Explorez tous les épisodes du podcast The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
| Titre | Date | Durée | |
|---|---|---|---|
| Embracing Your True Voice in Marketing with Dr. Rhonda Alexander | 04 Nov 2025 | 00:31:48 | |
You don't need a new tagline, you just need to know who you are. In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity. With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are. Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean. Website: https://www.thedrrhonda.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382 | |||
| Making Seasonal Marketing Work for Your Business with Alesia Galati | 28 Oct 2025 | 00:34:34 | |
Consistency doesn't have to mean posting every single week. In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing. This one's for you if you've been craving more space in your business. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world. Website: https://galatimedia.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381 | |||
| The Business Shift I Didn't Expect | 26 Aug 2025 | 00:27:54 | |
Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now. In this episode, I'm reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I'm more excited than ever about what's next. If you've ever felt like your business path had to look a certain way, this episode is your reminder that you can redefine success. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/372 | |||
| AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast] | 19 Dec 2023 | 00:33:48 | |
On this episode of The Savvy Social Podcast, I'm sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity. The more we celebrate how AI has become part of our daily lives, the more important it is to ask questions about the legal and ethical implications of AI technology. Join us for an amazing conversation about the intersection of AI and content creation. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Lisa Zawrotny, host of Positively Living Podcast Listen to the original episode here: https://positivelyproductive.com/the-impact-of-ai-and-how-to-use-it-in-social-media-marketing-with-andrea-jones/ Website: https://positivelyproductive.com Follow Lisa on social media: | |||
| Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast] | 12 Dec 2023 | 00:25:40 | |
On this episode of The Savvy Social Podcast, I'm sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my favorite subjects: content repurposing. I've been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle's audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit Special thanks to: Michelle Mazur, host of Rebel Uprising Podcast Listen to the original episode here: https://drmichellemazur.com/2023/08/andrea-jones.html Website: https://drmichellemazur.com/ Follow Michelle on social media: Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/283 | |||
| A Therapist's Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov | 05 Dec 2023 | 00:40:35 | |
The Entrepreneur's Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day. We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues. Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content. Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you'll finally feel seen and supported, too. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily. Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship. Website: https://www.shula.ca
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/282 | |||
| Getting My Business Ready For My Maternity Leave | 28 Nov 2023 | 00:33:00 | |
Baby number two is on the way, which means big changes for my business. I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges? During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay. I'm also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold. So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/281 | |||
| Breaking Free From Social Media Fatigue | 21 Nov 2023 | 00:42:42 | |
Is your social media strategy sustainable? This question carries so much weight for your business and mental health, but it's something we don't think about or talk about enough. We're going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280 | |||
| Will Social Media Marketing Look Different in 2024? My Big Predictions | 14 Nov 2023 | 00:37:02 | |
It's that special time of year when we look into the future of social media and digital marketing with my big predictions. Some of my 2023 predictions were perfect, and some others not so much. But that's the nature of the quickly evolving world of digital marketing. I can't get it right all the time, but it's definitely fun giving it a try. Things move so quickly online that you have to plan for the future while being ready to adjust for everything you can't plan for (do I need to mention how quickly AI became a part of our lives as marketers in 2023?). With 2024 right around the corner and off the heels of hosting my in-person retreat, I have some exciting predictions to share for the new year, with a big emphasis on reconnecting with what makes us uniquely human and the evolution of community building and engagement. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/279 | |||
| Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd | 07 Nov 2023 | 00:39:12 | |
Sharing that viral post on social media is all fun and games until the lawyers start calling! While you're trying to keep the social part of social media alive by sharing the latest meme or remixing someone else's content, as a business, you can't ignore the potential risk of using someone's content without their permission. But when is the time right? When is it safe? Should you stick to original content only? That's what we're exploring in today's episode with Autumn Witt Boyd, who runs a law firm for coaches and online educators. Autumn is giving us a lawyer's perspective on the complexities surrounding viral videos, memes, and remix culture and how businesses can begin to think differently before reposting without permission. Learn the importance of understanding your rights and responsibilities when using viral videos and memes, and if you've ever wondered about the ins and outs of copyright law as a creator and business owner, we've got you covered in today's episode. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Autumn Witt Boyd brings over 18 years of legal experience to the million dollar coaches and online educators she serves today. Together with her team at The AWB Firm, Autumn works side-by-side with some of the top names in the online industry to protect and grow their courses, memberships, masterminds, digital products, and more. Her firm offers full-service legal support to mission-driven online businesses. Autumn loves helping coaches and online business owners grow their team legally, lock down their brand with trademarks, and protect their content with copyrights. She writes and negotiates airtight contracts in plain English, and problem-solves to resolve disputes without going to court. But most of all Autumn and her team are trusted advisors whom entrepreneurs can rely on for practical advice when they need it. Autumn lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian. Website: https://awbfirm.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/278 | |||
| You Don't Have To Post 10 Times A Day | 31 Oct 2023 | 00:22:10 | |
Let's talk about a myth that's been disguising itself as social media advice: The more you post, the faster you'll grow on social media. I'm here to tell you it's not true. The numbers don't support posting 10 times a day as a fast track to social media success. Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in social media for decades now, I can confirm that there is a simpler, less time-intensive way to grow on social. Let's talk about the three main ways I use to help my clients and my biz grow without falling for the content overload myth. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/277 | |||
| Navigating Trendy Content As A Business Owner | 24 Oct 2023 | 00:41:11 | |
Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense. As brands, we see everyone else having fun, so why can't we join in? Does our content have to be all about business? It's easy to think that trends are all about hopping on a bandwagon and have no real value, but it's so much more than that, especially for business owners. In today's episode, let's talk about the importance of aligning trends with your brand values, avoiding cringe-worthy moments, and staying true to your audience. We'll even touch on the ethical considerations of leveraging trends and the potential pitfalls to watch out for. So, whether you're a content creator, business owner, or just want to nerd out on the history and evolution of trending content, this episode is for you. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/276 | |||
| I'm Saying Goodbye to X (formerly known as Twitter) | 17 Oct 2023 | 00:19:16 | |
It's official! I'm leaving X (formerly known as Twitter) behind, and I'm not looking back! Twitter has such a special place in my heart. It's where I used to spend tons of time scrolling through the tea and topics around my interests. It's even where I met my first business mentor. But sometimes, hanging on to the memories of the good times can't overshadow just how bad things are today. And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much as me?) ever since Elon Musk took over. While this may sound like an emotional decision, let me break down exactly why, as a marketer and business owner, now is the right time for me and my business to say goodbye to what used to be an amazing platform. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/275 | |||
| Why I Don't Use Gendered Language in Marketing | 19 Aug 2025 | 00:29:17 | |
What if saying "for women" is actually turning away the very people you'd love to work with? In this episode, I'm diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we'll unpack how inclusive marketing doesn't just feel better, it performs better too. Whether you're rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting point. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/371 | |||
| Fixing Your Broken Social Media Sales Funnel | 10 Oct 2023 | 00:29:16 | |
From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel. Whether intentional or not, everybody has a funnel on social media—it's just that some work a lot better than others. So, to make sure your funnel is doing exactly what it's supposed to do for your business, in this episode, we're dissecting the four stages of your sales funnel. Learn how to diagnose your problems, create better offers, and create content that gets you seen and converts your lurkers into customers. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/274 | |||
| The Ultimate Content Repurposing Hack | 03 Oct 2023 | 00:29:59 | |
The days of copying and pasting content from one platform to another are long gone. If this is true (and trust me, the results don't lie), with platform algorithms getting more sophisticated and audiences' attention spans getting smaller, how do you get the most out of the content you spent so much time, energy, and love creating? Don't worry, this isn't the end of repurposing content. It's the beginning of a thrift store content strategy that will help you maximize the life of your content without stressing you out as you try to please Mr. Al on every social media platform. Listen in and learn why mixing the kind of content you love creating with a digital brain strategy is the most sustainable and realistic way for you to stay consistent on social media without falling victim to content creation burnout. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/273
| |||
| Social Media For Introverts with Tara Reid | 26 Sep 2023 | 00:24:28 | |
As introverts, the idea of putting yourself out there on social media can feel overwhelming. But fear not because my special guest, Tara Reid, The Introvert Coach, has some valuable insights and strategies to share with all of you shy business owners out there. Tara shares her journey from starting as a virtual assistant to becoming a strategist who helps fellow introverts navigate the world of online marketing. Then, we dive into the challenges of trying to mimic the big personalities we see in the online space and why choosing authenticity is a more realistic and sustainable way to be present online. Tara believes, and I agree 1000%, that there is power in finding platforms that work best for you because that is where you can protect your peace while growing an online business. If you're an introvert looking for tips on marketing your business without feeling drained, this episode is for you. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat About the Guest: Tara Reid has been a multi-passionate online entrepreneur for 17 years. She loves helping other introverts learn how to use their strengths and show up authentically when marketing their business. Tara is also the host of the annual Introvertpreneur virtual summit and Introvertpreneur podcast. Website: https://thetarareid.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/272 | |||
| Let's Create Your Holiday Season Sales Strategy | 19 Sep 2023 | 00:19:35 | |
From Halloween to New Year's, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It's the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family. But here's the thing. It's not all about the warm fuzzy and much-needed rest the holidays bring. This final stretch of the year is also the perfect opportunity for businesses like yours to dust off those offers and make plans to reach your year-end revenue goals! Join me in this episode and learn the holiday sales season strategy that will have your customers running to you for a holiday shopping spree. With the right mix of connection and promotion (and a head start), you'll be on track to help your biz reap the biggest gifts possible this holiday sales season. In this episode of the podcast, I talk about:
…And More! Grab your free Holiday Social Media Strategy Guide: https://onlinedrea.com/holiday This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/271 | |||
| Stop Being A Platform Loyalist (Here's 5 Reasons Why) | 12 Sep 2023 | 00:20:52 | |
These social platforms ain't loyal, so why should you? I always recommend getting started on one platform, but if you're ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week's episode. I'm sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing strategy. Listen to my story and learn how a platform agnostic approach to social media can increase your reach, grow your audience, and increase your revenue. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/270 | |||
| Let's Create A Podcast Launch Plan with Becky Mollenkamp | 05 Sep 2023 | 00:45:05 | |
Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially when navigating the hectic world of social media. Join me as I sit down for a live strategy session with the inspiring Becky Mollenkamp and dive deep into the unfiltered realities of launching her new podcast, Feminist Founders. From the euphoria of new beginnings to the candid, vulnerable moments of self-doubt – it's all here. Becky opens up about her launch plans, the challenges she faces in presenting herself on social media, and the dreams she envisions for her brand. Together, we peel back layers to find genuine strategies that align with her unique voice and a plan to launch and grow her podcast. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat About the Guest: Becky Mollenkamp is an accountability coach for founders who want to reach big goals without burning out. She helps her clients reclaim their time without sacrificing success. She's also the host of the upcoming Feminist Founders podcast, launching Sept. 13th, which will feature interviews with business owners who want to build a more equitable world through entrepreneurship. Website: https://beckymollenkamp.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/269 | |||
| Taking The Unconference Approach at The Savvy Social Retreat | 29 Aug 2023 | 00:32:50 | |
Let's go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat. Listen in as I unveil the surprises planned for this retreat, as well as the strategies behind marketing and selling event tickets, in case you take up the mantle and host a retreat of your own. Discover the magic of this retreat, the incredible offerings of Niagara on the Lake, and the high-level conversations that will shape this unique event–and the future of your business! In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/268 | |||
| Why Instagram Reels Isn't That Far Behind TikTok | 22 Aug 2023 | 00:22:42 | |
Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok. But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience. If your business is on IG and you're NOT using Reels, you're seriously missing a huge growth opportunity. While IG is still playing catch up to TikTok's reputation for video and discoverability, learn how business owners can make a big push forward by leveraging Instagram Reels. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Instagram Bootcamp Challenge You don't need to go viral on Instagram. You need to get Profitable! Refresh your Instagram approach so you can ignore the vanity metrics and focus on what matters: Profitable Engagement. The Instagram Bootcamp is here to help you abandon what's not working, rise above the low engagement across the board on IG, and start implementing the strategies that are proven to work for businesses like yours!
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/267 | |||
| Which Social Media Platform Is Right For Your Business? | 15 Aug 2023 | 00:27:14 | |
No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business. But this is a trap too many biz owners, especially newbies, fall for when trying to decide how to best use social media to grow their business. They can't decide which platform to start with, so they decide to try it all! Instead of going down a path that ends in burnout and a special kind of hate for social media, let's talk about how to find the perfect platform for you and your business. When you learn what each platform specializes in, the kind of content you love to create, and how much time you (realistically) have to spend on social media, that's when you'll know what platform is best for you. Find the answers to all of these questions in this episode and start using the awesome power of social media on the one social platform perfect for you. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/266 | |||
| 2023 YouTube Growth Strategies For Businesses (including AI) with Trena Little | 08 Aug 2023 | 00:28:21 | |
If you're a founder and you're treating YouTube like you're an influencer trying to go viral, it's time to shift your mindset and strategy. In this episode, my guest, YouTube Strategist Trena Little, is more than happy to share that with a few simple shifts in your YouTube Strategy (because your goal isn't to go viral) and the addition of some amazing AI tools, you can start using YouTube as a consistent tool to drive more traffic to your offers. Listen in and begin to embrace YouTube with the same entrepreneurial mindset that helped you build your business to what it is today! In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit About the Guest: As a YouTube strategist, Trena, who has a Master's Degree in Business, helps online course creators develop a YouTube strategy that allows them to scale their business, by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn't have to. Website: https://www.trenalittle.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/265 | |||
| My Posts Aren't Getting Engagement. Help! | 12 Aug 2025 | 00:38:40 | |
More posts ≠ more progress. I'm sharing exactly what's working on social media right now—and what's not—so you can adapt your content to meet your audience where they are (without burning out in the process). We're covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episode will help you understand why and what to do next. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/370 | |||
| What Happens After You Go Viral with Dr. Julia Colangelo | 01 Aug 2023 | 00:44:32 | |
Is going viral and instantly gaining tens of thousands of followers your goal? If so, my guest, Dr. Julia Colangelo, professor at Columbia University and founder of Hello Flow, might change your mind. After going viral on Instagram, Dr. Colangelo saw the dark side of social media, and it became a bright light bulb moment. Listen to the week's episode and learn why even though you can't control when you go viral (or how the trolls will come at you), you can control how much joy and peace you'll have on social media when you make the decision to use it as a place of play, generosity, and authenticity. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit About the Guest: Dr. Julia Colangelo (DSW, MSW, and LCSW) is an award-winning educator of flow and mindfulness at Columbia University and the founder of Hello Flow, a Maui-based educational and consulting company, where she helps thought leaders, public figures and celebrities get out of the riptide of overstimulation and cruise into their greatest flow state. Her primary work is in clinical research where she has more than a decade of experience exploring the science and psychology of flow to uncover the best and most sustainable flow states. Today, she shares her knowledge and research as both a private coach and advisor to high-profile individuals as well as a sought-after keynote speaker and workshop facilitator for events and retreats across the globe. She's also the host of Flow, a podcast that sits at the intersection of spirituality and science to help listeners integrate mindfulness, self-awareness, and flow techniques so they can discover their truest essence and root back to their true selves. When she's not uncovering groundbreaking new research on flow, she can be found walking the beach and playing with her children. Website: www.drjuliacolangelo.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/264 | |||
| How To Use The Instagram Algorithm To Your Advantage | 25 Jul 2023 | 00:23:15 | |
One of the biggest challenges founders face when using Instagram is all the options. It's super confusing and overwhelming when you're trying to decide if you should focus on Reels, Carousels, Stories, Threads, and allllll the other options. After diving into the data and understanding what Mr. Al the Algorithm really wants from us, there is a clear strategy business owners can tap into to know how to post, where to post, and what to post. All without feeling like you're stuck in option overwhelm. Learn about the Instagram discoverability layers so you can start feeling empowered and see the truth that the Instagram Algorithm isn't out to hurt you. IG really is one of the best social media platforms, giving you all the features you need to take your business to new heights. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/263 | |||
| Social Media Trends: The Dos and Don'ts for Business Owners | 18 Jul 2023 | 00:26:30 | |
Is your business Trend Savvy? Wait, I have a better question. Should your business be Trend Savvy? One of the biggest challenges founders face in building a brand on social media is staying relevant. And trying to keep up with the cool kids on social can easily lead to jumping on every single trend you can. But should you? Let's talk about the dos and don'ts of trends for business owners so we can settle the great debate: Are trends great for businesses, or are they nothing more than a big distraction? In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/262 | |||
| Reacting and Responding To Negative Feedback On Social Media | 11 Jul 2023 | 00:25:20 | |
What's the hardest piece of negative feedback you've ever received on social media? If you're building an online community, I'm sure you have more than one story to tell. We all do. Getting negative, positive, and critical feedback is the easy part. What's hard is knowing when to respond, if you should respond, and how to respond. Let's talk about it in today's episode so you can face your fear of the comment section, communicate with your audience in a way that keeps your mental health intact, and grow an online community that loves to engage with you in the comments section. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/261 | |||
| Instagram Community Building Strategies with Deanna Seymour | 04 Jul 2023 | 00:36:31 | |
If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you're not embarrassed about and allows you to be unapologetically you. My guest, host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour, shares her story of rediscovering her true self and finding fun on Instagram, which has helped her connect with her people and given her a reason to keep using social media as a tool to grow her business. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About The Guest: As a Graphic Designer and Content Marketing Strategist and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business. Whether she's hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients. When she's not working with clients, she's probably callin' out sleazy marketing tactics, hangin' with her fam, or sneaking in some crappy reality tv! Website: https://deannaseymour.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/260 | |||
| Why Social Media Is Not Easy | 27 Jun 2023 | 00:24:39 | |
The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It's turned into something that we feel almost forced to do if we want to stay relevant. That's a big reason why people have such a hard time putting the fun back into social. But just because social media isn't easy anymore or as fun as it used to be, doesn't mean it isn't awesome! Especially if you are a founder who wants to connect with your audience, build your authority, and increase your revenue. Let's talk about the transition from social media being easy to what it is today and the shifts we need to make in our business if we want to keep leveraging social as an awesome tool to grow our businesses. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/259 | |||
| Why I'm Leaving Teachable | 20 Jun 2023 | 00:37:49 | |
As a course creator and community leader, the best thing you can do is listen to your customers. Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave. It was a super tough decision because I've invested so much time and money on Teachable, but when you outgrow where you started, it's time to move on! Listen in to my story of course creation and community building and learn why moving our courses and content to Circle is turning out to be the best possible decision at the best possible time! In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/258 | |||
| Grow Faster And Do More With A Social Media Manager with Hayley Akins | 13 Jun 2023 | 00:28:27 | |
Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work? That's what my guest Hayley Akins, founder of Motion Hatch, the premier online learning hub for motion designers, is sharing in this episode. Hayley has experienced some serious growth on LinkedIn, TikTok, and Instagram, all while managing her business and personal brand. Her secret? She doesn't do it alone. Listen in to hear how she's working with her social media manager to find success on social and how you can make the decision to add a social media manager to your team. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Hayley Akins spent the last 15 years working in the motion design industry. For the past 5 years she's been teaching and coaching freelance motion designers and small studios on how to start, run and grow their businesses. Hayley started Motion Hatch in 2017 after being frustrated by the lack of information out there about building a successful motion design business. Since then she's seen the most common challenges that hold many motion designers back. This has given her insight into what works to build a business that's in your control and gives you the freedom to choose how you spend your time. From coaching and teaching motion designers and studio owners to build the business that excites them, Hayley has distilled the best strategies she knows down to create programs and courses and help you to build a motion design business that experiences sustainable growth and feels authentic to you. Website: https://motionhatch.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/257 | |||
| Is The Social Media Algorithm Friend or Foe? | 06 Jun 2023 | 00:31:10 | |
Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time. And that can be super confusing for founders who need to get in Mr. Al's good graces in order to grow on social media. Some days Mr. Al will be your best friend, driving traffic to your feed and seeing increased engagement. On other days he seems like an overzealous bouncer blocking anyone and everyone from seeing the content you work so hard on. So what can you do as a business owner? Listen in to today's episode, and let's talk about the struggles of founders and social media strategists in navigating Mr. Al, The Algorithm's identity crisis so you can know what you're up against as you continue to grow your biz in the finicky world of social media marketing. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/256 | |||
| Four Social Media Experiments And The Results | 30 May 2023 | 00:22:27 | |
Y'all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don't have to. Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I'm bringing the data to back it up). Some were pretty surprising, and others disappointing. Dive in so you can steal what works and save time by ignoring the rest! In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/255 | |||
| Streamlining Your Business Systems with Rachael Mueller | 05 Aug 2025 | 00:32:26 | |
Ever opened Airtable or Asana and immediately closed it because your brain just said "nope"? Been there. In this episode, I'm joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you. We're diving into practical strategies that actually make your life easier (not more complicated). Whether you're drowning in post-its or juggling a million Google Docs, this convo is for you. If your to-do list lives in your head (and you've got 47 birthday party RSVPs to remember), this one's a must-listen. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Rachael Mueller is a Virtual COO + Systems Expert, helping service-forward business owners + founders optimize and grow their businesses through sustainable systems, and take back control of their time. After transforming her first business in 2015 from a burnout black hole into a streamlined success, she never looked back! And has helped countless clients do the same behind the scenes. When she's not helping visionary entrepreneurs banish overwhelm, you can find her in the kitchen whipping up a new recipe, or traveling the globe with her partner. She's also a firm believer that there is never "too much" guacamole, and that life is better after petting a furry friend. Website: https://heyrachael.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/369 | |||
| The No-Plan TikTok Strategy with Michelle Edgemont | 23 May 2023 | 00:34:21 | |
From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook. Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post. For those who don't want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process. Website: https://michelleedgemont.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254 | |||
| Strategies For Keeping Your Emotions in Check on Social Media | 16 May 2023 | 00:22:51 | |
Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media. As a business owner who can't avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelmed by it all that you get burned out and give up on social media altogether? Let's talk about this in today's episode, so business owners can learn how to set boundaries while navigating all of the negative emotions running wild in today's social media. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/253 | |||
| Own Your KPIs Like A RuPaul Drag Race All Star | 09 May 2023 | 00:20:00 | |
If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there's no need to be nervous or put it off until next week anymore. Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul's drag race have taught me anything, honey, those uncomfortable feelings don't have to be your reality, especially if you know what you are looking for–and add a little fun to the equation. When you combine a social media strategy that aligns with your goals with an understanding of how to measure the five most important KPIs, you'll stop being scared of your weekly weigh-in and give yourself more credit for the hard work you put into growing your business on social media. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/252 | |||
| Why Growth-Minded CEOs Can't Ignore TikTok with Racheal Cook | 02 May 2023 | 00:35:48 | |
If you thought TikTok was for fun and not for growth-minded CEOs, think again. Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you've been nervous about going all-in on TikTok. Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks! In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she's not helping women entrepreneurs, you'll find Racheal hiking along the James River and playing board games with her three kids. Websites: theceocollective.com, rachealcook.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251 | |||
| Is It Time To Quit Twitter? | 25 Apr 2023 | 00:24:08 | |
Is it time for your business to give up on Twitter? That's a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. But the answer isn't so simple. While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn't flown away just yet. Musk antics or not, there's still plenty of life left on Twitter. The real question is, is the platform still worth it when there is an unpredictable CEO running the show? Until we know for sure, listen in as I go into detail about Musk's time as CEO and how the changes and massive layoffs have impacted how businesses are allowed to use Twitter as a viable tool to grow on social media. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/250 | |||
| Instagram Broadcast Channels: Worth It For Your Business? | 18 Apr 2023 | 00:22:39 | |
I tried out Instagram broadcast channels, so you don't have to, and here's what you need to know. Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that's constantly evolving–for better or worse. Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners? Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it's a social media feature worth adding to your task list. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249 | |||
| 2023 TikTok Updates For Businesses | 11 Apr 2023 | 00:19:02 | |
With 3.5 billion downloads and over 150 million users every day in the US, it's safe to say TikTok is one of the most popular social media platforms in the world. TikTok's popularity didn't happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader. In this episode, I'm talking all things TikTok. Why it's my favorite app, why it's so great for individuals who love video, and how it's becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248 | |||
| The Biggest Surprises from the 2023 Rival IQ Social Media Report | 04 Apr 2023 | 00:21:46 | |
Not getting as much engagement as you're used to on Instagram? Don't worry, it's not a you problem. Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ's latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media. Let's dive in and talk about what all this means for you and your business in 2023. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247
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| Live Video On TikTok for Personal Brands with Lindsay Johnson | 28 Mar 2023 | 00:35:03 | |
This one thing has pumped the brakes on a lot of creators' ability to have fun on social media. Rules! But here's the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do. Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay's an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they'd find a better way to build a business. Lindsay's two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life! Website: https://www.theradicalconnector.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246 | |||
| 4 Social Media Experiments I'm Trying This Year | 21 Mar 2023 | 00:33:27 | |
If social media has taught us anything over these last two years (thanks, TikTok), it's this. If you get stuck doing what used to work, the only guarantee is that you'll stay stuck. Social media has evolved so much over the last decade that it's almost unrecognizable. What used to work doesn't, and what works today seems to change every other month. As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what's the solution? Find out in this episode as I change up my marketing strategy with these four social media experiments. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245 | |||
| What the Heck Is a Labubu and Why Should Small Biz Owners Care? | 29 Jul 2025 | 00:20:18 | |
A creepy collectible toy might not be your marketing inspo but hear me out. There's a reason Labubu is all over your feed. In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn't just about trends… it's about staying memorable in a sea of sameness. If your marketing feels too safe or too forgettable, this is your nudge to do things differently. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/368 | |||
| BS-Free Business Advice with Maggie Patterson | 14 Mar 2023 | 00:37:51 | |
There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. But she can't do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery. In this episode of the podcast, we talk about:
And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business. Website: https://bsfreebusiness.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244 | |||
| Protecting Your Privacy on Social Media with Lanie Lamarre | 07 Mar 2023 | 00:33:43 | |
Social media isn't the product. We are. That's just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre. Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. Listen in as we pull back the curtain on why ad targeting is getting harder (and why that's a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it. Website: https://omgrowth.com/ Instagram: https://www.instagram.com/omgrowth/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243 | |||
| How ChatGPT Can Empower Marketers, Small Business Owners, and Brands | 28 Feb 2023 | 00:23:29 | |
If you haven't figured out the secret to using AI in a way that's relevant to your business, then let me be your guide! I've taken a bit of time (that's an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. The results are astounding if you know what to ask so you can take out the guesswork on what's relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding. And, even better… it all starts with a conversation! Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242 | |||