Explorez tous les épisodes du podcast The Message
| Titre | Date | Durée | |
|---|---|---|---|
| Building a muscle for quick thinking reactionary ads: How to catch the attention of a new generation of consumers | 04 Sep 2024 | 00:14:14 | |
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Courage ACD/Writer Matt Miller about keeping up with internet culture, creating reactionary content out of ephemeral concepts like "Brat," and moving fast enough to stay relevant. Hosted on Acast. See acast.com/privacy for more information. | |||
| Creative plays from big food brands; the moral considerations hampering ad spend in digital media; & the newest trend that has marketers in a frenzy | 23 Aug 2024 | 00:22:43 | |
David Brown, Chris Powell, and Emma Johnston-Wheeler take a look at innovative creative in the food industry, ponder the moral considerations ensuing from X's GARM lawsuit, and dismantle the newest internet buzz word. Hosted on Acast. See acast.com/privacy for more information. | |||
| Tims has new kicks; Veritas supports caregivers, and social media can be unkind to marketers | 07 Jun 2024 | 00:18:15 | |
Campaign's David Brown, Chris Powell and Emma Johnston-Wheeler talk about Tim Hortons' collaboration with Adidas on donut-themed Sambas, Veritas' new caregiving top-up policy, and the fallout when marketing meets social media. Hosted on Acast. See acast.com/privacy for more information. | |||
| Campaign Cup Final Special Winners Episode | 24 May 2024 | 00:23:10 | |
Winner revealed! In a special episode dedicated to the final round of the Campaign Cup, David Brown and Emma Johnston-Wheeler chat with the creative duo behind the winning ad. Moments after securing the title, the guests share candid insight about how they produced the best ad of the 21st century. Hosted on Acast. See acast.com/privacy for more information. | |||
| Campaign Cup Finals Special Episode: with the creative leaders behind "Start the Car" and "We the North" | 03 May 2024 | 00:21:26 | |
We started with 32, and now just two remain in the Campaign Cup. It's a showdown between Zig's "Start the Car" for IKEA, which gave us a phrase that's become synonymous with finding a great deal, and Sid Lee's "We the North," a poetic ode to the Toronto Raptors' distinctly Canadian identity in a U.S. sports league. For this special episode, Campaign editor Chris Powell chatted with former Zig partner and creative director Elspeth Lynn, and Sid Lee's executive creative director Jeffrey Da Silva about how these iconic campaigns came about, their enormous cultural impact, and why three words seem to form the best campaign slogans. Hosted on Acast. See acast.com/privacy for more information. | |||
| Taste testing Tims’ pizza, Canada’s Olympic campaign and the Campaign Cup Final Four | 26 Apr 2024 | 00:20:50 | |
For this episode of The Message, the team went out for lunch first, then talked about some clever Canadian creative ideas—including how to get late-night Taco Bell consumers to come back during the day, and how to make shoes from food waste. Plus the new Team Canada Olympic campaign is out, the Campaign Cup has reached the Final Four and a breakdown of our pizza lunch from Canada’s most famous coffee chain. Hosted on Acast. See acast.com/privacy for more information. | |||
| Campaign cup "elite 8", a sexy turkey ad, and the challenges of the digital media landscape. | 12 Apr 2024 | 00:22:58 | |
Campaign's David Brown, Chris Powell and Emma Johnston-Wheeler reveal the "elite 8": the quarter final contenders of the campaign cup, discuss both innovative and tried and tested creative, and take note of a substantial AI deal between WPP and Google Cloud. With AI generated content as example, they also delve into a discussion about the challenges of advertising in the digital media landscape. Hosted on Acast. See acast.com/privacy for more information. | |||
| Women's History Month, an uptick in pitches, and a Campaign Cup update | 28 Mar 2024 | 00:20:11 | |
Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler provide an update on round two of the Campaign Cup, discuss the industry’s recent surge in review activity. They also break down multiple campaign’s for Women’s History Month – including work from LG2, Publicis, and VML Canada. Hosted on Acast. See acast.com/privacy for more information. | |||
| A special episode dedicated to the Campaign Cup | 15 Mar 2024 | 00:18:33 | |
First round intrigue. David Brown, Chris Powell and Emma Johnston-Wheeler discuss how they selected the 32 contenders, share their bracket picks, and take a look at the preliminary results including some super-close battles. Get your votes in before round one closes on Monday! Hosted on Acast. See acast.com/privacy for more information. | |||
| ICA's big growth plans and Campaign Cup match-ups | 01 Mar 2024 | 00:18:25 | |
What 'great' looks like for Canadian advertising plus Stok'd's 'dopest nails', round one of the Campaign Cup ad of century and is it time to call for a taxi for Taxi? David Brown, Chris Powell and Emma Johnston-Wheeler ponder all this and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Embrace the Canadian advantage and be more ‘scrappy’ | 14 Feb 2024 | 00:18:13 | |
Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler lean into their innate Canadian characteristics and discuss how smaller budgets create more insight driven work. Plus Zulu Alpha Kilo at Superbowl and Rethink’s hole-less bagel shocker. Hosted on Acast. See acast.com/privacy for more information. | |||
| Is Canadian advertising too aggressively Canadian? | 14 Feb 2024 | 00:21:14 | |
Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler discuss ex-pat creative powerhouse David Kolbusz’s views on Canadian advertising. Plus, the ‘jaw dropping’ Rogers to Publicis move and Canadian Tire’s immigrant experience. Hosted on Acast. See acast.com/privacy for more information. | |||
| A look at the new Omnicom group, reactionary ads and pop culture tie-ins, and a whole bunch of Olympic marketing | 29 Jul 2024 | 00:23:16 | |
David Brown, Chris Powell and Emma Johnston-Wheeler break down the new Omnicom group, react to reactionary tech outage ads as well opportune pop culture moments, and delve into the marketing initiatives around the Paris Olympic Games. Hosted on Acast. See acast.com/privacy for more information. | |||
| Welcome to Campaign in Canada | 14 Feb 2024 | 00:03:33 | |
Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler talk about the transition of The Message to Campaign and explain some of the exciting things they’re planning to do in support of the great Canadian advertising industry. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Message Trailer | 14 Feb 2024 | 00:00:29 | |
The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family. Hosted on Acast. See acast.com/privacy for more information. | |||
| Reflections on Toronto Pride, Cannes Lions, AI in advertising and the recent innovations of McDonald’s Canada. | 05 Jul 2024 | 00:23:17 | |
David Brown, Chris Powell and Emma Johnston-Wheeler get into the thick of it, reflecting on Toronto Pride, Cannes Lions, AI in advertising and the recent innovations of McDonald’s Canada, plus reactions from friends and family to an obscene William Shatner ad. Hosted on Acast. See acast.com/privacy for more information. | |||
| Cannes Daily Global Podcast ep. 6: Festival review, plus call for shorter film ads | 26 Jun 2024 | 00:30:15 | |
In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival. We discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s football” and the Sydney Opera House and The Monkeys for “Play It Safe”. We also hear from Tor Myhren, the president of the FIlm Lions jury, who called for the industry to focus on making better shorter ads, plus the Campaign editors analyse the winning work from each of their regions. Campaign hosted the daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who were on the ground in Cannes talking each day. Listen to the whole of the six-part series to find out who won all of the top Lions awards and other big news from the talks and sessions at the Palais. Make sure you follow the Campaign podcast wherever you listen to your podcasts. More: Cannes Lions names agency, network and most creative company of the year Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves Cannes daily global podcast episode 5: Campaign beach party, plus latest wins UK takes Grand Prix for Audio and Radio at Cannes Lions Magnum work by Lola MullenLowe wins Outdoor Grand Prix at Cannes 'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers? Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS' Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information. | |||
| Cannes Daily Global Podcast ep. 5: Campaign beach party, plus latest wins | 21 Jun 2024 | 00:21:49 | |
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night. Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards. Cannes Lions 2024 – final UK shortlists table A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes. PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot. Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests. More: Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisers Cannes daily global podcast episode 3: Craft and entertainment winners Cannes daily global podcast episode 2: Big wins in audio, health and outdoor Cannes daily global podcast episode 1: Awards preview and new humour category 'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers? Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS' Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information. | |||
| Cannes Daily Global Podcast ep. 4: Elon Musk puts free speech before advertisers | 20 Jun 2024 | 00:22:53 | |
Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards. The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money". At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve. Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician. More: Cannes daily global podcast episode 3: Craft and entertainment winners Cannes daily global podcast episode 2: Big wins in audio, health and outdoor Cannes daily global podcast episode 1: Awards preview and new humour category 'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers? Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS' Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information. | |||
| Cannes Daily Global Podcast ep. 3: Craft and entertainment winners | 19 Jun 2024 | 00:21:02 | |
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night. Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards. The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats. Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women’s Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday. We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day. More: Cannes daily global podcast episode 2: Big wins in audio, health and outdoor Cannes daily global podcast episode 1: Awards preview and new humour category 'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers? Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS' Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information. | |||
| Cannes Daily Global Podcast ep. 2: Big wins in audio, health & outdoor | 18 Jun 2024 | 00:20:20 | |
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night. Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards. The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US. There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever’s Magnum and Lola Mullen Lowe Madrid for Stairs. We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day. More: Cannes daily global podcast episode 1: Awards preview and new humour category 'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers? Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS' Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information. | |||
| Cannes Daily Global Podcast ep. 1: Awards preview & new humour category | 17 Jun 2024 | 00:31:54 | |
As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are again taking part in a daily podcast during the five-day festival. In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024. We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week. Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival. Each of these shows will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties. You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here. More: 'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers? Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS' Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information. | |||
| ACA’s new president and CEO; Subway’s evolution; nostalgia marketing; and the PWHL’s new look(s). | 12 Sep 2024 | 00:15:45 | |
David Brown, Chris Powell, and Emma Johnston-Wheeler discuss a major appointment notice for the industry, recent evolutions in Subway's marketing, the ongoing influence of nostalgia, and the PWHL's six new brand identities. Hosted on Acast. See acast.com/privacy for more information. | |||
| School to boardroom: How to make the transition, while balancing career growth with a rich personal life | 19 Sep 2024 | 00:18:01 | |
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Kruger marketing manager Natasha Ramsinghani, about demystifying the perception that you should be job ready as soon as you graduate, embracing failure, and balancing an active personal life with work. Hosted on Acast. See acast.com/privacy for more information. | |||
| Navigating the industry with a queer and BIPOC identity | 03 Oct 2024 | 00:14:10 | |
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Lifelong Crush art director Andee Kintanar, about finding queer and BIPOC mentors and community within the industry, understanding DEI, and balancing a social media presence with a professional identity. Hosted on Acast. See acast.com/privacy for more information. | |||
| The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey | 01 Oct 2024 | 00:22:21 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review significant industry changes as of late, discuss the current landscape of banking ads, and introduce a new survey to gather data about the state of pitching in Canada. Hosted on Acast. See acast.com/privacy for more information. | |||
| From India to Canada: Navigating the industry through an immigrant lens | 10 Oct 2024 | 00:12:27 | |
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Dentsu Creative copywriter Karishma Wadia, about learning Canadian culture as a newcomer, networking with zero cultural context, and helping brands better understand the immigrant experience. Hosted on Acast. See acast.com/privacy for more information. | |||
| Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry. | 23 Oct 2024 | 00:22:11 | |
David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a big account win for Courage, muse on clever creative, and take a deep dive into the Ontario Cannabis Store's new awareness campaign featuring a fake illegal dispensary. Hosted on Acast. See acast.com/privacy for more information. | |||
| The other side of strategy: A closer look at the experience strategist role | 31 Oct 2024 | 00:13:56 | |
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and brand strategists can work together. Hosted on Acast. See acast.com/privacy for more information. | |||
| WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z | 08 Nov 2024 | 00:22:13 | |
David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a change in leadership at WPP as well as layoffs at Publicis, ruminate on a new tagline for Buckley's, and discuss an influx in recent car ads made for a younger demographic. Hosted on Acast. See acast.com/privacy for more information. | |||
| More ways in than one: crossover roles disrupting the traditional agency model | 14 Nov 2024 | 00:12:58 | |
Emma Johnston-Wheeler chats with Fuse Create creative strategist, Emily Farrugia, about the outdated perception that advertisers have to stick to one speciality, the influence of social and AI on agency operations, and emerging crossover responsibilities. Hosted on Acast. See acast.com/privacy for more information. | |||
| Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing | 22 Nov 2024 | 00:25:03 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing. Articles mentioned in main discussion: https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again Hosted on Acast. See acast.com/privacy for more information. | |||
| Leo Burnett’s Interim CCO; Tim’s new media partner; Jaguar's rebrand and DJ remixes; and the institutions taking on big tech | 06 Dec 2024 | 00:19:17 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review a surprising change in leadership at Leo Burnett and a big account win for PHD Canada, Jaguar’s Type 00 concept car and Tylenol's DJ treatment, and recent efforts to hold big tech accountable. Articles discussed: https://www.campaigncanada.ca/article/1898225/leo-burnett-names-angus-tucker-interim-cco https://www.campaigncanada.ca/article/1898546/tim-hortons-awards-media-phd-canada https://www.campaigncanada.ca/article/1898549/tylenol-partners-dj-duo-cold-medicine-cool https://www.campaigncanada.ca/article/1898223/canadas-big-media-goes-openai-ottawa-targets-google (main discussion) Hosted on Acast. See acast.com/privacy for more information. | |||
| How to punch above your weight, according to Wunder’s founders | 28 Nov 2024 | 00:27:35 | |
Emma Johnston-Wheeler chats with Wunder creative directors Mike Postma and Stephen Flynn about creating attention grabbing work with small budgets, standing up against the awards show system to maintain high creative standards, and consistently punching above one’s weight. Hosted on Acast. See acast.com/privacy for more information. | |||
| Moving to the east coast for an ad job: why it’s better than you’d expect | 12 Dec 2024 | 00:16:24 | |
Emma Johnston-Wheeler chats with Ray Creative agency copywriter Rebecca Benjamin about moving to Atlanta Canada for work and why it’s actually really lovely. She shares insights about networking, opportunities for young creatives, and work-life balance. Hosted on Acast. See acast.com/privacy for more information. | |||
| The first news of a new year–from Bye Bye to Bell Let’s Talk; plus WPP’s return to office, and Meta’s new policy changes. | 10 Jan 2025 | 00:22:38 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review the most prominent news to come out of 2025 thus far, including a big move for Christine Saunders, and a McDonalds hockey showdown. They also share opinions about mandated office days, and Meta’s ‘free speech’ era. Hosted on Acast. See acast.com/privacy for more information. | |||
| CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes | 31 Jan 2025 | 00:22:58 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review movements in senior leadership, and take a look at recent creative including two big annual campaigns from prominent brands. They also discuss rising sentiments of patriotism in response to U.S. tariff threats and industry concerns in the wake of Meta’s policy changes. Hosted on Acast. See acast.com/privacy for more information. | |||
| Breaking into the commercial industry as a film director | 16 Jan 2025 | 00:21:44 | |
Emma Johnston-Wheeler chats with Fela film director/photographer LeSean Harris about what to expect as a director when you transition into the commercial industry; pitching and learning how to work with an advertising team. Hosted on Acast. See acast.com/privacy for more information. | |||
| The different culture in Québec towards advertising vs the ROC (rest of Canada) | 06 Feb 2025 | 00:18:35 | |
Emma Johnston-Wheeler chats with Cossette copywriter Nadine El-Whidi about working in advertising in Québec; the different culture, and the challenges that present when adapting national campaigns. Hosted on Acast. See acast.com/privacy for more information. | |||
| A look inside the creator partnership role | 17 Apr 2025 | 00:15:50 | |
Emma Johnston-Wheeler chats with Norissa Samuels, the first creator partnerships lead for Snapchat in Canada, about finding success in a role that didn’t exist when she began her career, and how creators can best use the Snap platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| The key to success is adopting an immersive mindset | 03 Apr 2025 | 00:37:34 | |
Emma Johnston-Wheeler chats with Courage creative directors Jesse Wilks and Gerardo Agbuya about falling in love with advertising, and utilizing their shared passion to find success in the industry. Hosted on Acast. See acast.com/privacy for more information. | |||
| Unexpected OOH, a big departure from Snap, and more Canadiana. | 28 Mar 2025 | 00:23:55 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing border tensions with the US. They also share their favourite picks in the first round of the Campaign Cup. Hosted on Acast. See acast.com/privacy for more information. | |||
| The ins and outs of public relations | 20 Mar 2025 | 00:16:46 | |
Emma Johnston-Wheeler chats with senior Account Manager at Middle Child, Rebecca McLaren about all that’s involved in the PR role, what she wishes others knew about PR, and her advice for those looking to break into the field. Hosted on Acast. See acast.com/privacy for more information. | |||
| Executive shuffles, the Canadian identity bandwagon, and reflections on Power list | 14 Mar 2025 | 00:24:41 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review recent industry moves and take a look at new creative including a playful billboard showdown, and more Canadian identity ads. They consider the efficacy of these ads in response to the U.S. trade war, and reflect on the final results of the inaugural power list. Hosted on Acast. See acast.com/privacy for more information. | |||
| Entrepreneurship, networking, and the importance of curiosity | 06 Mar 2025 | 00:21:30 | |
Emma Johnston-Wheeler chats with VP of Marketing at Quill Inc & CoHost, Alison Osborne, who was awarded the CMA’s 2024 Achievement in Marketing. She talks about her journey of launching her own agency as a student, the learnings of being her own boss vs an employee, and the importance of networking and community. Hosted on Acast. See acast.com/privacy for more information. | |||
| A Telco perspective on media targeting new Canadians | 20 Feb 2025 | 00:25:26 | |
Emma Johnston-Wheeler chats with Telus senior marketing manager Ida Chiara Guida, about her immigrant experience and transitioning client side, understanding how new Canadians consume media, and the best ways to engage with this audience. Hosted on Acast. See acast.com/privacy for more information. | |||
| Federal government reinstates advertising on Meta; Super Bowl showcases plenty of new Canadian creative; and brands rush to reaffirm their Canadian credentials in response to anti U.S. consumer sentiments | 14 Feb 2025 | 00:22:19 | |
David Brown, Chris Powell and Emma Johnston-Wheeler review the recent news that the federal government has reversed its Meta news ban, and take a look at new creative including the Super Bowl and Terry Fox. They also discuss the influx of advertising from brands espousing their Canadian identities as border tensions persist. Hosted on Acast. See acast.com/privacy for more information. | |||
| Entrepreneurship, leadership, and indigenous values | 01 May 2025 | 00:20:30 | |
Métis entrepreneur Keenan Beavis reflects on his career after receiving the 2025 Young Indigenous Entrepreneur Award from the Canadian Council for Indigenous Business (CCIB). Hosted on Acast. See acast.com/privacy for more information. | |||
| Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative. | 25 Apr 2025 | 00:24:14 | |
David Brown, Chris Powell and Emma Johnston-Wheeler discuss a significant new role, timely creative for the NHL playoff season, and POCAM’s latest Visible & Vocal study. They also dive into a conversation about wellness and screen time, prompted by a recent campaign for Telus by Rethink, and invite submissions to Campaign Canada’s second annual 30 under 30 list. Hosted on Acast. See acast.com/privacy for more information. | |||
| Iterative creative, GroupM’s restructuring, and a dive into the State of the Pitch | 09 May 2025 | 00:19:39 | |
David Brown, Chris Powell and Emma Johnston-Wheeler discuss examples of new creative that build on previous campaign history, take a look at GroupM’s recent move to a single P&L, and break down Campaign’s state of the pitch research. They also remind listeners of an extension for applications to the second annual 30 under 30 list. Hosted on Acast. See acast.com/privacy for more information. | |||