the sales they want! So, let’s shift the way you think about how you build your podcast and how you understand the purpose of the episodes you release. In this episode of The More Profitable Podcast, you’ll learn about client or listener education and why it’s the key to moving them into the action you want them to take. I’ll teach you the difference between educating versus nurturing your audience, give examples of how to educate and reveal the benefits of an education episode library in your podcast repertoire. 1:02 - Why nurturing is a problem when it comes to content creation for sales-generating purposes 3:14 - What most business owners are doing with their podcast and what you should do instead 6:00 - Examples of how I educate listeners and potential clients on their problem or solution 11:32 - How a resource library of education episodes maximizes your time, allows you to delegate, and leads to a purchase decision 14:50 - How easy it can be to feel like you’re addressing an issue when you’re not
What Working With Uncommonly More Looks Like What Happens During a Podcast Strategy Intensive Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind Are You Growing Your Listenership Through Facebook Ads With the Right Approach? Podcasting for Profitability Roundtable Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Are You Growing Your Listenership Through Facebook Ads With the Right Approach? | 14 févr. 2024 | 00:24:38 | |
Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals. See, for many podcasters, the audience is the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you’re an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different. In this episode of The More Profitable Podcast, you’ll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I’ll also reveal what you need to consider beforehand and why there’s a discrepancy between your audience and conversion rate. 5:17 - How Facebook advertising is different now and the advice you should be wary of 7:27 - The outdated strategy many podcasters still use with Facebook Ads 9:05 - How to run Facebook Ads to get the podcast (and business) results you want 11:48 - How to retarget someone who has previously engaged with your business 12:54 - What you need to ask yourself and reevaluate before you seek out more listeners 16:47 - How I’m planning to use retargeting to sharpen a tool I already have 18:43 - Two reasons for a disconnect between your listenership and sales and how you can get help
“This Guy Executed An Epic Revenge Plan On His Roommate Using Facebook’s Targeted Advertising” by Katie Richards | Business Insider How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman Podcasting for Profitability Roundtable Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Choosing the Right Podcast Format (and How to Make a Change) | 07 févr. 2024 | 00:27:53 | |
Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences? If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how? And do you need to announce it to your listeners beforehand? Good news! It isn’t complicated at all! And there are advantages and disadvantages to any structure you use for your show. In this episode of The More Profitable Podcast, you’ll learn the three most common formats we create for podcasts and the pros and cons of each. I’ll also discuss what to do when changing the format of your show (whether overall or for just occasional episodes), the strategic purpose behind whatever structure you choose, and why it’s not the format that matters in the end. 4:55 - The guest interview format and why I call it the “lazy choice” 8:10 - How we do roundtable discussions to highlight the advantages and mitigate the one disadvantage of this format over traditional guest episodes 13:02 - Why you must have solo episodes (even if just occasional ones) and why this format can feel like a heavy lift 17:46 - Another caveat to solo episodes and an example of the biggest benefit they give you as a podcast host 19:34 - How to approach using different formats on your show for your audience 22:59 - Why your show’s format doesn’t really matter (as long as you do this) and the importance of a strategy-based format decision
Podcasting for Profitability Roundtable The Roles Guests Should Play In Your Podcast 3 Ways to Feature Guests On Your Podcast 3 Mistakes Podcast Hosts Make With Their Guests How to Record Better Podcast Interviews The Hard Truth About Why You’re Not Batching Your Content The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Social Media vs. Podcasting: Is One Really Better Than the Other? | 31 janv. 2024 | 00:28:25 | |
Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses. If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories, or Posts are best for attracting attention on Instagram). However, I see this most frequently come up in regards to short-form versus long-form marketing, such as social media versus podcasting. Do you need to do one or the other, or do you need both? Which one is better? In order to answer those questions for yourself, you need to understand what button you need to press right now to get the results you want for your business model, needs, and personal capacity. And that’s what I want to dig into while using this podcast as an example to showcase what I’m talking about today. In this episode of The More Profitable Podcast, you’ll learn why so many entrepreneurs struggle with doing either social media or podcasting, the purpose of each, and how they serve my business to help you decide your approach to using these marketing forms. I’ll also reveal why you don’t want to favor nurture over attraction marketing (or vice versa) too much as a service provider. 5:00 - The missing element that causes most people to struggle with either social media or podcasting 7:12 - The role of social media and podcasting and the type of relationship each is best built for 10:03 - How I made an example out of this episode to showcase the difference 13:00 - How the function of each helps you decide how much of each to use based on the business model you have 21:18 - The importance of having a strategic, balanced content plan when using long and short-form marketing like social media and podcasting
Podcasting for Profitability Roundtable This Is How You Fall Back in Love With Your Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman | 24 janv. 2024 | 00:33:34 | |
How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show? Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to her show, particularly with a rebranding on the horizon. In this episode of The More Profitable Podcast, you’ll hear about how our work together through the ProfitablePodcaster Mastermind has moved Elizabeth from reactively releasing episodes to proactively using her show as an asset and how her perspective on her podcast has changed. You’ll also discover the secret to batching episodes without frying your brain and exhausting your energy. 3:22 - Elizabeth discusses her podcast rebrand and her struggle with changing the name 6:46 - Fun fact about why diets don’t work for midlife women 8:55 - How the mastermind helped Elizabeth be more proactive with using her podcast as an asset 13:39 - How Elizabeth has repurposed some of her content into a cool, pre-client education opt-in 18:55 - The belief that changed for Elizabeth when she looked at the data behind her podcast 20:35 - What Elizabeth’s process looks like now and how to batch episodes without burning out 28:06 - A bonus tip to help you feel better about the results of your show
As a Master Certified Life and Health Coach, Elizabeth empowers women in midlife to embrace vitality and wellness. With over 17 years of experience, she combines her personal journey and extensive certifications - including Life Coaching, Feminist Coaching, Health Coaching, Nutrition, Women's Hormonal Health, and Personal Training - to guide women through the challenges of midlife health and wellness. Total Health in Midlife Podcast Goal Setting Series: Understanding and Overcoming Myths Mentioned In How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman Podcasting for Profitability Roundtable Profitable Podcaster Mastermind The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout Chat with Stacey about working with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes | 10 janv. 2024 | 00:37:52 | |
Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way. Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a production process that left less space and efficiency for her (and her editor). Today, though, I want you to hear from her how her relationship with repurposing has changed and continues to improve. In this episode of The More Profitable Podcast, you’ll hear about her biggest issue (and a very common one) before joining the mastermind, how she plans to start incorporating repurposing episodes into her plans over the next year, and other big takeaways as she wrapped up the program. You’ll also learn why re-releasing episodes isn’t just a big benefit for you as the host, but also for your audience, and more! 3:42 - Molly talks about why she started Alcohol Minimalist and how what she does is different from a recovery program 8:41 - The biggest problem Molly faced with her show’s production process before the mastermind 12:39 - How content (and the way it’s presented) have evolved in the last 10+ years 15:30 - Molly reveals the unexpected takeaways and wins she got from moving through the program 21:43 - Why re-releasing episodes is the best service to your listeners 26:17 - One of the benefits received from being part of a small mastermind group like Profitable Podcaster 32:04 - One thing people don’t talk about enough when it comes to content creation
Profitable Podcaster Roundtable 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority Chat with Stacey about working with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Record Better Podcast Interviews | 03 janv. 2024 | 00:25:28 | |
Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients. In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales asset (not just another expense). Learn how to prepare your guests for the podcast stage, even if they're new to the world of audio. Discover strategies that transcend the ordinary, ensuring your conversations resonate long after the episode ends. This isn't just about recording better interviews; it's about strategically using your guests to help your listeners make decisions and setting the stage for conversion and client success. Ready to amplify your podcasting journey? Hit play, and let's dive into the art of crafting unforgettable conversations. 2:00 - Where to find tips on improving how we show up as a guest on other people’s podcasts. 3:55 - Tech tools I recommend for recording podcast interviews (and why we don’t love Zoom) 7:00 - Preparing your guest for the tech side of being a guest on your podcast 10:50 - Prepare guests for authentic and engaging conversation by looping them in on the questions before your interview 12:00 - What I do at the start of an interview to keep these conversations engaging for the listener 15:00 - How to structure podcast interviews so that you’re still able to use these episodes as sales and marketing assets 17:50 - How to include calls to action in an interview podcast 21:21 - A resource on calls to action in your podcast
Podcasting for Profitability Roundtable How Julia Gruber Transformed Her Podcast Into a Sales Asset Using Your Podcast to Launch a Book with Andrea Liebross This is How You Fall Back in Love with Your Podcast How Effective Calls to Action Impact Podcast Profits Chat with Stacey about working with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority | 20 déc. 2023 | 00:27:18 | |
Today, let's uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If you're a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; it's the key to driving conversions. We’ll start by covering effective guest strategies—the first potential pitfall on our journey. While featuring guests is undeniably powerful, I'm here to warn you against drowning your voice in a cacophony of others. I'll guide you toward a more strategic approach that enriches your content and propels your audience toward conversion. But that's not all—let's flip the script. I'll tackle the scenario where some podcasters inadvertently downplay their expertise. That’s right, it’s time to remind you about the importance of clear calls to action, steering your audience toward that tangible next step. It's not just about showcasing your smarts but crafting a journey that seamlessly leads to conversions. So, if you're a podcaster on a mission to wield your show as a beacon of authority and profitability, this episode is your roadmap to avoiding common pitfalls. 1:20 - The dangers of being distracted by growth and why always focusing on growth impacts your ability to convert 3:30 - Changes coming to the upcoming Podcasting for Profitability Roundtable 6:00 - Mistake number 1: Spending too much featuring other people’s voices 8:50 - How you can feature guests that still serve your listener and your goals 11:00 - How you can feature guests that help your listener self-qualify and point them to experts who can get them ready to work with you 15:30 - Mistake number 2: Spending too much time trying to prove how smart you are 17:20 - Clients need more than just identifying problems; they need actionable solutions (this is where your CTA fits in 19:40 - What kinds of episodes provide value and are educational but are not “how to” episodes (spoiler alert: this episode is an example of this) 22:00 - The question you need to ask yourself as you evaluate your show
Podcasting for Profitability Roundtable 3 Mistakes Podcast Hosts Make with Guests Should You Have Guests on Your Podcast 3 Ways to Feature Guests on Your Podcast Chat with Stacey about working with Uncommonly More Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||