The MM+M Podcast – Détails, épisodes et analyse

When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service.

Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree.

In April, Avalere Health announced a number of personnel moves – including the appointment of Mark Newsom to its advisory team. 

Most recently, Newsom served as the deputy group director for the Centers for Medicare and Medicaid Services (CMS) in the Biden administration. 

Newsom also previously served in leadership posts at CMS under Presidents George W. Bush and Barack Obama.

In a conversation with our pharma editor Lecia Bushak, Newsom talks about making the jump to the world of medical marketing and how he plans to utilize his experience leveraging data to improve operational performance, inform business strategy and evaluate policy decisions.

For the Trends segment, our summer intern Lola Offenback fills us in on how medical marketing agencies are treating their summer interns ahead of National Intern Day.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Reporter Heerea Rikhraj sits down with Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients. 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact will be for healthcare marketing. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare.

And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV season.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Raja Haddad, chief marketing officer at Prenuvo, talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities.

In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD pain following widespread social media outcry.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As summer intern Molly Huth, rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz. 

Plus, our Trends segment touches on Democratic presidential running mate Tim Walz’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials. 

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage. 

In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris. 

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image. 

In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy. 

Music by Sixième Son

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.