Explorez tous les épisodes du podcast The Mindflick Podcast

Dr Mark Bawden, CEO of Mindflick, joins Sir Andrew Strauss and Dr Pete Lindsay to share the turning points that shaped his career. From London 2012 to leading Mindflick, Mark unpacks leadership, mindset, and how Super Strengths drive world-class performance.

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Welcome to the first episode of The Mindflick Podcast, where we explore the psychology of high performance and the turning points that shape how people think, lead, and grow.

Our guest is Dr Mark Bawden - CEO of Mindflick, former Team GB Head Psychologist at London 2012, and co-author of Pig Wrestling.

Although Andrew and Pete have known Mark for years, this conversation revealed a different side to him - from deeply personal moments to leadership lessons that shaped both his career and our company.

In this episode, you’ll learn:

• Why focusing on fixing problems often doesn't help you develop your leadership - and how to unlock performance by investing in what already works.
• How Super-Strengths give people and teams a world-class edge.
• Lessons from preparing teams for London 2012, working with England Cricket, and leading through pressure.
• How setbacks and personal challenges can create the biggest opportunities for growth.
• The story of Mindflick’s origins - and why small shifts in mindset drive lasting change.

About Dr Mark Bawden. Mark is CEO of Mindflick. Previously, he led psychology at the English Institute of Sport, supporting Team GB at London 2012, and worked with professional athletes and leaders across sport and business. He is co-author of Pig Wrestling, a book on problem-solving and mindset.

About Mindflick. At Mindflick, we help leaders, teams, and athletes unlock performance through mindset. Our performance psychometric and platform have supported Olympic champions, world-class teams, and Fortune 500 companies to think differently, adapt faster, and perform when it matters most.

Learn more: www.mindflick.co.uk.

Follow us on LinkedIn: https://www.linkedin.com/company/mindflick3

Hosts: Sir Andrew Strauss & Dr Pete Lindsay Guest: Dr Mark Bawden, CEO of Mindflick Producer: Mindflick Ltd.

All enquires: Contact Dr Sam Porter at sam@mindflick.co.uk

If you found this episode useful, hit subscribe, leave a review, and pay it forward to someone who leads, coaches, or performs under pressure.

Welcome to Episode 2 of The Mindflick Podcast, where we explore the psychology of high performance and the turning points that shape how people think, lead, and grow.

Our guest is Penny Hughes CBE — one of Britain’s most accomplished business leaders, with a career spanning consumer brands, technology, financial services, and real estate.

Penny became the first woman — and youngest ever — to be appointed President of Coca-Cola Great Britain & Ireland at the age of 33, leading the company through one of its most admired periods. Since then, she has helped scale Vodafone to over 100 million customers, chaired Aston Martin Lagonda, guided RBS through the aftermath of the global financial crisis, and led multi-billion-pound transactions including the sale of iQ Student Accommodation to Blackstone for £4.66 billion — the largest ever private real estate deal in the UK. She is currently Chair of Riverstone, Director & Chair of Remuneration & Talent at OFI, and leads the Strategic Advisory Board of fintech Form3.

Although Andrew and Pete have admired Penny’s career for years, this conversation goes deeper — unpacking the mindset shifts, leadership decisions, and moments of courage that shaped her journey.

In this episode, you’ll learn:

• How Penny led through pivotal moments — from building brands at Coca-Cola to scaling Vodafone worldwide
• Why leaders must balance attack and defence — and find the courage to act under pressure
• Lessons in clarity and purpose that helped steer RBS through the global financial crisis
• The importance of valuing different perspectives and building teams that challenge and support you
• Why purpose and profit can (and must) coexist — and how to keep them aligned

About Penny Hughes CBE Penny Hughes is one of the UK’s most respected business leaders. She has served on the boards of Vodafone, The Body Shop, Reuters, Morrisons, Superdry, Next, Gap, The Gym Group, Skandinaviska Enskilda Banken, and RBS/NatWest. She is currently Chair of Riverstone, Director & Chair of Remuneration & Talent at OFI, and Chair of the Strategic Advisory Board of fintech Form3. Penny is known for guiding businesses through growth, transformation, and moments of crisis, with a focus on clarity, purpose, and sustainable success.

About Mindflick At Mindflick, we help leaders, teams, and athletes unlock performance through mindset. Our performance psychometric and platform have supported Olympic champions, world-class teams, and Fortune 500 companies to think differently, adapt faster, and perform when it matters most.

Learn more: www.mindflick.co.uk

Follow us on LinkedIn: https://www.linkedin.com/company/mindflick3

Hosts: Sir Andrew Strauss & Dr Pete Lindsay Guest: Penny Hughes CBE Producer: Mindflick Ltd. All enquiries: Contact Dr Sam Porter at sam@mindflick.co.uk

If you found this episode useful, hit subscribe, leave a review, and pay it forward to someone who leads, coaches, or performs under pressure.

Gilad Tiefenbrun, CEO of Linn Products, joins Sir Andrew Strauss and Dr Pete Lindsay to share the turning points that shaped his leadership - from Symbian and the smartphone shift to rebuilding culture and product at Linn.

Welcome to The Mindflick Podcast - where we explore the psychology of high performance and the turning points that shape how people think, lead, and grow.

Our guest is Gilad Tiefenbrun - CEO of Linn Products, the Scottish audio company founded in 1973 by Ivor Tiefenbrun, creators of the iconic Sondek LP12 turntable and industry-leading network music streamers.

Although Andrew and Pete have known the brand for years, this conversation goes deeper - unpacking culture, process, and the choices that kept Linn focused on craft and customers.

In this episode, you’ll learn:

· Why “integration early and often” beats siloed delivery - and how Gilad applied lessons from Symbian to cross-functional hardware, electronics, and software teams.

· How to steady a team in crisis - moving from blame to ownership, and rebuilding trust through clear roles and cadenced integration.

· Culture you can feel - why process must live within teams (not a separate “quality” function), and how “playing captains” out-perform top-down managers.

· Long-term thinking, customer-first - from the LP12’s modular, upgradable design to software-updatable streamers launched in 2007.

· On market leadership and humility - how Nokia’s slow embrace of full-touch smartphones became a cautionary tale about complacency at the top.

About Linn Products Founded in 1973, Linn is known for engineering that lasts - most famously the Sondek LP12, which can be upgraded from any era to current specification. Today Linn builds reference-level audio systems and network music players trusted by enthusiasts worldwide.

About the guest. Gilad Tiefenbrun is CEO of Linn Products. He spent his early career in UK tech at Symbian before joining Linn in 2003, where he has led the evolution from legendary turntables to software-driven, upgradeable streaming systems — while rebuilding culture around ownership, process, and long-term craft.

About Mindflick At Mindflick, we help leaders, teams, and athletes unlock performance through mindset. Our performance psychometric and platform have supported Olympic champions, world-class teams, and Fortune 500 companies to think differently, adapt faster, and perform when it matters most.

Learn more: www.mindflick.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/mindflick3

Hosts: Sir Andrew Strauss & Dr Pete Lindsay Guest: Gilad Tiefenbrun, CEO, Linn Products Producer: Mindflick Ltd. All enquiries: Dr Sam Porter - sam@mindflick.co.uk

If you found this episode useful, hit subscribe, leave a review, and pay it forward to someone who leads, coaches, or performs under pressure.

Phil Jansen — former CEO of BT and current Chair of WPP — joins Sir Andrew Strauss and Dr Pete Lindsay to explore the mindset, moments, and lessons that shaped one of Britain’s most respected business leaders.

From his early days at Procter & Gamble to leading global companies through transformation and pressure, Phil’s story reveals how leadership evolves — and how perspective keeps it grounded.

In this conversation, Phil shares the turning points that defined his career — the mentors who shaped him, the challenges that tested him, and the mindset that’s guided every big call.

You’ll learn:

• Why Procter & Gamble taught him to lead with focus and integrity — and how those lessons stayed for life
• How competition inside teams can be healthy — if led with purpose
• Why ambition must be collective, not individual — and how to build belief around big goals
• How personal loss and family grounding reshaped his approach to leadership and success
• Why his mentor’s advice to “smell the flowers” became a mantra for balance and perspective
• How leading BT through transformation required calm under pressure, courage in decision-making, and belief in long-term purpose

Phil’s story is one of energy, ambition, and reflection — reminding us that leadership isn’t just about driving performance. It’s about clarity, courage, and connection — in work and in life.

About Phil Jansen. Phil Jansen is one of the UK’s most experienced business leaders, with senior leadership roles across BT, Worldpay, and WPP. Known for his clarity under pressure and commitment to people, Phil has led companies through transformation, crisis, and growth — building cultures that balance ambition with humanity.

About Mindflick At Mindflick, we help leaders, teams, and athletes unlock performance through mindset. Our performance psychometric and platform have supported Olympic champions, world-class teams, and Fortune 500 companies to think differently, adapt faster, and perform when it matters most.

Learn more: www.mindflick.co.uk

Follow us on LinkedIn: https://www.linkedin.com/company/mindflick3

Hosts: Sir Andrew Strauss & Dr Pete Lindsay

Guest: Phil Jansen, Chair of WPP & former CEO of BT.

Producer: Mindflick Ltd

If you found this episode valuable, hit subscribe, leave a review, and share it with someone who leads, coaches, or performs under pressure.

Joe Root — one of England’s greatest ever cricketers and former Test captain — joins Sir Andrew Strauss and Dr Pete Lindsay to reflect on the mindset, lessons, and leadership behind a remarkable sporting journey.

From early setbacks in the Yorkshire academy to becoming England’s all-time leading run-scorer in Tests, Joe’s story is one of adaptability, calm under pressure, and staying true to yourself through change.

In this conversation, Joe opens up about the moments that shaped him — the failures that built resilience, the mentors who guided him, and the mindset that’s kept him grounded through the highs and lows of elite sport.

You’ll learn:

• How a teenage growth spurt forced him to rebuild his technique — and taught him to become his own coach
• Why failure early in his career became a gift for perspective and patience
• How to stay composed under scrutiny — and separate confidence from results
• The leadership lessons from captaining England through transformation and pressure
• Why authenticity, empathy, and connection matter more than authority in team culture
• How family and fatherhood reshaped his sense of success and what truly matters
• Why stepping down from captaincy reignited his love for the game — and his hunger to evolve

Joe’s reflections are a masterclass in mindset — a reminder that growth comes not from perfection, but from curiosity, humility, and the courage to keep adapting.

About Joe Root Joe Root is one of England’s most accomplished cricketers, with over 11,000 Test runs and a legacy as one of the most consistent and respected leaders in the modern game. Known for his calm composure and commitment to team culture, Root continues to inspire through both his performances and his perspective on leadership and life.

About Mindflick At Mindflick, we help leaders, teams, and athletes unlock performance through mindset. Our performance psychometric and platform have supported Olympic champions, world-class teams, and Fortune 500 companies to think differently, adapt faster, and perform when it matters most.

Learn more: www.mindflick.co.uk

Follow us on LinkedIn: https://www.linkedin.com/company/mindflick3

Hosts: Sir Andrew Strauss & Dr Pete Lindsay Guest: Joe Root, England Cricketer & Former Test Captain Producer: Mindflick Ltd

If you found this episode valuable, hit subscribe, leave a review, and share it with someone who leads, coaches, or performs under pressure.

Iain Mackay — former Principal Dancer of the Birmingham Royal Ballet and now Artistic Director of the Royal Ballet School — joins Sir Andrew Strauss and Dr Pete Lindsay to explore what performance, pressure, and purpose look like in one of the world’s most demanding art forms.

From growing up in Glasgow and hiding his ballet lessons to leading one of the most prestigious schools in the world, Iain’s story is one of courage, authenticity, and constant reinvention.

In this conversation, Iain shares the turning points that shaped his career — the lessons from a life on stage, the psychology behind elite performance, and what it takes to build the next generation of artists and leaders.

You’ll learn:

• How an unlikely start in Glasgow led him to the world stage
• Why mindset and resilience matter as much in the arts as in sport
• What his grandfather taught him about confidence and perspective
• How elite ballet mirrors elite sport in discipline, feedback, and teamwork
• Why self-belief and authenticity are key to long-term success
• How he managed imposter syndrome after becoming a Principal Dancer
• What stepping off stage taught him about identity, purpose, and leadership
• Why he believes the next generation of dancers must balance tradition with innovation

Iain’s journey is a rare glimpse behind the curtain of world-class performance — where art meets athleticism, and mindset defines mastery.

About Iain Mackay Iain Mackay is Artistic Director of the Royal Ballet School and a former Principal Dancer with the Birmingham Royal Ballet. Over a 20-year international career, he performed leading roles in some of ballet’s most iconic productions, before dedicating his focus to developing the next generation of performers.

About Mindflick At Mindflick, we help leaders, teams, and athletes unlock performance through mindset. Our performance psychometric and platform have supported Olympic champions, world-class teams, and Fortune 500 companies to think differently, adapt faster, and perform when it matters most.

Learn more: www.mindflick.co.uk Follow us on LinkedIn

Hosts: Sir Andrew Strauss & Dr Pete Lindsay Guest: Iain Mackay, Artistic Director, The Royal Ballet School Producer: Mindflick Ltd

If you found this episode valuable, hit subscribe, leave a review, and share it with someone who leads, coaches, or performs under pressure.

In this bonus episode of The Mindflick Podcast, we bring together six powerful lessons from our first six guests — spanning elite sport, global business, engineering, and ballet.

You’ll hear insights from:

• Dr Mark Bawden on why focusing on strengths — not obsessing over weaknesses — creates the biggest performance gains, and how leaders often overlook what’s already working
• Joe Root on learning to live with failure, separating confidence from results, and why team success matters more than individual scores
• Penny Hughes on shifting between attack and defence, valuing different ways of thinking, and leading with courage in high-stakes environments
• Gilad Tiefenbrun on market leadership, humility, and how complacency at the top can quietly derail even the most dominant organisations
• Phil Jansen on managing ambition, building healthy internal competition, and why perspective — including knowing when to “smell the flowers” — is a performance advantage
• Iain Mackay on super strengths, standing out within a team, and how elite performers build careers by knowing what makes them different

About Mindflick. At Mindflick, we help leaders, teams, and athletes unlock performance through mindset. Our performance psychometric and platform have supported Olympic champions, world-class teams, and Fortune 500 companies to think differently, adapt faster, and perform when it matters most.

Learn more: www.mindflick.co.uk Follow us on LinkedIn Hosts: Sir Andrew Strauss & Dr Pete Lindsay. Producer: Mindflick Ltd.

If you found this episode valuable, hit subscribe, leave a review, and share it with someone who leads, coaches, or performs under pressure.

In this episode, we’re joined by Manoj Badale, co-founder of Blenheim Chalcot, one of Europe’s most successful venture builders, and lead owner of Indian Premier League (IPL) franchise Rajasthan Royals.

From building and scaling high-growth technology businesses to disrupting cricket with a data-driven approach in the IPL, Manoj has worked at the intersection of business, sport and high performance for over two decades.

This deeply personal conversation explores the turning points that shaped his life, from growing up between cultures after moving to the UK as a child, to realising decades later how those early experiences forged his drive to adapt, fit in and continuously evolve.

In this episode, Dr Mark Bawden, Dr Pete Lindsay and Sir Andrew Strauss explore the evolution of psychometrics, from traditional personality profiling to a new approach: performance psychometrics.

They unpack why most psychometric tools stop at self-awareness, and why that falls short in today’s fast-moving, AI-driven world.

Instead, they introduce a more practical approach focused on turning insight into action by embedding better teamwork, communication and decision-making into everyday work.

In this episode, you’ll learn:

• Why self-awareness alone doesn’t drive performance
• What a “performance psychometric” actually is
• Why teams are the real unit of performance

Listen to the latest episode of the Mindflick podcast now.