The Middle - An Edelman Podcast

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Episode 8: Year in review & 2020 predictions – Brad Ross & Elamin Abdelmahmoud

lundi 23 décembre 2019 • Durée 34:46

Time to look back on the news stories and PR snafus that had us all talking and tweeting in 2019. What can we learn? And, what trends can we expect in 2020?

Episode 7: The impact of AI on the news – Charlie Beckett

mardi 10 décembre 2019 • Durée 31:51

We take a deep dive into artificial intelligence and its impact on journalism around the world. How is it shaping news production and should we be scared that the robots are taking over?

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Episode 6: Hiring in the middle – Andree Lau & Alexis Redmond

lundi 25 novembre 2019 • Durée 21:50

With shifting sands in media and communications, what’s the best strategy to hire and get hired for the jobs in the middle? Are journalists & communications people becoming interchangeable? What are the skills young people need now to survive in the future?

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What’s the point of podcasts? – Jayme Poisson & Mathew Ingram

lundi 4 novembre 2019 • Durée 32:16

The volume and variety of podcasts has increased dramatically over the last year. What’s the point though if everyone has a pod? How can podcasters breakout? More importantly, can you make money at it?

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The challenge of fact-checking – Jack Nagler & Mihira Lakshman

lundi 21 octobre 2019 • Durée 28:49

What is the current state of fact-checking both in and beyond the newsroom. Who is ultimately responsible to get things right? Does anyone care about the truth anymore?

Episode 3: Creativity in the digital age – Rahaf Harfoush & Aaron Reynolds

lundi 7 octobre 2019 • Durée 31:48

Is the volume and velocity of content rewiring our brains & attention spans to the point where creativity might be choked? How can we protect creativity in a noisy world?

Episode 2: The power/persuasion axis – Howard Green & David Ryan

lundi 23 septembre 2019 • Durée 30:30

Trust in CEOs is low. Purpose-driven business is lacking. The audience is in control. In a world where, power does not necessarily mean influence how should business leaders respond?

Episode 1: The psychology of social media – Elamin Abdelmahmoud & Katherine Janson

lundi 9 septembre 2019 • Durée 33:41

How is social media use impacting audiences? How is the audience behaving online? From performance anger, to trolling, to stress around an online profile, how is it impacting PR & journalism?

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Episode 10: The year in news (Mathew Ingram & Brad Ross)

jeudi 20 décembre 2018 • Durée 34:26

The news moves by so fast that it’s difficult to see patterns and trends while we’re in the thick of it – so the end of the year is a good time to pause and reflect on the world around us. Join host Sophie Nadeau as she looks back at 2018 and takes a leap forward into 2019 trends with two favourites from our first season: Columbia Journalism Review’s Mathew Ingram and the City of Toronto’s chief communications officer Brad Ross.

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Episode 9: Has the digital age killed creativity? (Miles Savage & Andrew Simon)

mardi 18 décembre 2018 • Durée 29:54

Being original has never been easy. And in a world where everybody gets a channel, what does it mean to be creative? We’re long past the influence of Mad Men telling us what’s cool and fresh. It’s also never been noisier. What does it take to cut through? On this episode of the Middle, is creativity dead? Join host Sophie Nadeau as she dives into creativity in the digital age with Google Canada's Miles Savage and Edelman Canada's Andrew Simon – two guys who haven’t given up on chasing a brilliant ideas. Miles Savage is the agency lead at Google Canada. He works at the intersection between the advertising agencies and Google, supporting the creative work that flows through the platform. Before working at Google, he worked with many of the brands you know and love, including McDonald's and Unilever. Andrew Simon is the Chief Creative Officer for Edelman Canada. He is our arbiter of our great ideas, with a career’s worth of advertising and creative experience on both sides of the border. He is redefining what creative persuasion looks like in an evolving media ecosystem. "Creativity doesn't need to be defined by a channel and I think that's the biggest problem that exists today – we all try to put things in boxes. That's where creativity is getting watered down from what it really is." (Miles Savage)

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