Explorez tous les épisodes du podcast The MOPs Brief
| Titre | Date | Durée | |
|---|---|---|---|
| CDPs: The good, the bad, and the WTFs | 15 Jul 2025 | 00:39:11 | |
Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack. In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan. | |||
| Ready or not, here comes AI... | 25 Jun 2025 | 00:20:12 | |
This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions. Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity. From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration. | |||
| If these dashboards could talk... | 21 May 2025 | 00:28:59 | |
This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work! | |||
| You’re not scaling. You’re hoarding. Time for a MarTech audit. | 01 May 2025 | 00:14:16 | |
You bought the tools. You stacked the stack. But now half of it’s underused, misconfigured, or just flat-out ignored. This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house. | |||
| Dear [First Name], this isn’t personal - Let’s talk about nurture… | 29 Apr 2025 | 00:24:02 | |
You swapped out “Dear Customer” for a first name and called it personalization. We see you. In this episode of The MOPS Brief, we chat with Rebecca Clark and pull apart the empty gestures, the lazy logic, and the data misuse that’s killing trust and conversions in your nurture programs, and we chat about taking campaigns from robotic to relevant - without creeping people out or boring them to death. | |||
| The new Outlook sender rules: What you need to know | 24 Apr 2025 | 00:12:02 | |
Microsoft is tightening the screws on email senders - and if you’re not ready, your campaigns might quietly vanish into the void. In this kickoff episode of The MOPS Brief, I’m joined by deliverability expert Kelly Newton to unpack the new Outlook sender requirements landing in May. We’re talking domain alignment, authentication, and what marketing ops teams actually need to do to stay compliant (hint: SPF alone won’t save you). Whether you manage the whole tech stack or just need your emails to land somewhere other than spam, this one’s for you. | |||