Explorez tous les épisodes du podcast The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Good marketing, like a good story, gives people a reason to stay invested.

Daire Paddy and I talk about what marketers can borrow from romance novels, especially when it comes to emotion, pacing, trust, and the slow build that often happens before someone becomes a client. We also get into why your marketing should feel like a preview of what it’s actually like to work with you.

We talk about:

• Why emotion plays such a big role in marketing decisions
• How to balance tension with a clear sense of the outcome people want
• Why some of your best clients may be quietly paying attention for months or years
• How your marketing can build trust by showing people how you think and work
• Why trends and formulas work better when your own voice is still recognizable

People don’t always buy because of one perfectly timed post. Sometimes they’ve been reading, watching, and paying attention quietly for a long time before they’re ready to move. 

And when they do, the marketing that got them there should feel consistent with the experience they’re about to have with you.

Website: https://linktr.ee/dairepaddy
Instagram: https://www.instagram.com/dairepaddy
Stacked & Steady Podcast: https://podcasts.apple.com/us/podcast/stacked-steady/id1896711226 

Check out Daire’s romance novel recommendations:

• Into the Blue by Emma Brodie
• Abby Jimenez
• Seven Days in June by Tia Williams

Creating content can be something you love and still be something that pays you.

AyChristene and I dig into the business side of the creator economy, from pricing brand deals and negotiating with confidence to building multiple income streams that can actually support your life. We also talk about the mindset that keeps creators undercharging and why getting paid doesn’t make your work any less authentic.

We get into:

• Why making money from your content doesn’t make you less authentic
• What actually goes into pricing a brand deal beyond follower count
• Why usage, deliverables, platform, and engagement all affect your rate
• How creators can build income beyond brand partnerships
• Why sustainable content creation also requires boundaries, support, and flexibility

There isn’t one magic number that tells you what your work is worth. The goal is to understand what you’re being asked to deliver, ask better questions before naming your rate, and build a creator business that isn’t dependent on one source of income.

Website: beacons.ai/aychristene
Empower Your Worth: The Ultimate Pricing Guide for Creators: https://beacons.ai/aychristene/empoweryourworth
Instagram: https://www.instagram.com/aychristene

Marketing doesn’t have to mean spending all day posting or trying to keep up with every platform.

Elissa Fesyk and I talk about the role conversations, referrals, and genuine relationships can play in a simpler marketing plan. We get into how to stay visible without making social media your whole strategy, how to reconnect with people without making it awkward, and what relationship marketing can look like when it actually fits your personality and capacity.

We talk about:

• Why referrals can be one of the strongest ways to grow a business
• How social media can support your marketing without taking over your time
• What reconnecting with past clients or contacts can look like without a hard pitch
• Why follow-up matters after a conversation or referral ask
• How to build a simple relationship-marketing rhythm that works for your life

You don’t need hundreds of conversations or a complicated CRM to make relationship marketing work. Sometimes it starts with knowing who you want to reconnect with, making a simple ask, and giving yourself a realistic amount of time to keep those relationships moving.

Website: https://fesykmarketing.com/
Join Momentum Collective for free: https://momentum-collective.beehiiv.com/
Substack: https://notesfromelissa.substack.com/
Instagram: https://www.instagram.com/fesykmarketing/

You can be great at what you do and still hesitate when it’s time to tell people about it.

Sheena Yap Chan and I talk about the confidence it takes to make your expertise visible, especially when putting yourself out there doesn’t come naturally. We get into self-promotion, perfectionism, the inner work behind visibility, and what changes when you stop waiting to feel completely ready.

We talk about:

• Why confidence doesn’t have to look loud or extroverted
• How staying in the background can limit the opportunities people have to find your work
• Why there’s often a gap between how capable we are and how capable we feel
• How imperfect action helps build confidence over time
• What rejection can teach you about continuing to trust yourself and try again

Being visible doesn’t require having all the answers or feeling confident every day. Sometimes it starts with trusting that you can figure things out as you go and taking the next step before you feel completely ready.

Find Sheena’s books, social links, free Visible Framework Toolkit, and other resources at: SheenaYapChan.com/links
Website: https://www.sheenayapchan.com/
Podcast: https://thetaoofselfconfidence.com/
LinkedIn: https://www.linkedin.com/in/sheenayapchan/

A business can say all the right things about inclusion and still create an experience that tells a completely different story.

I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated.

We get into:

• Why hiring a diverse workforce doesn’t automatically create an equitable workplace
• How policies, practices, and leadership decisions can reinforce bias
• What it looks like to turn company values into everyday standards and behaviors
• Why transparency matters when people are trying to understand how decisions get made
• Where smaller businesses can start when they want to build a more inclusive organization

Equity isn’t just about what a company says it believes. It shows up in who gets opportunities, how decisions are made, what gets rewarded, and whether people can actually see those values reflected in the way the organization operates. 

Download Celeste's free Manager’s Equity Quick Start Guide: https://crwdiversity.com/

Grab your copy of The Truth About Equity: What It Really Is, What It Isn’t, and Why Everyone Wins When We Get It Right: https://mybook.to/TruthAboutEquity

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list.

What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign.

In this episode, I talk about:

• Why your strongest ideas don’t have to stay in one format
• How to make a new offer still feel recognizably like your brand
• Why giving people a smaller experience can help them understand the bigger offer
• How founder-led brands can carry the same experience across different levels of the customer journey
• The question to ask when identifying what makes your approach distinct

You don’t need MrBeast-level reach to use this idea. Start with the frameworks, experiences and perspectives people already associate with your work, then look for ways they could travel into something new. 

Grab the free 2026 Mindful Marketer’s Holiday Handbook for help planning your Black Friday offer and holiday marketing: https://onlinedrea.com/holiday/

Registration is also open for Plan Your Black Friday Campaign With Me. It includes immediate access to the complete Black Friday Promo Kit, the live workshop and replay. Sign up here: https://onlinedrea.com/black-friday/ 

When marketing isn’t working, the instinct is often to add something.

More content. More ads. Another platform. A better tool. Another funnel.

But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest.

I break down:

• How to tell whether your offer is clear enough for someone to understand quickly
• Why your messaging needs to match the problem your buyer actually wants solved
• How good content can attract attention without necessarily attracting the right buyers
• What a clear path from discovering you to purchasing from you can look like
• Why follow-up matters when someone is interested but isn’t ready to buy today

One post shouldn’t have to complete your entire sales process. Before you add more traffic, content, ad spend, or another platform, find the weakest part of the system and strengthen that first.

If you’re ready to work on these pieces with support, we’re putting the Q4 planning into action inside the Mindful Marketing Lab.

If you joined me live for the Q4 planning workshop, you have until Thursday, September 24 at 11:59 PM ET to join the Lab with your first month for $47.

Join here: https://onlinedrea.circle.so/checkout/lab?coupon_code=Q4PLAN 

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like.

Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances. 

From perfectionism and production pressure to download numbers and community support, we look at what helps a podcast stay useful, human, and sustainable over time.

We talk about:

• Why “good enough” can make podcasting more sustainable than chasing perfect production
• How to choose a cadence and format that fit your actual capacity
• Why your reason for podcasting matters more than chasing someone else’s download numbers
• How community can help with the emotional side of podcast burnout
• Why values-led podcasting spaces need more nuance and fewer one-size-fits-all formulas

A sustainable podcast doesn’t have to follow every industry rule. It needs to work for the person creating it, serve the reason it exists, and give you enough support to keep showing up over time.

Burnt Out to Standout is an online event for indie podcasters building trust and growing their brands without burning out, happening September 29-30, 2026

I’ll be kicking off Day 1 with Creating Community Around Your Podcast at 1pm CT.

Get your ticket: https://mic-drop.teachery.co/enroll?a=YrbRpR43

You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all.

Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned.

We get into:

• Why learning and planning can become a safer substitute for actually taking action
• How perfectionism and trying to say everything can make it harder to post
• How to tell when fear is something to move through and when it may be a signal to step back
• What comparison can reveal about what you actually want
• How self-trust, confidence, and realistic boundaries shape the way you show up in your business

Marketing without internal pressure doesn’t mean you’ll never feel uncomfortable. It means knowing yourself well enough to understand what’s driving the decision and choosing your next step intentionally.

Website: https://www.confidentlytherapy.org/

Instagram: https://www.instagram.com/confidently.alexis 

Alexis offers a free 30-minute audit intensive focused on the mindset, perfectionism, people pleasing, self-doubt, or boundary challenges you’re working through. DM Alexis the word AUDIT to get started.

It’s easy to start planning a Black Friday promotion by asking one question: What should I discount?

But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish.

I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live.

You’ll learn:

• Why your campaign goal should come before the discount
• How to choose an offer your business can realistically deliver
• When a bonus, bundle, or added support may work better than lowering the price
• What your audience needs to understand before they’re ready to buy
• How to map out the warm-up, invitation, reminder, and follow-up stages of your campaign

A Black Friday campaign doesn’t have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards.

I’ve refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year.

Get the guide: https://onlinedrea.com/holiday

Your content is getting likes, comments and shares. People are paying attention. So… where are the clients?

Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down.

In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll learn how to tell whether you’re attracting potential buyers, how your offer connects to the conversation and what people need before they’re ready to take the next step.

We’ll explore:

• Why broad educational content can attract peers and beginners instead of potential clients
• How to build your content backward from the offer
• What a useful call to action needs to communicate
• How an unclear offer or clunky checkout can quietly cost you sales
• Where nurturing fits when someone likes your work but needs more time

I’ll also guide you through a conversion-path audit. You’ll choose one strong piece of content and trace what happens from the moment someone sees it through the final purchase or inquiry step.

Once you find the first unclear or broken part of that path, you’ll know what deserves your attention. No frantic content overhaul required.

If you’re already showing up but your marketing isn’t creating consistent clients and income, join us inside the Mindful Marketing Lab. You’ll get ongoing strategy support, monthly live trainings and weekly co-working sessions designed to help your marketing contribute to real business growth.

Join the Mindful Marketing Lab:
https://onlinedrea.com/lab

There are approximately 17 bajillion marketing metrics you could track.

Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers.

Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.”

In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon.

Because a post with two likes could still bring in a client. Meanwhile, one with six million views might do very little for your business.

Ask me how I know. 😅

We’ll walk through the five stages of a healthy marketing ecosystem:

• Visibility: Are new people discovering you?
• Trust: Are they spending time with your content and getting to know you?
• Intent: Are they clicking, asking questions, or taking the next step?
• Conversion: Are they becoming customers or clients?
• Retention: Are they returning, renewing, and recommending you?

You’ll also learn how to choose four or five useful metrics for your business, hold a monthly “data date,” and diagnose which part of your marketing needs attention.

We’re also accounting for the metric most dashboards conveniently leave out: your energy.

• Why visible engagement only tells you part of the story
• The difference between attention and buying intent
• What my six-million-view post actually did for my business
• Why some audiences save quietly instead of commenting publicly
• How to match your metrics to the purpose of your content
• What conversion can look like for product, service, and local businesses
• How YouTube became one of my strongest trust-building channels
• The four metrics I recommend reviewing each month
• How to work backward from revenue when diagnosing a marketing problem
• Why your marketing system needs to fit the way you naturally communicate
• How to include your time and energy when deciding whether a strategy is worth continuing

Your numbers are information. When you know which ones matter, they can help you make clearer decisions and build a business that supports your actual life.

Get the free Do Less, Market Better Kit:
https://onlinedrea.com/kit

Inside, you’ll find the Energy Budget Tracker to help you compare the results of your marketing activities with the time and energy they require.

Join the Mindful Marketing Lab:
https://onlinedrea.com/lab

Join me for a monthly Data Date on YouTube:
https://youtube.com/onlinedrea

Explore Metricool:
https://onlinedrea.com/metricool

If this episode helped you look at your numbers differently, follow the Mindful Marketing Podcast and leave a rating or review on Apple Podcasts or Spotify. Your support helps more busy business owners find a simpler, smarter way to market.

ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea?

In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people.

There is no secret hack here. No guaranteed formula. No stuffing your website with keywords until the robots fall in love with you.

What I do have is a recognizable public brand built through consistent messaging, a large body of public work, and third-party sources that describe my expertise. That clarity helps people understand what I do and gives AI tools better information to work with.

IN THIS EPISODE

• Connecting your personal and business names
• Creating distinctive brand language
• Why a body of public work matters
• How interviews, media features, and speaking pages reinforce your positioning
• Where to repeat your message
• How to audit what your business is known for

YOUR BRAND AUDIT

Ask: “What are the first three things you associate with my business?”

Review your homepage, About page, social profiles, podcast or YouTube description, recent content, interviews, and speaker bios.

Search your name in an incognito browser using your business name, main topic, podcast, speaker, and interview. Look for outdated bios, retired offers, broken links, and descriptions that no longer match your work.

Then update one public touchpoint. One. We are not rebuilding the whole internet before dinner.

Try: [Your name] helps [specific audience] achieve [specific result] through [your approach or expertise].

Mine:Andréa Jones helps busy business owners build simpler marketing systems that connect their content to clients and income.

BUILD YOUR BRAND BOOK WITH AI

A useful brand book goes deeper than colors and fonts. It documents your positioning, audience, point of view, messaging, offers, signature phrases, content pillars, and voice.

Join me live August 13, 2026, at 11:00 a.m. Eastern for this 90-minute workshop. Live attendees can also join Get It Done Week from August 17–21. Replay available afterward.

WORKSHOP
https://onlinedrea.circle.so/brand-book

FREE KIT
https://onlinedrea.com/kit/

AI TOOLS
ChatGPT: https://chatgpt.com/
Claude: https://claude.ai/
Gemini: https://gemini.google.com/
Perplexity: https://www.perplexity.ai/

PEOPLE MENTIONED
Jasmine Star: https://jasminestar.com/
Elise Darma: https://elisedarma.com/
Natasha Samuel: https://shinewithnatasha.com/
Myleik Teele: https://myleik.com/

If you're creating content consistently but it's not leading to clients, this video is for you.

One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you."

In this episode, I break down:

• Why content isn't your entire marketing strategy
• How to build a client path instead of chasing more posts
• The difference between content, funnels, and your marketing ecosystem
• Simple ways to audit your website, emails, and social media
• Why people aren't taking the next step (even if they love your content)

Whether you're a coach, consultant, service provider, or small business owner, you'll leave with practical ideas to make your marketing work together instead of feeling like disconnected pieces.

🎁 Grab my free Do Less, Market Better Kit: https://onlinedrea.com/kit
🎙️ Listen to the Mindful Marketing Podcast every week for simpler, smarter marketing strategies that fit your real life.

In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on.

I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning, the structure, the audience response, and the bigger content shift happening online right now.

Inside the episode, I cover:

→ Why the specificity of the Yap on Camera offer makes it easier to sell

→ How a defined challenge creates accountability beyond a list of prompts

→ Why audiences are responding to more human and less polished video content

→ How AI-generated content has increased the value of real personality and lived experience

→ Why participants naturally become part of the challenge’s marketing engine

→ What business owners can learn from the offer’s reported multimillion-dollar launches

→ When a 40-day content experiment could help you communicate more clearly

→ How daily posting can create a new capacity problem

→ The questions to consider before committing to a visibility challenge

→ A simpler seven-video experiment you can try without rearranging your entire life around Instagram

FREE RESOURCE: DO LESS, MARKET BETTER

Build a simpler marketing system around your real capacity, your strongest ideas, and the offers you actually want to sell.

→ Get the Do Less, Market Better Kit:
https://onlinedrea.com/kit

LISTEN TO THE MINDFUL MARKETING PODCAST

Tune in as we rethink traditional marketing playbooks, scroll less, connect more, and build businesses that support our actual lives.

→ Listen and learn more:
https://onlinedrea.com/podcast

EXPLORE ONLINEDREA

→ Join the Mindful Marketing Lab:
https://onlinedrea.com/lab

→ Explore all offers and resources:
https://onlinedrea.com/everything

CONNECT WITH ANDRÉA

Website: https://onlinedrea.com

Instagram: https://instagram.com/onlinedrea

LinkedIn: https://linkedin.com/in/onlinedrea

TikTok: https://tiktok.com/@onlinedrea

Threads: https://threads.net/@onlinedrea

ABOUT ANDRÉA JONES

Andréa Jones is a mindful marketing strategist, educator, and host of the Mindful Marketing Podcast. She helps busy business owners build simpler, smarter marketing systems that lead somewhere without requiring them to live online or turn content creation into another full-time job.

#YapOnCamera #ContentMarketing #TalkingHeadVideos #VideoMarketing #MarketingStrategy #ContentCreation #PersonalBrand #SmallBusinessMarketing #MindfulMarketing

I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now.

YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the bigger picture.

In this episode, I'm sharing why I'm going all-in on YouTube and what that decision means for my content strategy moving forward. This isn't about chasing another platform or adding more work just because everyone says video matters. It's about looking at how people discover, trust, and learn from businesses online, and choosing a platform that can support that for the long haul.

I talk about the difference between content that disappears quickly and content that can keep working after you publish it, why YouTube feels different from social media feeds, and how I'm thinking about sustainability, discoverability, and depth in this next season of marketing.

You'll hear:

• Why YouTube is becoming a bigger part of my marketing strategy
• How long-form video supports deeper trust with your audience
• Why searchable content can feel more sustainable than always chasing the feed
• What I'm considering as I shift more energy into video
• How to think about platform decisions through your own capacity and goals

If you've been wondering whether YouTube belongs in your marketing mix, or if you're tired of creating content that feels gone the second you post it, this episode will help you think through the opportunity with more clarity.

This Episode is Sponsored By Riverside

If you're recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.

Use my link to try Riverside: https://onlinedrea.com/riverside

Links and Resources

Watch on YouTube: https://www.youtube.com/onlinedrea
Connect with me on Instagram: https://www.instagram.com/onlinedrea/

Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?

Same.

Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends.

It’s a lot.

In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take.

You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing.

In this episode, we talk about:

💛 Why social media feels louder, not necessarily harder

💛 How to stop treating every piece of advice like a must-do

💛 Why clarity makes your brand easier to remember

💛 What consistency actually means when you have a real life

💛 How relationships still drive the best marketing moments

💛 Why your content needs a clear path to your offers

💛 How to use AI without outsourcing your judgment

💛 What deserves less of your energy right now

Andréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing.

If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset.

Links Mentioned:

Join the Social Media Day Summit: onlinedrea.com/smd

Grab the AI in Marketing Audio Series: onlinedrea.com/ai

Join The Mindful Marketing Lab: onlinedrea.com/lab

Listen to the Mindful Marketing Podcast: onlinedrea.com/podcast

Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes.

In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely serves the listener.

We also get into the part many business owners miss: what happens after the interview. Alex shares how to create a clear call to action, turn each appearance into an evergreen marketing asset, and build meaningful relationships with podcast hosts over time.

We talk about:

• Why podcasts build trust differently than quick-scroll content
• How to decide which shows are a strong fit for your business
• The pitch elements that help you sound like a real human
• What successful podcast guests do before the interview begins
• How to mention your business without making the conversation feel salesy
• The importance of choosing one clear next step for listeners
• Ways to reuse podcast interviews through content and relationship-building
• How Alex manages connections from more than 700 podcast appearances

Whether you’re preparing for your first guest interview or ready to make podcast guesting a more intentional part of your marketing, this conversation will help you approach the opportunity with clarity and confidence.

Alex Sanfilippo is the founder of PodMatch, a platform that connects podcast hosts with podcast guests. After appearing on more than 700 podcasts, Alex has developed a practical approach to finding the right shows, pitching thoughtfully, preparing well, and turning podcast conversations into long-term business opportunities.

If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.

 Try it here:
https://onlinedrea.com/riverside

Get Alex’s free resource:
Nine ideas to help you improve as a podcast guest:
podmatch.com/free

Join me for Social Media Day:
If social media is doing the absolute most right now, join me for the third annual Social Media Day Summit, happening live and free on June 30. It’s a reset for busy business owners who want a smarter, more sustainable marketing strategy.
onlinedrea.com/SMD

Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh.

In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy.

Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless.

We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable.

In this episode, we talk about:

Why Pinterest is a strong cold traffic platform in 2026

How Pinterest users behave differently from Instagram and TikTok users

The two Pinterest metrics Kate recommends watching closely

What makes a strong Pinterest image today

How often business owners should actually be pinning

Where keywords matter on Pinterest

The current role of video on Pinterest

How Pinterest is handling AI-generated content

What to know about Pinterest ads and Performance Plus

How Kate is marketing her own business through Google, YouTube, Pinterest, email, and podcasting

What marketers can learn from choosing the platforms that match their energy

Kate’s quick action step is a good one: open the Pinterest app on your phone and use it like an actual person. Notice what catches your attention, what annoys you, what makes you click, and what makes you immediately back away from a website because there are approximately 175 pop-ups trying to ruin your day.

Because yes, sometimes the best marketing research is remembering that real humans are on the other side of the screen.

I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.

I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online.

In this episode, I talk about:

• what I was actually trying to measure in this experiment
• why short-form video stayed my preference
• what happened when I dropped the day numbers from the challenge
• the kinds of content that performed best
• why “just post more” is not a strategy
• how energy and real life affected the experiment
• what I’m keeping, what I’m dropping, and what I’m still testing

And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises.

Join the Lab: onlinedrea.com/lab

AI has changed a lot in the past year… and so have my thoughts on it.

In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.

We’re talking about:

• AI as a shortcut (not a strategy)
• Why your standards need to get higher as AI gets better
• Where AI actually saves time—and where it quietly makes things worse
• Why your voice matters more now than ever
• And how to use AI inside a mindful marketing approach without turning your content into robot soup

If you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you.

✨ Free AI Audio Series + ChatGPT Starter Pack

Short, practical episodes on how I actually use AI in my business (without sounding like a robot)

You’ll learn:

• How I write captions with AI (without the cringe)
• My “vibe check” editing process
• What I don’t use AI for—and why
• How I turn testimonials into better copy

👉 Grab it here:
onlinedrea.com/ai

🎧 This Episode is Sponsored By Riverside

If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.

👉 Try it here:
onlinedrea.com/riverside

Staring at a blank page wondering what to post next? You’re not alone.

In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing.

If content creation has started to feel like busy work instead of business growth, this conversation will help you rethink your approach.

• Why content overwhelm happens and how to simplify your strategy
• How to turn real client questions into powerful content ideas
• A framework for building trust with your audience through your content
• How to create content that connects directly to your offers
• Ways to prevent burnout while staying consistent with your marketing

Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews!

Fope Nkwocha (Fopsy) is a business coach, educator, and speaker who helps service providers overcome the “execution gap” and build predictable revenue. With over a decade of experience across Google, startups, and the provincial government, she combines corporate-level strategy with hands-on execution.

At Google Canada, she co-led a partnership that brought 50,000 small businesses online and drove triple-digit adoption growth. Today, she translates those systems into her 1:1 coaching program, Money-Making Priorities™, helping service providers make more in 12 weeks than they have all year.

Fope’s journey spans entrepreneurship, academia, and community leadership—running multiple ventures, teaching business at Conestoga and Mohawk Colleges, and serving on nonprofit boards. She hosts two podcasts, Money-Making Priorities and Dear Fopsy, and is the author of Situationship: How to Stop Breaking Your Own Heart. Her work blends business strategy with practical lessons on resilience, helping clients succeed in both business and life.

Website
LinkedIn
Instagram

Join Fopsy's FREE Lead Sprint: Get 100 Qualified Leads in 5 Days

The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing.

Takeaways

• Pattern interruption and emotional activation drive engagement
• Businesses can benefit from low-lift, low-pressure content creation

Chapters

• 00:00 Introduction to the Only Parks Trend
• 05:31 The Psychological Impact of the Trend
• 12:20 Applying the Trend to Business Marketing
• 19:54 Commitment to the Trend

Selling more doesn't have to mean piling more onto your plate. 

In this episode, I'm joined by Prerna Malik to talk about low-lift launch strategies, better client experiences, and how to create more sales without adding more stress to your business. We get into how she's using AI in practical, strategic ways behind the scenes, how she validates ideas before launching them, and why thoughtful customer experience matters just as much after the sale as it does before it. 

This conversation is packed with smart ideas for online business owners who want a simpler, more intentional approach to marketing and sales.

In this episode of the podcast, we talk about:

• What low-lift launch strategies can look like in 2026
• How Prerna uses AI to test and strengthen offers
• Why waitlists, nurture sequences, and non-buyer follow-up still matter
• How to improve the customer experience before and after the sale
• Small but meaningful ways to make onboarding feel more personal

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Prerna Malik is an AI strategist, sales expert, and conversion copywriter for creative entrepreneurs, course creators, and traditional businesses who want a people-first, profit-rich sales system. 

She is the co-founder of Content Bistro (soon to be Profitably Yours) and is known for blending AI, buyer psychology and conversion science to help businesses use AI as a strategic, sales-focused team member instead of an unhelpful "brainstorming buddy."

She's the strategic mastermind and copywriter behind multiple 7-figure launches and evergreen funnels and a client roster that includes industry leaders like Pat Flynn, Amy Porterfield, Copyhackers, School of Traditional Skills, and over 800 others.  

When she's not helping creative businesses increase profitability and intentional AI adoption, you'll find her with her nose in a book, baking up a storm, or exploring new corners of the world with her husband and co-founder, Mayank, and their daughter, Manini.

Website: https://contentbistro.com/
Instagram: https://www.instagram.com/contentbistro/
LinkedIn: https://www.linkedin.com/in/prernamalik/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/402 

What happens when a niche Instagram account turns into a six-figure business? 

In this episode, I'm joined by Ashley Neidert to talk about the very real strategy behind pet creator brands, what actually helps niche content grow, and why being "too niche" might be the very thing that helps you stand out. 

We also dig into what creators can learn from their data, how monetization really works for pet influencers, and why authentic storytelling matters more than polished content right now.

This one is especially worth a listen if you've ever wondered whether your niche is too small to grow.

In this episode of the podcast, we talk about:

• How Ashley turned her cat's account into a real business
• What creators should actually look for in their analytics
• The biggest monetization opportunities for pet influencers
• Why affiliate-only partnerships are often frustrating for creators
• What makes content feel unique, emotional, and worth following

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Ashley Neidert is the founder of Petfluencer Secrets, a coaching platform dedicated to helping pet creators grow strategically and monetize with confidence. After building multiple viral cat brands and scaling a seven figure audience across platforms, she shifted her focus to teaching the systems behind sustainable growth, strong storytelling, and brand partnerships that actually convert. 

With over seven years in the industry, Ashley blends real world creator experience with marketing psychology to help pet influencers turn attention into income and build long term, freedom based businesses.

Website: https://petfluencersecrets.com/
YouTube: https://www.youtube.com/@petfluencersecrets
Instagram: https://www.instagram.com/petfluencersecrets/
TikTok: https://www.tiktok.com/@petfluencersecrets

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/401

It's hard to believe, but we've officially hit 400 episodes of the Mindful Marketing Podcast! To celebrate, I'm doing something a little different.

In this episode, I'm answering listener questions sent in through my hotline and diving into some of the biggest marketing questions I hear from business owners right now. From starting a podcast in today's landscape to figuring out whether your strategy actually needs to change, we're covering the real conversations happening behind the scenes in marketing.

We also get into visibility, boundaries on the internet, what to prioritize when you only have a few hours a week for marketing, and where marketing is headed next as AI continues to reshape the industry.

In this episode of the podcast, I talk about:

• What I'd recommend if you're starting a podcast today
• How to tell if your marketing strategy actually needs a refresh
• How to experiment with new strategies without starting from scratch
• Ways to show personality online while protecting your boundaries
• Why community and experiences are becoming the future of marketing

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/400

Should you build your business under your personal brand or your company brand?

In this episode, I'm unpacking a question that came up live on a panel recently, and I knew immediately it needed to become a podcast episode. Because this question is rarely just about branding. It's usually about money, capacity, visibility, growth, and what kind of business you actually want to build.

I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think about this decision through the lens of simplicity, sustainability, and what will actually work for your business.

In this episode of the podcast, I talk about:

• the real question behind personal brand vs company brand
• when a personal brand makes the most sense
• when a company brand creates more room to grow
• why a hybrid approach might be the sweet spot
• how to think about this as a business model decision, not just a branding one
• why complexity is expensive

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/399

Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it.

In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences.

If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your approach.

In this episode of the podcast, we talk about:

• How AI is changing lead generation
• What actually makes a strong lead magnet
• Free versus paid lead magnets
• The power of self-selection and segmentation
• How to connect your lead magnet to your core offer
• Why metrics matter more than intuition

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads.

With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences.

Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice.

Website: http://jenniewright.com/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
Instagram: https://www.instagram.com/jennielwright/
Facebook: https://www.facebook.com/jennie.wright.50

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/398

Hot take: you don't actually want to be visible. You want to be discoverable.

In this episode, I break down the difference between visibility and discoverability and why this shift completely changes how you approach your marketing. Visibility is about constant output. Discoverability is about building assets that help people find you when they're ready.

We're talking AI search, repeatable frameworks, boring clarity over clever branding, and how to stop performing online and start building pathways back to your offers.

In this episode of the podcast, I talk about:

• The real difference between visibility and discoverability
• Why volume isn't the same as strategy
• How AI search changes marketing in 2026
• Why being "boring" actually builds trust
• How to turn repeatable ideas into discoverable assets
• The next step strategy that connects content to offers

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/397

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years.

And I felt awful about it.

In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back.

This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable.

In this episode of the podcast, I talk about:

• Why falling off rhythm is part of the process
• How to reboot your content without shame
• Smart ways to repurpose instead of starting from scratch
• Why conversation can replace content
• How to choose one platform when you're overwhelmed
• What not to do when you're re-emerging

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396

LinkedIn feels familiar again in a way other platforms don't. If Instagram feels like it changes every time you log in, this episode breaks down why LinkedIn has become a steadier place for business owners and how to use it without burning yourself out.

I walk through what's actually working on LinkedIn right now and what isn't worth your energy. We talk about text based posts, human first profiles, commenting as a strategy, thoughtful direct messages, and how to build real visibility without chasing numbers. This is about quality connections, not vanity metrics.

If you're still wondering how LinkedIn fits into your 2026 marketing plan, this episode gives you a realistic, sustainable approach.

In this episode of the podcast, I talk about:

• Why LinkedIn feels different from other platforms right now
• What types of posts are performing best
• How to use commenting as a visibility strategy
• The right way to approach direct messages
• What metrics actually matter on LinkedIn
• How often to post without burning out

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/395

If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine.

In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right people without trying to please everyone.

This episode is especially for business owners who want to be remembered for what they stand for without feeling like they have to perform online.

In this episode of the podcast, I talk about:

• Why being neutral makes your content forgettable
• The difference between perspective and controversy
• How POV builds trust and authority
• Three types of POV you can use in your marketing
• Simple guardrails for sharing without oversharing

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/394

If your content feels like it's not landing the way it used to, this episode will help you understand why. The internet has changed, attention has changed, and polished performance content just doesn't work the same way anymore.

In this episode, I walk through the shift from performance to proof and why people are looking for receipts, context, and lived experience instead of perfection. I break down five types of proof content you can create without burning yourself out, and how to use social media as a mirror instead of a megaphone.

This is a practical episode for business owners who want to build trust, show credibility, and create content that feels human again.

In this episode of the podcast, I talk about:

• Why performance content is losing trust
• What proof based content actually looks like
• Five types of proof content you can use right now
• How storytelling builds credibility
• Why boundaries and values are part of trust

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/393

If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting.

We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes. 

This is about creating a strategy you can keep showing up for, not one that burns you out halfway through the year.

In this episode of the podcast, I talk about:

• Why your unique perspective is the foundation of your marketing
• How to choose signature content that fits your season of life
• What supporting content should do, and what it shouldn't
• Attraction strategies that don't drain your energy
• How to think about metrics, energy budgets, and seasonality for 2026

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/392

This episode is a bit different. I'm in a reset moment and sharing it out loud. 

I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life.

I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle. 

If you've been feeling scattered, stretched thin, or unsure what your next move should be, this episode is an honest look at slowing down so you can move forward with more clarity.

In this episode of the podcast, I talk about:

• What "rooted" means for my business in 2026
• Why I stopped forcing changes that felt heavy
• How tech decisions derailed my focus
• Why the podcast is my main marketing anchor
• How I'm rebuilding without burning out

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/391

Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why. 

I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective. 

This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust.

In this episode of the podcast, we talk about:

• How I think about email as a primary growth channel
• What actually builds trust with subscribers
• Why consistency matters more than volume
• How to simplify your email content strategy
• What makes people want to stay subscribed

…And More!

Allea Grummert, host of Happy Subscribers Podcast

Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9 

Website: https://duett.co/ 

Happy Subscribers Podcast: https://pod.link/1778035534 

Connect with Allea on social media:
Instagram: https://www.instagram.com/alleagrummert/
Threads: https://www.threads.com/alleagrummert/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390 

This conversation is a reminder that marketing does not have to feel chaotic to be effective. 

I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention. 

We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure.

In this episode of the podcast, we talk about:

• What mindful marketing actually looks like in practice
• How to choose signature content that deserves your energy
• Why being everywhere leads to burnout for podcasters
• How to pick attraction strategies that feel easier
• Which metrics matter when measuring real progress

…And More!

Sam Brake Guia, host of Mics to Millions Podcast

Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377

Website: https://linktr.ee/sambguia 

Connect with Sam on social media:
Personal Instagram: https://www.instagram.com/sambguia/
PodWritten: https://www.instagram.com/podwritten/
LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today. 

I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results.

If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots. 

In this episode of the podcast, I talk about:

• How seasonal marketing supports long term growth
• Why rest can strengthen your strategy
• What each marketing season actually looks like
• How to make your plans more sustainable
• Why your energy matters as much as your content

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one. 

I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable. 

We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you. 

This conversation went deep, and I knew I had to bring it here. 

In this episode of the podcast, we talk about:

• Why email has become my most powerful, highest-converting marketing channel.
• How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach.
• The real reason so many business owners feel exhausted by social media (and why it's not your fault).
• How AI fits into my writing process as an assistant instead of a replacement.
• Why your marketing works better when it matches your natural tendencies and not someone else's formula.

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Colie James, host of Business-First Creatives Podcast

Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/

Website: https://coliejames.com/

Connect with Colie on social media:
Threads: https://www.threads.com/@coliejames
YouTube: https://www.youtube.com/@coliejames 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes. 

After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online. 

I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand.

This episode is your guide to understanding the internet's most explosive trend.

In this episode of the podcast, I talk about:

• Why rage bait was named the 2025 Word of the Year
• How rage bait works and why it spreads so quickly
• The thin line between satire and manipulation
• How TikTok changed virality and discoverability
• Why rage based content damages trust and community

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386

If you're tired of chasing trends, this episode is your reset. 

I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year. 

This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm.

In this episode of the podcast, I talk about:

• Why AI will be the backbone, not the boss
• Why micro communities are outperforming big audiences
• How sustainable content systems will take over
• Why earned trust beats trend chasing
• How seasonality is reshaping marketing

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/385

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion". 

I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing.

If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why.

In this episode of the podcast, I talk about:

• Why engagement is dropping everywhere
• What the "attention rebellion" means for your content
• Why context matters more than information
• How tool fatigue is reshaping marketing
• Why human-centered brands will stand out in 2026

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384

It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next. 

This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward. 

From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like.

In this episode of the podcast, I talk about:

• Why the Mindful Marketing Lab is closing
• The business and personal lessons learned
• How marketing has changed since 2020
• Why simplicity beats complexity in 2026
• What's next for this new chapter

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/383

You don't need a new tagline, you just need to know who you are. 

In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself.

From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease.

In this episode of the podcast, we talk about:

• Why clarity starts with identity, not branding
• The difference between performing and being authentic
• How to navigate slow seasons and business doubt
• Listening to your body for aligned decisions
• Honoring your energy and current season of life

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity.

With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are.

Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean.

Website: https://www.thedrrhonda.com
LinkedIn: https://www.linkedin.com/in/thedrrhonda
Facebook: https://www.facebook.com/drrhondaalexander 
Instagram: https://www.instagram.com/thedrrhonda 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382

Consistency doesn't have to mean posting every single week. 

In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing. 

This one's for you if you've been craving more space in your business.

In this episode of the podcast, we talk about:

• What a seasonal approach to content looks like
• How to batch without draining your creativity
• Guardrails that protect your time and energy
• Why flexibility matters more than rigid schedules
• How to repurpose content strategically across platforms

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world.

Website: https://galatimedia.com/
LinkedIn: https://www.linkedin.com/in/alesia-galati/ 
Instagram: https://www.instagram.com/alesia.galati/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381

Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. 

We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you.

This one's for the creatives who want their business to feel like them.

In this episode of the podcast, we talk about:

• How Jessica built a business around creativity and fun
• Why branding the details matters more than perfection
• How to add playfulness without losing professionalism
• Bringing personal joy into your business brand
• Finding confidence to "do it your way"

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing.

I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour.

Website: https://jessicasantise.co/ 
Instagram: https://www.instagram.com/jessicasantise/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380 

You don't need to be loud to be effective. In this episode, I sit down with Noah Vertefeuille, founder of Timber Marketing, to talk about email as a quiet but powerful tool for building trust. 

We dig into how to make email feel personal, what to send when you've gone silent for a while, and why segmentation doesn't have to be complicated. Noah also shares his approach to weaving in stories so your emails feel more like conversations, and less like sales pitches.

This is your reminder: trust builds best when it feels human.

In this episode of the podcast, we talk about:

• Why email marketing works best as a conversation
• How to re-engage your list after silence
• Where to start with segmentation (without overwhelm)
• Story-driven emails that feel more human
• Why email is the core of your marketing strategy

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Noah Vertefeuille is the founder of Timberbrook Marketing, a boutique agency helping small businesses grow through strategic, no-fluff marketing. Based in rural North Carolina with his wife and growing family, Noah blends entrepreneurial grit with a heart for service. His work is rooted in faith, family, and a deep belief that marketing done right should feel honest, human, and helpful. When he's not working with clients, you'll find him on his homestead, raising animals, chasing kids, and building a life that matters.

Website: https://timberbrookmarketing.com/ 
LinkedIn: https://www.linkedin.com/company/timberbrook-marketing/ 
YouTube: https://www.youtube.com/channel/UCre4ZTDOWQXw9zKNATdzRrA 
LinkedIn: https://www.linkedin.com/in/nvertefeuille/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/379

If Instagram feels like it changes every five minutes, you're not wrong. In this episode, I break down what's actually working on Instagram right now—from reels and stories to dark social metrics—and what business owners should focus on heading into 2026. 

We'll talk about Instagram's latest algorithm updates, the rise of DMs and discoverability, and how to build a strategy that's sustainable and human.

If you've felt like you're constantly catching up with Instagram's changes, this episode is your reset.

In this episode of the podcast, I talk about: 

• What Instagram's AI-powered algorithm really looks for
• The two placements performing best right now
• How to use DMs and "dark social" to grow trust
• Why shareability and watch time matter more than likes
• How to adapt your strategy without burning out

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/378

What if YouTube could be your simplest, most effective marketing tool? 

In this episode, I sit down with YouTube strategist Jamar Diggs to talk about low-lift marketing content strategies that can bring leads to you without constant posting. Jamar shares how he uses YouTube to attract clients, why live streams are underrated, and how to avoid the "human errors" that make your videos less effective. 

This conversation is packed with practical ways to make YouTube (and your content) feel easier.

In this episode of the podcast, we talk about:

• Why long-form YouTube videos convert better than endless shorts
• What "low-lift marketing" actually looks like
• The mistakes experts make when creating content
• How live streams keep you top of mind
• Why YouTube isn't slow if you set it up right

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years.

Website: https://jamardiggs.com 
YouTube: https://www.youtube.com/@JamarDiggs
Instagram: https://www.instagram.com/jamardiggs/
Threads: https://www.threads.net/@jamardiggs

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/377

Burnout is not a badge of honor. 

In this episode, I share why I'm pushing back on hustle culture, what we can actually learn from creators like Gary Vee and Alex Hormozi, and why doing less often leads to better marketing. Instead of chasing every trend or posting six TikToks a day, I'll walk you through the framework I use to conserve energy, stay consistent, and still grow my business without sacrificing my sanity.

If you've been craving consistency without burnout, this framework is for you.

In this episode of the podcast, I talk about: 

• The real cost of nonstop content creation
• Lessons from Gary Vee, Alex Hormozi, and creator culture
• Why rest cycles are key to creativity
• The three pillars of my mindful marketing playground
• How to use energy budgeting to prevent burnout

...and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/376