Explorez tous les épisodes du podcast The Modern Hairstylist ™ Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| The #1 Distraction In The Industry That's Preventing You From Getting New Clients Right Now | 09 Sep 2024 | 00:11:57 | |
Are you spending too much time perfecting your client experience but still struggling to get new clients? In this episode of The Modern Hairstylist Podcast, we talk through the biggest distraction in our industry that’s holding you back from growing your clientele. While an incredible client experience is essential, it's not the key to attracting new clients—especially if you’re focusing on the wrong details. Today, we’re diving into why so many hairstylists are stuck trying to prove their value through luxurious add-ons and missing the mark on what truly matters: showing your clients that you understand them and their needs. In this episode, I explain why trying too hard to “prove” your worth might actually be turning potential clients away. You’ll discover how powerful it is to position yourself as a guide in your client’s journey rather than trying to be the hero of their story. We’ll also explore how shifting your marketing focus from showcasing perks to solving real client pain points can transform how you connect with your audience. If you’re ready to stop getting distracted by the noise and start attracting new clients by truly connecting with them, this episode will give you the roadmap to do just that. Tune in for actionable insights that will help you market smarter—not harder—and ensure your services resonate with your ideal clientele. Don’t forget to subscribe for more tips on growing your beauty business with ease! Let's connect on Instagram! | |||
| What to Do When You Can't Fit in New Clients (No Hiring Needed) | 02 Sep 2024 | 00:15:41 | |
If you're finding yourself in the challenging position of being so booked that you can't fit in new clients, this episode of The Modern Hairstylist Podcast is a must-listen for you. While it may seem like a great problem to have, being unable to accommodate new clients can actually be a significant hurdle to your growth and future stability. In this episode, we dive into practical strategies that will help you manage your fully booked schedule without needing to hire additional help. From leveraging the principles of supply and demand to restructuring your services, I’ll share actionable tips that can free up your time and ensure your business continues to thrive. We’ll explore different options you may take, from raising your prices strategically to restructuring your service offerings, that may be the key to regaining control of your schedule. Whether you’re considering cutting down on certain services or changing your availability, these approaches are designed to help you make room for new clients while keeping your current ones happy. If you’ve been feeling overwhelmed by your packed schedule and want to find a sustainable way to grow, this episode is filled with insights tailored for independent hairstylists just like you. Tune in to learn how to manage your business more effectively and ensure you’re not leaving money on the table. Don’t forget to subscribe so you won’t miss any future episodes packed with strategies to help you succeed in the ever-evolving beauty industry. Let's connect on Instagram! | |||
| The 3 Types of People-Pleasing Hairstylists and Boundary-Setting Tips for Each | 01 Jul 2024 | 00:25:08 | |
Welcome back to The Modern Hairstylist Podcast. In today’s episode, we’re diving deep into a topic many independent hairstylists face: people-pleasing. We’re breaking down the three types of people-pleasing hairstylists and sharing practical boundary-setting tips for each type to help you regain control and balance in your salon business. Are you always saying "yes" to every client request, even when it means compromising your own time and well-being? Or maybe you find it tough to enforce your policies because you’re afraid of upsetting your clients? If any of this sounds familiar, this episode is tailor-made for you. We’ll explore the traits of the accommodator, the avoider, and the perfectionist, and discuss how these tendencies can impact your business and personal life. We’ll provide actionable strategies to set boundaries without feeling guilty, effectively communicate your needs, and create a healthier work environment for yourself and your clients. By the end of this episode, you’ll have the tools to confidently manage your salon, ensuring it’s a space where both you and your clients thrive. Don’t forget to hit that subscribe button so you never miss an episode of The Modern Hairstylist Podcast. For more tips and insights on growing your beauty business with confidence and ease, tune in and let’s get started! Let's connect on Instagram! | |||
| Holiday Season (Part 2): How to Set Boundaries During the Holidays | 06 Nov 2022 | 00:21:04 | |
This holiday season, you can accept the abundance without accepting the overwhelm. Let's connect on Instagram! | |||
| Holiday Season (Part 1): How to Maximize Profit Without Working More | 30 Oct 2022 | 00:23:28 | |
It's that time of the year again! The clients are flowing and the social and family events are filling up your calendar. Let's connect on Instagram! | |||
| 4 Things You Can & Should Automate In Your Beauty Business | 21 Oct 2022 | 00:21:21 | |
Automation can truly transform your business. Let's connect on Instagram! | |||
| How to Have Difficult Conversations With Your Clients | 16 Oct 2022 | 00:19:36 | |
Communication is so important in our service based industry. Let's connect on Instagram! | |||
| The 3 Types of Boundaries Needed for Work-Life Balance | 09 Oct 2022 | 00:21:56 | |
Boundaries are the foundational support to help keep longevity in your career. Let's connect on Instagram! | |||
| When Should You Charge The Cancellation Fee? | 02 Oct 2022 | 00:19:54 | |
Your policies are in place to protect you and your clients. Let's connect on Instagram! | |||
| A Website Framework That Books New Ideal Clients | 25 Sep 2022 | 00:23:32 | |
A great website framework is the very beginning of your clients' experience. Let's connect on Instagram! | |||
| The Truth About Stopping Pre-Booking - Dangers, Answers, & Strategies | 18 Sep 2022 | 00:24:43 | |
I know that discontinuing pre-booking is a hot topic in our industry right now. Let's connect on Instagram! | |||
| Glossgenius vs. Vagaro vs. Square | 16 Sep 2022 | 00:35:28 | |
Choosing a booking system can be really hard - but it doesn't have to be. Let's connect on Instagram! | |||
| 5 Unique Ways To Utilize Your Online Booking | 04 Sep 2022 | 00:18:59 | |
Online booking definitely streamlines and automates a major part of your business behind the chair. Let's connect on Instagram! | |||
| Debunking Myths and Misconceptions about Texture and Curly Hair with Martina Nicholas | 24 Jun 2024 | 00:33:00 | |
Welcome back to The Modern Hairstylist podcast! In this episode, we dive deep into the world of curly hair with the incredible Martina Nicholas, a texture expert and educator who is revolutionizing the industry. Martina shares her personal journey of embracing her natural curls after years of straightening treatments and how it transformed her career. Her passion for educating others on proper curly hair care is evident as she debunks common myths and misconceptions about texture and curly hair, offering invaluable insights that every hairstylist should know. One major highlight of our conversation was Martina’s emphasis on the importance of water in curly hair care. She explains how water should be viewed as a crucial product in itself, essential for maintaining curl elasticity, reducing frizz, and ensuring product absorption. Martina provides practical advice on how to incorporate water effectively into curly hair routines, from shampooing and conditioning to styling. This simple yet profound shift in perspective can significantly improve the health and appearance of curly hair, making it a must-know for both stylists and clients alike. We also tackled the often-debated topic of cutting curly hair wet versus dry. Martina, a staunch advocate for dry cutting, shares her expertise on why cutting curls dry allows for more precision and better visualization of the final shape. She discusses the unique challenges presented by different curl patterns and the importance of customized cutting techniques based on individual client needs. This approach ensures that the natural beauty and integrity of curly hair are preserved, providing clients with a style that complements their texture. Additionally, Martina sheds light on the misconceptions surrounding protective styles and the use of oils in curly hair care. She explains how overuse of heavy oils can lead to dehydration, making hair difficult to manage. Instead, she advocates for moderation and proper maintenance of protective styles to avoid damage. Her insights on how to responsibly lighten curly hair while preserving curl integrity are invaluable, especially for clients seeking a color change without compromising their natural texture. Let's connect on Instagram! | |||
| How to Adapt for the Recession & Current Consumer Behavior | 28 Aug 2022 | 00:31:57 | |
In these times, consumer behavior will change. Let's connect on Instagram! | |||
| Creating a Personal Brand w/ Jodie Brown | 21 Aug 2022 | 00:31:45 | |
Branding is a strong fundamental in your business that will lay the foundation to your marketing strategies. Let's connect on Instagram! | |||
| Becoming An Independent Educator in the Beauty Industry | 14 Aug 2022 | 00:35:45 | |
The journey from transitioning behind the chair to the world of education started with a lot of anxiety, imposter syndrome, and fears. Let's connect on Instagram! | |||
| A La Carte vs. Hourly vs. Session Pricing | 07 Aug 2022 | 00:35:44 | |
One pricing structure may be the best for one hairstylist, but not the best for you. Let's connect on Instagram! | |||
| Is "Working Smarter Not Harder" Just an Excuse to be Lazy? | 31 Jul 2022 | 00:22:27 | |
Have you ever questioned the business methods you're learning about now as a hairstylist versus your bosses or previous teachers who have taught you a very different message? Let's connect on Instagram! | |||
| Hiring a Virtual Assistant as a Hairstylist | 24 Jul 2022 | 00:37:11 | |
At a certain point in your business, you're going to need an extra set of hands to continue growing. Let's connect on Instagram! | |||
| 5 Things I Wish I Knew Before Going Independent | 17 Jul 2022 | 00:28:45 | |
After years of working in a team based salon, going independent as a hairstylist was something that was lingering on my mind for sometime. Let's connect on Instagram! | |||
| How to Talk to Your Clients About Controversial Topics (Laws, Politics, Religion etc.) | 10 Jul 2022 | 00:30:15 | |
With the constant controversies in today's current events, it is very likely that the news has been impacting you and your clients. Let's connect on Instagram! | |||
| The Power of Niching Down w/ Ebony Nelson | 03 Jul 2022 | 00:31:58 | |
Niching down as a hairstylist is something that is definitely optional, but can be is impactful. Let's connect on Instagram! | |||
| How To Get The Most Out Of In-Person Industry Events | 26 Jun 2022 | 00:27:08 | |
Whether you're looking for growth in technical skills, business tactics, or just in your network, in-person industry events can be very beneficial. Let's connect on Instagram! | |||
| What's Working On Social Right Now: Stop Posting For Engagement And Start Posting To Make Money | 17 Jun 2024 | 00:27:20 | |
In this episode of The Modern Hairstylist Podcast, I delve into the current trends in social media marketing for hairstylists, urging you to shift your focus from mere engagement to strategies that drive real financial results. I passionately address the common misconceptions and misleading advice prevalent in the industry, providing a clear, analytical perspective on how to effectively utilize social media to attract and retain clients. I emphasize the importance of not getting caught up in the latest algorithm changes or trends that promise high engagement but fail to translate into bookings and revenue. Instead, I advocate for a strategic approach that considers the client's journey and how to build trust and credibility through valuable content. By understanding the different stages of client awareness—from being unaware of their hair needs to becoming a loyal customer—you can tailor your content to guide potential clients towards making an appointment. Throughout the episode, I offer practical advice on creating content that showcases your expertise and the unique solutions you provide. I highlight the significance of using all available tools, like hashtags, to enhance your visibility and attract local clients actively searching for services. Additionally, I share specific types of content that have proven successful for my students, such as process showcases and educational posts on niche topics, demonstrating how these strategies can effectively convert social media engagement into business growth. In my trademark no-nonsense style, I also debunk popular myths about social media marketing for hairstylists, including the idea that call-to-actions are no longer effective and that trending post styles should dictate your content strategy. By focusing on what truly matters—posting consistently valuable content that addresses the needs and pain points of your ideal clients—you can navigate the social media landscape with confidence and clarity, ultimately leading to a more profitable and fulfilling career. Tune in to this insightful episode for a wealth of actionable strategies and a fresh perspective on leveraging social media to grow your hairstyling business. Don't let the noise of trends and algorithms distract you—learn how to post with purpose and make your social media efforts count! Let's connect on Instagram! | |||
| All About Team-Based Salons (W-2, Commission etc.) | 19 Jun 2022 | 00:20:28 | |
Before going independent, about the first six years of my career as a hairstylist was spent in team-based salons. Let's connect on Instagram! | |||
| Lessons Learned From Starting In the Industry at 15 Years Old | 12 Jun 2022 | 00:32:03 | |
I came into the hair industry at a very young age, and I can't wait to share the start of my journey with you! Let's connect on Instagram! | |||
| LGBTQ+ Inclusivity in Salons & Genderless Pricing | 05 Jun 2022 | 00:32:25 | |
In this episode, we’ll be kicking off pride month with talking all about what LGBTQ+ inclusivity looks like in a salon space - and the tea on Genderless Pricing. Let's connect on Instagram! | |||
| All About Burnout w/ Lisa Huff | 29 May 2022 | 00:31:06 | |
Burnout is something that is so prevalent, yet also overlooked in the beauty industry. Let's connect on Instagram! | |||
| How To Get The Work Done When You're Overwhelmed Or Don't Feel Like It | 22 May 2022 | 00:20:58 | |
As hairstylists, we are all well aware that doing hair is not our only job, but that is the only part that requires us to show up and be present. Let's connect on Instagram! | |||
| Life with ADHD in the Beauty Industry | 15 May 2022 | 00:23:02 | |
As hairstylists, our perception of ourselves can be a huge part of our performance behind the chair. My ADHD has greatly affected my entire life in my thoughts, actions, and feelings. It has brought positives and negatives in my life, and with a lot of self-work and awareness, I’ve found practices to embrace who I am. Although I’m not a health care or mental health professional, I hope my story can validates and helps you with any mental health struggles you may be facing as a beauty industry professional. Let's connect on Instagram! | |||
| Speaking Grief - How to Emotionally Support Clients | 08 May 2022 | 00:57:09 | |
Speaking Grief is a very special project to me as it has helped me expand my capacity to show up better for my clients, family and friends. Let's connect on Instagram! | |||
| Is "Balayage" a Color or a Technique? Who the **** cares? | 01 May 2022 | 00:21:23 | |
This episode is all about owning your role as a hairstylist. Let's connect on Instagram! | |||
| Diversifying your Extension Business w/ Towanna Dunn | 24 Apr 2022 | 00:46:05 | |
Being an expert in your specialty entails evolving education and a coveted journey to maximize your skillset in your niche. Let's connect on Instagram! | |||
| Losing Clients/Demand after Price Changes/Increases | 17 Apr 2022 | 00:22:34 | |
The decision to increase your prices or change your pricing structure can be intimidating for many hairstylists'. Let's connect on Instagram! | |||
| Hiring a Virtual Assistant, Social Media Manager, etc.: How do you know when you're ready and what to consider | 10 Jun 2024 | 00:29:22 | |
Welcome back to The Modern Hairstylist podcast! In this episode, we'll explore how to determine if you're ready to hire a virtual assistant, social media manager, or any other support for your business. Last week, we focused on hiring personal salon assistants, but today we're diving into the behind-the-scenes roles that can alleviate your administrative burden. As someone who has managed and trained up to seven employees, I've learned through experience and education what it takes to lead effectively. If you're feeling overwhelmed with tasks beyond your hairstyling, this episode is for you. Firstly, it's essential to ensure your business is already generating a healthy profit before considering hiring help. This financial stability ensures you can afford the additional expense without jeopardizing your business. Understanding and performing the tasks yourself initially is crucial. This knowledge empowers you to train others effectively, recognize success in the role, and step in when necessary. Before hiring, explore if technology can handle some of these tasks. Modern tools can be more efficient, reliable, and cost-effective than human help for certain repetitive tasks. Next, decide if you're hiring someone to perform tasks as well as you do or someone who can outperform you in specific areas. The former often involves lower-level, time-consuming tasks that free you to focus on high-level growth activities. On the other hand, hiring an expert can significantly accelerate your business growth but comes with higher costs and reliance on that person's expertise. Always assess if the potential hire can provide a return on investment by saving you time or increasing revenue. Finally, evaluate the affordability and potential return on investment of hiring support. Calculate the value of the hours you’d gain and determine if these would translate to business growth or personal well-being. Sometimes, investing in help is about maintaining a healthy work-life balance, which is equally valuable. By answering these questions and considering these factors, you'll be better prepared to make informed hiring decisions that support your business’s long-term success. I hope this episode equips you with the insights needed to decide when and how to hire help for your business. Whether you're ready now or in the future, these strategies will help you streamline your operations and focus on what you do best. Let's connect on Instagram! | |||
| Strong Branding and Marketing w/ Elisha Monique | 10 Apr 2022 | 00:39:25 | |
Creating your brand and your marketing systems can seem scary and overwhelming when we were never formally trained for it. Let's connect on Instagram! | |||
| Building a Successful Business through an Inclusive Lens w/ Chrystal L. | 03 Apr 2022 | 00:49:08 | |
I am so excited to feature my amazing friend Crystal L. Let's connect on Instagram! | |||
| Do's and Dont's of Online Booking | 27 Mar 2022 | 00:21:30 | |
Hairstylists and service providers in general have evolved their booking systems with online booking. Let's connect on Instagram! | |||
| Building an Optimized Website w/ Kimber Chapman | 24 Mar 2022 | 00:44:56 | |
We focus so much on beauty and branding when building our websites, but have we included everything it needs? Let's connect on Instagram! | |||
| How to Streamline Client Communication | 20 Mar 2022 | 00:21:51 | |
As a service provider and business owners, customer service is an essential part of our everyday practices. Let's connect on Instagram! | |||
| How to Prevent Burnout in 2022 | 13 Mar 2022 | 00:24:58 | |
In this day in age, being a successful hairstylist demands A LOT of time, attention and energy. Let's connect on Instagram! | |||
| 5 BIG Ideas for your Pre-Visit Experience | 06 Mar 2022 | 00:22:10 | |
The final piece of my guest experience series! We are setting the tone and standards of our services with our pre-visit guest experience. This is the foundation and initiation of implementing your boundaries before your client even meets you in person! We are getting clear about the expectations we set for ourselves as hairstylists’ and for our clients’ experience expectations. Come hang out with while I give 5 BIG ideas on how to create and streamline a pre-visit guest experience. Let's connect on Instagram! | |||
| 5 Categories of a Next Level Guest Experience "In the Chair" | 03 Mar 2022 | 00:27:47 | |
Your client experience is way more than just coming out with beautiful hair! Let's connect on Instagram! | |||
| 7 Steps to Confidently Show Up in Your Brand w/ Brittany Bennion | 27 Feb 2022 | 00:33:09 | |
The thought of creating content and posting regularly is already one that can overwhelm some hairstylists. Let's connect on Instagram! | |||
| 4 Ways to Elevate your Post-Visit Experience | 24 Feb 2022 | 00:23:22 | |
When thinking of how to elevate your guest experience, one of the main segments that can easily be looked over is how we can serve our clients after their appointment. Let's connect on Instagram! | |||
| Hiring a Personal Salon Assistant: How do you know you're ready and what to expect | 03 Jun 2024 | 00:22:49 | |
Hey there, friend! Welcome back to The Modern Hairstylist Podcast. Today, we're diving into a crucial question: "How do I know when I’m ready to hire a personal salon assistant?" Drawing from my own experiences and lessons learned, I'm here to help you navigate this significant decision. In this episode, we explore why hiring a personal assistant can be a game-changer for your salon business, freeing up your time and boosting your income. But it's not all smooth sailing; we also delve into the realities and responsibilities that come with being a leader. Are you prepared to train, manage, and rely on someone else? We’ll talk about systematizing your client experience, calculating your return on investment, and preparing for the emotional and professional challenges of bringing someone new into your business. If you’re considering hiring a personal salon assistant, this episode is packed with honest insights to help you make an informed decision. Don’t miss out on understanding the full picture—both the pros and the cons. Tune in next week as we shift gears to discuss hiring virtual assistants and social media managers, the people who can handle the backend tasks and let you focus on your creative genius. Loved this episode? Hit that subscribe button so you never miss an update! And don’t forget to check the show notes for a link to text me your thoughts or questions. Let's connect on Instagram! | |||
| How to Prevent Instagram Burnout w/ Jamie Dana | 20 Feb 2022 | 00:42:14 | |
Instagram is an amazing marketing tool for hairstylist and our business behind the chair. Let's connect on Instagram! | |||
| Why your Client Experience is more important than EVER right now | 13 Feb 2022 | 00:23:13 | |
We are running a beauty service based business, meaning that customer service is a giant part of our offer to our clients. Let's connect on Instagram! | |||
| Why, When, and How You Should Raise Your Prices | 06 Feb 2022 | 00:25:55 | |
Raising prices can feel intimidating, so much so, that we can even convince ourselves that it's greedy and unnecessary. Let's connect on Instagram! | |||