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TitreDateDurée
EP23: Sophie Fawcett, Brand Strategist, Cancer Survivor, and Founder of TONIC, pioneering medical apparel.04 Nov 202500:50:25

In this episode of The Midlife Entrepreneur podcast, host Jo welcomes Sophie Fawcett, a brand strategist, cancer survivor, and the founder of TONIC, pioneering medical apparel. Sophie shares her inspiring journey from shaping major UK fashion brands, to founding TONIC after experiencing the inadequacies of traditional hospital wear through her own shoulder surgery. With sustainability and thoughtful design at its core, TONIC aims to provide dignity and empathy to patients during their most vulnerable times. Sophie discusses how her personal battle with Hodgkin's Lymphoma solidified her mission, transforming her from a founder into a user of her own innovative garments in chemotherapy wards. Listen as she delves into the creation process, the challenges faced, and her future aspirations for TONIC, truly making health and recovery more humane through stylish, functional medical wear.

 

00:00 Introduction to the Midlife Entrepreneur Podcast

00:15 Meet Sophie Fawcett: Brand Strategist and Cancer Survivor

00:37 The Birth of TONIC: Redefining Patient Wear

01:05 Sophie’s Personal Journey with Cancer

01:24 The Emotional Impact of TONIC’s Mission

01:38 Welcome Sophie to the Podcast

01:50 Sophie’s Journey Through Chemotherapy

02:40 The Inspiration Behind TONIC

04:30 Challenges with Traditional Medical Apparel

05:23 The Development of TONIC’s Product Line

05:46 The Importance of Dignity in Patient Care

06:32 TONIC’s Unique Approach to Medical Apparel

08:54 The Role of Design in Medical Apparel

13:24 Building the Business: From Idea to Reality

19:37 The Investment Journey and Future Plans

25:08 Passion for the Business

26:04 Challenges of Running a Business

26:54 Innovative Medical Solutions

29:07 Patient Experience and Research

32:34 Marketing and Sales Strategies

34:57 Reflections and Future Goals

39:46 Advice for Aspiring Entrepreneurs

46:37 Gratitude and Support

48:19 Conclusion and Farewell

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP22: Carol Lovell, Adventurer and Founder of Stow London, the luxury handbag and accessories brand.21 Oct 202500:50:02

In this episode of The Midlife Entrepreneur Podcast, host Jo talks to Carol Lovell, the adventurous founder of Stow London, a luxury handbag and accessories brand known for its British design and Spanish craftsmanship. 

Carol shares her inspiring journey from launching Stow in 2013, navigating the rapid growth, handling personal and business challenges, to making the bold decision to step back in 2022 due to health concerns. She discusses how she sold the business to her manufacturing partner Adam but remains involved as a partner and strategist. 

The episode touches on the relief and challenges that came with stepping back, managing decisions made by others, and finding a better life balance. Carol also discusses the strategic partnership with Tanner Leatherstein, a TikTok sensation and now Director of Craftsmanship at Stow. The conversation delves into the impact of the COVID-19 pandemic and how it pressured her to re-evaluate her priorities. Carol concludes with reflections on maintaining excitement in her role and embracing new adventures. The episode wraps up with Carol’s list of three investments worth every penny, two things she wishes she had done differently, and one person she’d like to thank.

 

00:00 Introduction to the Midlife Entrepreneur Podcast

00:15 Meet Carol Lovell: Founder of Stow London

00:33 The Journey of Stow London

01:02 Challenges and Triumphs

01:39 Selling the Business and Stepping Back

02:57 Adjusting to a New Role

05:22 Health and Well-being

07:15 The Decision to Sell or Close

07:57 A New Beginning with Adam

09:27 Tanner Leatherstein's Influence

14:19 The Early Days of Stow

17:11 Building the Business

25:38 The Meghan Markle Effect

28:15 Growth and Publicity Milestones

28:52 Entering Harrods: A Dream Come True

29:51 Impact of COVID-19 on Business

31:07 Navigating the Pandemic Challenges

32:01 Reflecting on Personal and Business Health

38:24 Transition to a Balanced Life

40:37 Key Investments and Lessons Learned

47:07 Final Thoughts and Future Outlook

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP13: Ginnie Chadwyck-Healey, Journalist, Stylist and Founder of The FairGround, a digital marketplace for purpose-led brands17 Jun 202500:47:14

In this episode of the Midlife Entrepreneur Podcast, Jo welcomes Ginnie Chadwyck-Healey, stylist, journalist, and founder of The FairGround, a digital marketplace for purpose-led brands. Ginnie discusses her transition from British Vogue to entrepreneurship, her dedication to promoting sustainable shopping, and the challenges and rewards of launching The FairGround. The conversation covers topics such as the realities of building a business, balancing family life, and the importance of women supporting each other in the entrepreneurial space. Ginnie also shares valuable insights from her journey, including the power of fitness, the importance of friendship and mentorship, and her fearless approach to business risks.

 

00:00 Welcome to the Midlife Entrepreneur Podcast

00:14 Introducing Ginnie Chadwyck-Healey

00:27 Ginnie's Journey to Entrepreneurship

00:53 The Birth of The FairGround

01:52 Challenges and Insights of Running a Business

03:17 Balancing Family and Business

03:51 The FairGround's Unique Selling Proposition

05:01 Subscription Model and Brand Assessment

09:54 Marketing and Outreach Strategies

11:17 Personal Reflections and Future Goals

13:04 The Reality of Midlife Entrepreneurship

19:46 Team Dynamics and Support

23:07 Overcoming Personal and Professional Challenges

25:15 The Journey of Empathy and Boundaries

26:02 Building a Community and Brand

28:02 The Importance of Supporting Women

29:20 Balancing Personal and Professional Life

33:49 Investments and Lessons Learned

43:29 Gratitude and Future Aspirations

Ginnie's 3,2,1s:

3 Things you've invested in that have been worth every penny:

1. Exercise is really critical to my mental health, I will also invest in retreats

2. My business partner, who I met at the school gate 

3. My web developer 

2 Things you wish you'd done differently 

1. Lent on my brother a bit more for guidance  - he's really good at business

2. I can recycle content rather than trying to come up with new ideas the whole time - I've just learned that 

1 person you'd like to thank

My postman - who must think I shop all the time!

I'd also like to thank Katie Lopes, co-founder of Stripe and Stare who introduced me to an amazing lawyer who has helped me get my trademark. 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP12: Anna Foster, Creative Director & Founder of E.L.V. Denim, a global leader in sustainable fashion03 Jun 202500:50:40

In this episode Jo interviews Anna Foster, the founder and creative director of E.L.V. Denim, an innovative up-cycling fashion brand. Anna shares her journey from a 20-year career as a fashion editor to creating a brand that challenges the norms of overconsumption in fashion. She discusses the pivotal moments that led her to question the industry and her role in it, the challenges and breakthroughs in up-cycling denim, and the emotional connections to her work. 

Anna also touches on the importance of her team, maintaining sustainability, and her determination to push through obstacles. This episode is a rich exploration of resilience, creativity, and the passion that drives sustainable business.

00:00 Introduction to the Midlife Entrepreneur Podcast

00:16 Meet Anna Foster: From Fashion Editor to Upcycling Pioneer

01:42 Anna's Journey: Questioning the Fashion Industry

03:51 The Turning Point: From Stylist to Sustainable Fashion

05:35 Challenges and Realizations in Upcycling

07:08 Building E.L.V. Denim: The Early Days

08:31 The Denim Industry's Waste Problem

10:20 Creating Unique, Sustainable Fashion

18:08 The Emotional Connection to Upcycling

25:50 Scaling Up: The Future of E.L.V. Denim

29:20 The Power of Intuition and Mentorship

29:45 British Fashion Council's Low Carbon Transition

30:03 Lessons from the Past: Railways and Resistance

31:30 Innovative Approaches in Fashion

32:36 The Importance of Diversifying Partnerships

33:39 Overcoming Challenges and Finding Solutions

35:03 Sustainable Fashion: The Stretch Denim Dilemma

36:37 Building Resilience and Problem-Solving Skills

37:06 Balancing Personal and Professional Life

39:35 Daily Routines for Energy and Productivity

42:54 Evening Routines and Relaxation

46:19 Three, Two, One: Key Takeaways and Gratitude

Anna's 3,2,1s:

3 things you've invested in that have been worth every penny

1. My 20 morning routine, walking the dog and getting fresh air, high five the mirror

2. I bought myself a necklace a few years ago and it reminds me of what I've built. 

3. My team

2 things you wish you had done differently:

1. Trusted my instincts more

2. Put less trust in consultants and invested in a really good MD instead

1 person you'd like to thank: 

Mimma Viglezio  - communications expert, been on many boards and fashion industry icon and mentor

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP11: Julia Collins, Vintage Art Dealer, Founder of Collins and Green Art20 May 202500:42:25

In this episode of the Midlife Entrepreneur Podcast, Jo interviews Julia Collins, founder of Collins and Green Art, a vintage art gallery based in West London. 

Julia shares her journey of transitioning from a 15-year career in finance to pursuing her passion for art after a 20-year sabbatical to raise her family. 

After her children left for university, Julia started Collins and Green Art, which has grown into a thriving business. She talks about the challenges and rewards of starting a business later in life, the importance of having a supportive team, and leveraging social media for business growth. Julia also offers advice to fellow midlife entrepreneurs and emphasises the importance of following one's passion.

00:00 Introduction to the Midlife Entrepreneur Podcast

00:34 Julia Collins' Journey from Finance to Art

01:14 The Birth of Collins and Green Art

02:05 Balancing Family and Business

03:54 Navigating Instagram and Online Sales

06:14 Challenges and Triumphs in Business

15:02 Building a Community and Networking

18:44 Overcoming Technological Hurdles

22:33 Reflecting on Business Chaos and Team Dynamics

22:53 Hiring and Motivating the Team

23:23 Defining Success and Business Growth

23:59 Marketing Strategies: Word of Mouth and Instagram

25:51 Overcoming Fear and Embracing Passion

31:05 Balancing Family and Entrepreneurship

32:53 Challenges and Progress for Women in Business

36:38 Three Investments, Two Regrets, One Thank You

41:34 Final Thoughts and Encouragement

Julia's 3,2,1s:

3 things you've invested in that have been worth every penny:

1. My website, it was designed by Catherine Elphick at Elphick & Co. 

2. My team, the gallery assistants, framer, accountant.

3. Comp cards - a business and notecard in one

2 things you wished you'd done differently:

1. Started earlier but in a small way so that I could have built it slowly over time. 

2. Set up the business with a partner - too late now, but I would have liked to work with someone who's skills could have complimented mine. 

1 person you'd like to thank:

I'm going to break the 'not a family member' rule and say my mother.  She started two businesses in the days where women didn't do that kind of thing, and has always been my inspiration. 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP10: Lucy Yeomans, Fashion Tech Entrepreneur, Founder and Co-CEO of Drest 08 May 202500:51:33

To kick off the second season of The Midlife Entrepreneur Podcast, host Jo welcomes Lucy Yeomans, founder and co-CEO of Drest, the innovative fashion styling app that’s transforming the way we interact with luxury fashion through gaming and technology.

They discuss her remarkable career and the innovative fashion styling app that's merging luxury fashion with gamification. From her transformative role as the editor-in-chief at Harper's Bazaar and Net-a-Porter to launching Drest in 2019, Lucy has continually reinvented herself and stayed ahead of industry shifts. 

Lucy shares the lightbulb moments that led to the creation of Drest, the challenges of navigating the tech and gaming worlds, and the importance of personal well-being in entrepreneurial success. The episode also delves into Lucy's approach to building a supportive team, leveraging the fusion of real and virtual experiences, and the ultimate goal of making luxury fashion accessible to everyone.

 00:00 Welcome to the Midlife Entrepreneur Podcast

00:14 Introducing Lucy Yeomans and Drest

00:27 Lucy's Career Journey and Vision

00:42 The Birth of Drest

00:54 Challenges and Collaborations

01:01 The Evolution of Drest

01:33 In-Depth with Lucy Yeomans

01:38 What is Drest?

02:34 The Lightbulb Moments

02:46 The Gaming Inspiration

03:14 From Harper's Bazaar to Net-a-Porter

03:39 The Changing Media Landscape

04:09 The Rise of Gaming

07:52 The Drest Audience

10:24 Building Drest from Scratch

10:39 The Reluctant Entrepreneur

11:58 The Importance of the Right Team

17:16 The Real Virtual Real Concept

21:18 Creating Immersive Experiences

23:08 Personal Challenges and Growth

26:41 Finding Energy and Balance

28:39 The Energy Required to Run a Business

28:56 Gaming and Fashion: Breaking Stereotypes

29:46 The Importance of Physical Activity

31:10 Balancing Work and Personal Life

32:16 Goals and Milestones for the Business

33:59 Three Investments Worth Every Penny

36:37 Two Things I Wish I Had Done Differently

42:26 The Value of Experience and Relationships

46:29 One Person to Thank

50:58 Conclusion and Final Thoughts

Lucy's 3,2,1s:

3 things you've invested in that have been worth every penny:

1. Good People, it's essential. 

2. Time for myself, and investing in my wellbeing. 

3. My child's education, it makes me so happy to know that she's somewhere that's looking after her when I have to work away (they have flexi boarding) and where she's really happy. 

2 things you wish you could have done differently

1. More due diligence in the tech and gaming space beforehand. It slowed us down. 

2. I wish I'd trusted my instinct more. 

1 Person you'd like to thank:

My investor, Graham Edwards, for his excitement and belief in the vision. 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP9: Jo Glynn-Smith wraps up Season 1 with reflections on what she’s learned and the standout insights from her guests.15 Apr 202500:16:38

Reflecting on The First Season of The Midlife Entrepreneur Podcast

Jo wraps up the inaugural season of the Midlife Entrepreneur Podcast by sharing heartfelt thoughts and insights from the show. She emphasises the importance of honesty, integrity, and authenticity and thanks her guests for sharing their journeys. 

She discusses the purpose of her podcast: to inspire and motivate midlife individuals to pursue their business aspirations, whatever their age. Key takeaways include the necessity of having the right support team, the importance of self-care for maintaining energy and focus, and the value of continuous learning, especially in technology and marketing. 

The episode also highlights Jo's personal journey from a corporate career to becoming a business owner, noting the challenges and rewards she has encountered along the way. Jo announces her intentions for season two, and invites listeners to contribute their stories or recommendations for future guests. 

Closing remarks include a heartfelt thanks to supporters and a call to action for reviews.

 

00:00 Welcome to the Midlife Entrepreneur Podcast

00:14 Reflecting on Season One

01:20 The Purpose of the Show

02:15 Challenges and Opportunities in Midlife

03:00 Personal Journey and Inspirations

04:59 Thanking the Supporters

06:56 Key Takeaways from Season One

13:13 Looking Forward to Season Two

16:23 Final Thoughts and Gratitude

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP8: Claire van Bekkum, Communications Specialist and Co-Owner of Monuskin08 Apr 202500:47:56

In this episode of The Midlife Entrepreneur Podcast, Jo interviews Claire van Bekkum, co-owner of Monuskin, a UK-based skincare brand. Claire shares her journey from a successful 20-year publishing career to becoming a midlife entrepreneur alongside her husband Laurent. She discusses how they redefined the Monuskin brand, redesigned the packaging, and launched innovative skincare lines. Claire also delves into the dynamics of working with her husband, the challenges of pivoting careers, and the crucial lessons she's learned about communication, confidence, and entrepreneurship. The conversation is filled with insights and advice for midlife entrepreneurs looking to embark on a similar journey.

00:00 Introduction to the Midlife Entrepreneur Podcast

00:15 Meet Claire van Bekkum: From Publishing to Skincare

00:57 Redefining Monuskin: A New Chapter

01:45 Claire's Role and Responsibilities

02:42 Transitioning from Publishing to Skincare

04:39 Learning and Growing in a New Industry

08:31 The Evolution of Monuskin

18:17 Balancing Work and Personal Life

22:08 Lessons Learned and Future Goals

25:54 Behind the Scenes: The Challenges of Production

26:51 Embracing Technology in Midlife Entrepreneurship

28:02 The Power of Gratitude and Continuous Learning

29:16 Facing Fears and Building Confidence

30:09 The Importance of Partnership in Business

30:43 Reflecting on Career and Personal Life

34:19 Investments and Lessons Learned

43:34 Acknowledging Influential Mentors

47:08 Final Thoughts and Farewell

 

Claire’s 3,2,1s:

3 things you’ve invested in that have been worth every penny:

1.           Moving to a new factory was a gamechanger for the team and the business. 

2.          It also motivated us to rethink our website and freshen everything up. We use Emma Provins from Skylight9 Ltd for Meta support. www.skylight9.co.uk 

3.          Finding our photographer Ria Fletcher, follow her on Instagram @ria.fletcher


2 things you wish you’d done differently:

1.           At one stage we had the finance/ business side of things in a swanky office in Cheltenham and everything else at the factory, that was a mistake. Being all under one roof is better all round. 

2.          I wish I’d met my husband 10 years earlier.  I was 46 when we got married. 

 

1 person you’d like to thank:

1.           Emma Redmayne, my boss at Conde Nast, I learned a lot from her, especially about self-belief and being proud to sell – whilst enjoying the experience and having fun! 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP7: Gabby O'Connor, Essential Oils Expert and Founder of Iris Organics25 Mar 202500:47:30

In this episode of the Midlife Entrepreneur Podcast, host Jo talks to Gabby O'Connor, Founder of Iris Organics, an independent organic candle and diffuser business. 

Gabby shares her journey from an HR and recruitment career in London to motherhood in Buckinghamshire, where she developed her passion for alternative medicines and essential oils into a thriving business. She speaks candidly about the challenges and rewards of balancing family life with entrepreneurship, the importance of using natural products, and how she leverages social media and community connections to grow her business. Gabby also emphasises the significance of supporting small, female-led businesses and offers advice to those considering starting their own ventures. 

Key highlight moments include a feature by ITV's beauty editor, Sarah Jossel and collaborations with influencers.

 

00:00 Introduction to the Midlife Entrepreneur Podcast

00:37 Gabby's Journey from HR to Iris Organics

01:48 Discovering the Power of Alternative Medicines

04:25 The Birth of Iris Organics

08:32 Balancing Business and Family Life

12:27 Challenges and Rewards of Running a Small Business

15:52 The Importance of Technology and Learning New Skills

22:08 The Realities of Being a Midlife Entrepreneur

25:55 Pinch Me Moments: Reflecting on Success

26:09 The Journey to Unique Branding

26:55 Overcoming Business Challenges

28:01 The Power of Asking and Networking

28:59 Celebrity Endorsements and Media Highlights

32:47 Outsourcing and Business Growth

33:36 Advice for Aspiring Entrepreneurs

34:47 The Importance of Passion and Balance

41:45 Building a Community and Engaging Customers

43:47 Final Thoughts and Gratitude

 

Gabby’s 3,2,1 :

3 things you’ve invested in that have been worth every penny:

1.           Shopify – amazing for analytics and sales info

2.          Web developer – Katie contact Gabby for her details

3.          Social media training 

 

2 things you wish you could have done differently:

1.           Start earlier - but would I have had the confidence? Who knows. 

2.          I don’t think there was another one – oops, my bad!

 

1 person you’d like to thank:

 Sarah Jossel, beauty journalist and broadcaster for mentioning my candles on This Morning during lockdown. It’s so powerful to have somebody advocating for you. 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP6: Abigail Wilmore, HR Specialist, CEO and Founder of People Flow11 Mar 202500:47:11

In this episode of The Midlife Entrepreneur Podcast, Jo Glynn-Smith interviews Abigail Wilmore, a prominent HR leader, CEO and founder of People Flow. Abigail shares her career journey from starting at the shop floor to becoming a Chief People Officer at top fashion brands like Tom Ford and Stella McCartney. She discusses the inspiration behind her career shift to HR, the challenges she faced, and her dedication to heart-centered leadership. Abigail also delves into her healing journey over the past 15 years and how it has shaped her approach to leadership. Furthermore, she reveals how the pandemic led her to found People Flow, a community designed to support HR professionals by providing a space to discuss workplace challenges and mental health issues. This insightful conversation is filled with valuable advice for midlife entrepreneurs and HR professionals alike.

 00:00 Introduction to the Midlife Entrepreneur Podcast

01:20 Abigail Wilmore's Career Journey

02:37 Discovering a Passion for HR

03:47 Climbing the Corporate Ladder

10:47 The Birth of People Flow

14:57 Challenges in HR and the Importance of Community

20:28 Future Plans and Personal Healing Journey

28:27 Heart-Centered Purpose in PeopleFlow

29:39 The Gradual Process of Finding Purpose

30:59 Gender Dynamics in HR

33:06 Challenges of Running a Business

37:25 The Power of Community and Networking

40:27 Three, Two, Ones: Final Advice and Reflections

46:13 Conclusion and Farewell


Abigail's 3,2,1s

3 things you've invested in that have been worth every penny:

1.  Investing in my own healing and making sure I've got money to put to that.

2.  Investing in creativity, whether it be art or dancing. 

3. Fenella, my assistant. Wouldn't be where I am without her. 

2 things you wish you'd done differently. 

1. I wish I had a better understanding of accountancy and the financials. 

2. I wish I had a better development programme for myself. 

1 person you'd like to thank:

1. Fenella, my assistant. Without her, I don't think the community would exist in the way that it does. Thank you 


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Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP5: Kirsty Raper, Instagram Specialist, Founder of Rebuildagram and Co-Founder of Reels Rockstars27 Feb 202500:45:33

In this episode of The Midlife Entrepreneur, Jo sits down with Instagram specialist Kirsty Raper, founder of Rebuildagram and Co-founder of Reels Rockstars. Kirsty discusses her journey from a City career in PR and communications to launching a social media training business during the pandemic. 

She shares personal stories including the tragic loss of her husband, the challenges of single parenthood, and how these experiences reshaped her career path. 

Kirsty also delves into her passion for Instagram, the impact of her social media courses, and her successful partnership with Andie McDowell on Reels Rockstars. 

The conversation highlights the importance of resilience, adaptability, and the power of community in driving entrepreneurial success in midlife.


00:00 Welcome to the Midlife Entrepreneur Podcast

00:15 Meet Kirsty Raper: Instagram Specialist

00:29 Kirsty's Journey to Rebuildagram

01:24 The Impact of Social Media Training

01:45 Kirsty's Passion for Instagram

02:24 From PR to Social Media Expert

04:20 Personal Tragedy and Career Shift

06:26 Starting a Business in Midlife

11:11 Balancing Work and Family

14:43 The Challenges of Entrepreneurship

21:29 The Power of Cold Water Therapy

22:28 Collaborating with Andie McDowell

25:19 Running Courses and Workshops

25:40 The Joy of Collaboration

26:26 Different Skills, Same Goal

27:57 Instagram and Community Building

34:26 Success and Ambition

35:28 Future Goals and Reflections

40:17 Advice for Entrepreneurs

44:05 Gratitude and Closing Thoughts

 

Kirsty’s 3,2,1:

3 things you’ve invested in that have been worth every penny:

1.           People – we have a team of virtual PAs who are amazing, a brilliant web developer and a community manager  - they manage all the stiff we don’t have time to do and we couldn’t live without them. 

2.          Tech – Canva is a life saver and so is Chat GPT

3.          Cold water plunge pod – been a wellness game changer 

 

2 things you wish you’d done differently:

1.           I only have one – I wish I had started earlier! 

 

1 person you’d like to thank:

1.           Andie McDowell @dahliabeach my business partner and friend who makes me laugh every day and lifts me up when I feel down. 


Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP4: Anna Mason, Creative Director and Founder of Anna Mason London 11 Feb 202500:55:23

In this episode of The Midlife Entrepreneur podcast, Jo interviews Anna Mason, a fashion designer and entrepreneur from London. Anna shares her inspiring journey, starting from her early aspirations to her education at the Royal College in London, and working with fashion giants like Karl Lagerfeld, Max Mara, and Valentino. Anna talks about the challenges and triumphs of launching her own label in 2012, juggling family life, and overcoming failures in her early career. She emphasises the importance of quality materials, the creative process, and the resilience needed to run a fashion business. Anna also discusses the advantages and disadvantages of starting a business in midlife, her inspirations, and her aspirations for scaling her brand. The episode concludes with Anna reflecting on the emotional challenges and proud moments of her entrepreneurial journey.

00:00 Introduction to the Midlife Entrepreneur Podcast

00:15 Anna Mason's Early Career and Inspirations

01:28 Launching the Anna Mason Label

01:45 Defining the Anna Mason Brand

04:44 Balancing Family and Business

07:02 Overcoming Early Business Challenges

09:40 Creative Process and Inspirations

16:53 Navigating the Fashion Industry

27:45 Sustainability and Timeless Fashion

30:44 The Journey of Building a Fashion Business

31:00 Overcoming Challenges and Scaling the Business

33:31 The Complexities of Garment Production

36:11 Advice for Aspiring Fashion Entrepreneurs

43:32 Reflecting on Success and Resilience

49:52 The Importance of Health and Fitness

51:20 Lessons Learned and Future Aspirations

53:42 Gratitude and Final Thoughts

 

Anna’s 3,2,1:

3 things you’ve invested in that have been worth every penny:

1.           My pattern cutting table – it felt like huge investment at the time, but has been worth every penny.

2.          The right people, they are worth their weight in gold and if I could pay them more, I would.

3.          My commitment to health and fitness.  I go to lots of exercise classes and have recently invested in a massage every six weeks or so – it’s rejuvenation for my soul!


2 things you wish you’d done differently:

1.           I wish I had been able to invest more money at the front end of my business, it just never occurred to me that it would help so much. 

2.          Someone to run the business alongside me, I could really do with that logical analytical brain to back my creativity. 

  

1 person you’d like to thank:

1.           Jonathan Glynn-Smith, he’s an amazing photographer, friend and collaborator www.jonathanglynnsmith.com

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP21: Louise Webster, Communications Specialist and Founder of Beyond the School Run, the platform connecting mothers to their skills and talents.07 Oct 202500:40:31

In this episode of The Midlife Entrepreneur Podcast, Jo interviews Louise Webster, a communication specialist and founder of Beyond the School Run, an award-winning platform dedicated to empowering mothers by utilising their skills and talents. Louise shares her inspiring journey from working in PR with major brands to addressing the barriers mothers face in the workforce. She details the evolution of Beyond the School Run, the challenges she faced, and her dedication to purpose-driven entrepreneurship. 

Tune in to learn about her journey, her advice for balancing motherhood and career, and her vision for creating inclusive workplaces through We are Beyond Global consultancy. The episode concludes with Louise's '3, 2, 1' list: three valuable investments, two things she wishes she could have done differently, and one person she'd like to thank.

00:00 Introduction to the Midlife Entrepreneur Podcast

00:27 Meet Louise Webster: From PR to Empowering Mothers

00:49 The Birth of Beyond the School Run

01:32 Challenges and Realizations

02:39 Building a Purpose-Driven Platform

03:46 The Journey of Self-Discovery

04:24 The Role of Parenting in Personal Growth

06:03 Expanding Beyond the School Run

08:12 Navigating Career Transitions and Societal Expectations

13:29 Monetizing the Mission

21:49 Reshaping the Platform and VC Journey

22:07 Building the MVP Model

22:22 Combining Work and Personal Growth

23:11 Purpose-Driven Business Insights

24:48 Launching Community Events

26:16 Developing the B2B Platform

28:50 Final Reflections and Advice

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP3: Sasha Wilkins, Broadcaster, Journalist, Antiques Dealer and Founder of Found by Sasha Wilkins14 Jan 202500:59:43

Sasha Wilkins: From Fashion Journalism to Found by Sasha Wilkins

 In this episode of the Midlife Entrepreneur Podcast, host Jo speaks with Sasha Wilkins, a renowned journalist, broadcaster, author, and founder of Found by Sasha Wilkins, an antiques business specialising in 19th-century English ceramics. Sasha discusses her diverse career, from her pioneering days of blogging with Liberty London Girl to her latest venture in antiques. She shares her journey with dyspraxia and ADHD, the importance of curiosity, and how she has adapted her skills across various industries. The conversation delves into the challenges of starting a business in midlife, the value of personal branding in social media, and the practical aspects of operating an antiques business, including invaluable tips for new entrepreneurs.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:15 Introducing Sasha Wilkins: A Multifaceted Career

02:26 Sasha's Neurodivergence and Its Impact

03:11 Journey into Journalism and Broadcasting

05:20 The Birth of Liberty London Girl

10:46 Transition to Instagram and Found

13:58 Bootstrapping and Business Advice

21:38 The Importance of Mentorship and Learning

26:47 The Magic of Found and the Barn

29:03 Leveraging Social Media for Business

32:25 The Reality of Social Media Standards

33:16 Repurposing Content for Growth

33:55 Challenges of Running a Business

35:03 Balancing Work and Personal Life

36:12 Building a Business from Scratch

38:34 The Importance of Self-Belief

41:13 Navigating Career Transitions

45:16 The Power of Research and Planning

51:56 Investing in Health and Business

56:33 Family Support and Future Plans

59:02 Conclusion and Final Thoughts

 

Sasha’s 3,2,1:

 3 things you’ve invested in that have been worth every penny:

1.           Business card/ postcard hybrid - doubles as both, saves money and means I can write notes on them for customers

2.          My physical health – I have a trainer once a week and see the osteopath once a month, I need to be fit for what I do, and injury would hold me back

3.          My barn – not only is it a beautiful backdrop to my antiques, but 40% of my business is by private appointment

2 things you wish you’d done differently:

1.           I would have done more research about my industry before I started the business, but timing was not on my side

2.          I would have created more personal content around my brand right from the beginning  

1 person you’d like to thank:

1.           Lisa from the Miserden Estate who I wrote to in Feb 2021 and who got back to me in Sept 2021 with the offer of my barn – she saved my sanity! Thank you!

 
Found by Sasha Wilkins, Unit two, Manor Farm, Winstone, in the Cotswolds between Cirencester and Cheltenham, by appointment only 
www.foundbysashawilkins.co.uk
Instagram @foundbysashawilkins
YouTube https://youtube.com/@foundbysashawilninsantiques

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP2: Juliet Fallowfield, PR & Podcast Consultant and Founder of Fallowfield & Mason14 Jan 202500:41:04

Starting Over: A Midlife Entrepreneur's Journey with Juliet Fallowfield

In this episode, Jo interviews Juliet Fallowfield, a seasoned PR professional and podcaster with over 25 years of experience with luxury brands like Burberry, Chanel, and De Beers. Juliet shares her transition from a corporate career to founding her own PR and podcast consultancy, Fallowfield and Mason, in 2020 amidst personal and professional upheaval. They discuss the advantages of starting a business in midlife, the importance of self-knowledge and financial planning, and the unique challenges faced by midlife entrepreneurs. Juliet elaborates on how her podcast 'How to Start Up' was born out of her desire to help others by sharing her journey and the wisdom she garnered from numerous entrepreneurial friends.

 

00:00 Welcome to the Midlife Entrepreneur Podcast

00:23 Juliet Fallowfield's Career Journey

02:40 The Turning Point: Personal and Professional Challenges

04:32 Starting a Business During a Pandemic

06:43 Launching the 'How to Start Up' Podcast

08:39 The Advantages and Challenges of Midlife Entrepreneurship

12:47 PR and Podcasting Services at Fallowfield and Mason

15:04 The Importance of Storytelling in Business

18:40 Navigating Sales and Client Relationships

22:01 The Importance of Asking for Help

22:37 Embracing Midlife Challenges and Blessings

24:18 Recognising Your Value and Pricing Strategies

26:06 The Power of Energy and Pro Bono Work

28:31 Navigating Business Growth and Economic Challenges

31:08 Self-Discovery and Financial Planning

36:21 Burnout and the Feather-Brick-Truck Theory

38:25 Gratitude and Lessons from Redundancy

40:39 Conclusion and Final Thoughts

 

Juliet’s 3,2,1:

3 things you’ve invested in that have been worth every penny:

1.           Counselling to support her through grief and loss

2.          The Team who are fantastic and inspire her every day

3.          Flights, she loves travel


2 things you wish you’d done differently:

1.           Looked after myself and not burnt out

2.          listened to myself and my body more, prioritised self-care


1 person you’d like to thank:

1.           The Graff’s for making me redundant, without which I wouldn’t be here with you today. 

Fallowfield and Mason PR and Podcasting Consultancy www.fallowfieldmason.com
Instagram @fallowfieldmason
Juliet's podcast is called 'How to Start Up' listen wherever you get your podcasts

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP1: Jennifer Mo, Nutritional Formulations Expert and Co-Founder of Pura Collagen14 Jan 202500:59:32

Building a Nutritional Brand: Jennifer Mo on the Midlife Entrepreneur Podcast

In this episode, Jo interviews Jennifer Mo, a nutritional formulations expert and co-founder of the award-winning brand Pura Collagen. Jennifer shares her extensive background in sports nutrition, anatomy, and bioscience, highlighting her journey from a college athlete to a professional working with elite athletes and specialized military personnel. She discusses the inception and growth of Pura Collagen, a brand focused on scientifically formulated collagen supplements for skin, hair, nails, and joint health. Jennifer's story emphasises the challenges and triumphs of building a business in midlife, including the importance of PR, regulatory compliance, and investing in your team. The conversation also explores the personal sacrifices and resilience required to succeed as an entrepreneur, while touching on themes like the impact of the COVID-19 pandemic, work-life balance, and the value of mentorship.

 

00:00 Introduction to the Midlife Entrepreneur Podcast

00:14 Meet Jennifer Mo: From Sports Nutrition to Pura Collagen

01:39 Jennifer's Journey: From Aspiring Doctor to Nutritional Expert

03:06 The Science Behind Supplements: Jennifer's Early Fascination

06:19 From Retail to Military: Jennifer's Career Evolution

10:23 Corporate Challenges and Personal Growth

13:17 The Pandemic Pivot: Birth of Pura Collagen

14:32 Building Pura Collagen: From Kitchen Experiments to Market

23:08 Launching Pura Collagen: Overcoming Initial Hurdles

26:42 Pura Collagen's Unique Approach and Market Strategy

29:15 Understanding Product and Packaging

29:48 Addressing Menopause with Innovative Products

33:04 Challenges of Starting a Business in Midlife

34:49 The Impact of the Pandemic on Career Choices

37:01 The Entrepreneurial Spirit and Overcoming Fear

38:37 The Importance of Mentorship and Team Building

43:36 Navigating Financial Challenges and Growth

44:52 Joining Forces with a Larger Brand

46:39 Reflections on the Entrepreneurial Journey

48:10 Quickfire Questions and Final Thoughts

 
Jennifer’s 3,2,1:

3 things you’ve invested in that have been worth every penny:

1.           PR – to help get cut through in a crowded industry

2.          Legal experts to look at labelling and packaging information

3.          Team – especially investing relationships outside of the workplace 

2 things you wish you’d done differently:

1.           Had a better understanding of equity and fund raising 

2.          Not allowed friends and family to invest – too much pressure, you don’t want to let them down.

1 person you’d like to thank:

1.           CEO, 24 Hr Fitness, Mark Mastrov for understanding how to support women, for guidance and access to his knowledge.  Also, Barry De Vilbiss, VP Retail at the same time – taught me about retail and shifting product.   

Pura Collagen www.puracollagen.co.uk

Instagram @puracollagen @vectorconsumer 

Edited and produced by Jo Glynn-Smith 2025. Recorded on location at Eight Works Podcast Studios, Eight Moorgate, 1 Dysart Street, London, EC2A 2BX
Email eightworks@eightclub.co.uk 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

Welcome to The Midlife Entrepreneur24 Sep 202400:01:43

This is a show that’s all about building a business in midlife. At a time when many of us will be living into our 100s and possibly working into our 80s, career pivoting in midlife is not going to be just a trend, it will become a necessity. Each episode Jo will be sitting down with a different business owner to explore their personal stories and learn from their business journeys. 

Inspired by her coaching practice, the goal is to have authentic and inspiring conversations that will motivate more people to find the courage and confidence to back themselves and become a Midlife Entrepreneur. 


Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP20: Hansine Johnston, Founder and Creative Director of Hansine, a modern bohemian resort wear brand worn by Kate Moss.23 Sep 202500:46:28

In this episode of The Midlife Entrepreneur podcast, host Jo interviews Hansine Johnston, the founder and creative director of Hansine, a resort wear brand known for its sophisticated silhouettes and modern bohemian aesthetic. Hansine shares insights into her multicultural upbringing, her pivot from a career in fashion sales with Valentino and Armani to launching her brand at 45. She discusses how a chance encounter with Kate Moss boosted her brand's profile, the importance of timelessness and sustainability in her designs, and the challenges and triumphs of building a business. The episode concludes with a special segment where Hansine lists three worthwhile investments, two things she would do differently, and someone she'd like to thank for their support.

00:00 Introduction to the Midlife Entrepreneur Podcast

00:15 Meet Hansine Johnston: Founder of Hansine Resort Wear

00:35 The Journey from Fashion Sales to Radio Show Host

00:46 Launching Hansine: A Brand Inspired by Global Adventures

01:51 Celebrity Endorsements and Organic Growth

04:41 Design Philosophy: Timelessness and Wearability

08:00 The Pivot to Creating a Fashion Brand

12:09 Building a Sustainable and Ethical Fashion Brand

20:19 Navigating Challenges and Customer Feedback

25:49 Passion for the Brand

26:15 Challenges in Administration and Production

27:19 Wholesale and Resort Market

28:36 Team Dynamics and Lean Operations

29:40 Navigating the Fashion Industry

31:18 Customer Stories and Brand Loyalty

32:25 Future Plans: Swimwear and Accessories

34:19 Advice for Aspiring Entrepreneurs

34:54 Top Investments and Lessons Learned

43:51 Gratitude and Final Thoughts

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP19: Joanna Jensen, author, investor and Founder of Child's Farm, the natural, sustainable skincare brand for children.09 Sep 202500:48:01

In this episode of The Midlife Entrepreneur Podcast, host Jo invites Joanna Jensen, founder of Child's Farm, to share her inspiring journey of building and selling an award-winning children's skincare brand. Joanna discusses the emotional highs and lows of selling her business, navigating investment challenges, and the critical importance of resilience. She also introduces her book, 'Making Business Child's Play,' offering practical advice on building a brand from scratch. Additionally, Joanna shares her '3, 2, 1' list: three worth-every-penny investments, two things she might have done differently, and one person she'd like to thank. Don't miss this insightful conversation full of valuable lessons for aspiring entrepreneurs.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:15 Introducing Joanna Jensen: Entrepreneurial Journey

00:35 Building Child's Farm: From Kitchen Table to Supermarket Shelves

00:55 Life After Selling Child's Farm

01:53 The Emotional Rollercoaster of Selling a Business

05:00 The Importance of Choosing the Right Investors

06:05 Securing Investment: Trials and Triumphs

12:35 The Role of Relationships in Business Success

15:45 Managing Emotions and Resilience in Entrepreneurship

22:01 Parenting and Life Lessons

24:48 Building Resilience in Children

25:49 Processing Emotions and Taking Action

26:16 Challenges of Running a Business

27:59 Introduction to Joanna's Book

28:28 Writing and Illustrating the Book

29:44 Key Insights for Entrepreneurs

35:06 The Importance of Sharing Knowledge

40:33 Joanna's Personal Investments and Regrets

44:40 Final Thoughts and Gratitude

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP18: Jo Glynn-Smith wraps up Season 2 with some valuable lessons learned from her guests.26 Aug 202500:11:25

Embracing Flexibility as a Midlife Entrepreneur

 Join Jo on the Midlife Entrepreneur Podcast's season two finale as she reflects on valuable lessons learned about flexibility. Listen to conversations with inspiring business founders like Clare from Mini Mozart, Florence from Bellevue Law, Priya from Nudea, Julia Collins, and Lucy Yeomans of Drest, emphasising the importance of adaptability in their entrepreneurial journeys. Learn about the challenges and triumphs of starting a business in midlife, the role of mindset shifts, and how being open to change can significantly benefit your business. Plus, find out who Jo would like to thank, the top three investments worth every penny, and two things she wishes she had done differently.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:34 The Importance of Flexibility in Business

01:37 Real-Life Examples of Flexibility

03:42 Mindset and Adaptability

04:40 Challenges and Changes in the Business World

08:29 Final Thoughts and Reflections

10:05 Season Wrap-Up and Listener Engagement

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP17: Clare Shaw, musician and Founder of Mini Mozart, a music education company offering live classical music classes for babies and toddlers.12 Aug 202500:56:17

In this penultimate episode of season 2 of The Midlife Entrepreneur podcast, Jo is joined by Clare Shaw, founder of Mini Mozart, a London-based music education company specialising in live classical music classes for babies and toddlers.

 Established in 2005, Mini Mozart offers interactive sessions led by professional musicians, combining live performances, storytelling, and sensory activities to foster early cognitive development and a lifelong appreciation for music. 

Clare shares her journey from a career at the BBC to launching Mini Mozart during her maternity leave, and discusses the growth and scaling of her business over the years. She particularly shares how being part of Goldman Sachs 10,000 Small Businesses Programme at the Said Business School, University of Oxford, changed the way she approached her business entirely. 

The episode also covers Clare's experience during the pandemic, her approach to flexible staffing, and future plans for the company. Clare’s passion for music education and her innovative business model shine through as she explores the impact of her work with children, parents, and musicians alike. End the episode with Clare's 3, 2, 1 list, reflecting on investments, lessons learned, and a special person she would like to thank.

 

00:00 Welcome to the Midlife Entrepreneur Podcast

00:14 Meet Clare Shaw: Founder of Mini Mozart

01:06 The Birth of Mini Mozart

02:21 Crafting the Perfect Music Class

05:55 From Casual Beginnings to Professional Growth

08:06 Inspiring the Next Generation of Musicians

09:44 The Joy and Challenges of Music Education

17:49 Flexible Subscriptions and Business Models

20:47 Building a Strong Team and Expanding

25:27 Women Entrepreneurs and Investment Challenges

27:01 Challenging Stereotypes of Entrepreneurs

27:32 The Superpower of Midlife

28:31 Motherhood and New Beginnings

29:42 Future Business Plans

30:11 International Ventures and Cultural Insights

32:02 Post-Pandemic Challenges and Opportunities

33:25 Making Music Education Accessible

36:18 Investing in Business Growth

45:55 The Importance of Mentorship

51:45 Pandemic Pivot and Online Classes

54:56 Final Thoughts and Gratitude

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP16: Emma Knight, award-winning Book Publicist and Founder of Communications Agency, Studio 4929 Jul 202500:44:26

In this episode of The Midlife Entrepreneur, Jo is joined by Emma Knight, an award-winning book publicist and founder of Studio 49, a communications agency specialising in book publicity. 

Together, they delve into Emma's journey of founding her own agency after 20 years in employment, discussing the challenges and rewards of taking such a bold step in midlife. 

Emma shares insights into her career, the importance of personal belief and timing, and the nuances of running a successful communication business. The episode also highlights the significance of networking, ongoing self-promotion, and meticulous planning. Emma brings to light her passion for working with authors, the evolving landscape of book publicity, and her collaborative efforts with Milk Publicity. The conversation rounds off with Emma's 3, 2, 1 list, offering valuable advice and reflections on her entrepreneurial journey.

 

00:00 Welcome to the Midlife Entrepreneur Podcast

00:14 Introducing Emma Knight: A Journey in Book Publicity

01:41 The Decision to Go Solo

02:45 Balancing Family and Career

04:15 Challenges and Opportunities in Book Publicity

06:19 Building Studio 49: From Concept to Reality

09:25 The Importance of Networking and Support

13:24 First Clients and Early Success

14:14 Seasonal Trends in the Book Industry

21:29 The Rise of Audiobooks

23:02 Defining Success and Trusting Intuition

25:13 Delivering High-Level Service

25:39 The Power of Passion and Coffee

26:03 From Math to Musicals

26:38 A Career Shift Inspired by Feedback

28:05 The Journey to BBC and Beyond

29:06 Outsourcing and Efficiency

30:21 The Importance of Networking

34:42 Investments Worth Every Penny

40:49 Reflecting on Choices and Gratitude

43:58 Final Thoughts and Farewell

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP15: Florence Brocklesby, Lawyer and Founder of Bellevue Law, a B Corp boutique law firm rooted in flexibility, integrity and purpose.15 Jul 202500:45:49

In this episode of the Midlife Entrepreneur Podcast, host Jo interviews Florence Brocklesby, a lawyer and the founder of Bellevue Law, a B Corp certified boutique law firm which specialises in workplace law and commercial disputes. Florence discusses her journey from working at large international law firms to creating Bellevue Law from her garden office after struggling to find a firm that accommodated the flexibility she wanted to support her family life. She shares insights into the challenges of starting her own business, building a firm with a flexible and people-first culture, and the impact COVID-19 had on her business model. Florence also touches on the importance of empathy and resilience, the significance of investing in people both professionally and personally, and how personal support systems and fitness play crucial roles in managing her responsibilities. The episode concludes with Florence expressing gratitude towards a trailblazing lawyer who inspired her to start her own firm.

 

00:00 Introduction to the Midlife Entrepreneur Podcast

00:14 Florence Brocklesby's Journey to Founding Bellevue Law

01:37 Launching a Business from a Garden Office

02:49 Challenges and Early Successes

07:14 Building a Flexible and Inclusive Law Firm

15:03 Navigating the Impact of COVID-19

21:21 Supporting Clients and Team Through Difficult Times

25:40 Challenges of Running a Business

26:00 Strategic Planning and Growth

28:02 Balancing Work and Family

31:24 The Importance of Delegation

33:20 Perfectionism vs. Practicality

39:16 Investments and Reflections

43:27 Final Thoughts and Gratitude

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP14: Priya Downes, Founder and CEO of Nudea, a B Corp Certified underwear and sleepwear brand01 Jul 202500:45:26

In this episode of the Midlife Entrepreneur Podcast, host Jo welcomes Priya Downes, the founder and CEO of Nudea, an ethical and sustainable underwear and sleepwear brand. Priya shares her inspiring journey from working at the World Bank and luxury fashion houses like Chanel and Burberry, to launching and growing Nudea. She discusses the pivotal moments that led her to focus on creating comfortable, well-fitting bras and sleepwear, the challenges faced, and how thorough research and customer feedback were instrumental in shaping her brand. Priya also delves into the strategic pivots Nudea has made, including their approach to online and retail sales, the importance of diverse and realistic marketing, and the role of innovation in their product offerings. The episode ends with Priya sharing her "3-2-1" list: three things worth every penny, two things she wishes she'd done differently, and one person she'd like to thank for their support.

 

00:00 Introduction to the Midlife Entrepreneur Podcast

00:14 Meet Priya Downes: From World Bank to Nudea

00:52 The Birth of Nudea: A Journey into Underwear

03:22 Challenges and Innovations in Bra Shopping

03:55 Building a Brand: Research and Customer Engagement

07:08 Marketing Strategies and Model Representation

13:49 Launching Nudea: From Idea to Reality

19:10 Lessons Learned and Overcoming Challenges

24:05 Embracing Failure and Pivoting

24:55 Navigating the Pandemic

25:34 Retail Partnerships and Challenges

27:34 Digital Marketing Strategies

30:57 Expanding into Sleepwear

34:14 Personal Motivation and Legacy

36:20 Final Insights and Reflections

Priya's 3, 2, 1s:

3 things you've invested in that have been worth every penny:

1. Childcare, I could not have built the business without help

2. Investing in the business myself, I am the majority shareholder for now

3. A good book keeper tat help me keep financial control 

2 things you wish you could have done differently

1. I had been clearer about my exit strategy from the beginning 

2. I wish I had started 10 years earlier

1 person you'd like to thank:

James Eden, and early angel investor who really saw her vision - which considering he is a man and has no experience in this space gave me a lot of confidence. 


Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP25: Katherine Elphick, marketing consultant, Shopify expert, and Founder of Elphick & Co, a boutique e-commerce agency helping women-led brands grow online.02 Dec 202500:47:47

This week on The Midlife Entrepreneur podcast, Jo interviews Katherine Elphick, marketing consultant, web designer, and founder of Elphick & Co., a boutique Shopify agency. Katherine shares her unique journey transitioning from art history at Christie's to working with luxury brands like LVMH and Burberry, and eventually running her own successful e-commerce development business focused on helping women-led brands. She delves into her background, the evolution of her business, and the challenges she faces as a midlife entrepreneur. The conversation concludes with Katherine’s valuable insights on the significance of technology, the importance of bespoke service, and her transformative experience with coaching and consultancy. She wraps up by sharing her 3,2,1 list: three things she invested in that were worth every penny, two things she would do differently, and one person she wishes to thank.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:27 Katherine Elphick's Journey: From Art History to E-commerce

01:29 The Importance of a Good Website for Business Success

02:36 Building Sheerluxe: Sponsored Content and Website Challenges

03:33 Katherine's Transition to Web Design

04:24 The Evolution of E-commerce and Web Design

13:54 The Role of AI in Web Development

21:00 Growing a Business and Overcoming Challenges

23:58 Future Vision: Growing and Selling the Business

25:08 Exploring Business Endpoints and Evolution

25:42 The Challenges of Service-Based Businesses

26:23 Naming and Branding Your Business

27:03 Building a Bespoke Service

28:00 Balancing Work and Family Life

29:14 Managing Overwhelm and Stress

32:40 Proactive Business Growth Strategies

35:51 Investing in People, Technology, and Coaching

40:59 Lessons Learned and Reflections

45:51 Final Thoughts and Farewell

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP24: Emma Pratt, Founder of Elsie and Tom candles, a natural home fragrance and cosmetics brand.18 Nov 202500:49:00

In this episode of The Midlife Entrepreneur Podcast, host Jo welcomes Emma Pratt, founder of Elsie and Tom Candles. Emma shares her inspiring journey from her career in legal marketing to overcoming a stroke at 42, which left her unable to walk, talk, or see properly. 

During her recovery, Emma rediscovered her creative passion, leading to the creation of her natural home fragrance and cosmetics brand. She talks about the challenges of balancing her new business venture with ongoing health issues, the importance of investing in one's past experiences, and her plans for scaling her business. 

Emma also highlights key investments, regrets, and people who have contributed to her path. The episode concludes with Emma's 3, 2, 1 list of invaluable investments, things she wishes she had done differently, and a person who significantly helped her on her journey.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:24 Emma Pratt's Journey: From Marketing to Stroke Recovery

00:33 The Stroke: A Life-Changing Event

00:46 Recovery and Rediscovery of Creativity

00:56 The Birth of Elsie and Tom Candles

01:24 Emma's Life Before and After the Stroke

01:47 The Stroke Experience: Symptoms and Immediate Aftermath

05:01 Diagnosis and Early Recovery

06:29 Living with Stroke Fatigue and Rehabilitation

08:42 The Emotional and Mental Struggles of Recovery

10:26 Starting a New Business: Challenges and Triumphs

14:27 The Unexpected Success of Elsie and Tom Candles

17:58 Scaling Up: Opportunities and Challenges

23:27 The Importance of Natural Fragrances and Compliance

25:05 Regulatory Challenges in Cosmetics

25:31 The Importance of Knowledge in Perfumery

26:13 Personal Challenges and Memory Issues

27:05 Scaling Up and Building a Team

28:53 The Mission and Vision for the Business

29:48 Exploring Natural and Synthetic Ingredients

31:13 The Soap Making Process

35:32 Investing in Yourself and Your Ideas

37:01 Overcoming Personal and Professional Obstacles

45:23 The Importance of Support and Collaboration

48:04 Conclusion and Final Thoughts

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP26: Jo Glynn-Smith wraps up the season and hands the mic to Song and Issie!17 Dec 202500:23:16

In this special end-of-season and year-end episode of The Midlife Entrepreneur podcast, host Jo reflects on her journey of nearly a year in podcasting, emphasising the key theme of resilience learned from her conversations with various entrepreneurs. Jo then passes the microphone to her summer interns, Song and Issie, who interview her about her career pivot at the age of 47, the challenges she faced, and the lessons she learned. Jo shares insights on the importance of resilience, listening to experienced individuals, stepping out of your comfort zone, and self-belief. Tune in for an inspiring discussion about career transitions, personal growth, and resilience.

00:00 Welcome to The Midlife Entrepreneur podcast

00:41 Reflecting on a Year of Resilience

01:32 Exciting Changes and Interns

02:06 Song and Issie Take Over

02:23 Jo's Career Pivot at 47

03:37 Discovering Purpose and Coaching

06:35 Building a Business from Scratch

09:07 Navigating Ups and Downs

10:37 Transitioning Careers and Overcoming Fear

12:51 Embracing the Geek Within

13:14 Navigating Post-University Uncertainty

14:24 Creating Your Own Opportunities

15:38 Measuring Success as a Self-Employed Professional

17:04 Learning from Inspirational Women

18:30 Advice for Young Women Entering the Job Market

22:46 Final Thoughts and Farewell

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15-Minute Masterclass: 3 Ways to Elevate Your Networking Skills with Helen Brocklebank, CEO of Walpole27 Jan 202600:18:18

In this episode of the 15 Minute Masterclass, Jo is joined by Helen Brocklebank, CEO of Walpole, for an insightful discussion on elevating networking skills. Helen breaks down the common misconceptions about networking and emphasizes the importance of shifting your mindset from 'networking' to 'connecting.' She shares practical tips including going in with an open mindset, being curious and asking open-ended questions, curating a meaningful network, and showing up consistently. Helen advocates for a generous approach to connecting people and stresses the long-term value of meaningful conversations over transactional meetings. Tune in for actionable advice on becoming a more effective and genuine networker.

00:00 Introduction to the 15 Minute Masterclass

00:43 Debunking Networking Myths

01:36 Mindset Shift: From Networking to Connecting

02:14 Practical Tips for Making Connections

06:46 Curating and Maintaining Your Network

14:34 The Importance of Showing Up

16:28 Conclusion and Key Takeaways

17:51 Closing Remarks and Call to Action

 

Helen Brocklebank is the CEO of Walpole, the official sector body for the UK’s £81bn luxury sector. Their work promotes, protects and develops the business of British luxury.  https://www.thewalpole.co.uk/

 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP28: Michelle Pughe-Parry de Klerk, founder of The Women’s Chapter®, a purpose-led community championing the economic and personal growth of women in business.20 Jan 202600:51:58

In this episode of The Midlife Entrepreneur podcast, Jo introduces Michelle Pughe-Parry de Klerk, the founder of the Women's Chapter, a community fostering the growth of women in business. Since 2014, the Women's Chapter has reached over 30,000 women through events, thought leadership, mentoring, and initiatives, becoming the first women's network in the UK to achieve B Corp certification for its social and environmental impact. Michelle shares her journey from varied career roles to founding the Women's Chapter as a passion project driven by a need for meaningful business connections. Michelle also discusses the pivotal moments that led to the growth of the Women's Chapter, including personal challenges and the impact of the COVID-19 pandemic. She emphasises the importance of building a community that promotes genuine collaboration over transactional networking. This insightful episode highlights Michelle's dedication to empowering women and fostering connections that drive positive change. The conversation also covers key aspects of managing and scaling a business, outsourcing, maintaining a work-life balance, and future goals focused on simplicity and core strengths.

00:00 Welcome to The Midlife Entrepreneur Podcast

00:56 Introducing Michelle Pughe-Parry de Klerk

02:18 Michelle's Career Journey

03:52 The Birth of The Women's Chapter

06:23 Challenges and Inspirations

12:37 Building a Digital Home

15:26 Navigating Personal and Professional Changes

20:32 Expanding the Community

21:34 Managing Growth and Team Dynamics

25:45 Overcoming Challenges and Embracing Opportunities

28:24 Balancing Ambition and Realism

29:13 The Entrepreneurial Mindset

29:43 Building a Supportive Community

30:19 Diverse Inspirations and Success Stories

30:57 Aligning Passion with Purpose

31:23 Reinventing Career Paths

34:59 The Value of Midlife Experience

42:44 Future-Proofing Your Life and Business

45:56 Investments Worth Every Penny

48:45 Reflections and Gratitude

50:51 Looking Forward to 2026

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP27: Jo shares some exciting news about the upcoming season!13 Jan 202600:03:58

In this episode of The Midlife Entrepreneur Podcast, hosted by Jo Glynn-Smith, the focus is on new plans for the upcoming year. Jo celebrates a successful first year of the podcast, expresses gratitude to listeners, and introduces exciting new features. These include the '15 Minute Masterclass' series, aiming to provide expert advice on various business topics. Jo emphasises the importance of building a community around the podcast and encourages listeners to follow and engage with the show. Additionally, Jo announces the launch of a dedicated Instagram account for 'The Midlife Entrepreneur.'

 

00:00 Welcome to The Midlife Entrepreneur Podcast

00:47 Reflecting on a Year of Podcasting

01:35 Introducing the 15-Minute Masterclass Series

02:07 Building Our Community

02:29 Follow Us and Stay Connected

02:58 Join Us on Instagram

03:29 Final Thoughts and How to Get Involved

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15-Minute Masterclass: 3 Ways to Build Loyalty, Community and Trust with Rachel Carvell-Spedding, CEO and Founder of Navygrey10 Feb 202600:17:02

In this episode of the 15 Minute Masterclass, Jo interviews Rachel Carvell-Spedding, Founder and CEO of Navygrey, a B Corp certified clothing brand specialising in high-quality knitwear. Rachel shares three critical strategies for building brand loyalty, community, and trust: 'Tell the truth,' 'Make people feel something,' and 'Keep showing up.' 

She underscores the importance of radical transparency, emotional connection, and consistency in business. Rachel also discusses her experiences in running Navygrey, the challenges faced, and how these principles have guided her brand's success. Tune in to hear her invaluable insights and personal anecdotes.

 

00:00 Introduction to the 15 Minute Masterclass

00:18 Meet Rachel Carvell-Spedding: Building Brand Loyalty

01:13 First Key to Success: Tell the Truth

06:34 Second Key to Success: Make People Feel Something

09:05 Third Key to Success: Show Up Consistently

14:30 Summary and Closing Remarks

16:34 Final Thoughts and Call to Action

 

You can follow Navygrey on Instagram @navygrey.co

Or head to their website: https://navygrey.co/

 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP29: Helen Hopkins (AKA the Mealtime Maverick), batch cooking specialist, meal-planning strategist, and women’s wellness expert.05 Feb 202600:52:22

Join Jo on The Midlife Entrepreneur Podcast as she converses with Helen Hopkins, also known as the Mealtime Maverick. Helen, a batch cooking specialist, wellness coach, and author with a massive online following, shares her entrepreneurial journey from going viral on Instagram in 2024 to publishing her first book, Mix and Match Batch. Helen discusses the pressures and rewards of her newfound fame, the impact of her personal struggles, and how she efficiently manages her thriving business with the help of her husband. Listen to Helen’s approach to balancing creativity with business strategy, and find out her top three investments, two regrets, and who she thanks for her success.

 

00:00 Welcome to The Midlife Entrepreneur Podcast

00:54 Introducing Helen Hopkins: The Mealtime Maverick

02:04 Going Viral on Instagram: The Journey

03:15 The Challenges and Realities of Viral Fame

04:47 DM Automation: Managing the Influx

12:11 Balancing Personal Life and Business

16:03 Creating the Mix and Match Batch Cookbook

27:00 Balancing Family Meals

28:20 The Business Evolution

28:41 Membership and Income Streams

29:08 Affiliate Marketing Insights

30:10 The Role of Community

32:40 Working with a Partner

37:46 Future Aspirations

41:35 Reflecting on Success and Challenges

51:41 Closing Thoughts and Tips

 

You can follow Helen at:

Instagram @mealtime.maverick

https://mealtimemaverick.com/ 

Her new book ‘Mix and Match Batch’ is available to order on Amazon now. 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP30: Sophie Rowell, interior designer and Founder of Côte de Folk, the celebrated interior design studio known for creating homes with soul.17 Feb 202600:50:34

In this episode of The Midlife Entrepreneur Podcast Jo chats to Sophie Rowell, interior designer and founder of Cote de Folk. 

Sophie shares her transition from a 24-year career in fashion styling and art direction to interiors after a difficult period that included her marriage breaking down, becoming a single mother, her best friend dying of cancer, and a health crisis that prompted her to rethink her life. After moving from Hackney to Folkstone and renovating a Georgian townhouse, she committed fully to a career change with a three-month deadline and landed her first interiors job three weeks before it ended, quickly gaining more work through referrals. Sophie discusses relying on self-trust, managing imposter syndrome with help from a business coach, and viewing success as a mix of opportunity, effort, and determination rather than luck. She explains her intuitive approach to colour and her focus on how spaces feel, not trends. Sophie talks about scaling the business, hiring staff including her right hand Sarah, bringing in a CFO for financial strategy, and expanding into furniture, fabric, and wallpaper. She also describes her preferred working environment (tidy and uncluttered), the importance of rest for creativity, her working culture mantra 'work hard, rest hard', and generous leave policies. 

 

00:00 Welcome + the mission behind The Midlife Entrepreneur Podcast

00:54 Meet Sophie Rowell: from fashion stylist to interiors with soul

02:34 The breaking point: single motherhood, burnout, and a health scare

04:11 Leaping without training: the 3‑month deadline and going all in

06:56 First commissions to steady pipeline

08:54 Drive and the ‘why’

11:45 Building confidence in a new career

13:04 The signature style: colour as a gift and reading a home’s energy

15:19 Collaboration with clients: trust, pivots, and letting the building lead

16:43 Scaling the studio: hiring, interns, CFO support, and product expansion

18:11 Design philosophy: simplicity, warmth, and how spaces make us feel

22:43 Founder realities: time, holidays, rest, and creating space for creativity

29:17 'Rest Hard': Building Recovery Into Creative Success

29:28 Designing a Rest-First Work Culture 

30:33 Early Nights, Deep Sleep & Finding Your Rhythm

31:37 Kids, Co-Parenting & Looking Forward to More Time

33:29 Redefining Success

35:36 3-2-1s: Best Investments

39:43 Imposter Syndrome in Creative Work 

43:04 What I’d Do Differently

47:07 One Person to Thank

50:07 Closing Thoughts

Visit https://www.cotedefolk.com/ 

Shop https://www.cotedefolk.com/shop

Follow @cotedefolk

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15-Minute Masterclass: 3 Ways to Maximise your Sales Opportunities with Anna Youngson, Founder of Majury Merchandising.24 Feb 202600:15:28

Jo is joined by Anna Youngson, a retail and merchandising expert and founder of Majury Merchandising, who helps fashion founders make smarter data-led decisions to grow profit. Anna shares three ways to maximise sales opportunities: (1) know your customer, using the fundamentals of the five rights of merchandising - right product, right price, right place, right quantity, and right time; (2) always ask why and quantify results so you can learn from what sells (or doesn’t), stay ahead of shifting trends, and test new options alongside bestsellers without overcommitting stock; and (3) prioritise profitability over sales growth by managing stock investment, improving cash flow, and finding cost levers such as supplier negotiation, reviewing free delivery thresholds, auditing Shopify app spend, and planning production and shipping to avoid costly air freight. Jo closes by directing listeners to follow and review the podcast, and invites midlife entrepreneurs to get in touch via enquiries@joglynnsmith.com.

 

00:00 Welcome to the 15 Minute Masterclass + Meet Anna Youngson

00:35 The Big Question: 3 Ways to Maximize Sales Opportunities

01:34 Tip #1: Know Your Customer (and the 5 Rights of Merchandising)

03:25 Tip #2: Always Ask Why, Learn From What Sold (and What Didn’t)

04:22 When to Move On From a Bestseller + How to Test Newness

06:57 How Anna Helps Founders: Mentoring vs. Done-For-You Merchandising

08:38 Tip #3: Profit Over Vanity Sales, Buy to a Plan & Control Stock

09:48 Hidden Profit Levers: Free Shipping Thresholds, App Costs, and Supplier Negotiation

11:35 Planning & Logistics: Critical Paths, Shipping Consolidation, and Scenario Planning

13:30 Recap of the 3 Tips + Final Takeaways and Sign-Off

 

Follow Anna on Instagram @majurymerchandising

Or visit https://www.majurymerchandising.com/

 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP31: Chloë Luxton, Founder and Creative Director of Bramley, a bath, body and wellbeing brand, inspired by the natural world.03 Mar 202600:45:38

This episode features Chloe Luxton, founder and creative director of Bramley, a B Corp-certified bath, body and wellbeing brand known for its natural essential-oil blends and a sustainable ethos. Chloe shares her background from Paperchase to Cowshed at Soho House, and how Bramley began in 2009 when she couldn’t find a natural, soulful, beautiful bathroom product range for her husband Charlie’s country pub hotel, The Beckford Arms. She explains launching quickly with six core products, using industry relationships, growing through hospitality and word-of-mouth, building the business around raising three children, current operational challenges, and opening Bramley’s first shop in Bath.

00:00 Podcast Mission Intro

00:55 Meet Chloe Luxton

02:19 The Pub Bathroom Problem

04:06 Racing to Launch

06:55 Why It’s Called Bramley

08:37 From Side Project to Brand

10:33 Industry Edge and Slow Growth

12:27 Motherhood and Scaling Up

16:48 Team Culture and Hiring

19:37 Operational Challenges and Stock

21:06 Supplying The Pig Hotels

22:30 Perimenopause and 3AM Lists

24:58 Going High Street with a Shop

25:44 Bramley In One Place

26:02 Why Bath Makes Sense

26:30 Finding The Perfect Space

28:10 Learning Retail Fast

30:38 Designing A Store Experience

31:33 Balancing Family And Work

33:28 Creativity And Community

35:23 Three Two One Reflections

38:37 Lessons Learned And Thanks

44:07 Closing Thoughts And Farewell

 

Find Bramley here: https://www.bramleyproducts.co.uk/

And follow on Instagram @bramleyproducts

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15 Minute Masterclass: 3 Ways to be Yourself as a Public Speaker with Caroline Goyder, Speaker Coach and Author of Gravitas.10 Mar 202600:16:03

Jo interviews Caroline Goyder, speaker coach and author of Gravitas, about three ways to be yourself as a public speaker. Caroline explains that many people fear speaking due to past experiences of judgment and offers practical tools to feel safer and more authentic. 

First, shift focus from impressing to asking “How can I help?” by understanding what the audience needs and simplifying the message. Second, use the body to create calm and energy by moving, breathing, and getting present before speaking so the room feels less threatening. Third, use breath and pauses, voice is out-breath and pauses are in-breath, to slow rushing, reset the nervous system, and make speaking more conversational, supported by rehearsal, recording, or visualisation.

00:00 Welcome to the Masterclass

00:43 Why Speaking Feels Risky

02:09 Tip 1 Help the Audience

03:08 Audience First Preparation

05:43 Tip 2 Get in Your Body

07:03 Warm Up and Energy

09:51 Tip 3 Pause and Breathe

13:40 Practice to Beat Fear

14:51 Key Takeaways and Wrap


You can discover more about Caroline and her work: https://carolinegoyder.com/

Or follow her on Instagram @carolinegoyder

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP33: Amanda Hall, Co-Founder of Beck & Hall, a company redefining luxury relocation.31 Mar 202600:51:39

In this episode Jo chats to Amanda Hall, co-founder of Beck and Hall, a luxury relocation service that goes beyond removals to deliver fully installed, home-ready moves (layouts, installations, stocked cupboards, flowers) using trusted specialist partners, with recognition from media including Condé Nast Property, House & Garden, and Vogue. 

Amanda explains how the end of her 23-year marriage, financial insecurity, and moving from a renovated “forever home” into a rental pushed her to focus on creating calm through an expertly managed move, which later became the inspiration for her business which she launched with partner Louise Beck. She discusses transferable skills from years of renovation project management, challenges re-entering work, scaling via subcontract teams, pricing transparently by time, the value of therapy, relationships, and support from Louise, her children, and clients’ feedback.

00:00 Welcome and Mission

00:55 Meet Amanda Hall

02:18 Divorce and the Move

04:08 Making a Rental Home

05:40 Turning Skills Into Business

07:49 Job Hunt and Transferable Skills

11:46 Louise and Launching Beck and Hall

15:29 Money Pressure and Resilience

16:57 Early Clients and Proving Experience

23:14 Scaling and Service Breakdown

25:36 NDA Marketing and Starting Lean

26:56 Transparent Pricing Plan

28:02 Building a Discreet Team

29:43 Pride After Upheaval

31:22 Emotions of Moving

33:59 Bespoke Move Blueprint

34:34 Design and Sourcing Extras

36:02 Restoring Your Energy

38:34 Three Two One Ritual

38:53 Therapy and Relationships

44:34 Dogs and Acceptance

47:38 Solutions Mindset Lesson

50:15 Defining Success and Farewell

You can find out more about Beck and Hall here: https://beckandhall.co.uk/

Or follow them on instagram here: @beckandhall.co.uk

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15 Minute Masterclass: 3 Ways to Maintain Brand Relevance with Rebecca Hopkins, Co-Founder of Balance Me24 Mar 202600:15:49

Jo speaks with Rebecca Hopkins, co-founder of Balance Me, a B Corp certified skincare brand rooted in science and naturally active, clinically backed formulas. Marking 20 years in business, Hopkins shares three ways to maintain brand relevance: evolve brand expression without losing the brand’s core essence, amplifying what the brand can authentically and legitimately own (including clinical credibility and wellness roots); stay obsessively close to customers by gathering data and feedback through founder-led skin consultations, product testing with customers, WhatsApp groups, surveys, community days, ambassadors, and social media presence; and innovate intelligently by keeping up with scientific advances and ingredients while simplifying language and guidance so customers can trust the essentials without feeling overwhelmed. Jo recaps the three tips and closes with subscription and guest-nomination details.

00:00 Welcome to Masterclass

00:19 Meet Balance Me Founder

01:10 Tip One Brand Essence

01:17 Origins and Evolution

03:17 Modern Market Positioning

06:03 Tip Two Customer Closeness

07:45 Community and Feedback Loops

10:50 Tip Three Smart Innovation

11:52 Simplify the Science Story

13:37 Recap and Final Thoughts

15:21 Subscribe and Contact

You explore all the wonderful products at Balance Me here: https://www.balanceme.com/

And follow them on instagram @balancemeskincare

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP32: Nadia Hussain, award-winning Hair and Beauty Stylist and Founder of Hair Loving, the British brand helping women manage hair loss through life’s hormonal transitions.17 Mar 202600:47:02

Jo hosts The Midlife Entrepreneur Podcast and interviews Nadia Hussein, a multi award-winning hair and makeup artist, educator, and founder of Hair Loving, a UK-made brand supporting women experiencing hair loss from menopause, postpartum changes, PCOS, cancer treatment, and hormonal shifts. 

Nadia shares being diagnosed with early menopause at 18 due to thalassemia-related iron overload damaging her pituitary gland, leading to severe symptoms, hair loss, and fertility challenges, and explains how treatment helped restore cycles. She describes transitioning from estate agency into beauty, building a training academy now teaching 500+ artists yearly, and creating her first hair oil from her mother’s formula, initially sold from her car before formal regulation, manufacturing, and testing. Launched officially in 2019/2020, Hair Loving grew via digital marketing, a constantly improved website, and platform-specific sales strategies, with goals to expand internationally and into more retailers, including Holland and Barrett.

00:00 Welcome and Mission
00:55 Meet Nadia and Hair Loving
02:13 Early Menopause at 18
04:34 Hair Loss and Confidence
05:53 From Clients to First Oil
07:43 Career Pivot and Academy
10:23 Entrepreneur Mindset Lessons
11:50 From Kitchen to Compliance
13:43 Manufacturing and Product Line
16:27 Brand Launch and Early Growth
17:37 Staying Calm Under Pressure
21:53 Team, Challenges, and Growth Channels
25:10 Platform Sales Insights
25:50 Five Year Brand Vision
26:12 Retail Expansion Strategy
27:19 Customer Testimonials
29:18 Staying Ahead in Beauty
31:03 Product Development Timeline
32:14 Three Two Ones Framework
32:43 Investing in Marketing
34:38 Founder Mental Health
39:14 Lessons and Regrets
43:08 Thanking Her Parents
46:04 Closing and Farewell

Discover all of Nadia's amazing products, here: https://www.hairloving.com/

Or follow Hair Loving on Instagram @hairlovingco_

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15 Minute Masterclass: 3 Ways to Create Events with Impact with Camilla Newman Co-Founder of Baillie Newman07 Apr 202600:15:19

In this episode of the 15 Minute Masterclass Jo Glynn-Smith chats to Camilla Newman, co-founder of Baillie Newman, who shares three ways to create events with impact that build memories and shift brand perception. First, she advises “engineer the feeling” by prioritising how guests feel from arrival, then choreographing the event’s cadence with connection points, surprise, momentum, and a strong finish rather than letting it fizzle out or over-focusing on VIP moments. Second, she highlights a 2026 trend: create participation, not spectators, using interactive experiences that build “body/muscle memory,” deepen connection, and strengthen brand loyalty. Third, she recommends not letting perfection ruin presence, switch from planner to host, stay calm if details or tech go wrong, and keep guests centre stage so the room’s energy reflects positively on the brand.

00:00 Welcome to Masterclass

01:12 Engineer the Feeling

02:37 Finish Strong and Flow

04:52 Participation Not Spectators

06:34 Why Body Memory Works

09:11 Perfection vs Presence

12:51 Recap and Sign Off

14:51 Subscribe and Contact

You can find out more about Baillie Newman here: https://www.baillienewman.co.uk/ 

Or on Instagram @baillie_newman_events 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP34: Zoe Levey, Editor and Founder of Wildflower Press, publisher of Wildflower Magazine.14 Apr 202600:45:14

This week’s guest is Zoe Levey, founder of Wildflower Press and editor of Wildflower Magazine. With over two decades in senior commercial roles across major magazine titles, Zoe left Conde Nast in 2017 after her son’s SEN diagnosis to create more flexibility, moved to the Cotswolds, and launched an independent publishing business designed to feel special, seasonal, and collectible. Eight years on, Wildflower is distributed nationally in the UK and stocked by Waitrose, M&S and WH Smith, and has expanded into Wildflower Live events, the Little Green Book for independent businesses, and a Wine Club. Zoe explains her brand-led approach, self-funding and lean resourcing model, the skills she had to rebuild outside a large company (distribution, subscriptions, finance, digital), where AI may help efficiency, and the importance of boundaries, patience, and trusted people.

00:00 Welcome and Mission

00:55 Meet Zoe Levey

02:02 Why Start a Magazine

02:51 Designing Wildflower

04:57 Naming the Brand

06:45 Building the First Issues

08:48 Lean Team and Finances

09:52 Growth Pains and Skills

12:03 AI for Efficiency

14:36 Live Events Return

16:28 Seasonal Editorial Process

18:43 Weekly Rhythm and Balance

22:18 The Turning Point Story

23:31 Chasing Work Life Balance

24:07 Lists And Starting Projects

25:07 Eat The Frog First

25:47 Rest And Self Care Boundaries

27:04 Protecting Mornings And Breaks

28:46 Phones And Blurred Work Lines

30:33 Three Two One Framework

31:00 Worthwhile Investments

34:49 Career Skills And Confidence

36:29 Mistakes Hiring And Structure

39:35 Distribution Lessons And COVID

42:39 Thanking A Key Mentor

44:08 Final Wrap And Call To Action

Find out more about Wildflower here: https://wildflowermagazine.co.uk/

Follow them on Instagram @wildflowermagazine

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15 Minute Masterclass: 3 Ways to Lead with more Purpose and Positive Impact with Mirry Christie, CEO and Founder of B.Able.21 Apr 202600:15:58

Jo hosts the 15 Minute Masterclass and interviews Mirry Christie, CEO and founder of Be.Able, about three ways to lead with more purpose and positive impact. Mirry advises starting with the business by identifying priority social and environmental focus areas, engaging teams beyond the boardroom, and making practical improvements that add brand value, reduce waste, improve staff wellbeing and retention, and prepare for investors and future regulation. Second, she encourages action closer to home through conscious consumption, reusing, recycling, repairing, community support, and projects like selling clothes on Vinted and local initiatives such as Remnant Revolution. Third, she stresses talking honestly and transparently about impact to counter greenhushing/greenwashing, build communities of brands, and inspire others, noting resource use is at 1.8 Earths today and heading toward two by 2030.

00:00 Welcome to Masterclass

00:35 Purposeful Leadership Question

00:54 Start With Business Impact

02:11 Social and Environmental Priorities

03:43 Making Change Practical

06:20 Advice Two Home Habits

07:51 Community Projects and Brands

09:53 Advice Three Talk About It

11:08 Building Communities for Impact

12:51 Recap and Final Thoughts

15:30 Subscribe and Contact

Connect with B.Able here: https://www.bable.world/

Follow on Instagram @bable.world

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP36: Maxine Laceby, Co-Founder of Absolute Collagen, from stay-at-home mum to creating one of the UK's fastest-growing direct-to-consumer businesses.02 Jun 202600:46:23

Maxine Laceby: Starting Absolute Collagen at 50 and building a £30m DTC Brand

This week Jo sits down with Maxine Laceby, co-founder of Absolute Collagen, to discuss how she built a pioneering liquid collagen, direct-to-consumer brand in midlife. After 25 years as a stay-at-home mum, turning 50 and studying fine art led Maxine to a self-identity project, “Dare to Go Bare,” and a wellbeing journey that began with homemade bone broth and evolved into discovering collagen. In 2017 she launched Absolute Collagen with her daughter Darcy, growing it from a kitchen-table idea into a £30m business, raising £15m investment, and earning major rankings and awards. Maxine credits transferable “mum skills” like emotional intelligence, intuition, and reading people, alongside a consumer-first mindset, strong team culture, hiring to offset weaknesses, and choosing aligned partners over money. She emphasizes authenticity, integrity, and scientifically proven claims in a “Wild West” supplement market.

00:00 Welcome and Guest Intro

02:23 Motherhood Skills to Boardroom

03:06 Emotional Intelligence as Superpower

05:11 Designing for the Absoluter

08:01 Dare to Go Bare Origins

10:51 Finding Maxine Under the Masks

13:47 Kids Reactions and Leading by Example

15:39 Always a Problem Solver

17:51 Collagen Discovery with Darcy

19:13 Early Results and Hair Science

21:55 Mother Daughter Business Dynamic

23:28 Empowered Family Collaboration

26:08 Respect and Boundaries

27:07 Scaling With Great Hires

29:29 Authenticity Versus Celebrity

32:09 Brand Integrity and Science

33:58 Culture Fit and Team Freedom

34:53 Investment and Valuation Lessons

38:39 New CEO and Absoluter Mindset

40:44 Three Two One Advice

43:33 Thanking Brad and Closing

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15 Minute Masterclass: 3 Ways to Scale Your Productivity with AI with Georgie Barrat, AI Expert, Broadcaster, Founder & Creator of The AI Method.26 May 202600:16:14

This week Jo sits down with AI expert, broadcaster, and AI Method founder Georgie Barrat to share three ways to scale productivity with AI. 

First, Georgie advises “onboarding” your AI like a new employee by creating an AI blueprint: a North Star vision document, ideal audience details, and “voice DNA” samples for emails, newsletters, and social posts, stored via tools like memory, projects, or custom GPTs to improve outputs and avoid confusion from overly long threads. 

Second, she recommends using voice input to reduce friction, brainstorm more naturally, and let AI consolidate ideas into well-formatted drafts you can refine. 

Third, she suggests building a simple toolkit by choosing one main AI tool and targeting repeat weekly workflows for small, high-impact time savings, while factchecking and ensuring the final work still sounds like you. 

00:00 Welcome and Guest Intro

00:59 Tip 1 AI Blueprint Onboarding

03:16 Where to Store Context

04:34 Avoid Long Threads

06:06 Tip 2 Talk to AI

07:57 Tip 3 Workflow Toolkit

10:36 Small Wins Over Hype

11:37 Recap and AI Sandwich

15:32 Closing and Subscribe

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP35: Kate Cotterill, CEO and Co-Founder of She Grows Veg, empowering more people to grow their own.19 May 202600:51:06

From City Marketer to Heirloom Seed Disruptor: Kate Cotterill on Building She Grows Veg in Midlife

Jo kicks off a new season by speaking with Kate Cotterill, CEO and co-founder of She Grows Veg, an heirloom seed company launched in November 2023 with Instagram grower Lucy Hutchings. Kate shares how a garden design course led to their partnership, how Lucy’s 120,000-strong following revealed pent-up UK demand for heirloom seeds, and how Kate left a 25-year marketing career to start the business at 46. They discuss what heirloom seeds are versus hybrids, She Grows Veg’s rapid growth from a £17,000 crowdfund to £1.4m turnover and a 30+ person team, two Chelsea Flower Show gold medals, and the challenges of funding, scaling operations, website crashes, and seed production lead times. Kate also describes their women-focused hiring model, AI-driven content and customer support, new veg-growing app, charity work, and advice to research then act.

 

00:00 Welcome and guest intro

01:55 Why seeds

04:58 Market shift to growing

07:51 Heirloom seeds explained

10:46 Funding and crowdfunding

13:22 Product build and packaging

15:49 Chelsea spotlight and website crash

19:07 Scaling team and operations

22:13 Energy routines and tech

24:59 Co-founder roles and balance

25:28 Finding Your Yin Yang

25:59 Seed Hunting Secret Sauce

26:26 Funding the Fast Growth

28:44 Angel Investing Explained

30:17 Scaling Teams and Roles

31:14 Production and Stock Fears

32:54 Customer Support with AI

34:00 Family Support and Midlife Drive

36:33 Pinch Me Chelsea Moments

37:45 Digital Marketing Disruption

39:39 Next Phase and Veg App

41:04 Joy of Growing and Reviews

42:41 Advice to Just Go

44:23 321s People AI Premises

47:22 Do Differently and Thank You

50:35 Final Wrap and Goodbye

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

15 Minute Masterclass: 3 Ways to Increase Engagement on Instagram with Milla Richardson, Instagram Expert and Founder of Pink Storm Social.09 Jun 202600:15:50

15 Minute Masterclass: 3 Ways to Increase Engagement on Instagram with Milla Richardson

This week Jo sits down with Milla Richardson, Instagram expert and founder of Pink Storm Social, to share three ways to increase engagement on Instagram, explaining that engagement now includes comments, saves, shares and DMs and directly impacts reach via the algorithm. First, Milla advises grabbing attention in the feed with strong visuals, curiosity-driving hooks/headlines, and faces or behind-the-scenes people content, noting Instagram is increasingly personality-driven. Second, she recommends starting more conversations by asking questions in captions, replying to Stories, using Story engagement stickers (polls, sliders, question boxes) with simple prompts, and using DMs to build relationships, even setting short daily engagement windows. Third, she encourages being more personable and relatable through storytelling, sharing experiences and business journeys without oversharing; Jo recaps and asks about planning, and Milla describes loosely rotating selling, connecting, relationship-building and useful content.

00:00 Welcome to Masterclass

00:39 Why Engagement Matters

01:58 Tip One Grab Attention

02:27 Hooks Visuals and Faces

05:51 Tip Two Start Conversations

07:27 Stories Stickers and DMs

09:30 Tip Three Be Personable

12:13 Storytelling Without Oversharing

12:55 Recap and Content Planning

15:19 Wrap Up and Subscribe

 

Follow Milla @pinkstormsocial

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

EP37: Lucy Macnamara, Founder of Aspiga, the award-winning sustainable fashion brand celebrating 20 years in business.16 Jun 202600:47:07

Building Aspiga: Sustainable Fashion, Slow Growth, and ADHD in Entrepreneurship

This week Jo speaks with Lucy Macnamara, founder of Aspiga, an award-winning sustainable fashion brand built on ethical production and positive impact. Lucy shares how she started with 250 hand-beaded sandals from Kenya sold through friends while working full time, then left her charity role after gaining early wholesale traction. She explains Aspiga’s steady, long-term growth through wholesale, online and pop-ups, later moving operations to London and building teams, and how retail stores began unexpectedly during lockdown through low-risk landlord offers, eventually expanding to around 10 shops. Lucy discusses the realities of managing staff, cashflow, supplier problems, and crises, her ADHD diagnosis in her 50s and how openness helped the team adapt, and her focus now on creating a sustainable business that can rely less on her while maintaining long-standing investments in artisans and community projects in Kenya.

 

00:00 Welcome and Guest Intro

01:42 Slow Growth Mindset

02:49 First Product and Early Sales

03:32 Leaving Charity to Go Full Time

05:10 Wholesale Growth and Cash Flow

05:56 Early Money Struggles

06:46 Midlife Advantage and Self Belief

08:53 Hiring and Building a Team

11:33 Managing Staff Expectations

14:27 Going Above and Beyond

15:47 From Pop Ups to Stores

18:29 Retail Expansion Challenges

20:11 ADHD Energy and Routines

21:52 Sleep and Night Worries

23:34 Entrepreneurship Ups and Downs

24:25 ADHD and Crisis Mode

25:18 Late Diagnosis Realizations

26:34 School Struggles and Self Doubt

28:38 Leading Teams with ADHD

32:13 Future Plans and Ownership

34:12 Funding and Industry Know How

36:40 Three Two One Advice

37:01 Sustainability Roots in Kenya

41:15 Money Mistakes and AI Checks

44:40 Mentors and Asking for Help

46:26 Final Thanks and Wrap Up

 

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
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15 Minute Masterclass: 3 Ways for British Brands to Succeed in America with Thea Green MBE, Beauty Entrepreneur and Founder of Nails.INC23 Jun 202600:15:15

This week Jo sits down with Thea Green MBE, founder of Nails INC. and Holler & Glow, to share three ways British brands can succeed in America. First, Thea says distribution is your best advert: focus on one key retail partner where you’ll get strong visibility, prove performance with clean data, and consider short-term exclusivity rather than spreading thinly across multiple retailers with poor shelf placement. Second, because it’s hard to outspend US corporates on advertising, she advises leaning into your USP and founder storytelling and using partnerships, collaborations, and retailer exclusives so bigger brands and retailers amplify your launch. Third, she recommends celebrating European heritage and quality—standards, ingredients, and manufacturing stories—to appeal to Americans’ perception of European-made products as premium and safer, while noting US retail buying cycles can be slower and require long lead times.

 

00:00 Welcome and Guest Intro

00:39 Advice One Distribution First

02:37 Win One Retailer

04:34 Advice Two Outsmart Ad Budgets

05:39 Partnerships and Collaborations

06:53 Advice Three Sell Europe

09:35 US Market Watch Outs

11:56 Retail Timelines and Seasonality

13:51 Recap and Closing

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Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

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